A guide to the site

Mobile Life
Of the 6 7 billion people on Earth, around 4 billion of them have a mobile phone
(and the others are probably pretty jealous). The race to bring better phones to
market, faster, has led to these devices improving at an incredible rate, to the
point where its hard to work out when a device stops being a phone, and starts
being a computer, a camera, a SatNav or a game system specifically designed for
use in the toilet.
This new and powerful device is portable, it comes with us wherever we go and
we use it throughout the day for different things. This site is designed to deliver
precisely this information across 7 different activities, throughout 11 parts of the
day and in 43 countries (with a bit more on purchase behaviour thrown in as well).
There is far more in the dataset, a brief overview of the entire study is provided
on the About page, but if youd like to find out more please get in touch. In the
meantime, we hope you enjoy the site the future is mobile!

How to use the site: Step 1 select your markets

1. Select Market A

2. Select Market B

i. Additional country information is displayed here (including the area code for international dialling)

How to use the site: Step 2 select activity(ies)

Select activity, using the icons along the bottom, or by clicking the relevant part of the graph

How to use the site: Step 2 select activity(ies)

Lingering over a given activity will display further information on level of usage (amongst users) and level of interest
(amongst non-users) in these two pie charts

How to use the site: Step 3 select time of day

Similarly, you can linger over a given day part to highlight and see with more clarity which activities are being used

De-select
You can de-select at any time by clicking any blank part of the graph

Device Purchase
Select the device icon to learn more about how mobile devices are purchased around the world

Device Purchase
Device purchase covers off three key categories

1.) How much consumers paid for their device, and how much they would be willing to pay (converted to $)

Device Purchase
Device purchase covers off three key categories

2.) Key drivers that influence purchase decisions (the larger the size of the circle, the larger the influence)

Device Purchase
Device purchase covers off three key categories

3.) Length of time consumers have owned their current device, and how long until they plan to get a new one

To find out more, please contact

Fiona Buchanan
Sector Development Manager
TNS Global Technology

Joe Webb
Development Planner
TNS Global Technology

Ryan Versfeld
Research Executive
TNS Global Brand Equity Centre

t: +61 3 8862 5975

m: +61 40 476 4896
e: fiona.buchanan@tnsglobal.com

t: +44 (0)20 7160 5942

m: +44 (0)7764 272315
e: joseph.webb@tnsglobal.com

t: +27 21 657 9696

e: ryan.versfeld@tnsglobal.com