Belo Medical Group Marketing Plan 2016

Clarianes, Hazel
Magbanua, Kimberly
Puato, Ivee Marie
Soriaso, Chris John
Stefanowitz, Suzzie

Belo Medical Group

Marketing Plan
Prepared Date:

Page 1 of 6

Belo Medical Group Marketing Plan 2016

The business
Business Name: Belo Medical Clinic
Business Structure: Company
Business Location: Medical Towers on Legaspi Street, Makati.
Date Established: started in 1990
Business Owner(s): Dr. Vicki Belo is founder of the dominant cosmetic surgical and
medical organization in Philippines and one of the largest in the Asia Pacific region.
Relevant Owner Experience:
Products/Services: Cosmetic Surgery Procedures, Non-Surgical Rejuvenation, Lasers and
Light Treatments, Cleanings and Facials, Body Treatments, Contouring Procedures, Injectable
& Weight Management Treatment, and Peels.

The Future
Mission: Aiming to become a world-renowned destination for cosmetic surgery and
dermatological services.
Vision:

To
To
To
To

be engaged in the best medical methods and practices from all over the world.
delight our patients through an excellent service experience.
be knowledgeable (experts) in all their products and services
have a passionate desire to serve their clients to the best of their capabilities.

Goals/Objectives:
1.
2.
3.
4.

To
To
To
To

create a system for post treatment sustainability.

incentivize the lifestyle change necessary to maintain the shape.
provide the avenues for customer delight.
encourage customer to continue patronage of Belo Group.

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Belo Medical Group Marketing Plan 2016

The Market
Target Market: Active consumers between the age of 18 and 55, people who are health
conscious. These active consumers represent a demographic group of well-educated and
successful individuals; they are single or married and raising their families. Household
incomes generally ranged between P40, 000 and P100, 000 annually.

Marketing Strategy
Belo Medical offers similar products and services with its competitors:

First they introduce us to the advance world of cosmetic surgery.

They are visibly seen all over the metro even in the US.
They have the most misted celebrity endorsers.
They have a better and strong marketing and advertising strategies.

Its strong marketing and advertising strategies have been the edge of Belo Medical from its
competitor on giving sexy body and flawless skin.
How and why will this work:
Mass
1.
2.
3.
4.

Sales Promotion
Advertising
Public Relations
Events and Experiences

Personal
1.
2.
3.
4.

Direct Marketing
Interactive Selling
Word of Mouth
Personal Selling

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The Finance

Cosmetic surgery: 3 out of 10 Filipinos undergo cosmetic surgery per day which cost

around P100, 000 per session.

3x1xP100,000x365= P109,500,000
Derma: 5 out of 10 Filipinos undergo derma produces per day which cost P2000 per

session
5x1x2000x365 = P3,650,000
TOTAL: P113,150,000
Belo Medical Market Share
Sales from cosmetics surgery and dermatological services is P20,000,000
Market share of 60%
P20,000,000 x 0.6 = P12,000,000

The Business

Business Overview:
Dr. Vicki Bello is the founder of Belo Medical Group, the Products/Services they offer
are Cosmetic Surgery Procedures, Non-Surgical Rejuvenation, Lasers and Light Treatments,
Cleanings and Facials, Body Treatments, Contouring Procedures, Injectable & Weight
Management Treatment, and Peels. In Medical Tower, Makati City for 25 years.
strengths

weaknesses

Offers world class products and

Lack of strategies alliances with other

services.
Cont. for new ways to improve

companies.
High Surgery fees.

product and services.

Massive advertising techniques and

famous celebrity endorsers.

Dr. Vicki Belos strategies and
expertise.

S.W.O.T Analysis:

Opportunities

Threat

Expand business overseas.

Expand sales of product.
The technology improves the services

to a higher quality.
Well known internationally.

A growing Muslim community that

disfavors cosmetic surgery.

Natural ways of beautifying oneself.
Direct competitors offer more
affordable process.

S.W.O.T. Activity Sheet

Look for every possible options to address weaknesses and threats without
comprising reputation and quality of our services. Innovate our products and
services to provide better value for money.
S.W.O.T. Weakness/
Threats

Activity
Completion
Date
Lack
of
strategies Improve relationship with April 2017
alliances with other other prospective affiliates.
companies.
High Surgery fees.
Look for suitable target Progressive
market
that
values
prestigious medical services.
A
growing
Muslim Focus on having more non- Progressive
community that disfavors Muslim clients.
cosmetic surgery.
Natural
ways
beautifying oneself.

Activity to Address

Formulate
marketing October 2016
strategies that promotes the
advantages
of
cosmetic
surgeries
over
selfbeautification.
Direct
competitors
offer Ensure
better value for Progressive
more affordable process.
money of our services while
maintaining the prestigious
quality of services offered.
of

Products/Services
Product/Service
Cosmetic Surgery

Description

Price
25,000-500,000

per

session
Derma

2,500-10,000
session

per