RESEARCH DESIGN

TITLE OF THE STUDY;

DISTRIBUTION AND PROMOTION STRATEGIES OF MYSORE SANDAL
SOAPS It draws the modes of reaching the consumers easily with a smooth
distribution channel and promote the company products by creating awareness in
the society
STATEMENT OF THE PROBLEM;
In the light of liberalization, competition has increased for all consumer products.
To with stand competition it necessary to adopt some of the promotion strategies
with proper distribution channel to meet the needs of the customers easily and to
be closer to the end users i.e. the customers
The target is to reach the customers physically as well as mentally. In this
background the study explores about the distribution channel where the demand
can be fulfilled as soon as demanded by the consumers towards the products to
Mysore Sandal Soaps.
OBJECTIVES OF THE STUDY
The important objectives of the study are as follows:
To promote and distribute the purchase cycle of Mysore sandal soaps
To understand whether the customers are fulfilled by the distribution channel
To check out the mindset of the consumers towards Mysore sandal products

SCOPE OF THE STUDY

The scope of the study is undertaken for KSDL, in order to find out the strategies
used for promotion of the products as well the distribution of the same among the
end users of Mysore Sandal .
The scope of the study involves only for 100 respondents the time frame for study
is only 1 months. Geographical Coverage: No work can be undertaken without the
co-operation of respondents who were interviewed from which data was collected
through questionnaire. Therefore respondents play a very important role in this
type study. The study was conducted in Bangalore city.
LIMITATION OF THE STUDY
1. Limited number of respondents i.e. 100
2. Survey is confined for a period of one month
METHODOLOGY OF THE STUDY
The following are the sources of data for the study:
Primary Sources:
The original sources from which the researcher directly collects data that have not
been previously collected. The first hand information collected through various
methods is explained as under:
A)Personal interviews
Questionnaire Interview Method: Officers of the marketing department and
other department concerned with the promotion activities of the organization
were interviewed to obtain first hand information.

 Questionnaire Method: This questionnaire consists of question for

consumers which included multiple choice questions, in order to get first
hand information directly from the end users.
B) Secondary Sources
Refers to the existing available sources of information such as:
Documents of the departments concerned
Reference books Internet
Research approach: This includes the approaches or the ways undertaken to collect
the primary data. Here the approach was made through survey research, this helped
to learn about benefits of the strategies adopted the company and how it helped in
buying decisions of the customers
. Research Instrument: The following is the instrument with the help of which the
data is collected: In this regard, the data was collected through Questionnaire.