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University of Gloucestershire

Undergraduate Course Map - 2012/13


Marketing, Advertising and Communications (Single Honours
Degree)
Course Leader: Magdalena Gonzalez Triay
Senior Tutor: Mike Flynn
Notes: All levels to be available from 2012. Optional 120 CAT Placement
To achieve your intended award you must meet the overall award requirements
and the Course requirements.
Award Requirements
For Single Honours Degree (with optional 120 CAT placement)
Take 360 CATS or 480 CATS including a 120 CAT placement module, plus 120 non placement
CATS at each Level and at least 270 CATS from the Course map below
Pass 300 CATS or 420 CATS including the 120 CAT placement module with 210 non
placement CATS at Levels 5 and 6
Achieve 30% in the remaining 60 CATS for them to be condoned
In addition to the placement module, pass at least 240 CATS from the Course map below with
at least 75 CATS at each Level
Pass compulsory and core modules from the Course map below

Course Requirements:
LEVEL 4
To complete your programme you must pass the following compulsory modules:
MS4101:Introduction to Marketing
MS4102:Customer Behaviour
MS4103:Marketing Skills I
BM4103:Integrative Project Dragons Den
MS4201:Marketing Communications
MS4301: Understanding International Markets
MS4104: Marketing Skills II

15 CATS
15 CATS
15 CATS
30 CATS
15 CATS
15 CATS
15 CATS

SEM 1
SEM 1
SEM 1
YEAR
SEM 2
SEM 2
SEM 2

LEVEL 5
To complete your programme you must pass the following compulsory modules:
MS5101: Marketing Research and Analysis
30 CATS
MS5201: Persuasive Advertising
30 CATS
MS5202: Public Relations
15 CATS
MS5102: e-Marketing
15 CATS

YEAR
YEAR
SEM 2
SEM 1

To complete your programme you must pass a minimum of 30 CATS from the following core modules:
MS5103:Marketing Management
15 CATS
SEM 1
MS5105: Marketing and Consumer Law
15 CATS
SEM 1
MS5301: International Marketing
15 CATS
SEM 1
AD5105: Advertising Agency
15 CATS
SEM 2
MS5203: e-Interactivity and Social Media
15 CATS
SEM 2
MD5201: Managing Creative People and Processes

30 CATS

YEAR

Other modules which can count towards the requirements of your course are:
MS5406: Work Placement

120 CATS

LEVEL 6
To complete your programme you must pass the following compulsory modules:
MS6101: Strategic Marketing
15 CATS
MS6201: Campaign Planning
30 CATS

YEAR

SEM 1
YEAR

To complete your programme you must pass a minimum of 15 CATS from the following core
modules:
MS6133: Dissertation
30 CATS
YEAR
MS6199: Investigative Study
15 CATS
SEM 2
To complete your programme you must pass a minimum of 30 CATS from the following core
modules:
MS6401: Post Placement Project
15 CATS
SEM 1
MS6103: Greener Consumption: Challenging the Consumerist Society
30 CATS
YEAR
MS6104: Services Marketing
15 CATS
SEM 1
MS6301: Cultural Issues in International Marketing
15 CATS
SEM 1
MS6302: International Marketing Strategies
15 CATS
SEM 2
MS6105: Relationship Marketing
15 CATS
SEM 2
MS6102: How Brands Work
15 CATS
SEM 2

N.b. Module restrictions and prerequisites are presented on the module descriptors in Appendix b.
* The semester details will be generated out of the timetabling system and are not subject to
validation.