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ADMINISTRATION PLAN

2.0 INTRODUCTION TO THE ORGANIZATION


Administration plan is first step of business to become more developed and expounded
in the future. It is important in every business. The effectiveness of Gypsophilla Florist is
based on the administration that has been planned systematically and followed by the proper
planning before the business is established. The important things that have been taken care of
are well organization and effectiveness in administration plan.
Several things that are included in this part are;

Organization planning
Organization chart
Numbers of workers
Administration budget
Office layout
Remuneration Table
Worker Intensive
Position, responsibilities and specific task

Vision
It is Gypsophilla Florist to be strength and famous florist shop over the world as a
quality and fresh flowers provider in order to fulfill an increase of market demand for this
favourite florist shop by the year 2026. Gypsophilla Florist should be promoted to other
countries to our vision that our local favourite florist shop is to meet a satisfying among
foreigners.

Objective

1) Justly to compensate the employees and owners of Gypsophilla Florist.


2) Contribute to the development and growth of the countrys economy and to increase
the percentage of Bumiputera involves in business
3) To create productivity among employees
4) To provide the best quality of flowers every time in order to attract more customers

Business Address
Our business will be situated at the following address:
GypsophillaFloris,
S-036,
Lingkaran Syed Putra,
Mid Valley City,
Wilayah Persekutuan Kuala Lumpur.
b) Location Plan

WE ARE HERE
Mid Valley Megamall
S-036, Lingkaran Syed Putra, Mid Valley
City, 59200 Kuala Lumpur,Wilayah
Persekutuan Kuala Lumpur,
Malaysia

Type of Building and Infrastructure


Among the facilities that are provided at our project site are:
1. Office
2. Toilet
We have chosen a project site which has all the necessary facilities and infrastructure as a
catalyst for the growth and development of our business, Gypsophilla Florist.
Among the many infrastructures that can be found in the project site are:
a) Electricity power supply has already been provided by the TenagaNasionalBerhad
b) Telephone line has already been made available by the Telekom Malaysia Berhad and
also water supply from the Water Department.

OFFICE LAYOUT
-imageKEYS :
-image-

2.1 ORGANIZATION CHART OF GYPSOPHILLA FLORIST

The style of the organization chart is designed on functional style. The organization structure
on fuctional style is very effective to the company which are need peculiar specialize.

2.2 LIST OF ADMINISTRATION PERSONNELS


SERIES
1
2
3
4
5
6

POSITION
General Manager
Operation Manager
Administration Manager
Marketing Manager
Financial Manager
Trained Workers
TOTAL

NO OF PERSONAL
1
1
1
1
1
2
7

2.3 SCHEDULE OF TASK AND RESPONSIBILITIES


POSITION
General Manager

TASK AND RESPONSIBILITIES


Making connection and always alert

to customers request.
Form the business policies
guidelines.

and

Making decisions and solve all

problem face by Gypsophilla Florist.


Help the Marketing Manager to

promote the products.


Find out more information and do
research

about

operating

risks

up

flowers

successfully.
Responsible and
business

Administration Manager

setting

or

liable

and
shop

for

all

any problems

regarding business or workers.


To forecast sales and income.
To
administrate
the
business

structure.
Lay out all plans and ensure that all

things are done according to plans


Determine the wages and salaries
received by workers and contribute
the percentage of the salaries to EPF

and SOCSO.
Make the

administrative tasks and office works.


Responsible for all mails and

decisions

regarding

correspondence connected with the

business.
To assist general manager in the

business.
To involve in guiding a new worker

in case of a new recruitment.


Help to achieve the business target by
implementing business ideas and

Marketing Manager

strategies.
Find other strategies to help increase

sales.
Analyse the strengths and weakness

of competitors.
Handle the advertisement, banners
and signboard placement.

Make sure the customer receive good

service.
Able to interact and try to make the
customers to have confidence in our

business.
To analyse the opportunity in the
economy,

Operation Manager

choose

and

grab

the

opportunity based on the business.


Find and place a suitable pricing for

every flower product sold.


Deal in the buying of flowers

necessities for the flowers.


Responsible for the training of new
workers and monitor the job quality

of all operation workers.


Monitor the quality of the flower

bouquet.
To make sure that all products are in a

good condition
To make sure all the products are
enough to meet the demand from

Financial Manager

customers.
Prepare the company financial report.
Keep all the financial records and

business accounts in the safety place.


Record and monitor all the income
received and expenses incurred by the

business.
Responsible

for

controlling

and

managing companys financial capital

and cash flow.


Advice the manager regarding the

financial matters.
Make a budget of business example
financial statement, profit and loss

account and balance sheet.


Search for the information of capital
and asset activities.

2.4 SCHEDULE OF REMUNERATION


DESIGNATION NO OF

MONTHLY

EPF (12%) SOCSO

TOTAL

EMPLOYE

SALARY

(RM)

(2.5%)

General Manager
Operation

E
1
1

(RM)
1700.00
1300.00

204.00
156.00

(RM)
43.00
33.00

1947.00
1489.00

Manager
Admin Manager
Marketing

1
1

1300.00
1300.00

156.00
156.00

33.00
33.00

1489.00
1489.00

Manager
Financial

1300.00

156.00

33.00

1489.00

Manager
Trained Workers
TOTAL

2
7

1000.00
7900.00

120.00
948.00

25.00
200.00

1145.00
9048.00

2.5 LIST OF OFFICE EQUIPMENTS AND SUPPLIES


NO

TYPE

1.

SHOP EQUIPMENTS
a) CASH REGISTER
b) AIR
CONDITIONER
c) TELPEHONE
&
FAX MACHINE
d) FIRST AID
e) WHITE BOARD
f) CABINET/FILE
FOLDERS
g) ADDITIONAL
ACCESSORIES
TOTAL

QUANTITY

PRICE/UNIT
(RM)

TOTAL
(RM)

2.

FURNITURES
a) CHAIRS
b) FLOWER STAND
c) TABLE
TOTAL
2.6 ADMINISTRATION BUDGET OF GYPSOPHILLA FLORIST
TYPE

Fixed Asset
Cost
(RM)

Fixed Asset:
Land & Building
Furniture
Office Equipments
Renovation
Monthly Expenses:
Salary, EPF, SOCSO
Stationary
Miscellaneous
Telephone Bill
Other Expenses:
Registration

&

Licenses
Deposit
Insurance & Road
Tax
Other Expenses

MARKETING PLAN
3.0 INTRODUCTION

Monthly Expenses
(RM)

Yearly Expenses
(RM)

Marketing is a social and managerial process by which individuals and group obtain what
they need and wants through creating and exchanging products and value with others. It can
be defined as an activity that are carried out systematically to encourage and increase sales of
products or services as long as the activities are in the line with religious and ethical
practices.
Marketing is basically an exchange activity that takes place between a business entity
amd its customers. The customers can conclude individuals, others business entities (e.g.
wholesalers and retailers) and support organizations (e.g. banks and government agencies).
Marketing is a critical activity in any business because it forms the backbone to the total
business effort in achieving a profitable outcome. Consequently, the challenge in any
business is to produce and offer a product that results in profit for the business and, more
importantly, satisfies the target customer.

3.1 PRODUCT OR SERVICE DESCRIPTION


Our business will be name as GYPSOPHILLA FLORIST holding one marketing
concept where our operation, strategy and manufacturing are done regarding customers
needs and wants. In the other words, the customer satisfy is a major concerning in every
effort and strategy to ensure that our business can be compete and more longer in market.
We have chosen a business that sell flower bouquet with eco-friendly theme which
means the flowers is hand-made from recycle material mostly from paper.

3.2 TARGET MARKET

The target market is defined as the groups of customers that have needs and wants that
can be satisfied by the business through the supply of good and services. Its important for us
to have a target market to determine our customer needs and wants toward the flowers.
Since our business sell hand-made flower bouquet that are made from recycle
materials, therefore, our target market is audience that love flowers and audience who have
eco-friendly living lifestyle.

3.3 MARKET SIZE


Market size refers to the total potential purchase of the target market. Since our
products that we sell is rare product from business like us, the market size for our business is
not that big. According to recent calculation, we had been informed that our annual sale is
RM(VALUE). Therefore this is our market size. The table below shows the target market of
our business.
OUTLET

EXPECTED PURCHASE

PERCENTAGE

Per year (RM)

(%)

TOTAL

3.4 MAIN COMPETITORS


In our business operating, there are many competitors that operate a same business like
us. Competitors actually refer to other businesses that offer similar, substitute or an

alternative products or services to the same target market. We have to analyse the strengths
and weaknesses of our competitors in term of size, experience and years in business, financial
ability and product line in order to compete together with them.
Here we have identify some entrepreneurial that operate flower shop business located
on the same area:

1. Mekar Malaysia
2. Bloomshop Florist
3. World Petals

All the above competitors have been long in this business before we entered the
business. Therefore, most probably they have established themselves and have more
experience in facing towards customers. What can we do is trying to have a good business
and make the competitors as our activator to succeed in the business.

STRENGHTS OF COMPETITORS

They have been in the business for a long time before us and make them already have

permanent customers.
They have a large source of capital to expand their market.
They have more experience in operating the business compared to us.
Customers know them well and more confident to buy their product.

WEAKNESSES OF COMPETITORS

Their operation management is not systematically.


The price of a bouquet is not suitable with the quality of the product selling.
They didnt take a good care of their product, produce low quality product.
Less promotion to spread widely their business.

STRENGHTS OF GYPSOPHILLA FLORIST

Our operating is more systematic to ensure that our newly-made flower bouquet still

in good condition.
Our price is suitable with the quality of our product.
We care of the quality of the flowers selling to buyer.
We always observe the condition of the product.
We have well in promotion and ensure a good relationship with our customer.

*Nevertheless, we have our weakness that we are still new in our business and have less
experience compared to other competitor.

3.5 MARKET SHARE

Market share refers to the estimated potential sales of the business after taking into
consideration of the market size and competitors influences. Based on our market size RM
15,779,840 we can estimate our 5% share of market
The table below shows the market share before and after GYPSOPHILLA FLORIST
entered market.
Name of
Company
Mekar Malaysia
Bloomshop

BEFORE
Share (%)
Amount (RM)

AFTER
Share (%)
Amount (RM)

Florist
World Petals
Gypsophilla
Florist
TOTAL

3.6 SALES FORECAST


Sales forecast is expected purchases from the identified target market. There
will be an increase in our sales every year for our three years forecast seems

that the high demand for flowers in the market. There is a possibility that the
customer needs a better quality of flowers and choose us as their new supplier.
The following table shows the forecasted sell for the first three years.
Sales Forecast for year 2013, 2014 and 2015 (RM)
MONTH

NO OF UNIT (KG)

SELLING

PRIZE AMOUNT (RM)

(RM/KG)
January - February
March April
May - June
July - August
Sepetember
October
November December
Total 2013
Total - 2014
Total 2015

In our business, we have a certain period of time to produce our product. Operation of
our productwill take about two month before it will be market. Therefore, we just can make a
forecast per batch, which means every two months we will gain in sales.
We start our project in January and get (VALUE) flowers. From the table above, our
product that we sell to the customers is (VALUE), which is (VALUE) of flowers with average
weight (VALUE)kg in the first, second, and third batch (Jan- August). We expect that 150
bouquet will damaged. On the fourth and fifth batch, there are only 100 bouquet damaged. To
achieve this target, we will make sure that our operation was good.
From the graph below, it shows that our selling forecast in year 2013, 2014 and 2015.
The price for a bouquet of flowers is fixed, RM(VALUE)/bouquet. The graph shows that the
pattern of selling in year 2013 and 2014 is same and in 2015, it will increase (VALUE)% by
increasing our selling price to RM(VALUE)/bouquet.

GRAPH ON SALES FORECAST


-image of graph-

3.7 MARKETING STRATEGIES


Our business operating is selling our hand0made eco-friendly flower bouquet. We create the
flower bouquet for selling to the customer that are interested in buying it. Therefore, our
marketing strategy is to make the target customers more confident towards our quality of
product. In order to achieve our target, we have developed appropriate marketing strategies to
generate the sales from the target market. There are four factors to be considered which are as
follows;
a) Product

b) Price
c) Place (distribution)
d) Promotion

a) Product.
Our shop provides a high quality products, which are from recycle materials, mainly papers.
We will operate our business carefully to endure that its always been satisfy by our
customers. To achieve the standard level of our products, we will make sure that our
operation will operate according to the knowledge we had.
Our business provides a clean environment inside the shop, which is very
important for giving a view to our quality product. A good quality of flower bouquet also
comes from their good and eco-friendly materials.
b) Pricing.
The price of flowers is fixed based on our agreement with each of the managers. Otherwise,
in order to put a price for our product, we are using competition-based-pricing concept and
make a comparison regarding quality and size of the flower bouquet. The proper price fixed
by our business is RM(VALUE)/bouquet where usually the price fixed by competitors is
RM(VALUE)/bouquet.

c) Place/Distribution
We have chosen Mid Valley City as our project site based on some factor;

Can attract more target audience


Strategic place for a new business like us
Our product material is easy to get
The area is well ventilated

Seem that our location is in Kuala Lumpur, it is easy for target audience be attract to our shop
and have interest on buying our product.
d) Promotion

An impressive promotion is needed to ensure that our missions are achieved. A step of
promotion should be taken in order to achieve our vision to make everyone known our
potential as a unique flower shop.
Promotions are based on;

Signboard
Its very important for each business to have a signboard to introduce the business and
let everyone know the location of the project site. Out business will have two
signboards that will be put in front of our shop and the side of road that mention the
way to our flower shop.

Business card
Our business card will be given espescially to the people who are taking an interest to
our product. Its make people know how to contact us, the managers, to make a
business or directly come to our shop based on address given.

Website
We will make a business website for our company seems that Internet is the most
important communication tool among the communities nowadays. All information
regarding our business will be advertised in the homepage.

-image of manager business card-

3.8 MARKETING BUDGET

Remuneration Table Monthly


POSITION

MONTHLY

EPF 12% (RM)

SALARY (RM)

SOCSO 2.5%

TOTAL (RM)

(RM)

Marketing
Manager

List of Marketing Budget


Type

Fixed Asset Cost

Monthly Expenses

Other Expenses

(RM)
Fixed Asset
Signboard
Working Capital
Salary, EPF, SOCSO
Miscellaneous
Other Expenses
Business Card

(RM)

(RM)