Beruflich Dokumente
Kultur Dokumente
Milton Keynes Sports Strategy 2003-2008 Milton Keynes Sports Strategy 2003-2008
M30632
Sports Strategy
Introduction 1
Links to Cultural Strategy 2
Links to Leisure Facilities Strategy 3
National Context 4
Definition of Physical Education 5
Definition of Sport 6
Regional Sports Vision 7
Background to Milton Keynes 8
Milton Keynes Community Strategy 9
Aims and Corporate Priorities
The Learning Vision 10
Strategy Development 11
Key Themes 12
The Vision for the Sports Strategy 13
Position Statement 14
Milton Keynes Council Leisure 15
Services Vision
The Sports Development Team 16
Function
Themes and Aims 17
Action Plans 18
Activity Listings Within the Scope 19
of the Strategy
Xxxxxxxx
1 Introduction
2 Links to Cultural Strategy
‘Developing Physical Education and Sport,
3 Links to Leisure Facilities Strategy
4 National Context
Promoting Health and Well-being’
5 Definition of Physical Education
6 Definition of Sport
7 Regional Sports Vision 1. Introduction
8 Background to Milton Keynes
9 Milton Keynes Community Strategy This strategy provides a five-year vision for the development of Physical Education and
Aims and Corporate Priorities
Sport, and the Promotion of Health and Well-being in Milton Keynes. It sets out the clear
10 The Learning Vision
aspirations of Milton Keynes in becoming a ‘sporting city’ and identifies objectives relating
11 Strategy Development
to five key themes. It also provides a framework to act as a catalyst to lever funding from
12 Key Themes
13 The Vision for the Sports Strategy
a range of local, national and regional bodies. The document identifies the national,
14 Position Statement regional and local context of where the strategy is placed and states the current position
15 Milton Keynes Council Leisure of Physical Education and Sport in Milton Keynes. The strategy will be reviewed on an
Services Vision annual basis, allowing for new developments to be added and progress to be monitored.
16 The Sports Development Team The review process will involve key partners from all sectors allowing widespread
Function
17 Themes and Aims
contributions to be received.
18 Action Plans
19 Activity Listings Within the Scope
of the Strategy 2. Links to Cultural Strategy
Milton Keynes Council has developed a Cultural Strategy, covering a wide span of cultural
activities within the authority. The widest sense of culture is being embraced, both in
terms of material and valued dimensions. Activities such as sports, active recreation, use
of parks, open spaces, playgrounds and redways feature within the strategy as do the
arts, museums, media, libraries, heritage and tourism.
The strategy will be
The Sports Strategy, along with the Leisure Facilities Strategy, takes into account the
reviewed on an annual
services, facilities, activities and initiatives that add to the quality of life for Milton Keynes’
basis, allowing for new residents and visitors. They both recognise the crucial role of the voluntary, private and
developments to be public agencies all working together to add to the health and well-being of Milton Keynes.
added and progress to
be monitored Both these strategies will feed directly into the Cultural Strategy, ensuring that sport,
leisure, health, social and arts themes are embraced within the overarching vision of the
culture.
Both the Sports Strategy and the Leisure Facilities Strategy endorse the work already
undertaken since the inception of the Sport and Physical Recreation Strategy (1997-2002).
They are designed to complement each other and create a number of key linkages relating
to sport and leisure provision within Milton Keynes.
The publication in October 2002, from the Prime Minister’s Strategy Unit and the
Department for Culture, Media and Sport, of ‘Game Plan’, identifies the ongoing
commitment to intrinsically link physical activity and health. Whilst not delivering a
different message from the overarching ‘A Sporting Future for All’, the focus is stronger
and more marked on the role sport can play in addressing the health and well-being of a
Local Authorities are
community. Combating the ‘couch potato’ and ‘creating the feel-good factor associated
with winning’ are identified in the long term vision, not just for the next five years, but up
expected to be
to 2020 and beyond. committed to the
value of Sport
The ‘twin track’ approach to a healthier and more successful nation is recommended, as is
the role of a Local Authority to bridge the gap between mass participation in active
recreation and the creation of international sporting success.
Health
The Government expects every Local Authority to implement ’Game Plan’, taking into
account the local and regional context and the wider ‘cultural aspects’ of each specific
area. Local Authorities are expected to be committed to the value of Sport, both for its
‘own sake’ and in the wider life of the community. The DCMS social inclusion action plan
PAT 10, provides valuable evidence of the role physical activity can play in combating
social exclusion and tackling the neighbourhood renewal agenda. ‘Fairness for all’ is at the
heart of the Government’s plan and is at the heart of the Milton Keynes strategy for the
development of sport over the next five years and beyond. Sport should continue to
remove barriers and maximise opportunity, to recognise and challenge inequality and to
create an environment in which everyone who wishes to participate can do so without
disadvantage or discrimination.
Page 4
The expectations of • The remaining secondary schools will each have a SSCo focussing on improving after-
each Local Authority school sporting opportunities and inter-school competition.
are now even higher,
with a stronger and • Primary Link Teachers (PLT’s) and special school link teachers will increase to 17,000,
clearer focus on young improving the quality of Physical Education in the curriculum.
people…
• All 5-16 year olds will be ‘entitled’ to receive two hours per week of quality Physical
Education and Sport, within and beyond the curriculum, across an expanded range of
sports.
• Through the new ‘Step into Sport’ project, 8,000 pupils will be involved in sports
leadership and volunteering, running 500 primary school festivals for sport each year.
The emphasis of the overarching 2000 strategy has not changed, but the strength of
message, through recent announcements, has. The expectations of each Local Authority
are now even higher, with a stronger and clearer focus on young people, creating the right
environment within schools for the development of a healthier, more active community.
“…Sport is all about people and we need more coaches and teachers who can give
their time and talents…they need support from us…that is why investment is so
important. It is not just about more champions, it is also about healthier children,
more opportunity and keeping young people engaged and out of trouble. We’re
starting to make progress – this investment will ensure more young people benefit.”
It is felt that that the recent announcements and increased funding opportunities should
complement existing provision. This strategy is a statement of Milton Keynes’
determination that sport in education, sport in the community and sporting excellence
should contribute fully to the social, cultural, health and well-being of Milton Keynes, and
of the commitment to creating the right conditions for creating sporting success.
Page 5
For this strategy ‘sport’ only includes those sports that are recognised by Sport England as
eligible for grant aid (see page 27). This would include both recreational and competitive
sport and would embrace participants, coaches, officials, administrators and spectators.
The vision of the Regional Sports Board is of a region that is rich in talent and resources,
and where opportunities for full participation in sport and activity at all ages and stages of
life are fully available to everyone. From this vision, the Board has subsequently identified
6 themes as the framework around which actions will be developed over the coming years.
These 6 themes are:
1) People in Sport - ensuring that everyone has the best possible opportunity to
participate in sport
2) Education - ensuring that the school experience provides an effective foundation for
life-time participation
3) Regeneration and Healthy Communities - emphasising the role that sport can play in
the development of sustainable communities
4) Sport in the Natural Environment - ensuring that sport is part of sustainable planning
for recreation and conservation
5) The Development of Excellence - by making provision for everyone to reach their full
potential
6) Europe and International Links - by enhancing these links.
Milton Keynes recognises the national and regional context in which it is placed, yet will,
within its own corporate objectives, develop a Sports Strategy appropriate for the unique
community of Milton Keynes.
Page 6
1 Introduction
2 Links to Cultural Strategy
8. Background to Milton Keynes
3 Links to Leisure Facilities Strategy
In 1967 the Government announced that a new city would be built halfway between
4 National Context
5 Definition of Physical Education
London and Birmingham. The new city was planned in an area that included the existing
6 Definition of Sport towns of Bletchley, Stony Stratford, Wolverton, thirteen villages and around 40,000 people.
7 Regional Sports Vision Most of the population live in the new city. The surrounding rural area accounts for
8 Background to Milton Keynes approximately two thirds of the geographical area of the borough but only 20% of the total
9 Milton Keynes Community Strategy Milton Keynes population. Within the rural area are the towns of Olney, Newport Pagnell
Aims and Corporate Priorities
and Woburn Sands, together with a number of villages, each of which has its own identity
10 The Learning Vision
and character.
11 Strategy Development
12 Key Themes
13 The Vision for the Sports Strategy
Since 1967 Milton Keynes has expanded rapidly. The 2001 Census results showed the
14 Position Statement current population at an estimated 212,020 with a further substantial increase likely of
15 Milton Keynes Council Leisure 4,000 each year to a total population of 248,090 by 2011.
Services Vision
16 The Sports Development Team
The Borough of Milton Keynes is one of the fastest growing districts in the country,
Function
17 Themes and Aims
beaten only by Forest Heath in Suffolk (with a population of 70,800). Expansion beyond
18 Action Plans the projected 244,000 is still an issue with a growth of up to 900,000 homes in the South
19 Activity Listings Within the Scope East, excluding Greater London, according to the recently published Milton Keynes and
of the Strategy South Midlands Study (September 2002).
Milton Keynes has been economically successful and continues to develop as a regional
centre. Its rising profile has been reflected in a new theatre and gallery and the continuing
expansion of retail and commercial leisure facilities.
The mobility of the population creates particular issues about support to families and
community coherence. Social dislocation is a key factor for many people who have no
longstanding family and friendship networks to draw on for ready advice and help. This
means that it is necessary for the Council and partner agencies to pay special attention to
community and leisure development in order to foster local capacity for providing support.
Using the 2000 Indices of Multiple Deprivation figures, the wards of Eaton Manor and
Woughton feature in the top 20% of the regions’ most deprived areas. Top 30% figures
identify Fenny Stratford and Campbell Park also. Relating to health and disability
deprivation, top 20% regional figures identify the same two wards of Woughton and Eaton
Manor as most deprived. Top 30% figures feature Campbell Park. Education deprivation
The Borough of statistics from the same source identify that 8 wards within Milton Keynes feature within
Milton Keynes is the top 20%; Woughton, Walton Park, Wolverton, Stantonbury, Fenny Stratford, Eaton
one of the fastest Manor, Danesborough and Campbell Park.
growing districts in
the country In summary, the following factors characterise
the residents of Milton Keynes:
2,444 Unemployed
22,380 Retired
10,178 of an Ethnic Origin
43,260 Young People
High standards in education and lifelong Sport, in itself, supports lifelong learning,
learning whether in a formal educational
environment or within a sports-specific
• Improving school standards setting. Children who take regular
exercise have been shown to do better at
school. School sport can raise people’s
standards of attainment and improve their
social skills and behaviour.
1 Introduction
Community Strategy Aims (2003-2013)
2 Links to Cultural Strategy
Corporate Priorities (2003-2006)
3 Links to Leisure Facilities Strategy Links to the Sports Strategy
4 National Context Sustainable and high quality
5 Definition of Physical Education development
6 Definition of Sport
7 Regional Sports Vision Housing that meets everyone’s needs N/A
8 Background to Milton Keynes
9 Milton Keynes Community Strategy • Providing affordable housing for those
Aims and Corporate Priorities
in need
10 The Learning Vision
11 Strategy Development
12 Key Themes
A prosperous economy Sport can act as a catalyst for economic
13 The Vision for the Sports Strategy development, attracting businesses and
14 Position Statement people to areas. Sporting excellence
15 Milton Keynes Council Leisure attracts investment and status, creating
Services Vision kudos associated with a particular sport
16 The Sports Development Team
Function
and geographic area.
17 Themes and Aims
18 Action Plans A safe community Targeted sporting programmes act as
19 Activity Listings Within the Scope diversionary activities, particularly for
of the Strategy young people. Sport can instil self-belief
and self-worth within an individual, can
ensure surroundings are valued and as
such can help to reduce crime. Sport
generally helps to keep people engaged
and out of trouble.
Sport can instil self-
belief and self-worth
within an individual
10. The Learning Vision
The learning vision in Milton Keynes is about a wide range of experiences and learning
opportunities reinforcing each other. In establishing the unitary authority for Milton
Keynes, a range of services were brought together in the Learning and Development
Directorate, because it was clear from wide consultation that local people wanted an
integrated approach to meeting need. These services include early years, schools,
community development, economic development, play, libraries, arts, the youth service,
lifelong learning for adults, museums, children’s (social) services and leisure services.
The vision is influenced by the Learning and Development Directorate’s Strategic Plan
(The Learning Vision) which is structured around four key success outcomes, relevant to
the needs identified by the Milton Keynes community:
This strategy will identify how and to what extent sport can assist in the delivery of
objectives and priorities and outline appropriate mechanisms to do so.
Page 9
1 Introduction
2 Links to Cultural Strategy
14. Position Statement
3 Links to Leisure Facilities Strategy
Key to the consultation process and the development of this strategy is ‘where are we
4 National Context
5 Definition of Physical Education
now?’ How far has Milton Keynes progressed since the inception of the Sport and
6 Definition of Sport Physical Recreation Strategy of 1997 and at what stage is Physical Education at within
7 Regional Sports Vision Milton Keynes schools? The position statement has been divided into three of the five
8 Background to Milton Keynes themes; Sport in Education, Sport in the Community and Sporting Excellence. The other
9 Milton Keynes Community Strategy two themes of Health and Well-being and Sporting Partnerships are included and
Aims and Corporate Priorities
underpin the other three.
10 The Learning Vision
11 Strategy Development
12 Key Themes
13 The Vision for the Sports Strategy
14 Position Statement
15 Milton Keynes Council Leisure
Services Vision
16 The Sports Development Team
Function
17 Themes and Aims
18 Action Plans
19 Activity Listings Within the Scope
of the Strategy
Milton Keynes has a solid Physical Education and school sport network. The Milton
Keynes School Sports Federation (MKSSF), established in 1999 through a start-up grant
from Sport England, is the umbrella body for sport in Milton Keynes. Made up of
representatives from the sporting community, it steers and develops curriculum-
Milton Keynes has a community sporting links and forges partnerships with key agencies across Milton
solid Physical Keynes. With a focus on inter-school competitive opportunities, support to talented and
gifted students and the provision along the sports development continuum, it acts as a
Education and school
key developmental body.
sport network
The Milton Keynes Physical Education Association (PEA) focuses on curriculum Physical
Education, raising attainment standards and the dissemination of good practice across
secondary school Physical Education specialists within Milton Keynes.
Milton Keynes has a new Education Development Plan (2002-2007), identifying the
priorities and programmes of activity that will be taken to improve the standards of
education for all children. The plan is set within the wider context of the Directorate’s
Learning Vision to ensure coherence with the Council’s overall planning frameworks. Of
the seven identified priorities, priority six, ‘developing the skills of teachers and teaching
and improving the quality of the curriculum so that pupils’ learning improves’, has clear
activities supporting this priority relating to physical activity and specific actions
identifying the role of Physical Education and Sport.
Milton Keynes has a part-time Physical Education Consultant. The purpose of this post is
to challenge and support schools in raising standards in Physical Education and to
monitor standards across schools. In addition, the consultant provides support and
advice relating to the general provision of Physical Education and offers specialist advice
Page 11
and Sport have all helped to shape the sporting community of Milton Keynes. Milton Key Themes 12
The Vision for the Sports Strategy 13
Keynes has a further ‘aspiring Sports College’, namely The Radcliffe School, Wolverton.
Position Statement 14
Submission of the application is due autumn 2003, with commencement of the status from
Milton Keynes Council Leisure 15
September 2004. Services Vision
The Sports Development Team 16
Milton Keynes has its own School Sport Co-ordinator Programme. Established in 2002 Function
Themes and Aims 17
and funded by the Sport England lottery fund, it is working to increase sports
Action Plans 18
opportunities for young people through co-ordinated Physical Education and out-of-hours
Activity Listings Within the Scope 19
learning activities. Based within the specialist sports college of Leon, and working with of the Strategy
Lord Grey, Radcliffe, Redway and Sir Frank Markham Community School, a team of co-
ordinators are supporting their linked primary schools in the development of all aspects of
Physical Education and Sports provision.
The New Opportunities Fund Out of Hours Learning Project, Arts/Sports (2002-2005) is
delivering across the special school sector and all schools within Bletchley. Partner
agencies from the arts, rugby, badminton, hockey and basketball are delivering a range of
activities both on and off school sites, aiming specifically at Key Stage 2 pupils and their
teachers. A number of schools
hold awards for their
A number of schools hold awards for their commitment to physical activity and sports commitment to physical
provision. Sportsmark or Sportsmark Gold status has been achieved by five secondary activity and sports
schools, with three primary schools gaining the prestigious Activemark or Activemark
provision
Gold awards. 39 schools are registered with the Milton Keynes Healthy Schools Award
Scheme and working towards the national standards.
1 Introduction Milton Keynes has two Outdoor Education Centres, The Caldecotte Project which is both a
2 Links to Cultural Strategy residential and a day centre and is situated within Simpson, Milton Keynes, and Longrigg
3 Links to Leisure Facilities Strategy Residential Centre which is situated in The Lake District. Both centres offer a range of
4 National Context outdoor, residential and environmental education to schools and youth groups throughout
5 Definition of Physical Education
Milton Keynes. Programmes are tailored to meet the requirements of each group and
6 Definition of Sport
include elements of personal development, teamwork, alternative means of learning,
7 Regional Sports Vision
National Curriculum and inclusion for disadvantaged and disengaged young people.
8 Background to Milton Keynes
9 Milton Keynes Community Strategy
Talent development is achieved through partnership with the Milton Keynes and Bucks
Aims and Corporate Priorities Youth Sailing Association and Milton Keynes Rowing Club. The Duke of Edinburgh's
10 The Learning Vision Award is also developed at both centres and through partnership with numerous sports
11 Strategy Development clubs and schools in Milton Keynes.
12 Key Themes
13 The Vision for the Sports Strategy
14 Position Statement
15 Milton Keynes Council Leisure
14.2 Sport in the Community
Services Vision
16 The Sports Development Team Sport Milton Keynes, formerly the Milton Keynes Sports Council, is the independent voice
Function
of sport in Milton Keynes. Grant aided by Milton Keynes Council, Leisure Services and
17 Themes and Aims
the Community Foundation it provides bursaries for talented sporting individuals, start-up
18 Action Plans
grants for voluntary sports clubs and general grants for the development of sporting
19 Activity Listings Within the Scope
of the Strategy opportunities. It organises the annual ‘flagship’ sporting event ‘The Milton Keynes Sports
Achiever of the Year’ awards and provides advice, support and guidance to its member
clubs on a variety of topical issues. In addition to the funding available through Sport
Milton Keynes, in excess of 75 sports organisations have received funding through the
Sport England lottery funded Awards for All programme. Revenue grants of between
£500-£5,000 continue to be accessed by schools and clubs through this scheme, allowing
the extension of opportunities, the development of new initiatives and ensuring the safety
of participants.
Milton Keynes has an established Coach Registration Scheme. The scheme has in excess
of 1,000 members, consisting of coaches, leaders, teachers, volunteers and students
working in a variety of junior-based ‘leisure settings’. The scheme rewards those, via an
identification card, who have completed a comprehensive training programme including
courses on child protection, working with children, first aid, sports-specific national
Page 13
A variety of community leisure facilities are provided across Milton Keynes, offering a
plethora of wet/dry and formal/informal recreational opportunities. A number of innovative
management arrangements have been established offering residents accessible, local and
affordable participatory opportunities. Individual sites have embraced ‘centre of Individual sites have
excellence’ status and focus on the development of specific sports and their participants, embraced ‘centre of
e.g. Brook End Sports Centre, Cricket; Stantonbury Campus Leisure Centre, Swimming excellence’ status and
and Basketball. Community Centres/Meeting Places/Sports Grounds are in abundance, focus on the
many run by management groups made up of local residents. Available for hire, they act development of
as a truly local venue for a variety of leisure activities. School facilities also provide
‘community access’ and have become an integral part of leisure provision in Milton
specific sports
Keynes. The ‘wider use’ grants programme helps to maximise use of school and
community buildings, offering users subsidised block booking fees and with the host
facility receiving the monetary difference. The role of private operators in providing
leisure opportunities should also be noted. In excess of 10 sites, their role is becoming
increasingly important and forms part of the ‘leisure jigsaw’ of Milton Keynes.
Milton Keynes is the largest partner in the Bucks and Milton Keynes Sports Partnership.
Its primary function is to deliver the Active Sports Programme; a lottery funded national
sports development framework, co-ordinated at a county level and delivered locally.
Focussing on three strands; more participants, more ‘child-friendly’ clubs and more
coaches it is key to the continued development of sporting opportunities within Milton
Keynes. Delivery is concentrated on nine core sports; Athletics, Basketball, Cricket, Girls’
Football, Hockey, Netball, Rugby Union, Swimming and Tennis, with further sports
benefiting from the good practice developed through the programme and the ‘joined-up’
approach to delivery.
Milton Keynes has two designated Active Communities projects funded through the Sport
England Lottery Funded Active Communities Development Fund. Active Communities
Bletchley (Eaton Manor and Fenny Stratford) and Active Communities Woughton
(Woughton Parish) both have designated officers, based in the community, to design,
develop and deliver community leisure activities for targeted populations. Both projects
have physical activity, health and well-being at the heart of the initiative and recognise the
need for sustainable, community-driven programmes, focussing on the complete age-
range, not solely young people. Both areas are ‘test beds’ for activities and have
successfully forged relationships with community development and regeneration and are
addressing a variety of ‘cross cutting’ social issues, using sport/leisure/health as the
vehicle.
Page 14
1 Introduction
14.3 Sporting Excellence
2 Links to Cultural Strategy
3 Links to Leisure Facilities Strategy
Milton Keynes hosts two National
4 National Context
5 Definition of Physical Education
Governing Body headquarters; English
6 Definition of Sport Hockey at the National Hockey
7 Regional Sports Vision Stadium and the Badminton
8 Background to Milton Keynes Association of England at the National
9 Milton Keynes Community Strategy Badminton Club. Both provide the
Aims and Corporate Priorities
Milton Keynes community with the
10 The Learning Vision
highest possible standard of facility to
11 Strategy Development
participate and spectate, and attract
12 Key Themes
13 The Vision for the Sports Strategy
national and regional competition on a
14 Position Statement regular basis. The National Hockey
15 Milton Keynes Council Leisure Stadium plays host to regular
Services Vision international events, including pre-
16 The Sports Development Team
Olympic qualifying tournaments. Both
Function
17 Themes and Aims
bodies provide access to ‘role models’
18 Action Plans and offer invaluable guidance on the
19 Activity Listings Within the Scope development of the specific sports at a
of the Strategy local level.
Milton Keynes plays host to three professional sports clubs. The Milton Keynes Lions
Basketball Team, grant aided by Leisure Services, provides competitive national league
basketball at Bletchley Leisure Centre. The extensive basketball in the community
programme offers coaching and player development opportunities at schools and leisure
facilities around Milton Keynes for male and female, recreational and competitive players.
The MK Lightning Ice Hockey Team offer a comprehensive schools-based ‘ice sports’
programme as well as English premier League matches at their home, Planet Ice.
Wimbledon Football Club’s imminent relocation to Milton Keynes and its established
Football in the Community programme is providing the community with a whole host of
initiatives, both youth and adult focussed, offering the large fan base of Milton Keynes a
The development of club to support and the creation of a ‘footballing identity’.
six ‘focus sports’;
Football, Hockey, The development of six ‘focus sports’; Football, Hockey, Netball, Basketball, Swimming
Netball, Basketball, and Badminton is ensuring resources are targeted to maximum effect. With sports-
Swimming and specific development plans in place, governing body support and focussed officer time,
opportunities for participation, along the complete sports development continuum, are
Badminton is ensuring
readily available. Particularly focussed on young people, a programme of talent
resources are targeted identification and development along with competitive opportunities through district
to maximum effect squads and the Thames Valley Youth Games are all contributing to the development of
young Milton Keynes athletes who have the ability and the desire to succeed in their
chosen sports.
Milton Keynes has a devoted Cycling Officer with the responsibility to develop leisure,
competitive and commuter cycling initiatives within the borough. Cycling within Milton
Keynes is seen not solely as mode of transport, but a leisure pursuit, bringing a wealth of
health benefits to its participants. Cycling forms part of the Sustainable Integrated
Transport Strategy for Milton Keynes, focussing on the encouragement of cycling and
walking to reduce journeys by car to promote a healthier lifestyle. Cycling is delivering a
number of key actions relating to redway improvement, signage of routes, training within
schools and the creation of a Cycling Centre of Excellence for sports cycling within Milton
Keynes.
Page 15
in the facilitation and enabling of sport and The Vision for the Sports Strategy 13
Position Statement 14
leisure opportunities within Milton Keynes.
Milton Keynes Council Leisure 15
The service consists of two teams; Leisure Services Vision
Facilities and Sports Development. The The Sports Development Team 16
primary function of the Leisure Facilities Function
A further function is to provide advice and support for the strategic development of new
leisure facilities, in conjunction with other Council services and agencies involved in the
securing of leisure provision.
The strategic and operational role of the Sports Development team is currently structured
around the traditional sports development model of ‘learning’ (foundation activity),
‘participation’ (fun activity), ‘performance’ (structured/competitive activity) and ‘excellence’
(elite activity). In addition to the traditional framework, the Sports Development team sees
‘health and well-being’ as an all-embracing theme, relating to the whole community and all
activity.
Health
Active Communities Active Sports Performance and
Excelling
(Participation) (Performance)
(Excellence)
Active Schools
(Learning, Foundation)
Well-being
Page 16
1 Introduction The Sports Development team directly delivers three of the four stages within the model;
2 Links to Cultural Strategy Active Schools, Active Communities and Active Sports. The fourth stage (excellence) is
3 Links to Leisure Facilities Strategy delivered in partnership with national governing bodies of sport, with the sports
4 National Context development team acting as the link to ensure the talented individual progresses and
5 Definition of Physical Education
reaches their full potential.
6 Definition of Sport
7 Regional Sports Vision
Broadly speaking, the team delivers one of three themes of the traditional national
8 Background to Milton Keynes
9 Milton Keynes Community Strategy
agenda; ‘More People’ (increased participation), and facilitates the delivery of ‘More
Aims and Corporate Priorities Places’ and ‘More Medals’. The Leisure Facilities team delivers ‘More Places’
10 The Learning Vision (encompassed within the Leisure Facilities Strategy) and facilitates the other two. ‘More
11 Strategy Development Medals’ is delivered via partnerships through the national governing bodies of sport.
12 Key Themes
13 The Vision for the Sports Strategy
With the recent change in the Sport England strap line of ‘More People, More Places,
14 Position Statement
More Medals’ to the mission statement of ‘…fostering a healthier, more successful nation,
15 Milton Keynes Council Leisure
Services Vision through increased investment in sport and active recreation’, there is also a change in the
16 The Sports Development Team focus of the work of the Sports Development Team. Whilst ‘More People, More places,
Function More Medals’ still stands as a statement, the need to address the health and well-being of
17 Themes and Aims
the community of Milton Keynes has become of paramount importance. Sport is
18 Action Plans
recognised as an effective vehicle to do this, and whilst health and well-being are the
19 Activity Listings Within the Scope
of the Strategy underlying reasons for delivering programmes and initiatives, ‘sport for sport sake’ will not
be lost on the way.
The remaining section of the strategy identifies an overarching aim against each theme. It
should be noted that many of the themes and aims are meant to dovetail together and that
they should not appear stand alone or isolated.
Page 17
Introduction 1
Theme: Sport in Education
Links to Cultural Strategy 2
Aim: To ensure all young people aged 5-16 years receive their entitlement of two Links to Leisure Facilities Strategy 3
hours per week of high quality Physical Education and Sport, within and beyond the National Context 4
Aim: Milton Keynes Council to establish effective, sustainable relationships with key
partners to ensure the sporting, leisure and health needs of the community of Milton
Keynes are met
Specific objectives have also been identified within the action plans, and, where possible,
timescales, responsibilities and funding issues have been noted. It has not been possible
to provide specific details for all of the objectives, as some programmes and initiatives
have yet to be announced or funding streams identified.
To develop Milton
Keynes as a
‘sporting city’
Page 18
1 Introduction
2 Links to Cultural Strategy
18. Action Plans
3 Links to Leisure Facilities Strategy
4 National Context
18.1 Sport in Education Action Plan
5 Definition of Physical Education
6 Definition of Sport
7 Regional Sports Vision Theme: Sport in Education
8 Background to Milton Keynes
Aim: To ensure all young people aged 5-16 years receive their entitlement of two hours
9 Milton Keynes Community Strategy
Aims and Corporate Priorities per week of high quality Physical Education and Sport, within and beyond the
10 The Learning Vision curriculum, by 2008
11 Strategy Development
12 Key Themes
Objective Timescale Notes
13 The Vision for the Sports Strategy 1. To establish a baseline September Data to be collected, collated and analysed
14 Position Statement
figure relating to the quality 2003 on an annual basis, to allow year on year
15 Milton Keynes Council Leisure
Services Vision
and quantity of Physical onwards progress to be monitored against the
16 The Sports Development Team Education and Sport received overarching aim.
Function by 5-16 year olds
17 Themes and Aims
18 Action Plans
2. To gain one further School September Establishment of two partnerships, one
19 Activity Listings Within the Scope
of the Strategy
Sport Co-ordinator (SSCo) 2005 hosted by Leon School and Sports
Partnership in Milton Keynes College, one hosted by The Radcliffe
School (dependent on DfES agreeing to
this allocation). Funding to come from a
Formula Grant from DfES. The eligibility of
Milton Keynes to have two partnerships is
linked to the school expansion programme,
with an indicative figure of two
partnerships for areas of 11 secondary
schools or more. SSCo Partnership to
deliver against the national aims of
strategic planning, primary liaison, out of
school hours learning, school to
community and coaching/leadership.
5. To identify three Advanced From 2003 Ideal location of two AST’s would be within
Skills Teachers of Physical – ongoing the Specialist Sports College network.
Education Role - to fulfil a city-wide advisory and
dissemination function, supporting and
developing the work of the part-time PE
Consultant.
Page 19
Introduction 1
Objective Timescale Notes
Links to Cultural Strategy 2
6. To extend the existing Out From 2003 Existing NOF OOHL Arts/Sports will finish Links to Leisure Facilities Strategy 3
of Hours Learning (OOHL) – ongoing December 2005. Funding needed to National Context 4
provision relating to sporting continue this and/or similar project. OOHL Definition of Physical Education 5
Definition of Sport 6
activities funding to be generally ‘twin tracked’ to
Regional Sports Vision 7
SSCo Partnerships, hosted by Specialist
Background to Milton Keynes 8
Sports Colleges. Suggested focus on
Milton Keynes Community Strategy 9
girls’ participation for new applications. Aims and Corporate Priorities
Links strongly with the ‘mutli-sport’ The Learning Vision 10
Learning Centre attached to Wimbledon Strategy Development 11
10. To support the development September Temporary ‘home’ to be within the National
of a ‘multi-sport Learning 2003 Hockey Stadium. NHS to submit the bid to
Centre’ attached to Wimbledon Playing for Success. Long-term aim to
Football Club have a purpose built suite within new
stadium at Denbigh. Further funding to be
identified from a variety of sources
including SEEDA, LSC and Milton Keynes
Council. Links closely with OOHL and
Gifted and Talented objectives. The
initiative to involve more sports than just
Football, e.g. other professional sports
teams within Milton Keynes; Basketball
and Ice Hockey. Focus of usage will be on
young people with greatest need for
enhanced learning opportunities. Centre
also to host Adult Continuing Education
programmes of a sporting and non-
sporting nature.
Page 20
1 Introduction
Objective Timescale Notes
2 Links to Cultural Strategy
3 Links to Leisure Facilities Strategy 11. To support the development Ongoing Further development and enhancement of
4 National Context of Outdoor Education facilities at The Caldecotte Project and
5 Definition of Physical Education Longrigg. NOF Capital development of
6 Definition of Sport High Ropes Course at Caldecotte Project
7 Regional Sports Vision
and building extension at Longrigg (details
8 Background to Milton Keynes
within Leisure Facilities Strategy). Further
9 Milton Keynes Community Strategy
Aims and Corporate Priorities focus on the accreditation of young
10 The Learning Vision peoples’ work through participation in
11 Strategy Development Outdoor Education.
12 Key Themes
13 The Vision for the Sports Strategy 12. To support the development Ongoing Focus to be on schools, with traditionally
14 Position Statement
of the Duke of Edinburgh’s little, or no uptake of the Award. Access
15 Milton Keynes Council Leisure
Services Vision
Award across all secondary to the D of E Award to be made available to
16 The Sports Development Team schools in Milton Keynes all young people. Caldecotte Project and
Function Longrigg to remain the ‘hubs of activity’
17 Themes and Aims for the Award.
18 Action Plans
19 Activity Listings Within the Scope
of the Strategy
Introduction 1
Objective Timescale Notes
Links to Cultural Strategy 2
3. To support and develop Ongoing Both projects are funded by Sport England Links to Leisure Facilities Strategy 3
Active Communities Woughton and a variety of other local partners. National Context 4
and Active Communities Funding streams only guaranteed for five Definition of Physical Education 5
4. To initiate and develop September Aiming for Active Communities Wolverton The Vision for the Sports Strategy 13
Position Statement 14
Active Communities Wolverton 2004 to coincide with The Radcliffe School
Milton Keynes Council Leisure 15
achieving Sports College status. Also to Services Vision
deliver aspects of the Sports College The Sports Development Team 16
community aims and to support the Function
1 Introduction
Objective Timescale Notes
2 Links to Cultural Strategy
3 Links to Leisure Facilities Strategy 8. To provide a comprehensive September Daytime and evening provision required.
4 National Context programme of adult-focussed 2003 Clubs, classes and courses to appeal to
5 Definition of Physical Education sporting/leisure activities onwards adult population. Wet and dry activities,
6 Definition of Sport
targeting populations, using ‘Passport to
7 Regional Sports Vision
Leisure’ as the vehicle. Maximum use to
8 Background to Milton Keynes
be made of community centres and school
9 Milton Keynes Community Strategy
Aims and Corporate Priorities sites as well as traditional Leisure Centres
10 The Learning Vision (links to Leisure Facilities Strategy).
11 Strategy Development
12 Key Themes 9. To support Milton Keynes 2006 Member of the South East Sport Action
13 The Vision for the Sports Strategy
gaining Sport Action Zone Zone (SESAZ), outcome expected as to
14 Position Statement
status success of application April 2003.
15 Milton Keynes Council Leisure
Services Vision Submission of SAZ status in own right
16 The Sports Development Team could follow the three-year designation of
Function SESAZ. Application therefore required
17 Themes and Aims
2006.
18 Action Plans
19 Activity Listings Within the Scope
of the Strategy 10. To support the development Ongoing Success of Sport MK relies on the
of Sport Milton Keynes attraction and retention of volunteers to
steer the work. Sponsorship may be
required to further enhance their
programme of awards and bursaries.
Introduction 1
18.3 Sporting Excellence Action Plan
Links to Cultural Strategy 2
Links to Leisure Facilities Strategy 3
Theme: Sporting Excellence
National Context 4
Aim: To develop Milton Keynes as a ‘Sporting City’, creating pathways to excellence Definition of Physical Education 5
and allowing individuals the opportunity to be the best they want to be Definition of Sport 6
Regional Sports Vision 7
Objective Timescale Notes Background to Milton Keynes 8
Milton Keynes Community Strategy 9
1. To support the establishment Spring 2003 Permanent home at Denbigh to be Aims and Corporate Priorities
of Wimbledon Football Club’s established within three years. Relocation The Learning Vision 10
move to Milton Keynes of the Club links strongly to the OOHL, Strategy Development 11
Gifted and Talented, targeting girls’ Key Themes 12
involvement in sport and Learning Centre The Vision for the Sports Strategy 13
2. To support the development Ongoing Support of ‘ice sports’ through the schools
of professional sport in Milton ice sports initiative. Leisure Facilities
Keynes Strategy identifies the strategic need for
‘ice’ within Milton Keynes, but that the
current configuration of the Leisure Plaza
requires significant modernisation. Two
strands of usage of ice ‘excellence’ – MK
Lightning and casual ‘pay and play’ by
young people. Ongoing support to the
Milton Keynes Lions Basketball Team and
their position in the British Basketball
League. Their role links strongly to the
OOHL objectives, community sports
development provision ‘multi sport’
Learning Centre and the development of
an Indoor Arena within the stadium
complex of Wimbledon Football Club. Use
of role models to enthuse young people
key to creating a ‘sporting city’
3. To establish a rolling April 2004 Review of existing six sports to take place
programme of Milton Keynes April 2003-March 2004. Thereafter, annual
Council’s Focus Sports review to take place to ascertain
sustainability and National Governing
Body desire to be Involved in their
development. Four new sports to be
included within the rolling programme over
a four year period (2004-2007); cricket,
rugby union, athletics and tennis. Order of
inclusion of new sports to be based on the
readiness of the sport to be focussed
upon, within Milton Keynes, and the extent
to which the NGB and clubs wish to work
in partnership locally. Order of ‘phasing’
out of focus sports to be based on the
sustainability of programmes and the …
Page 24
1 Introduction
Objective Timescale Notes
2 Links to Cultural Strategy
3 Links to Leisure Facilities Strategy …capacity of local partners to take the lead
4 National Context on their delivery. New focus sport
5 Definition of Physical Education implementation timetable also to be linked
6 Definition of Sport
to capital improvement/location of facilities
7 Regional Sports Vision
e.g. Stantonbury Campus Athletics
8 Background to Milton Keynes
Stadium and Indoor Tennis facility.
9 Milton Keynes Community Strategy
Aims and Corporate Priorities
10 The Learning Vision 4. To create Pathways to Ongoing The role of Milton Keynes Council to pull
11 Strategy Development Excellence for talented together all strands to ensure pathways
12 Key Themes individuals are clearly defined and seamless; focus on
13 The Vision for the Sports Strategy
talent identification and development e.g.
14 Position Statement
linking mass participatory, community
15 Milton Keynes Council Leisure
Services Vision based projects, with school-based Gifted
16 The Sports Development Team and Talented programmes, with Active
Function Sports, Focus Sports, National Governing
17 Themes and Aims
Bodies and elite involvement with
18 Action Plans
professional sports clubs and
19 Activity Listings Within the Scope
of the Strategy representative squads.
5. To develop and promote the January Suggested way of supporting elite athletes
Free Access for National 2005 through free use of leisure facilities at off-
Sports people (FANS) scheme peak times. To be linked to Passport to
Leisure scheme. FANS would enhance
opportunity for Leisure Centres to use role
models to promote facilities.
Introduction 1
Objective Timescale Notes
Links to Cultural Strategy 2
4. To establish a city-wide 2005 To adopt the national standards framework Links to Leisure Facilities Strategy 3
‘Exercise on Prescription’ onwards across the whole of Milton Keynes, but National Context 4
scheme recognising the need for there to be a pilot Definition of Physical Education 5
Definition of Sport 6
programme initially. Suggested pilot area
Regional Sports Vision 7
to be Active Communities Bletchley and/or
Background to Milton Keynes 8
Woughton. Joint funded programme
Milton Keynes Community Strategy 9
between Leisure Services and Primary Aims and Corporate Priorities
Care Trust to be explored. Suggested pilot The Learning Vision 10
of 12 months, 2004-2005. Pilot and main Strategy Development 11
7. To use sport as a vehicle to April 2004 Use of sporting role models. Partnership
raise awareness of ‘Safety in with Primary Care Trust.
the Sun’
1 Introduction
18.5. Partnerships within Sport Action Plan
2 Links to Cultural Strategy
3 Links to Leisure Facilities Strategy
Theme: Partnerships within Sport
4 National Context
5 Definition of Physical Education Aim: Milton Keynes Council to establish effective, sustainable relationships with key
6 Definition of Sport partners to ensure the sporting, leisure and health needs of the community of Milton
7 Regional Sports Vision
Keynes are met
8 Background to Milton Keynes
9 Milton Keynes Community Strategy Objective Timescale Notes
Aims and Corporate Priorities
10 The Learning Vision 1. To establish a formal Ongoing Working towards the joint funding of a
11 Strategy Development Partnership with Primary Care Physical Activity Co-ordinator post.
12 Key Themes Trust Commencing September 2003. To deliver
13 The Vision for the Sports Strategy objectives associated with the physical
14 Position Statement activity Healthy School Standard and to
15 Milton Keynes Council Leisure
Services Vision
work in partnership with the Healthy
16 The Sports Development Team School Team, delivering a complete
Function package of health and well-being to
17 Themes and Aims schools
18 Action Plans Also, Exercise on Prescription Scheme,
19 Activity Listings Within the Scope
of the Strategy
development of a Tackling Obesity
Strategy and Smoking Cessation and
Prevention initiatives.
2. To prepare a joint Physical January The Action Plan preparation will form part
Activity Action Plan between 2004 of the work programme of the Physical
Milton Keynes Council Leisure Activity Co-ordinator. Action Plan to focus
Services and the Primary Care on specific health objectives, to attract
Trust further funding and the creation of
sustainable programmes. Example
objectives within the Action Plan may
include;
• Prevention of type II diabetes
• Accident reduction in the elderly
• Mouth protection within contact sports
• Reduction in teenage pregnancy
• Reduction in suicide occurrence
Focus of Action Plan to be on areas of
greatest need to reduce health inequalities
(Active Communities Bletchley and
Woughton).
Introduction 1
Objective Timescale Notes
Links to Cultural Strategy 2
6. To forge partnerships with April 2003 Examples of cross-cutting partnerships Links to Leisure Facilities Strategy 3
all appropriate agencies onwards may include Leisure Services with: National Context 4