FDI in Indian Multi-Brand Retail Segment Opportunities and

Challenges
Dr. G. Kalyani
M.Com, PhD
HOD, MBA,
Sree Chaitanya College of Engineering.
Karimnagar
kalyanigundlapudi@yahoo.com
+91 9490004582
G. Bhanu Chander
M.B.A
Assistant Professor,
Sree Chaitanya College of Engineering.
Karimnagar
bhanu.chandu@gmail.com
+91 9533550239
Abstract:
FDI stands for Foreign Direct Investments, a component of a countrys National financial
accounts. Foreign Direct Investment is investment of foreign assets into domestic structures,
equipments and organizations. It doesnt include foreign investment into stock market. FDI will
bring better technologies into the market, increases competition among the local retailers
compelling them to raise their standards to global level so that consumers can get better products
and more choice at lower price. In abstract these things are not required.
India being a signatory to world Trade Organisation, General Agreement on Trade in
Service which includes wholesale and retailing service had to open up the retail trade sector to
foreign investment. Given that 95% of sector constitutes unorganized retail segments. Rise in
purchasing power, growing consumerism and brand proliferation has led to retail modernization
in India. The growing Indian market attracted a number of foreign retailers and domestic
corporate to invest in this sector. The present paper focuses on the Indian Multi-Brand sector
along with the opportunities of expansion of FDI in retail in India and the major challenges that
it faces. (Plagiarism: source enclosed)

A good abstract should tell the whole story about your research. In short, its like a trailer of a
movie. The abstract should contain information about, need of the study / purpose, objective of
the study, data methods and sources, analytical tools, findings and conclusion. Below is a sample
abstract extracted from Emerald Journal. For your understanding below abstract was split into
sections. However, the good practice is to write whole content in one paragraph.

Abstract:
Purpose The research presented here aims to build a picture of the changes in retail taking
place in India. India is poised to become a retail power house. The paper looks at the changing
scene in the retail sector in view of many MNCs and large industries entering into this segment.
Design/methodology/approach Data were drawn from industry sources which included
national and international published sources from 1993-2006.
Findings The findings presented show that malls in 2006 are more developed in the North and
West part of India. Food, groceries and apparel purchase by customers contributed to 52 percent.
On average 75 percent of customers spend about 1-3 hours in the mall. Malls with multiplexes
such as cinema theatres, food courts, play places for children are becoming the centre for family
outings. Small retailers have improved their service to cater to Indian consumers. Credit limits
and home service are helping them to hold on to their customers. Retailing focus is changing
towards satisfying the different hierarchy of needs of customers.
Research limitations/implications All are from Indian perspectives which perhaps limits its
usefulness else where in the world.
Practical implication A very useful source of information and review of this scenario which
should help other retailers across the world, especially in developing economies, to face big
giants more aggressively and do better.
Originality/value This paper fulfils an identified information/resources need and offers
guidance to small retailers