SURVEY REPORT

SUBMITTED FOR THE AWARD OF

POST GRADUATE DIPLOMA IN MANAGEMENT
(APPROVED BY THE AICTE, MINISTRY OF HRD GOVERNMENT OF INDIA, NEW DELHI)

A STUDY ON CONSUMER AWARENESS ABOUT

BRYLCREEM AND ATTITUDE TOWARDS HAIR
STYLING IN VARANASI

UNDER THE GUIDENCE OF: -

SUBMITTED BY:-

DR. HEMANT YADAV

UTKARSH SINGHL

ASSISTANT PROFESSOR

PG/21/57

SCHOOL OF MANAGEMENT SCIENCEs, VARANASI

SURVEY REPORT
A STUDY ON CONSUMER AWARENESS ABOUT
BRYLCREEM AND ATTITUDE TOWARDS HAIR
STYLING IN VARANASI

UNDER THE GUIDENCE OF: BY:DR. HEMANT YADAV

ASSISTANT PROFESSOR
SMS VARANASI

SUBMITTED
UTKARSH SINGH
PG/21/57

DECLARATION

I UTKARSH SINGH declare that the project work entitled as

A STUDY ON CONSUMER AWARENESS ABOUT
BRYLCREEM AND ATTITUDE TOWARDS HAIR
STYLING IN VARANASI. is an authentic record of my own
work carried out at SCHOOL OF MANAGEMENT
SCIENCES VARANASI required for the project semester for
the award of degree of PGDM 2ND SEMESTER, under the
guidance of DR. HEMANT YADAV (ASSISTANT
PROFESSOR).

Date:
Place: Varanasi

(signature)

ACKNOWLEDGEMENT
I am thankful to many people whose timely help and guidance
has helped me conduct this research successfully.
I would also like to express my greetings as well as thankfulness
to my mentor DR. Hemant Yadav (assistant professor), faculty
of SMS, Varanasi or giving me an opportunity to pursue this
project.
I also wish to thank all those respondents who were patient
enough in giving answer to the questionnaire.
I also want to thank my heart full regards to my coordinator MR.
Rishi Raman Singh for providing me this opportunity.
Finally, I would like to extend my grateful thanks to all our
friends and faculty member of SMS, Varanasi whose assistance
has lot to me personally for the completion of this research.

PREFACE

This survey has been conducted to get an overview on A

STUDY ON CONSUMER AWARENESS ABOUT
BRYLCREEM AND ATTITUDE TOWARDS HAIR
STYLING IN VARANASI. The basic objective of this survey
is TO KNOW THE POPULARITY OF BRYLCREEM AND
ATTITUDE OF PEOPLE TOWARDS HAIR STYLING
AND THE MEN HAIR CARE PRODUCTS.. This survey is
carried out to translate the theoretical knowledge of the subject.
This survey is carried out in the partial fulfillment of the PGDM
2nd SEMESTER course of SCHOOL OF MANAGEMENT
SCIENCES VARANASI.

CONTENT
CHAPTER 1

PAGE NUMBER

INTRODUCTION
CHAPTER 2
OBJECTIVES OF THE REPORT
NEED OF RESEARCH
CHAPTER 3

22
24

RESEARCH METHODOLOGY
CHAPTER 4

26

DATA ANALYSIS AND INTERPRETATION

CHAPTER 5

28-39

FINDING
CHAPTER 6

41&42

CONCLUSION
CHAPTER 7

44

RECOMMENDATION
CHAPTER 8

46

LIMITATION
CHAPTER 9

48

Bibliography

50

CHAPTER 10
Annexure (Questionnaire)

52-54

Introduction
Brylcreem is a brand of hair styling products for men. The first
Brylcreem product was a pomade created in 1928 by County Chemicals
at the Chemico Works in Bradford Street, Birmingham, England. The
pomade is an emulsion of water and mineral oil established with
beeswax.

Ownership

The British pharmaceutical firm Beecham was the longtime owner of

Brylcreem. Sara Lee bought the personal care unit of SmithKline
Beecham in 1992. In 2012, the global rights to sell Brylcreem brand was
sold by Sara Lee Corporation to Unilever.
Various Brylcreem products are sold worldwide. Brylcreem is marketed
in the US by Combe Incorporated, in Europe by Unilever and in India by
HUL. Before Godrej acquired 51 per cent stake of Sara Lee in their joint
venture Godrej Sara Lee in 2010, the brand was distributed by Godrej in
India.
Jingle

Denis Compton, the Arsenal defender and England cricketer, advertised

Brylcreem in the 1950s.[citation needed]
It was first advertised on television with the jingle "Brylcreem A
Little Dab'll Do Ya! Brylcreem You'll look so debonaire. Brylcreem
The gals'll all pursue ya; theyll love to run their fingers through your
hair!."
The Brylcreem TV advertisement included a cartoon animation of a man
with initially tousled hair who happily has a little dab applied, and,
miraculously, the hair combs and smooths itself.
When the dry look became popular, partly inspired by the unoiled
moptops of the Beatles, the last line was changed from "They'll love to
run their fingers through your hair", to "They'll love the natural look it
gives your hair."
Subsequent television advertisements used the mottoes "Grooms without
gumming" and later, in the 1970s in the UK and Canada, "A little dab of
Brylcreem on your hair gives you the Brylcreem bounce".
Pomade (/pmed/; French pommade) is a greasy or waxy substance or
a water-based substance that is used to style hair. Pomade gives the
user's hair a shiny, slick appearance, and does not dry it out. It lasts
longer than most hair care products, taking up to several washes to
remove. The original pomade of the eighteenth and nineteenth centuries
consisted mainly of bear fat or lard. Lanolin, beeswax, and petroleum
jelly have been used extensively in the manufacture of modern pomades.
Stiffening properties of pomades make sculptured hairstyles such as the
pompadour or quiff possible; while long lasting moisturizing properties
make it popular with individuals with Afro-textured hair.

Origin of the name

The English word "pomade" is derived from French pommade meaning

"ointment", itself arising from the Latin pomum (fruit, apple) via the
Italian pomata or pomo ( meaning "apple"as the original ointment
recipe contained mashed apples).[1] Modern pomades may contain
fragrances, but they are usually not particularly fruity.
History

Swedish ad for toiletries, 1905/1906.

In the 19th century, bear fat was usually the main pomade ingredient.[2]
By the early 20th century, petroleum jelly,[3] beeswax, and lard were
more commonly used.[4] Early 20th century examples of pomades
include Murray's Superior Pomade (originating in the mid-1920s),[5]
Brylcreem (introduced in 1928), and Royal Crown Hair Dressing
(originating in 1936). Dixie Peach Hair Pomade was popular with
teenage boys in the U.S. from World War II through the 1960s.
Pomades were once much more popular than they are today, although
they have made a comeback in the 2010s with recent additions to the
marketplace, which feature far less lanolin or bees wax in their

formulation. Modern hairstyles involving the use of pomade include the

ducktail, pompadour, and quiff.
In 2001, a water-based pomade was produced by Layrite. Unlike the
petroleum and oil based pomade, water-based pomade washes out easily
and dries out quickly.

Usage

Unlike hair spray and hair gel, pomade does not dry, and can last much
longer. Pomade is used to style hair (including mustaches, side burns,
and beards), giving it a darker, slicker, shinier look, and is often
associated with the slick men's hairstyles of the early to mid-20th
century. Because of its greasy or waxy nature, pomade can last through
several washings, although it is easily removed using de-greasers such as
high-detergent shampoos, dishwashing liquids, or any shampoos
designed for oily hair. Applying common olive oil and rinsing with
warm water will also remove pomade. Because of the difficulty of
washing pomade out of the hair, many brands of pomade are now
primarily water based and feature fewer wax substances. These products
are more easily washable but often do not give the same versatility and
strength of hold offered by the traditional petroleum-base products.[6]
Some pomade products, such as mustache wax, are marketed for a
specific use, while products such as Ultra Sheen, are marketed for
specific consumers. Pomade is often used with Afro-textured hair to
keep it from drying out. All these products come in various textures and
consistencies, and essentially achieve the same effect as either hair wax
or pomade.

Difference between hair wax and pomade

Traditionally, the difference between hair wax and pomade was that
pomade gave the hair a slicker, shinier appearance, while wax did not.
Today the difference between pomade and hair wax is becoming
somewhat ambiguous especially since many heavier pomades contain
beeswax. Hair wax and pomade are often not marketed by those names,
being labelled instead as "paste," "putty," "glue," or "whip" among
others. Hair wax and pomade are closely related, however, with
pliability their main common property. This differentiates both wax and
pomade from gel and hairspray, both of which are not designed to be
restyled once the product is applied.

Analysis of ancient Egyptians mummies has shown that they styled their
hair using a fat-based gel. The researchers behind the analysis say that
the Egyptians used the product to ensure that their style stayed in place
in both life and death. Natalie McCreesh, an archaeological scientist
from the KNH Centre for Biomedical Egyptology at the University of
Manchester, England, and her colleagues studied hair samples taken
from 18 mummies. The oldest is approximately 3,500 years old, but
most were excavated from a cemetery in the Dakhleh Oasis in the

Western Desert and date from Greco-Roman times, around 2,300 years
ago.
The Irish bog body Clonycavan Man, which has been radiocarbon dated
to between 392 BC and 201 BC, was found to have been using a hair gel
made from pine tree resin imported from Spain or South-west France.
In 1929, the British company Chemico Works invented Brylcreem,
which became the market leader among hair styling products in both the
U.K. and the U.S. during the following decades.
In the 1960s, modern hair gel was invented in the United States, by what
would later be renamed the Dep Corporation. Marketed under the brand
name Dep, modern hair gel was given this name by its inventor, Luis
Montoya, in recognition of the substance that gave it its unique, nongreasy consistency: diethyl phthalate, commonly abbreviated as DEP.
[citation needed]
Types

Many brands of hair gel in North America and the UK come in

numbered variants. Higher numbered gels maintain a greater "hold" on
hair, while lower numbers do not make the hair as stiff and in some
products give the hair a wet look. A category typically referred to as
"ethnic" gels is designed and manufactured specifically for sculpting the
hair texture common to African Americans.
Some forms of hair gel are marketed to consumers who want to spike
their hair in the style that emerged from the hardcore punk subculture in
the 1980s. Some hair gels include temporary hair coloring, which
includes variants in unnatural colors associated with various subcultures,
such as the goths and ravers.[citation needed]

Cationic polymers

Cationic polymers are among the main functional components of hair

gel. The positive charges in the polymers causes them to stretch, making
the gel more viscous. Hair gels resist natural protein conformations and
allow hair to be styled and textured, because the stretched-out polymer
takes up more space than a coiled polymer and thus resists the flow of
solvent molecules around it. The positive charges also bind the gel to the
negatively charged amino acids on the surface of the keratin molecules
in the hair.[citation needed]
Other polymers

More complicated polymer formulas exist; i.e., a copolymer of

vinylpyrrolidone, methacrylamide, and N-vinylimidazole.[citation
needed]
Since 1928 Brylcreem has helped men look their best. It leaves hair soft,
healthy, manageable and shiny without the stickiness of gels and sprays
or the greasiness of pomade. Brylcreem is alcohol-free, so it wont dry
your hair. The look is timeless, yet right on the cutting edge. Its
brilliantly classic.

The Brylcreem look is iconic, timeless and edgy all at once. A small dab
of Brylcreem just shy of the size of one American dime is all it
takes to leave your hair soft, manageable and stylish. Here are a few
ideas to get you started.

Frizzy Hair
Brylcreem seals split ends, annihilates fly-aways, and adds healthylooking shine.
Curly Hair
Straighten out the kinks by combing Brylcreem through wet hair and
using as a blow-drying lotion.
Fine, Thinning Hair
A dab of Brylcreem can add body to fine hair. Apply before blow drying
for best results.
Dry Hair
A light touch of Brylcreem gives sexy, soft, touchable hair with a light
hold.
Mix it Up.
Gain extra hold with added shine by combining Brylcreem and styling
gel.
Dont have a look?
Try a sleek, wet look, like a gangster or Wall Street mogul. Just use a
quarter-sized dab of Brylcreem and comb through hair.

The look is timeless, yet right on the cutting edge. Even today,
celebrities, musicians and hipsters sport The Brylcreem look. After more
than eight decades, its the look guys go to when they want to look
Brilliantly Classic.

What's the story?

Keeping quiffs neatly in place since 1928, Brylcreem is an iconic

product of men's hair styling. Founded in Birmingham by County
Chemicals, it was created as hair cream that was originally only sold to
barbers. Men flocked to Brylcreem in droves to
recreate that clean, smart hairstyle that was the fashion at the time. And
that not-a-hair-out-of-place look remained the fashion for another couple
of decades - rather handy for Brylcreem. In fact, a brief history of
Brylcreem is like a brief history of men's haircuts. During World War II,
members of the RAF were known as Brylcreem Boys thanks to their
tidily done dos. The 1950s saw an even further increase with Brylcreem
becoming the most dominant product in men's hairstyling. Brylcreem
must have been thanking their lucky stars that the super-styled Teddy
Boy look was so popular. Slick hairstyles, as sported in Mad Men, lasted
until the early 60s when Brylcreem's luck began to run out.
Uh oh. What happened?
Well it's down in part to The Beatles and other such popular music
groups of the time who wore their hair much longer and much lessperfectly styled. With this, the demand for styling creams fell and so did

Brylcreem's profits. Despite efforts to convince the masses that

Brylcreem could still be used on these styles, sales declined and
continued to do so into the 70s. Big hair equalled big problems for
Brylcreem. The 80s and 90s saw a slight renaissance when the brand
tried to reinvent itself for the youth market. In 1997, David Beckham
became the face of Brylcreem and showed that it wasn't just for those
neat hairstyles of a different era.
And now?
The original Brylcreem cream, 3.29,brylcreem.com
The original cream is still available in the same packaging it's been in
since the 60s (3.29, brylcreem.com) plus a few other waxes and gels
too. People may still think of it as a product of a certain time but it has
truly embraced the 21st century with social media campaigns and sharp
adverts to appeal to the 16-30 market. A good example of this would be
their 2007 Effortless campaign where the public were invited to send in
clips of effortless little tricks around the house, and the accompanying
musician recruited from MySpace.The result is well worth a watch.
All thatneeds to be added is flair. Brylcreem was giving a generation of
men thefreedom to style their hair with confidence.The glossy look that
defined Brylcreems original appeal is still massivelypopular, but the
Brylcreem of today gives men hundreds of choices when itcomes to
styling quality and power.The brand offers gels, waxes, and creams.
3. Principal CompetitionsThe arena which Brylcreem battle among the
competitiors is iwith itsunmessable style, the Brylcreem Boys Icon, its
smells, the use of fresh hairtechnology, plus comes with unique Memory
Styling Molecules, rich withAqua-Oxy naurishment, longlasting and
non-greasy.

SWOT Analysis

Strenghs Unmessable Style (wet look, styling holds) People known

their product 80 years on market equitable price Had an international
and national icon ( David Beckham, Kevin Pieterson, Khairul Fahmi)

Weakness Only comes with two based product Their packaging look
same with others competitors. The differentiate only at their labeling.
The Bounz Gel packaging hard to open. Nice look with hard touch.

Opportunities Had an advantage to dominate the market By

rebranding their packaging, it could enhance their market share
percentage. Could increase more consumer to used their product. Had
a brand icon which could persuade consumer to used Brylcreem. Had a
great technologies on hair stylish.

Threat Had a competition with so many brands The young user like to
buy something more stylish such as the packaging itself look trendy and

easy to used. The packaging look same with others brands, make
consumer confused.

Ownership

The British pharmaceutical firm Beecham was the longtime owner of

Brylcreem. Sara Lee bought the personal care unit ofSmithKline
Beecham in 1992. In 2012, the global rights to sell Brylcreem brand was
sold by Sara Lee Corporation to Unilever.
Various Brylcreem products are sold worldwide. Brylcreem is marketed
in the US by Combe Incorporated, in Europe by Unilever and in India
by HUL. Before Godrej acquired 51 per cent stake of Sara Lee in their
joint venture Godrej Sara Lee in 2010, the brand was distributed by
Godrej in India.
Jingle
Denis Compton, the Arsenal defender and England cricketer, advertised
Brylcreem in the 1950s
The Brylcreem TV advertisement included a cartoon animation of a man
with initially tousled hair who happily has a little dab applied, and,
miraculously, the hair combs and smooths itself.
When the dry look became popular, partly inspired by the unoiled
moptops of the Beatles, the last line was changed from "They'll love to

run their fingers through your hair", to "They'll love the natural look it
gives your hair."
Subsequent television advertisements used the mottoes "Grooms without
gumming" and later, in the 1970s in the UK and Canada, "A little dab of
Brylcreem on your hair gives you the Brylcreem bounce".

NEED OF RESEARCH
There are variety of Brands of HAIR STYLING
CREAMS AND WAX available in Varanasi city but
majority of people go with some preferred brands. As
per HAIR TREND market BRYLCREME is a popular
product.
For analyzing the consumers attitude towards hair
styling , I prepared a plan of work (filed survey report)
to provide a base as well as reality of consumer for hair
styling products .

RESEARCH METHODOLOGY
Type of research:Descriptive Research:- The type of research will used in this
present survey. It describes the state of affairs as it exists at
present. It also describes data and characteristics about the
population or phenomenon being studied
Data Types: The data type used in this survey is Primary Data
which has been collected by the researcher directly by himself
from his own observation and experiences through
questionnaire.
Sampling unit: My sampling unit will be individual

Sample Size: 100 Respondents

Sampling Method: Through the structured questionnaire
Sampling Technique: The sampling techniques used for the
present survey is the non probability convenience sampling
where some elements of population has no chance of getting
selected where the probability of selection cant be accurately
determined and it involves the sample being drawn from the part
of population which is to be studied.

OBJECTIVE

TO KNOW THE POPULARITY OF BRYLCREEM AND

ATTITUDE OF PEOPLE TOWARDS HAIR STYLING
AND THE MEN HAIR CARE PRODUCTS.

SURVEY ANALYSIS

Have you used hair care products?

No; 14%

Yes; 86%

INTERPRETATION
86% OF THE SAMPLE POPULATION
HAVE
USED
HAIR
CARE
PRODUCTS.
Please list the products you are currently using in your hair (i.e. gel, wax etc)

other product; 30%

Gel; 42%

wax; 16%
Brylcreme; 12%

INTERPRETATION
42% OF THE SAMPLE POPULATION
USES GEL HOWEVER BRYLCREME
IS USED BY ONLY 12% OF THEM.

On average how long do you spend styling your hair?

45
40
35
30
25
20
15
10
5
0

10-15 min

15-30 min

30 min and more

INTERPRETATION

 MAJORITY OF THE POPULATION

OR ALMOST 40% USUALLY SPENDS
10-15 MINS ON HAIR STYLING.

How did you hear about Brylcreem?

Other; 15%

Friends; 10%
Hairdresser; 7%

Internet Magazine; 22%

TV Campaign; 46%

INTERPRETATION
MOST OF THE SAMPLE
POPULATION HEARD ABOUT
BRLCREEM THROUGH TELIVISION
CAMPAIGN.

What words do you associate with Brylcreem?

worst; 29%

Good ; 18%

fine ; 31%
bad ; 22%

INTERPRETATION
MOST OF THE RESPONDENTS THINK
THAT BRYLCREEM IS AVERAGE.

Where do you get your hairstyling idea/s from?

Other; 4%

Hairdresser; 13%

Friend; 21%
Magazines/Newspapers; 19%

TV Shows; 43%

INTERPRETATION
MOST OF THE RESPONDENTS GET
THEIR HAIRSTYLING IDEAS FROM
TV SHOWS AND REST FROM
MAGAZINES AND NEWSPAPERS.

Have you tried any adventurous hair styles in the last month?

Yes; 24%

No; 76%

INTERPRETATION
MOST OF THE RESPONDENTS
DIDNT TRY ANY ADVENTEROUS
HAIR STYLE.

How frequently do you change your hairstyle?

Other; 21%

Daily; 7%
Weekly; 22%

Yearly; 13%

Monthly; 37%

INTERPRETATION
MOST OF THE RESPONDENTS
CHANGE THEIR HAIRSTYLE
MONTHLYORWEEKLY.

Brylcreem is a fashionable product

50
45
40
35
30
25
20
15
10
5
0

INTERPRETATION
MOST OF THE RESPONDENTS
AGREED THAT BRYLCREEM IS A
FASHIONABLE PRODUCT.

Brylcreem is a innovative product

76

13

INTERPRETATION
RESPONDENTS GAVE MIXED
RESPONSE.

Brylcreem is priced reasonably

DISAGREE; 9%

NEITHER AGREE NOR DISAGREE; 44%

STRONGLY AGREE; 21%

AGREE; 26%

INTERPRETATION
Respondents think that the price of the
product is neither good nor bad.

Brylcreem is used amongst young men (16-30)

DISAGREE; 5%
STRONGLY AGREE; 21%
NEITHER AGREE NOR DISAGREE; 26%

AGREE; 47%

INTERPRETATION
Majority of the respondents are in the
favour of the statement.

FINDINGS
86% of the sample populations have used hair care
products.
42% of the sample population chosen uses gel
however brylcreme is used by only 12% of them.
Majority of the population or almost 40% usually
spends 10-15 mins on hair styling.

LIMITATIONS
One is very right in his opinion that nature plays a vital role in
healing almost all diseases. Hair is among the biggest assets in
regards of beauty that a human posses. All of us are concerned
about the look of our hair. For the purpose of maintaining the
beauty of hair we need hair care products. There are many hair
care products available in the market these days but still not
many of you are aware of the fact that it may contain the
ingredients which are dangerous for your hair. There are two
kinds of hair care products available. One is natural products
which contain herbs, plants, different oils etc and the other one
is synthetic hair care products which contain different chemicals
which are extremely harmful for your hair in long run.
The synthetic hair care products are been used by huge number
of people neglecting the fact that they contains ingredients
which are dangerous to the growth and beauty of your hair.
These products are easily reachable by a common person as they
are for sale at different departmental stores and that is the reason
why people use them generally. Take the example of shampoo,
the chemicals present in it can be helpful to give a short term
growth and shine to your hair but in long run it will definitely
damage your hair. It might also cause different side effects to
your body which cannot be vanished out easily. Baldness and
premature hair graying and hair loss are just few examples of
consequences you can face by using shampoo which are made of
synthetic chemicals.

Steroids are also the form of synthetic hair care products used by
few people. In general terms, steroids are extremely harmful to
your health then how it is possible that it wont hurt your hair.
It is a fact that synthetic or chemical hair care products are not
suitable to your hair follicles at all. If you really care for your
hair then synthetic hair care products are not suitable and its
associative disadvantages totally relates with the health of your
hair. Avoid synthetic hair care products and replace them with
the natural ones which are available in the market these days.

RECOMMENDATION
To use the gel is the same as most others, there is no trick to it
and it all says how to do it on the side of the container. It
suggests to apply to towel dried hair, and massage into scalp
with the hands. Easy enough, it works well. In my youth I would
apply to soaking wet hair and as a result I would come out with
wet hair and all the gel out by mid-morning. Over time I have
perfected the application, and it is easy to do when you are half
asleep.
Price wise Brylcream will set you back a bit more than other
hair gels. At around 1 to 2 you can find cheaper around. I paid
1.59 for my 150mlg tube. Personally I am happy paying that
little extra, it is worth it. For that little extra you get a bit more
quality and I find it longer lasting than cheaper alternatives.
Though you are paying mostly for the brand, the product behind
the name is quality.
The gel comes in three different forms. The wet look is good for
some people, especially short hair. The main problem I had with
it was it did not last very long and was not too practical, but it
did look good for a night out. Normal hold is good for people
with easily manageable hair, again I had the problem with my
hair that is was not strong enough to last, extra hold is more my
stuff. It lasts the whole time; it is strong enough to hold down
even my locks and works well. It comes down to what sort of
hair you have, and how you want to style it. Wet look can give
you some nice looks, as well as actually looking wet, but the
strong hold is better for some more extreme styles.

The gel also claims to improve your hair and scalp. I am

personally a bit doubtful over this, it is a pretty strong claim for
a simple hair gel, and I have never noticed any major
differences. Still on the up side, the gel does not harm my hair in
any way, and the new Brylcream Shampoo looks a nice addition
to the range.
Overall Brylcream does the job I want, with or without the
publicity of David Beckham. I find the strong hold gel keeps my
hair in place all day long, while the wet look style looks good. I
like to keep my hair short, but it does tend to be a bit wild in the
mornings, and with Brylcream I am able to sort it out with no
problems.

CONCLUSION

I conclude from the survey that the brylcreem is the popular

product in the men hir care product design.
Most of the respondents was interested in the knowing about the
product and showed interest in buying the product.

BIBLIOGRAPHY

https://en.wikipedia.org/wiki/Brylcreem
https://en.wikipedia.org/wiki/Pomade
http://brylcreemusa.com/
http://www.theguardian.com/fashion/fashionblog/2012/apr/02/brief-history-of-brylcreem

ANNEXURE

QUESTIONNAIRE
Respected Sir/Maam, I am Utkarsh singh, student of PGDM
studying in School of Management Sciences. As a part of my
curriculum, I am doing survey project under the supervision of
Dr. Hemant Yadav on the topic Customer satisfaction regarding
BRYLCREAM and average time spent on HAIRDRESSING in
Varanasi. So kindly take some precious time out of your
schedule to fill this questionnaire. I would be thankful for your
cooperation.
PERSONAL DETAILS
Name:
Contact No:
E-mail Id:
Age:
Profession
Business

Service

Any other

(We would like to ask you some questions relating to hair care
products)
Q1. Do you or have you used hair care products?

Yes

No

Q2. Please list the products you are currently using in your hair
(i.e. gel, wax etc)
Gel

Brylcreme

wax

other product

Q3. On average how long do you spend styling your hair?

10-15 min
15-30 min
30 min and more
Q4. Where did you hear about Brylcreem?
Friends
Hairdresser
Internet
Magazine
Campaign
Other

TV

Q5. What words do you associate with Brylcreem?

Good

fine

bad

worst

Q6. What would encourage you to purchase Brylcreem

products?
(You can tick more than one box)
In-store Advertising
Free Samples
Cash back offer
Competitions

Celebrity endorsements
Appealing advertising campaigns

Sponsorships of charities/events
Other
Q7. Where do you get your hairstyling idea/s from?
Hairdresser
Friends

Magazines/Newspapers
Other

TV

Shows

Q13. Have you tried any adventurous hair styles in the last
month?
Yes

No

Q14. How frequently do you change your hairstyle?

Daily

Weekly

Monthly

Yearly

Other

Q15. Please indicate your response to the following statements

STRONGLY AGREE
Brylcreem is a fashionable product
Brylcreem is a innovative product
Brylcreem is priced reasonably
Brylcreem is used amongst young

AGREE

DISAGREE

STRONGLY DISAGREE