Beruflich Dokumente
Kultur Dokumente
Monterrey
Campus Ciudad de Mxico
Social Entrepreneurship
Bloom Box
A01210916
A01210940
A01332399
November, 2015
Index
Executive Summary............................................................................................ 3
Introduction......................................................................................................... 3
Antecedents..................................................................................................... 3
Objectives of the Project..................................................................................... 5
Project Description.............................................................................................. 5
Methodology....................................................................................................... 6
Results................................................................................................................ 7
Continuity of the Project...................................................................................... 7
Conclusions......................................................................................................... 7
References.......................................................................................................... 7
Executive Summary
Introduction
Bloom Box is a project that focuses on natural and organic products with the main purpose
of offering customers a healthy and high quality alternative of snacks. Our final objective is
to incentivize the customers that want to change their eating habits to do it in a delicious
way, we also want to focus on the customers that are already in the healthy journey in
order to offer them a high variety of products with great quality and flavors.
One of our goals is to have social impact with our project, how will we achieve this? We
will help a family of the community Santa Cruz Acalpixca by offering tutorials on how to
create their own dehydrated fruits and vegetables and also marketing positioning and
product image, in order for them to be able to sell them by their own and for them to
become our suppliers, in this way they will get profits and be sustainable. By doing this will
also beneficiate our company because we will be able to buy the products directly with the
producers which means the costs will be lower.
Antecedents
For Bloom Box is very important to understand some of the different situations that are
related with healthy habits in alimentation.
Over 58 million Mexicans live below the poverty line, and the government has defined 11.7
million as living in extreme poverty and deprivation (The Hunger Project, 2014). Mexico
has 63 different social programs. The most representative are for example AGROIN,
FOMENTO A LA AGRICULTURA, AGROINCENTIVOS which are from SAGARPA;
SEGURO POPULAR by the health department; PRONAFIM, PROGRAMA NACIONAL
DE FOMENTO AL MICROEMPRESARIO that are held by the economy department;
is betting much to the Mexican market as it acquires new trends in e-commerce. (MTA,
2015)
Mexico holds a sedentary lifestyle, mainly because there is no habit of exercising and
staying active in our culture. This feature is much more present in urban areas of the
country, such as the City of Mexico, where no use at all times of the car or public transport
and an accelerated pace of life is promoted, no time to devote to exercise care or food.
Project Description
Bloom box is perhaps only a service that will provide goods in a web platform, but Bloom
box is not only about that and we know it. The main propose for this project is to deliver
knowledge and to promote healthier lifestyle. Everything through this key notion: When
you help communities to bloom you, get so much more in return. In bloom box well be
trying to achieve a closer relationship between the producers and the people who are
interested in buying organic and healthier snacks and also are willing to pay the fair
amount of money for them, and in an E-commerce mainframe. We intend to do this by
helping the communities with knowledge regarding the production of specific goods, such
as dehydrated snacks and helping them with tutorships in marketing skills. And latter offer
them the possibility to become producers for Bloom box so they can have a steady and
well payed income for their families. Further on Bloom Box will supply the branding, selling
and distribution (possibly by third party distribution) of this dehydrated products creating a
close relationship between all parts involved.
With a closer relationship, we can ultimately achieve the customer loyalty and better
economic opportunities for the producers. Since agronomy has always been a little
undeveloped. For people that live from that kind of trade it has been always difficult to sell
their products and obtain a fair remuneration for the work they put in the soil.
Many traditional trades, particularly the traditional candy trade, had recently been less and
less successful. Perhaps the grand snack producers, such as Sabritas, Barcel, Marinela,
etc. are completely taking the market, since it is easier and cheaper to acquire such
products.
Thats why bloom box has determined that there is a clear opportunity for us to justify our
enterprise, providing the know-how to the producers that we identify to be in trouble selling
their products. Bloom boxs ultimate goal to achieve is to provide quality and health in their
products that well be offering to the consumer while we help communities to learn how to
become sustainable micro enterprises, and also our own well remunerated producers via
the fair trade standards.
Methodology
We found the problem to be solved through observation and also using different methods,
such as the tree of problems and solutions, we also took our personal experience from the
social entrepreneurship class.
First of all we designed a strategy based on the knowledge of the specialties that we had
as a team. We build a business model canvas and an executive document that contained
a plan for the first phase of this deployment. Also since our project consists in a web based
service we worked on the construction of a web page service that included a way to
connect our clients and the producers via e-commerce.
In order to establish a good development in this project we organized our schedules so we
could have meetings and communication via a group in whats app and skype
conferences.
For funding this project we contacted some of the possible angel investors that we had but
none of them seemed interested enough, so we proceeded to a different kind of funding.
With
the
government
we
tried
to
enter
their
program
fondeso
http://www.fondeso.df.gob.mx
But as we assessed the previous documents needed and the time in which our project
could be considered, it was a very long and complicated process and we didnt had that
much time to wait for a response.
Other alternative was the little brother of kickstarter, fondeadora and we analyzed the
basic necessities of our project. And perhaps one of the most important was the
acquisition of an industrial grade dehydration but since the time werent right we decided to
go for a homemade dehydration machine and decided that we will be using recycled
materials to make a DIY solar and ecologic dehydration machine.
The first encounter with the individuals in the community of Santa Marta Acalpixca in
Xochimilco area were to establish a basic analysis of the workplace and also the possible
families that we could be working. Regarding the facilities that the family that we visited
had, they were very well equipped for the crystallization processes because they have
been doing this for generations. They worked in a home based factory that could be
improved to become much more productive. Discussing the idea of learning new ways of
making healthy candies provoked a great interest in the family and the people that worked
there, most of them were relatives. So with this first contact the owners of the traditional
candy shop La hija de la morena agreed that some of the new ideas that we proposed
were acceptable to their current situation.
Once we could asses the current situation of the families that produced crystallized goods
we design the workshops in dehydrated goods and in marketing and business skills. For
this we created interactive courses with a very visual layout in the classic scheme of a
presentation.
Results
Continuity of the Project
In the event that the successful association between bloom box, the producers and the
customers will be meaning that in order to maintain the successfully value chain we will
have to design more training for the producers in order to accomplish their independency
and for them to expand their business horizons.
Other possible objective could be to search for more investors and try to get the
fondeadora going so the producers could have the industrial grade machinery in order to
get the production process refined.
Also we will have to be maintaining the web page and contracting a web hosting service,
getting all the services available, from distribution to branding and also packaging of the
product.
If our main and first producers succeeded and they would become independent, then we
will be trying to get them to be selling their products in the vending machines located in
Mexico City campus as a firs vending point.
Finally bloom box intend to become an e commerce platform that distributes healthy and
organic goods. The last step for this is to replicate the experience acquired during the work
in Santa Marta Acalpixca in other communities with the intention of generate new product
lines in the snack category, and the personal health department.
Conclusions
References