1.

Product Use: Can you help me understand how this app can be used in case
of an emergency? I dont exactly follow how this is a substitute for the
technology which already exists?
a. Use case is not clear? How will it be used for planning in case of
sporting events?
b. What has been in use for emergency mapping and how is Situmap
different from products already in use?
c. Google map and other competitors can do that very easily, what is
unique about this product? scribble map esri etc?
d. Use case with TEEX? how are they using it right now how? training vs
real life scenarios (how will that happen?
2. Background Information: Background of Board Members and how did
everyone buy in to Situmap idea?
3. Scaling up plans? : What would be the future plan for promotions? 2.5 hours
of cold call still? Other Marketing strategies. ?
a. What major changes or development for the coming short horizon.?
b. marketing strategies??. Is cold calling the only option? Social websites
or other internet advertizing? Trade shows conferences?
c.
4. Product Accuracy? First Responders need accurate data is situ map equipped
to handle those? Active feed or live? Future Product developments?
a. How frequently are the maps updated? How accurate is this software?
b. Is this software user friendly? Is there any tech support? What if it
breaks down in case of an emergency?
5. Pricing Validation: Reason for pricing? Reasons for the difference in pricing
between touch wall with device and tablet/desktop?
a. Justify pricing, does small organization have the means to finance
these products? there is a sales commission of 15% therefore ebq is
likely to endorse this pricing, what are the results of your market
survey?
b. Be more familiar with the partnership with the company providing tabs
and screen?
6. Market Research Details: What was the response in different industries? How
were the beta users selected under what circumstances and why?
a. What sort of survey or market research have you done? What sample
sizes? and how is it important in the particular industry? Oil and gas
how do u defend that given the complex nature of the industry??
7. More clarity on current distribution channels? Can it be sold online or other
distribution channels such as ebay, amazon etc? Tie up with companies ?
8. All the functionalities of this application? Multi touch etc etc
9. Long term strategy? Plan to get acquired, why do you not believe in the
potential of the company? what is your exit strategy in terms of money,
equity stakes? future funding ? Cost structure , revenue structure?
10.How did you value the company? which model? what considerations and
assumptions were taken?

11.Technology questions? Such as capacity of servers, product developments ?

SAM bandwith?
12.Porters five forces questions? supplier power - High ; micosoft maps? Buyer
power - High ; competitors such as esri scribble ? Competitive rivalry - High ;
Threat of subsitution - low ; offers bundles for convenienc. Threat of new
entry - HIGH
13.What are the major value additions you bought to this company? what were
your learnings , challenges , reservations? for this product
14.Market sizing? Reasoning?
15.More reasoning for each of our recommendations?