Entrepreneurship Development Micro Entrepreneur Nurturing, Training and Opportunity providing programme ( MENTOR)

Energy and ideas of skilled youth with an entrepreneurial spirit would be harnessed by enabling them with an opportunity to become a micro or tiny
entrepreneur which would help one move ahead in life. These entrepreneurs identified and skilled by us would be our goodwill ambassadors in perpetuity
through refresher programmes. Architecture of possible entrepreneur ship would be as follows
MENTOR
Urban Livelihoods
Entreprenuership in Metros

Entreprenuership in Nonmetros

e.g. Masonry &

Painting Works,
Electrical & Plumbing
works at Household
level, Gadget
Repairing

e.g. Courier Agency

Support, Franchisee
Store Management,
Grading & Repackaging of
Commonodities,
Domestic Helps,
Beauty Care Industry
(Beauticians)

Rural Livelihoods
Off -farm Entreprenuership

e.g. Mobile
Reparing, Provision
Stores, Rural Health
Workers,

On-farm Entreprenuership
e.g. Animal Heath
Care Services,
Artificial
Insemmination
Services, Agriculture
Tool Repairing, MiniDal Mills, Agriculture
Input Shops

Fig 3: AP Govt RF reach (plan) in the space of Entrepreneurship Development

MENTOR would endeavour to build the capacities & connect these first time entrepreneurs to the global markets using the B2B arrangement to keep the costs &
competition at bay. However exhibitions & e-commerce platforms shall be leveraged to build & establish connect with the end-user customers as a way to always
remain sensitive to the growing & evolving customers needs.

Innovation & Social Businesses

Social Businesses are the hybrid value chains we wish to create to meet the forward linkage needs of agri commodities in rural areas and household goods in
urban areas. These are group based enterprises driven by innovation and technology as a way to overcome the barriers of lack of economic opportunities & lack of
fair employment, by providing income generation opportunities that meet the basic needs of people who live in poverty in the identified area. This enterprise
created, owned & managed by community for community would espouse the values of social business at the enterprise level, which would help in ensuring longterm sustainance of the intervention and making the HHs move up from poverty. The Social business way offers sustainability and a greater sphere of influence &
replication potential.

Reliance Foundation
Core Strengths
-In-depth working knowledge of a trait
- Existing successful models (pilot tested)
-Social Networks

Low Income HHs in Urban & Rural spaces

Gains
-Improves & Assured Income Sources

AP Govt
Core Strengths
-Operates on a wide Spectrum including health, Education, Arts & Culture, Rural & Ur
-Could operate on Scale
-Investment Capacity
Gains
-Creating a name in the space of Entrepreneurship Development
-Causing accelerated social impact

Gains
-Increased Spread
-Project Management Support from RF

Hybrid Value Chains