A PROJECT REPORT ON

A COMPARATIVE STUDY ON HUL VS P&G BUSINESS AND

MARKETING STRATEGIES

SUBMITTED BY
SHETTY KISHAN MANJUNATH
ROLL NO. 5054
Marketing
BATCH 2014-2016
TO
UNIVERSITY OF MUMBAI
FOR THE DEGREE OF
THE MASTERS OF MANAGEMENT STUDIES
UNDER THE GUIDANCE OF
Prof. Atul Mandale
Sir M Visvesvaraya Institute of Management Studies & Research
WADALA (WEST), MUMBAI 400 031

CERTIFICATE
This is to certify that the study presented by SHETTY KISHAN MANJUNATH to the
University of Mumbai in part completion of two year full time degree of MMS specializing in
Marketing under the title of Project Report on A COMPARATIVE STUDY ON HUL VS
P&G BUSINESS AND MARKETING STRATEGIES has been done under my guidance.
To the best of my knowledge, this project is in the nature of original work that has not so
far been submitted for any degree in this institute or any other university.

Signature of the Candidate

(SHETTY KISHAN MANJUNATH)

Forwarded through the research guide

Signature of the Guide

(Prof. Atul Mandale)

DECLARATION
I, SHETTY KISHAN MANJUNATH, studying in the Second Year of Masters of
Management Studies course in the academic year 2014-16 at Sir M. Visvesvaraya
Institute of Management Studies & Research, Wadala (East), hereby declare that I have
completed the project titled, A COMPARATIVE STUDY ON HUL VS P&G
BUSINESS AND MARKETING STRATEGIES as part of the course requirements of
Masters of Management Studies of University of Mumbai.
I further declare that the information presented in this project is true and original to the best
of my knowledge.

Date:
Place: Mumbai
(KISHAN SHETTY)

ACKNOWLEDGEMENT
First and foremost, I would like to express my sincere gratitude and thanks towards the
UNIVERSITY OF MUMBAI for introducing a course like MMS and giving all the
students a base and a platform to keep abreast with the changing business scenario.
I would like to express my gratitude and sincere thanks to my Project Guide Prof. Atul
Mandale, Faculty Marketing, SVIMS, for instilling confidence in me to carry out this
study and extending valuable guidance and encouragement from time to time, even when I
was in College, without which it would not have been possible to undertake and complete
this project.
I also wish to extend my appreciation and sincere thanks to Prof. Kiran Yadav, Prof.
Prema Yadav, and the entire staff of SVIMS College.
Last but not the least my family, friends and colleagues for their valuable comments and
suggestions for making this a cherishable experience for me.

(KISHAN SHETTY)

TABLE OF CONTENTS

RESEARCH METHODOLOGY

RESEARCH OBJECTIVE
This project was undertaken with a number of objectives listed below:

To know the various products of P&G and HUL available in India.

Research the marketing trends of HUL and P&G and compare them.
To analyse the effectiveness of distribution channels of both the companies.
To know about the performances of HUL and P&G
Strengths, Weaknesses, Opportunities & Threats etc. for the two companies.

SCOPE OF THE STUDY

The scope of the study is limited solely to the areas visited by the researcher for the purpose of
research; this may hence not be a total reflection of the penetration of HUL and P&G products all
over

TYPE OF RESEARCH: Exploratory Research

DATA SOURCES: The data is based on secondary data and the data is collected from various
websites, journals, & research paper.

EXECUTIVE SUMMARY
This project is about strategies and various practices by MNCs.
The comparative study has been carried out between Unilever
and P&G. This shows the need of transformation not in terms of
products and innovations but also in terms of organisational
structure. Brand innovation is very important for any FMCG
company. More the product line, better the chances for

sustainable growth in market. This also allows going in various

markets with their needs. More market present over the world is
very necessary to use scale of economy. But the growth in market
should be balanced one. P&G admits that they have focused more
on home market (US) than foreign market which hampering their
growth now. While Unilever which is equally good in home market
(Europe) and foreign market, they may catch P&G in next 5 year
as per Unilevers CEO. Brands merger and acquisition have major
effect on growth pattern. Unilevers acquisition and disposal
pattern is very aggressive. P&G has got a lot from Gillette merger.
While doing business ethics are very important for sustainable
growth. Both companies were caught doing unethical practices.