Fakulti Agro dan Sumber

Asli
Subject : Business plan Gadis Melayu
Enterprise
BY : Gadis Melayu Enterprise
Date of submission : 17 March 2011
1

Table of content

Page
Executive Summary

Introduction

4-5

Purpose

Company Background

Owner/Partner Background

8-9

Location of the Business

10-11

Organization plan

12-15

Marketing Plan

16-23

Operations Plan

24-27

Financial Plan

28

Conclusion

29

References

30

Appendices

31-34

1.0 Executive summary

The purpose of Gadis Melayu Enterprise prepares this executive summary is to state out
the type of product which offer to customers, management of cost and expect net profit of the
project.
Gadis Melayu Enterprise is organized by thirteen members and each of them with
different positions like General Manager, Assistant, Project Manager, Marketing, Operating, and
Financial. After spending a weeks to discuss this proposal, Gadis Melayu Enterprise had made up
the mind to sell 'kuih-muih' and ice-cream float during the business activities week. The purpose
is that kuih-muih' and ice-cream float fulfill the needs of the customers and this business is easier
to be conducted if compared with other type of business.
Gadis Melayu Enterprise plans to sell the products in Dataran UMK because there are
crowded most of the time and many activities often been carried out during the business
activities. In addition, there are a lot of student will pass there.
The whole project cost is about RM 500. This includes the total cost of ice-cream which
is RM 200, kuih-muih' cost RM 100 and promotion cost RM 10. Besides that, Financial has
expected that RM 350 will be the net profit that gains from the sales.
On the other hand, Gadis Melayu Enterprise will offer a better quality of products and
services for the customer to fulfill their needs from time to time. Hence, all of the member of the
Gadis Melayu Enterprise will pull up the stock to achieve the vision, mission, and objective.

2.0 INTRODUCTION
Gadis Melayu Enterprise had operated the business during the Entrepreneurial Week from
21th October 2010 until 27th October 2010. The Business Activity was organized by Faculty
Entrepreneurship and Business for one week. This business activity must be done by all of the
students those who persuade in Entrepreneurship course. Gadis Melayu Enterprise consists of six
members all together which have their own job design.
The CEO of Gadis Melayu Enterprise is Siti Aisyah bt Zahari. While the assistant is
Hanisah bt. Md Yusof, the project Manager are Nor Akila Akma bt Izanim and Afiza Izzati bt
Mat Aris, the Financial are Nor Farhana bt Zakaria and Norhidayah bt Zakaria, Marketing are
Norhidayah bt Abdul Latif , Ain Azureenan bt Mad Zain, Wan Nadhirah brt Wan Ghazali and
Ayuni bt Mohd Azmi. Last but not least our operating are Fatin Fatinah bt Md Sakri, Noranis bt
Ismail and Iffa Syamimi bt Rosli.
There are several 'kuih-muih' was choosen by our company to sale during
entrepreneurial week. There are curry puff, chicken samosa, hotdog bread, roti goreng sardine,
cek mek and ice cream float. The name of our company is 'Gadis Melayu Enterprise' (GME),
and our motto is 'gadis melayu takkan layu'. It's mean we will try our best to make sure GME
become successful company. Our vision is to introduce

variety type of 'kuih-muih' especially

into young generation like UMK students and generally to all public generation. Besides that,
our mission are selling and promote variety type of 'kuih-muih' in entrepreneur week, and have a

high quality of attitude, fairness, understanding and generosity between management, staff,
customers.

These are some information about our business:

Name of company
: Gadis Melayu Enterprise
Nature of business
: Food and Drinks
Industry Profile
: Foods and Drinks
Location of the business
: Dataran Kolej Kediaman UMK
Date of business commencement : 21th 27th October 2010
Factors in selecting the proposed business:

i.
ii.

To improve students English level

eg. The meaning and pronounciation of language
Supply food to student UMK
eg. Students can eat various of 'kuih-muih' and ice-cream float

Future prospects of the business : The business estimated will gain profit and
experiences

3.0 Purpose of Business Plan

6

Every business plan is prepared with a particular purpose in mind and this purpose must
be state in a clear, concise, and coherent manner.
Those people, who desire to start their business, actually are concentrating to gain the
profit from the business in order to make sure their businesses are being success. We also try our
best to get more profit from our business.
Besides that, we want to get the great experience from our business, and know how to
face any challenges in the future if we want to start our own business. The experience gained was
able to help us in the future. We can also learn the characteristics of an entrepreneur and values
contained in it.
From social side, we hope we can instill the value of cooperation and trust among group
members. This will help us in the future even in any program. Cooperate and trusts are very
important especially when working in a group in order to complete a task.

4.0 COMPANY BACKGROUND

Name of company

Gadis Melayu Enterprise (GME)

Business Address

Dataran Universiti Malaysia Kelantan

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Correspondence Address www.gadismelayu-ent.com

email : gme@yahoo.com
Telephone Number

012-3456789

Form of businesses

Enterprise Company

Main activities

Sell Kuih-muih and ice-cream float

Date of commencement

21/1/2011-27/1/2011

Date of registration

01/01/11

Registration Number

Px-G78989-23

Name of bank

Bank Islam

Bank Account Number

04546267-98787-7386-823

PRODUCT BACKGROUND

Kuih muih

Curry puff
Chicken Samosa
hotdog bread
'Cek Mek'
'roti goreng sardin'

Ice-cream float
Vanilla ice-cream
soft drink : coke, strawberry, orranges

5.0 BACKGROUND OF PARTNERS

Our company consists of thirteen members. Every member in Gadis Melayu Enterprise
(GME) has their own posts and qualifications.
8

These are the post that we hold in Gadis Melayu Enterprise:

Post

Background

General Manager

Name
Age
Education

Siti Aisyah bt Zahari

20 years
Degree of science application
( Bioindustri technology )

Assistant

Name
Age
Education

Hahisah bt MdYusof
20 tahun
Degree of science application
( Bioindustri technology )

Project Manager 1

Name
Age
Education

Nor Akila Akma bt Izanim

20 years
Degree of science application
( Bioindustri technology )

Project manager 2

Name
Age
Education

Afiza Izzati bt Mat Zin

20 years
Degree of science application
( Bioindustri technology )

Financial manager 1

Name
Age
Education

Nor Farhana bt Zakaria

20 years
Degree of science application
( Bioindustri technology )

Name
Age
Education

Norhidayah bt Zakaria
20 years
Degree of science application
( Bioindustri technology )

Name
Age
Education

Norhidayah bt Abdul Manaf

20 years
Degree of science application
( Bioindustri technology )

Assistant of financial
manager

Marketing

Name
Age
Education

Ain Azureen bt Md Zain

20 years
Degree of science application
( Bioindustri technology)
Wan Nadhirah bt Wan Ghazali
20 years
Degree of science application
( Bioindustri technology)
Ayuni bt Mohd Azmi
20 years
Degree of science application
( Bioindustri technology)

Name
Age
Education
Name
Age
Education

Operating

Name
Age
Education

Fatin Fatinah bt Md Sakri

20 years
Degree of science application
( Bioindustri technology)

Name
Age
Education

Noranis bt Ismail
20 years
Degree of science application
( Bioindustri technology)

Name
Age
Education

Iffa Syamimi bt Rosli

20 years
Degree of science application
( Bioindustri technology)

6.0 LOCATION OF THE PROJECT

Our business has been operated at Dataran Kolej Kediaman UMK.
Figure 5.1: Location layout (from upper view)
10

HOSTEL

HOSTEL

HOSTEL

HOSTEL

28
FUTSAL COURT
Gadis Melayu
Enterprise

HUT
ENTRANCE OF UMK HOSTEL

Based on Figure 5.1, we have chooses this location because the location is nearer to the
source we need which is electricity in order to avoid the ice-creams melts. Besides, the reason
why we choose the location is because of its distance with our customer. It is the most suitable
location to approach our customers because usually students wait for the bus at the hut before
11

going to class. Moreover, the location we choose is the most strategic place as it is nearest to the
entrance of UMK hostel. So, it is easier for us to attract customer who cross the passage.

7.0 THE ORGANIZATION PLAN

7.1 GENERAL BUSINESS DESCRIPTION

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Vision
Our vision is to introduce various of kuih-muih to UMK student and public. In our
survey, most of our student more prefer to eat fast food than kuih-muih .So, many student do
not know kuih-muih like cek mek ,samosa and others.

Mission
Besides that, our missions are to sell various kuih-muih like curry puff, chicken
samosa, hotdog bread, roti goreng sardine and cek mek. Besides that, we also sell ice-cream
float as our main product.

Objective
Our objective are obtained experience from this operational business and our products
should be manage to attract all UMKs student to buy it. Besides that, we need to instill the value
of co-operation and responsibility in a group during this period

7.2 ORGANIZATIONAL CHART

ORGANIZATION CHART OF COMPANY

GENERAL MANAGER
13

SITI AISYAH BINTI ZAHARI

ASSISTANT

HANISAH BINTI MD YUSOF

PROJECT MANAGER
-NOR AKILA AKMA BINTI IZANIM
-AFIZA IZZATI BINTI MAT ARIS

FINANCIAL

MARKETING
-NORHIDAYAH BT ABDUL LATIF

-NOR FARHANA BINTI ZAKARIA

-AIN AZUREEN BT MD ZAIN

-NORHIDAYAH BINTI ZAKARIA

-WAN NADHIRAH BT WAN

GHAZALI
-AYUNI BT MOHD AZMI

OPERATING
-FATIN FATINAH BT MD SAKRI
-NORANIS BT ISMAIL
-IFFA SYAMIMI BT ROSLI
7.3 TASK AND DUTIES OF GROUP MEMBERS

General Manager

14

The General Manager, Siti Aisyah bt zahari, is in charge to plan and monitor the strategic
progress of the business. For instance, he is assign the duties to all the group members. Besides
that he is accountable for the overall performance of the business.

Assistant

The duties of assistant, Hanisah bt Md Yusof to keep an up-to-date list of names, addresses and
telephone numbers of group members in the organization. Besides that, she is responsible to
giving advice to General Manager and prepares a report of the business proposal to the CEO, PM
Dr. Mohamed Dahlan Ibrahim.

Project Manager

The project manager are two people, Nor Akila Akma bt Izanim and Afiza Izzati bt Mat Aris are
arrange organization chart to present the position and the duties of the organization members. In
addition, she also need to assign tasks and duties to the all member of organization during the
business activity weeks. Furthermore, she need to consider that the remuneration of all the
members, hence she necessary to prepare a remuneration plan to list out salary of the members of
organization.

Financial

15

The Financial, Nor Farhana bt Zakaria and Nor hidayah bt Zakaria, they duties are
determining the total project costs are needed, choice of sources of financing and preparation
of financial projection in terms of statements, which include cash flow ,income statement and
balance sheet. For instance, a financial project plan includes listing out capital expense, total
revenue and expanses, and expected the net profit that will gain from the products.

Marketing

The Marketing, Norhidayah bt Abdul Latif , Ain Azureenan bt Mad Zain, Wan Nadhirah
brt Wan Ghazali and Ayuni bt Mohd Azmi. , they duties are to fulfill the needs and wants of the
UMKs students by providing good quality of products to them. Hence she need to identify the
market target, sales strategic, and sales expanses before starting to sell the products to UMKs
students.

Operating

The operating, Fatin Fatinah bt Md Sakri, Noranis bt Ismail and Iffa Syamimi bt Rosli. ,
they responsible to find supplier. They duties to handle our supply in kuih-muih and ice-cream.
They must make sure our product always enough to sell in one day.

8.0 MARKETING PLAN

Marketing plans are the most important, practical outcome of the whole planning process.
This is because the information contained in the marketing plans not only explain how the
16

customers needs and wants will be meet but also how the marketing efforts will link with the
operational, administration and financial plans of the same venture. These plans should be clear,
quantified, focused, realize and agreed.

8.1 Introduction to the Products

At Gadis Melayu Enterprise, we selling 'kuih-muih' like curry puff, chicken samosa,
hotdog bread, and roti goreng sardine andcek mek. We think all this 'kuih-muih' can attracted
UMK student and public to buy in our stall especially in the morning as a breakfast.Another
main product from our stall is ice-cream float. Our stall selling various of ice-cream float such as
soda with vanilla, coke with chocolate and strawberry with vanilla coke.
Apart from that, we also sell ice-creams to students and staffs. We have decided to sell icecreams because of the hot weather and we belief that this will help us in getting more customers.

8.2 Target Market

Target market can be defined as the group of customers with needs and wants that can be
satisfied by the business through the supply of goods or services. Our target market are students
staffs and pulics. So here, we in Gadis Melayu Enterprise provide products that can satisfied our
target market.

8.3 Market size

17

We have estimated that our market size will be around 2500 people. This includes all the
UMKs students from 1st year to 4th year, lecturers, staff and publics.

Table 8.1: Estimate market size

Ice-cream float

'kuih-muih'

Ice-cream

Daily

50

55

100

One Week

350

385

700

8.4 Competition
Competitor refers to other business that offer similar products, substitute or alternative
products or services to the same target market. During entrepreneurial week, we have to
18

compete with other groups who sell ice-creams float too. So, to compete with them we tried
variety our product in selling ice-cream in order to attract more customers. We not only sell
ice-cream float, but we also sell ice-cream in cup with lowest price than any stall. We try to
attract them buys our ice-cream with adding chocolate rice.

8.5 Market Share

Market share refers to the portion of the market that the business can control after taking
into consideration market size and the competitors position in the same market. After considers
the market sized and our competitors, we Gadis Melayu Enterprise have estimates our market
share.

Market share before entry of Gadis Melayu Enterprise

Company A

40%

(selling ice-cream float)

Company B

60%

(selling various ice cream)

After analyzing the competitors strengths and weaknesses, Gadis Melayu Enterprise is
confident it can control 50% of the market. This means that the existing competitors will lose
some of the market after the entry of Gadis Melayu Enterprise . This is because the location of
19

the is Gadis Melayu Enterprise nearer to the students hostel and it is easier for them to get our
product.

Market share after entry of Gadis Melayu Enterprise

Company A

10%

Company B

40%

Gadis Melayu Enterprise

50%

8.6 Sales Forecast

Our sales target are to fulfill customers needs and wants as well as bring profits. We
should identify and focus our effort on selected group of customers. Our target customers are
UMK student and staffs. We make sales target in order to limited resources in term of times,

20

money and manpower. These are our sales target for a week;

'kuih-muih'

Types Of 'kuih-muih'

Quantity / 1 day

Quantity For 7 day

Curry puff

56

Chicken Samosa

10

70

hotdog bread

21

'Cek Mek'

28

10

70

Quantity / 1 day

Quantity For 7 day

'roti goreng sardin'

WALLS ICE-CREAM
Flavor Of Ice-cream

21

Chocolate

40 cups

280 cups

Peppermint

40 cups

280 cups

Vanilla

40 cups

280 cups

Yam

40 cups

280 cups

Strawberry

40 cups

280 cups

8.7 Marketing Strategies

22

Marketing executive periodically faces urgent strategic marketing challenges that can
affected the future of business for one weeks. Daily decision then fit into the business group
overall strategic marketing goals.

Sales strategies are needed in order to run the business as planned. The strategies are
formulated based on the product to be offered, the price to be charged, and the promotion and
distribution required to achieve the forecasted sales.

Product
It is not easy to produce a product, thus we try to make our product look delicious in

order attracted our costumer. We also concern about our cleanliness so that our customer feel
confident to but our product.

Price
Price also plays an important role to make a business success. We put the best and

reasonable price that can satisfy our customers, otherwise its suitable with current price. To
avoid from loss, we put our price product lower than our competitors. We hope the way we take
is very efficient and effective.

23

Promotion
This tactic can help us to introduce our product as soon as possible in whole UMKs

territory. It can deliver our information sales as good as possible. Type of promotion that we used
are advertising, pamphlets, simple message service ( sms) or just by mouth to mouth. Besides,
we also use the internet to spread up our business to others.

24

9.0 OPERATION PLAN

9.1 Process Flow Chart

Figure 9.1.1 : Activity chart for supplier 'kuih-

muih'

DSCQ etooeu lnaa r filla si rmtg ywe i to h f tt hh ee p ro d u c t s i n

stwi nhu isetp ph p e lthci e t er o n g e tt i n g
fre e z e r . P ro d u c t s w i l b e k e e p
tsi ohu nep p l ri eo dr u c t s o f
a ft e r t h e s a l e s .
25

Figure 9.1.2: Process Flow Chart for kuih-muih

Deals with suppliers

Confirm with supplier

Quality inspection

Sell to the customer entrepreneur week

Storage of product after sales

26

Figure 9.1.3 : Activity chart for ice-cream supplier

DScg ote e o nt a rs fi la rt wg mh ei e t h o f t h e
S at o l er a t g h e e p r o d u c t t o
stwp h ur i eotp h d p u lt i hce te r o n g e t t i n g
co uf s t o m e r d u r i n g
tpsf rh ur o oe p m d p p u l r i ceo t dr s u c t ( i c e ep nr o t dr e u p c r t e n e u r i a l ' s
cbs ure e pf ao p mr l ei e ) r
wa f e t e rk s e l l
s a le s
27

Figure 9.1.4: The Flow Chart of the Ice-cream

Deals with the supplier on

getting the products (icecreams)

Confirm with the supplier

Gets the products (ice-creams)

from the supplier

Storage of the
product
Quality of inspection
sales

After

Sell the products (ice-cream)

Storage of the products after

sales
28

10.0 FINANCIAL PLAN

The capital we needed to operate our business is RM500. Each group
member should paid RM50 as the capital to expense the materials, equipments and
others were needed in our business.

Project Implementation Cost:

A. Capital Expenditure
Machine /equipment : RM20.00
Furniture
:
Vehicle
:
-Sub total

B. Working Capital
Marketing
Production
Administration
-Sub total
C. Other
Deposits
Utilities
-Sub total

Grand total

D. Contingency cost

: RM20.00

: RM4.00
: RM314.00
:
: RM318.00

:
:
:

: RM 338

: 10% RM 338
29

-Total project

: RM 33.80

11.0 Conclusion

30

12.0 Referencess
1)http://www.sba.gov/category/navigation-structure/starting-managingbusiness/starting-business/writing-business-plan
2) http://www.businesslink.gov.uk/bdotg/action/home
3) http://www.wisegeek.com/what-is-business-ethics.htm
4) http://www.ehow.com/info_7856054_risk-vs-profit-business.html
5) http://www.ehow.com/how_7928254_prepare-balance-sheets-statements.html

31

Appendix
There is some of our product

Chocolate muffin

32

puding

samosa

33

Curry puf

Our banner

34

35