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  • Hospitality Lawyer at The Hotel Developers Conference Wiith Gary Golla of SERA

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    Jim Butler
    293 Ansichten9 Seiten
    Gary Golla,Gary Golla is an Architect and Associate with SERA Architects in Portland, Oregon, with a special focus on sustainable design and development. He has 14 years of experience in architecture, much of it focused on hospitality design. His portfolio includes over 2,000 built guestrooms ranging from a 900 room convention center hotel to a 50 room ski resort. Gary is a LEED (Leadership in Energy and Environmental Design) Accredited Professional and has several LEED registered projects in design and construction. Among those is a 331 room Starwood Luxury Collection Hotel and a 256 room Courtyard by Marriott both designed with the goal of LEED Silver. He was a featured speaker at The Hotel Developers Conference™ presented by the hospitality attorneys of JMBM. For the past five years, the Global Hospitality Group® of Jeffer Mangels Butler and Marmaro LLP have presented The Hotel Developers Conference™. Each year, this high level conference has focused on a different subject matter such as resort development, condo hotels, and hotel mixed-use. In 2008, the conference, supported by UNLV and the USGBC, Nevada chapter, was devoted solely to green hotel development, renovation and operation. Just as hotel prototypes evolve from Generation 1 (or "Gen 1") to Generation 2 ("Gen 2") and beyond, hotel conferences on sustainability to date (the "Gen 1" conferences) have typically included only a panel or two on sustainability - and have been limited to covering why the industry should consider going green, or what "green" really means. The UNLV-JMBM conference is the "Gen 2" of hotel conferences on sustainability.

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    Hospitality Lawyer at The Hotel Developers Conference wiith Gary Golla of SERA

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    Gary Golla,Gary Golla is an Architect and Associate with SERA Architects in Portland, Oregon, with a special focus on sustainable design and development. He has 14 years of experience in architecture, much of it focused on hospitality design. His portfolio includes over 2,000 built guestrooms ranging from a 900 room convention center hotel to a 50 room ski resort. Gary is a LEED (Leadership in Energy and Environmental Design) Accredited Professional and has several LEED registered projects in design and construction. Among those is a 331 room Starwood Luxury Collection Hotel and a 256 room Courtyard by Marriott both designed with the goal of LEED Silver. He was a featured speaker at The Hotel Developers Conference™ presented by the hospitality attorneys of JMBM. For the past five years, the Global Hospitality Group® of Jeffer Mangels Butler and Marmaro LLP have presented The Hotel Developers Conference™. Each year, this high level conference has focused on a different subject matter such as resort development, condo hotels, and hotel mixed-use. In 2008, the conference, supported by UNLV and the USGBC, Nevada chapter, was devoted solely to green hotel development, renovation and operation. Just as hotel prototypes evolve from Generation 1 (or "Gen 1") to Generation 2 ("Gen 2") and beyond, hotel conferences on sustainability to date (the "Gen 1" conferences) have typically included only a panel or two on sustainability - and have been limited to covering why the industry should consider going green, or what "green" really means. The UNLV-JMBM conference is the "Gen 2" of hotel conferences on sustainability.

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    293 Ansichten9 Seiten

    Hospitality Lawyer at The Hotel Developers Conference Wiith Gary Golla of SERA

    Hochgeladen von

    Jim Butler
    Gary Golla,Gary Golla is an Architect and Associate with SERA Architects in Portland, Oregon, with a special focus on sustainable design and development. He has 14 years of experience in architecture, much of it focused on hospitality design. His portfolio includes over 2,000 built guestrooms ranging from a 900 room convention center hotel to a 50 room ski resort. Gary is a LEED (Leadership in Energy and Environmental Design) Accredited Professional and has several LEED registered projects in design and construction. Among those is a 331 room Starwood Luxury Collection Hotel and a 256 room Courtyard by Marriott both designed with the goal of LEED Silver. He was a featured speaker at The Hotel Developers Conference™ presented by the hospitality attorneys of JMBM. For the past five years, the Global Hospitality Group® of Jeffer Mangels Butler and Marmaro LLP have presented The Hotel Developers Conference™. Each year, this high level conference has focused on a different subject matter such as resort development, condo hotels, and hotel mixed-use. In 2008, the conference, supported by UNLV and the USGBC, Nevada chapter, was devoted solely to green hotel development, renovation and operation. Just as hotel prototypes evolve from Generation 1 (or "Gen 1") to Generation 2 ("Gen 2") and beyond, hotel conferences on sustainability to date (the "Gen 1" conferences) have typically included only a panel or two on sustainability - and have been limited to covering why the industry should consider going green, or what "green" really means. The UNLV-JMBM conference is the "Gen 2" of hotel conferences on sustainability.

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    von 9

    THE NINES: A STARWOOD LUXURY COLLECTION HOTEL SAGE Hospitality

    LEED Silver Target

    SERA ARCHITECTS INC. 2008 The Nines: A Sustainable Hospitality Case Study
    SUSTAINABLE SITES
    cost premium
    CREDITS (10 of 14 possible) above typical

    Site Selection $ 0
    Development Density & Community Connectivity $ 0
    Brownfield Redevelopment $ 0
    Alternative Transportation, Public Transportation Access $ 0
    Alternative Transportation, Bicycle Storage & Changing Rooms $ 24,000
    Alternative Transportation, Fuel- Efficient Vehicles (operations cost per year) $ 2,000
    Alternative Transportation, Parking Capacity $ 0
    Heat Island Effect, Non-Roof $ 35,660
    Heat Island, Roof $ 0
    Light Pollution Reduction $ 0
    Total Cost for Category $ 61,660

    BENEFITS
    Increased convenience for guests via car share program.
    Reduced impacts of transportation and associated carbon emissions.
    Mitigate on and off site environmental degradation.

    SERA ARCHITECTS INC. 2008 The Nines: A Sustainable Hospitality Case Study
    WATER EFFICIENCY
    cost premium
    CREDITS (3 of 5 possible) above typical

    Water Efficient Landscaping, reduce by 50% $ 0


    Water Efficient Landscaping, no potable use or no irrigation $ 0
    Water Use Reduction, 20% $ 32,300
    Total Cost for Category $ 32,300

    BENEFITS
    Reduced water consumption by 28%.
    Expected water utility cost savings for property of $7,854 per year.
    $280,963 reduction of City System Development Charges for efficiencies.

    SERA ARCHITECTS INC. 2008 The Nines: A Sustainable Hospitality Case Study
    ENERGY & ATMOSPHERE
    cost premium
    CREDITS (8 of 17 possible) above typical

    Prerequisite: Fundamental Commissioning (soft cost) $ 41,800


    Optimize Energy Performance, 25% (5 points) $ 281,750
    Enhanced Systems Commissioning (soft cost) $ 17,100
    Ozone Depletion $ 10,000
    Green Power, 50% for 2 year contract (operations cost) $ 13,483
    Total Cost for Category $ 364,088

    BENEFITS
    Reduced energy consumption by 28%.
    Expected utility cost savings for property of $102,094 per year.
    Verification that systems work as designed.

    SERA ARCHITECTS INC. 2008 The Nines: A Sustainable Hospitality Case Study
    MATERIALS AND RESOURCES
    cost premium
    CREDITS (4 of 13 possible) above typical

    Building Reuse, 50% & 75% of Existing Walls, Floors & Roof $ 0
    Construction Waste Management, Divert 75% from Landfill $ 100,000
    Recycled Content, 5% $ 0
    Total Cost for Category $ 100,000

    BENEFITS
    Reuse of existing historic structure.
    22 million pounds of material diverted from landfill or 720 truckloads.
    Reduced use of virgin material.

    SERA ARCHITECTS INC. 2008 The Nines: A Sustainable Hospitality Case Study
    INDOOR ENVIRONMENTAL QUALITY
    cost premium
    CREDITS (5 of 15 possible) above typical

    Prerequisite: Fundamental Commissioning (soft cost) $ 10,000


    Low-Emitting Materials, Adhesives & Sealants $ 0
    Low-Emitting Materials, Paints & Coatings $ 0
    Low-Emitting Materials, Carpet Systems $ 0
    Indoor Chemical & Pollutant Source Control $ 7,000
    Thermal Comfort $ 15,000
    Total Cost for Category $ 32,000

    BENEFITS
    Comfortable & healthy indoor environment for guests and employees.

    SERA ARCHITECTS INC. 2008 The Nines: A Sustainable Hospitality Case Study
    INNOVATION AND DESIGN
    cost premium
    CREDITS (5 of 5 possible) above typical

    Green Housekeeping Policy (operations cost) $ 800


    Guest Education $ 4,000
    100% Green Power for 2 years (operations cost) $ 9,854
    Car Share Program for Hotel Guests (operations cost) $ 0
    LEED Accredited Professional $ 0
    Total Cost for Category $ 14,654

    BENEFITS
    Healthy environment for guests and employees.
    Support of renewable energy.

    TOTAL LEED CREDITS TARGETED (LEED Silver 33 to 38 points) 35


    TOTAL COST ABOVE TYPICAL BUILDING FOR SUSTAINABLE INITATIVES $ 604,702
    TOTAL COST ABOVE TYPICAL BUILDING HARD COSTS ONLY $ 519,710

    SERA ARCHITECTS INC. 2008 The Nines: A Sustainable Hospitality Case Study
    COST FOR LEED / SUSTAINABILITY BENEFITS ANALYSIS
    The Nines, A Starwood Luxury Collection Property, Portland, OR - LEED Silver Target Opening Summer 2008
    *Preliminary Numbers - Values specific to the Pacific NW

    Soft Costs Incentives


    Incentive Registration $ 3,000 State Grant Incentives $ 81,985
    LEED Registration Fee $ 9,000 State Tax Credit Incentives (pass through) $ 216,104
    Commissioning $ 56,660 Reduced City Development Charges $ 280,963
    Energy model $ 30,720 Total Incentives $ 579,052
    LEED credit calculation $ 55,880
    LEED process management $ 55,000 Costs Premium Less Incentives $150,918
    Total Soft Costs $ 210,260 0.25% of construction

    Hard Cost Premiums above typical to achieve sustainability goals Utility Cost Pay Backs & Operating Expenses
    Sustainable Sites $ 59,660 Energy Cost Savings per year $ 102,094
    Water Efficiency $ 32,300 Water & Sewage Cost Savings per year $ 7,854
    Energy & Atmosphere $ 291,750 Additional Ops Costs per year $ 2,800
    Materials & Resources $ 100,000 Green Power cost per year (2yrs) $ 11,646
    Indoor Environmental Quality $ 32,000 ROI per years 1&2 $ 95,502
    Innovation & Design $ 4,000 ROI per year 3 > $ 107,148
    Total Premiums $ 519,710 TOTAL ROI 10 years $ 996,896

    Soft & Hard Cost Premium 1.2% of cons. $ 729,970 Pay Back Period to Cover Premium 19 Months

    Nationwide Resource for Incentives: Database of Incentives for Renewables & Efficiency www.dsireusa.org

    SERA ARCHITECTS INC. 2008 The Nines: A Sustainable Hospitality Case Study
    THE NINES: A STARWOOD LUXURY COLLECTION HOTEL SAGE Hospitality
    LEED Silver Target

    energy & water efficiency - healthy indoor environment - ability to increase market share - 3rd party verification

    SERA ARCHITECTS INC. 2008 The Nines: A Sustainable Hospitality Case Study

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