A PROJECT REPORT

ON
SMART CITY
AT
VIDEOCON TELECOM PVT. LTD.
Submitted in partial fulfillment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

SESSION (2014-2016)

SUBMITTED TO:

SUBMITTED BY:

DEPARTMENT OF COMMERCE

ASHISH KUMAR

AND BUSINESS ADMINISTRATION

ROLL NO. 2810/3010

P.G.G.C SECTOR 11

HIMACHAL PRADESH UNIVERSITY BUSINESS SCHOOL

H.P.UNIVERSITY SHIMLA (171005)
1

DECLARATION

I, ASHISH KUMAR hereby declare that the project titled SMART CITY submitted by me
as a part of partial fulfillment for the award of the Masters of Business Administration, at H.P
UNIVERSITY, SHIMLA is a record of bonafide work done by me.

I also declare that this report has to my knowledge is my own and is neither submitted
to any other university nor published any time before.

Date:
Place:
(ASHISH KUMAR)

ACKNOWLEDGEMENT

On every step there is a need of proper guidance, support and motivation. The encouragement
enable the person to give his best performance and thus to achieve the goal.
I would express my deep sense of regard to H.P.University Business School, for giving us the
opportunity for developing a project and providing all the necessary resources and expertise
for this purpose.
I sincerely acknowledge, with thanks, the encouraging guidance and critical supervision of
my project guide Mr. K.K.SHARMA who has closely monitored my time to time progress,
discussed about the project and suggested things to do in better manner. I thank him for
having faith in me directly and indirectly making the project grand success.

(ASHISH KUMAR)

CONTENTS
S.NO

1.

CONTENT

CHAPTER 1
INDUSTRY PROFILE

2.

COMPANY PROFILE

CHAPTER 2
REVIEW OF LITERATURE

3.

CHAPTER 3
TARGET SEGMENTS
PRODUCT OFFERINGS

4.

CONCLUSION

5.

SUGGESIONS FROM THE STUDY

6.

BIBLIOGRAPHY

REMARKS

CHAPTER 1
Industry Profile
Company Profile

INDUSTRY PROFILE

TELE-COMMUNICATION

The Indian telecommunications industry is one of the fastest growing in the world and
India is projected to become the second largest telecom market globally.
According to the Telecom Regulatory Authority of India (TRAI), the number of telecom
subscribers in the country increased to 957.61 million in December 2014, an increase of
76.75 per cent from 1882. With this the overall tele-density (telephones per 100 people) has
touched 74.55.
The telecom industry notched up Rs.8.56 billion in revenues during the quarter ended
December 31, 2014 helped by a recovery in earnings from both mobile and landline
services.
According to Business Monitor International, India is currently adding 18 million mobile
subscribers every month. It is estimated that by mid-2014, more than half the country's
population will own a mobile phone. This would translate into 930 million mobile
subscribers, accounting for a tele-density of around 75 per cent by 2012.
The Indian equipment market was estimated at Rs. 24 billion in FY09. Finnish giant Nokia
is the market leader, with over Rs.3.4 billion revenues in 2008-09, followed by Ericsson at
Rs. 2.11 billion.
With the availability of the 3G spectrum, about 275 million Indian subscribers will use
3G-enabled services, and the number of 3G-enabled handsets will reach close to 395
million by 2013-end, estimates the latest report by Evalueserve.
Moreover, in an attempt to boost auction of 3G spectrum, the government has allowed
prospective bidders to raise short-term funds from domestic market, which could be
refinanced through external commercial borrowings (ECBs) within 12 months.

COMPANY PROFILE
VIDEOCON TELECOM
Videocon Telecom, formerly Videocon Mobile Services, is an Indian cellular service
provider that offers GSM mobile services in India. The company is a subsidiary of Videocon
Industries and is headquartered in Gurgaon (Haryana)

The company was known as

Videocon Mobile Services, until it changed its logo and rebranded to Videocon Telecom on
19 September 2013. At its peak, Videocon held licenses to provide mobile services in 18 out
of 22 telecom circles of India. However, Videocon launched commercial services only in 11
out of the 18 circles it held licenses in. Following the 2G spectrum case the Supreme Court
cancelled 122 licenses issued by the Indian Government in 2008, including 21 licenses
belonging to Videocon. In the 2012 spectrum auction Videocon won back licenses in 6
circles.
Videocon Telecommunications Limited, a Videocon group company offers GSM mobile
services GSM service under the brand name Videocon. The services are already up and
running in Punjab*, Gujarat, Haryana, Madhya Pradesh and soon will be present across the
country.
The company was known as Videocon Mobile Services, until it changed its logo and
rebranded to Videocon Telecom on 19 September 2013
The Videocon Group is a $4 billion, global business conglomerate with a strong presence
in Household Consumer Goods, Oil & Gas, Retail, Telecom, DTH and the Power sector.
Videocon plan to launch 4Gservices over 1800 MHz band which the company secured
in the November auction in Jharkhand, Bihar, West and East Uttar Pradesh, Gujarat,
8

Haryana, Chhattisgarh and Madhya Pradesh. Videocon won liberalized spectrums in the
auction and can offer services over the 1800 MHz band using any technology. Videocon will
use LTD-FDD technology to roll out 4G on 1800 MHz band. It should be noted that globally
LTE-FDD 1800 is getting more importance across the globe, more than 30% of LTE roll
outs are on this band. So Videocon can leverage the advantages of LTE-FDD on 1800 MHz,
as the ecosystem including devices is quite maturing compared to other Indian companies.
As Videocon has only 5 MHz spectrum for both 2G and 4G, the company plans to autoallocation of spectrum for 4G during peak and off-peak hours. In peak hours Videocon can
provide up to 9 Mbit/s over its upcoming LTE network and during off-peak hours speed may
go up to 21Mbit/s.
Videocon Telecom competes with other mobile operators in India. They are AIRCEL,
AIRTEL, VODAFONE, TATA DOCOMO, RELEANCE COMMUNICATION, and TATA
INDICOM.

QUADRANT TELEVENTURES

BUSINESS OVERVIEW
Quadrant Televentures Limited is a Unified Access Services License and an Internet
Service Provider in the Punjab Telecom Circle comprising of the state of Punjab, the
Union Territory of Chandigarh and the Panchkula town of Haryana. The Company
started its operations as a fixed line service provider under the brand name "CONNECT" in
the year 2000. Subsequently, the Company was granted the UASL License (Unified Access
Services License) in the Punjab Telecom Circle in 2003; In September 2007, the Company
had launched its CDMA based full mobility services under the brand name "PING". In
March 2010, the Company has also launched its GSM based Mobile Services in Punjab
Telecom Circle. Apart from the UASL License, the Company also holds the ISP (Internet
Service Provider) License for the Punjab Telecom Circle and the IP-1 (Infrastructure
Provider-Category -1) License for providing services in the Punjab Telecom Circle.
Currently, the Company is providing GSM Mobile Services, Fixed Voice (Landline)
services, DSL (Internet) services, Leased Line services and CDMA Mobile Services in
the Punjab Telecom Circle.
As at 31.03.2014, the company had a total subscriber base of 19, 90,122 telephony
customers, including 16, 33,655 GSM mobile customers, 212,798 fixed-line customers,
140,600 Broadband customers and 3,069 CDMA mobile customers. The Company with its
extensive optic fiber cable network of over 3800 km provides services in over 150
cities / towns covering52 of the 55 Short Distance Charging Areas ("SDCA") of Punjab
Telecom Circle, as defined by the Department of Telecommunications, Government of
India. The Company had launched its GSM Mobile Services in March 2010, in Punjab
Telecom Circle. Presently almost all the major players are providing Mobile Services in
Punjab Telecom Circle; GSM Services have been launched by the company in a substantial
10

part of the Circle and despite tough competition from various established players, the
company is steadily increasing its market share.
Key Business and Financial highlights for the financial year ended 31.03.2014 are asunder:
GSM Mobile Subscriber base increased by 18% to 1,633,655 (previous year1,
376,202)
Broadband customer base increased by 17% to 140,600 (previous year 119,879)
Fixed Voice/ Landline Subscriber base increased by 13% to 212,798 (previous
year187, 944)
CDMA mobile customers base has gone down at 3,069 (previous year 17,456)
During the financial year 2013-14, the gross revenue was Rs. 4089.39 million, which
was higher by 23.05% as com

OPPORTUNITIES AND THREATs

Opportunities
Following rapid decline in equipment prices, Broadband Internet Access has emerged as
11

available value-addition tool and growth driver for the wire line telephony segment. The
Company has already deployed broadband network equipment in most of the areas
served by the Companys wire line services.
It is felt that the largest growth driver in telecom market lies in the Mobile Segment.
Realizing that mobile service is the largest growth opportunity and to corner a larger pie in
the growing telecom market, the company is putting all out efforts in increasing its GSM
mobile services which were launched in March 2010.
The Company believes that the aforesaid expansion would provide economies of scale
and improve the Companys financial position significantly.

Threats
The competition in Punjab has always been very high; Currently all leading operators,
namely, Airtel , Aircel, Vodafone, Idea, Tata and Reliance as well as the state run BSNL
are very well established in the Punjab GSM Mobile Segment. Despite this competition,
the company is making all out efforts in increasing the Subscriber base and revenues. High
level of competition causes tremendous pressure on new customer acquisitions,
retention of existing customers and tariffs. The Deployment of 4G Technology also
poses a threat to the existing Business.

OUTLOOK
The Company foresees high degree of competition in the years to come, especially in the
mobile telephony segment. In terms of subscriber base, all existing mobile operators have
12

shown a healthy growth pattern and no single major operators holds sway over the market.
The Company derives a substantial part of its earnings from wire line (copper based
network) services.

FUTURE PERSPECTIVE
After being in the overdrive for the last one decade, the telecom sector has now come in the
grip of strong competition and licensing issues. Continuously falling call rates to woo
customers has resulted in shrinking margins for almost all the players established as well as
new; while the older established players are able to survive on wafer thin margins, the going
has become very tough for the new entrants especially in view of the high initial network
costs and licensing issues. Currently the industry is faced with high overheads and
operating costs and continuously shrinking margins and increasing competition. In
wooing the premium segment customers on the basis of offering better network and
wider coverage as well as better value added services. Also with the presence now of
almost all the players in each and every telecom circle, there is an intense competition
to retain and acquire new customers. While on one hand, the call charges have been
continuously reducing in the face of intense competition, at the same time, there has been a
continuous increase in the operating costs for the Service providers including network
charges and costs of maintaining higher number of tower sites.

13

CHAPTER 2
REVIEW OF LITERATURE

Mission of Smart City

The Challenge of Urbanization

14

Cities are engines of growth for the economy of every nation,

including India. Nearly 31% of Indias current population lives in
urban areas and contributes 63% of Indias GDP (Census 2011). With
increasing urbanization, urban areas are expected to house 40% of
Indias population and contribute 75% of Indias GDP by 2030. This
requires comprehensive development of physical, institutional,
social and economic infrastructure. All are important in improving
the quality of life and attracting people and investments to the City,
setting in motion a virtuous cycle of growth and development.
Development of Smart Cities is a step in that direction.

What is a smart city

The first question is what is meant by a smart city. The answer is,
there is no universally accepted definition of a Smart City. It means
different things to different people. The conceptualisation of Smart
City, therefore, varies from city to city and country to country,
depending on the level of development, willingness to change and
reform, resources and aspirations of the city residents.
A Smart City would have a different connotation in India
than, say, Europe. Even in India, there is no one way of defining a
Smart City. Some definitional boundaries are required to guide cities
in the Mission. In the imagination of any city dweller in India, the
picture of a Smart City contains a wish list of infrastructure and
services that describes his or her level of aspiration. To provide for
the aspirations and needs of the citizens, urban planners ideally aim
at developing the entire urban eco-system, which is represented by

15

the four pillars of comprehensive development institutional,

physical, social and economic infrastructure. This can be a long term
goal and cities can work towards developing such comprehensive
infrastructure incrementally, adding on layers of smartness.

OBJECTIVE OF SMART CITY

In the approach to the Smart Cities Mission, the objective is to

promote cities that provide core infrastructure and give a decent
quality of life to its citizens, a clean and sustainable environment
and application of Smart Solutions. The focus is on sustainable and
inclusive development and the idea is to look at compact areas,
create a replicable model which will act like a light house to other
aspiring cities. The Smart Cities Mission of the Government is a bold,
new initiative. It is meant to set examples that can be replicated
both within and outside the Smart City, catalysing the creation of
similar Smart Cities in various regions and parts of the country.

CORE FACTORS OF SMART CITY

The core infrastructure elements in a Smart City would include:
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.

adequate water supply,

assured electricity supply,
sanitation, including solid waste management,
efficient urban mobility and public transport,
affordable housing, especially for the poor,
robust IT connectivity and digitalization,
good governance, especially e-Governance and citizen participation
sustainable environment,
safety and security of citizens, particularly women, children and the elderly,
health and education.

16

SMART SOLUTIONS

SMART CITY FEATURES

Some typical features of comprehensive development in Smart

Cities are described below.
i.
Promoting mixed land use in area-based developments
planning

for

unplanned

areas

containing

range

of

compatible activities and land uses close to one another in

order to make land use more efficient. The States will enable
some flexibility in land use and building bye-laws to adapt to
ii.

change;
Housing and inclusiveness expand housing opportunities
for all;

iii.

Creating walkable localities reduce congestion, air

pollution and resource depletion, boost local economy,
promote interactions and ensure security. The road network is
created or refurbished not only for vehicles and public
17

transport, but also for pedestrians and cyclists, and necessary

administrative services are offered within walking or cycling
distance;
iv.

Preserving

and

developing

open

spaces

parks,

playgrounds, and recreational spaces in order to enhance the

quality of life of citizens, reduce the urban heat effects in
Areas and generally promote eco-balance;
v.

Promoting a variety of transport options Transit Oriented

Development (TOD), public transport and last mile paratransport connectivity;

vi.

Making governance citizen-friendly and cost effective

increasingly

rely

on

online

services

to

bring

about

accountability and transparency, especially using mobiles to

reduce cost of services and providing services without having
to go to municipal offices; form e-groups to listen to people
and obtain feedback and use online monitoring of programs
and activities with the aid of cyber tour of worksites;
vii.

Giving an identity to the city based on its main economic

activity, such as local cuisine, health, education, arts and
craft, culture, sports goods, furniture, hosiery, textile, dairy,
etc;

viii.

Applying Smart Solutions to infrastructure and services in

area-based development in order to make them better. For
example, making Areas less vulnerable to disasters, using
fewer resources, and providing cheaper services.
18

Coverage and Duration

The Mission will cover 100 cities and its duration will be five years
(FY2015-16 to FY2019- 20). The Mission may be continued
thereafter in the light of an evaluation to be done by the Ministry of
Urban Development (MoUD) and incorporating the learnings into the
Mission.

Smart Cities Selection Process

Each aspiring city competes for selection as a smart city in what is
called a City Challenge. There are two stages in the selection
process. The State/UT will undertake the following steps:Stage 1 of the competition: Shortlisting of cities by States The
State/UT begins with shortlisting the potential smart cities on the
basis of conditions precedent and scoring criteria and in accordance
with the total number allocated to it. The first stage of the
competition will be intra-state, in which cities in the State will
compete on the conditions precedent and the scoring criteria laid
out.
Stage 2 of the competition: The Challenge round for selection In the
second stage of the competition, each of the potential 100 smart
cities

prepare

their

proposals

for

participation

in

the

City

Challenge. This is a crucial stage as each citys Smart City Proposal

(SCP) is expected to contain the model chosen, whether retrofitting
or redevelopment or greenfield development or a mix thereof, and
additionally include a Pan-City dimension with Smart Solutions. The

19

SCP will also outline the consultations held with the city residents
and other stakeholders, how the aspirations are matched with the
vision contained in the SCP and importantly, what is the proposal for
financing of the smart city plan including the revenue model to
attract private participation. An evaluation criteria for the SCPs has
been worked out by MoUD based on professional advice and this
should act as guidance to the cities for preparing their proposal.

Different steps in the selection of Smart Cities are

given below.

What do Evaluators look for in a Smart City

Proposal?
In the last three years, what efforts have been made by the city to
improve livability, sustainability and economic development? Give
specific examples along with improvement with KPIs that are in the
20

public domain and/ or can be validated. Your answer should cover,

but not be restricted to {Describe in max. 50 words each,
mentioning the source of the data}:
i.
transportation condition in the city
ii.
Water availability in the city and reduction in water wastage/
iii.
iv.
v.
vi.

NRW
Solid waste management programs in the city
Safety/ security conditions in the city
Energy availability and reduction of outages in the city
Housing situation in the city, specifically role of municipality
in expediting building plan approvals, property tax collection,
etc.

How Many Smart Cities in Each State/UT?

The total number of 100 Smart Cities have been distributed among the
States and UTs on the basis of an equitable criteria. The formula gives
equal weightage (50:50) to urban population of the State/UT and the
number of statutory towns in the State/UT. Based on this formula, each
State/UT will, therefore, have a certain number of potential Smart
Cities, with each State/ UT having at least one. The number of potential
Smart Cities from each State/UT will be capped at the indicated
number. The distribution of Smart Cities will be reviewed after two
years of the implementation of the Mission. Based on an assessment of
the performance of States/ULBs in the Challenge, some re-allocation of
the remaining potential Smart Cities among States may be required to
be done by MoUD.

21

Financing of Smart Cities

Smart City Mission will be operated as a Centrally Sponsored Scheme
(CSS) and the Central Government proposes to give financial support to
the Mission to the extent of Rs. 48,000 crores over five years i.e. on an
average Rs. 100 crore per city per year. An equal amount, on a
matching basis, will have to be contributed by the State/ULB; therefore,
nearly Rupees one lakh crore of Government/ULB funds will be
available for Smart Cities development.

The GOI funds and the matching contribution by the

States/ULB will meet only a part of the project cost.
Balance funds are expected to be mobilized from:
i.

States/ ULBs own resources from collection of user fees,

beneficiary charges and impact fees, land monetization, debt,

ii.

loans, etc.
Additional resources transferred due to acceptance of the

iii.

recommendations of the Fourteenth Finance Commission (FFC).

Innovative finance mechanisms such as municipal bonds with
credit rating of ULBs, Pooled Finance Mechanism, Tax Increment

iv.

Financing (TIF).
Other Central Government schemes like Swachh Bharat Mission,
AMRUT, National Heritage City Development and Augmentation

v.

Yojana (HRIDAY).
Leverage borrowings from financial institutions, including
bilateral and multilateral institutions, both domestic and external
sources.

22

vi.

States/UTs may also access the National Investment and

Infrastructure Fund (NIIF), which was announced by the Finance
Minister in his 2015 Budget Speech, and is likely to be set up this

vii.

year.
Private sector through PPPs.

The distribution of funds under the Scheme will

be as follows:
i.
ii.

93% project funds.

5% Administrative and Office Expenses (A&OE) funds for
state/ULB (towards preparation of SCPs and for PMCs, Pilot
studies

connected

to

area-based

developments

and

deployment and generation of Smart Solutions, capacity

iii.

building as approved in the Challenge and online services).

2% A&OE funds for MoUD (Mission Directorate and
connected activities/structures, Research, Pilot studies,
Capacity Building, and concurrent evaluation)

Funds Release
After the Stage 1 of the challenge, each potential Smart City will be
given an advance of Rs. two crore for preparation of SCP which will
come from the citys share of the A&OE funds and will be adjusted in
the share of the city.
In the first year, Government proposes to give Rs.200 crore to each
selected Smart City to create a higher initial corpus. After deducting
the Rs. two crore advance and A&OE share of the MoUD, each
selected Smart City will be given Rs. 194 crore out of Rs. 200 crore
23

in the first year followed by Rs. 98 crore out of Rs. 100 crore every
year for the next three years.

NUMBER OF SMART CITIES ALLOCATED TO EACH

STATE

SMART CITIES SELECTION PER YEAR

24

25

WINNERS

OF

SMART

CITY

26

CHALLENGE

ROUND

1. VIDEOCON TARGET CITIES

Ludhiana
(PUNJAB)
Indore
(MADHYA PRADESH)
Bhopal
(MADHYA PRADESH)
Jabalpur
(MADHYA PRADESH)
Chennai
(TAMILNADU)
Surat
(GUJRAT)
Ahemdabad
(GUJRAT)
As Videocon has large ofc( optical fiber cable ) network in these areas
therefore we can select above cities as our target cities , so we need to
work on these cities in order to get contract from respective state
authorities .

2.
CONSULTING
TARGET CITIES

AUTHORITIES

FOR

Cities

Consultant Firms

Ludhiana

AECOME India Pvt. Ltd in

AECOME Asia Company ltd.
27

associati

Indore

HASKONING DHV Consulting Pvt.

association with HASKONING DHV Nethe
and Grand Thornton Boulevard

Bhopal

HASKONING DHV Consulting Pvt.

association with HASKONING DHV Nethe
and Grand Thornton Boulevard

Jabalpur

HASKONING DHV Consulting Pvt.

association with HASKONING DHV Nethe
and Grand Thornton Boulevard

Chennai

EPTISA Servicose De Ingeneria S.L. in as

LKS INDIA PVT. LTD.

Surat

Darashow and company Pvt. Ltd.

Amhedabad

Darashow and company Pvt. Ltd.

TARGET SEGMENTS
28

AND
PRODUCT OFFERINGS

TARGET SEGMENTS FOR VIDEOCON

i.
ii.
iii.
Iv.

Securities and surveillance

Electronic Services Delivery
Internet Connectivity (Through OFC and Wifi Hotspots )
Smart Lighting

NEW SEGMENT FOCUS

29

i.
ii.
iii.
iv.
v.
vi.

Water Quality Monitoring

Smart Meters and Management
Intelligent Traffic Management
Smart Parking
Smart Boards
Smart Poles

CURRENT INITIATIVE FROM VIDEOCON

i.
ii.
iii.
iv.
v.

Smart Lighting
Smart Parking
Smart Traffic Management
Smart Surveillance and remote monitoring.
E-Governance

SMART SOLUTIONS FOR PUBLIC TRANSPORT

30

1. CCTV Camera Surveillance in School/ Transport Buses.

2. Bus Location Tracking system.
3. Bus Wi-Fi & Entertainment system.
4. Passenger occupancy status.

E-Governance & Enterprise Smart Solution

31

32

Backhaul Transmission and Optical Fiber Media

i. Create WiFi Hotspots across the potential areas like Malls, Hospitals ,
Govt Buildings, Educational institutions etc. of the city.
ii. Provide fiber and transmission media for Backhaul requirements of
Telecom and IT services.
iii. Provide Voice solutions ( PRI , Centrex , Toll Free ) to enterprise
customer and Government institutions.

Data Center Hosting & Cloud Solution

i.
ii.
iii.
iv.

in class and high end storages.

Uninterrupted power supply with dual backup.
Data Center Hosting & Cloud Solution
Data Center in Mohali Spread across 4000 sq ft area along

v.

with other Network Nodes .

Best Equipped with FM 200 Fire alarm system , Temperature

vi.
vii.
viii.

sensors and 24*7 NOC facility.

Biometric entrance and CCTV surveillance .
Equipped with Precision Air conditioning and raised flooring .
Rack space for additional 30 Racks.

Smart Solution Experience Zone

i. FTTH
ii. Wi-Fi
33

iii. Smart lights

iv. Home monitoring/ Surveillance

FUTURE FOCUS( OFFERINGS)

Intelligent Transport Systems

i.
ii.
iii.
iv.
v.

Car Navigation
Traffic Signals
Control Systems:
Automatic number plate recognition
Speed Cameras to monitor applications, such as
security CCTV systems
34

Intelligent transportation systems (ITS) are advanced

applications which, without embodying intelligence as such
Aim to provide innovative services relating to different
modes of transport and traffic management and enable various
users to be better informed and make safer, more coordinated, and
'smarter' use of transport networks.

SMART METERS

A smart meter is a new kind of gas and electricity meter that can

digitally send meter readings to your energy supplier.

This can ensure more accurate energy bills. Smart meters also come

with monitors, so you can better understand your energy usage

Send electronic meter readings to your energy supplier

automatically.
Smart meters come with in-home displays, which give you real-time
feedback on your energy usage and what it is costing.

35

A smart meter works by communicating directly with your energy

supplier, so the company will always have an accurate meter

reading
Smart meters can work in a variety of different ways, including
using wireless mobile phone type technology to send data.

How Dose Smart Meter Works?

A smart meter works by communicating directly with your energy
supplier, so the company will always have an accurate meter
reading and there's no need for you to take a meter reading
yourself.
Smart meters can work in a variety of different ways,
including using wireless mobile phone type technology to send data

36

SMART PARKING
i.

Accurately senses vehicle occupancy in real time

ii.

Guides residents and visitors to available parking

iii.

Simplifies the parking experience and adds value for parking

stakeholders, such as drivers and merchants

iv.

Enables intelligent decisions using data, including realtime

status applications and historical analytics reports

37

v.

Provides tools to optimize workforce management

SMART BOARDS

Smart Boards are used as medium of advertisement or information kiosks at public places.

38

SMART POLES
SMART POLES is a smart solution which performs various roles
1.
2.
3.
4.

LED Lights( Energy Efficiency)

Telecom Carrier
Advertisement
Better mobile communication
39

5. Street Lightning (better infrastructure and citizen security)

SMART PARKING
Smart Parking System emphasize on Optimizing parking space usage, improve the
efficiency of your parking operations and help traffic in your city flow more freely
with the next generation of smart parking.
A vehicle parking system that helps drivers find a
vacant spot. Using sensors in each parking space that detect the presence or absence
40

of a vehicle, signs direct incoming drivers to available locations. The new service
includes the Smart Roads app which enables commuters to pre-plan their trips, and
provides real-time information about road traffic conditions and Smart Parking app.

CONCLUSION
AND
RECOMMENDATION

41

Now we are well aware of SMART CITY and all its aspects . As this concept has been
implemented in some foreign countries like Barcelona is best smart city example in world
.The GOI has aimed to achieve the target of 100 smart cities in phased manner but till now no
smart city has been formed but steps has been taken in this direction. Having recognised that
cities are the engines of growth and are drawing a million people every minute from rural
areas, the Government has introduced the Smart City Challenge, handing over the onus of
planned urbanisation to the states. In the approach to the Smart Cities Mission, the objective
is to promote cities that provide core infrastructure and offer quality of life to citizens, a clean
and sustainable environment and application of smart solutions. Those states that measure
up to the guidelines and nominate cities could get funding of Rs 100 crore per year per city
for the next five years.

42

The funding is a golden chance for states to rejuvenate

their urban areas but the Smart Cities Mission still has its own challenges to face. Here are
few challenges:

1. Retrofitting existing legacy city infrastructure to make it smart: There are a

number of latent issues to consider when reviewing a smart city strategy. The most
important is to determine the existing citys weak areas that need utmost
consideration, e.g. 100-per-cent distribution of water supply and sanitation. The
integration of formerly isolated legacy systems to achieve citywide efficiencies can be
a significant challenge.

2. Financing smart cities: The High Power Expert Committee (HPEC) on

Investment Estimates in Urban Infrastructure has assessed a per-capita investment
cost (PCIC) of Rs 43,386 for a 20-year period. Using an average figure of 1 million
people in each of the 100 smart cities, the total estimate of investment requirements
for the smart city comes to Rs 7 lakh crore over 20 years (with an annual escalation of
10 per cent from 2009-20 to 2014-15). This translates into an annual requirement of
Rs 35,000 crore. One needs to see how these projects will be financed as the majority
of project need would move through complete private investment or through PPPs
(public-private partnership).

3. Availability of master plan or city development plan: Most of our cities dont
have master plans or a city development plan, which is the key to smart city planning
and implementation and encapsulates all a city needs to improve and provide better

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opportunities to its citizens. Unfortunately 70-80 per cent of Indian cities dont have
one.

4. Financial sustainability of ULBs: Most ULBs are not financially self-sustainable

and tariff levels fixed by the ULBs for providing services often do not mirror the cost
of supplying the same. Even if additional investments are recovered in a phased
manner, inadequate cost recovery will lead to continued financial losses.

5. Technical constraints of ULBs: Most ULBs have limited technical capacity to

ensure timely and cost-effective implementation and subsequent operations and
maintenance owing to limited recruitment over a number of years along with inability
of the ULBs to attract best of talent at market competitive compensation rates.

6. Three-tier governance: Successful implementation of smart city solutions needs

effective horizontal and vertical coordination between various institutions providing
various municipal amenities as well as effective coordination between central
government (MoUD), state government and local government agencies on various
issues related to financing and sharing of best practices and service delivery
processes.
7. Providing clearances in a timely manner: For timely completion of the project,
all clearances should use online processes and be cleared in a time-bound manner. A
regulatory body should be set up for all utility services so that a level playing field is
made available to the private sector and tariffs are set in a manner that balances
financial sustainability with quality.
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8. Dealing with a multivendor environment: Another major challenge in the Indian

smart city space is that (usually) software infrastructure in cities contains components
supplied by different vendors. Hence, the ability to handle complex combinations of
smart city solutions developed by multiple technology vendors becomes very
significant.

9. Capacity building programme: Building capacity for 100 smart cities is not an
easy task and most ambitious projects are delayed owing to lack of quality manpower,
both at the centre and state levels. In terms of funds, only around 5 per cent of the
central allocation may be allocated for capacity building programs that focus on
training, contextual research, knowledge exchange and a rich database. Investments in
capacity building programs have a multiplier effect as they help in time-bound
completion of projects and in designing programs, developing faculty, building
databases as well as designing tool kits and decision support systems. As all these
have a lag time, capacity building needs to be strengthened right at the beginning.
10. Reliability of utility services: For any smart city in the world, the focus is on
reliability of utility services, whether it is electricity, water, telephone or broadband
services. Smart cities should have universal access to electricity 247; this is not
possible with the existing supply and distribution system. Cities need to shift towards
renewable sources and focus on green buildings and green transport to reduce the
need for electricity.

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Beside this we also have some industry level challenges as well . As VIDEOCON
is not a networking devices manufacturer so it has to collaborate with some another
companies for providing various solution ie. Smart solutions.
So Videocon Group has initiated some initial level talk regarding collaboration for
providing various smart solutions

VIDEOCON

HAS

PROPOSED

ALLIANCE WITH SOME SMART

SOLUTION PROVIDER LIKE:

SUGGESTION
46

FROM
THE
STUDY

47

The various suggestion has been raised from above study as well as from
public opinion

VEHICLE-FREE zones in cities.

Multi-level parking to sort out problem of vehicle parking.

Placement of CCTV cameras across the city.

Wifi hotspots across cities.

Whats App group to complain about potholes or non-functioning streetlights

Smart policing app for filing online complaints.

MY CITY MY IDEAS like campaigns must be organized regularly.

Online portal for payment of utility bills

Online portals for grievances redressal

Video-conferencing system should be adopted at government schools.

Rainwater harvesting system must be adopted.

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Solar-powered streetlights, Synchronized and solar-powered traffic signals are

also required as an initiative for promoting renewable energy.

There should be merged underground channels for electricity and other cables
and sewage/drainage.

Efforts should be made to setup plants for composting, re-cycling and wastewater treatment.

BIBLIOGRAPHY
WEBSITES REFERED

www.wikepedia.com
www.google.co.in
www.videocontelecom.com
www.smartcitieschallenge.in
www.smartcities.gov.in

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