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Let’s Build a
Smarter Planet:
Energy and Utilities–
Empowering the Consumer

© 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

The world is smaller and flatter.

2 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

The reality of living in a globally integrated world is upon us.

ƒ Global financial crisis has had lasting impacts on the overall market.
ƒ Volatility in price and demand for energy worldwide.
ƒ Growing concern about the effects of climate change.
ƒ Increasingly empowered and interconnected consumers.

The world is connected:

economically, socially and technically.

3 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

The need for progress is clear.

170 billion 36.8% 1/4

Kilowatt-hours wasted Projected growth in Proportion of worldwide

each year by consumers worldwide energy demand CO2 emissions created
due to insufficient power by 2030. by power generation, the
usage information. largest man-made source.

4 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

The opportunity for progress is clear.

$70 billion 15% 14% lower

reduction in emissions
peak loads
The U.S. could save up to In the Pacific Northwest Smart grid technology
$70 billion in infrastructure National Laboratory Smart has the potential to reduce
spending over the next Grid project, consumers the power sector’s CO2
20 years through better decreased their overall emissions 14% by 2020.
management of peak load on the grid by
existing assets. 15% when offered the
opportunity to save an
average of 10% on their
electricity bills.

5 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

The way the world works is changing—and leaders must lead

through the unknown.
CHANGE NEEDED PAST CHANGE SUCCESS
14% 6% 21%

7 in 10
Utilities CEOs anticipate turbulent
17%

69%
21%

74%
24%

change and bold moves.

55%

19%
19%
Drop in utilities CEOs’ confidence
in their organizations’ ability to
2008 2006 2008
manage change.

No/limited Change

Moderate Change

6 Source: 2008 IBM CEO Study Substantial Change © 2010 IBM Corporation
Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

For energy and utilities organizations, this means finding a way to

lead in a new environment shaped by three key factors.

CLIMATE CHANGE CONCERNS

As the debate over climate change has become much more public, governments around
the world are responding with new energy policies, programs and legislation. Consumers
are increasingly concerned about the environmental impact of the products they buy,
including energy.

CONSUMER EMPOWERMENT
Newly empowered consumers are leveraging provider choice options, actively managing
their usage, moving toward self-generation of power and making their voices heard
through multiple channels.

TECHNOLOGY INNOVATION
Lower-cost communications, more cost-effective computing and open standards are
strengthening the business case for technology innovation in the energy and utilities
industry. Technologies such as smart meters, network analytics and distributed
generation are changing the way energy is created and delivered.

7 Source: IBM, “Plugging In the Consumer” © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

There is an imperative from governments and consumers alike

for energy and utilities organizations to transform themselves to
ensure environmental responsibility, economic competitiveness
and national security.

By leading innovation throughout the industry,

their positive impact will be felt far beyond.

LOCAL AND
ENERGY AND ENVIRONMENT
GLOBAL
UTILITIES AND SOCIETY
ECONOMIES

8 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

This mandate for change is a mandate for smart.

9 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

To deliver services more responsibly and more efficiently,

energy and utilities organizations are working toward a smarter
energy value chain.

TRANSFORMING EMPOWERING
THE UTILITY NETWORK THE CONSUMER
Transforming the utility network Empowering consumers
from a rigid analog system to a by providing them with near
dynamic and automated energy ENERGY AND
real-time, detailed information
delivery system. UTILITIES about their energy usage.

ENSURING CLEANER ENERGY

SUPPLY
Incorporating renewable energy and
electric vehicles into the power grid
and meeting stringent greenhouse gas
emissions targets while maintaining
10 reliable, cost-effective power supply © 2010 IBM Corporation
Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

They are doing so by becoming

instrumented, interconnected and intelligent.

11 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

INSTRUMENTED
We now have the ability to measure, sense
and see the exact condition of everything.

ƒ Today, there are 1 billion transistors for each

person on the planet.
ƒ In 2010, the number of RFID tags embedded
into our world and across entire ecosystems is
estimated to reach 30 billion.
ƒ In 2008, 6.7 million intelligent meters were used
for advanced metering in the U.S., compared
to 947,000 in 2006.

Remote monitoring devices tell when

and where faults occur and where the
inefficiencies are, enabling smarter
sourcing and distribution of power.

12 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

INTERCONNECTED
People, systems and objects can
communicate and interact with each
other in entirely new ways.

ƒ The Internet of people is 1 billion strong. Almost

one third of the world’s population will be on the
web by 2011.
ƒ There are an estimated 4 billion mobile phone
subscribers worldwide.
ƒ Hybrid car sales in the U.S. market are expected
to cross the one million mark by 2012.

Virtual marketplaces between consumers

and providers allow consumers to trade
flexibility in usage for lower costs.

13 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

INTELLIGENT
We can respond to changes quickly and
accurately, and get better results by
predicting and optimizing for future events.

ƒ Every day, 15 petabytes of new information is

being generated. This is 8 times more than the
information in all U.S. libraries.
ƒ An average company with 1,000 employees
spends $5.3 million a year to find information
stored on its servers.
ƒ If the U.S. grid were just 5% more efficient, the
energy savings would equate to permanently
eliminating the emissions from 53 million cars.

Power grids use sensors, smart meters,

digital controls and analytic tools to
automatically monitor and control two-way
energy flow.

14 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

+ + =
An opportunity for energy and utilities organizations
to think and act in new ways.

Incorporate renewable Empower consumers and Transform electric

energy and electric vehicles improve satisfaction by grid and gas and water
into the power grid and providing them with near infrastructures from
meet stringent greenhouse real-time, detailed information rigid, one-way
gas emissions targets while about their energy usage. systems to dynamic,
maintaining a reliable, cost- automated and reliable
effective power supply. information networks.

15 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

IBM’s SAFE Framework enables Energy & Utilities industry solutions.

The Solution Architecture for Energy and Utilities Framework (SAFE) is an innovative software
platform uniquely positioned to provide network visibility and control, process automation and
business collaboration solutions across the energy and utility value chain.

Regulatory,
Asset, Device
Risk and
and Service
Compliance
Monitoring
Management

Improved Informed
Integration
Customer Decision
Optimization
Experience Making
Analytics
Collaboration
Security
Resiliency
Asset Business
Lifecycle Process
Management Automation

Security
Solutions

Key benefits:
ƒ An approach to align technology with utility business needs ƒ Reusable implementation patterns to lower risk
ƒ The ability to build a simplified enterprise architecture— ƒ Support for the adoption of open and industry standards
one project at a time ƒ A choice of business applications and services from IBM
ƒ Utility industry best practices and solution accelerators and IBM Business Partners
to speed deployment
16 © 2010 IBM Corporation
Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

Energy and Utilities: Empowering the consumer.

1 2
SMART IS SMART IS
Providing consumers and businesses Updating and integrating customer
with tools to proactively analyze and systems to support the technology
manage their energy usage. evolution and new business
requirements.

3 SMART IS
Knowing how to incorporate new
and localized energy resources
into the utility network.

17 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

1 Customers are demanding the ability to collaborate with utilities

to create smarter homes and buildings.

90% 100 million 75%

Of consumer respondents Smart meters will be Of consumers on a
to IBM’s Global Utility deployed in the next five time-of-use pricing
Consumer Survey years, half of which will pilot in Ontario were
indicated that they would have a built-in Home-Area able to shift their
like a smart meter and Network (HAN) gateway load and save an
tools for managing their for in-home energy average of 3% on
energy usage. management programs their energy bills.
and services.

18 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

1 Smart is: Providing consumers and businesses with tools to

proactively analyze and manage their energy usage.

Communication channels

Utility Consumer

Usage information
Energy
Action Devices

Utilities are employing smarter technologies and applications to enhance and improve
customer relationships.

19 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

1 Smart is: Providing consumers and businesses with tools to

proactively analyze and manage their energy usage.

How will you do it?

Ensure that usage information is timely and consistent across all customer communication channels. Provide customers
with recommendations for alternate consumption patterns and reward actions that are advantageous to both the utility
and the customer in measurable, transparent and meaningful ways.

Enable the network Gather relevant data Collaborate

Extend utility operations into the home Gather data from devices and Work with customers, incenting them
by deploying smart meters and enabling provide information about energy to adjust their energy consumption via
them to communicate with consumption patterns. time-of-use pricing or voluntary
other devices. curtailment programs.

The benefits:
• Increased customer satisfaction
• New revenue streams through
additional products and services
and lower costs per customer
• Alignment of values between
the utility and its customers
• Automatic control for convenient
usage adjustments

20 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer
1 IBM has partnered with utilities around the world to implement
innovative solutions.
Energie Baden-Württemberg: Worked with IBM to put
in place a first-of-a-kind solution that generates and
displays the underlying price of electricity as it changes
throughout the day. In addition to providing a basis for
changing consumption behavior, it also establishes a
low-cost platform for changing EnBW’s customer-facing
processes like billing.
21
A centralized energy market operator: Seeking to improve
the quality of service they could offer, three utility providers
in one U.S. state wanted to provide energy consumers with
direct access to their consumption metrics. The organizations
hoped that by being better informed, consumers would be able
to act more responsibly when it came to their energy use.
© 2010 IBM Corporation
Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

1 A centralized energy market operator uses streaming data to

help consumers make more responsible energy choices.

Regulatory,
Asset, Device
Risk and
and Service
Compliance
Monitoring
Management

Improved Informed
Integration
Customer Decision
Optimization
Experience Making
Analytics
Collaboration
Security
Resiliency
Asset Business
Lifecycle Process
Management Automation

Security
Solutions

Key IBM assets utilized: Key benefits:

ƒ WebSphere portals and dashboards ƒ Provides a common point of information
ƒ Tivoli security solutions sharing among energy retail companies and
ƒ Business Process Management transmission companies
ƒ Information integration and archiving ƒ Supports regulatory requirements and standards

22 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

1 These solutions are powered by our unique expertise spanning

all facets of customer management and operations.

Smart Metering and Beyond:
Transforms distributed utility
operations by extending operational
awareness of consumer demand to
the end points of the utility network
and into the customer premises.
Customer Intelligence and Analytics:
Provides fact-based input and
customer-oriented methods to drive
customer insight across marketing,
sales and service.
Customer Web Portals:
Enables next-generation online
capabilities across new business
processes, customer experience
and technology innovation.

23 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

How will you…

ƒ Provide your customers with the information and tools they need to make informed
energy decisions?
ƒ Provide incentives to your customers to make informed decisions that can help your
utility manage the load in a more predictable manner?
ƒ Achieve a reasonable cost-to-serve through consistent approaches to dealing with
customers across all channels—including contact center, Web, mobile and IHDs?

24 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

2 The deployment of new technologies and shifts in customer

behavior are demanding transformation on the part of utilities.

4 in 5 70% $4.2 billion

Consumers would change Of the 5,000 respondents Will be spent in 2013
the times at which they in IBM’s 2008 Global Utility on information and
perform energy-consuming Consumer Survey are willing communications
housework in exchange for to experiment with how they technology for the
savings of 50% or more on interact with energy providers. smart grid in the U.S.
their energy bills. and Canada.

25 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

2 Smart is: Updating and integrating customer systems to support

the technology evolution and new business requirements.

Meter Data
Customer
Management
Relationship
Management
Mobile System
Workforce

Load
Management

Outage
Management Customer Communication Customer
Information channels
System
Geospatial
Information
System
Data

Insight

With customers’ emerging role as both a supplier and consumer of energy, there is a need
for utilities to enhance tools and technologies to better integrate the customers’ participation
in the value chain.
26 © 2010 IBM Corporation
Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

2 Smart is: Updating and integrating customer systems to support

the technology evolution and new business requirements.

How will you do it?

Proactively shape the regulatory framework to drive change in an operating scope beyond traditional services. Modernize
customer systems to support new processes and manage larger amounts of data. Provide seamless access to information
through all channels.

Update customer systems Manage data Present usage information

Adapt to climate-related regulations, Manage high volumes of data, multiple Provide customers with information on
complex rate structures, technology integration touch points and increased prices, costs and usage with convenient,
innovation, increased data volumes number of participants requiring automated controls and tools to
and an empowered consumer. access to customer data. enhance their experience.

The benefits:
• Leveraged meter data • New tools and information
availability for customer care agents
• Improved billing flexibility and
scalability • More accurate billing information

27 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

2 IBM is beginning to partner with organizations around the world

to implement innovative solutions.

A Canadian regulator: Launched a pilot time-of-use
program that rewards consumers for using less power
during times of shortage or peak demand, leading
participants to shift 25% of their usage away from
peak hours.
A U.S. utility: Anticipates lowering its own operating
costs while helping its customers lower their energy bills.
The ability to monitor and change energy use through
smart grid technology will save customers money and
lower general energy consumption.

28 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

2 These solutions are powered by our unique expertise spanning

all facets of utilities’ customer systems.

Customer Focused Utility: Customer Systems Implementation Customer Systems Management:

Helps utilities understand their
customers’ expectations, define
the capabilities needed to satisfy
those expectations, and build those
customer-related capabilities into
the smart grid transformation plans.
and Modernization: Focuses on
the componentization, consolidation,
modernization and replacement
of legacy and packaged customer
systems, as well as their integration
with other applications across
the enterprise.
Provides a managed environment for
customer systems and their technical
environments, which helps utilities
improve service levels and business
flexibility while reducing operational
cost, time and risk.

29 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

How will you…

ƒ Update customer-facing applications (CIS, CRM) to support new rates and manage
larger amounts of data?
ƒ Maintain the security of sensitive customer data—as well as the information
that can be derived from it—contained in records generated by smart meters?
ƒ Enroll consumers in demand-response and energy-efficiency programs?

30 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

3 The demand for alternate and renewable sources of energy

is growing.

20-20-20 1 million Net-zero

The EU climate package The California Solar
sets targets of a 20% cut in Initiative authorized the
greenhouse gas emissions, state to invest $3.2 billion
a 20% increase in the use in small-scale solar electric
of renewable energy and power systems over eleven
a 20% cut in energy years and to establish the
consumption through statewide goal of building
improved energy efficiency one million solar electric
by 2020. roofs amounting to 3,000
megawatts (MW) of solar
electric power.
A net-zero energy home
is capable of producing,
at minimum, an annual
output of renewable
energy that is equal to
the total amount of its
annual consumed/
purchased energy from
energy utilities.

31 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

3 Smart is: Knowing how to incorporate new and localized energy

resources into the utility network.
Energy
Solar
storage

Wind

Coal Energy storage

Hydro UTILITY Nuclear
Solar Wind

Energy
Solar storage

Energy flow Wind

Information flow
Payment/collection flow Plug-in vehicle

Innovative processes and systems enable the utility to incorporate new energy resources
into the grid, to manage and maintain those resources, and to ensure the necessary flow
of information and finances among participants.

32 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

3 Smart is: Knowing how to incorporate new and localized energy

resources into the utility network.

How will you do it?

Efficiently scale distributed energy resources by ensuring the safety and reliability of network operations and by
implementing maximum adoption of distributed energy technologies at the lowest cost. Provide fair compensation
and transactional efficiency for customers.

Provisioning Monitor, maintain, control Settlement

Track the installation of distributed Continuously assess resource availability, Securely execute all financial
resources: where, when and how to impending failures, repairs and upgrades. transactions, including
incorporate utility operating Dispatch the resources based on payments and collections.
practices and models. operating needs.

The benefits:
• Ensure the safe and reliable • Ensure efficient transactions—i.e.,
operation of the network both utilities and consumers are
fairly compensated
• Provide distributed energy
technologies at the lowest cost

33 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

3 IBM has partnered with utilities around the world to implement

innovative solutions.

European Demonstration Project: IBM Global Business
Services and IBM Research developed a real-time energy
monitoring and management solution that can balance the
charging of vehicles against the availability of wind energy
reserves. Conversely, the solution can draw energy
reserves and regulation power back from the cars into the
grid to stabilize energy availability. An advanced modeling
and run-time solution, hosted on IBM BladeCenter servers,
is used to analyze the collected data and host the real-time
analytics and portal software.
MVV Energie: Teamed with IBM Global Business Services
and others to create a virtual marketplace that provides
energy companies and customers with real-time energy
generation, consumption and availability data. Users can
employ this solution, which leverages IBM WebSphere MQ
Telemetry Transport software, to monitor local energy
reserves and view current pricing for outside energy sources.

34 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer
3 These solutions are powered by our unique expertise spanning
all facets of the energy and utilities system.
Electric Vehicles: Visioning and strategy to support the
various business models which may develop around the
supply and demand of electricity with PHEVs and EVs.
Development of IT infrastructure and standards required
to enable the supply and billing of electricity to PHEV and
EV mobile customers.
35
Renewable Energy Resources: Visioning, strategy and
development of IT and communications infrastructure
required to integrate distributed energy into the utility network
and to gain visibility that will enable better management of
electricity supply and demand.
© 2010 IBM Corporation
Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

How will you…

ƒ Ensure the optimum time to charge and discharge grid-connected batteries
for frequency control and energy resource?
ƒ Manage network technologies so they become a controllable resource more
than a customer service?
ƒ Bill for an EV charge in a public space for a driver that does not have an account
with your utility?
ƒ Manage seamlessly in an environment where there are many different devices
and companies?

36 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

Why IBM?
Only IBM can provide the unique combination of technology and expertise you need to
ensure reliable, cost-effective and environmentally sound operations across the energy
and utility value chain—from the source, through the grid, to the end consumer.

37 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

Solution Architecture for Energy and Utilities Framework:

Software capabilities.

Visualize infrastructure availability Manage large quantities of

and performance through device, utility documents and processes
Regulatory, to comply with government-
event and usage data, providing Asset, Device
Risk and
real-time control and analysis to and Service mandated regulations.
Compliance
speed time to resolution. Monitoring
Management
Use data and information
Deliver convenient, personalized aggregated from business and
customer experiences by enabling Improved Informed operation systems to analyze
Integration
Customer Decision
interactive communication and Optimization events, develop insights, correlate
Experience Making
providing consumers with more Analytics reactions to change and improve
control over their energy sources Collaboration business flexibility and performance.
and usage. Security
Resiliency
Asset Business Model, manage and optimize
Track, document and make decisions Lifecycle Process business processes resulting in faster
about the procurement, deployment, Management Automation time to market, increased customer
operation, maintenance and disposal satisfaction, and higher productivity.
Security
of generation plant, transmission or
Solutions
distribution field assets.
Comprehensively manage and
prevent security risk across all
business domains.

38 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

IBM’s Solution Architecture for Energy and Utilities Framework

enables utility companies to start with any solution and build upon
it over time to achieve a simplified, strategic infrastructure.

1 Choose a project
and implement it
to achieve
2 Build on the value
of previous projects,
reusing assets and
3 Achieve a simplified,
strategic infrastructure.

immediate ROI. implementation patterns.

39 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

Energy and Utility companies benefit from added speed, choice

and flexibility, along with lower levels of risk and the support of
a vast IBM Business Partner network.
Speed: Leverage industry best practices, repeatable business patterns and open
standards to implement solutions faster than ever.

Choice: Utilities choose the solutions that provide the most value to them, in the order and
at the pace that makes the most sense.

Flexibility: Techniques built on business process management and service-oriented

architecture means easier deployment and interoperability of solutions.

Lower risk: Incremental projects, each with a defined payback period, are more easily
scoped and implemented—and build on infrastructure deployed in previous phases.

Business Partner network: Pre-validated, powerful applications integrate seamlessly with

IBM SAFE Framework middleware.

40 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

Why must we take action now?

VOLATILE DEMAND AND INCREASING COST

Changing utility business conditions will create new challenges of balancing supply and
demand from both an operational and financial perspective. Current utility infrastructure
will need to be upgraded to address this challenge.

ENVIRONMENTAL CONCERNS
Consumers are increasingly concerned about the environmental impact of the products they
buy, including energy. As a result, they are demanding that utilities provide them with new
sources of energy and more information that will enable them to make smarter decisions.

CONSUMERS DEMAND A DIFFERENT MODEL

Consumers desire more information and reliability when it comes to their energy use and the
system as a whole. Building a smarter infrastructure is a singular way to meet these demands
while stimulating growth in the greater economy.

41 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

How to get started: A five-step roadmap to smart.

Strategy

1 Shape a sustainable energy and utilities environment wherever you operate.

2
Prioritization
Invest in the transformation of your infrastructure.

3
Integration
Share data across the value chain to promote smarter consumption.

Optimization

4 Effectively manage supply and demand.

5
Discovery
Identify the next frontier for energy and utilities locally and globally.

42 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

We’ve only just begun

to uncover what is possible
on a smarter planet.
The world will continue to become smaller,
flatter and smarter. We are moving into the
age of the globally integrated and intelligent
economy, society and planet.

There’s no better time to start building smarter

energy and utilities organizations—focused on
providing energy responsibly to empowered
consumers. And there’s no better time to invest
in creating the kind of society we all desire.

Let’s work together to drive real

progress in our world.

43 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

APPENDIX

44 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

Where is IBM applying its expertise today?

WE ARE… ƒ Developing smart energy grids around the world.

ƒ Helping retailers track products from the supplier to the store shelf.
ƒ Implementing intelligent traffic systems to increase efficiency and reduce
environmental impact.
ƒ Engineering more resilient and adaptable strains of rice.
ƒ Providing crime fighters with instant mobile access to mountains
of pertinent data.

45 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

To empower consumers, smart energy and utilities organizations

are working to…

DRIVE COLLABORATION INTEGRATE THE CUSTOMER

AND SHARE DATA INTO THE VALUE CHAIN
Engage and enable customers to Reshape services and processes,
make more informed decisions, and ensure continuous access to
and reward them for doing so. EMPOWERING information.
THE
CONSUMER

MEET DEMAND FOR ALTERNATE

ENERGY SOURCES
Improve energy efficiency while
mitigating environmental impact.

46 © 2010 IBM Corporation

Let’s build a smarter planet: Energy and Utilities—Empowering the Consumer

+ + =
An opportunity for energy and utilities organizations
to think and act in new ways.

Drive collaboration Integrate the customer into Meet demand for

and share data. the value chain. alternate energy
sources.

47 © 2010 IBM Corporation