Airtel digital TV

About
Airtel Digital TV is the DTH (Direct to Home) from Bharti Airtel- The largest te
lecom operator in India. It uses MPEG-4 digital compression with DVBS2technology
, transmitting using INSAT 4CR 74°E.
History
Airtel digital launched on 8th October, 2008 with a 360 degree mega campaign "Co
me Home to the Magic". Since that it has launched 2 other campaigns 'Stars come
home' (March 2009) and 'DTH Picture Clarity' (August 2009) has increased its cha
nnel base to 183+ channels. Airtel digital TV is now amongst the fastest growing
DTH brands in the country and is available across 5000+ towns in India. It has
also been ranked as the best DTH service by "Living Digital" magazine
Features
• Universal remote: Unique to Airtel. Allows customers to enjoy the convenience
of one remote for both TV & DTH.
• iTV Services (Interactive Services): iTV is a unique and interactive service t
hat allows a viewer to shop, plan holidays, see horoscope forecasts, book movie
tickets, order a pizza, watch news, sports with on-demand facts and analysis and
much more, all at the press of a button. The viewer can choose from the variety
of applications based upon individual needs. These services include- iLearn, iN
ews , iShop, iMatinee, iTravel, iNet, iCity, iAstro, and iSports, iPizza. Recent
ly Airtel launched a new service called iPizza that allows customers to order pi
zza via digital TV. • Widgets: This helps the customer to get information like W
eather, Stock news while watching TV with a single click without moving away fro
m the TV programme being watched. • PPV (PAY PER VIEW) movies: With 'Pay Per Vie
w' movies on Aitel Lvie , customers can watch the latest blockbusters in Hindi,
English and other regional languages. The blockbuster show, 'Hannah Montana' was
also featured there. Booking of such PPV is easy and can be done in one of the
3 ways: 1. SMS from your Registered Telephone Number ( eg SMS .......) 2. Online
( www.airtel.in/digitalTV) 3. Customer Care ( 12150 - Toll free from Airtel mob
ile or 18001028080
News Articles
Bharti Airtel launches DTH service The Financial Express Telecom operator Bharti
Airtel on Tuesday made its debut in the television
space with the launch of its direct to-home (DTH) satellite television service,
which will offer over 175 channels across the country from October 9. Airtel in
tie-up with Infosys Livemint.com Bharti Airtel announced it has entered into an
innovation and technology partnership with Infosys Technologies Limited to deliv
er superior customer experience to the customers of Airtel digital TV, its Direc
t-To-Home (DTH) TV service. Bharti Airtel Partners With Infosys Technologies to
Deliver Next-gen Interactivity. Reuters Bharti Airtel, India's leading integrate
d telecom services provider, today announced it has entered into an innovation a
nd technology partnership with Infosys Technologies Limited (Infosys) to deliver
superior customer experience to the customers of Airtel digital TV, its Direct-
To-Home (DTH) TV service. AR Rahman to soon knock on Airtel Digital TV customers
' door Bangalorenewsnetwork.com Bharti Airtel Limited announced a mega promotion
for its DTH service digitalTV - offering its customers the once-in-a-lifetime o
pportunity to win a chance to bring home A R Rahman, Saif Ali Khan, Kareena Kapo
or, Zaheer Khan and Gautam Gambhir. In addition, customers stand a chance to win
a number of other exciting prizes. The offer is valid till 31st May 2009. Airte
l digital TV brings celebrities to your doorstep Afaqs.com To attract new custom
ers for its direct to home (DTH) service, Airtel digital TV (of the Bharti Airte
l Group) has announced a promotion which will literally bring stars to the doors
teps of its customers. Airtel DTH helps bring home the celebrities Exchange4medi
a.com Airtel digital TV, the DTH service from Bharti Airtel, which was launched
amid much fanfare late last year and a 65-second TVC featuring a plethora of
celebrities from different fields, is carrying forward the celebrity peg in its
latest television campaign as well%u2026 R Chandasekar, Head - Brand & Media, Bh
arti Airtel, elaborated, "When we had launched Airtel Digital TV, our propositio
n was 'Come home to the Magic'. We have translated this brand proposition into a
consumer promotion, where we are literally bringing the magic to the doorsteps
of our consumers. That was the brief that we had given to JWT." Airtel digital T
V rolls out new campaign Campaign India Airtel digital TV has rolled out a new c
ampaign to promote its mega consumer promotion which will offer customers an opp
ortunity to meet stars such as A.R Rahman, Saif Ali Khan and Gautam Gambhir%u202
6 When Rahman met Mohammed Rafi Hindu.com It must have been some kind of magical
, musical moment when Mohammad Rafi and Oscar-winning musician A.R. Rahman met h
ere Tuesday afternoon. Mr. Rafi, an engineer, was the winner of Airtel's "Bring
Home the Magic" contest and had the privilege of hosting Mr. Rahman, also an Air
tel Brand Ambassador, at his house. Airtel digital TV brings Home the Magic with
Kareena Kapoor. Afaqs.com Bharti Airtel Limited today announced the second winn
er of its mega promotion 'Bring Home the Magic' for its DTH service - digital TV
. Rajesh Nambiar, a Banker from Mumbai, is the Airtel digital TV customer who wo
n the once-in-a-lifetime opportunity to host Airtel Brand Ambassador Kareena Kap
oor at his home in Shivaji Park, Mumbai%u2026. Kareena Kapoor makes a double imp
act Sify Kareena Kapoor has not had a moment away from the limelight%u2026 So wh
at does Kareena do when she gets some time off in between the applause she goes
to Airtel DTH to meet the winners of a contest.Nothing like some fan adulation t
o pick up your mood.
Competitors
In the DTH space there are a number of other private players such as • • • • • B
ig TV TATA Sky Dish TV Sun Direct Videocon D2H