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HOW CRM LEAD SCORING WORKS IN A

PRACTICAL SCENARIO?

In this blog, we repeated many times that all leads arent created equal. Their sources
have varying intentions and intensity. An experienced business knows to hobble
between many leads, before zeroing-in on serious prospects. With a CRM-based lead
scoring you can replicate these successful lead processing actions. You can transfer
them on-to a larger scale and bigger volume.
As your industry gets competitive, acquiring right insights could be the way to drive your
business forward.
W hy Lea d Sc or ing Is N e c e ss a r y ?
Leads dont ring your cash register; but lead conversions to it.
According to the prospects level of interest, you can score individual leads based on
chances of furthering the conversion. It could be varied from oh-I-dont-use-thisnumber to a direct whats your pricing?

For any business, converting 10-15% of your leads are deemed to be a great
performance. This could get continually escalated or downshifted based on the market
environment at that time. This could vary depending on a number of factors, including
season, lead volume, marketing campaigns, etc.
Your lead quality can also vary depending on direct prospect interaction.
With all these factors playing a part, having a direct approach to automating lead
segregation gets almost impractical and vague. You can handle lead segregation only
through a direct lead scoring process.
D ete rm i nin g Le a d Qua l ity Fa c tor s
In a practical situation, it could be hard to gauge the seriousness of each lead on an
individual basis. When handling a large lead volume, a clear-cut checklist allows you to
segregate leads laying on the higher probability side. This simply leads to fluctuating
quality of leads, each lead potentially cutting back to its sources.
Based-on your industry, you could have a combination of these multiple factors to
determine your lead quality.
Authe ntic Le a d D a ta
If a prospect is looking forward to a conversion, it reflects as definite attention to
furnishing necessary lead information. This attention could be reflected in furnishing the
requisite information from multiple sources. This can include website contact form, Emails or phone calls.
If a lead doesnt follow through with a clear strategy of follow-up, it can easily get
blacklisted.
Ve r s i on Lim i ta tions for yo ur B us ine s s

If your prospect needs only a limited version of your business, you could be suddenly
thrown into several connected constraints. You can have budget constraints or size
constraints with your business. If you carry fundamental differences with prospects, it
can immediately get harder to push them forward to conversion.
By counting the point of differences with your prospects, you could roughly estimate
opportunity of conversion for each individual lead.
Foll ow in g Leve l of In te r e s ts with Pr os pe c ts
In association with specific Industry, your lead funnel may have varying length and
complexity. Your prospect interest could sway and vary at multiple points of time. Having
an ability to manage your time with each prospect can easily increase the chances of
conversion.
If you want to know more about handling your lead flow towards better conversion,
Contact us @ +91-7899887755 or sales@Kapturecrm.com !

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