Beruflich Dokumente
Kultur Dokumente
Komputer
dan
Masyarakat
E-Business & ECommerce
Fakultas
ILMU KOMPUTER
Program
Studi
SISTEM
INFORMASI
Tatap
Muka
06
Abstract
Definisi
e-Business
&
eCommerce
Implementasi E-Business
Strategi penerapan e-business
di Indonesia
Kode MK
Disusun Oleh
87019
Kompetensi
Mahasiswa mampu membedakan ebusiness dengan e-commerce.
Mampu memberikan contoh penerapan
e-business dan e-commerce.
Mampu membedakan jenis-jenis ebusiness
E-Business
Definisi E-Business
1. Business Processes : Any processes in business functionalities, related with the effort to
create the products & services
2. Productivity : People can do more job with a better and more accurate result
3. Efficiency : People can do job, with a faster time and lower cost. E-business enables
company to streamline the organization
4. Supply chain creates better stock controlling, ERP creates better management of
production & information flow through all business processes.
5. Production time is shortened, operational cost is lowered, quality control system is
improved. Those enable products come out with more competitive cost and quality.
6. CRM enables company to have database system of customers. It will categorize and
classify the customers, such as top, loyal, urgent, strict, crucial, bad debt customers, etc.
Economic law : 80% of enterprise revenue is contributed by 20% customers.
Personalization or customized treatment to special customers will improve the repeat
order volume. For retail business, CRM enables company to create loyal community and
may improve the order no. & value.
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FOCUS OF E-BUSINESS
E-Commerce business focuses on the wider market & online system, to get higher
sales order revenue.
Customers possibly do not know exactly what they want. These are the treatment that may
bring comfort & satisfaction to the customers
CUSTOMERS NEED
Customers Fundamentals :
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Speed
Convenience
Personalization
Price
Remember who we : customer spend the money for us, so treat us nicely
Make it easy to order and procure the service : Dont make the process too complex,
let customers contact to many persons.
TRANSFORMATION TO E-BUSINESS
Increase profitability
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Cost per transaction : Lower time consumed & operational cost enable us to
decrease the price. Motto : We are the lowest, may mean that there is a better back
end system process, to produce lower operational cost. Few competitors can follow
the price.
Shorter & on time delivery : better planning of raw material & stock, production
process, enable company to deliver product & service faster
Customer loyalty may come from better price, competitive product, shorter delivery
time, and treatment to customer
Web based Portal enables company to create community, build relationship, and
offer attractive products/services.
E-Commerce
Definisi
Web site, as the online presence, providing any information related with the
profile/products/services
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Matching buyers & sellers who never found each other in the past
New business model : Why sell it when you can give it away
Includes front & back office applications that form the core engine for the
modern business
E-Business is the overall strategy of redefining old business models, with the
aid of technology, to maximize customer value and profit.
New business model, Free services : Free email, web hosting, file hosting, groups,
internet access, IDD communication, advertising, even were paid for browsing, etc.
The content provider creates visitor community and the revenue may come from the
advertising or selling the visitor database.
Bringing many first movers or startups companies to the sea of red ink financial
report.
E-business system behind the E-Commerce, creates better offer, order processing
(faster & committed delivery), and customer service system.
First 2 (two) phase, the future belongs to upstarts, the technology would trump the
experience.
Now, experience, distribution, and margin are worth something after all.
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The ability to streamline the structure of information and to influence and control its
flow is a dramatically more powerful and cost effective service than is that of moving
and manufacturing physical products
Inability to overthrow the dominant, outdated business design often leads to business
failure
Using E-Commerce, companies can listen to the customers and become the
cheapest, the most familiar, or the best
Dont use technology just to create the product. Use technology to innovate,
entertain, and enhance the entire experience
The goal of new business design is for companies to create flexible outsourcing
alliances that not only offload costs but also make customers ecstatic
For urgent E-business projects, its easy to minimize application infrastructure needs
and to focus on the glitzy front end apps. The oversight can be costly in more ways
than one
The tough task for management is to align business strategies, processes, and
applications quickly, correctly, and all at once. Strong leadership is imperative.
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Consumer trends
Faster service
Self Service
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Integrated solutions
E-Service
Seamless Support
Organizational
Outsourcing
Contract manufacturing
Virtual Distribution
Employee
Enterprise technology
Multi-channel integration
Middleware
General Technology
Infrastructure convergence
Customer focused
KEY
E-BUSINESS DESIGN
success
success
Task oriented
Solution oriented
ASSUMPTIONS
Customers dont care what your office looks like; they only care about getting the
great service.
Keep your website simple
Business planned for profit apt to fail; Business planned for service are apt to
succeed.
Keuntungan E-Commerce
Revenue stream (aliranpendapatan) baru yang mungkin lebih menjanjikan, yang tidak
didapatkan pada system transaksi tradisional.
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Trading partners yang sudah saling mengetahui dan antara mereka sudah terjalin
hubungan yang berlangsung cukup lama.
E-Commerce antara usaha dan usaha baik pelanggan maupun pemasok (supplier)
Melakukan transaksi antar usaha ini secara elektronik dapat banyak keuntungan
seperti lebih cepat, lebih nyaman, lebih efisien.
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Dengan semakin banyaknya pribadi yang terhubung pada internet maka pasar B2C
semakin potensial
Konsumen mendapatkan akses yang luas pada produk dan jasa yang ditawarkan
secara online.
Penggunaan intranet atau teknologi internet untuk mengatasi kegiatan yang terjadi di
dalam e-bisnis. B2E tidak mengambil keuntungan seperti jenis model bisnis ecommerce yang tadi.
Dengan semakin banyaknya individu yang menawarkan produk dan jasa melalui
internet maka pasar C2B semakin potensial.
Perusahaan mendapatkan akses yang luas pada produk dan jasa yang ditawarkan
oleh individu
e-Commerceantaraindividudanindividusecaralangsung
Dengan semakin banyaknya individu yang terhubung pada internet maka pasar C2C
semakin potensial
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Shopping Cart
OnLine Payment
2. Shopping Cart
Sopphing Cart software merupakan sistem yang digunakan agar calon pembeli
dapat membeli barang-barang yang ditawarkan melalui catalog online,
mengawasi account kita setiap saat dan menggabungkan semua aspek eCommerce pada suatu situs.
OnLine Payment
Menyediakan layanan pembayaran secara online dari transaksi yang sudah
terjadi, online payment ini membutuhkan 2 komponenyaitu ;
Payment Gateway
Certification Authority
3. Payment Gateway
Payment Gateway biasanya dimiliki oleh acquirer (institusi financial tertentu yang
mendukung merchant dengan menyediakan layanan untuk memproses
transaksi).
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Payment gateway merupakan sistem yang menyediakan service online eCommerce kepada pasar.
Diperlukan olehacquirer untuk mendukung berlangsungnnya proses otorisasi dan
memonitor proses transaksi yang sedang berlangsung.
Certification Authority
Merupakan komponen infrastrukur yang menandai public key milikcardholder,
merchant dan atau acquirer manapun payment gateway-nya.
Daftar Pustaka
Buku Referensi:
Bagio Budiarjo, Komputer dan Masyarakat, PT. Elex Media Komputindo
Kenneth C.Laudon, Jane P.Laudon, Sistem Informasi Manajemen,
Shelly, Cashman, Vermaat, Discovering Computers 2006:A Gateway to Information,
Thompson, 2005
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