CrossFit RedBeard Business Plan

CONFIDENTIAL
CrossFit RedBeard, Inc.
Business Plan!
Prepared April 2016
Contact Information
Jeremy Edwards
jeremy_edwards@outlook.com
(903) 216-3942
www.crossfitredbeard.com
1590 Business Highway 121
Lewisville, TX 75056, United States
CrossFit RedBeard
Table of Contents
Executive)Summary)....................................................................................................................)1!
Opportunity).........................................................................................................................)1!
Expectations).........................................................................................................................)2!
Opportunity).................................................................................................................................)4!
Problem)&)Solution)............................................................................................................)4!
Target)Market)......................................................................................................................)4!
Competition).........................................................................................................................)5!
Execution).......................................................................................................................................)7!
Marketing)&)Sales)..............................................................................................................)7!
Operations)..........................................................................................................................)10!
Exit)Strategy).......................................................................................................................)11!
Company).....................................................................................................................................)12!
Overview)............................................................................................................................)12!
Team)....................................................................................................................................)12!
Financial)Plan)............................................................................................................................)14!
Forecast)...............................................................................................................................)14!
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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret
information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
CrossFit RedBeard
Financing)............................................................................................................................)16!
Statements)..........................................................................................................................)18!
Appendix)....................................................................................................................................)27!
Profit)and)Loss)Statement)...............................................................................................)27!
Balance)Sheet).....................................................................................................................)32!
Cash)Flow)Statement)........................................................................................................)36!
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CrossFit RedBeard
Executive Summary
Opportunity
Problem
Residents(of(the(nearby(Castle(Hills(housing(development,(as(well(as(the(neighboring(
cities(of(Lewisville,(The(Colony,(Frisco,(and(Plano(are(particularly(keen(on(maintaining(
their(fitness(levels.(However,(they(lack(an(affordable(fitness(facility(that(offers(personal(
coaching,(lifting(techniques(coaching,(nutritional(guidance,(and(constant(support(at(an(
affordable(price.(
Solution
Our(facility(not(only(provides(all(of(the(aforementioned(services(to(potential(clients,(but(
is(providing(them(with(the(adequate(workout(space,(equipment,(and(aesthetic(that(our(
potential(clients(have(come(to(expect,(and(a(very(reasonable(price(compared(to(other(
facilities.(We(have(also(secured(a(space(in(a(location(that(is(beneficial(to(those(who(do(
not(wish(to(travel(great(lengths(to(work(out,(which(increases(retainment(and(active(
participation.(((
Market
The(target(market(is(those(within(the(surrounding(community(who(do(not(wish(to(
travel(far(in(order(to(work(out.(Also,(the(individual(median(income(and(average(
household(net(worth(suggests(that(potential(clients(would(be(able(to(afford(the(prices(of(
personal(training(that(we(offer.(
Competition
There(are(three(main(competitors(in(the(nearby(area,(although(only(one(offers(a(similar(
pricing(system(and(smaller(class(system(as(we(do.(However,(limited(workout(variation,(
no(nutritional(guidance,(and(lack(of(motivational(support(throughout(the(week(
ultimately(benefits(this(company.(The(other(two(competitors(have(a(strategic(advantage(
in(monthly(pricing(and(amenities,(but(do(not(offer(any(personal(coaching,(intimate(
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CrossFit RedBeard
classes,(wellness(coaching,(or(followFup.(For(the(personal(training(alone(at(a(traditional(
gym,(two(hourFlong(sessions(utilizing(a(personal(trainer(would(cost(the(same(as(an(
unlimited(monthly(membership(at(our(facility.((
Why Us?
The(owner/operator(of(CrossFit(RedBeard,(Jeremy(Edwards,(has(been(an(avid(CrossFit(
member(since(January(of(2008.(In(2010,(Jeremy(obtained(his(Level(1(Training(
Certification,(and(has(gone(on(to(obtain(several(other(certifications(such(as(power(lifting(
and(coaching.(As(well(as(CrossFit,(Jeremy(Edwards(was(a(former(Marine(who(learned(
not(only(fitness(techniques,(but(leadership,(development,(and(discipline.(Professionally,(
Jeremy(Edwards(has(served(as(a(Northern(Operations(Manager,(maintaining(and(
installing(XFRay(equipment(throughout(Iraq,(for(a(contract(worth(approximately($50(
million(dollars.(He(also(obtained(a(Bachelor(of(Science(degree(in(Finance(from(the(
University(of(Texas(at(Dallas.((
Expectations
Forecast
The(financial(goals(for(this(enterprise(for(the(first(year(are(to(become(slightly(profitable.(
With(the(initial(outlay(of(capital(and(financing,(the(business(would(need(to(generate(
everFincreasing(membership(in(order(to(break(even(the(first(year.(However,(subsequent(
years(will(see(greater(retained(earnings(and(net(profit(margins(as(the(expenditures(
remain(consistent(and(revenues(increase,(even(with(the(addition(of(extra(trainers,(
expansion(of(gym(space,(and(a(fullFtime(administrator.(
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Financial Highlights by Year
Financing Needed
Initial(funding(will(come(from(personal(savings(to(cover(upfront(costs(such(as(the(initial(
Affiliate(fee,(insurance,(first(monthYs(lease,(utilities,(and(website(subscription.(The(
equipment(for(the(gym(will(be(financed(through(a(10(year,(10%(bank(loan(of($30,000.(
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Opportunity
Problem & Solution
Problem Worth Solving
The(primary(problem(faced(when(customers(are(searching(for(a(fitness(facility(to(
achieve(their(desired(goals.(With(the(saturation(of(the(fitness(market,(customers(have(
many(options(depending(on(the(worries(they(may(have,(whether(it(be(financial(outlay(
per(month,(personal(training(preferences,(distance(to(gym,(etc.(Another(aspect(of(fitness(
facilities(that(may(affect(individualYs(preferences(is(overall(aesthetic(and(equipment(
options,(given(their(desired(workout(needs.(With(this(amount(of(choice(in(such(a(
concentrated(area,(a(customer(may(very(well(become(overwhelmed(by(selecting(their(
desired(workout(facility,(or(may(settle(for(one(that(does(not(quite(suit(their(needs.(
Neither(of(these(scenarios(are(preferred.(
Our Solution
What(we(intend(to(offer(is(the(luxury(of(consistent(personal(training(each(time(a(
customer(attends(a(class,(but(at(a(fraction(of(the(cost.(Each(trainer(will(be(certified(to(
coach(clients(as(individuals,(as(well(as(classes.(Our(services(will(also(allow(clients(to(
track(their(progress(as(they(continue(to(attend.(Additionally,(we(will(provide(classes(to(
instruct(new(clients(how(to(properly(perform(the(exercises,(and(provide(accurate(meal(
guides(to(ensure(that(all(of(the(hard(work(is(adequately(maintained.(
Target Market
Our(business(focus(will(primarily(target(households(within(the(Lewisville,(Plano,(and(
Frisco(areas,(as(these(customers(have(the(financial(means(to(afford(our(services,(as(well(
as(the(desire(to(maintain(a(healthy(lifestyle.(In(the(Castle(Hills(housing(market,(the(
median(income(is(roughly($80,000,(and(the(average(household(network(is($653,000.(That(
alone(is(not(going(to(ensure(success,(however.(What(will(set(this(facility(apart(from(
others,(particularly(CrossFit(gyms,(is(the(location.(From(where(this(company(operates,(
there(is(not(another(CrossFit(facility(within(20(square(miles,(and(sits(just(two(miles(from(
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CrossFit RedBeard
hundreds(of(homes.(We(do(realize,(however,(that(many(customers(will(either(travel(to(
work(out,(or(visit(a(gym(somewhere(to(or(from(work.(With(this(is(mind,(we(have(based(
our(market(size(on(other(CrossFit(facilities.(In(this(we(have(a(strategic(advantage,(as(we(
have(purchased(more(equipment(and(leased(a(larger(space(for(our(customers.(We(have(
also(secured(a(future(option(to(lease(the(adjacent(property(to(accommodate(future(
expansion.(Because(of(these(advantages,(we(anticipate(grow(to(350(customers(within(5(
years.(
(http://www.point2homes.com/US/Neighborhood/TX/DentonF
County/Lewisville/CastleFHillsFDemographics.html)(
Competition
Current Alternatives
In(the(geographic(area(we(occupy,(there(exists(two(indirect(competitors,(and(one(direct.(
The(one(direct(competitor(is(Orangetheory(Fitness,(and(offers(similar(services(to(ours.(
What(they(offer(are(classes(that(track(customerYs(heart(rate,(and(provide(coaches(during(
training(to(encourage(intensity.(However,(their(classes(are(tailored(more(towards(cardio(
workouts,(and(are(geared(for(highFintensity,(low(weight(free(weight(workouts(in(order(
to(keep(a(clients(heart(rate(up.(Additionally,(while(their(3X/(week(pricing(plan(is(
considerably(lower(than(our,(their(unlimited(monthly(pricing(plan(is(broadly(the(same(
as(ours.(This(offers(and(advantage(given(the(nature(of(the(workouts,(variability,(
personal(coaching,(nutritional(guidance,(and(dayFtoFday(support.(
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CrossFit RedBeard
The(two(indirect(competitors(within(the(same(geographic(location(are(LA(Fitness(and(24(
Hour(Fitness.(
(
These(competitors(are(deemed(indirect(because(they(do(not(simply(offer(the(same(
services(as(this(companyYs,(outside(of(offering(equipment(for(use.(They(offer(a(single,(
monthly(membership(($25(per(month,(and($55(per(month,(respectively),(and(offer(the(
use(of(a(swimming(pool(and/or(a(basketball(gym.(However,(this(requires(much(personal(
perseverance(to(continue(attending,(which(does(not(happen(often.(Additionally,(for(
their(customers(to(have(personal(training,(it(requires(scheduling(a(fitness(contractor(
when(they(are(available,(and(costs(around($75(per(hour.(An(unlimited(membership(at(
our(facility(per(month((which(includes(personal(training,(coaching,(and(nutritional(
coaching),(costs(only(two(hours(worth(of(a(personal(trainerYs(time(at(these(traditional(
gyms.(
Our Advantages
As(stated(before,(we(intend(to(distinguish(ourselves(by(the(level(of(personal(interaction(
between(our(trainers(and(clients.(Our(competitors(may(offer(lower(prices,(or(additional(
amenities,(but(the(services(we(offer(for(slightly(more,(we(feel,(will(attract(many(
customers.(For(the(price(of(two(personal(training(sessions,(we(offer(one(monthYs(
unlimited(class(attendance,(with(coaching,(nutritional(guidance,(afterFhours(followFup,(
encouragement,(and(teamFbuilding.(
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CrossFit RedBeard
Execution
Marketing & Sales
Marketing Plan
As(a(brand,(CrossFit(has(set(itself(apart(in(marketing(itself(as(an(alternative(to(the(
traditional(fitness(industry.(In(2005,(when(CrossFit(was(founded(by(Greg(Glassman,(
there(existed(only(13(gyms.(Since(that(time,(however,(CrossFit(has(grown(to(to(7,000(
affiliate(gyms(located(globally.(CrossFit(has(also(grown(to(host(its(own(CrossFit(games,(
which(has(grown(166%,(and(is(now(sponsored(by(Reebok.(Pertaining(to(the(affiliate(
gyms,(they(have(only(a(2%(failure(rate,(and(generate(over($2(billion(dollars(of(revenue(
for(the(CrossFit(brand(yearly.((
Because(of(the(popularity(of(CrossFit,(marketing(an(affiliate(gym(becomes(slightly(less(
strenuous.(However,(due(to(the(exponential(growth(of(facilities(located(not(only(
globally,(but(also(locally,(distinguishing(this(gym(as(the(preferred(training(facility(for(
those(looking(to(join(a(CrossFit(gym(will(include(clever(marketing.(For(this(reason,(I(
intend(to(use(a(threeFstep(approach(to(the(marketing.(
1.)Preferred)pricing)for)the)first)100)people)who)join.(
For(the(first(one(hundred(customers(who(sign(up(for(a(monthly,(recurring(membership,(
we(will(offer(a(monthly(discount(to(those(who(sign(up(afterwards.(A(normal(monthly(
membership(would(typically(cost($150(per(month,(but(we(will(offer(the(founders(a($135(
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CrossFit RedBeard
per(month(membership(for(those(who(wish(to(opt(for(the(unlimited(membership,(and(
$115(for(those(who(choose(the(three(times(a(week(membership.(Also,(for(those(first(100(
members,(we(will(offer(a(free(TFshirt(that(shows(they(were(a(founding(member(of(our(
gym.(
2.)Strategic)use)of)social)media.(
As(our(business(develops,(and(we(begin(to(retain(more(customers,(wordFofFmouth(will(
play(an(ever(increasing(role(in(generating(new(members.(However,(social(media(plays(
an(ever(increasing(role(in(todayYs(society.(This(is(particularly(true(for(CrossFit(gyms(and(
members(throughout(the(world.(With(this(in(mind,(we(plan(to(adopt(a(Facebook(page(
for(wordFof(mouth(and(updates,(a(Twitter(handle(for(updates(and(current(workout(
schedules,(an(Instagram(profile(to(post(photographs(of(current(members(and(their(
progress(and(dedication,(and(a(dedicated(website(that(will(aid(potential(clients(in(
obtaining(all(the(information(they(need(about(our(gym.(
3.)Enhanced)graphic)signs)and)pleasing)exterior)to)the)gym(
The(particular(area(that(this(gym(will(be(centrally(located(is(centered(in(an(area(of(
people(that(are(typically(upperFmiddle(class.(Our(potential(clients(will(be(located(in(
cities(from(Lewisville(to(Frisco,(and(as(such,(they(are(accustomed(to(a(particular(
aesthetic,(as(often(seen(in(the(shopping(district(of(Frisco.(For(this(reason,(maintaining(an(
appearance(of(quality(is(of(the(utmost(importance.(We(will(have(our(signs(
manufactured(by(a(local(graphic(artist,(as(well(as(spend(initial(capital(on(the(
beautification(of(the(exterior(of(our(building.(
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Pricing
Monthly)Memberships(
Offer(a(10%(discount(on(monthly(memberships(for:(
!
!
!
!
Military(
Fire(Fighters(
Police(Officers(
FullFtime(students(
3x/week)Membership(
!
!
!
!
MonthFtoFmonth(agreement(F($169/(month(
3Fmonth(initial(agreement(F($149/(month(
Family(AddFon(F($109/(month(
Unlimited)Membership(
!
!
!
!
MonthFtoFmonth(agreement(F($209/(month(
Family(AddFon(F($129/month(
6Rmonths(
! 3x/(week(F($720.00(
! Unlimited(F($900.00(
12Rmonth)PreRpay)option)(
! 3x/week(F($1,320.00(
! Unlimited(F($1,650.00(
Boot)Camp)Membership(
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This(membership(option(will(give(access(to(unlimited(Boot(Camp(sessions.(
!
!
!
!
!
MonthFtoFmonth(F($209/month(
3Fmonth(initial(agreement(F($189/month(
6Fmonth(initial(agreement(F($159/month(
Family(addFon(F($129/(month(
PreFpay(1(year(F($1650.00(
Operations
Locations & Facilities
We(have(secured(an(industrial(facility(for(a(one(year(lease,(located(at(1590(Business(
Highway,(Lewisville,(TX(75056.(The(facility(occupies(2500(square(feet,(with(an(exercise(
option(to(secure(the(adjacent(facility(for(future(use(if(required.(This(expansion(would(
double(the(current(square(footage,(totaling(5000(square(feet.(Both(of(these(facilities(
should(adequately(house(the(number(of(clients(working(out(at(any(specific(time,(when(
needs(arise.(This(initial(facility(is(also(equipped(with(two(offices.(One(will(be(used(by(
the(owner/operator(for(business(purposes.(The(other(will(primarily(be(used(for(
customer(relations,(membership(signFup,(and(informational(use.(
Due(to(the(industrial(purpose(of(the(location,(this(will(keep(the(utility(expenses(to(a(
minimum,(as(air(conditioning(is(not(required(for(the(majority(of(the(space((only(the(two(
offices).(Additionally,(lighting(and(electricity(will(also(be(used(sparingly(throughout(the(
space.(
The(location(of(the(facility(itself(is(ideally(located(in(a(centralized(location,(devoid(of(any(
other(rival(gyms(within(a(five(mile(radius,(and(positioned(just(off(of(a(major(
thoroughfare((Highway(121).(This(provides(ample(opportunity(for(potential(clients(to(
observe(the(facility(when(passing((particularly(during(peak(hours(of(early(morning(and(
afternoon).(This(is(also(a(potentially(lucrative(location,(as(it(is(positioned(within(5(miles(
from(500,000(upperFmiddle(class(citizens(who(have(the(discretionary(income(to(afford(
our(services.(
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Technology
This(company(has(subscribed(to(RhinoFit(for(membership(services.(This(service(will(
cost($57(per(month(and(supports(autoFbill(pay,(financial(information(and(bill(tracking,(
class(registration,(membership(tracking,(and(clientele(progress.(
We(will(also(be(using(SquareSpace(for(the(development(and(sustained(operation(of(the(
companyYs(website.(The(content(of(the(website(will(be(developed(by(the(
owner/operator,(and(will(cost($13(on(a(monthly(basis(for(continued(online(capability.(
Lastly,(we(use(mainstream(social(media(sites(such(as(Facebook,(Twitter,(and(Instagram(
to(further(increase(brand(awareness,(and(generate(increasing(revenues.(
Equipment & Tools

Initially,(we(will(need(to(purchase(various(gym(equipment(before(operations(
commences.(This(will(be(purchased(through(a(bank(loan(of($30,000.(This(loan(will(be(
used(to(finance(equipment(such(as(kettle(bells,(pullFup(bars,(free(weights,(mats,(etc.(This(
initial(outlay(should(be(enough(equipment(to(sustained(continued(growth(for(the(next(
five(years(as(long(as(maintenance(is(properly(utilized.(
Exit Strategy
As(this(company(is(not(in(a(position(to(go(public,(the(best(course(of(action(at(the(end(of(
five(years(is(to(franchise(by(opening(another(facility,(or(sell(outright.((
If(wishing(to(sell(the(company,(based(on(current(financial(forecasts,(the(company(would(
be(worth(an(estimated($501,146.(This(assumes(a(constant(growth(rate(of(3%(after(the(
fifth(year,(a(cost(of(equity(capital(of(20%,(and(a(40%(discount(rate,(as(this(is(still(in(its(
startFup(phase(of(development.(
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Company
Overview
Registered)name(
CrossFit(RedBeard,(Incorporated(
Commencement)of)Operations(
CrossFit(RedBeard,(Inc.(will(begin(operations(on(1(May(2016(in(Lewisville,(TX.(
Reason)behind)incorporation(
This(company(feels(it(is(best(served(by(incorporating(now(with(the(anticipation(of(
further(growth(and(expansion,(possibly(leading(to(operating(more(than(one(gym(in(
various(locations.(
Structure(
Initially,(this(company(will(only(employ(one(full(time(trainer(on(staff,(Ryan(Rayle.(All(
other(aspects(of(running(the(corporation,(such(as(additional(training,(accounting,(
marketing,(and(development,(will(be(in(the(charge(of(the(owner/operator(Jeremy(
Edwards.(
Team
Management Team
Owner/Operator(
Jeremy(Edwards(
FullRtime)Trainer(
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Ryan(Rayle(
Key Planned Hires

As(membership(grows,(additional(trainers(will(need(to(be(retained.(Per(previous(
affiliate(experience(and(statistical(analysis(acquired,(one(trainer(should(only(teach(a(
class(of(no(more(than(12F15(clients((there(will(be(several(of(classes(per(day).(By(year(two,(
the(companyYs(growth(in(membership(will(be(substantial(enough(to(hire(another(fullF
time(trainer.(By(the(fiscal(years(of(2018(and(2019,(an(additional(trainer(will(need(to(be(
retained.(In(the(fiscal(years(of(2020(and(2021,(a(subsequent(two(will(need(to(be(hired(
(totaling(5(trainers(on(staff),(as(well(as(an(administrator(to(handle(the(volume(of(
accounting(needed(to(operate.(
Personnel Table
Trainers (3.5)
FY2017
FY2018
FY2019
FY2020
FY2021
$45,000
$90,000
$90,000
$150,000
$150,000
$36,000
$36,000
$186,000
$186,000
Administration
(0.4)
Total
$45,000
$90,000
$90,000
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Financial Plan
Forecast
Key Assumptions
Revenue by Year
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Expenses by Year
Net Profit (or Loss) by Year
15
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Financing
Use of Funds
The(only(financing(needed(will(be(for(the(initial(outlay(of(gym(equipment.(That(will(be(
purchased(through(a(10(year,(10%(interest($30,000(loan.(All(initial(capital(needs(will(be(
purchased(through(the(use(of(personal(funds.(Each(subsequent(month/yearYs(
expenditures(will(be(financed(through(retained(earnings.(
Cash Flow by Year
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Cash Flow by Month
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Statements
Projected Profit & Loss
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FY2017
FY2018
FY2019
FY2020
FY2021
$123,266
$244,072
$396,324
$562,978
$725,671
$123,266
$244,072
$396,324
$562,978
$725,671
100%
100%
100%
100%
100%
Salary
$45,000
$90,000
$90,000
$186,000
$186,000
Employee
Related
Expenses
$22,500
$45,000
$45,000
$93,000
$93,000
Lease
$24,000
$24,000
$24,000
$40,000
$40,000
$1,188
$1,188
$1,188
$1,188
$1,188
$650
$650
$650
$650
$650
Utilities
$2,640
$220
$220
$440
$440
Maintenance
$3,698
$7,322
$11,890
$16,889
$21,770
Affiliate Fee
$3,000
$3,000
$3,000
$3,000
$3,000
Marketing
$6,163
$12,204
$19,816
$28,149
$36,284
RhinoFit
Software
$684
$684
$684
$684
$684
Website Fee
$156
$156
$156
$156
$156
$109,679
$184,424
$196,604
$370,156
$383,172
$13,587
$59,648
$199,720
$192,822
$342,499
Interest Incurred
$941
$848
$642
$416
$166
Depreciation and
Amortization
$3,000
$3,000
$3,000
$3,000
$2,750
Income Taxes
$3,857
$22,320
$78,431
$75,763
$130,533
$117,477
$210,592
$278,677
$449,335
$529,871
$5,789
$33,480
$117,647
$113,643
$195,800
Revenue
Direct Costs
Gross Margin
Gross Margin %
Operating
Expenses
Insurance
Insurance Fee
Total Operating
Expenses
Operating
Income
Total Expenses
Net Profit
19
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Net Profit /
Sales
5%
14%
30%
20%
27%
20
CrossFit RedBeard
Projected Balance Sheet
21
CrossFit RedBeard
FY2017
FY2018
FY2019
FY2020
FY2021
$2,179
$65,129
$252,282
$377,614
$656,964
$0
$0
$0
$0
$0
Total Current
Assets
$2,179
$65,129
$252,282
$377,614
$656,964
Long-Term Assets
$30,000
$30,000
$30,000
$30,000
Accumulated
Depreciation
($3,000)
($6,000)
($9,000)
($12,000)
Total Long-Term
Assets
$27,000
$24,000
$21,000
$18,000
Total Assets
$29,179
$89,129
$273,282
$395,614
$656,964
$0
$0
$0
$0
$0
$3,857
$22,320
$78,431
$75,763
$130,533
$10,169
$20,136
$32,697
$46,446
$59,868
Short-Term Debt
$1,960
$2,166
$2,392
$2,642
$207
Prepaid Revenue
$0
$0
$0
$0
$0
Total Current
Liabilities
$15,986
$44,622
$113,520
$124,851
$190,608
Long-Term Debt
$7,407
$5,241
$2,849
$207
$0
$23,393
$49,863
$116,369
$125,058
$190,608
$5,786
$39,266
$156,913
$270,556
$5,786
$33,480
$117,647
$113,643
$195,800
$5,786
$39,266
$156,913
$270,556
$466,356
Cash
Accounts
Receivable
Inventory
Other Current
Assets
Accounts Payable
Income Taxes
Payable
Sales Taxes
Payable
Total Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Owner's
Equity
22
CrossFit RedBeard
Total Liabilities
& Equity
$29,179
$89,129
$273,282
$395,614
$656,964
23
CrossFit RedBeard
Projected Cash Flow Statement
24
CrossFit RedBeard
FY2017
FY2018
FY2019
FY2020
FY2021
Net Profit
$5,789
$33,480
$117,647
$113,643
$195,800
Depreciation
and
Amortization
$3,000
$3,000
$3,000
$3,000
$2,750
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$3,857
$18,463
$56,111
($2,668)
$54,770
$10,169
$9,967
$12,561
$13,749
$13,422
$0
$0
$0
$0
$0
$22,815
$64,910
$189,319
$127,724
$279,992
Net Cash Flow

from Operations
Change in
Accounts
Receivable
Change in
Inventory
Change in
Accounts
Payable
Change in
Income Tax
Payable
Change in Sales
Tax Payable
Change in
Prepaid
Revenue
Net Cash Flow

from Operations
Investing &
Financing
Assets
Purchased or
Sold
($30,000)
$2,000
Investments
Received
Change in LongTerm Debt
$7,407
($2,166)
($2,392)
($2,642)
($207)
Change in
Short-Term
Debt
$1,960
$206
$226
$250
($2,435)
Dividends &
Distributions
25
CrossFit RedBeard
Net Cash Flow

from Investing &
Financing
Cash at Beginning
of Period
Net Change in Cash
Cash at End of
Period
($20,633)
($1,960)
($2,166)
($2,392)
($642)
($3)
$2,179
$65,129
$252,282
$377,614
$2,182
$62,950
$187,153
$125,332
$279,350
$2,179
$65,129
$252,282
$377,614
$656,964
26
CrossFit RedBeard
Appendix
Profit and Loss Statement
Profit and Loss Statement (With Monthly Detail)
27
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
CrossFit RedBeard
FY2017
May '16
Jun '16
Jul '16
Aug '16
Sep '16
Oct '16
Nov '16
Dec '16
Jan '17
Feb '17
Mar '17
Apr '17
Revenue
$6,500
$5,938
$6,986
$8,139
$9,092
$9,997
$10,857
$11,675
$12,451
$13,188
$13,889
$14,554
Gross Margin
$6,500
$5,938
$6,986
$8,139
$9,092
$9,997
$10,857
$11,675
$12,451
$13,188
$13,889
$14,554
Gross Margin %
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Salary
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
Employee
Related
Expenses
$1,250
$1,250
$1,250
$1,250
$1,250
$1,250
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
Lease
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$99
$99
$99
$99
$99
$99
$99
$99
$99
$99
$99
$99
Direct Costs
Operating
Expenses
Insurance
Insurance Fee
$350
Utilities
$220
$220
$220
$220
$220
$220
$220
$220
$220
$220
$220
$220
Maintenance
$195
$178
$210
$244
$273
$300
$326
$350
$374
$396
$417
$437
Affiliate Fee
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
Marketing
$325
$297
$349
$407
$455
$500
$543
$584
$623
$659
$694
$728
RhinoFit
Software
$57
$57
$57
$57
$57
$57
$57
$57
$57
$57
$57
$57
Website Fee
$13
$13
$13
$13
$13
$13
$13
$13
$13
$13
$13
$13
Total
Operating
Expenses
$7,259
$6,864
$6,948
$7,040
$7,117
$7,189
$11,008
$11,073
$11,436
$11,194
$11,250
$11,304
Operating
Income
($759)
($926)
$38
$1,099
$1,975
$2,808
($151)
$602
$1,015
$1,994
$2,639
$3,250
$92
$90
$89
$88
$87
$86
$84
$83
$82
$81
$79
Interest Incurred
$300
28
CrossFit RedBeard
Depreciation and
Amortization
Income Taxes
Total Expenses
Net Profit
Net Profit /
Sales
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$0
$0
$0
$0
$0
$916
($195)
$107
$273
$665
$923
$1,168
$7,509
$7,206
$7,288
$7,379
$7,455
$8,442
$11,149
$11,514
$12,042
$12,191
$12,504
$12,801
($1,009)
($1,268)
($302)
$760
$1,637
$1,555
($292)
$161
$409
$997
$1,385
$1,753
(16%)
(21%)
(4%)
9%
18%
16%
(3%)
1%
3%
8%
10%
12%
29
CrossFit RedBeard
FY2017
FY2018
FY2019
FY2020
FY2021
$123,266
$244,072
$396,324
$562,978
$725,671
$123,266
$244,072
$396,324
$562,978
$725,671
100%
100%
100%
100%
100%
Salary
$45,000
$90,000
$90,000
$186,000
$186,000
Employee Related Expenses
$22,500
$45,000
$45,000
$93,000
$93,000
Lease
$24,000
$24,000
$24,000
$40,000
$40,000
$1,188
$1,188
$1,188
$1,188
$1,188
$650
$650
$650
$650
$650
Utilities
$2,640
$220
$220
$440
$440
Maintenance
$3,698
$7,322
$11,890
$16,889
$21,770
Affiliate Fee
$3,000
$3,000
$3,000
$3,000
$3,000
Marketing
$6,163
$12,204
$19,816
$28,149
$36,284
RhinoFit Software
$684
$684
$684
$684
$684
Website Fee
$156
$156
$156
$156
$156
$109,679
$184,424
$196,604
$370,156
$383,172
$13,587
$59,648
$199,720
$192,822
$342,499
Revenue
Direct Costs
Gross Margin
Gross Margin %
Operating Expenses
Insurance
Insurance Fee
Total Operating Expenses

Operating Income
Interest Incurred
$941
$848
$642
$416
$166
Depreciation and Amortization
$3,000
$3,000
$3,000
$3,000
$2,750
Income Taxes
$3,857
$22,320
$78,431
$75,763
$130,533
$117,477
$210,592
$278,677
$449,335
$529,871
Total Expenses
30
CrossFit RedBeard
Net Profit
Net Profit / Sales
$5,789
$33,480
$117,647
$113,643
$195,800
5%
14%
30%
20%
27%
31
CrossFit RedBeard
Balance Sheet
Balance Sheet (With Monthly Detail)
32
CrossFit RedBeard
FY2017
May '16
Jun '16
Jul '16
Aug '16
Sep '16
Oct '16
Nov '16
Dec '16
Jan '17
Feb '17
Mar '17
Apr '17
Cash
($19,223)
($19,893)
($19,513)
($17,976)
($15,485)
($12,086)
($11,576)
($10,244)
($8,436)
($5,588)
($2,037)
$2,179
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
($19,223)
($19,893)
($19,513)
($17,976)
($15,485)
($12,086)
($11,576)
($10,244)
($8,436)
($5,588)
($2,037)
$2,179
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
$30,000
($250)
($500)
($750)
($1,000)
($1,250)
($1,500)
($1,750)
($2,000)
($2,250)
($2,500)
($2,750)
($3,000)
Total LongTerm Assets
$29,750
$29,500
$29,250
$29,000
$28,750
$28,500
$28,250
$28,000
$27,750
$27,500
$27,250
$27,000
Total Assets
$10,527
$9,607
$9,737
$11,024
$13,265
$16,414
$16,674
$17,756
$19,314
$21,912
$25,213
$29,179
Accounts Payable
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Income Taxes
Payable
$0
$0
$0
$0
$0
$916
$721
$828
$1,101
$1,766
$2,689
$3,857
$536
$1,026
$1,602
$2,274
$3,024
$3,849
$4,744
$5,708
$6,735
$7,823
$8,969
$10,169
Short-Term Debt
$1,789
$1,804
$1,819
$1,834
$1,849
$1,865
$1,881
$1,896
$1,912
$1,928
$1,944
$1,960
Prepaid Revenue
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total Current
Liabilities
$2,325
$2,830
$3,421
$4,108
$4,873
$6,630
$7,346
$8,432
$9,748
$11,517
$13,602
$15,986
Long-Term Debt
$9,211
$9,054
$8,895
$8,735
$8,574
$8,411
$8,247
$8,082
$7,915
$7,747
$7,578
$7,407
$11,536
$11,884
$12,316
$12,843
$13,447
$15,041
$15,593
$16,514
$17,663
$19,264
$21,180
$23,393
Accounts
Receivable
Inventory
Other Current
Assets
Total Current
Assets
Long-Term Assets
Accumulated
Depreciation
Sales Taxes
Payable
Total
Liabilities
Paid-in Capital
33
CrossFit RedBeard
Retained Earnings
Earnings
($1,009)
($2,277)
($2,579)
($1,819)
($182)
$1,373
$1,081
$1,242
$1,651
$2,648
$4,033
$5,786
Total Owner's
Equity
($1,009)
($2,277)
($2,579)
($1,819)
($182)
$1,373
$1,081
$1,242
$1,651
$2,648
$4,033
$5,786
Total
Liabilities &
Equity
$10,527
$9,607
$9,737
$11,024
$13,265
$16,414
$16,674
$17,756
$19,314
$21,912
$25,213
$29,179
34
CrossFit RedBeard
FY2017
FY2018
FY2019
FY2020
FY2021
$2,179
$65,129
$252,282
$377,614
$656,964
$0
$0
$0
$0
$0
$2,179
$65,129
$252,282
$377,614
$656,964
Long-Term Assets
$30,000
$30,000
$30,000
$30,000
Accumulated Depreciation
($3,000)
($6,000)
($9,000)
($12,000)
Total Long-Term Assets
$27,000
$24,000
$21,000
$18,000
Total Assets
$29,179
$89,129
$273,282
$395,614
Cash
Accounts Receivable
Inventory
Other Current Assets
Total Current Assets
Accounts Payable
$656,964
$0
$0
$0
$0
$0
$3,857
$22,320
$78,431
$75,763
$130,533
$10,169
$20,136
$32,697
$46,446
$59,868
Short-Term Debt
$1,960
$2,166
$2,392
$2,642
$207
Prepaid Revenue
$0
$0
$0
$0
$0
$15,986
$44,622
$113,520
$124,851
$190,608
$7,407
$5,241
$2,849
$207
$0
$23,393
$49,863
$116,369
$125,058
$190,608
$5,786
$39,266
$156,913
$270,556
$5,786
$33,480
$117,647
$113,643
$195,800
$5,786
$39,266
$156,913
$270,556
$466,356
$29,179
$89,129
$273,282
$395,614
$656,964
Income Taxes Payable

Sales Taxes Payable
Total Current Liabilities

Long-Term Debt
Total Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Owner's Equity

Total Liabilities & Equity
35
CrossFit RedBeard
Cash Flow Statement

Cash Flow Statement (With Monthly Detail)
36
CrossFit RedBeard
FY2017
May '16
Jun '16
Jul '16
Aug '16
Sep '16
Oct '16
Nov '16
Dec '16
Jan '17
Feb '17
Mar '17
Apr '17
($1,009)
($1,268)
($302)
$760
$1,637
$1,555
($292)
$161
$409
$997
$1,385
$1,753
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Change in
Accounts
Payable
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Change in
Income Tax
Payable
$0
$0
$0
$0
$0
$916
($195)
$107
$273
$665
$923
$1,168
$536
$490
$576
$672
$750
$825
$895
$964
$1,027
$1,088
$1,146
$1,200
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
($223)
($528)
$524
$1,682
$2,637
$3,546
$658
$1,482
$1,959
$3,000
$3,704
$4,371
($157)
($159)
($160)
($161)
($163)
($164)
($165)
($167)
($168)
($169)
($171)
Net Cash Flow

from
Operations
Net Profit
Depreciation
and
Amortization
Change in
Accounts
Receivable
Change in
Inventory
Change in Sales
Tax Payable
Change in
Prepaid
Revenue
Net Cash Flow

from
Operations
Investing &
Financing
Assets
Purchased or
Sold
($30,000)
Investments
Received
Change in
Long-Term
Debt
$9,211
37
CrossFit RedBeard
Change in
Short-Term
Debt
$1,789
$15
$15
$15
$15
$16
$16
$15
$16
$16
$16
$16
Net Cash Flow

from Investing
& Financing
($19,000)
($142)
($144)
($145)
($146)
($147)
($148)
($150)
($151)
($152)
($153)
($155)
Cash at Beginning
of Period
$0
($19,223)
($19,893)
($19,513)
($17,976)
($15,485)
($12,086)
($11,576)
($10,244)
($8,436)
($5,588)
($2,037)
($19,223)
($670)
$380
$1,537
$2,491
$3,399
$510
$1,332
$1,808
$2,848
$3,551
$4,216
($19,223)
($19,893)
($19,513)
($17,976)
($15,485)
($12,086)
($11,576)
($10,244)
($8,436)
($5,588)
($2,037)
$2,179
Dividends &
Distributions
Net Change in
Cash
Cash at End of
Period
38
CrossFit RedBeard
FY2017
FY2018
FY2019
FY2020
FY2021
Net Profit
$5,789
$33,480
$117,647
$113,643
$195,800
Depreciation and Amortization
$3,000
$3,000
$3,000
$3,000
$2,750
Change in Accounts Receivable
$0
$0
$0
$0
$0
Net Cash Flow from Operations
Change in Inventory
Change in Accounts Payable
Change in Income Tax Payable
Change in Sales Tax Payable
Change in Prepaid Revenue
Net Cash Flow from Operations
$0
$0
$0
$0
$0
$3,857
$18,463
$56,111
($2,668)
$54,770
$10,169
$9,967
$12,561
$13,749
$13,422
$0
$0
$0
$0
$0
$22,815
$64,910
$189,319
$127,724
$279,992
Investing & Financing

Assets Purchased or Sold
($30,000)
$2,000
Investments Received
Change in Long-Term Debt
$7,407
($2,166)
($2,392)
($2,642)
($207)
Change in Short-Term Debt
$1,960
$206
$226
$250
($2,435)
($20,633)
($1,960)
($2,166)
($2,392)
($642)
($3)
$2,179
$65,129
$252,282
$377,614
$2,182
$62,950
$187,153
$125,332
$279,350
$2,179
$65,129
$252,282
$377,614
$656,964
Dividends & Distributions
Net Cash Flow from Investing &

Financing
Cash at Beginning of Period
Net Change in Cash
Cash at End of Period
!
!
39

CrossFit RedBeard Business Plan

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CONFIDENTIAL

CrossFit RedBeard, Inc.

Financial Highlights by Year

Equipment & Tools

Key Planned Hires

Net Profit (or Loss) by Year

Cash Flow by Year

Cash Flow by Month

Projected Balance Sheet

Projected Cash Flow Statement

Net Cash Flow

Net Cash Flow

Net Cash Flow

Employee Related Expenses

Total Operating Expenses

Depreciation and Amortization

Total LongTerm Assets

Total Long-Term Assets

Total Current Assets

Income Taxes Payable

Total Current Liabilities

Total Owner's Equity

Cash Flow Statement

Net Cash Flow

Net Cash Flow

Net Cash Flow

Depreciation and Amortization

Change in Accounts Receivable

Net Cash Flow from Operations

Net Cash Flow from Operations

Investing & Financing

Change in Short-Term Debt

Dividends & Distributions

Net Cash Flow from Investing &

Cash at End of Period

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