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The set of decisions and actions used to formulate and implement strategies that will
provide a competitively superior fit between the organization and its environment so as to
achieve organizational goals is known as
a. strategy formulation.
b. strategic planning.
c. strategic management.
d. strategy implementation.
e. strategy evaluation.
2.
The plan of action that prescribes resource allocation and other activities for dealing with
the environment and helping the organization attain its goals is known as a(n)
a. goal.
b. objective.
c. mission.
d. vision.
e. strategy.
3.
When AT&T decided to buy Media One, a cable company, it was pursuing a
a. functional-level strategy.
b. internal growth strategy.
c. multi-domestic strategy.
d. corporate-level strategy.
e. business-level strategy.
4.
5.
6.
7.
8.
9.
Gillette operates numerous strategic business units. Most of its units in the personal care
division have low market share but high business growth. These units are classified as
_____.
a. dogs
b. question marks
c. stars
d. cash cows
e. none of these
10.
The ____ function recruits selects, trains, transfers, promotes, and lays off employees to
achieve strategic goals.
a. production
b. leadership
c. information and control systems
d. structural design
e. human resource
Essay Questions:
1. Compare and contrast the three levels of strategy in an organization.
2. Discuss the FOUR (4) categories of business units under the Boston Consulting
Group (BCG). Illustrate your answer with a diagram.
3. Discuss Porter's three competitive strategies. Support your answers with examples.