FINAL EXAMINATION

AUGUST 2014 EXAMINATION

4/14/34 ACADEMIC SESSION

COURSE
COURSE CODE
TIME
FACULTY
PROGRAM
LECTURER
GROUP

: QUALITY MANAGEMENT IN INDUSTRIES

: ESS 3253
: 3 HOURS
: EDUCATION AND SOCIAL SCIENCE
: BACHELOR OF INDUSTRIAL PSYCHOLOGY
: ROSAMIZA BINTI L.RAHMAT
: ROSAMIZA BINTI L.RAHMAT (1)

INSTRUCTIONS TO CANDIDATES

This question paper consists of TWO (2) sections:

Section A - 2 questions (Short questions)
Section B - 4 questions (Essay questions)
Answer ALL question in Section A and THREE (3) questions in Section B.
All answers of:
Section A and Section B must be written in answer booklet provided.
The answer for each question must start on new page.

Candidates are NOT ALLOWED to bring any unauthorized items into the exam hall except
with the permission of your invigilator.

Do Not Open the Examination Paper Until Instructed

This Examination Paper Consists of Five (5) Printed Pages
CONFIDENTIAL

FESS/ESS3253/AUG14
SECTION A: SHORT QUESTIONS (40 MARKS)
ANSWER ALL QUESTIONS.

QUESTION 1

Explain the following terms based on Quality Management perspectives and support your
answer with appropriate example.
i)

Total Quality
(4 Marks)

ii)

Management by Facts
(4 Marks)

iii)

Technology Transfer
(4 Marks)

iv). Lean Manufacturing

(4 Marks)
v)

Price-Only Approach
(4 Marks)

QUESTION 2

i)

List FIVE (5) distinctive attributes of a total quality.

(5 Marks)

ii)

Give FIVE (5) key points about benchmarking.

(5 Marks)

iii)

Elaborate TWO (2) benefits of implementing Just-In-Time manufacturing system.

(10 Marks)

CONFIDENTIAL/ 2

FESS/ESS3253/AUG14
SECTION B: ESSAY QUESTIONS (60 MARKS)
ANSWER ONLY THREE (3) QUESTIONS.

QUESTION 1
The total quality philosophy introduced a whole new way of looking at quality which is
totally difference from the traditional view.
i)

Elaborate FIVE (5) total quality views of quality. Support your answer with examples.

(20 Marks)
QUESTION 2
Partnering for mutual benefits is the fundamental of total quality management.

i)

What do you understand by strategic alliances? Give examples to your answer.

(4 Marks)

ii)

Explain FOUR (4) weaknesses of the traditional supplier-customer chain. Support your
answer with examples.
(16 Marks)

QUESTION 3
Benchmarking can fail if it is not implemented properly and professionally. Explain FIVE
(5) common obstacles to successful benchmarking. Support your answer with examples.
(20 Marks)

CONFIDENTIAL/ 3

FESS/ESS3253/AUG14
QUESTION 4
Perodua Myvi
The Perodua Myvi is a super mini car produces by the Malaysian manufacturer
Perodua since 2005. Based on the second generation Daihatsu Sirion (also sold as the
Toyota Passo and Subaru Justy), the Myvi is the result of Perodua's collaboration with
both Toyota and Daihatsu. The Myvi was the best selling car for five consecutive years
in Malaysia from 2006 to 2010.
The launch of the Perodua Myvi was significant as it marked first time Perodua
competed head-to-head with Proton, the first Malaysian national car maker, which
would release a similarly classed Proton Savvy.
The Myvi 1.3 beat its rival, the Proton Savvy 1.2, as the "Car of the Year
2005/2006" by Autocar ASEAN, a magazine for car buyers in Malaysia. The Edge
Daily, a local financial news media reported that Myvi sales have far surpassed its
initial expectations and has been selling extremely well since its rollout in April.
Proton's Savvy, available to the market a few months after the launch of the Myvi, had
not affected Myvi sales. Observing the strong demand for the Myvi, it boosted sales of
vehicles in the country and Perodua's market share in 2006.
Source: Wikipedia, the free encyclopedia.
Based on the above article, answer the following questions:i.

It is important for organizations to understand how customer defines values. The

value of a product or service is the sum of a customers perception based on the
certain factors. List any FOUR (4) factors of customer-defined value.
(4 marks)

ii.

Describe any THREE (3) techniques that Peroduas practice in its drive for
quality and continuous improvement of their product.
(10 marks)

iii.

Briefly explain any THREE (3) areas that Proton can use Perodua as their
benchmark to be successful in the automobile industry. Provide example.
(6 marks)

END OF QUESTION PAPER

CONFIDENTIAL/ 4