Nam Jai Car Care

Chapter 1 Introduction
1203302
PROJECT FEASIBILITY & EVALUATION

2
Preface
This Project is a part of 1203302 Project Feasibility Study and Evaluation

Course in the second semester of 2009. In this project is studying the feasibility of car
care business in Chiang Rai, which is include generally of car care business,
management in car care business, competition analysis and marketing feasibility, the
technical process and the financial feasibility of this business.
This project makes everyone who interested to get knowledge and information
about car care business before make decision to investment, including preoperational
process and operation process of car care business, for the benefit to investment and
profit of doing this business.
If they are any error in this project or whatever, I have to make an apology at
this opportunity.
Nattee Pansita
May 11, 2010

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Content
Preface 2
Content 3
Chapter 1 Introduction 5
1.1 Background 6
1.2 Project objectives 9
1.3 Benefits of project 9
1.4 Operations methods 10
1.5 Time frame of study 11
Chapter 2 Industry Profile 12
2.1 Nature of Industry 13
2.2. Situation of Industry 14
2.3 Product and Service 16
2.4 Other products and services 22
2.5 Vision 26
2.6 Mission 26
2.7 Strategy 27
2.7.1 Corporate Level. 27
2.7.2 Business Strategy 28
2.7.3 Functional Strategy 28
Chapter 3 Marketing Feasibility Study 31
3.1 Marketing Analysis 32
3.1.1 General Environment Analysis 32
3.1.2 Competition Analysis (3C Analysis) 37
3.2 STP Analysis. 46
3.2.1 Market Segmentation 46
3.2.2 Target Analysis 47
3.2.3 Position Analysis 49
3.3 Marketing Mix Strategy 50
3.3.1 Product strategy 50
3.3.2 Price Strategy 52
3.3.3 Place Strategy 54
3.3.4 Promotion Strategy 54
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3.4 Sales Forecast/Profit Estimation 55

3.5 Marketing Expenses (Sale Incentive) 70
3.6 Depreciation 73
3.7 Conclusion in market feasibility 76
Chapter 4 Technical Feasibility Study 77
4.1 Production and Operation Analysis 78
4.1.1 Product characteristics 78
4.1.2 Service Process 80
4.1.3 Location 81
4.1.4 Machine/Tools/Equipment 82
4.1.5 Machine Tolls/Equipment 91
4.16 Facility Layout 98
4.2 Cost of Investment 101
4.2.1 Pre- Operating Cost 101
4.3 Investment Cost 102
4.3.1 Equipments & Tools 103
4.4 Operating Cost 104
4.5 Management Analysis 107
4.6 Administration Cost 107
4.7 Technical Feasibility Conclusion 111
Chapter 5 Financial Analysis
5.1 Income Statement 114
5.2 Statement of Cash Flow 120
5.3 Balance Sheet 126
Chapter 6 Summary
Appendix 129
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Chapter 1 Introduction
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Chapter 1
1.1 Company background
It is generally accepted that the car is a factor 5 in the lives of people.

Although Thailand is faced with economic crisis that occurred continuously for many
year, but it was evident that during the past. In the number of cars has increased
continuously. The total amount of cars such as private car in the country only 2 years
is increase. Comparison of the cumulative vehicle registration years 2551 and 2552
are listed as follows: (Transport Statistics Report. Quarter 4 Fiscal Year 2552
Department of Transport: 2552).
Table 1.1 Transport Statistics Report about the car which is registration in Thailand
year 2551 and 2552
A kind of Car Year 2008 Year 2009 Percent increase
1. Passenger private cars up to 7 3,768,927 4,029,108 6.90
people
2. Passenger private cars over 7 379,012 382,576 0.94
people
3.Passenger private cars 4,522,425 4,666,431 3.18

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It also tends to grow up continuously. Consistent with the data of car's in Chiang Rai
province, which is increasing as well. As the table shown below.
Table 1.2 Transport Statistics Report about the car which is registration in Chiang Rai
year 2551 and 2552
A kind of Car Year 2008 Year 2009 Percent increase
1. Passenger private cars up to 7 39,210 43,354
people
2. Passenger private cars over 7 4,246 4,489
people
3.Passenger private cars 86,319 91,294
By the way lifestyle of Thai people to change by more emphasis on comfort,

because of society has become increasingly competitive, including the strangulation
of economic conditions. So the lifestyle is urgently and rushed. Therefore, the use of
leisure time to various activities that can relax and are decrease. People are focused on
the remaining time from work, and are willing to agree to pay money to buy more
convenience. Such as payments to buy convenience machine to do housework
(washing machine Vacuum cleaner and dishwasher. And using advanced
communications tools, to reduce transportation time and reduce time to work etc. Also
car, whether old or new, but all require total care. And care for beauty, such as
clearing scrub and vacuum coating and maintenance for the vehicle has full power
and can use in longer time. Such as machine oil, drain oil and filters according to the
machine.
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Car, whether old or new, but all require total care, including the beauty care,
such as clearing scrub and vacuum coating and about take caring for the car has full
power and last longer such as machine oil drain and oil filter machine by time of
period, this why all of new cars are increased, and why do they want more service.
And when the great old car is the down Car, owners will likely lead the Car to brand
car center are decreasingly but they will lead the car to the generally Car center more
than the first one so which why car care service is growth in now a day.
Therefore, the vehicle maintenance shop services (Car Care), has expanded
rapidly as increasing the amount of current cars and the lifestyle of Thai people
changing. And in the present car maintenance business or car care business currently
has a variety of services. And oil service stations or gas station and also car care shop,
the providers of each service has focused on different things. Such as focusing on the
transformation machine oil. or focus on cleaning cars. This business mainly provides
services in place. But no customer service directly to customer’s home or place of
work.
Car Care Delivery Business is a business that different from existing services.
That is attracting the customer directly to home or workplaces, to improve
convenience for customers. And reduced time of implementation of customer service
vehicle to the various stations, this is consistent with the different needs of consumers
truly is a new business model that's education, because of the above. I was choosing
this business to be my project.
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Project objective
1. To study about situation of Car care business.
2. To study about how to do the investment of car care business in Chiangrai.
3. To study and analyze about the car care market and study about our target
market and segmentation in Chiangrai
4. To study about the car care business, that about it technical, about
generally car care product and service.
5. To study how to do and investment car care business in feasibility

situation.
Benefit of project
1. To learn about situation of Car care business.
2. To learn about how to do the investment of car care business in Chiangrai
3. To learn and analyze about the car care market and study about our target
market and segmentation in Chiangrai
4. To learn about the car care business, that about it technical, about generally
car care product and service.
5. To learn about how to do and investment car care business in feasibility

situation.
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Operation method
1. To study the generally of car care business in chiangrai.
2. To study the management of car care business
- about back ground
- about product and service
- about car care technical
- about management employees
3. To study car care business marketing
- about target market
- about market segmentation
- about direct and indirect competitor and about competitive in

Chiangrai
- about the environment factor
4. To study about Technical Analysis of car care business in Chiangrai
- about the investment and management of car care business
5. To study about the financial of car care business

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Time frame of study
Table 1.3 Time frame, since March 29 until May 12
Operation Method March April May

W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
1.To study the

generally of car care
business in chiangrai
2.To study the

management of car care
business
3.To study car care

business marketing
4.To study about

Technical Analysis of
car care business in
Chiangrai
5.To study about the

financial of car care
business
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Chapter 2 Industry Profile

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2.1 Nature of Industry
About the nature of car care business in the present day we can explain that
2.1.1 About the service of car care business, it has many services which are,
wash the car, waxing the car, engine cleaning. These services are the
main service but its have many products substitution.
2.1.2 About the revenue of car care business come from 2 main revenue
which are
2.1.2.1 Washing the car
2.1.2.2 Waxing the car
2.1.3 About management of car care business, the managers have to train
employees to have quality and make sure that they can make the first
impression to customers.
2.1.4 It is the fact that car care business also has low season as same as other
business. Car care business low season is the rain so the managers have
to make the promotion to attract the customers while the low season is
coming.
2.1.5 About brand name of car care business is very important because if the
customers can remembers that our car care shop has quality and make
them satisfy, they will come again in next times
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2.1.6 The location to build car care shop is very important too. If that
location has many people and have the good position, it can take effect
to our revenue and profit.
2.1.7 Must have good promotion and package to attract the customers. In
generally car care business usually use the year member card to attract
customers who always come to take the service.
2.2 Situation of Industry
About the situation of car care business in the present day we can explain that
2.2.1 The cars in now a day is increasing every year. Although in now a day
Thailand economic is in the bad way if we compare with the last 4-5 years, but
the numbers of new cars in the car market are increasing so if we would like to
open car care business in the car market, it will not have much problem.
2.2.2 While many people in the present day do not have the time for take care their
cars and also only wash it, they can not do it with in the rush hour now. Not
only rush hour time which can take effect but also many people have not
known to fix and take care their car such as about some car machines etc. so
car care business is the new way which can give many people are comfortable
and have the time to do some things which are more important.
2.2.3 Now the cost of buying new cars is increasing more than the past so only one
car will take cost more than 500,000 Bath in Thailand. However not only the
high cost of cars will increase but each car value will increase too. So many
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car owners have to always take care their cars, the car care business will be
needed for that target group.
2.2.4 Must have expert organization management in the car care business. Can
define in 2 departments which are.
2.2.4.1 About reservation and registration staff, they must welcome the
customers when they come and check their profile and needs.
2.2.4.2 About take caring the car staff and the managers who control their
performance,
2.2.5 About car care business in now a day must have 4 characteristics which are
2.2.5.1 Manage with fairness to every employee.
2.2.5.2 Make the service with quality and take it fast.
2.2.5.3 Make the service by correct
2.2.5.4 Make the service with service mind

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2.3 Products and Services
2.3.1 Wash Car
Figure 2.3.1.1 about washing the car

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2.3.2 Vacuum inside the car
Figure 2.3.2.1 about vacuum inside the car

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2.3.3 Car Wash Cleaner
Figure 2.3.3.1 about Car wash cleaner
2.3.4 Change Battery
Figure 2.3.4.1 about changing Battery

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2.3.5 Scrub and Enamel the Car
Figure 2.3.5.1 about scrub and enamel the car

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2.3.6 Change Car machine oil
Figure 2.3.6.1 about changing car machine oil

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2.3.7 Machine Oil
Figure2.3.7.1 about Machine Oil

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2.4 Other Product and Service
2.4.1 Cake shop and bakery shop
Figure 2.4.1.1 about cake and bakery

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2.4.2 Coffee Shop
Figure 2.4.2.1 about Coffee

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2.4.3 Wifi for free
Figure 2.4.3.1 about Wifi zone

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2.4.4 Television with Various Channels such as MTV or True vision
Figure 2.4.4.1 about TV channel

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2.5 Vision
Our vision is to be known by many Chiang Rai people which our Car care is
differ from other car care by delivery service and we are good car care providers. And
to make Chiang Rai people had known our brand in 1 year to give market share and
make the car care market is bigger than the past.
2.6 Mission
Our Car care provide the best car products and services with a team of
specialized expertise and have much experience for take the best take care to
customers cars in Chiang Rai. We would like to serve the best services to customers,
takes care the cars by sincerely and also serve the customers need about take caring
the car including give the best possible suggestion to take car their car by their self.
We are use the best car care product to our customers. We are continually to make
sure our income will growth by positive. And we have to train and motivate our
employees to the best employees for take the good performance working and serve
the service to customers by sincerely.
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2.7 Strategy
2.7.1 Corporate level
As know as our business is the newest car care business which is will launch
in Chiang Rai province, the first things which we would like to do in Chiang Rai is to
be known and make our brand is famous in 1 year. So we have to use strategy which
can make our products are different from the regular car care business. As we know as
the regular car care business are the places which can take care the car by wash the
car, take the vacuum to the car, wash the car seat( about washing the car seat is the
difficult working and can not do for many times in the short periods ), about changing
the car auto loop, etc. but our car care business do some things different by using
Diversification Strategies and use concentric strategy. We launch new service in to
the car care market but related to the old one which is use delivery car service to serve
the customers who don’t have the time to take care their cars.
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2.7.2 Business Level
In the present day ,just everyone know that many car care shop are establish
and launch in many place in all of Thailand, also in Chiang Rai so we have to do
some things different from other car care shop. We make the different way to
customers which are according our research we discover that many car care customers
don’t have time to use the car service because they do not have times, for the
generally on Monday until Friday most people are going to work and they don’t have
the times to do some things such as to go to wash their car so we use this situation to
make the new service but related to the old service Which are delivery car care
service. About delivery car care service, we will go to their house or their office to
receive their car to do the service and until finish we will give their car to the
destination place by sincerely. And the second way is open car care in the evening
until the night to make sure that some customers can come to our office by their self
while they had free time already. We use the new different way to open the interesting
car care market in Chiang Rai.
2.7.3 Functional Level
Marketing strategies
Product strategies
• Create and logo, for to increase brand image, and make customer easy to
remember
• Focused on products and services that is a variety and high quality

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• Always make the product and service in professional to make customers

believe
Price strategies
• Estimated cost and set the price which are in less lower than the competitors
• Set the price in lower but we can get the profit and also related with our
qualities product to compare with competitors.
Place Strategy
• To make our office or work place in modern and have good various service for
customers, the service not including with take caring the car but use other
service such as we have the good building with TV, Wifi and also with food
and drink to serve the customers for comfortable and convenience for their
waiting.
Promotion Strategies
• Advertising product and service though various of media, such as brochure,

web blog.
• Take care the customers by professional experience and take car them by heart
and sincerely to make them believe then they will chare our business to other
people by world of mouse.
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Financial Strategies
• Prepare financial statements to systematic, clear, and accurate in every month
• Improve the accounting system and finance in standard form
Human resource strategies
• Training employee for high quality, such as, there is training teamwork,
customer service skills, persuasion talking, action and manners, and good
personality services to customer, etc.
• Divide work, and assign appropriate position to employee
• Evaluate performance of employee

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Chapter 3 Marketing Feasibility Study

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3.1 Marketing Analysis
3.1.1 General Environment Analysis
About Car care business has the 4 environment factor which has effect to the
business which are Political factor, Economy factor, Social factor and Technology
factor.
Political Factors
About the Political and Thailand legal of transportation do not have the law
about the controlling age of the cars in Thailand like other country such as Japan has
the law that the cars which are age more than 5 year have to destroy or sell to other
country because if they have used it more than 5 year, it will take effect to their
environment etc. But in Thailand only take caring the car to be in safety mode and
also to be in the condition which can be used, it is agreed for car in Thailand. So the
car drivers should to take care their cars by them self because if the cars have some
things wrong, they can know on time and fix them before the problem will be begun.
But in now a day it has the second way to take care the cars which is go to car care
shop. The political factor has taken effect to most of drivers to have to always takes
care their car so car care business is the second way of people who do not have the
time for take car their cars.
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Economy Factors
In the present day over 70 % of Thailand families must have at least 1 car for
use for their convenience and their comfortable. If they do not have the car, but a
motorcycle is will be fine for them, Many families have more than 2 cars in their
home so the economy will be grow up or grow down is not take the most important
for decide to be the owning a car for people ( According to the numbers of cars which
are increasing every years). Is it possible that the old cars must have more take caring
but the new cars must have special take caring more than the old one. Because most
of people want to see their cars in the new position for a long time so if some car care
shops are professional on take care the car, the owners have good personalities and
the customers can believe, they will not take difficult work to success in car care
business. But about the oil which is increasing cost every months, it take effect that
many people do not often want to used the cars for sometimes, so about washing the
car, about take caring the car is less necessary which comparing with the car using
behavior. There for it is the indirect economy factor which take effect to car care
business.
Social factors
About the social in Thailand, they think that the car is the 5th factor of their
life. Who do not have the car will be looked in the negative way so if the car is
important for a while, the take caring car is also important too.
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Technology factors
In the present day, most of car are inform to be in high technology every years
so car care business must adapt and develop take caring technology for concern that
the car which come to take care at car care shop will not be had some things problem
after finish the services. However some of new technologies which just come in to the
market and take the famous for a short time which are.
• Automatic car wash machine
Automatic car wash machine is a car wash services are completed

automatically within 5 to 10 minutes. The price of the machine is between 2 to
3 million Baht, the car wash machine is import from abroad. The objective of
the design is for use in each of country. To replace workers who have high
wages in some countries, combined with the cold weather is not suitable for
car wash, which is not suitable for using labor. This technology has some
disadvantages are unable to clear the car was clean and the labor.
• Vacuum machine oil
Highlights to be able to drain oil machine without lifting car Or
with out a tunnel. The machine will suck oil from the cable machine, which
dipped down to the bath oil. Those tools can increase the amount. The car has
many vehicles at the same time. Because it can move to other places and not
use more place to work. And not including have a car lift. Or build the tunnel.
However, disadvantages of this device is it is not attracted deposits of waste

oil under the sink. This is different from oil taken in the old way.
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• Chemicals to clean the oil and synthesizers
Some car wash water capable of doing a good cleaning, and can reduce
the amount of water which used to wash. Because wash water has good
properties. It can make the car has shiny for a long time.
Technology equipment
Figure 3.1 Technology Equipment

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3.2 Competition Analysis ( 3C )
Company Analysis
Strength
• Our company has various products and service. Not only car care service but
also including Cake and bakery shop, Coffee shop, WIFI and TV channels to
take care customers
• Our service is different from other car care shop, which is delivery car care
service. So it is unique and can attract the customers who do not have the
times to go to our car care.
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Competitors Analysis
Wash and Spa car care shop
Product and service
Wash and Spa Service
Table 3.2.1 wash and spa car care shop about wash and wax service
Program S M L XL
Wash and vacuum 120 150 180 200
Chemical Guys Butter wet wax 400 400 500 500
Chemical Guy wet mirror finish 550 550 650 650
Chemical Guys Jet seal 109 550 550 650 650
Blackflire wet diamond 550 550 650 650
EZ cream glaze with acrylic shin 550 550 650 650
Pre wax service 600 600 700 700
Service charge about waxing with buying 100 100 100 100
waxing cream from shop
Service charge of waxing with customers 150 150 150 150

use their waxing cream
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Interior care
Table 3.2.2 wash and spa car care shop about interior care service
Program S M L XL
Seat cleaning 2000 2000 2000 3000
Carpet cleaning 1800 1800 1800 2500
Seat cleaning per each 500 500 500 500
Ultimate Care Program Service
Table 3.2.3 wash and spa car care shop about ultimate care program service
Program S M L XL
Cleaning by Auto Spa process 2000 2000 2000 2500
Restore the surface by Menzerna 3500 3500 4500 4500
To be Year members 6000 6000 7000 9000

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Other Service
Table 3.2.4 wash and spa car care shop about other service
Program S M L XL
Over spray and Tar removal 600 600 600 600
Engine cleaning 300 300 300 300
Use O zone to removal smell and disease 200 200 200 200
Strength of wash and spa car care shop
• They have good quality and have professional to take caring the cars
• Their waiting building has decided in modern style and has air conditioners.
• Their build was built by professional, we can know that this part of area will
use to wash the car and others part is used for customers who want to wait by
read some book with air conditioners feel.
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Weakness of wash and spa car care shop
• The location of this car care shop is not good enough, because it is located on
back of the building so if they driver the car pass it , it will have less
customers can know this shop.
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Pang Mai car care shop
Open Tuesday until Saturday Close on Monday
Open at 8.00 – 17.00
They have opened for 8 years
Product and service
Table 3.2.5 Pang Mai car care shop about wash and wax program
Program Hour S M L
Wash out side only 30min 80 80 100
Wash and vax 45min 120 150 180
Wash under car, vacuum and engine cleaning 45 min 150 180 210
Waxing 45 min 350 400 450
Pang Mai high gloss Package 1-1.5hrs 1200 1400 1600
Pang Mai wet look Package 3 hrs 1500 2000 2500
Pang Mai point care system 4 hrs 3000 3500 4000

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Interior Care
Table 3.2.6 Pang Mai car care shop about Interior care
Program Hour S M L
Seat cleaning 2-3hrs 1500 1500 1800
Floor mate cleaning 1 hrs 150 150 150
Carpet cleaning 1-2 hrs 1000 1200 1500
Interior rejuvenation 3-4 hrs 2500 2700 3000
Over spray and Tar removal 800 1000 1400
Surface cleaning 400 400 400
Wheel detailing 200 200 200
Engine detailing 150 150 150
Pang Mai Strength
• Pang Mai car care shop is the full car care service shop in Chiang Rai. It has
many various services and has the waiting place for customers.
• Pang Mai has a product substitution which are coffee shop for attract their
customers.
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Pang Mai Weakness
• Pang Mai location is not have enough car park to receive the customers need.
When many customers come on the same time, car park can not take all of car
in it.
• Pang Mai waiting room do not have air condition so it can take effect to many
customers who want to have the comfortable.
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Competitive Analysis
In Thailand now a day, numbers of the cars are increase every year because of
many people in Thailand need the comfort and convenience. So it take effect to car
care business was boom in the present. Every one can see that in Bangkok has high
competitive about car care business, we can see that every soy or every area also have
car care shop which open for serve service to customers so we have just chosen
Chiang Rai to open our car care shop because Chiang Rai is not have high
competitive yet. About car care shop in Chiang Rai which many people know and
agree that they are work well are less, although the numbers of car care shop which
has opened in this area and their target customers is also different such as car care
shop near Big C, they serve only customer who buy and travel in Big C but not serve
general customers because thy has limit area to work etc. And our car care shop is in
the high grade which better than other because we have various product and service to
serve them.
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3.2 STP Analysis
3.2.1 Market Segmentation
From questionnaire information, has 105 people who answer the question
which are in the table below which in percentage.
Figure 3.10 Market Segmentation.
2%
10%
wash and vacuum the car
wax the car

20%
wash the engine
wash the seat
68%
So we can divide the segmentation of car care business in Chiang Rai to 4

segments. Many people who use the service of car care business are usually use only
wash and vacuum the car to 68 percent, wax the car to 20 percent, wash the engine
room to 10 percent, and wash the seat to 2 percent. So our big segment are people
who wash and vacuum the cars.
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3.2.2 Target Market Analysis
As the table in below, has 105 people who answer the question
Table 3.2.2.1 Target Market Group
.Which day you are want to use Numbers of people percentage

the service
Monday until Friday 10 9.52%

Saturday to Sunday 64 60.95%
Everyday in the week 28
26.66%
Only a long week holiday 3
2.85%
What time do you prefer to use Numbers of people percentage

the service
07.30 .-09.00 5 4.76%
09.01 .-12.00 26 24.76%
12.01 .-15.00 25
23.80%
15.01 .-18.00 39
37.14%
10
Afetr 18.00
9.52%
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As the table information told me that, many people usually want to use the
service on Saturday and Sunday because these days are the free time day. They do not
want to use in other day because these are normal day so they have to work or do
some business, they do not have time to go to wash the car at car care shop. So we
will have been opened car care shop in delivery shop for people who don’t have the
time to come to serve service. Our target groups are people who not have the times to
com to use the service so they will serve our service by delivery service.
If in the present have car care Numbers of people Percentage

shop which is reliable and serve
delivery car care service. Do you
want to use service?
Use service
78 74.28%
Do not use service
27 25.71%
The table shows that from people who answer the question form 105 people, 78
people want to use delivery service because they do not have free time to come by
them self so if they use this service they can reduce the time for do any thing with out
working.
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3.2.3 Positioning
Have Various service
Pang Nam Jai

Mai
Wash
and Spa
Have delivery
service
So we can expand that Nam Jai car care shop has interesting service which can
attract customers which are has various service and have delivery service.
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3.3 Marketing Mix Strategy
3.3.1 Product Strategies
Brand strategy, we are set brand name in Thai language but writing in English
language. The brand is set in short and clear which people can read easily. Our brand
can show the behavior which we have had for our customers about providing the
products and services. We are set the logo in Green and Blue color for show the
comfortable and clear for seeing and the color can show the process of our car care
shop which are use clear service and can make customers satisfy.
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Product and Service strategies
Nam Jai car care shop has the main product which we are select from many
product and service that the most car care shop are had for attract the customers need
and want by looking at the service behavior which are customers usually use service
to make the Products and Services.
Nam Jai main product
• Take care the customers car such as wash the car, vacuum the car, wash the
engine room, wax the car, wash the seat, change the car’s battery, change the
car machine oil until have some premium for customers who has registration
with in a year.
Nam Jai product substitution
• We have some bakery cake and coffee for the customers who want to take a
rest which we sell in medium price
Nam Jai service
• We have comfortable and convenience place for customers who want to take a
rest and have some things to eat, also have many kind of book to take care
customer’s free times. In that place we have air conditioner and WIFI to serve
their comfortable too.
Nam Jai reliability and confident
• Nam Jai car care shop will make reliability and confident to customers
because we serve the service by sincerely and quality and we have many
various services to attract them so the customers will satisfy.
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3.3.2 Price Strategy
Nam Jai car care shop is the new shop which is opened in Chiang Rai country.
Although we have various service and quality but we are new in this market so we
will set the price in medium price to attract the customers and to make the comparison
of customers about Nam Jai advantage and our competitors. We have advantage in
our price, we have various product and service to attract our customers, and we have
the different service which is delivery service.
Price of Product and service
Table 3.3.2.1 Nam Jai car care shop about wash and wax program
Program S M L
Wash out side only 80 80 100
Service chat for waxing 100 120 150
Wash the car, vacuum and engine cleaning 130 160 200
Waxing 350 400 450
Nam Jai medium Package 1200 1400 1600
Nam Jai high Package 1500 2000 2500
Nam Jai point care system Package 3000 3500 4000

53
Interior Care
Table 3.3.2.2 Nam Jai car care shop about Interior care
Program S M L
Seat cleaning 1500 1500 1800
Floor mate cleaning 120 120 120
Carpet cleaning 900 1000 1400
Interior Package 2300 2500 2700
Over spray and Tar removal 600 800 1200
Surface cleaning 350 350 350
Wheel detailing 180 180 180
About the member customer who registration in a year
Small size 5500, Medium size 6500, Large size 8500
• We will chart for 10 percent of every service to customers who will use
delivery service
Bakery and Coffee Price
Cakes price 35 – 50 Baht
Coffee and other drinking price 25 – 40 Baht

54
3.3.3 Place Strategy
We focus on the convenience and comfortable of customers. We set our place

in the modern style which has two which are zone of working and zone for take a rest.
About zone to take a rest we serve the room which have air conditioners, WIFI,
Bakery and Coffee shop, and also many kind of book to take care the customers. In
this zone we set it with in many kind of tree which can make the fresh air for
customers who want to stay with in natural atmosphere. Nam Jai located is in
Ratbumrung Road, Robvieng district, Maung City, in Chiang Rai province.
3.3.4 Promotion Strategies
The promotion tools as follows:
• Advertising
• Informative advertising for introduce people to know our shop, products and
services.
• Persuade advertising for introduce a quality of products and services
Sale Promotion
Nam Jai car care shop use a member year promotion for customers who
registration for a year and in the end of year we will have some intensive for them
such as the customers who are the members will use Nam Jai medium package for
free one time.
55
3.4 Sales Forecast/Profit Estimation
A kind of Car Year 2009
1. Passenger private cars up to 7 43,354
people
2. Passenger private cars over 7 4,489
people
3.Passenger private cars 91,294
Total 139,137
Figure 3.4 Total registration cars in 2552 in Chiang Rai
According to all of registration cars in Chiang Rai in year 2009 we discover

that 139,137 cars are all of cars which are register in this year so we assume the
numbers of registration cars in 2009, to forecast sale to our business as following.
Numbers of car registration in 2008 = 139,137 cars
Numbers of car which assume that will use car care service/ month
= 139,137/12 = 11,594 cars
We will set the car which we will serve the service the minimum are 15 cars per day
in the first year so we will serve the service 450 cars per month in the first year.
56
2%
10%
wash and vacuum the car
wax the car

20%
wash the engine
wash the seat
68%
Figure 3.4.1 Market Segmentation
According to market segmentation we can divide the customers in 4 segments

but about the direct customers is to wash and vacuum the car segment.
Total customers per month 450 (100%) cars
The customers who want to wash and vacuum the cars
450 * 68 % = 306 cars
So, 306 customers who will use this service is the total of the customer per
month. But from interviewing the entrepreneurs of car care shop in Chiang Rai, we
found that the range of customers that store can serve a service is about 10 cars per
day so it will be 300 car per month so we will use the average numbers is 300 cars in
the beginning year1. And next we forecast the number of customers by concern with
two factors which is high season and low season. We use the range number of
customers is between 300 cars to 450 cars per month.
57
We assume that the percentage of customers will increase 15% every year and total of
sale will increase as well.
15%
Total year 1 = 4320 cars
Total year 2 = 4320 + 648 cars = 4968 cars
Total year 3 = 4968 + 745 cars = 5713 cars
Total Sale
Year 1 = 642260 baht
Year 2 = 956420 baht
Year 3 = 1271950 baht

Sale forecast Year 2011
Sale
Valume
Product and service / month Price Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Wash out side only S 80 25 29 33 34 40 20 7 14 5 20 23 28 278
Wash out side only M 80 35 42 41 47 68 25 10 8 11 23 31 52 393
Wash out side only L 100 13 36 27 21 40 19 17 9 3 12 35 32 264
Wash the car, vacuum and engine cleaning S 130 74 78 101 112 122 90 66 30 18 80 74 99 944
Wash the car, vacuum and engine cleaning M 160 78 74 66 70 75 51 34 30 23 55 70 63 689
Wash the car, vacuum and engine cleaning L 200 56 61 61 70 71 60 53 20 16 43 50 57 618
Waxing S 350 2 4 2 5 4 1 0 0 0 0 5 7 30
Waxing M 400 3 3 1 1 4 0 2 0 0 3 5 6 28
Waxing L 450 2 3 1 0 3 1 0 0 1 2 1 1 15
Seat cleaning S 1500 0 2 0 2 1 2 0 0 0 3 0 1 11
Seat cleaning M 1500 3 0 0 1 2 1 1 0 0 1 1 1 11
Seat cleaning L 1800 1 0 0 0 3 1 0 0 0 1 0 0 6
Floor mate cleaning 120 0 0 0 1 0 0 0 0 0 0 0 2 3
Carpet cleaning S 900 2 0 1 1 1 1 1 0 0 0 1 1 9
Carpet cleaning M 1000 0 1 1 1 2 0 0 0 1 1 1 1 9
Carpet cleaning L 1400 0 0 0 0 1 0 1 0 0 0 0 0 2
Over spray and Tar removal S 600 0 0 0 0 0 0 0 0 0 0 0 0 0
Over spray and Tar removal M 800 1 0 1 1 2 0 0 0 2 1 0 0 8
Over spray and Tar removal L 1200 1 0 0 0 1 0 0 0 0 1 0 1 4
Surface cleaning 350 2 1 0 1 1 1 0 0 1 0 2 2 11
Wheel detailing 180 0 0 0 0 0 0 0 0 1 0 2 0 3
Nam Jai medium Package S 1200 1 0 0 0 0 0 0 0 0 0 0 0 1
Nam Jai medium Package M 1400 0 2 0 0 0 0 0 0 0 0 1 0 3
Nam Jai medium Package L 1600 0 0 1 0 0 0 0 1 0 0 0 0 2
Nam Jai high Package S 1500 0 0 0 0 0 0 0 0 0 0 0 0 0
Nam Jai high Package M 2000 0 3 0 0 1 0 0 0 0 0 0 0 4
59
Nam Jai high Package L 2500 0 0 1 0 0 0 0 0 0 0 0 0 1

Nam Jai point care system Package S 3000 0 0 0 1 0 0 1 0 0 0 0 0 2
Nam Jai point care system Package M 3500 0 0 0 0 0 0 0 0 0 0 0 0 0
Nam Jai point care system Package L 4000 0 0 0 0 0 0 0 0 0 0 0 0 0
Year Package S 5500 0 0 1 0 0 0 0 1 0 0 0 0 2
Year Package M 6500 0 1 1 2 0 0 0 0 0 1 0 0 5
Year Package L 8500 0 0 0 0 0 0 0 0 0 0 0 0 0
Table 3.4.2 Sales in year 2011

60

Sale
Valume
Product and service / month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Wash out side only S 2000 2320 2640 2720 3200 1600 560 1120 400 1600 1840 2240 22240
Wash out side only M 2800 3360 3280 3760 5440 2000 800 640 880 1840 2480 4160 31440
Wash out side only L 1300 3600 2700 2100 4000 1900 1700 900 300 1200 3500 3200 26400
Wash the car, vacuum and engine cleaning S 9620 10140 13130 14560 15860 11700 8580 3900 2340 10400 9620 12870 122720
Wash the car, vacuum and engine cleaning M 12480 11840 10560 11200 12000 8160 5440 4800 3680 8800 11200 10080 110240
Wash the car, vacuum and engine cleaning L 11200 12200 12200 14000 14200 12000 10600 4000 32000 8600 10000 11400 152400
Waxing S 700 1400 700 1750 1400 350 0 0 0 0 1750 2450 10500
Waxing M 1200 1200 400 400 1600 0 800 0 0 1200 2000 2400 11200
Waxing L 900 1350 450 0 1350 450 0 0 450 900 450 450 6750
Seat cleaning S 0 3000 0 3000 1500 3000 0 0 0 4500 0 1500 16500
Seat cleaning M 4500 0 0 1500 3000 1500 1500 0 0 1500 1500 1500 16500
Seat cleaning L 1800 0 0 0 5400 1800 0 0 0 1800 0 0 10800
Floor mate cleaning 0 0 0 240 0 0 0 0 0 0 0 240 480
Carpet cleaning S 1800 0 900 900 900 900 900 0 0 0 900 900 8100
Carpet cleaning M 0 1000 1000 1000 2000 0 0 0 1000 1000 1000 1000 9000
Carpet cleaning L 0 0 0 0 1400 0 1400 0 0 0 0 0 2800
Over spray and Tar removal S 0 0 0 0 0 0 0 0 0 0 0 0 0
Over spray and Tar removal M 800 0 800 800 1600 0 0 0 1600 800 0 0 6400
Over spray and Tar removal L 1200 0 0 0 1200 0 0 0 0 1200 0 1200 4800
Surface cleaning 700 350 0 350 350 350 0 0 350 0 700 700 3850
Wheel detailing 0 0 0 0 0 0 0 0 180 0 360 0 540
Nam Jai medium Package S 1200 0 0 0 0 0 0 0 0 0 0 0 1200
Nam Jai medium Package M 0 2800 0 0 0 0 0 0 0 0 1400 0 4200
Nam Jai medium Package L 0 0 1600 0 0 0 0 1600 0 0 0 0 3200
Nam Jai high Package S 0 0 0 0 0 0 0 0 0 0 0 0 0
Nam Jai high Package M 0 6000 0 0 2000 0 0 0 0 0 0 0 8000
61
Nam Jai high Package L 0 0 2500 0 0 0 0 0 0 0 0 0 2500

Nam Jai point care system Package S 0 0 0 3000 0 0 3000 0 0 0 0 0 6000
Nam Jai point care system Package M 0 0 0 0 0 0 0 0 0 0 0 0 0
Nam Jai point care system Package L 0 0 0 0 0 0 0 0 0 0 0 0 0
Year Package S 0 0 5500 0 0 0 0 5500 0 0 0 0 11000
Year Package M 0 6500 6500 13000 0 0 0 0 0 6500 0 0 32500
Year Package L 0 0 0 0 0 0 0 0 0 0 0 0 0
Total 54200 67060 64860 74280 78400 45710 35280 22460 43180 51840 48700 56290 642260

Total Sales of Year 2011
18000 0 Product a nd s er vi c e / month Ja n Feb
Wa s h out s i de onl y S 200 0 2320
Wa s h out s i de onl y M 2 800 3360
Wa s h out s i de onl y L 1300 3 600
Wa s h the c a r, va cuum a nd engi ne c l ea ni ng S 962 0 10140
16000 0
Wa s h the c a r, va cuum a nd engi ne c l ea ni ng M 1 2480 118 40
Wa s h the c a r, va cuum a nd engi ne c l ea ni ng L 11200 12200
Wa xi ng S 700 1400
Wa xi ng M 1200 1200
14000 0 Wa xi ng L 9 00 1350
Sea t cl ea ni ng S 0 3000
Sea t cl ea ni ng M 4500 0
Sea t cl ea ni ng L 1800 0
Fl oor ma te c l ea ni ng 0 0
12000 0
Ca rpet cl ea ni ng S 1800 0
Ca rpet c l ea ni ng M 0 1000
Ca rpet c l ea ni ng L 0 0
Over s pra y a nd Ta r remova l S 0 0
10000 0 Over s pra y a nd Ta r remova l M 800 0
s
le
Over s pra y a nd Ta r remova l L 1200 0

lS
a a
Surfa c e c l ea ni ng 700 350

o
Tt
Wheel deta i l i ng 0 0
Na m Ja i medi um Pa c ka ge S 12 00 0
8000 0
Na m Ja i medi um Pa c ka ge M 0 2800
Na m Ja i medi um Pa c ka ge L 0 0
Na m Ja i hi gh Pa cka ge S 0 0
Na m Ja i hi gh Pa cka ge M 0 6000
6000 0 Na m Ja i hi gh Pa cka ge L 0 0
Na m Ja i poi nt ca re s ys tem Pa cka ge S 0 0
Na m Ja i poi nt ca re s ys tem Pa cka ge M 0 0
Na m Ja i poi nt ca re s ys tem Pa cka ge L 0 0
Yea r Pa c ka ge S 0 0
4000 0
Yea r Pa c ka ge M 0 6500
Yea r Pa c ka ge L 0 0
2000 0
0
Ja n Feb Ma r Apr Ma y Jun Jul Aug Sep Oct Nov
Months
Figure 3.4.1 Sales in year 2011

62

Sale
Valume
Waxing S 350 3 2 6 3 4 1 1 0 0 8 2 3 33
Waxing M 400 5 1 4 2 1 1 1 1 0 5 2 5 28
Waxing L 450 1 5 1 2 3 1 0 0 1 2 3 4 23
Seat cleaning S 1500 6 3 1 2 1 0 1 0 0 3 2 2 21
Seat cleaning M 1500 6 1 3 1 5 1 1 1 0 5 2 2 28
Seat cleaning L 1800 1 0 2 0 1 3 0 0 0 2 1 0 10
Wheel detailing 180 3 1 1 0 2 1 0 0 0 1 1 1 11
63

Year Package S 5500 1 2 1 0 0 0 0 0 0 0 1 0 5
Year Package M 6500 1 3 0 0 1 0 0 0 0 0 0 0 5
Year Package L 8500 1 0 0 0 0 0 0 0 0 0 0 0 1
416 368 407 411 504 305 233 134 123 367 391 389 4048

Sale
Valume
Waxing S 1050 700 2100 1050 1400 350 350 0 0 2800 700 1050 11550
Waxing M 2000 400 1600 800 400 400 400 400 0 2000 800 2000 11200
Waxing L 450 2250 450 900 1350 450 0 0 450 900 1350 1800 10350
Seat cleaning S 9000 4500 1500 3000 1500 0 1500 0 0 4500 3000 3000 31500
Seat cleaning M 9000 1500 4500 1500 7500 1500 1500 1500 0 7500 3000 3000 42000
Seat cleaning L 1800 0 3600 0 1800 5400 0 0 0 3600 1800 0 18000
Wheel detailing 540 180 180 0 360 180 0 0 0 180 180 180 1980
65
Year Package S 5500 11000 5500 0 0 0 0 0 0 0 5500 0 27500
Year Package M 6500 19500 0 0 6500 0 0 0 0 0 0 0 32500
Year Package L 8500 0 0 0 0 0 0 0 0 0 0 0 8500
Total 126640 94260 82410 192650 99120 53770 37590 25500 23790 76980 69410 74300 956420
Total Sales of Year 2012 Product and service / month Jan

Feb
300000 Wash out side only S 3200 2720
Wash out side only M 4080 4400
Wash out side only L 3000 2400
Wash the car, vacuum and engine

250000 cleaning S 11050 10400
cleaning M 14400 12960
cleaning L 11600 12000
Waxing S 1050 700
200000 Waxing M 2000 400
Waxing L 450 2250
Seat cleaning S 9000 4500

Total Sales
Seat cleaning M 9000 1500

150000
Seat cleaning L 1800 0
Floor mate cleaning 120 0
Carpet cleaning S 900 900

100000 Carpet cleaning M 9000 0
Carpet cleaning L 2800 0
Over spray and Tar removal S 600

0
Over spray and Tar removal M 800
50000
800
Over spray and Tar removal L 7200
2400
Surface cleaning 3150 3850
Wheel detailing 540 180

0 Nam Jai medium Package S 0 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Months

66

Sale
Valume
Waxing S 350 7 1 3 3 5 3 2 0 1 4 6 2 37
Waxing M 400 5 2 3 1 0 3 1 0 0 6 5 5 31
Waxing L 450 2 3 6 4 1 0 2 1 1 5 5 4 34
Seat cleaning S 1500 6 4 2 1 3 1 0 0 2 5 7 3 34
Seat cleaning M 1500 10 8 4 4 2 0 1 1 0 5 4 1 40
Seat cleaning L 1800 8 5 3 1 2 5 1 1 0 10 6 0 42
Wheel detailing 180 0 4 2 1 0 3 1 0 0 5 6 10 32
67

Year Package S 5500 0 0 1 0 0 0 3 0 0 0 0 1 5
Year Package M 6500 2 1 0 2 0 0 2 3 0 0 0 1 11
Year Package L 8500 4 0 0 2 0 0 0 0 1 0 0 0 7
504 469 497 521 577 390 283 132 84 481 479 512 4929

68

Sale
Valume
Waxing S 2450 350 1050 1050 1750 1050 700 0 350 1400 2100 700 12950
Waxing M 2000 800 1200 400 0 1200 400 0 0 2400 2000 2000 12400
Waxing L 900 1350 2700 1800 450 0 900 450 450 2250 2250 1800 15300
Seat cleaning S 9000 6000 3000 1500 4500 1500 0 0 3000 7500 10500 4500 51000
Seat cleaning M 9000 12000 6000 6000 3000 0 1500 1500 0 7500 6000 1500 54000
Seat cleaning L 14400 9000 5400 1800 3600 9000 1800 1800 0 18000 10800 0 75600
Wheel detailing 0 720 360 180 0 540 180 0 0 900 1080 1800 5760
69

Year Package S 0 0 5500 0 0 0 16500 0 0 0 0 5500 27500
Year Package M 13000 6500 0 13000 0 0 13000 19500 0 0 0 6500 71500
Year Package L 34000 0 0 17000 0 0 0 0 8500 0 0 0 59500
Total 204760 118630 123170 126460 125520 76170 80100 48820 31830 111170 122940 102380 1271950
Total Sales of Year 2013 Product and s ervi ce / month Ja n Feb

160000 Wa sh out s i de only S 2640 3680
Wa sh out s i de only M 5520 5760
Wa sh out s i de only L 4200 4600
Wa sh the car, va cuum and engi ne cl eani ng S 12090 10790
140000 Wa sh the car, va cuum and engi ne cl eani ng M 17600 14560
Wa sh the car, va cuum and engi ne cl eani ng L 9200 15400
Wa xi ng S 2450 350
Wa xi ng M 2000 800
120000 Wa xi ng L 900 1350
Sea t clea ni ng S 9000 6000
Sea t clea ni ng M 9000 12000
Sea t clea ni ng L 14400 9000
100000 Fl oor ma te cl eani ng 360 120
Ca rpet cl eani ng S 1800 900
Total Sales
Carpet cl ea ni ng M 17000 11000

Carpet cl ea ni ng L 5600 2800
80000 Over s pray and Tar removal S 600 0
Over s pray and Tar removal M 0 1600
Over s pray and Tar removal L 2400 0
Surface cl eani ng 7700 200
60000 Wheel deta i li ng 0 720
Na m Jai medi um Pa cka ge S 1200 2400
Na m Jai medi um Pa cka ge M 7000 0
Na m Jai medi um Pa cka ge L 1600 1600
40000 Na m Jai hi gh Package S 4500 0
Na m Jai hi gh Package M 0 0
Na m Jai hi gh Package L 5000 0
Na m Jai poi nt care s ys tem Pa ckage S 6000 3000
20000
Na m Jai poi nt care s ys tem Pa ckage M 0 3500
Na m Jai poi nt care s ys tem Pa ckage L 8000 0
Yea r Packa ge S 0 0
Yea r Packa ge M 13000 6500
0
Yea r Packa ge L 34000 0
Ja n Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Months

70
3.5 Marketing expanse

Marketing Expenses of Year 2011
Expense/Month JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Brochure 500 500 500 500 500 200 150 150 150 500 500 500 4650
Fuel for service to customers 3000 2700 2700 2700 3100 1900 1800 2000 1800 2100 2500 3100 29400
Total 3500 3200 3200 3200 3600 2100 1950 2150 1950 2600 3000 3600 34050
3.5 Table marketing expanse in year 2011
Markrting expense Year 2010

40000
35000
30000
Total Expeses
25000
20000
Brochure
15000
Fuel for service to customers
10000 Total
5000
0
N
G
AY
N
B
AR
V
L
R
C
T
P
l
ta
JU
FE
AU
AP
OC
DE
JA
SE
JU
NO
M
M
To
Month
Figure 3.5 marketing expanse in year 2011

71

Brochure 500 500 500 500 500 200 150 150 150 500 500 500 4650
Total 3100 3600 800 3000 2700 1800 1550 1750 2150 2600 3000 3600 29650
3.5.1 Table marketing expanse in year 2012
35000
30000
25000
Brochure
20000
Fuel for s ervice to
cus tom ers
15000
Total
10000
5000
0
JAN MAR MAY JUL SEP NOV Total
Figure 3.5.1 marketing expanse in year 2012

72

Brochure 500 500 500 500 500 200 150 150 150 500 500 500 4650
Total 3200 3300 3200 3400 2700 1700 1550 1750 2150 2700 2800 3600 32050
3.5.2 Table marketing expanse in year 2013
35000
30000
25000
Brochure
20000
Fuel for service to
customers
15000
Total
10000
5000
0
JAN MAR MAY JUL SEP NOV Total
Figure 3.5.2 marketing expanse in year 2013

73
3.6 Depreciation
Depreciation 2011
Total equipment Amount JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Total
Billboard 32000 889 889 889 889 889 889 889 889 889 889 889 889 10668
Newspaper shelve 1550 43 43 43 43 43 43 43 43 43 43 43 43 516
Book shelve 1780 49 49 49 49 49 49 49 49 49 49 49 49 588
Computer 17000 472 472 472 472 472 472 472 472 472 472 472 472 5664
Waste bin 980 27 27 27 27 27 27 27 27 27 27 27 27 324
Computer table 13000 361 361 361 361 361 361 361 361 361 361 361 361 4332
Computer Chair 1250 35 35 35 35 35 35 35 35 35 35 35 35 420
Fax machine 2460 68 68 68 68 68 68 68 68 68 68 68 68 816
Printer 1650 45 45 45 45 45 45 45 45 45 45 45 45 540
calculator 250 7 7 7 7 7 7 7 7 7 7 7 7 84
Television 23500 652 652 652 652 652 652 652 652 652 652 652 652 7824
Philips MC235B 7500 208 208 208 208 208 208 208 208 208 208 208 208 2496
Counter Bar 13560 376 376 376 376 376 376 376 376 376 376 376 376 4512
Steel Cake Showcase 13170 366 366 366 366 366 366 366 366 366 366 366 366 4392
Sofa 15000 416 416 416 416 416 416 416 416 416 416 416 416 4992
Beanbag 500 14 14 14 14 14 14 14 14 14 14 14 14 168
Natural Chamois 239 7 7 7 7 7 7 7 7 7 7 7 7 84
Tire Brush 148 4 4 4 4 4 4 4 4 4 4 4 4 48
Carrand Fire Hose 276 8 8 8 8 8 8 8 8 8 8 8 8 96
Auto Wash Stick 899 25 25 25 25 25 25 25 25 25 25 25 25 300
Action Polisher 4499 125 125 125 125 125 125 125 125 125 125 125 125 1500
Total 151211 4197 4197 4197 4197 4197 4197 4197 4197 4197 4197 4197 4197 50364
Table 3.6 depreciation of year 2011

74
Depreciation 2012
Billboard 32000 889 889 889 889 889 889 889 889 889 889 889 889 10668
Book shelve 1780 49 49 49 49 49 49 49 49 49 49 49 49 588
Computer 17000 472 472 472 472 472 472 472 472 472 472 472 472 5664
Waste bin 980 27 27 27 27 27 27 27 27 27 27 27 27 324
Computer table 13000 361 361 361 361 361 361 361 361 361 361 361 361 4332
Computer Chair 1250 35 35 35 35 35 35 35 35 35 35 35 35 420
Fax machine 2460 68 68 68 68 68 68 68 68 68 68 68 68 816
Printer 1650 45 45 45 45 45 45 45 45 45 45 45 45 540
calculator 250 7 7 7 7 7 7 7 7 7 7 7 7 84
Television 23500 652 652 652 652 652 652 652 652 652 652 652 652 7824
Philips MC235B 7500 208 208 208 208 208 208 208 208 208 208 208 208 2496
Counter Bar 13560 376 376 376 376 376 376 376 376 376 376 376 376 4512
Sofa 15000 416 416 416 416 416 416 416 416 416 416 416 416 4992
Beanbag 500 14 14 14 14 14 14 14 14 14 14 14 14 168
Natural Chamois 239 7 7 7 7 7 7 7 7 7 7 7 7 84
Tire Brush 148 4 4 4 4 4 4 4 4 4 4 4 4 48
Auto Wash Stick 899 25 25 25 25 25 25 25 25 25 25 25 25 300
Action Polisher 4499 125 125 125 125 125 125 125 125 125 125 125 125 1500
Total 151211 4197 4197 4197 4197 4197 4197 4197 4197 4197 4197 4197 4197 50364
Table 3.6.1 depreciation of year 2012

75
Depreciation 2013
Billboard 32000 889 889 889 889 889 889 889 889 889 889 889 889 10668
Book shelve 1780 49 49 49 49 49 49 49 49 49 49 49 49 588
Computer 17000 472 472 472 472 472 472 472 472 472 472 472 472 5664
Waste bin 980 27 27 27 27 27 27 27 27 27 27 27 27 324
Computer table 13000 361 361 361 361 361 361 361 361 361 361 361 361 4332
Computer Chair 1250 35 35 35 35 35 35 35 35 35 35 35 35 420
Fax machine 2460 68 68 68 68 68 68 68 68 68 68 68 68 816
Printer 1650 45 45 45 45 45 45 45 45 45 45 45 45 540
calculator 250 7 7 7 7 7 7 7 7 7 7 7 7 84
Television 23500 652 652 652 652 652 652 652 652 652 652 652 652 7824
Philips MC235B 7500 208 208 208 208 208 208 208 208 208 208 208 208 2496
Counter Bar 13560 376 376 376 376 376 376 376 376 376 376 376 376 4512
Sofa 15000 416 416 416 416 416 416 416 416 416 416 416 416 4992
Beanbag 500 14 14 14 14 14 14 14 14 14 14 14 14 168
Natural Chamois 239 7 7 7 7 7 7 7 7 7 7 7 7 84
Tire Brush 148 4 4 4 4 4 4 4 4 4 4 4 4 48
Auto Wash Stick 899 25 25 25 25 25 25 25 25 25 25 25 25 300
Action Polisher 4499 125 125 125 125 125 125 125 125 125 125 125 125 1500
Total 151211 4197 4197 4197 4197 4197 4197 4197 4197 4197 4197 4197 4197 50364
Table 3.6.2 depreciation of year 2013

3.7 Conclusion in market feasibility
From sale forecast table of Nam Jai car care shop in each year, it can clearly to
represent that season is the factors to influence total sales for car care shop, such as in
winter, it is between October to May,. That is high season period in every year,
because this period has high demand of customers to use car care service, therefore it
make our car care shop store increase growth rate rapidly in winter until summer and
increase trend of total sale in every year. But during in rainy season, it is between
June to September. It has declining demand of customer for use car care service, when
comparing with other season, because mostly of customer does not want to wash the
car in rainy season
77
Chapter 4 Technical Feasibility Study

78
4.1 Product and Service Characteristic
Wash out side only Service
• Is the service which used car form to wash out side of the car.
Wash the car, vacuum and engine cleaning
• Is the service which used car form to wash in the out side, then vacuum the
inside car and, including engine cleaning.
Waxing
• Is the service which used waxing cream to wax the cars. The cars will be
blither and looking new.
Seat cleaning
• Is the service which cleaning the car seat by appropriate processes. The seat
will not have damage.
Floor mate cleaning
• Is the service which leave the car floor mate to wash out side the car.
Carpet cleaning
• Is the service which will clean the carpet in side the car.
79
Over spray and tar removal
• Is the service which used the special cream to remove the tar under the car.
Wheel detailing
• Is the service which used the wheel cream to cleaning the wheel.
Nam Jai medium package
• Is the service which including wash and vacuum the car, waxing, floor mate
cleaning, Over spray and Tar removal, surface cleaning.
Nam Jai high package
cleaning, Over spray and Tar removal, surface cleaning and including carpet
cleaning.
Nam Jai point care system package
cleaning, over spray and Tar removal, surface cleaning, carpet cleaning and
including seat cleaning.
80
4.1.2 Service Process
• When a customer comes in the store. Employees welcome and invite

customers to seat at a living table.
• Employees ask to customers that “What kind of products and services do you
want?” We give the package for customer to choose it.
• To give advice or consulting for customer about products and services in

package when customer is not clear about it.
• While the customers have select the package already, then the employees will
go to work and ask the customers wait in the living room.
• When the car is already finish, then ask the customers to check the cars.
• Receive the money from customers and give the customers car keys.
\
81
4.1.3 Location
Location of Nam Jai car care shop is in 164 m.13 ratbumrung road near
Reuntip hotel.
Sintanee Big C
Super highway road
Income
Hotel
Reuntip
Car pack
Nam
Jai
Reuntip
hotel
Pahonyotin road
82
4.1.4 Machine tool equipment
Dimensions: 29"W x 13 1/2"D x 60"H. Select one of

five wood finishes when ordering. See color chart at
bottom of page
Price 1550 baht
Features five staggered shelves with deep pockets

to display magazines in an easy-to-reach manner.
Dimensions: 35"W x 15 1/4"D x 48"H.
Price 1780 baht

83
Hailo KickMaxx 35 Waste Bin
Price 980 baht
Computer Chairs :: Fiora Cosi Computer Chair
Price 1250 baht

84
Eurostyle Brain Office Desk – 27202
Price 13000 baht
Panasonic Inkjet Fax Machine
Price 2460 baht

85
Lexmark X2600 All -In-One Printer (12L1685)
Price 1650 baht
Print/copy speeds: 22ppm black and 16ppm colour
Colour print resolution: 4800x1200 dpi
Scanner resolution: 600x1200 dpi
Supported Media: Letter, Legal, 4x6, 5x7, Executive, cardstock, labels, envelopes
Connection: USB 2.0
Replacement Cartridges: #14 Black (175pgs), #15 Tri-Colour (150pgs), #31 Photo
Colour
Warranty: One Year Replacement

86
Canon LS-100TS Basic Calculator
Price 250 baht
ViewSonic N1630w 16-Inch 720p LCD HDTV
Technical Details
Ultra-high brightness of 250-nit (typ), dynamic contrast ratio of 10,000:1 and 1360x768
optimum PC resolution
ClearPicture™ electronics deliver clearer, crisper, sharper images
Integrated HDTV tuner and two HDMI inputs
Built-in stereo speakers
Box contents include LCD TV display, power cable(s), remote control with batteries,
Quick Start Quide, User Guide
Product Details
Product Dimensions: 4.7 x 14.8 x 11.8 inches ; 6.4 pounds
Shipping Weight: 10 pounds

87
Shipping: Currently, item can be shipped only within the U.S.
Price 23500 baht
Philips MC235B Flat Wall Mountable Micro Shelf System (Black)
Technical Details
Flat, wall mountable design
Motorized CD door
Plays CD and CD-R/RW discs
Digital AM/FM tuner with 40 presets
10 Watts of total power
Product Details
Product Dimensions: 12.8 x 12 x 11.5 inches ; 10 pounds
Shipping Weight: 10 pounds (View shipping rates and policies)
Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot
be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
Price7500 baht
88
Dell 3.0 Ghz. Super Fast GX Computer with Dell LCD Flat Monitor, Huge 500GB
Hard Drive, 4GB RAM, DVD Burner (DVD-RW), and New Licensed Windows XP
with Genuine Microsoft Authorized CD
$389.88
Technical Details
Intel Pentium 4 3.0 GHz With Hyper Threading (very fast), 4 Gigabytes (GB) DDR II
RAM Memory, Huge 500GB SATA Hard Drive (Fast/New Hard Drive format)
DVD-RW Optical Drive (Plays and Records DVDs/CDs), 10/100/1000 LAN

Networking and Internet (Cable-DSL Internet Ready), 8 x 2.0 USB Ports
Original Sealed Microsoft XP, Office Suite CDs included (Open Office is Microsoft
Office compatible), Anti-Spyware and Anti-Virus Programs
High Speed Internet Ready, PCI Express Video Ready (32MB included), Audio,
Headphone, and Microphone Jacks, Windows XP CD, App, Manual, Driver CD
Also Includes: Power cables, Keyboard, Mouse, New Speakers
Product Details
Shipping Weight: 51 pounds
Price 17000 baht

89
6' Counter Bar Short Size - weaving 180*50*105 cm
Price 13560 baht
Steel Cake Showcase
Price 13170 baht

90
Aruba Black Casual Convertible Sofa by Lifestyle Solutions
Price 15000 baht
Beanbag
500 baht
91
4.1.5 Machine tool Equipment
Gold Class Car Wash Shampoo & Conditioner
Price 226 baht
Gold Class Liquid Wax
Price 341 baht

92
Endurance High Gloss
Price 258 baht
Quick Interior Detailer
Price 227 baht

93
Plast X
Price 236 baht
ScratchX
Price 330 baht

94
Meguiar's W8006 6.5-Inch Soft Buff Foam Polishing Pad
Price 30 baht
Meguiar's W65 Self-Centering Rotary Buffer Backing Plate
Price 455 baht

95
Meguiar's G110v2 Professional Dual Action Polisher
Price 4499 baht
HomeRight C800524 Auto Wash Stick and EZI Dry
Price 899 baht
• EZI Dry's flexible head contours to any surface
Carrand Fire Hose Nozzle with On/Off Switch
Price 276 baht

96
Versa-angle Tire Brush the Gold Class Series
Price 148 baht
Meguiar's X2090 Natural Chamois
Price 239 baht

97
Meguiar's G12416 Hot Shine High Gloss Tire Gel - 16 oz.
Price 257 baht

98
4.1.6 Facility Layout
Pattern of Car care shop area

99
Pattern of car care working division

100
Pattern of car care living room

101
4.2 Pre Operating Cost
1. Billboard of Company
The cost of billboard is 32,000 baht
2. Billboard tax
We use all Thai languages to write billboard and have logo, according to the
tax we have to pay 20 baht per 500 square centimeter and we make the
billboard in 50000 square centimeters so 50000/500 * 20 = 2000 baht
3. Internet and Telephone setting cost (Free)
Follow form the promotion during January 2010 of TOT that provide setting
internet price free for the place that distance not far more than 300 meters
from Internet broadcasting facility to place that will setting internet.
4. Land
164 M13 robvieng district Maung city Chaingrai province is the land of
Pansita family so about the land cost we are not calculated.
5.Building
We estimated the cost for building for 1,000,000 baht

102
Total Pre operating cost
No Description No of product Price / unit Total
1 Billboard 1 32000 32000
2 Billboard tax 1 2000 2000
3 Building 1000000 1000000
Total 1034000 1034000
4.3 Investment cost

No Description No of product Price/ unit Total
3 Newspaper shelve 1 1550 1550
4 Book shelve 2 1780 3560
5 Computer 2 17000 34000
6 Waste bin 2 980 1960
7 Computer table 2 13000 26000
8 Computer Chair 2 1250 2500
9 Fax machine 1 2460 2460
10 Printer 1 1650 1650
11 Calculator 1 250 250
12 Television 1 23500 23500
13 Philips MC235B 1 7500 7500
14 Counter Bar 1 13560 13560

103
15 Steel Cake Showcase 1 13170 13170
16 Sofa 3 15000 45000
17 Beanbag 3 500 1500
Total 113150 178160
Car wash equipment
No Description No of product Price / unit Total
1 Natural Chamois 5 239 1195
2 Tire Brush 3 148 444
3 Carrand Fire Hose 4 276 1104
4 Auto Wash Stick 2 899 1798
5 Action Polisher 1 4499 4499
Total 6061 9040

104
Car wash equipment which use every month
No Description No of Price / Total

product unit
1 Car Wash Shampoo 3 226 678
2 Liquid Wax 2 341 682
3 Endurance High Gloss 1 258 258
4 Quik Interior Detailer 3 227 681
5 PlastX 2 236 472
6 ScratchX 2 330 660
7 Polishing Pad 5 30 150
8 Backing Plate 2 455 910
9 Tire Gel 3 257 771
Total 2360 5262
4.4 Operating cost
Year 2011
No Description Jan Feb Mar Apr May June July Aug Sep Oct Nov dec Total
1 Car Wash Shampoo 440 470 500 510 520 480 350 320 300 450 460 500 5300
2 Liquid Wax 100 120 130 140 145 120 110 95 90 100 120 110 1380
3 Endurance High
Gloss 50 67 80 50 65 45 32 30 25 55 50 60 609
4 Quik Interior
Detailer 560 580 610 610 650 580 550 420 410 550 560 610 6690
5 PlastX 220 250 280 240 235 220 190 195 180 210 220 230 2670
6 ScratchX 210 190 250 280 275 240 190 176 198 200 210 230 2649
7 Polishing Pad 150 150 150 150 150 150 150 150 150 150 150 150 1800
8 Backing Plate 455 455 455 455 455 455 455 455 455 455 455 455 5460
9 Tire Gel 680 710 700 690 650 650 420 390 395 590 560 690 7125
Total 2865 2992 3155 3125 3145 2940 2447 2231 2203 2760 2785 3035 33683
Table 4.4.1 operating cost year 2011

106
Year 2012
1 Car Wash Shampoo 600 580 610 650 620 420 350 310 300 505 650 610 6205
2 Liquid Wax 210 180 210 230 243 185 100 95 111 180 220 210 2174
3 Endurance High
Gloss 120 100 130 135 150 100 45 40 55 100 160 120 1255
4 Quik Interior
Detailer 600 622 610 600 650 610 400 321 310 500 620 650 6493
5 PlastX 290 150 200 195 185 199 120 135 110 210 180 190 2164
6 ScratchX 300 310 315 320 310 285 195 150 145 259 250 300 3139
7 Polishing Pad 150 150 150 150 150 150 150 150 150 150 150 150 1800
8 Backing Plate 455 455 455 455 455 455 455 455 455 455 455 455 5460
9 Tire Gel 650 600 610 620 610 550 320 295 285 550 578 610 6278
Total 3375 3147 3290 3355 3373 2954 2135 1951 1921 2909 3263 3295 34968

107
Year 2013
1 Car Wash Shampoo 650 660 610 620 660 500 420 310 295 600 620 635 6580
2 Liquid Wax 350 320 310 300 295 210 185 155 167 250 260 305 3107
3 Endurance High Gloss 180 150 175 165 150 100 95 990 110 140 150 175 2580
4 Quik Interior Detailer 650 610 600 650 640 596 300 276 255 560 555 605 6297
5 PlastX 350 300 310 320 295 210 195 182 175 300 294 341 3272
6 ScratchX 400 295 355 342 310 279 174 180 168 300 342 390 3535
7 Polishing Pad 150 150 150 150 150 150 150 150 150 150 150 150 1800
8 Backing Plate 455 455 455 455 455 455 455 455 455 455 455 455 5460
9 Tire Gel 700 680 655 619 628 420 300 281 267 650 630 680 6510
Total 3885 3620 3620 3621 3583 2920 2274 2979 2042 3405 3456 3736 39141

4.5 Management Analysis
Administration cost
Employee Salary
1. General take care the car manager
(The person who is the leader to control the employees to work well )
1 person = 9000 baht
2. Take care the car workers
(The person who wash and take car the car)
3 person = 4500 per each person, 3 people = 13500
3. Housekeeper
1 person = 4500
Total Salary 27000 baht
Electricity expense / month
Estimate use of electricity 560 unit = 2800 baht per month

109
Water expense / Month
Fore cast use 35 cu.m/month x 10.7 baht = 375 baht per month
TOT internet and telephone expense/month
WIFI internet expanse 1490 baht/ month
Telephone expense 500 baht/month
Maintenance costs 200 baht/month
Fax 200 baht/month
Total 2390 baht/ month
Total of administration cost 32565 baht per month

4.6 Administration Cost
Year 2011
Administration cost 2011

Year 2011
No Description Base Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
1 Employee Salary 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 324000
2 Electric expanse 2800 2600 2700 2800 2800 2800 2600 2500 2600 2500 2200 2000 1950 30050
3 water expanse 375 370 375 365 375 355 365 310 295 300 325 360 370 4165
4 TOT internet and telephone expense 2390 2100 2150 2000 2200 2300 2250 2000 2100 2200 2150 2300 2350 26100
Total 32565 32070 32225 32165 32375 32455 32215 31810 31995 32000 31675 31660 31670 384315
Table 4.6.1 Administration cost year 2011
Year 2012
Adminstration cost 2012
Year 2012
1 Employee Salary 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 324000
3 water expanse 375 375 365 355 340 370 356 330 320 335 350 345 352 4193
Total 32565 32305 31965 31755 32240 32220 31906 31620 31760 31895 31568 31485 31972 382691

111
Year 2013
Administration Cost 2013

Year 2013
1 Employee Salary 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 27000 324000
3 water expanse 375 356 365 374 330 350 360 310 299 315 350 360 370 4139
Total 32565 32206 32190 31994 32250 32350 32160 32300 31974 32460 31760 31455 31567 384666

4.7 Technical Feasibility Conclusion
Nam Jai car care shop has many product and service to attract many customers
but the main service and product are wash out side the car, wash, vacuum and
cleaning car engine and waxing the car. We provide quality service and fast service
for customers to make them satisfy and make a good relationship between us.
Our service process, in first we will introduce our product and give
consultation to customer until they purchase our product and service. Nam Jai car care
shop store have to purchase the important equipments, that is brand name car wash
equipments and equipment for doing car care have enough for customers need every
month. About the car polishing pad, we are changing it every month for make good
quality for customer cars.
In part of management, we can divide into two operation period time. The first
is pre-operation period, have to study and make decision to total cost of setting
equipments in company, total cost of interior store which is we have to communicate
to Office of commercial.
In operation time period, will include many expense, such as utility expense
per month in store, and administration cost per month, additional including employees
salary. Our employees will recruit and selected by the company’s qualification that
have setting in position, task and responsibility of employees.
113
Chapter 5 Financial Analysis

5.1 Income statement
Year 2011 Table5.1.1 Income statement year 2011
Income Statement
Jan Feb Mar Apr May June July Aug Sep Aug Nov Dec Total
Sales 54,200.00 67,060.00 64,860.00 74,280.00 78,400.00 45,710.00 35,280.00 22,460.00 43,180.00 51,840.00 48,700.00 56,290.00 642,260.00
Expanse
Cost of material 2,865.00 2,992.00 3,155.00 3,125.00 3,145.00 2,940.00 2,447.00 2,231.00 2,203.00 2,760.00 2,785.00 3,035.00 33,683.00
Marketing expanse 3,100.00 3,600.00 800.00 3,000.00 2,700.00 1,800.00 1,550.00 1,750.00 2,150.00 2,600.00 3,000.00 3,600.00 29,650.00
Administration
expanse 32,070.00 32,225.00 32,165.00 32,375.00 32,455.00 32,215.00 31,810.00 31,995.00 32,000.00 31,675.00 31,660.00 31,670.00 384,315.00
Depreciation 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 50,364.00
Total expanse 42,232.00 43,014.00 40,317.00 42,697.00 42,497.00 41,152.00 40,004.00 40,173.00 40,550.00 41,232.00 41,642.00 42,502.00 498,012.00
Net operating income 11,968.00 24,046.00 24,543.00 31,583.00 35,903.00 4,558.00 - 4,724.00 - 17,713.00 2,630.00 10,608.00 7,058.00 13,788.00 144,248.00
Less interest expanse 18,000.00 17,735.11 17,467.57 17,197.36 16,924.44 16,648.80 16,370.40 16,089.21 15,805.22 15,518.38 15,228.68 14,936.07 197,921.25
Net in come before
tax - 6,032.00 6,310.89 7,075.43 14,385.64 18,978.56 - 12,090.80 - 21,094.40 - 33,802.21 - 13,175.22 - 4,910.38 - 8,170.68 - 1,148.07 - 53,673.25
Less tax expanse - - - - - - - - - - - - -
Net income - 6,032.00 6,310.89 7,075.43 14,385.64 18,978.56 - 12,090.80 - 21,094.40 - 33,802.21 - 13,175.22 - 4,910.38 - 8,170.68 - 1,148.07 - 53,673.25
Retained earnings - 6,032.00 278.89 7,354.32 21,739.96 40,718.51 28,627.71 7,533.31 - 26,268.90 - 39,444.12 - 44,354.50 - 52,525.18 - 53,673.25 - 53,673.25
115
Income Statement
For the year ended December, 31
2012
Sales 126,640.00 94,260.00 82,410.00 192,650.00 99,120.00 53,770.00 37,590.00 25,500.00 23,790.00 76,980.00 69,410.00 74,300.00 956,420.00
Expanse
Cost of material 3,375.00 3,147.00 3,290.00 3,355.00 3,373.00 2,954.00 2,135.00 1,951.00 1,921.00 2,909.00 3,263.00 3,295.00 34,968.00
Depreciation 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 50,364.00
Marketing expanse 3,200.00 3,300.00 3,200.00 3,400.00 2,700.00 1,700.00 1,550.00 1,750.00 2,150.00 2,700.00 2,800.00 3,600.00 32,050.00
Administration expanse 32,305.00 31,965.00 31,755.00 32,240.00 32,220.00 31,906.00 31,620.00 31,760.00 31,895.00 31,568.00 31,485.00 31,972.00 382,691.00
Total expanse 43,077.00 42,609.00 42,442.00 43,192.00 42,490.00 40,757.00 39,502.00 39,658.00 40,163.00 41,374.00 41,745.00 43,064.00 500,073.00
Net operating income 83,563.00 51,651.00 39,968.00 149,458.00 56,630.00 13,013.00 - 1,912.00 - 14,158.00 - 16,373.00 35,606.00 27,665.00 31,236.00 456,347.00
-
Net in come before tax 68,922.45 37,308.94 25,927.41 135,721.89 43,201.42 104.98 - 14,716.27 - 26,645.42 - 28,540.41 23,761.81 16,147.25 20,047.96 301,032.05
-
Less tax expanse 20,676.74 11,192.68 7,778.22 40,716.57 12,960.43 31.49 - - - 7,128.54 4,844.18 6,014.39 111,280.25
Net income 48,245.72 26,116.26 18,149.18 95,005.32 30,240.99 - 73.49 - 14,716.27 - 26,645.42 - 28,540.41 16,633.26 11,303.08 14,033.58 189,751.80
-
Retained earnings 5,427.53 20,688.73 38,837.91 133,843.23 164,084.23 164,010.74 149,294.47 122,649.05 94,108.64 110,741.90 122,044.98 136,078.55 136,078.55
116
Income Statement
For the year ended December, 31
2013
Sales 204,760.00 118,630.00 123,170.00 126,460.00 125,520.00 76,170.00 80,100.00 48,820.00 31,830.00 111,170.00 122,940.00 102,380.00 1,271,950.00
Expanse
Depreciation 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 4,197.00 50,364.00
Marketing expanse 3,200.00 3,300.00 3,200.00 3,400.00 2,700.00 1,700.00 1,550.00 1,750.00 2,150.00 2,700.00 2,800.00 3,600.00 32,050.00
Administration expanse 32,206.00 32,190.00 31,994.00 32,250.00 32,350.00 32,160.00 32,300.00 31,974.00 32,460.00 31,760.00 31,455.00 31,567.00 384,666.00
Cost of material 3,885.00 3,620.00 3,620.00 3,621.00 3,583.00 2,920.00 2,274.00 2,979.00 2,042.00 3,405.00 3,456.00 3,736.00 39,141.00
Total expanse 43,488.00 43,307.00 43,011.00 43,468.00 42,830.00 40,977.00 40,321.00 40,900.00 40,849.00 42,062.00 41,908.00 43,100.00 506,221.00
Net operating income 161,272.00 75,323.00 80,159.00 82,992.00 82,690.00 35,193.00 39,779.00 7,920.00 - 9,019.00 69,108.00 81,032.00 59,280.00 765,729.00
Net in come before tax 150,416.97 64,804.31 69,980.01 73,156.11 73,200.64 26,053.64 30,993.13 - 508.84 - 17,087.24 61,403.97 73,695.82 52,315.35 658,423.89
Less tax expanse 45,125.09 19,441.29 20,994.00 21,946.83 21,960.19 7,816.09 9,297.94 - 152.65 - 18,421.19 22,108.75 15,694.60 202,653.34
Net income 105,291.88 45,363.02 48,986.01 51,209.28 51,240.45 18,237.55 21,695.19 - 356.19 - 17,087.24 42,982.78 51,587.07 36,620.74 455,770.55
Retain earning 241,370.43 286,733.45 335,719.46 386,928.74 438,169.19 456,406.74 478,101.93 477,745.75 460,658.51 503,641.29 555,228.36 591,849.11 591,849.11
117
5.2Cash Flow Statement Year 2011 Table5.2.1 Cash flow statement year 2011
Cash Flow
Year 1 2011
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
Cash flow from operating activity

Cash received
cash received on cash sale 54,200.00 67,060.00 64,860.00 74,280.00 78,400.00 45,710.00 35,280.00 22,460.00 43,180.00 51,840.00 48,700.00 56,290.00
Cash paid
cash paid for material - 5,262.00 - 5,262.00 - ,262.00 - 5,262.00 - 5,262.00 - 5,262.00 - 5,262.00 - 5,262.00 - 5,262.00 - ,262.00 - ,262.00 - 5,262.00
cash paid for operating expense - 35,170.00 - 35,825.00 - 32,965.00 - 35,375.00 - 35,155.00 - 34,015.00 - 33,360.00 - 33,745.00 - 34,150.00 - 34,275.00 - 34,660.00 - 35,270.00
cash paid for Interest Expense - 18,000.00 - 17,735.11 - 17,467.57 - 17,197.36 - 16,924.44 - 16,648.80 - 16,370.40 - 16,089.21 - 15,805.22 - 15,518.38 - 15,228.68 - 14,936.07
cash paid for income tax - - - - - - - - - - - -
Total cash paid - 58,432.00 - 58,822.11 - 55,694.57 - 57,834.36 - 57,341.44 - 55,925.80 - 54,992.40 - 55,096.21 - 55,217.22 - 55,055.38 - 55,150.68 - 55,468.07
- -
Net cash flow from opreating activity - 4,232.00 8,237.89 9,165.43 16,445.64 21,058.56 - 10,215.80 - 19,712.40 - 32,636.21 - 12,037.22 3,215.38 6,450.68 821.93
Cash flow from investment activity

Cash paid investment on operating 1,221,200
Total cash paid -1,221,200
Net cash flow from investment activity

Cash flow fom financing activity
cash received
Borrowing cash 1,800,000.00
Cash paid
Repayment for borrowing -26,488.90 -26,753.78 -27,021.32 -27,291.54 -27,564.45 -27,840.10 -28,118.50 -28,399.68 -28,683.68 -28,970.51 -29,260.22 -29,552.82
Net cash flow from finacing activity 1,773,511.10 - 26,753.78 - 27,021.32 - 27,291.54 - 27,564.45 - 27,840.10 - 28,118.50 - 28,399.68 - 28,683.68 - 28,970.51 - 29,260.22 - 29,552.82
Net increase/decrease in cash 548,079.10 - 18,515.90 - 17,855.90 - 10,845.90 - 6,505.90 - 38,055.90 - 47,830.90 - 61,035.90 - 40,720.90 - 32,185.90 - 35,710.90 - 28,730.90
Beginning cash 0 548,079.10 529,563.21 511,707.31 500,861.42 494,355.52 456,299.63 408,468.73 347,432.84 306,711.94 274,526.05 238,815.15
Ending cash 548,079.10 529,563.21 511,707.31 500,861.42 494,355.52 456,299.63 408,468.73 347,432.84 306,711.94 274,526.05 238,815.15 210,084.26
118
Year 2012 Table5.2.2 Cash flow statement year 2012

Cash Flow
Year 2 2012
Cash received
Cash paid
cash paid for material 5,262.00 5,262.00 5,262.00 5,262.00 5,262.00 5,262.00 5,262.00 5,262.00 5,262.00 5,262.00 5,262.00 5,262.00
cash paid for Interest Expense 14,640.55 14,342.06 14,040.59 13,736.11 13,428.58 13,117.98 12,804.27 12,487.42 12,167.41 11,844.19 11,517.75 11,188.04
cash paid for operating expense 35,505.00 35,265.00 34,955.00 35,640.00 34,920.00 33,606.00 33,170.00 33,510.00 34,045.00 34,268.00 34,285.00 35,572.00
cash paid for income tax 20,676.74 11,192.68 7,778.22 40,716.57 12,960.43 - 31.49 - - - 7,128.54 4,844.18 6,014.39
Total cash paid - 76,084.28 - 66,061.74 - 62,035.82 - 95,354.68 - 66,571.01 - 51,954.49 - 51,236.27 - 51,259.42 - 51,474.41 - 58,502.74 - 55,908.92 - 58,036.42
Net cash flow from opreating activity 50,555.72 28,198.26 20,374.18 97,295.32 32,548.99 1,815.51 - 13,646.27 - 25,759.42 - 27,684.41 18,477.26 13,501.08 16,263.58

Cash paid investment on operating - - - - - - - - - - - -
Total cash paid

cash received
Borrowing cash
Cash paid
Net cash flow from finacing activity

Net increase/decrease in cash 20,707.37 - ,948.58 - 10,074.12 66,542.54 1,488.68 - 29,555.40 - 45,330.90 - 57,760.90 - 60,005.90 - 14,167.44 - 19,470.07 - 17,037.28
Beginning cash 210,084.26 230,791.62 228,843.05 218,768.93 285,311.47 286,800.15 257,244.74 211,913.85 154,152.95 94,147.06 79,979.62 60,509.55
Ending cash 230,791.62 228,843.05 218,768.93 285,311.47 286,800.15 257,244.74 211,913.85 154,152.95 94,147.06 79,979.62 60,509.55 43,472.27
119
Year 2013 Table5.2.3 Cash flow statement year 2013

Cash Flow
Year 3 2013
Cash received
Cash paid
cash paid for material 5262 5262 5262 5262 5262 5262 5262 5262 5262 5262 5262 5262
cash paid for operating expense 35,406.00 35,490.00 35,194.00 35,650.00 35,050.00 33,860.00 33,850.00 33,724.00 34,610.00 34,460.00 34,255.00 35,167.00
cash paid for Interest Expense 10,855.03 10,518.69 10,178.99 9,835.89 9,489.36 9,139.36 8,785.87 8,428.84 8,068.24 7,704.03 7,336.18 6,964.65
cash paid for income tax 45,125.09 19,441.29 20,994.00 21,946.83 21,960.19 7,816.09 9,297.94 - 152.65 - 18,421.19 22,108.75 15,694.60
Total cash paid 96,648.12 70,711.98 71,628.99 72,694.72 71,761.55 56,077.45 57,195.81 47,262.19 47,940.24 65,847.22 68,961.93 63,088.26
Net cash flow from opreating activity 108,111.88 47,918.02 51,541.01 53,765.28 53,758.45 20,092.55 22,904.19 1,557.81 - 16,110.24 45,322.78 53,978.07 39,291.74

Cash paid investment on operating
Total cash paid
cash received
Borrowing cash
Cash paid
Net cash flow from finacing activity

Net increase/decrease in cash 74,478.01 13,947.81 17,231.10 19,112.27 18,758.91 - 15,256.99 - 12,798.84 - 34,502.24 - 52,530.90 8,537.91 16,825.36 1,767.50
Beginning cash 43,472.27 117,950.28 131,898.09 149,129.19 168,241.46 187,000.37 171,743.39 158,944.55 124,442.31 71,911.41 80,449.32 97,274.68
Ending cash 117,950.28 131,898.09 149,129.19 168,241.46 187,000.37 171,743.39 158,944.55 124,442.31 71,911.41 80,449.32 97,274.68 99,042.18
120
5.3 Balance Sheet
Year 2011 Table5.3.1 Balance Sheet year 2011
Year 1
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
ASSET
Current asset
Cash 548,079.10 529,563.21 511,707.31 500,861.42 494,355.52 456,299.63 408,468.73 347,432.84 306,711.94 274,526.05 238,815.15 210,084.26
Raw meterial Inventory 2,397.00 4,667.00 6,774.00 8,911.00 11,028.00 13,350.00 16,165.00 19,196.00 22,255.00 24,757.00 27,234.00 29,461.00
Total current asset 550,476.10 534,230.21 518,481.31 509,772.42 505,383.52 469,649.63 424,633.73 366,628.84 328,966.94 299,283.05 266,049.15 239,545.26
Non Current Assets

Property and Equipment
Land & Building 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00
Machinery and Equipment 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00 221,200.00
Total Property and Equipment 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00 1,221,200.00
Less: Accumulated Depreciaiton - 4,197.00 - 8,394.00 - 12,591.00 - 16,788.00 - 20,985.00 - 25,182.00 - 29,379.00 - 33,576.00 - 37,773.00 - 41,970.00 - 46,167.00 - 50,364.00
Total Non Current Assets 1,217,003.00 1,212,806.00 1,208,609.00 1,204,412.00 1,200,215.00 1,196,018.00 1,191,821.00 1,187,624.00 1,183,427.00 1,179,230.00 1,175,033.00 1,170,836.00
Total Assests 1,767,479.10 1,747,036.21 1,727,090.31 1,714,184.42 1,705,598.52 1,665,667.63 1,616,454.73 1,554,252.84 1,512,393.94 1,478,513.05 1,441,082.15 1,410,381.26
LIABILITY AND EQUITY
LIABILITY
Current Liability
Taxes Payable - - - - - - - - - - - -
Total Current Liability - - - - - - - - - - - -

121
Non Current Liability

Long-term Liability
Long-Term Borrowing 1,773,511.10 1,746,757.32 1,719,736.00 1,692,444.46 1,664,880.01 1,637,039.92 1,608,921.42 1,580,521.74 1,551,838.06 1,522,867.55 1,493,607.33 1,464,054.50
Total Long-Term Liability 1,773,511.10 1,746,757.32 1,719,736.00 1,692,444.46 1,664,880.01 1,637,039.92 1,608,921.42 1,580,521.74 1,551,838.06 1,522,867.55 1,493,607.33 1,464,054.50
Total Liability 1,773,511.10 1,746,757.32 1,719,736.00 1,692,444.46 1,664,880.01 1,637,039.92 1,608,921.42 1,580,521.74 1,551,838.06 1,522,867.55 1,493,607.33 1,464,054.50
EQUITY
Retaines Earning - 6,032.00 278.89 7,354.32 21,739.96 40,718.51 28,627.71 7,533.31 - 26,268.90 - 39,444.12 - 44,354.50 - 52,525.18 - 53,673.25
TotalEquity - 6,032.00 278.89 7,354.32 21,739.96 40,718.51 28,627.71 7,533.31 - 26,268.90 - 39,444.12 - 44,354.50 - 52,525.18 - 53,673.25
Total Liabilities & Equity 1,767,479.10 1,747,036.21 1,727,090.31 1,714,184.42 1,705,598.52 1,665,667.63 1,616,454.73 1,554,252.84 1,512,393.94 1,478,513.05 1,441,082.15 1,410,381.26
122
Year 2
ASSET
Current asset
Cash 230,791.62 228,843.05 218,768.93 285,311.47 286,800.15 257,244.74 211,913.85 154,152.95 94,147.06 79,979.62 60,509.55 43,472.27
Non Current Assets

Land & Building 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00
Total Assests 1,428,778.62 1,424,749.05 1,412,450.93 1,476,704.47 1,475,886.15 1,444,442.74 1,398,042.85 1,339,396.95 1,278,536.06 1,262,525.62 1,240,858.55 1,221,592.27
LIABILITY
Current Liability
Taxes Payable 20,676.74 11,192.68 7,778.22 40,716.57 12,960.43 - 31.49 - - - 7,128.54 4,844.18 6,014.39
Total Current Liability 20,676.74 11,192.68 7,778.22 40,716.57 12,960.43 - 31.49 - - - 7,128.54 4,844.18 6,014.39
123

Long-term Liability
Long-Term Borrowing 1,434,206.15 1,404,059.32 1,373,611.02 1,342,858.23 1,311,797.92 1,280,427.00 1,248,742.38 1,216,740.91 1,184,419.42 1,151,774.72 1,118,803.57 1,085,502.71
Total Long-Term Liability 1,434,206.15 1,404,059.32 1,373,611.02 1,342,858.23 1,311,797.92 1,280,427.00 1,248,742.38 1,216,740.91 1,184,419.42 1,151,774.72 1,118,803.57 1,085,502.71
Total Liability 1,434,206.15 1,404,059.32 1,373,611.02 1,342,858.23 1,311,797.92 1,280,427.00 1,248,742.38 1,216,740.91 1,184,419.42 1,151,774.72 1,118,803.57 1,085,502.71
EQUITY
Retaines Earning - 5,427.53 20,688.73 38,837.91 133,843.23 164,084.23 164,010.74 149,294.47 122,649.05 94,108.64 110,741.90 122,044.98 136,078.55
TotalEquity - 5,427.53 20,688.73 38,837.91 133,843.23 164,084.23 164,010.74 149,294.47 122,649.05 94,108.64 110,741.90 122,044.98 136,078.55
124
Year 3
ASSET
Current asset
Cash 117,950.28 131,898.09 149,129.19 168,241.46 187,000.37 171,743.39 158,944.55 124,442.31 71,911.41 80,449.32 97,274.68 99,042.18
Non Current Assets

Land & Building 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00 1,000,000.00
Total Assests 1,293,239.28 1,304,633.09 1,319,310.19 1,335,867.46 1,352,109.37 1,334,998.39 1,320,991.55 1,284,576.31 1,231,069.41 1,237,268.32 1,251,703.68 1,250,801.18
LIABILITY
Current Liability
Taxes Payable 45,125.09 19,441.29 20,994.00 21,946.83 21,960.19 7,816.09 9,297.94 - 152.65 - 18,421.19 22,108.75 15,694.60
Total Current Liability 45,125.09 19,441.29 20,994.00 21,946.83 21,960.19 7,816.09 9,297.94 - 152.65 - 18,421.19 22,108.75 15,694.60
125

Long-term Liability
Long-Term Borrowing 1,051,868.84 1,017,898.64 983,588.73 948,935.72 913,936.18 878,586.65 842,883.62 806,823.56 770,402.90 733,618.03 696,465.32 658,941.08
Total Long-Term Liability 1,051,868.84 1,017,898.64 983,588.73 948,935.72 913,936.18 878,586.65 842,883.62 806,823.56 770,402.90 733,618.03 696,465.32 658,941.08
Total Liability 1,051,868.84 1,017,898.64 983,588.73 948,935.72 913,936.18 878,586.65 842,883.62 806,823.56 770,402.90 733,618.03 696,465.32 658,941.08
EQUITY
Retaines Earning 241,370.43 286,733.45 335,719.46 386,928.74 438,169.19 456,406.74 478,101.93 477,745.75 460,658.51 503,641.29 555,228.36 591,849.11
TotalEquity 241,370.43 286,733.45 335,719.46 386,928.74 438,169.19 456,406.74 478,101.93 477,745.75 460,658.51 503,641.29 555,228.36 591,849.11
Chapter 6 Summary
127
6.1 Summary of project feasibility study
Now a day the technologies have various kinds which make for people
comfortable and convenience but the comfortable are still needed for many people
which are increase every year until the car which can serve the people comfort and
convenience is the 5th factor of all of people in the world.
The car is the important thing which most of people in the present day must be
had, it can serve the comfort and convenience for them so the numbers of the cars are
increasing every years. Including Chiang Rai which is the one of Thailand’s province
is appearing that the cars in this province are increasing every year. There for if the
cars are increasing, the car’s drivers must always takes care their car to be appropriate
for work. But the rush hours of the city which make most of people have to attractive
for work and doing for their job are the big problem which can make they has
forgotten to take care some things like their cars. So the car care business is a
selection of many people who do not have the time to take care their cars.
Nam Jai car care business is the different car care from other, which is the
delivery service which can serve the customers wherever they live. It can attract the
customers who really not have the times for take care their car and can not come to
wash the car at the car care shop. In Chiang Rai we have 2 main competitors which
are car wash and spa car care shop and Pang Mai car care shop. These 2 companies
are opened the business for a long time so it may have some problem which take the
affect to our business. But we are attracting the customers by delivery service which
any car care shop can not do, it is the advantage for us to be competing in the car care
business market.
In addition we should to development marketing strategy of company for

attracting more customers, that is to increase our company net income and our
business can continue to survive.
In conclusion, Nam Jai car care shop has a feasibility to invest in Chiang Rai
market, because in this market is interesting that can do the business which it can gain
profits and successful.
128
Appendix
129
Questionnaire

1

/ !

1. "#
- $% 45 42.85%
- &'() 60 57.14%
2. %*
- +,- 20 . 5 4.76%
- 21-30 . 11 10.47%
- 31-40 . 20 19.04%
- 41-50 . 38 36.19%
- /0)- 51 . 10 2 31 29.52%
3. 34/,#1,5
- 3#1,5 0 0%
- /6%#1,5 &789%8- 13 12.38%
- . / *('' &789%8- 20 19.04%
- (''9 49 46.66%
- ),-(''9 23 21.90%
4. $9"
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- 6*,(-/ /
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-
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- 7+; 6 5.71%
5. %24
<9+%-47
-
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- 5,001-10,000 8 17 16.19%
- 10,001-15,000 8 15 14.28%
- 15,001-25,000 8 35 33.33%
- 25,001-35,000 8 22 20.95%
- ,,- 35,001 8 13 12.38%
130

2
!"#$%&$'$'

/ !

1. >4%,(8-?$
(,>4%<9+%,9+
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- 1-2 /0)-47 19 18.09%
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- 2-%?$
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?$
(,?/?4 (
24
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- /64 (/8-#*,) 10 9.52%
- /&%*4-8(% 64 60.95%
- 8/0)/643/&%*4-8(% 28 26.66%
- <";/&%*4%;(4-,/ 3 2.85%
3. &,8-
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(,8-3
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?$-)?4
- 07.30.-09.00. 5 4.76%
- 09.01.-12.00. 26 24.76%
- 12.01.-15.00. 25 23.80%
- 15.01.-18.00. 39 37.14%
- &/) 18.00. 10 9.52%
4. 3%3>4%<9+%89+8-34,
/
(,
-
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- 31-60 89 61 58.09%
- ,,- 60 89 25 23.80%
5. -?$
-%@<9+%-/0)89+8-(4-
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/(,
- +,- 100 8 14 13.33%
- 101-300 8 73 69.52%
- 301-500 8 18 17.14%
- 501-800 8 0 0%
- 801-1,000 8 0 0%
- /0)- 1,001 8 10 2 0 0%
131
6. ),?$
(,89+8-(4-3

?$
(, (24
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-
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-
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-
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- C,8343&/),
41 39.04%
- C,834D%?&
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- /43)9 ,, 379 39 37.14%
- 7+; 0 0%
7. &,9
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(,
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- ?$
(, 27 25.71%
- 2-?$
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8. &,9
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?&
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8)
-),/&/)?&
(, 8-

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(,&72- 78 74.28%
- ?$
(, 27 25.71%
- 2-?$
(,
Loans 1,800,000.00
Interest rate 12%
Payment per
month 44,488.90
Year 1
No of Month 1 2 3 4 5 6 7 8 9 10 11 12
Payment per
month 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90
Interest expense 18,000.00 17,735.11 17,467.57 17,197.36 16,924.44 16,648.80 16,370.40 16,089.21 15,805.22 15,518.38 15,228.68 14,936.07
Principal 26,488.90 26,753.78 27,021.32 27,291.54 27,564.45 27,840.10 28,118.50 28,399.68 28,683.68 28,970.51 29,260.22 29,552.82
Loans balance 1,800,000.00 1,773,511.10 1,746,757.32 1,719,736.00 1,692,444.46 1,664,880.01 1,637,039.92 1,608,921.42 1,580,521.74 1,551,838.06 1,522,867.55 1,493,607.33 1,464,054.50
Year 2
No of Month 1 2 3 4 5 6 7 8 9 10 11 12
Payment per
month 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90
Principal 29,848.35 30,146.83 30,448.30 30,752.79 31,060.31 31,370.92 31,684.63 32,001.47 32,321.49 32,644.70 32,971.15 33,300.86
Loans balance 1,464,054.50 1,434,206.15 1,404,059.32 1,373,611.02 1,342,858.23 1,311,797.92 1,280,427.00 1,248,742.38 1,216,740.91 1,184,419.42 1,151,774.72 1,118,803.57 1,085,502.71
Year 3
No of Month 1 2 3 4 5 6 7 8 9 10 11 12
Payment per
month 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90 44,488.90
Principal 33,633.87 33,970.21 34,309.91 34,653.01 34,999.54 35,349.53 35,703.03 36,060.06 36,420.66 36,784.87 37,152.72 37,524.24
Loans balance 1,085,502.71 1,051,868.84 1,017,898.64 983,588.73 948,935.72 913,936.18 878,586.65 842,883.62 806,823.56 770,402.90 733,618.03 696,465.32 658,941.08
Project Feasibility Study and Evaluation
1203302
Nam Jai Car Care Shop
Present to
Aj.Chaiyawat Thongintr
Present by
Hospitality Industry Management
By
Mr. Nattee Pansita
ID 4931207047 Tel 0867305776
E-mail Sucessful_num@hotmail.com
134

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Chapter 1 Introduction

PROJECT FEASIBILITY & EVALUATION

This Project is a part of 1203302 Project Feasibility Study and Evaluation

May 11, 2010

3.4 Sales Forecast/Profit Estimation 55

5.3 Balance Sheet 126

1.1 Company background

It is generally accepted that the car is a factor 5 in the lives of people.

A kind of Car Year 2008 Year 2009 Percent increase

1. Passenger private cars up to 7 3,768,927 4,029,108 6.90

2. Passenger private cars over 7 379,012 382,576 0.94

3.Passenger private cars 4,522,425 4,666,431 3.18

A kind of Car Year 2008 Year 2009 Percent increase

1. Passenger private cars up to 7 39,210 43,354

2. Passenger private cars over 7 4,246 4,489

3.Passenger private cars 86,319 91,294

By the way lifestyle of Thai people to change by more emphasis on comfort,

1. To study about situation of Car care business.

2. To study about how to do the investment of car care business in Chiangrai.

5. To study how to do and investment car care business in feasibility

1. To learn about situation of Car care business.

2. To learn about how to do the investment of car care business in Chiangrai

5. To learn about how to do and investment car care business in feasibility

1. To study the generally of car care business in chiangrai.

2. To study the management of car care business

- about back ground

- about product and service

- about car care technical

- about management employees

3. To study car care business marketing

- about target market

- about market segmentation

- about direct and indirect competitor and about competitive in

- about the environment factor

4. To study about Technical Analysis of car care business in Chiangrai

- about the investment and management of car care business

5. To study about the financial of car care business

Time frame of study

Table 1.3 Time frame, since March 29 until May 12

Operation Method March April May

1.To study the

2.To study the

3.To study car care

4.To study about

5.To study about the

Chapter 2 Industry Profile

2.1 Nature of Industry

2.1.2.1 Washing the car

2.1.2.2 Waxing the car

2.2 Situation of Industry

2.2.5.1 Manage with fairness to every employee.

2.2.5.2 Make the service with quality and take it fast.

2.2.5.3 Make the service by correct

2.2.5.4 Make the service with service mind

2.3 Products and Services

2.3.1 Wash Car

Figure 2.3.1.1 about washing the car

2.3.2 Vacuum inside the car

Figure 2.3.2.1 about vacuum inside the car

2.3.3 Car Wash Cleaner

Figure 2.3.3.1 about Car wash cleaner

2.3.4 Change Battery

Figure 2.3.4.1 about changing Battery

2.3.5 Scrub and Enamel the Car