Beruflich Dokumente
Kultur Dokumente
IRINGA TANZANIA
BUSINESS PLAN
www.oxisys.co.tz
SIGNATURE
Table of Contents
1.0 Executive Summary .................................................................................................................................1
Chart: Highlights.........................................................................................................................2
1.1 Objectives......................................................................................................................................2
1.2 Mission ..........................................................................................................................................3
1.3 Keys to Success ............................................................................................................................3
2.0 Company Summary .................................................................................................................................4
2.1 Company Ownership .....................................................................................................................4
2.2 Start-up Summary..........................................................................................................................4
Table: Start-up ...........................................................................................................................5
Chart: Start-up ...........................................................................................................................5
3.0 Products and Services ............................................................................................................................5
3.1 Product / Service Description ........................................................................................................7
4.0 Market Analysis Summary .......................................................................................................................7
4.1 Market Segmentation.....................................................................................................................7
Table: Market Analysis ...............................................................................................................8
Chart: Market Analysis (Pie).......................................................................................................8
4.2 Target Market Segment Strategy...................................................................................................8
4.3 Service Business Analysis .............................................................................................................9
4.3.1 Competition and Buying Patterns ......................................................................................9
5.0 Strategy and Implementation Summary ...................................................................................................9
5.1 Competitive Edge ..........................................................................................................................9
5.2 Marketing Strategy ......................................................................................................................10
5.3 Sales Strategy .............................................................................................................................10
5.3.1 Sales Forecast ................................................................................................................10
Table: Sales Forecast.....................................................................................................10
Chart: Sales Monthly .......................................................................................................11
Chart: Sales by Year .......................................................................................................11
6.0 Management Summary..........................................................................................................................11
6.1 Personnel Plan ............................................................................................................................12
Table: Personnel......................................................................................................................14
7.3 Break-even Analysis ....................................................................................................................14
Table: Break-even Analysis .....................................................................................................14
Chart: Break-even Analysis......................................................................................................14
Table: Sales Forecast ...................................................................................................................................1
Table: Personnel...........................................................................................................................................2
Page 1
Oxisys Solutions
1.0 Executive Summary
Oxisys Solutions is a start-up organization whose vision is to create the finest prepaid billing card software
forthe Customers in University Cafeterias. The software product will be designed and created by a team
of Software Engineers from Ruaha Catholic University to meet the needs of this special customer
segment. The software will be a great help to students and other customers at university cafeterias as it will
help them budget their funds and pay in advanced, they will not be required to carry the money all the time
they want to eat at the cafeteria. Oxisys Solutions Wekeza Card was invented by the Software Engineers
and will be sold to all institutions with cafeterias in Tanzania.
The Market
Oxisys Solutions has identified three distinct market segments that will be interested in the software product.
These segments are the most likely consumers of the software. The segments are as follows:
University Caferias- Most Institutions have cafeterias which do not allow initial deposits for
food due to several factors like, poor record keeping among others. Oxisys Solutions comes with
a solution for that, this will be appealing to the cafeteria management who will instead help them
keep track of the consumers of their food.
Shops around the Universities- There are shops around the universities campuses, the card will
also help them keep their customer loyalty, the students and other customers who obtain the card
will always come back to the shop to buy products this will also be appealing to this market
segment and will want to buy the software product to keep their customers.
Entertainment and Leisure areas- The leisure areas will also have a chance to use the Oxisys
Solutions card as a membership card, spots like Gym, Clubs and other leisure spots like gaming and
many others will also use the software product.
Institutions Cafeterias are expected to purchase only one copy of the program, while the other segments will
generally purchase multiple copies/site licenses and are likely to purchase upgrades to subsequent versions
depending on the number of shops they have.
The Product
Food consumption at the cafeteria is something students cannot go without, at least each student will have to
visit the cafeteria at some point in time, but this situation to campus resident students is a usual routine but
sometimes one might go without food due to lack of money. This is because it is always not easy for
students to keep money by themselves. Oxisys Solutions has developed a unique software product that is an
effective prepaid solution for this situation. The first component of the software is food payment.
This takes the form of a digital prepaid card. Each card holder will be able to recharge the card whenever
they get cash. When the customer gets to the cafeteria, they choose their desired menu and the card is
swapped to deduct the amount from the card balance depending on the cost of the menu, they then get a
receipt and a text message to their cellphones on the amount deducted from their card and the current
balance.
The second component is the web module which allows the customer to order the food from the
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Oxisys Solutions
published available recipes on the web module, this module also provides the user with a choice of many
different social events/parties for which they can attend. This module allows students to plan for a party (and
we know EVERYONE loves to plan for parties) and use their Oxisys Solutions card to reserve tickets.
Competitive Edge
There are a few companies on the market with the same kind of software products for this target segment
like button pay and fun spot. Oxisys Solutions will leverage their competitive edge by incorporating the
cafeteria and web modules a means of creating interest and freedom while using the software. This
interest will increase the amount of time that the students use the software, thereby increasing the
effectiveness of the program. Oxisys Solutions is convinced that when students and other customers get
the ability to save for their food and other products they desire, they are likely to use the product more
than any other product of the same type.
Management
Oxisys Solutions has been founded and will be led by brilliant Software Engineers from Ruaha Catholic
University, All have a bachelor's degree in Software Engineering.Oxisys Solutions has forecasted revenues
of Tshs 200,000,000/- to 400,000,000/- for years two and three.
1.1 Objectives
Our business strategy will revolve around the need to provide quality products and services to
our various target customers. This shall be undertaken through the establishment of a
professional team and the provision of quality, custom-designed services, catering to the client's
particular needs.
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Oxisys Solutions
We intend to attain the following objectives:
1.
2.
3.
4.
1.2 Mission
To develop effective and easy to use software for customers who wish to pay for their services in
advance. Our software will enhance a culture for customers to budget for their expenditures and will help
most students understand the importance of prepaid services and make them more independent. We exist to
make products that the market demands and have a positive impact on society.
1.3 Keys to Success
The keys to the projects' success will undoubtedly be effective market segmentation through identification of
several niche markets and implementation strategies. The key success factors will include the following:
1.
2.
3.
4.
5.
Page 3
Oxisys Solutions
2.0 Company Summary
Oxisys Solutions is a startup company founded by 5 Bachelor of Science in Software Engineering
2015/2016 students to market their Wekeza Card Prepaid Software. Which will initially be installed in the
RUCU cafeteria for pilot running and testing at a small fee.
The company is also looking forward to introduce other services like software consultation and prepaid
computer maintenance services where organizations will be given Wekeza Cards and our experts will go
round doing the maintenance service on their computers as a mode to use our software practically.
The company also intends to add more modules to the system, one of such modules is mobile cash payment
methods like M-Pesa and Tigo-Pesa to allow customers to recharge the card instantly from their mobile
phones instead of having to physically visit the shop-counter.
The headquarters of our firm will be situated in Iringa town near RUCU campus, in an abandoned block
that was initially used for Ceragem and Aerobics. The block is a big room 40 square feet. The block will
be renovated and the equipment installation will cost approximately 8,000,000.00Tsh the cost
breakdown will be as tabulated in the startup Table.
2.1 Company Ownership
Oxisys Solutions will entirely be owned by KanjokaSiberaster (Bsc. SE), KinyamagohaAmelye (Bsc.Se),
Sebastian Okiki (Bsc. SE, ODICT), Barnabas Ernest (Bsc.SE) and StephanoNyoni (Bsc. SE, ODIS)
who will both have equal shares at a percentage of 15%.
The rest of the shares will be given to other students who will be allowed to buy the shares not exceeding
3% of all shares to make the company beneficial to other software engineering students who will also have a
chance to practice share investments as taught in our business curriculum.
2.2 Start-up Summary
Total start-up capital and expenses covered include legal costs, business cards, stationery, and related
expenses. Kanjoka, Okiki, Amelye, Nyoni and Barnabas have provided investment covering much of the
starting assets, with the rest of required financing coming from a 5-year commercial loan obtained from
the National Bank of Commerce. The start-up table below itemizes the start-up expenses.
Note
: All currency values in the charts and tables are expressed in the Tanzanian Shillings (Tsh)
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Oxisys Solutions
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal
Stationery etc.
Insurance
Rent
Computer
Other
Total Start-up Expenses
Tsh500000
Tsh130000
Tsh230000
Tsh200000
Tsh670000
Tsh4678000
Tsh0
Start-up Assets
Cash Required
Other Current Assets
Tsh50000000
Tsh2,900,000
Long-term Assets
Total Assets
Tsh6,000,000
#VALUE!
Total Requirements
#VALUE!
Oxisys Solutions
Organizations will not buy our products for the software itself. They will buy them for the benefit they
provide, the loyalty they will get from their customers is an added advantage and a major boost to their
business. They buy them for the reassurance that they've covered all the bases that the job is done right, that
they won't be embarrassed when they show the plan to banker, boss, or partner. They don't want the
software, they want the task completed. They want it done and done well.
The company name is unique and our product is attractive, we therefore hope our firm will be well known
and its products respected due to the promising service we expect to offer to our customers.
Our products will be sold through several major mail order businesses, several computer retail chains,
and will be listed in most available product databases with major distribution channels. We will also allow
retail software sellers to acquire our software and sell our product to various shops from which they will
get a commission.Our Sample Software will maintain a high professional standard and a reputation as the
quality provider.
Our firm will offer other services like, Internet service to individuals with mobile devices like tablets,
laptops and handhelds. We will also have a quiet and well-furnished programming zone (CodikaZone)
which will give other programmers the opportunity to have a place to do their coding but at a subscription
fee which of course will be charged by our Wekeza Card software.
The CodikaZone subscribers will have free internet service, a cup of black coffee (Iringa is a cold region)
and free assistance to programming related problems from our experts. We expect to have a maximum of
20 programmers subscribing to our CodikaZone.
Other facilities that we will offer are, soft drinks and Bespoke software, minor programming equipment like
the Arduino boards among others.
Besides the services described above, our primary product will be the Wekeza Card software which will be
a prepaid software that will enable customers to recharge the Wekeza card in advance and use it to
purchase food at given restaurants and shops as acquired.
Product Description
Wekeza Card Software: Suggested Retail Price 2,500,000.00Tsh with all software components,
hosting charges, a website and a desktop computer, street price 500, 000.00Tsh without the
components.
This is the best prepaid service solution to customers especially students on the market, according
to the objective analysis of most published reviews. It combines an easy-to-use, step-by-step
interface full of guidance, help, and glossaries, with a powerful business analysis model, complete
financial analysis, and very strong cash flow analysis.
Wekeza Maintenance Service: Suggested Price, 150,000.00Tsh for a moderate organization with
less than 20 computers, this will include buying minor computer parts that may require
replacements and anti-virus definitions updates and upgrades.
Commission on the buying coost which will be 0.08% of the purchases done by each customer per
transaction for the university cafeterias who already have the infrastracture setup by their
management.
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Oxisys Solutions
3.1 Product / Service Description
Page 7
Oxisys Solutions
Table: Market Analysis
Market Analysis
Potential Customers
University/College Cafeterias
Shops and Restaurants
Other
Total
Growth
35%
20%
10%
28.18%
Year 1
Year 2
Year 3
Year 4
Year 5
600
400
100
1,100
810
480
110
1,400
1,094
576
121
1,791
1,477
691
133
2,301
1,994
829
146
2,969
CAGR
35.02%
19.98%
9.92%
28.18%
Students always buy food in the cafeteria and are intern becoming loyal to the eating points hence
introducing a means that can guarantee them to purchase food anytime they want even when they do
not have physical cash guarantees success in our product.
Page 8
Oxisys Solutions
2.
The growth in technology guarantees that our customers the organizations will always want
something that uniquely identifies their service, by having our Wekeza Card software will always
distinguish their products and service from those that manually operate their prepaid service.
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Oxisys Solutions
5.2 Marketing Strategy
: All currency values in the charts and tables are expressed in the Tanzanian Shillings (Tsh)
Year 2
Year 3
Year 4
Year 5
Sales
Wekeza Card Software
Year 1
Tsh187,500,000
Tsh31,460,000
Tsh2,400,000
Tsh221,360,000
Year 2
Year 3
Year 4
Year 5
Page 10
Oxisys Solutions
Oxisys Solutions
Okiki will be the main salesperson. He will also be responsible for shipping and receiving, inventory
management, and the marketing and promotion of products. Okiki will assist with major development of
the system from his vast experience in software development.
KanjokaSiberaster - Corporate Secretary
Siberaster will maintain the company records and be in direct communication with the accountant and
other advisors. She will also be in charge of the computer system and perform all of the desktop publishing
for the company. She will assist as needed with sales, shipping and receiving, and customer service related
issues.
StephanoNyoni-eMarketing Specialist
Nyoni will be doing Internet marketing from his desk in our office. We anticipate that 20 hours every
week will be dedicated to this marketing. The revenue that will be generated by this is reflected in the
Sales Forecast.Nyoni will also be head of the computer maintenance activities, he will be the one running the
Wekeza Maintenance cards and will be responsible for knowing which organization requires attention and
together with Siberaster will look for best ways to attend such customers.
Barnabas Ernest - System Analyst
Barnabas will be head of the system analysis and requirements research, He will be the key person to help
our firm deliver a cutting edge solution to our customers. He will always be upto speed and in line with the
user requirements and will also help in the interfacing and user interactivity development duties. Barnabas
will also be the one to test how the system works at it initial stages.
KinyamagohaAmelye - Programmer
Amelye will be the head of the programming department. He and Okiki will be the ones responsible for
getting the lines of code written. They will make sure that the resulting Wekeza Card software in bug free
and runs as expected.
The initial management team depends on the founders themselves, with little back-up. We plan on hiring
additional personnel as the need for them arises, and as we have the ability to pay them. Such personnel will
include an office attendant cum secretary who will always be available to attend the CodikaZone
customers and act as a receptionist for the company
6.1 Personnel Plan
The founders of Oxisys Solutions not only have the desire to succeed, but will bring a wealth of
knowledge and experience to the Oxisys Solutions. They have vast expertise of combined experience in
the software development industry and have both performed nearly all facets of daily operations for a
software business. Following is a synopsis of their abilities and accomplishments:
Sebastian Okiki (27) - President
Sebastian Okiki has experience in running an IT firm, he ran his own company (Cebanet Technology)
since 2009 which operated in the areas of website design, computer maintenance, graphics and network
installation. He was the key player in the company which he later decided to pass on to his elder brother to
jointly startup Oxisys Solutions with his coleagues.
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Oxisys Solutions
He holds a diploma in Information Technology and a certificate in marketing and management sciences
and an undergraduate in Software Engineering.
KanjokaSiberaster(24) - Corporate Secretary
Kanjoka has experience in managing business entities, she ran a savings and credit society after her
advanced secondary education where she was responsible for managing customers' requests and accounting
issues.
She is doing her undergraduate degree in software Engineering and management sciences is her key area of
interest in the program.
StephanoNyoni - eMarketing Specialist
Nyoni is an experienced eCommerce developer and practitioner, he has experience in maintaining and
developing such systems as he was part of the team that build Kupatana during his practical study as he was
taking his diploma in Information systems.
He holds a diploma in information systems management and an undergraduate student in Software
Engineering.
Barnabas Ernest (22) - System Analyst
Barnabas has experience in system analysis and design, he has taken a short-course on web development
and ajax, jquery interfacing. We believe from his expertise in ajax and jquery we will come up with the
best system interface and well analysed system.
KinyamagohaAmelye - Programmer
Amelye takes most of his time coding in java, we believe from his vast experience in java and databases, we
will come up with the best solution and a bug free system. Amelye has a certificate in programming in java
and databases. We believe that he will use his time and expertise to come up with the best system.
Management Team Gaps
The management team will have to partially rely upon outside contractors/consultants for both the
marketing and accounting functions. The management team is still in the early stages of formation. Okiki
and Siberaster are under heavy consideration. Siberaster is currently working as a consultant on many issues
facing the establishment of the Oxisys Solutions start-up.
Personnel Plan
The cornerstone of the personnel plan is to maximize productivity and minimize the labor burden on the
company's operating expenses. As we grow, we expect to see steady increases in our personnel to match
the increases in sales.
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Oxisys Solutions
Table: Personnel
Personnel Plan
President
Secretary
Programmer
Marketer
Analyst
Other
Total People
Year 1
Tsh6,000,000
Tsh5,400,000
Tsh7,200,000
Tsh5,400,000
Tsh5,400,000
Tsh2,400,000
18
Year 2
Tsh500,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh200,000
18
Year 3
Tsh500,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh200,000
18
Year 4
Tsh500,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh200,000
18
Year 5
Tsh500,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh200,000
18
Total Payroll
Tsh31,800,000
Tsh2,650,000
Tsh2,650,000
Tsh2,650,000
Tsh2,650,000
Tsh4,183,421
Assumptions:
Average Percent Variable Cost
Estimated Monthly Fixed Cost
27%
Tsh3,047,500
Page 14
Appendix
Table: Sales Forecast
Sales Forecast
Month 1
Sales
Wekeza Card Software
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Tsh4,000,000 Tsh11,000,00 Tsh15,000,00 Tsh18,000,00 Tsh26,000,00 Tsh35,000,00 Tsh39,000,00 Tsh43,000,00 Tsh49,900,00 Tsh59,000,00 Tsh78,000,00 Tsh94,000,00
0
0
0
0
0
0
0
0
0
0
0
Tsh0 Tsh4,285,731 Tsh5,714,309 Tsh12,857,14 Tsh13,333,36 Tsh13,333,37 Tsh14,285,71 Tsh13,333,38 Tsh15,238,15 Tsh13,333,40 Tsh16,190,56 Tsh32,857,24
3
8
7
5
4
4
9
6
0
CodikaZone
Tsh0 Tsh7,619,054 Tsh9,523,835 Tsh10,000,03 Tsh8,095,277 Tsh8,095,288 Tsh6,190,536 Tsh4,761,933 Tsh2,857,172 Tsh16,190,50 Tsh20,000,06 Tsh17,619,11
3
6
3
1
Other Services/Products
Total Sales
Tsh4,000,000 Tsh31,000,02 Tsh36,428,63 Tsh52,761,95 Tsh53,619,14 Tsh61,666,78 Tsh69,952,45 Tsh64,428,66 Tsh67,995,34 Tsh98,047,74 Tsh123,238,2 Tsh152,095,4
8
2
1
2
6
8
1
2
7
85
49
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Tsh30,000,00 Tsh8,000,000 Tsh7,000,000 Tsh9,000,000 Tsh25,000,00 Tsh12,000,00 Tsh7,500,000 Tsh31,000,00 Tsh19,000,00 Tsh5,000,000 Tsh31,000,00 Tsh3,000,000
0
0
0
0
0
0
Tsh2,800,000 Tsh4,530,000
Tsh500,000 Tsh760,000 Tsh1,260,000 Tsh8,000,000
Tsh300,000 Tsh1,750,000 Tsh4,500,000
Tsh860,000 Tsh5,000,000 Tsh1,200,000
Tsh200,000 Tsh200,000
Tsh200,000 Tsh200,000
Tsh200,000 Tsh200,000
Tsh200,000 Tsh200,000
Tsh200,000
Tsh200,000
Tsh200,000
Tsh200,000
Tsh33,000,00 Tsh12,730,00 Tsh7,700,000 Tsh9,960,000 Tsh26,460,00 Tsh20,200,00 Tsh8,000,000 Tsh32,950,00 Tsh23,700,00 Tsh6,060,000 Tsh36,200,00 Tsh4,400,000
0
0
0
0
0
0
0
Page 1
Appendix
Table: Personnel
Personnel Plan
President
Secretary
Month 1
Tsh500,000
Tsh450,000
Month 2
Tsh500,000
Tsh450,000
Month 3
Tsh500,000
Tsh450,000
Month 4
Tsh500,000
Tsh450,000
Month 5
Tsh500,000
Tsh450,000
Month 6
Tsh500,000
Tsh450,000
Month 7
Tsh500,000
Tsh450,000
Month 8
Tsh500,000
Tsh450,000
Month 9
Tsh500,000
Tsh450,000
Month 10
Tsh500,000
Tsh450,000
Month 11
Tsh500,000
Tsh450,000
Month 12
Tsh500,000
Tsh450,000
Programmer
Marketer
Analyst
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Tsh600,000
Tsh450,000
Tsh450,000
Other
Total People
Tsh200,000
6
Tsh200,000
7
Tsh200,000
8
Tsh200,000
9
Tsh200,000
10
Tsh200,000
11
Tsh200,000
12
Tsh200,000
13
Tsh200,000
14
Tsh200,000
15
Tsh200,000
16
Tsh200,000
18
Total Payroll
Tsh2,650,000 Tsh2,650,000 Tsh2,650,000 Tsh2,650,000 Tsh2,650,000 Tsh2,650,000 Tsh2,650,000 Tsh2,650,000 Tsh2,650,000 Tsh2,650,000 Tsh2,650,000 Tsh2,650,000
Page 2