CUSTOMER PREFERENCE ABOUT NEW

SUPERMENU VARIANCE IN
CAF COFFEE DAY

Presented by: SHREYANSH RAVAL (2103)

 India's largest coffee conglomerate,

Amalgamated Bean Coffee Trading
Company Ltd
Pioneer of the caf culture and the
first
to laun h the offee ar on ept in
India
Network strength: Over 1400 cafs in
200 cities/towns across India and
growing

What is Caf Coffee Day?

Average Footfalls: 200 per caf per

day

PRODUCT PROFILE

Customers are enjoy the food of Caf

Coffee or not
Customers are aware about many
foods are available with coffee/Tea or
not
Which reasons customer to visit Caf
Coffee Day
What are the overall performance
about Caf Coffee Day

Research Design :
Descriptive Research Design

Data Collection Method:

Primary data: Observations method

Population: Customers of caf coffee day in

vadodara city

Sampling method: Non random sampling

method- Judgemental method
Sampling frame:
AREA

Number of sample

sayajigunj

17

O.P.Road

15

Online survey
o.p.road

21

Fatehgunj

18

Inorbit
Manjalpur
Total

19
21
101

Data collection Instrument:

Structured questionnaire

Model Specification:
Data Analysis will be conducted using
Appropriate Statistical tools in SPSS
(Statistical Package to Social Science)
software.
Microsoft office 2007

Chart No 1 what is yout Gender?

GENDER

45%
Male
Female
55%

TABLE NO 2 Age group

Age Group
1%
7%

13%

below 20

21-30
31-40
above 40

79%

why drink coffee

53,5

60,0

50,0
36,6
40,0

30,0

20,0
5,9

4,0

10,0

0,0
Taste good

Refresh Your Mind

kill your tiredness

Percent

trendy

Occupation
57,4

60,0

42,6

50,0

40,0

30,0

20,0

10,0

0,0
students

work professionals
Percent

Reason for visiting caf coffee day

59,4
60,0

50,0

40,0

30,0

23,8

20,0
11,9
10,0

5,0

0,0
daily

2-3 times in a week

2-3 times in a month

Valid
Percent

at special occasional

TABLE NO 6

preference about eat and drink in %

73,3
80
70
60
50
40

21,8

30

13,9

12,9

20
10
0
preference about coffee

preference about

preference about

preference about

smoothest and similar

dessert and

eatable like sandwich,

drinks

confectionery

samosas etc

preference about eat and drink in %

Reason for going ccd In %

62,4

70
60

50
40
19,8

30
18,8

16,8

20
10
0
Reasons for to have

Reasons for enjoy my

Reasons for catch up

Reasons for Group

coffee

private time

with friends

activities(group
studies,presentation)

Reason for going ccd In %

Aware about New supermenu variance

45%

yes
55%

no

likely food with coffee in %

42,6

50

34,7

40
30
14,9
20
10

soups

Burger

0
pestries

sandwich
and garlic
bread

likely food with coffee in %

only
coffee

Factors of cafe coffee day

poor

satisfactory

average

44

39,6

staff behaviour

56,4
46,5
39,5

33,7

27,7 24,8

0 0

excellent

60,4

55

good

38,6

11,9
0 3

4
0 2

value for

avvailable of

money

preferrend
items

2 0
delivery time

0 0

quality of
food/drinks

Table No. 10 chi square test

There is a Association between occupation and

preference about coffee because association is
0.033. (<=0.05)
There is a minor difference between students
and work professionals who are visiting caf
coffee day.

55% were the Female Customers and 45%

were the Male Customers.

13% Customers were in between the Age group of

Below-20 and 79% Customers were in between the
Age group of 21-30 and 7% Customers were in
between the Age group of 31-40 and 1% customer
was in between the age group of above 40.

53.5% Customers were drink coffee for

Refresh Your Mind

57.4% Customers Occupation is their students

and 42.6% Customers Occupation is their work
professionals.
59.4% customers are visit for at special occasional.

73.3% Customers are preferred about only coffee

4% customers are reasons for catch up with friends

42.6% customers are preferred sandwich and garlic

bread with coffee/Tea

55 % customers are good for staff behaviour, 39.6%

are good for value for money, 60.4% customers are
good for availability of preferred items, 46.5%
customers are excellent for delivery time and 56.4%
customers are preferred for quality of food/drink

From the project we can conclude the following:That Caf Coffee day is planning to go
international.
The other major things regarding service
marketing is that customers give top priority to
the quality of the services / products and
ambience.
The major competitor of Caf Coffee Day is
undoubtedly Barista as both of the service
providers cater to same market segment India as
they find India new target market.

The other major things are occupy the wi-fi

system and create more romantic mood in
the caf coffee day
The new supermenu variance are really good
Business with coffee. But some products like
sandwiches, pastries and dessert are good.

 To improve the interiors and dcor.

To have more and more tie-ups.
It should introduce a feedback form
system in order to know about the
customers satisfaction level.

http://www.businessinsider.in/Indian-RetailCoffee-Market-The-Good-The-Bad-AndThe-Ugly/articleshow/41804064.cms
http://www.cafecoffeeday.com/
http://www.cafecoffeeday.com/cafe-menu/
https://www.facebook.com/cafecoffeeday/