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II. Executive Summary

This business aspires to create and engage in making hand-crafted wristbands and
wristlets to be able to provide quality and affordable products. We also have enough knowledge,
skills, and ability to produce such quality products and it can be enhanced through the help of the
tutorials in the internet specifically in Youtube.com. We create products that is feasible and to
earn profit from our proposed business. Based on our gathered information from surveys and
interviews, weve found out that most of our respondents are female teenagers. Manufacturing of
wristbands and wristlets is at Hinaplanon, Iligan City. The process starts by purchasing of needed
raw materials such as beads for women and men, embroidery floss, nylons and plastic wraps.
The finished product will be available and posted at our official website and facebook page and
can be purchased immediately through meet-ups. We also accept town-to-town deliveries within
its neighbouring towns if the order is in bulk basis. Promotion is through social networking site
advertisement, distribution and communication strategy. This is a form of business partnership
that is owned and managed by 2 people to do the major jobs and have its 2 co-owners that will
supervise the employees to do the hand-crafted process. The business starts its operation on May
9, 2016. Financial study reveals that total fixed cost is P1, 850.00 and total variable cost is
P150.00. Our projected sales will differ each month since we will put more production from 1 st
month to 2nd month and so on which will reach P3,200.00 on 1st month and P9,600.00 on the 3rd
month. G3 Wristbands and Wristlets provide the owners and employees in terms of financial by
creating job creation and income generating activity. It is recommended that when the business
will grow and create more products, it is possible that we would expand our business and create
other jewelry and clothing store.

III. General Company Description

G3 Wristbands and Wristlets is a corporation business that is owned and managed by

Manna Grace Belotindos, Joeffer Bugtay, Duane Hazel Cabahug and Milca Joy Mabano. A
widely recognized producer and supplier, that provides high-quality hand-crafted products that
can meet the standards of our customers wants and needs in terms of hand accessories. Each
piece of wristbands and wristlets is a work of art in itself, very special and unique.

Its

manufacturing site is at Hinaplanon, Iligan City and all finish products are posted at G32W
official site and face book page. The business aims to unique designs of product and to sold the
target number within the desired time and to expand our target area coverage.

IV. MARKETING PLAN

This part of the business plan includes the description of the product, location,
product/service to sell, unique selling proposition, benefits, core competencies, target market,
marketing program/strategies and marketing budget.
Description of the Product
G3 Wristbands and Wristlets are encircling strips worn on the wrist, which can be

made from a variety of materials depending on the purpose. The term can be used to refer
to a bracelet like band, similar to that of a wristwatch to the cuff or other part of a sleeve that
covers the wrist, or to decorative or functional bands worn on the wrist for many different
reasons. This is made up of nylons and beads that are uniquely designed with assurance of the
customers wanted design.

Figure 1: Image of the Product

Location
The G3 Wristbands & Wristlets is manufactured at Hinaplanon, Iligan City. Furthermore,
the

site

where

it

will

also

be

displayed

is

found

in

our

official

page

(http://g3wbandwt.wix.com/g3-wb-and-wt) including the contact number of the owners and

email address to immediately purchase the desired order.
Product/Service to sell
The proponents products are fashioned bracelets. Selling and advertising it online is an
advantage for a business. Customers and consumers will be able to shop and order it easily.
Therefore, having this kind of business is such an advantage especially to people who are close
to do fashions.
Unique Selling Proposition
Selling it online through Facebook, Twitter, Instagram, Tumblr and having an official
website.
Benefit
Products can last longer and raw materials are easily found in the markets.
Core Competencies
Our business is concurrently social driven, market driving and a technologically driven
business. Due to its strong competition and rationalized offerings in the market, our business also
focuses on having a strong branding, and owners are technologically competent and also
prepared with knowledge and methods for improving process and modernized designs that all the
customers specifically on the youths prefer.
Target Market
G3 Wristbands & Wristlets produces bracelets that targets online customers within Iligan
City through meet-ups. However, we also accept town-to-town deliveries within its neighbouring
towns if the buyer is a bulk-buyer.

Projected Sales
A quota is set on the first month of operations. On the first month, we aim to sell a total
of 256 bracelets. If this quota has reached, then on the second month we would double the
production of bracelet and on the third month we would triple it.
Friendship

Mens bracelet

Kikay bracelet

MONTHLY

bracelet
192 pcs.

32 pcs.

32 pcs.

PRODUCTION
SELLING

P10.00

P20.00

P20.00

PRICE PER
ITEM
Table 1: Monthly Production Selling Price

Friendship bracelet

1st month
(192x10)-P1,920.00

2nd month
(384x10)-P3840.00

3rd month
(576x10)-P5760.00

Kikays bracelet

(32x20)-P640.00

(64x20)-P1280.00

(96X20)-P1920.00

Mens bracelet

(32x20)-P640.00

(64x20)-P1280.00

(96x20)-P1920.00

SALES

P3,200.00

P6,400.00

P9,600.00

Table 2: Projected Sales

Marketing Program/Strategies
A marketing strategy has a fundamental goal of increasing sales and achieves a
sustainable competitive advantage. It is an explanation of what specific actions will be taken
over time to achieve the objectives. Marketing strategy allows you to use pathways and
footholds that apply your limited marketing budget more effectively (Baker 2012).

G3 Wristbands & Wristlets (G32W) have come up with a marketing strategy that is
commonly used nowadays, the internet market. The aim of our marketing strategy is simply to
advertise our webpage through social networking sites and with that our customers would simply
visit our page which we display our products and they could easily look for the design they like
and order it online with ease. Upon ordering it, the bracelet could then be getting through meetups.
1. Product Strategy
G32Ws produces high-quality hand-crafted products that can meet the standards of our
customers wants and needs in terms of hand accessories. We make sure of the quality of the
product with its unique designs that make it more presentable and nice. The product undergoes
quality checking before being introduced to the market so it is made sure that product is of high
quality to ensure customer satisfaction. The packaging wrap of the finished product is done in
elegant style to attract customers.

2. Price Strategy
G32Ws will use Cost-based pricing: price is produces determined by adding a profit
element on top of the cost of making the product. This involves setting a price by adding a fixed
amount or percentage to the cost of making or buying the product. The proponents will
determine expenses from the bracelet material cost and labor/effort and profit/mark-up.
Price =

material cost of bracelet

of bracelets t h at were madet h e materials

3. Place Strategy
Safe place for product distribution and meet-ups.

+ labor/effort + profit/mark-up

4. Promotion Strategy
In promoting G32Ws products, social networking site advertising is commonly used. A
business page will be created so that customers could access information about the product and
could directly make orders.
a. Website
b. Social networking site advertising
i. Facebook advertisement
ii. Instagram
iii. Twitter
iv. Tumblr
v. Official business page
c. Distribution strategy - Meet-up in places convenient for the clients.
d. Communication Strategy
i. phone call
ii. email
iii. social networking site
iv. website private message

Marketing Budget
The marketing budget of the product is not included to its expense because of the
promotional strategies of G32Ws is using. The owner will rely mostly on social media since it
is widely used by the people nowadays, its fast, reliable and easy to access.

V. Operational Plan

This part of the business plan presents the following data needed to support the cost of
G3 Wristbands & Wristlets to undertake the development of the proposed product. Necessary
information and data comprises the technical operations description, process flowchart, display
site layout and production cost/expense. These necessary information and data needs to be
computed and itemized in order to forecast the total projected cost needed by the owners for the
business operation of the proposed product.

Technical Operations Description

G3 Wristbands & Wristlets is basically 80% product & 20% service business since we
accept customized bracelets (only color combination) that our customer wanted. Our production
process includes the following:
1. Brainstorming: Generate good ideas of designs for the product, project, and the blog post.
Recall everything we know about the subject and any related ideas to it.
2. The lay-out and design of our bracelet: After collecting the ideas for the designs, we layout and design it through printing it and gathering tutorial videos on how to do it.
3. Gathering of materials: We gather the materials needed on a specific design of the
bracelet.
4. Making of the bracelet: This will be forming and producing the output of the desired
design.
5. Display online: Taking a picture of the finished product and post it online with its price so
that people will be informed about it.

Process Flowchart

Brainstorming

Lay-outing & Designing

Gathering of Materials

Making of
Bracelets

Display Online

Figure 2: Process Flowchart in making wristbands & wristlets

Display Site-Layout

Figure 3. Official website of our business page

Figure 4. Official logo of G32Ws

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Production Cost
Production cost is computed based on the total cost needed for each of the design.
material cost of bracelet
Price = of bracelets that were madethe materials + labor/effort + profit/mark-up
Total Production per Month
The first month of the operation has a target of producing 256 pieces of hand-crafted
bracelets.
Amount
Fixed Cost
Beads (for women)
Beads (for men)
Embroidery Floss
Nylon
Bracelet Locks
Plastic Wraps
Containers

P250
P200
P400
P200
P150
P600
P200.00

Total Fixed Cost

P1,850.00

Variable Cost
Fare
Internet Fee

P50.00
P100.00

Total Variable Cost

P150.00
Table 3: Total Fixed Cost and Variable Cost

VI. Management and Organization

This part shows the management and organization aspect of this study which includes the
legal form of business organization, organizational structure, job description and specification,
business development time frame and pre-operating expense.
Legal Form of Business
The business is registered as a partnership company; partners share the risk, cost and
responsibility. But it is owned and managed by four business associates, namely, Ms. Manna

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Grace S. Belotindos, Mr. Joeffer C. Bugtay, Ms. Duane Hazel I. Cabahug and Ms. Milca Joy E.
Mabano. They will be taking the full responsibilities in terms of the organizations sales growth
and deficit and will be the one who handles the procedures and oversees the whole business
operations.
Job Description and Specification
2. Owner/Manager
Job Description
The owner will use management style. She/he will be the one responsible in planning
strategies to increase production. A close monitoring of the performance of outsource workers
can guarantee that the target of producing high quality products is achieved. His/her
responsibilities also include making optimum use of the available funds and managing the
sanctioned budget well, to supervise outsource workers through their work with enthusiasm and
to empower workers and make follow-ups to have a smooth flow of production.

Job Specification
The owner/manager will be the one to manage the business and make sure that
production is doing great and the time frame will be followed by the worker. He/she will also
implement the cleanliness of the manufacturing area and follow and see to it that rules and
regulation of the business will be followed all the time. He/she is also responsible of the
distribution of the product and maintains good relationship to the retailers. He/she will see to it
that quality products will be delivered on time to the distributors.

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3. Worker/Employees (outsource)
Job Description
The worker must have the knowledge of manufacturing the product. He is also
responsible for the collecting raw materials for processing. He must have the ability to
understand and follow instructions. He must have good communication skills to deliver valuable
linkage to customers. And lastly, he must be accurate, patient, careful, responsible, quick and
alert.
Job Specification
He must have working experience in making hand-crafted wristbands and writslets,
hardworking, physically fit and good condition.

Organizational Structure
G3
As a micro-enterprise in the service industry, G3 Wristbands & Wristlets will use a
Wristbands & Wristlets
simple organizational structure.
Manna Grace Belotindos
and Milca Joy Mabano are the owners,
ORGANIZATIONAL
STRUCTURE
Joeffer Bugtay and Duane Hazel Cabahug are the co-owners. As a product provider, we will
anticipate a high level of quality products towards our customers to our success.
MANNA
GRACE S. BELOTINDOS
The
following
is the G32Ws organizational chart
and its functions.
MILCA
JOY
E. MABANO
General Manager
Chairman of the Board

DUANE HAZEL I. CABAHUG

Financial In-charge

EMPLOYEE No. 1
Manufacturer

JOEFFER C. BUGTAY
Production Supervisor

EMPLOYEE No. 2
Quality Assurance

EMPLOYEE No. 3
Distributor

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Figure 5: G32WS Organizational Structure

Administrative Expenses

ADMINISTRATIVE COST (in Pesos)

Supplies:
Containers
TOTAL

P200.00
P200.00

Raw Materials:
-Beads (for women)
-Beads (for men)
-Embroidery floss (8 meters,

P250.00
P200.00
P400.00

36 colors in a pack)
-Nylons (8 meters)

P200.00

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-Plastic wraps (300 wraps)

TOTAL

P600.00
P1,650.00

TOTAL

P1,850.00

ADMINISTRATIVE COST

VII. Personal Financial Statement

This part shows the financial aspect of this study which includes the general assumptions,
projected cash flow statement, projected income statement, projected balance sheet, break-even
point analysis, return on investment and payback period of this study.
Total Project Cost

Material Cost
Supplies
SUB-TOTAL
Variable Cost

TOTAL

G3 Wristbands & Wristlets

P1,650.00
P 200.00
P1,850.00
P 150.00

P2,000.00

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Sources of Financing
The partners decided to invest P2, 000 in the share capital of G3 Wristbands &Wristlets ,
which is founded for the purpose of forming the start-up. G3 Wristbands & Wristlets will be
organized and managed by the seven general partners and will invest in the needed capital
requirement for the business to operate within two months from now.