Tick Mark () the most appropriate answer.

1. The respondent's perceptions that their identities will not be discerned by the interviewer or the
researcher
a) Social desirability
b) Critical request
c) Perceived anonymity
d) Non response bias
2. Observation bias for mechanical observation
a) Low
b) High
c) Medium
d) Extremely high
3. Pretest-Posttest Control Group is which type of Experimental design
a) Pre-experimental
b) Quasi experimental
c) True experimental
d) Statistical
4. The process of correcting data to reduce them to the sample scale by subtracting the sample
mean and dividing by the standard deviation
a) Generalization
b) Scale transformation
c) Standardization
d) Variable re - specification
5. Scale intervals can be used for
a) Family lifestyle
b) Age
c) Occupation
d) Sampling
6. The process of recognizing and noting people
a) Direct observation method
b) Experimental method
c) Attitude research
d) Data gathering
7. Descriptive research is a type of
a) Exploratory Research
b) Attitude research
c) Conclusive research
d) Experimental research
8. What is meant by value of research information?
a) How valuable the data is for the client
b) cost benefit analysis of the data
c) Information collected from various sources
d) Total time collected in gathering information
9. The efficiency of OTC products is checked by
a) Retailers only
b) Consumers only
c) Manufacturers only
d) Distributors only
10. An extraneous variable involving changes in the measuring instrument or in the observers or
scores themselves
a) Interactive testing effect
b) Instrumentation

c) Statistic
d) Sampling
11. _____may be broadly classified as exploratory or conclusive
a) Job design
b) Longitudinal design
c) Cross-sectional design
d) Research design
12. The time which a respondent takes before answering the question
a) Response error
b) Response Latency
c) Verbal models
d) Voice pitch analysis
13. An extraneous variable attributable to the loss of test units while the experiment is in process
a) Interactive testing effect
b) Instrumentation
c) Statistic
d) Mortality
14. Which one of these is a Market Research Firm?
a) PWC
b) Ernst and Young
c) AC Nielsen
d) Voltas
15. A focus group technique using a telecommunication network
a) Telephonic group
b) Telephonic interview
c) Tele session group
d) Mortality
16. In Exploratory research design the methods are used
a) Expert surveys
b) pilot surveys
c) Qualitative research
d) all of them
17. The research methodology which provides insights and understanding to the problem is
a) Causal research
b) Descriptive research
c) Exploratory research
d) all of them
18. When is the transcribing process of data preparation irrelevant?
a) CAPI
b) Mall panel
c) In home interview
d) all of them
19. A scale for measuring attitudes that consists of a single adjective in the middle of an evennumbered range of values, from -5 to +5, without a neutral point
a) Semantic differential scale
b) likert scale
c) Continuous rating scale
d) Staple scale
20. Companies that collect and sell common pools of data designed to serve information needs
shared by a number of clients
a) Customized services
b) Syndicated services
c) Field services

d) all of them
21. Which is a type of limited services?
a) Analytical services
b) Customized services
c) Standardized services
d) Internet services
22. Types of syndicated services
a) Purchase panel
b) Tracking data
c) Audit services
d) all of them
23. The research design which is used to obtain the evidence of cause and effect relationship
a) Exploratory research
b) Descriptive
c) Cause and effect
d) Cross-sectional
24. What is list of all units/observations is known as?
a) Sampling frame
b) Sampling size
c) Parameter
d) Statistics
25. Promotion of cable TV affects the health of a child 1) strongly agrees 2) agree 3) disagree 4)
strongly disagree 5) undecided is an example of:
a) Ordinal scale
b) Summated scale
c) Nominal scale
d) Arbitrary scale
26. Multiple choice questions for which usually only two responses are given such as : yes -no ,
male- female .
a) Open-ended questions
b) Multiple choice questions
c) Dichotomous questions
d) Unstructured questions
27. The summary description of a fixed characteristic or measure of a target population is known
as :
a) Parameter
b) Precision
c) Statistic
d) Quota
28. Which of the following is a technique of exploratory research design?
a) Focus group interviews
b) Simulation
c) Secondary data
d) Interrogation of respondents
29. Which of the following techniques is commonly used in social science research?
a) Deliberate sampling
b) Multistage sampling
c) Cluster sampling
d) Systematic sampling
30. Ranking of a team can de done with the help of :
a) Ratio scale
b) Interval scale
c) Ordinal scale

d) Nominal scale
31. What is the degree of freedom for F-test?
a) n-k-2
b) n
c) n-k
d) n-k-1
32. Which of the following is the source of secondary data?
a) Mail interviews
b) Focus groups
c) Delphi technique
d) Sales records
33. What is the another name for single cross-sectional designs?
a) Longitudinal designs
b) Sample survey design techniques
c) Projective techniques
d) Causal design
34. Questions to which the respondents can answer in their own words
a) Dichotomous questions
b) Unstructured questions
c) Structured questions
d) None of the above
35. Number of units to be included in the study is called
a) Sampling frame
b) Sampling
c) Sample size
d) Sampling unit
36. Technique used to motivate respondents to enlarge on, clarify or explain their answers
a) Interviewing
b) Sampling
c) Probing
d) Questioning
37. Non-metric data can be measured on
a) Interval
b) Nominal or ordinal scale
c) Ratio scale
d) None of the above
38. Which of the following represents the middle value when the data is arranged in the
ascending or descending order?
a) Mode
b) Median
c) Mean
d) Average
39. Story - telling is an example of
a) Delphi technique
b) Observational methods
c) Depth interviews
d) Projective technique
40. "A Local radio station asks people to call in and express their reactions to some controversial
issues "is an example of:
a) Judgment sample
b) Convenience sample
c) Quota sample
d) Probabilistic sample

ANSWERS OF MULTIPLE QUESTIONS :

1. A
2. C
3. A
4. C
5. D
6. B
7. A
8. B
9. A
10. C
11. B
12. C
13. B
14. D
15. B
16. D
17. C
18. A
19. D
20. B
21. C
22. A
23. C
24. C
25. A
26. A
27. A
28. C
29. D
30. D
31. B
32. B
33. C
34. C
35. B
36. B
37. D
38. B
39. B
40. C