B.A. (Mass Comm.)

Bachelor of Journalism & Mass communication
Syllabus
Duration: Three Years
Eligibility:
10+2 or Equivalent Degree

2013 Onwards
DEPARTMENT OF JOURNALISM AI\D MASS COMMUNICATION

CH. DEW LAL UNIVERSITY
SIRSA
V@
ft'.?'.".:*lf.*:trt,X;uncir
vide Resorution No
2.v
in its
Bachelor of Journalism & Mass Communication
FIRST SEMESTER
a
lJ
r..l-l
,l
Paper
Code
Nomenclature
BMC-
Hindi I (Compulsory)
80
28
20
3Hrs.
Sociology-I
80
28
20
3Hrs.
80
28
20
3Hrs.
Max.Marks
Pass
Internal
Marks
Assessme
Time
nt
101
Nl
BMC.
102
BMC-
-P
103
Introduction to
Communication-I
BMC.
Reporting
80
28
20
3Hrs.
Computer Applications
80
28
20
3 Hrs
o
(.)
104
C)
BMC105
C)
SECOI{D SEMESTER
()R
.9
;O --:
F
Paper
Code
Nomenclature
Max.Marks
Pass
Internal
Marks
Assessment
80
28
20
3Hrs.
Time
,^qz, co
^
cuq
OU
BMC.2O1
<q
Hindi
II
(Compulsory)
(u
>, -q
-o
oo
'15 .=
aoJ
BMC.2O2
Sociology-II
80
28
20
3Hrs.
BMC-203
fntroduction to
80
28
20
3Hrs.
28
20
3Hrs.
96
(n-
il,=
Communication-
II
BMC.2O4
Editing
80
BMC.205
Practical
(Print Media
'lao
\
qk)
k\w
3 Hrs
Third Semester
Paper
Code
BMC-301
Nomenclature
Theory
Internal
Total
Marks
Duration
100
3 Hours
80
BMC.3O2
English-I
(Comnulsorv )
Economics-I
Assessment
20
80
20
100
3 Hours
BMC.303
Advertising-I
80
20
100
3 Hours
BMC.3O4
Public Relations
80
20
100
3 Hours
BMC.3O5
Electronic Media
(Practicals)
Environmental
50
2-flo.c4
BMC.306
40
l0
50
2 Hours
Theory
Internal
Duration
Assessment
Total
Marks
Studies
Fourth Semester
Paper
Code
BMC.4O1
Nomenclature
English-II
80
2A
100
3 Hours
( Comnulsory )
Economics-II
80
20
100
3 Hours
Communication
Skills
Corporate
Communication
80
20
100
3 Hours
80
20
100
3 Hours
BMC.4O5
Advertising-Il
40
10
50
2 Hours
BMC.4O6
Internship
50
3 Hours
BMC-402
BMC.4O3
BMC.4O4
V"tsgt{rylr.>
Resolved by Academic Coul-rcil vide
J
8'h meeting held on 03 .01.2A14.
Fifth
Semester
Total
Marks
Duration
100
3 Hours
20
100
3 Hours
80
20
100
3 Hours
Radio Journalism
80
20
100
3 Hours
Indian
Constitution &
Current Affairs
80
20
100
3 Hours
Theory
Internal
Total
Marks
Duration
100
3 Hours
Theory
Internal
T.V Journalism
80
Assessment
20
80
BMC.5O3
Traditional Folk
Media
Media laws
BMC.5O4
BMC.5O5
Paper
Code
BMC.sO1
BMC.5O2
Nomenclature
Sixth Semester
Paper
Code
Nomenclature
BMC.
T.V Production
80
Assessment
20
Current Affairs Issues
80
20
100
3 Hours
New Media
80
20
100
3 Hours
Community Radio
80
20
100
3 Hours
100
2 Hours
601
BMC602
BMC.
603
BMC.
604
BMC.
605
Media Production
(Radio/T.V/P rint/Adv./PR
Resolv'ed by Academic
IB'n meering held on 03,01.
in its
First Semester
BMC-101
Hindi-I (Compulsory)
Max. Marks- 80
Time: 3 Hours
Pass Marks-28
INSTRUCTIONS FOR THE PAPER.SETTER

The question paper
will
consist of five sections A, B,
have two questions from the respective sections
c, D
and E. Sections
A,B,c
and
D will
of the syllabus. Section E will have Six shorl
answer type questions from the entire syllabus

out of which the students are required to attempt
any FoUR' The students are required to attempt
one question each from the Sections A, B, c
and
D' In questions from Sections B & c internal choice will

be given where in students will be
required to attempt any Four of the Seven words/sentences.
All the Sections cary equal marks
i.e. 16 Marks per Section.
Section-A
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Section-C
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Section-D
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Resotreci tly acaderrric Council vlde Resolution No. L7- in its

18'h
r,eet,ng held on
03
.01.2014,
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Z-il
BMC-I02
Sociology-I
Max. Marks- 80
Time:3 Hours
Pass Marks-28
INSTRUCTIONS FOR THE PAPER-SETTER

The question paper
will
consist of five sections A, B,
have two questions from the respective

sections
answer type questions from the entire
a
+)
c, D
and E. Sections
A,B,c
w,r
of the syllabus. Section E will have Six shor.t
and D
\l
syllabus out of which the students are required

to attempt
any FouR' The students are required
to attempt one question each from the
Sections A, B, C and
D' All the Sections ca*y equar marks i.e.
16 Marks per Section.
Section-A
NI
o
-Concept and definitions of sociology
-Importance of sociology
&
()
-Relation of sociology with other social

sciences
-Importance of studying sociology for
media students
Section-B
\JX
.q -:
H
6P
'(Jlu
oQ
-Types of Family
-Kinship: Terms and usage
ii
-Community
ti
-Caste and Class
ao
-Institution
<=
>. -c
-o
-Meaning of family
0)r?
aa
(A-
.\
,ia=
Section-C
-Concept of socialization
-Social stratification
-Social change
-Agents of social change
-Understanding of contemporary
changes in India
Section-D
-Characteristics of Indian Culture
-Religion and Society

-Population and its growth
-Simple and Complex Society
Suggested Books:
1. Sociology- Simon Griffiths

2. Indian Sociology_ T.K. Oommen et al.
3. Handbook of Indian Sociology_ Veena Das
4. Indian sociology_ S. Devadas pillai
5. The Family in India: Structure &practice_Tulsi patel
6. Indian Caste System_ C.H. Rao
7. Caste System in India_Ekta Singh
0,*-{qa
\
Resolved by Academic Council vide Resolution No.
18th
meeting held on
03
.01.2014.
27 tn tts
BMC-103
Introduction to Communication
Pass Marks-28
Max. Marks- 80
Time: 3 Hours

The question paper
will
consist of five sections A, B, C, D and E. Sections A,B,C and D will
have two questions from the respective sections of the syllabus" Section E
rJ
will have Six short
attempt
answer type questions from the entire syllabus out of which the students are required to
any FOUR. The students are required to attempt one question each from the Sections A, B. C and
Al
NI
D. All the Sections caffy equal marks i.e, 16 Marks per Section'
-7
(-
Section
-A
-Evolution of Human SocietY
)
o
a
-Peculiarities of l{uman Beings vis-d-vis Animals

-Evolution of Communication
()
-Modes of Communication in Primitive Societies

c.)
-Concept, Meaning, Definition

-5 -Senses
&
Scope of Communication
of Communication
;)
<+
Section-B
\JX
c.l
-Communication as a Social Science
6R
-Relationship of communication of with other Social Sciences
6h
oe
<48
-Need of Communication
.o
(.)
- Process of Communication
oo
-Elements of Communication
96
.(J
-Functions of Communication
OE
u)E
qZo
Section
-C
-Verbal Communicatton
-Non-Verbal Communication
-Written Corymunication
CI,A-ru
-Proximics & Kinesics

gical, Semantic
-Barriers of communication: Linguistic, Educational, cultural, Social, Psycholo
& Mechanical etc.

-Vertical & Horizontal Communication
-Mass Line Communication
Section-D
Meaning, Concept, Characteristics & Imporlance of:
-Intra Personal Communication
-Inter-Personal Communication
-Group Communication
-Public Communication
-Mass Communication
-Concept of Global Village
-Impact of Globalization on Mass Communication

Suggested Readings:
1)
Mass communication theory: Sage Publication-Dennis MC Quail
communication-V.B. A
2)
Publisher-Concept Publishin g
-Blumler
3)
4)
5)
&
&).,"
Resolved
b'
Academic c'ouncir vide

v tus ntrSult
Resorution No.
iR'h meeting Leld on 03.0
1.2ori'."""
27 in *s
\
BMC.104
Reporting
Pass Marks-28
Max. Marks- 80
Time: 3 Hours
(t)
:F)
I\
The question paper
will
have two questions from the respective sections of the syllabus. Section E
-z
{-
will have Six short
answer type questions from the entire syllabus out of which the students are required to attempt
+i
any FOUR. The students are required to attempt one question each from the Sections A, B, C and
a
(.)
D. All the Sections carry equal marks i.e. 16 Marks per Section.
Section-A
(J
';,
-Reporting: Concept, Definitions & lmportance
C)
-Elements of News
-I'
-,
UR
c-f
icn
(L'
^
dh
ov
4E
-News Value
-Sources of News
-Cultivation of Sources
-Tools or Reporting
-News Gathering, Verification and Validation
C)
-o
b0
-Qualities of a Reporter
96
a
c.)
Section-B
As
0)"-
M-
-Reporting hierarchy in News Paper Organizations

-Concept, Need and Importance of Photo Journalism
-Use of Internet in Reporting
-Journalism: A Mission or Commission
0r,\" ry
-Feature Writing
-Article Writing
-Editorial Writing
Section-C
- Reporting Staff of a News PaPer

- Duties
& Functions of Bureau Chiel Staff Reporter, Comespondent & News Reporter
-Free Lance Journalism
-Citizen Journalism
-Niche Journalism
-Syndicate Journalism
-Sting Joumalism
Section-D
-Reports: Concept
& Types
-News Reports: Human Interest, Developmental
&
Social, Accidents, Disasters, Crime,
Courls, Hospitals, Legislative, Financial & Political
-Interpretative & Investigative Reporting

-News Analysis
-Difference in Modes and Methods of Reporting for various Mass Media

-Challenges of a Rural Journalist
-New Trends in Reporting in India
Suggested Readings:
1)
2)
3)
4)
5)
6)
7)
8)
Journalism in India by Rangaswami Parthasarathi, Sterling, New Delhi.

Professional Joumalism By M. V' Kamath, Vikas, New Delhi.
The Press by Chalpathi Rau, National Book Trust. New Delhi.
Journalists Handbook by M. V. Kamath. Vikas, New Delhi.
Complete Digital Photograph)'by Ben long.
Basic Photography by M. J. Long ford.
Focal Enc],clopedia of Photography.
News Reporting & Editing by K. M. Srivastava.
tl.esolved by Academic Councii

vide Resolution
I X"'
rneeting hekj o;r
C3
.01,.2014.
U.,)',-fU"
IIo. Z"h in its
BMC-105
Computer Application
Max. Marks-
80
Pass Marks-28
Time: 3 hours

The question paper
will
of the syllabus. Section E will have Six shorl
Section-A
Introduction to Computer
Computer Generations
Computer Hardware and Peripherals
Application of MS Office
MS Windows
Section-B
Designing & Lay Out

Basic Concepts: Font, Column, Gutter Space, Editing, Alignment etc.
Text Formatting
Illustrations
Color Concepts
Section
-C
Page Maker
Creating a File
Placing Graphics
' u.h& N\
[iil:::,lJn #:ii.,Tt ;;i"^r ,io. n.,oi,,i,,
*" ?rin iis
*
-
Power Point Presentations

Use of Printer and Scanner
Concepts of
LAN,MAN &WAN
Section-D
Internet: Origin, Growth & Importance

Types of Internet Connections
Photoshop
Corel Draw
Quark Express
Suggested Books:
1. Computer Fundamentals by P.K. Sinha Published by BPB Publications.

2. Web Technologies A Systematic Approach by Dr. Archana Kumar UDH Publications
and Distributors Ltd.
3.
The ABC's of Internet, Crumlish, 1998, BPB publications, New Delhi.
)'Y
&
Resclvec .by Academic council vide Resolution No.

18e meetirrg held on 03 .91.2014'
10
LT in rts
Second Semester
BMC-201
Hindi-II (Compulsory)
Max. Marks-
80
Pass Marks-28
Time: 3 hours
INSTRUCTIOI\S FOR THE PAPER.SETTER

The question paper will consist of five sections A, B, C, D and E" Sections A,B,C and D
will have two questions from the respective sections of the syllabus. Section E will have
Six short answer type questions from the entire syllabus out of which the students are
required to attempt any FOUR, The students are required to attempt one question each
from the Sections A, B, C and D. AII the Sections carry equal marks i.e. 16 Marks per
Section.
Section-A
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rgtsT q-r.o: qqr6, f,tEilqf,l, qclqrf, vq frqrq
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Section-B
ffiqT
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ftRqT
frRqT
Section-C
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Section-D
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U,J,-M-\
LL
Resolved by Academic
1Sth
Corr.it vide Resolution No. Z*z:irt its
rneeting held on 03 .01.2014.
H6rqi5'rel
1
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ftf
: sro
qtq frq, sro
dq o{ft-flq q-dlrrq, q-$ 1Ts6, ftd-
ffi
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q-$ ft-d, 11002.
q-q-ErR-o
ffi
cff-i
ssq
: epft e-fiTsq,
ftd I
q",)^wN

18'h meeting held on 03.0 t.2Al4.
12
27 in its
BNIC.2O2
Sociology-II
Pass Marks-28
Max. Marks- 80
Time: 3 hours
INSTRUCTIONS F'OR THE PAPER-SETTER

The question paper
will
will have Six short
any FOUR. The students are required to attempt one question each frorn the Sections A, B, C and
D. Al1 the Sections carry equal marks i.e. 16 Marks per Section.
Section-A
-Types of Society: Tribal, Agrarian, Industrial and Post-Industrial
-Market (Free) Economy and Controlled Economy

-Industrial and Urban Society: Rural-Urban Continuum
-Urban Growth and Urbanization
-impact of automation on Society
Section-B
-Social Demography: Population size, Composition and distribution in India
-Components of Population growth-Birth, Deaths and Migration
-Causes and Consequences of Population
-Population and Social Development
Section-C
-Political Procgsses: Power, Authority anf Legitimacy

13
U.
.:'F,i:solved by Academic Council vide Resol ution No.
l8n meeting held on 03 .01.2014.
!t',i:r
irs
-Political Socialization
-Political Modemization
-Pressure Groups
-Caste and Politics
Section-D
-Weaker Section and Minorities
-Social Justice
-Equal Opportunity and Special Opportunity
-Protective Discrimination Constitutional Safeguards
Suggested Reading:
1.
2.
3.
Indian Social Problem- G.R. Madan

Social Issues in India- Smarak Swain
India: Economic, Political & Social lssues- Urlah & Nissan
4")
f.A-"v
N
Re-solved by Academic council vide Resolution
l d-' meeting held on"03.0l.ZQI .
1.4
No. ZZ in its
BMC-203
Introduction to Communication-Il
Max" Marks-
80
Pass Marks-28
Time: 3 hours

The question paper
will consist of five sections A, B, C, D
and E,. Sections A,B,C and
D will
will have Six short
D. All the Sections caffy equal marks i.e. 16 Marks per Section"
Section-A
Models of Communication & Mass Communication:
-SMR Model
-SMCR Model
-Laswell Formula
-Osgood Model
-Wilbur Schrumm's Models

-Gate Keeping Model
-Helical Model
Section
Theories of Communication
-B
& Mass Communication:
-Two-Step Flow theory

-Multi-Step Flow theory
-Media Cultivation Theory
-Media Dependency Theory
-Stalagmite Theory
-Theory of Selectivity
1s
T,)- le-L
[f;[:,1J;.,fi:i:ifr8ouncii vide Resorurion No zy in its
- Marshal Mcluhan's Theory
Section-C
Media of Mass Communication:
- News Papers
-Magazines
-Radio
-Television
-Films
-New Media
Section=D
-Mass Communication: Definition, Nature
&
Scope
-Features of Mass Communication
- Characteristics of Media Audience

-Factors Influencing Audience
-Feed Back: Modes
& Importance
-Limitations of Mass Media

-Media Activism
-Media as an lndustry
Suggested Books:
1.
2.
3.
4.
5.
6.
H.R. Luthra: Indian Broadcasting, Publication Division,New Delhi.

P.C.Chaterjee: Broadcasting in India, sage Publication, New Delhi.
Cohler, David Keith: Broadcast Journalism, Prentice Hall.
Hough A.George: News Writing, Kanishka Prakashan, New Delhi.
James Glen Stovall: writing for the Mass media, Pearson, New Delhi.
K.M. Shrivastava: News Writing for the Radio and TV, Sterling Publication, New
Delhi
\
)-{u.
t
,
\.Nl
\
1.6
ftryi::*Jr",fl:iilffo4uncl
vide Resorution
No z7
in its
BMC.2O4
Editing
Max. Marks-
80
Pass Marks-28
Time:3 Hours

The question paper
will
of the syllabus. Section E will have Six short
Section-A
-Editing: Concept, Definitions and Importance
-Elements of Editing
-Process and Principles of Copy Editing
-Style ofNews Writing

-Letters to Editor
Editing & Proof Reading: Changing Scenario

Section-B
- Lead/Intro:Need and Types
-Parts of News Story
-Inverted Pyramid & Diamond Style
-5-W's and
-Hierarchy of News Rooms in Newspapers

-Duties and Functions of Editor, Associate Editor, News Editor & Sub Editor
Section-C
- Headlines: Need, Importance
& Types
Importance
-Editorial Page: Contents & lmpoftance
-Sports & Business Page
-Page Make-up: Types
&
.------
" &.t
\
?lha
Re-solved by Academic council vide Resolution No.

j 8"'rneeting held on 03 .0I.2014.
2?
V
- \)
tt\i
in its
--Photo Editing
-Caption Writing
Section-D
-Audio Editing: Different Software

-Audio Editing Techniques
-Vision & Sound Editing
-Dubbing
-Writing & Editing Messages for Cellular Telephony
-Multi Media functions of Cell Phone

-Uses of Cell Phones for News gathering
& transmission
Suggested Readings:
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
12)
13)
t4)
15)
16)
L7)
Journalism in india by Rangaswami Parthasaratht, Sterling, New Delhi.

Professional Journalism By M.V. Kamath, Vikas, New Delhi.
The Press by Chalpathi Rau, National Book Trust, New Delhi.
Journalists Handbook by M' V. Kamath. Vikas, New Delhi.
Complete Digital Photograph)'by Ben long.
Basic Photography by M. J. Long ford.
FocalEncyclopediaofPhotography.
News Reporting & Editine by K. M. Srivastava'
Patra Karita Ke Mool Sidhant by Navin Chandra Pant (Hindi).
Media Lekhan by Ramesh chandra Tiwari & Pawan Aggarwal ( Hindi).
Understandinq Journalism, Bums, Vistaar Pub' New Delhi.
Digital Sub-Editing & Design. Ruinn, Focal Press'

Vii rul Co*rnrrniltion.Imug., & M"ttug.., Lester 3'd Ed'
Ethics of C)zber Space, Hamelink, SAGE Publications'
Outline of Reporting, M.K.Joseph, Anmol Pub'
Nai Patarkarita Aur Samachar Lekhan, Savits Tidha, Takshila Pub.
q)
{U^ (\
N
18
vide Resolution No'

Resolved bY Academic Council
18'h m""ting Leld on 03 '01'2014'
w in its
BMC-205
Practical (Print Media)
Max. Marks
Pass Marks-40
-100
In this Paper the students
will
have to submit the following Practical Assignments
the format given below. An External
&
till
15ft
an intemal examiner will evaluate these assignments
distribution of Marks is as follows:
Distribution of Marks: 25 Marks Written Test +25 Marks Port folio + 50 Marks Viva
Contents of Portfolio:
News RePorts: 10
Personality Features: 02
Photo Features: 02
Travelogues: 02
Film Review: 02
Print Media lnterview:
01
Letters to Editor: 10
Editing Press Notes: 05

Photo Captions: 08
Classified Advertisements: 05
&,LwN
19
Resolved by Academic Council vide Resolution No. Z 7 in its

lSth meeting held on 03.01 .2014.
April in
and
Third Semester
BMC-301
English-l (Compulsory)
Pass Marks-28
Max. Marks- 80
Time: 3 Hours
The question paper
will
will
be based on the
entire syllabus. The students are required to attempt one question from the given two each from
the Sections A, B, C and D. There will be Ten items/Exercises in each question out of which the
students are required to attempt any Eight items.
All the Sections carry equal marks i.e. 16 Marks
per Section.
Section-A
-Tense
-Modals
-Determiners
Section-B
-Common Errors
-Phrases and Phrasal Verbs
-Articles
Section-C
-SynonymslAntonyms
-Tag questions
-Prepositions
- One word Substitutes
u,)-,F

I8m meeting held on 03 .01.2014.
2?
in its,
Section-D
-Voice
-Narration
Prescribed Books:-
1.
A Book of English Grammar and Composition- Ramji Lal &, Vinod

Kumar
2.
3.
The Written Word- Vandana R. Singh
High School English Grammar and Composition- Wren and Martin

Revised by N.D.V. Prasada Rao
''fi%,-*
hrq^
6,
\

18th
meeting held on 03.01.2014.
2t
"/7- in its
BMC-302
Economics-l
80
Pass Marks-28
Max. MarksTime: 3 Hours

The question paper
will
will have Six shorl
D. All the Sections carry equal marks i.e. 16 Marks per Section'
Section-A
Economics
of
-Concept, definitions and importance
-Relation of Economics with other Social Sciences
Micro & Macro Economics: an Introduction

-Importance of studying Economics for Media students
Section-B
-Principles of Demand and Supply
- Entry of MNCs
-Swadeshi vs. MNCs
-Unemployment: Meaning & TyPes

Section-C
-Consumer Behavior
-Major eontemporary economic issues of Indian Economy

-Present state of Indian trade and commerce
Section-D
-Introduction to Indian EconomY
-Green, White
& Blue Revolutions: Concept, Need & Importance
-Characteristics of Indian
Economy
ft'#*W
I\y.
w.
Suggested Readings:-
L. lndian EconomY- T.R.Jain

2. lndian Economic Developrnent- T.r' jain & V'K' Ohri
3. lndian Economic Problems- K.N.Prasad
4. The lndian Economy: Problems & Prospects- BimalJain
5. Economic Problems of Modern lndia- Gurumukh Ram madan
&a-N
Reeolved by Academic council vide Resolution
i8'*'rneeting held on
03
.01.2014.
23
No.
/v
in its
BMC-303
Advertising-l
Max. Marks- 80
Time: 3 Hours
Pass Marks-28

The question paper
will
will have Six shorl
answer type questions.from the entire syllabus out of which the students are required to attempl
any FOUR" The students are required to attempt one question each from the Sections A, B, C and
D. All the Sections caruy equal marks i.e. 16 Marks per Section"
Section-A
-Advertising: Concept & Definition
-Function of advertising
-Nature and Scope of Advertising
-Evolution and Growth of Advertising

Classifi cations of Advertising
-Parts of Advertisement copy
Section-B
-Advertising Budget- an overview
-Pre-budget thinking
-Mehtods of determining Advertising Appropriation
-Monitoring and Control of budget
-Production and Cost Analysis
Section-C
-Media Planning
-Median characteristics
-Advantages and Disadvantages of various Media
-Outdoor, Indoor and Transit advertising
Section -D
1.
2"
3.
4.
5.
6.
7
8.
9.
10"
Marketing Management
Philip Kotler
Fundamentals of Marketing
Marketing Management
- v.
Principles of Marketing
9th
Stanton
S. Ramaswamy and
Edition
S.
Namakumari
Philip Kotler and Gary Armstrong
Advertising: A Critical View by Kewal J. Kumar, Nirali Prakshan Pune, 1992.

Advertising Theory & Practice By S' A. Chunawala.
Advertising Management Concepts 7 Cases by Mahender Mohan, Tata Mcgraw Hill
Publishing Co ltd. New Delhi 2000.
Advertising by Jail Shri Hethwaney, Phoenix Publishing, New Delhi, 1999.
Advertising Management by B. S. Rathore.

Advertising Principals & Practices by Chunawala & Sethia.
6,\-
Resolved by Academic Council vide Resolr"rtion No.

l Bth meeting helC on 03 .01.2014.
25
ZT is its
BMC.304
Public Relations
Pass Marks-28
Max. Marks- 80
Time: 3 Hours

The question paper
will
will have Six short
any FOUR. The studenls are required to attempt one question each from the Sections A, B, C and
D. Allthe Sections carry equalmarks i.e. 16 Marksper Section.
Section-A
-Public Relations: Concept and definition
-Principles of PR
- PR and Allied disciplines: Publicity, Propaganda, Lobbying,
-Public Opinion and Attitude Mobilization

-Tools of Public Relations
-Publics in PR: Internal and External Public
Section-B
-PR Campaign: Concept, Meaning & lmportance
-Media relations: Press Conference, Media Briefings, Interviews Meetings, Seminars &
Workshops
-Process of developing corporate identity
-Role of PR in damage control & crisis management

-Corporate communication: Planning, management and execution
-Functions and responsibilities of PRO

-Feedback and Evaluation
Section-C
-Sensitivity to Socio-Cultural Issues

-Duties of the PR practitioner
- IPR code & the International Codes of conduct
Section-D
-Event management: Concept, Meaning
- Exhibitions: Role, Importance
& Importance
& Objectives
-Importance of Direct Contact & concept of Neutral Temitory

-Role of Media in promotion of an event
-News Release: Seven-Point formula
& its importance
-Role of Photography in PR
-Importance of Marketing Research for the PR Practitioner
1.
2.
3.
4.
5.
6.
7.
8.
9.
10"
11.
12.
Handbook of Public Relations in india by D.S.Mehta, Allied Publishers, Bombay

Public relations- Problems & Prospects by Anul Basu, 1990.
Corporate Public Relations By K" R. Balan, 1992, Sterling Publisher Pvt.Ltt'
New Delhi.
Handbook of Public relations & Communication By Philip Lesley, lgg7,2"d
edition, Jaico Publication, New Delhi.
Targeted Public Relations by Robert W Bly, 1993, Heny Hold & Co. New York.
apptiea Public Relations & Communication by K.R. Balan, 2000 Sultan Chand
& Sons, New Delhi
This is PR: The Realities of PR, 7'h edition, Newson, Tusk, Krskerberg, wards
worth.
Public Relations Concepts, Strategies, & Tools by jaishrijethwaney, Adadsh K'
Varma & N.N. Sarkar.
Public Relation in India by M.N.Kaul"
Effective PR by Scott M. Cutlip, Allen H. Center & Glen m Broom.
PR Writings & Media Techniques by Dennis L. Wilcox & Lawrence W. Nolte.
Making PR work by Sushil Bahl New Delhi wheeeler Publishing,1994.
U*,S"'L
27
--
Resul'vcd b\' ,^-cadernic council

wrr vide
v rLrr Resorution
r\trSUIL
Nu.
l E'h meeti,g ireld on 03.0
1.2014.
27
in its
BMC-305
Electronic Media (Practical)

Pass Marks-2O
Max. Marks -50

In this Paper the students will have to submit the following Practical Assignments
the format given below. An Extemal
&
arr internal examiner
will
till
15ft
evaluate these assignments and
Contents of Portfolio:
-Radio News
-Current Affai rs progra mmes
-Radio Talk
- Panel Discussion
-Radio News bulletin
-Digital Recording & Editing

-Radio Feature
- T.V News
bulletin
-PTC
-Voice Over
-News Reading
-T.V Anchoring
Resolved by Academic
r6 meetrng held on 03.01 Council vide Resolution wo.
.2A14.
April in
2I in its
BMC-306
Environmental Studies
Max. Marks-
40
Pass
Marks-l4
Time: 2 Hours

The question paper
will
will have Six shorl
D. A11 the Sections carry equal marks i.e. 8 Marks per Section.
Section-A
-Definition. scope and importance
- Need for
public awareness via media
-Natural resources and associated problems:
i) Forest resources
ii) Water resources

iii) Mineral resources
iv) Food resources
-Role of an individual and media in conservation of natural resources.
Section-B
-Concept of an ecosystem: structure and function of an ecosystem
-Producers, Consumers and Decomposers
-Biodiversity at Global, National and Local levels

-Media's Role in Disseminating of Information in
Ecology
Sl
2s U*tv""LN
[?,*::flJl.,t::i:T,ifouncl'ide
Resorution
No Lv in
its
Section-C
-Definition of Environmental Pollution: Causes, effects and control measures of:

(a)
Air pollution
(b) Water pollution

(c) Soil pollution
(d) Noise pollution
-Role of an individual and media in prevention of pollution

- Role of Media in Disaster management: Foods, earthquakes, cyclones and landslides
- Environmental ethics: Issues and possible solutions
Section-D
-Laws for Environment Protection
i) Environment Protection Act.
ii) Air (Prevention and Control of Pollution) Act.
iii)
Water (Prevention and Control of Pollution) Act.
iv) Wildlife
Protection Act.
v) Forest Conservation Act.

-Role of Media Awareness in Environment and Human Health Issues
&\"\,
Resolved bv Academic council

vrr vide
vr*w r\uD\rrL
Resolution
18th
nreeting held on 03 .ol.2ol4.
30
No. 2v in irs
Fourth Semester
BMC-401
English-l I (Com pulsory)

Pass Marks-28
Max. Marks- 80
Time:3 Hours
The question paper
will
have two questions from the respective sections of the syllabus" Section E
will have Six short
D. In questions from Sections B & C internal choice will be given where in students will
be
required to attempt any Four of the Seven words/sentences. A1l the Sections caffy equal marks
i.e. 16 Marks per Section.
Section-A
-Syntax - different types of Sentence Formation: Simple, Compound. Complex etc.
-Basic Sentence formation
-Transformation of sentences
-Parts of Speech: their need & significance
Section-B
-Use and Importance of language in Media
-Nature and scope of media language
-New trends in media language
-Need & importance of English in the usage of lnternet
Section-C
-Structure of Writing: Preparation, lntroduction, Body & Conclusion
-Paragraph writing
-Story writing
-Translation
3t
624
Itesolved by .Academic Council vide Resolution

No. LV" in.its
18"' meering
held on
03
.01.2014.
-Comprehension
-Punctuation: Need & Usage
Section-D
-Writing CV
-LetterWriting
-Report Writing
-Press Release
-Essay Writing
Prescribed Books:-
1.
A Book of English Grammar and Composition- Ramji Lal & Vinod

Kumar
2.
3.
The Written Word- Vandana R. Singh
High School English Grammar and Composition- Warn and Martin

Revised by N.D.V. Prasada Rao
&+*ww
$3*solve$
r6
by Academic couneil ,ride p,.esoiutioir"ffi
nleetlrlg ireid on 03.01 .2014.

32
il
in
irs
BMC-402
Economics-ll
Pass Marks-28
Max. Marks- 80
Time:3 Hours
The question paper

,J;
.{-)
will
will have Six short
I-F
Ni
I
D. A11the Sections carry equal marks i.e" 16 Marks per Section.
Section-A
+)
a
(),
- Monopoly, lnflation, Open Economy: Meaning, Concept, Nature & Consequences
(.)
-Share Market: Concept, Formation, Functions & lmportance
- Union Budget: Process, Comprehension & lmportance
Section-B
o
+
J+
-Five Year Plans
,^!
v*
f \
\r
-,
.#^
-i
F
!,
ai
C)-
6n
"CJ --,
- Industrial Institutions of India like SEBI, RBI, FICCI
& CII
-lnfrastructure, Production, Services& Agriculture sectors

Section-C
.rt E
O\J
-7,n
>-"
_o
'!,t
C)
-c
oo
' .<
'.9 6.1
: -p>
4
V*
C-)
a..u)
*,2^r,
-Era of Liberahzation
-Economics of Media Houses

-Foreign Direct Investment
-Economic Depression
Section-D
-Glob alizati on :'Meanin g,
oncept
&
Imp ortance
33
0r.*^iU^)
N"
- Llb er ahzation : Me anin g,
oncept
-Consumerism: Meaning, Concept
& Importance
& Importance
-World Bank, IMF, ASIAN, G-8 etc.
1.
Fundamentals of Economics- William Boyes
2. Principal of Economics- N.G. Mankiw

3. The Stock Market- Bishnupriya Mishra
4. IMF: What is the International Monetory
5. Macro Economics- Roger A. Arnold
Fund?- David D. Driscoll
"k^Wz
H,r:solved by Academic Council vide Resolution

lSth.meeting held on 03 .01.2014.
34
N
No.
27 tn its
BMC-403
Communication Skills
Pass Marks-28
Max. Marks- 80
Time: 3 Hours

The question paper
will
will have Six short
Section-A
-Essentials of Communication Skills
-Small Group Communication techniques

-Public Speaking techniques
-Body language
-Verbal and Non-Verbal Communication
-Interviews-Kinds, Technique & Importance
-Mock Interviews, Group Discussions, JAM Sessions

Section-B
-Dress Codes
-Soft Skills: Concept, Meaning, Types & Significance

-Improving Reading & Public Speaking Skills
-Written Communication: Content, Structure & Importance
-Drafting Letters, Reports, Minutes, Memos and Notices

-Presentation: Pre- Presentation, Presentation Skills,Post-Presentation
35
& Follow Up
$.#^lu-r-
Resolved by Academic Councij vide Resolution

Nio.
nreeting
,18"'
held on
03
.01.2014.
2V
in
Section-C
-Presentation Aids; Audio, Visual & Audio-Visual Aids
-Power Point Presentation Basics of audio Recording
-Bbasics of Film Production Techniques
+r
-Basics of Video Production Techniques
- Sound & Slide Productions
N
c\t
-Meeting: Concept, Purpose & Importance
i--7
-Meeting: convening, preparation-managing-post meeting
ra
:)
Section-D
a
q)
-Creative Writing: Fundamentals, Structure and Contents of Writing
&
()
-News Analysis
& Backgrounders
-Book, Film & TV Reviews
-Photo Features
UR
^N
<-l
-i
a)X
60X
ot)
4t
-Photo Editing and Caption Writing

-Preparation of Resume
-Official Correspondence & Report Writing
()
>. -q
-o
()X
.()
Suggested Reading:-
bl--r
F'
rJ)
1.
: N.N.Sarkar
Graphics and Production
: Peter Zorkoczy
2. An Introduction to Information Technology
3. Information and communication technology in Development: Subhash Bhatnagar
:Kewal J.Kumar
4. Mass Communication in India
:N.N.Sarkar
5. Art and Print Production
John Nielson
6. Effective Communication Skills
Frank P.Murphy
Skills
7. The Handbook of Communication
Andele Ramet
8. Creative Writing
Steven Earnshaw
Writing
of
Creative
9. The Handbook
10. Teaching Creative Writing
11. Essentials of Public Speaking
Graeme Harper
Cheryl Hamilton
36U
\J\-
12. AnEssential Guide to Public Speaking
Quentin J. Schultze
Sandra Scott
Julius Fast
Jaime C. Bulatao
13. Writing Skills

14. Body Language
15. The Technique of Group Discussion
@+^0+,",.
Resolvec'! by Academic Council vide Resolution

18m meeting held on 03 .01.2014.
37
No.
Zl in its
BMC-404
Corporate Communication
Pass Marks-28
Max. Marks- 80
Time: 3 Hours

The question paper
will
consist of frve sections A, B, C, D and E. Sections A,B,C and D will
will have Six short
D. All the Sections caffy equal marks i.e. 16 Marks per Section.
Section-A
-Corporate Communi cati on : concept and defrnition
-Evolution and History of Corporate Communication

-Principles of Corporate Communication
Corporate Communication and grorvth of the organization'
Section-B
-Role of Corporate Communication in damage control & crisis management
-Corporate communication: Planning, management and execution
-Feature of Corporate Communication in India.
Section-C
-Corporate Communication and Media Houses
-Corporate Commun ication Adverti sement agen ci es
-Corporate Communication in Shopping Malls,.
Section-D
-Impoftance of Research in the field of Cororate Communication
-Cororate Communication in Multi National Companies
-Feedback
-Group Communication
-Corporate Culture
38 U+=^M-N
Resolved by Acaciemic Council vide Resolution No.

I Bth
meetirrg held on 03 .01.2014.
27
jn its
Suggested Reading:Handbook of Public Relations in lndia : D.S.Mehta

Public relations- Problems & Prospects : Anul Basu
Corporate Public Relations : K. R' Balan
Handbook of Public relations & Communication : Philip Lesley
Targeted Public Relations :,Robert W. Bly
Applied Public Relations & Communication : K.R. Balan
This is PR: The Realities of PR : Newson et al
Public Relations Concepts, Strategies, & Tools : Jaishri Jethwaney et al
Public Relation in lndia : M.N'Kaul.
6,+Resolved by Academic Council vide Resolution No.

18t! rneiting held on 03 .01.2014.
39
,27 in its
BMC-405
Advertising-II
Pass Marks-14
Max. Marks- 50
Time: 2 Hours

The question paper
will
will have Six short
any FOLIR. The students are required to attempt one question each from the Sections A, B, C and
D. All the Sections caffy equal marks i.e. 8 Marks per Section'
Section-A
-Creativity and Concept,
-Appeals in advertising
-Copy writing for Print and Electronic media Adverlisements
-Public service Advertising
-Socio-economic effects of advertising
-National and Global Advertising scene
-New trends in Advertising.
Section-B
-Adve(isement Campaign
-Commercial & Social Campaign
-Campaign planning
-Preparing campaign for the launch of a product
Section-C
-Impact of Advertisement on Society,
-Advertising and Marketing process of building Brand-equity and brand-image
-Evolution of Campaign
-Concept of Marketing Mix & Social Marketing
Section -D
-Cyber Advertisements
-Youth and Advertisements

-Posters
-Folders
-Hoardings
-Banner Advertisements
'q'}*nfls",
Resolved bv Academic Councir

vide Resorution No.
]8.hmeetingireIdon03.ol.2014,vIlvIutrNeSolL
zv in its
-Social Advertising Slogan
1.
Marketing Management : Philip Kotler
2. Fundamentals of Marketing : Stanton

3. Marketing Management : V. S. Ramaswamy and S. Namakumari
4. Principles of Marketing : Philip Kotler and Gary Armstrong
5. Advertising:A Critical View: Kewal J. Kumar
6. Advertising Theory & Practice : S. A. Chunawala.
7. Advertising Management Concepts 7 Cases : Mahender Mohan
8. Advertising : Jail Shri Hethwaney
9. Advertising Management : B. S. Rathore.
10. Advertising Principals & Practices : Chunawala & Sethia.
q)^WN
Resol*ti(rn No'
Resolved by Academic Council vide
ig;*..,ing
Leld on 03'01'2014'
41.
L7 \n rts
BMC-406
MEDIA INTERNSHIP
Max. Marks- 50
Pass Marks-20
will
have to undergo FOUR weeks of Internship in some Media Organization of

High Repute from 1't June to 28ft June. Students will have to produce a CERTIFICATE issued
Each student
by the Director/EditorlManager/Chairperson etc" of the concerned Organization regarding their

PERI'ORMANCE, DISCIPLINE & ACTIVITIES during the course of Field training. The reporl
must be submitted to the Chairperson of the Department before 15th July. A panel of Experts
constituted by the chairperson
will
conduct the viva for the Internship Assessment.
@+=-M-
vide Resolution No'

council
Academic
by
Resolved -held
on 03 'al:2014'
i eli *..ting
42
2L in it:'
Bachelor of Journalism & Mass Communnication
Fifth
Semester
BMC-501
T.V. Journalism
Pass Marks-28
Max. Marks- 80
Time: 3 Hours

The question paper
will
will have Six shorl
D. Al1 the Sections carry equal marks i"e. 16 Marks per Section.
Section-A
-Concept of T.V Joumalism
-Formats and types for TV Programmes
-TV News script format

-Scripting for FictionA{on Fiction
Section-B
-Fundamentals of TV reporting
Reporting skills
-Ethics for TV reporting

- Writing and Reporting for TV
-Finding the story and developing the sources
Section-C
-Interview
types of news interview
43
Se,,H*LN
Resolved by Academic council vide Resol,.-rtion No, ?*V

l8th meeting held on 03
.01.2014.
'*:
in
rts
-Art of conducting a good interview

-Anchoring - Live shows
- News Packaging
Section-D
-Radio Studio
-Audio equipments
-Use of sound bytes,
-Radio-bridge
- Phone in programmes
-Voice Training: Enunciation, Flow, Pause, Pronunciation
Writing : Mark W. Hall
1.
Broadcast Journalism: An Introduction to News
2.
Handbook of Broadcasting
3.
News Writing for Broadcast
: Ed Bliss
4.
Broadcast News Producing
: Brad Schultz
5.
This is All India Radio
: U.L. Barua
6.
Broadcasting in India
: P.C. Chatterjee
7.
lndian Broadcasting
H.R. Luthra
8.
Broadcasting Journalism
S.C. Bhatt
9.
Art of Broadcasting
S.P"Jain
10. Radio and

1
1. Essentials
Abbot and Rider
TV Journalism
K.M. Shrivastava
of Radio Journalism
Paul Chantler, Peter Stewart
m) n"-q
44
Rensolved by Academic
Council vide Resolution
No.
. r 6 meetrng held on
03.01 .2014.
ZV in
its
K.m. Shrivastava
12. Br oadcast Journali sm

13. Broadcast Journalism : A
Critical lntroduction
Jane Chapman, Marie Kinsey
14. Community Radio and Public Culture
Charles Fairchild
15. Understanding Radio
Andrew Crisell
16. Fundamentals of Audio Production
Drew O. McDaniel trt.Al.
17.
Stanley R. Aten
Audio Basics
Bookett Mosse
18. Radio News Handbook

19. Radio-TV News
K.Tim Wulfemeyer
Writing
20. Radio News Writing and Editing
Carl Melson Warren
@+^n4,-
N
Resolved by Academic council vide Resolution No.
18th
meeting held on 03 .01.2014'
45
L7"in
its
BMC-502
Traditional Folk Media
Pass Marks-28
Max. Marks- 80
Time: 3 hours
The question paper
will
will have Six short
any FOi-IR. The students are required to attempt one question each from the Sections A, B, C and
D. All the Sections caffy equal marks i'e. 16 Marks per Section.
Section-A
-Evolution of Human SocietY

-Methods of communication in Primitive Societies
-Traditional Society
Section.B
-Traditional Folk Media: Characteristics and Advantages
-Traditional Games and SPorts
-Prominent Folk Music, Dance & Drama forms of Haryana
Section-C
-Folk Theatre : Characteristics and Advantages
-Street Theatre
-Puppetry
Forms, Role and Significance
46q
+*,'ry$
\
' .li i;solve.t b.v Academic council vide Resolution

' 'i":-"n+er;ing
iiclC on 03 .01.2014.
No.
2? in i1.r',
Section-D
-Role of Traditional Media in Social awareness
-Limitations of Traditional Folk Media

-Impact of Electronic Media on Folk Media
Books Recommended:
1.
2.
3.
4.
5.
6.
7.
8.
: S Parmar
Traditional Folk Media in India
: S. Parmar
Folk Music and Mass Media
: Richard Lanmerg
The Speaking Tree: Study on Indian Culture and Society
Balwant Gargi
Folk Theatre in India
: M. Durgadas
Lesser Known Forms of Performing arts in India
Kapila Vatsyayan
Paramparik BhartiYa Rangmanch
Mahesh Anand
Kahani ka Rangmanch
K. Madhusudan
Traditional Media and Development Communication
W N
..
Resolved by
A;;;;-a;a
iio. i.solution i\o. 27 'in its
iii'5 meeting held on 03.01.2014.
47
BMC-503
MEDIA LAWS
Mini.Marks:28
Max.Marks:80
Time 3 hours

The question paper
will consist of five sections A, B, C, D
and E," Sections A,B,C and
D will
will have Six short
D. All the Sections caffy equal marks i.e. 16 Marks per Section'
SECTION-A
-Nature and scope of Media Laws
-Fundamental Rights
-Freedom of Speech and Expression
-Law of Defamation
-Contempt of Court
-Press Council and Press Commissions
SECTION-B
-AIR Code of election coverage
-Doordarshan commercial code
-ASCI commercial code

-Invasion of privacy and vulgarity
-Advertising and ethics
-Issues of ethics in media
SECTION-C
-Press and Registration of Books
Act, 1867
-Official Secrets Act

-Working Journalist Act
48
0..
.},-t\a-
Resolved bv Academic council

vrr vide
v rLrv r\\')urt
Resolutio;o
18ft meeting held on 03 .01.2014.
z? in tts
-Copyright Act
-RTI Act-2005
SECTION-D
-Prasar Bharti
Act
-Cable Television Network Regulation
Act
1995
-Information Technology Act, 2000

-Cinematography Act, 1 953
Books Recommended:
1.
Press
& Media Law Manual : Vidisha Barua
2.
Press Laws and Ethics of Journalism : P.K. Ravindranath
3.
Press in the lndian Constitution : R.K.Ravindrana
4.
Mass Media Laws and Regulations in India : K.S.
5.
Freedom of Press and Right to Information in India : Dr. Ambrish Saxena
@N
lution No.
.^rh
:
I E"'meeting held on 03 .01.2014.
49
LTin its
BMC-504
Radio Journalism
Pass Marks-28
Max. Marks- 80
Time: 3 Hours

The question paper
will
will have Six short
attempt
answer type questions from the entire syllabus out of which the students are required to
any FOIIR. The students are required to attempt one question each from the Sections A,
D"
All the Sections carry equal marks i.e'
16 Marks per Section'
Section-A
-History of Radio in India
-Fundamentals of Radio Journalism
-Radio News Reporting
-Sound Bytes
-News Writing
& Editing
Section-B
-Basics of Audio Production
-Radio Genres: Formats, Peculiarities & Purpose

-Phone-in Programmes
-Special Audience Programmes
-Script Writing for Radio Programmes
qJ,-HnrResolved by Academic Council vide Resolution No.

2? in its
B' C and
Section-C
-Audio Recording & Editing: Software & Techniques
-Microphones: Types & Usage
-Audio Console: Functions & Handling

-Voice & Sound Recording
{n
.=
-Microsoft Audio Audition
fa\l
Section-D
^ll
^
Z
-Community Radio
-FM Radio Broadcast: Purpose, Contents & New Trends
r<
+)
-Radio Jockey
L,)
C)
&
-Typology of Audience
d)
lCommunity Radio and Social Change

O
UR
Books Recommended:
()*
6r!
E-
1.
Handbook of Broadcasting
Abbot and Rider
2.
This is All India Radio
U.L. Barua
J.
Broadcasting in India
P.C. Chatterjee
4.
Indian Broadcasting
H.R. Luthra
5.
Broadcasting Journalism
S.C. Bhatt
6.
Art of Broadcasting
S.P.Jain
7.
Radio and TV Joumalism
K.M" Shrivastava
8.
Essentials of Radio Journalism
Paul Chantler, Peter Stewaft
6F
(_) \J
1'o
-o
ao
,:)
t6 H
_)
,9
60
'l
51
@;*w N
9.
Broadcast
Journalism
10. Broadcast Journalism : A
Critical
Introduction
K.M. Shrivastava
: Jane Chapman,
Marie
Kinsey
11. Community Radio and Public
12. Understanding
13. Fundamentals
14.
Audio
Culture
: Charles Fairchild
Radio
of Audio
Production
Basics
Andrew Crisell
Drew O. McDaniel Et.Al"
: Stanley R. Aten
47u Br-
Resolved by Academic Council vide Resolution

l8th meeting held on 03.01.2014'
52
\e
No' ZT tn tts
BMC-505
Indian Constitution and Current Affairs
Max. Marks-
80
Pass Marks-28
Time: 3 Hours

The question paper
will
will
have Six short
D. All the Sections calry equal marks i.e. 16 Marks per Section.
Section-A
-Constitution- Preamble
-Salient features of Indian Constitution
-States and Union Territories
-Citizenship
Section-B
-Fundamental Rights
-Fundamental Duties
-Directive Principles of State Policy

-Composition of Lok Sabha and Rajya Sabha
Section-C
-President of India: Powers and Function
-Prime Minister: Powers and Functions
-Chief Minister:"Powers and Functions
Rensotveg UV Academic
Councii
r6 meetrng held on 03.01 .2014.
" C&,ffi"N
vide Resolution No.
Zlin
its.
-Supreme Courts: Powers and Functions
High Court; Powers and Functions

Section-D
-Election Commission: Composition and Functions
-General Election, Mid Term Election and By Elections
-Last Six Months National and Intemational Issues

- Current Socio-Economic: Political Issues in Haryana
Suggested Readings:
1,. General Awarness: V.S.GuPta
2. General Current Awarness: Unique Publication,N.Delhi

3. General Knowledge Advance: Tata Mcran
4. Indian Economy by Rudra Dutt.
5. Gol't. of India Survey Book
6. Survey of India Industries ,2009
w*^wN
vide Resolution No.
Resolved bY Academic Council
18th
meeting held on 03 '01'2014'
54
L7 in tts
BMC-601
T.V Production
Max. Marks-
80
Pass Marks:28
Time: 3 Hours

The question paper
will
consist of flve sections A, B, C, D and E. Sections A,B,C and D will
will have Six short
any FOUR" The students are required to attempt one question each from the Sections A, B, C and
D. All the Sections carry equal marks i'e' 16 Marks per Section'
Section-A
& utilization of a TV Program
-Steps involved in production
-Stages of production- pre-production, production and post-production
-The production personnel
Single camera and Multi camera production

Section-B
-Use of graphics and special effects
-Developing a video brief

-Voice Over
-Teleprompter
Section-C
-Aesthetic Factor of video editing
-Types of video editing- Non-Linear editing
-Cut to cut, assemble & inseft

-On line Editing
-Off -line editing

-Designing, Evaluation and Field Testing
Programme
ss
U'*IB"N
[:1fl#J;.#::i.,Tifo4un; ro. n.,or,,ioniro z? in its
Section-D
-T.V Studio
-T.V Crew
-Studio Lights
-T.V Transmission Techniques

-Educational T.V
-DTH
1.
2.
Video Production Handbook : Millerson Gerald, Focal Press
Working with Video: A comprehensive guide to the world of Video Production

Winston Brian & Julia KeYdal
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
T.V. Production Handbook : Zettle Herbert

Creative Radio Production : E.H. Siegal
Telivision Production : Gerald Millerson

The Video Studio : Alan Birmingham
Radio and TV Journalism : K'M.Shrivastava
Writing your own Script and Speeches
: Suzan and Mathur
News Writing for Electronic Media : Denial8,. Garvey

Broadcasting Technoloty :Dr. H.O. Srivastav
Video Camera Techniques: Millerson Gerald

The Technique of Film Editing : Karel Reisz
The Use of Microphones : Glen Elkin
Our Films Their Films : Satyajit Ray
s#ww
Resolved bv Academic councir

vrr vide
vr\rw r\v)(rrt
Resorution
1Sth
meeting held on
03
.ol.2ol4.
56
No. L? in its
BMC-602
Current Affairs Issues
80
Pass Marks-28
Max. MarksTime: 3 Hours

The question paper
will
consist of five sections A, B, C, D and E. Sections A,B,C and D
will
will
have Six short
Section-A
-Major Current Issues of Parliament
-Major Issues of Different Political Parties
-Major Current Issues in India
-Study ofCurrent debates on Social Issues
Section-B
-Current Issues in Health
-Current Issues of Women and Child Right
-Issues related to Human Rights
-Current Issues of Education System
Section-C
-Current Issues of Business
-Cument lssues of Entertainment and Spons
-Current Issues of Internal Security

-Current Issues of External Securitv
Resolved by Academic Councir vide Resolution

No.
l81n
meeting held on
03
.01.2014.
LTin
-1.
-
its
Section-D
-Feminist Media Perspective
-Media and Marginalized Groups
-Media and Violence, Obscenity & Trivialization
-Media as an Educator
Suggested Readings:
1.
2.
3.
4.
5.
6.
Manorma Year Book-Manorma Group of Publications

Yojana- Publiiation Division
India Today- The India Today Group
Frontline- The Hindu Group of Publications
General Knowledge Current Affairs-Upkar Parkashan
Current Affairs- Reckoner- Laxmikanth
+*ldvResolved by Academic Council vide Resolution No.

l8'h meeting held on 03 .01.2014.
58
in its
BMC-603
New Media
B0
Pass Marks-28
Max. Marks_
Time: 3 Hours

The question paper
will
consist of five sections A, B, C, D and E' Sections A,B'C and D will
will have Six short
to attempt
answer type questions from the entire syllabus out of which the students are required
A, B, C and
any FOUR. The students are required to attempt one question each from the Sections
D. All the Sections cany equal marks i.e. 16 Marks per Section.
Section-A
-Online Communication: Meaning and definition
-Features of Online Communication
- Internet Characteristics
-Types of websites
-Video conferencing
& Webcasting
Section-B
-Digital media and communication

-ICT and digital divide
-Information SocietY
-New World lnformation Order and E-governance
-Convergence: Need, nature and future ofconvergence
-Emerging Trends: Mobile Technology, Social Media & Web 2'0
Section-C
-Traditional vs. Online Joumalism-difference in news consumption
- Presentation and uses
-Online Writing & Editing: do's and don'ts
se
U-*fgrN
Rescived by Academic Council vide Resolution No.

18ft meeting held on 03 .Ol.2Ol4.
2? in its
-Cyber Crimes
& Security: Types and Dimension
-Cyber Laws & Ethics and the difficulty in enforcing them
Section-D
-Elements
& Principles of Web Designing
-Basic Programming for Web
Designing-HTMl
-Prominent Social Media Sites

-lmpact of Social Media on Youth
-Blog Writing
-Twitter, WhatsApp and We Chat
Suggested Readings-
1)
2)
3)
4)
5)
6)
7)
8)
India Information Revolution : Rogers and Singhal

Information and communication technology in Development : Bhatnagar Subhash
Communication for Development in Third World : Melkote Srinivas
Science Communicational Development : Vilaniam J.V.
Making Information Technology Work : Kanungo Sivraj
Information Technology: An Intrdoction : Peter Zotkoczy
Handbook of Satellite Communication: Pandey Sudhir
Internet, Knowledge work : Parekh Harsha
Restrlved by Academic Council vide Resolution

l Stl' meeting held on 03.0 l.2Ot4.
60
No. ZT in its
BMC.6O4
Community Radio
Pass Marks-28
Max. Marks- 80
Time: 3 Hours

The question paper
will
will have Six shorl
D. All the Sections calry equal marks i.e. 16 Marks per Section.
Section-A
-Community Radio
Concept, definition and objectives
-Brief history of CR in India

-Differences between Community Radio and Commercial Radio in Indian context
-Present scenario of CR in India
Section-B
-Models of Community Radio
Co - operative models, Local administration and Trust Models
-Study of some community radio stations in India:
i) Namma Dhwani
ii) Radio Sirsa
iii) Rudi No Radio

iv) Chanderi ki Awaz
Section-C
-Role of community Radio in:
-Gender Empowerment, Education, Health and Environment Education
- CR & Promotion of Local Culture and Folk
Traditions
61
tst
e*},,ftA"r=R
'/r"
bv Academic council vide ResotJon

[1;otve!
No. ??i,
I8"' meering held on 03
,01.2014.
ito
-Community Radio as Voice of the Voiceless

-Impact of Community Radio on Society
-CR and Community Upliftment
Section-D
-CR Policy in India
-CR Studio and Equipments
-Program Management Committee in a CR
-Do's and Do not's in Community Radio
1.
2.
3.
4.
5.
6.
Community Radio- Francies P. Kasoma

Community Radio and Public Culture- Charles Fairchild
Community Radio for Development- P. T. Alumukn
Community Radio and its Influence in the Society- Joseph O. Offor
Other Voices: The Struggle for Community Radio in India- Vinod Pavarana et. al
Encyclopedia of Social Movement Media- John D. H. Dowing et. al
+,-w,

62
$r
L? tn its
BMC.6O5
Media Production
(Ra dio/T. ViP
rint/Adv./PR)
Pass Marks-40
Max. Marks -100

In this Paper the students
will
have to submit the following Practical Assignments
till
15e
April
in the format given below. An Extemal & an internal examiner will evaluate these assignments and
Content for Portfolio:
News Items
05
2. Photo features
02
3. Letters to Editor
05
4. Article/Feature
02
1.
5. Live Programme
02
6. Radio Talks
02
7. Folders
02
B. Boucher
02
9.
01
Poster
10 Self Clicked Photographs

1
1.
Leaflet
05
02
63
Qe,w
Resolved by Academic council vide Resolution
l8'' meetinli held on 03 .Ol.2Ol4.
No. LT in its

B.A. (Mass Comm.)

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Bachelor of Journalism & Mass communication

Duration: Three Years

10+2 or Equivalent Degree

DEPARTMENT OF JOURNALISM AI\D MASS COMMUNICATION

Bachelor of Journalism & Mass Communication

8'h meeting held on 03 .01.2A14.

Current Affairs Issues

Bachelor of Journalism & Mass Communication

INSTRUCTIONS FOR THE PAPER.SETTER

consist of five sections A, B,

have two questions from the respective sections

of the syllabus. Section E will have Six shorl

answer type questions from the entire syllabus

D' In questions from Sections B & c internal choice will

YI-<"Tq sTlrq H-{a-fl

fr=fr ii rrq vrqil ys rql..r ul$, qrqrq, sqrrd, q-sq,

{q-q- gyft itq-<

Resotreci tly acaderrric Council vlde Resolution No. L7- in its

: sro qtE frq, sro

, d-flN-qE TftqT, qroft qrm-yq, fto"ft

Tq,-tsq 21_\, ERqFrq, og

r{Fe : eroft s-mtyq, ffi

INSTRUCTIONS FOR THE PAPER-SETTER

consist of five sections A, B,

have two questions from the respective

syllabus out of which the students are required

-Concept and definitions of sociology

-Relation of sociology with other social

-Kinship: Terms and usage

-Caste and Class

-Religion and Society

1. Sociology- Simon Griffiths

INSTRUCTIONS FOR THE PAPER-SETTER

consist of five sections A, B, C, D and E. Sections A,B,C and D will

will have Six short

-Evolution of Human SocietY

-Peculiarities of l{uman Beings vis-d-vis Animals

-Modes of Communication in Primitive Societies

-Concept, Meaning, Definition

-Communication as a Social Science

-Relationship of communication of with other Social Sciences

-Proximics & Kinesics

& Mechanical etc.

-Impact of Globalization on Mass Communication

Mass communication theory: Sage Publication-Dennis MC Quail

Academic c'ouncir vide

iR'h meeting Leld on 03.0

INSTRUCTIONS FOR THE PAPER-SETTER

The question paper

consist of five sections A, B, C, D and E. Sections A,B,C and D will

will have Six short

-Reporting: Concept, Definitions & lmportance

-Reporting hierarchy in News Paper Organizations

- Reporting Staff of a News PaPer

-Free Lance Journalism

-News Reports: Human Interest, Developmental

Social, Accidents, Disasters, Crime,

Courls, Hospitals, Legislative, Financial & Political

-Interpretative & Investigative Reporting

-Difference in Modes and Methods of Reporting for various Mass Media

-New Trends in Reporting in India

Journalism in India by Rangaswami Parthasarathi, Sterling, New Delhi.

tl.esolved by Academic Councii

INSTRUCTIONS FOR THE PAPER-SETTER