MARKETING INTERVIEW QUESTIONS

define marketing?
what is the name of tool you are used in creating marketing
plan?
explain the current marketing plan of that you are designed?
what are the elements that are used to creating marketing
plan?
difference b/w marketing plan and marketing plan element?
can you create campaign without marketing plan element?
what do you mean by master budgets?
what is the difference b/w campaign development and
campaign planning?
what are the campaign used by your clients?
define campaign execution?
how to execute road show campaign?
what is campaign analysis? how and when it is done?
what the role of CO-PA in market plan?
how to commit budgets in BI system using CRM?
define campaign automation tool?
what is the difference b/w multiwave, recurring and event
trigger campaign?
what are the elements or components that you can used to
design campaign
automation?
what is BP segmentation?
what is the role of project system in marketing plans?
define marketing attributes?
what are the marketing attributes that have been used in the
campaign designed in your recent project?
what are the steps involved in the BP segmentation?
what is the difference b/w attribute and attribute set?
define data source? how many data sources are available?
what do you mean by info set?
what is the difference b/w info set and attribute set?

what tool you used to create target group?

what is the difference b/w profile set and profile?
define target group?
how to assign multiple values for an attribute?
what are the t. codes creating attribute, attribute set, data
source and attribute list?
what is the staging area?
what are the versions that you are seen in segment builder
tool?
how to assign marketing attributes to a BP record?
what basis we can split target groups?
what is the difference b/w ''keep'' and ''remove '' that you
are seen in profile creation?
how to create leads for the entire target group at a time?
how to delete target group from profile?
what are the standard workflows (id, description) that are
using during campaign automation process.(ex: sending BP
to channel, adding BP to target group)?
define workflow?
what is the difference b/w business scenario and business
process?
what is the marketing scenario or process?
what are the different scenarios and processes that you have
implemented for a client (under marketing)?
can you integrate R3 data to marketing in CRM system?
can you use pricing customization of R3 in CRM marketing
scenario?
what is lead? how to qualify a lead?
what mean by lead qualification and lead generation?
what is lead assessment?
define lead origin and lead group?
what is the path and t. code for creating number ranges for
lead?
define planned key figures?
paths for uploading check book and budget posting?

 what is the use of field "type" in funds plan?