Beruflich Dokumente
Kultur Dokumente
data labs
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data labs
BRAND GUIDE
PRIMARY LOGO
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data labs
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1.98 in
1.82 in
1.13 in
0.34 in
1.13 in
0.18
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0.62 in
0.61 in
0.62 in
4.06 in
0.18
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0.62 in
0.31 in
0.61 in
6.4 in
0.62 in
1.82 in
0.31 in
6.4 in
0.6 in
0.6 in
0.6 in
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0.6 in
0.6 in
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0.6 in
0.6 in
0.6 in
PRIMARY COLOUR
63 %
56 %
M 1%
G 195 %
0%
0%
242 %
TYPOGRAPHY: TEXT
HEADINGS IN
ASGALT
SUBHEADLINES IN
BASIC TITLE FONT
Body text in Typograph
Pro Ultralight, Ultralight
Italic, Light, Light Italic,
Semibold, Semilbold
italic, or Extrabold.
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1.
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2.
5.
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DATA LABS
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3.
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Adding blue colour in other text is
incorrect.
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Playing with the colour of the main
logo unit or Tera.
T
H
G
FLI b s
a
dat
la
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Dont use just the text in isolation
of the plane unit. The reverse,
however is acceptable.
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TONE OF VOICE
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CONFIDENT
POWERFUL
PRECISE
FRIENDLY
PREMIUM
SIMPLE
EARNEST
POSITIVE
COOL
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