Beruflich Dokumente
Kultur Dokumente
and
Salient Features
Govt. of India (Vskills) Certified
Course
04
03
04
Hands-on Projects
Weekly Assignments
24 x 7 Support
www.digitalvidya.com
COURSE Curriculum
$
APP
MARKETING
APP
MONETIZATION
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Course Methodology
Live Sessions: Based on the batch
Hands-on Projects:
Weekly Assignments:
In order to
practice various concepts & tools,
you will be given hands-on
projects, which will be evaluated by
your lead trainers.
You will
also get weekly assignments to
build confidence in applying the
learning to produce real results.
01
04
No. of questions: 50
02
05
03
There is NO negative
marking
06
Attendance in Live
Sessions: Min 60%
www.digitalvidya.com
Onboarding Flow
App Deeplinking
App Indexing
Churn Prevention
Re-targeting Ads
Tracking your Competition
App Monetization
Overview of App Business Models
Approaches to Monetize Apps
Advertising based Monetization
Banner versus Native Ads
Freemium models with In-App Purchases
Combining IAP with Reward Ads
Subscription based Services
Finding the Right Ad Monetization Partner
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Binay is the founder of Appjoy.org and has a deep understanding of the App
Marketing & Monetization space. Binay is a Mobile Internet evangelist with
over a decade of experience in the Internet & Mobile ecosystem. His passion
for the Internet has been the 'pole star' of his career journey spanning Tata
Broadband, Vodafone, Inmobi & Vserv.
He has cross functional experience, having held senior management roles across
Marketing, Product Management, Sales Strategy and Business Development. Binay has
a deep understanding of Mobile Advertising, App Monetization & Telecom VAS and has
been a keynote speaker & panelist at industry conferences across the globe. On the
personal front, Binay is a tech news junkie, Formula1 racing enthusiast and loves
travelling.
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COURSE SCHEDULE
Upcoming Batches
Sunday
Batch
Saturday
Batch
WEEK day
BATCH
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Industry Recognition
1. Govt. Certification
A Govt. of India and Govt. of NCT Delhi Co. Initiative
Test Your Skills, Own Your Future
CMMM (Certified Mobile Marketing Master) Certification is offered in partnership with Vskills (Govt. of
India Initiative)
2. Industry Endorsement
www.digitalvidya.com
Nasr Ul Haidi
(Chief Sub Editor, NDTV)
Very Informative &
Enlightening
Aditya Chatterjee
(E Marketing Manager,
South East Asia, IDP Education India Pvt Ltd)
VAK
(Head Marketing, Intuit)
The knowledge & effectiveness of
speakers was good.
Ashim Gupta
(DGM Communications, General
Rajdeep Barooah
(Manager, Asian Paints)
Nilesh Shah
(Brand Manager, Tata Motors)
George John
(Director of Marketing, Warner Bros)
Amazing experience
Nidhee Shukla
(Product Manager, ICICI Lombard)
Preeti Naidu
(Client Servicing Manager,
Mouthshut)
Manoj Gursahani
(Chairman, Travelmart India)
Sanjeev Kotnala
(VP, Dainik Bhaskar)
Vamsheedhar
(Consulting manafger,wipro)
Abhishek Kadam
(Asst Manager, Crosswords Book Store)
Trained 12000+ professionals (incl. CXO's) from 6000+ brands in 700+ trainings across Asia
since 2009
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Participant Companies
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Who is Vskills?
Vskills is a skills testing and certification exam
conducted by - ICSIL, A Govt. of India
Undertaking and Govt. of NCT Delhi Company. It
is one of the largest manpower companies of the
government of NCT Delhi. Vskills certifications
help candidates quantify and prove their skills in
a particular domain - skills that are valued by the
employer and are in great demand.
www.digitalvidya.com
info@digitalvidya.com
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