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Certified Mobile APP

Marketing (CMAM) Course

Offered in exclusive association with

A Govt. of India and Govt. of NCT Delhi Co. Initiative


Test Your Skills, Own Your Future

700+ Trainings | 12000+ Participants | 6000+ Brands


[Since 2009 . Across Asia]
is training partner for

and

in India to train their partners

Mobile APP Marketing Course Deliverables


How to leverage various Mobile Advertising channels for reach building, lead generation and
customer acquisition?
How to successfully promote Mobile Applications on various App Stores through App Store
Optimization (ASO) and other App Promotion principles?
How to monetize Mobile Applications through Ads & In-app purchases?

Salient Features
Govt. of India (Vskills) Certified
Course

04
03

04

1-month Instructor-led, Online


Course

Hands-on Projects

Weekly Assignments

Research Based Internship

Industry Recognized Course

24 x 7 Support

www.digitalvidya.com

WHO SHOULD ATTEND?


Marketing Professionals
Sales Professionals
Business Owners
Entrepreneurs
Digital Marketing Professionals
Students

COURSE Curriculum
$

APP
MARKETING

APP
MONETIZATION

www.digitalvidya.com

Course Methodology
Live Sessions: Based on the batch

Pre-reading Material: In order to

(weekend/weekday) you choose,


there will be weekly instructor-led,
online sessions. In case you miss
any session, you will have the
recording of the session.

help you maximize the value of live


sessions, you will receive
pre-reading material in the form of
video-based sessions, blogs, case
studies etc.

Hands-on Projects:

Weekly Assignments:

In order to
practice various concepts & tools,
you will be given hands-on
projects, which will be evaluated by
your lead trainers.

You will
also get weekly assignments to
build confidence in applying the
learning to produce real results.

Research Based Internship: To


deepen your understanding of
various Concepts, Tools & Case
studies, you will do research and
present your research as blog
posts, which will go live.

CMAM Exam Details


There is no prerequisite to earn CMAM certification. You could be a student, an entrepreneur or a
working professional.
Once you have completed the 1-month course, you will be eligible to take CMAM Exam anywhere in
India or online, if you are an international candidate. Find below the key details of the exam:

01

Exam Duration: 60 minutes

04

No. of questions: 50

02

Maximum marks: 50,


Passing marks: 35 (70%)

05

70 exam centers in India

03

There is NO negative
marking

06

Attendance in Live
Sessions: Min 60%

www.digitalvidya.com

MOBILE MARKETING COURSE CuRRICULUM


App Marketing - Part 1
Building your App Store Presence

App Marketing - Part 2


Getting the right users - LTV by Traffic
Source

App Store Optimization (ASO)


Optimizing App Install Campaigns
Channeling emotion to improve Ratings &
Reviews

Onboarding Flow

Leveraging Press & Blogs

Profiling Mobile App Users

Alternative App Stores

App Deeplinking

Need for independent App Install Tracking

App Indexing

Organic versus Reward Ads

Drive virality through App Referrals

Calculating Estimated Cost per Install (eCPI)

Churn Prevention

Media Mix to boost Ranking

Re-engaging with Push Notifications

App Install Creatives

Re-targeting Ads
Tracking your Competition

App Monetization
Overview of App Business Models
Approaches to Monetize Apps
Advertising based Monetization
Banner versus Native Ads
Freemium models with In-App Purchases
Combining IAP with Reward Ads
Subscription based Services
Finding the Right Ad Monetization Partner

www.digitalvidya.com

TRAINER & course creator


Binay Tiwari

Binay is the founder of Appjoy.org and has a deep understanding of the App
Marketing & Monetization space. Binay is a Mobile Internet evangelist with
over a decade of experience in the Internet & Mobile ecosystem. His passion
for the Internet has been the 'pole star' of his career journey spanning Tata
Broadband, Vodafone, Inmobi & Vserv.
He has cross functional experience, having held senior management roles across
Marketing, Product Management, Sales Strategy and Business Development. Binay has
a deep understanding of Mobile Advertising, App Monetization & Telecom VAS and has
been a keynote speaker & panelist at industry conferences across the globe. On the
personal front, Binay is a tech news junkie, Formula1 racing enthusiast and loves
travelling.

www.digitalvidya.com

COURSE SCHEDULE
Upcoming Batches
Sunday
Batch

Live Sessions: Every Sun

Saturday
Batch

Live Sessions: Every Sat

WEEK day
BATCH

Live Sessions: Every Tue & Thur

Time: 10:00 AM - 01:30 PM (IST/GMT +5:30)

Time: 10:00 AM - 01:30 PM (IST/GMT +5:30)

Time: 08:00 PM - 09:30 PM (IST/GMT +5:30)

Please refer to www.digitalvidya.com for course dates and availability of seats.

Course Fee & REGISTRATION


Fee: Rs 17,900 (+service tax)
Group Discount: 10% for 3 or more people
Payment Modes: Credit/Debit Card, Bank Transfer or Cheque
How to Register? Call at +91-80100-33033 or mail at info@digitalvidya.com

www.digitalvidya.com

Industry Recognition
1. Govt. Certification
A Govt. of India and Govt. of NCT Delhi Co. Initiative
Test Your Skills, Own Your Future

CMMM (Certified Mobile Marketing Master) Certification is offered in partnership with Vskills (Govt. of
India Initiative)

2. Industry Endorsement

Digital Vidya's certifications will not just be an


add-on to your qualification, but will help you in
getting better job opportunities. It is essential
for budding digital marketing professionals to
keep themselves updated about happenings
and trends in social media marketing & a social
media marketing certification is surely going to
help them move forward in the right direction.
Navneet Kaushal, CEO, PageTraffic

"Digital Vidya's certifications covers all aspects


of Digital Marketing at reasonable depth. We
favor Digital Vidya's certified professionals for
all Openings at Pinstorm" - Mahesh Murthy,
Founder, Pinstorm

"A person coming up with Digital Vidya's


certifications will have a good background, and
can start quicker. We will surely give
preference to candidates with CSMMP
accreditation for entry level positions at Social
Wavelength." - Sanjay Mehta, Joint CEO,
Social Wavelength

"A great initiative by Digital Vidya, the need of


the industry as it evolves is to have this as an
integral part of their training initiatives. With the
medium fast evolving, Digital Vidya's
certification programs provide not only a value
add from HR point of view but also brings Huge
operational efficiencies and betters the talent
pool of the agency." - Avijit Arya, CEO,
Internet Moguls

"We are looking forward to the trained and


certified employees and gauge the impact it
has made to the way they work as opposed to
those who walk in untrained. I am pretty sure
the certification is going to make a huge and
positive impact to the way they work." Chaaya Baradhwaaj, Founder & MD, BC
Web Wise Pvt. Ltd.

www.digitalvidya.com

WHAT DID OUR PARTICIPANTS SAY ABOUT US?


Enlightening, Enriching,
Empowering

Nasr Ul Haidi
(Chief Sub Editor, NDTV)
Very Informative &
Enlightening

Aditya Chatterjee
(E Marketing Manager,
South East Asia, IDP Education India Pvt Ltd)

It was a great program -an eye


opener

VAK
(Head Marketing, Intuit)
The knowledge & effectiveness of
speakers was good.

Ashim Gupta
(DGM Communications, General

The boot camp was a real eyeopener to the ocean of possibilities


that exists in the domain of social
media

Got new insights to SMM, strongly


recommend for people in
marketing/market research

Rajdeep Barooah
(Manager, Asian Paints)

Nilesh Shah
(Brand Manager, Tata Motors)

Opened up the world of social


media for me
Sonia Mehta

(Chief Customer Experience Officer,


Yatra.com)
Hands on experience is what you
get here

Excellent. Very Insightful

George John
(Director of Marketing, Warner Bros)
Amazing experience

Nidhee Shukla
(Product Manager, ICICI Lombard)

Preeti Naidu
(Client Servicing Manager,
Mouthshut)

Really worth my while..lot of


learnings

A Must attend for everyone &


anyone!!!

Manoj Gursahani
(Chairman, Travelmart India)

Sanjeev Kotnala
(VP, Dainik Bhaskar)

Good insights into the


e ff e c t i v e n e s s o f Tw i t t e r t o
business.In depth info on the
success of businesses via Twitter

Very good. Get to know various


social media sites. Thanks for that.
Various tools to measure yourself in
social

Vamsheedhar
(Consulting manafger,wipro)

Abhishek Kadam
(Asst Manager, Crosswords Book Store)

Trained 12000+ professionals (incl. CXO's) from 6000+ brands in 700+ trainings across Asia
since 2009

www.digitalvidya.com

Participant Companies

www.digitalvidya.com

FAQS (Frequently Asked Questions)


Who will award this
certification?
Digital Vidya and Vskills will jointly offer this
certification.

Do you offer Money Back


Guarantee?

Yes! After attending 1st online session, if you don't


like the course then ask us for refund. We will refund
your entire amount and will not ask any question
except taking your feedback. At the same time, we
will not be able to offer refund in any other condition.

Who is Vskills?
Vskills is a skills testing and certification exam
conducted by - ICSIL, A Govt. of India
Undertaking and Govt. of NCT Delhi Company. It
is one of the largest manpower companies of the
government of NCT Delhi. Vskills certifications
help candidates quantify and prove their skills in
a particular domain - skills that are valued by the
employer and are in great demand.

What will happen if I miss


any live session?
We understand that. We will share with you the
recording of the each session even if you
attend it :).

Will you offer Job


assistance?
Having conducted over 500+ trainings for
participants from 5000+ brands, we are regularly
approached by them for their Digital Marketing
hiring needs. Once you clear the CMAM
certification exam, we request you to share your
latest profile with us and we will be glad to share it
with relevant companies.

Why did you choose online


medium for delivery?
There are number of reasons for it. We've been
successfully organising instructor-led, online
courses since more than 3.5 years. In addition to
helping you save precious time & money,
instructor-led online format offers far better
learning as we are able to provide you separate
Industry Expert as Lead Trainer for each of the
training modules. Online medium allows far
deeper and regular interaction among
participants and lead trainers throughout the
course duration. It also significantly reduces your
chance of missing a session as you will be able to
attend the session from any place. For the same
reasons, some of our corporate clients have also
opted to do online trainings for them.

www.digitalvidya.com

Interested? Contact Us!


+91-80100-33033

info@digitalvidya.com

www.digitalvidya.com

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