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Shelley Deneroff-Thompson

Pennington, NJ 08534

609-730-1434

shelley@sdtmedia.com

PROFESSIONAL SUMMARY

Award-winning, innovative, marketing and media leader*Integrated media strategist*Digital analyst* Strategic media planning and buying * Digital media including, Search, Display, Native, Mobile, Video, Social Media, Google Analytics, Attribution Models *Traditional media including Cable TV, Broadcast TV and Radio, OOH, Print *Strong relationships with senior media, client and agency stakeholders *Excellent communication skills * Analytics and research tools*Cross- functional team development and leadership *New Business Skills*Client side experience Deep and diverse category experience:

CPG

Retail

Education

Insurance

Healthcare/Pharma

Luxury/Image

Banking

Multicultural

Issue Advocacy

Business-to Business

Technology

Natural Products

Hospitals

Non-Profits

Youth Market

State Government

International

Biotechnology

Telecommunications

Beauty

PROFESSIONAL EXPERIENCE

SDT MEDIA, LLC

Interim Marketing/Media Director/Strategist (Outsourced)

January 2002-Present

Provided cross channel marketing and media expertise, strategic leadership and collaboration to 25+ clients and agencies

Pubic Speaker and lecturer for professional groups

Clients and accomplishments included:

   

The Home Depot (Retail)

Health Republic Insurance of New York (B-to-B and B-to-C)

Planned and placed traditional and digital campaign including display, mobile, native and social media

Philips Automotive (Light Bulbs CPG)

Planned cross channel campaign including digital, social and gaming media as well as traditional media

Planned and executed radio and digital media

Tripled digital delivery versus planned through optimization

Tripled response rate

Collaborated with creative agency

Bernstein Shur (Professional Service B-to-B)

New Jersey City University (Higher Education, B-to-B)

Bariatric Surgery Capital Health Medical Center (Healthcare)

Planned and executed integrated regional media plan for the firm as well as individual practice areas

Planned & bought regional, multi-cultural media plan including programmatic digital platforms

Developed and optimized digital media plan (including DSP platforms) and AdWords to reach niche bariatric surgery market

Increased attendance to information sessions by 30%

Collaborated with agency and client

Doubled open house attendance

Shelley Deneroff-Thompson

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WALGREENS

Marketing Consultant and Interim Media Director

March 2013-June 2013

Managed media agency planning ($240 million)- Digital, AdWords, TV/Cable, Radio, Magazine, Newspaper

Advised senior marketing management on media planning, media agency selection, contract negotiations, digital strategy

Facilitated agency transition (Starcom to OMD), upfront video buy ($90 million), & heavier investment in digital media

Guided agency on upfront video allocation by initiative, daypart and weekly scheduling

Advised Walgreens on:

o

justifying an increased digital media allocation to internal management through research and connecting marketing objectives and strategies with media tactics

o

evaluating and upgrading their marketing mix attribution model

o

promotion selection criteria (national and local)

o

media department staffing and organization

SECOND WIND NETWORK,

Seminar Instructor

June, 2006-August 2008

Taught full day Complete Media Skills Workshops to non-media advertising professionals as part of Second Wind certification/training program

PACE UNIVERSITY

Adjunct Professor Marketing Department

September 1991-June 1993

OGILVY/NY (MINDSHARE)

VP, Assistant Media Director

October 1984-January 1991

Responsible for strategic media plans for $60 million budget

Saved AT & T $4 million in print costs

Managed staff of 15

Trainer and mentor for media planning training program

KEY CLIENTS: Kraft/General Foods, Hershey’s, AT&T, Schering Plough, Campbell Soup Company

TED BATES

Media Supervisor

April 1981-October 1984

KEY CLIENTS: Warner Lambert, Colgate Palmolive, M&M Mars

FOOTE CONE & BELDING

Media Planner

October 1979-April 1981

KEY CLIENTS: Sears, Lorillard, Bristol Meyers, Lifesavers

AWARDS AND ACCOMPLISHMENTS

Winner Marketing and Media Decisions Media Superstar Award for B-to-B media planning

Winner David Ogilvy Award for strategic media plans for Schering Plough

Winner IRIS award for New York Shipping Association and New Jersey Sharing Network media campaigns

EDUCATION

CITY UNIVERSITY OF NEW YORK BAURCH COLLEGE, New York, NY M.B.A. Concentration/Marketing/Advertising

CITY UNIVERISTY OF NEW YORK, QUEENS COLLEGE Queens, NY B.A. Communications

VOLUNTEER WORK

Literacy Volunteers of Mercer County

Board Member

January 2013-Present

Million Mom March

Fundraiser

May 2000-June 2002

Girl Scouts of America

Leader/Recruiter

August 1999-June 2003