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Robert L.

Liberty, NC 27298 * (336) 493-2246 *

Healthcare Executive / Vice President Laboratory

Services / VP for Allied Health Fields / Regional
Healthcare Sales

Accomplished Sales and Management professionally with a strong record of developing new
business. Developed Sales programs at various Laboratories from the ground up.
Achieved excellent Sales Volumes: Hospitals sales in the 100K range annually as incremental
income, commercial laboratory was developed from business start to 4M annually within 4+ years.
Effective Communicator skilled at directing discussions toward win-win outcomes.
Recognized leader at establishing and communicating a strong customer focus utilizing the
principles of Service Excellence.
Established great rapport and relationships building with both new prospects and existing clients.
First rate presenter and great communicator from the Board Room to the end user of the
Implemented new in house procedures to attain a quick turn around and lower overall costs for
the customer as well as increased sales for the client and their businesses.
New Business development creative, organized, and persistently executed marketing strategies.
Accomplished a 96% conversion rate from new customer base. Sales taken from multiple
1$B/year worldwide corporations.
Wealth of exposure to institutions of all sizes. Demonstrated ability to communicate well with all
levels of educated persons and corporate positions.
Developed strong teams utilizing respect, leadership, team building techniques, and Service
Excellence principles.

Education :

MS Laboratory Administration

Georgia State University

Atlanta, Georgia

Curriculum: MHA and Graduate level Scientific

Thesis: Cost Analysis of Dept. of Pathology, Georgia Baptist Medical Center

BS Biology (Pre Med)

MT(ASCP) Certification

Registry :

Xavier University
St. Elizabeth Medical Center

ASCP Board of Registry

Professional Membership: Clinical Laboratory Management Association

Cincinnati, Ohio
Dayton, Ohio

MT(ASCP) 80773

Robert L. Roth resume (2)

Recent Experiences :

As the founder of this organization, I have determined the current assignment to

be a Piedmont , NC, School of MLS. We are in the development stage of this
program which is expected to graduate 20 students per year with a start date of

IDEXX Laboratory

Greensboro, NC

Manager of regional veterinary laboratory.

Responsible for Personnel, Safety, Marketing, interfacing with veterinarians.
Quality Control, Budgets, Staff Education, Inspections and Accreditations.
Accomplished a successful relocation of veterinary laboratory and retention of
Two year contract after buyout.

SR VetCheck Laboratory

Greensboro, NC

Greensboro, NC

Owner/CEO of regional Veterinary laboratory for three states.

Within five years, zero sales at start developed to 4 M per year.
Responsible for Personnel, Safety, Marketing, interfacing with veterinarians.
Quality Control, Budgets, Staff Education, Inspections and Certifications.
Marketing and Sales, & courier services which developed it into an annual four
million dollar laboratory. Interfaced daily with Veterinarians and five Veterinary
Pathologists as well as several departments at NC School of Veterinary Medicine
while employing forty seven people.

Cone Health System

Greensboro, NC

Moses Cone Hospital/Spectrum Laboratory


Laboratory Director responsible for all Laboratory Operations in first year of

outsourcing laboratory testing to a newly created Regional Laboratory including a
thirty million dollar revenue budget with a 10 million dollar expense budget and
260 employees.
Wesley Long Community Hospital

Laboratory Director Responsible for all aspects of the Laboratory: budgets (10
million revenue, 3 million expenses), personnel ( fifty employees), inspections
and accreditations, instilled respect into the laboratory for everyone utilizing
Service Excellence training received from two Pepperdine University Professors.
Accomplished a complete conversion in staff morale. When first arrived at this
position the largest task was to review the LIS, work through the selection
process and then plan the installation of it. Reduced the existing budget by a
million dollars over the first three years. Then following an assessment of
current operations, it was determined to replace hematology, chemistry, and
microbiology pieces of equipment to save on expenses of supplies/reagents and
some FTEs. In addition, the newer systems improved the turnaround times of the
analytical and post analytical phases of testing. The last two JCAH inspections
were perfect 100% compliance (over four years).

Robert L. Roth resume (3)

Earlier Experiences:

St. Elizabeth Medical Center Chemistry/Blood Bank.

Richland Memorial Hospital 2/3 shifts Supervisor
Emory University Hospital Chemistry/Hematology.
Wilson Memorial Hospital
- Laboratory Manager
St Catherine Hospital
- Laboratory Manager

Rothchilds Black Angus Farm

Family owned Bakery for Son

Other Interests :

Publications, Specialized Training and Awards:

Laboratory Management

Cost Analysis Articles (2) Published

Leadership Trust, Dr. Holly Lattiman

Personalized CEO Leadership Development

Associated with Duke University

Leading Quality Teams,

- Leadership Skills, Team Building,

Extensive Service Excellence Training

- Pepperdine University Professors

- Employee Buy-in to Goals

Georgia State University

Full Tuition, texts and living stipend

Sales and Marketing Courses

- Mayo Clinic, St. Paul, Minnesota

Congressional Order of Merit

Congressional Committee work and input

FBI recruited for Laboratory Director

Forensic Laboratory, Washington, DC

Professional References :
Gary L. Park, CEO UNC Hospitals

Wanda Thomas, MT(ASCP) SH , President of Physician Laboratory Consultants, Inc.
Sheila B. Cruthis, MT(ASCP), POC Coordinator, Cone Health System