A Sample Pizza Shop With Delivery Business Plan Template

Are you about starting a pizza shop with pizza delivery service? If YES, here is a complete sample pizza sho

Okay, so we have considered all the requirements forstarting a pizza delivery service. We also took it

Starting a pizza shop might be one of the nicest moves to make. This is hinged on the fact that there are a whole lot
avalanche of pizza shops here and there. It is therefore no overstatement to say that it is a highly competitive one.

There are some steps that have to be followed while looking to start a pizza business. One of the all-important steps
followed. However, writing a business plan might not come easy but there are experts who will be able to help with th

On the other hand, you may want to consider using a business plan template to write yours. You will however need t
Here below is a sample plan to work with;

A Sample Pizza Shop With Delivery Business Plan Template

Pizza Shop / Pizza Delivery Services Business Overview

It is the practice for most pizza shops to engage in pizza delivery sometimes at no cost to their customers within a g
customer as ordered by them.

An order is usually made either through telephone calls which used to be the traditional way or over the internet to th
want. If the pizza shop sells other related snacks and soft drinks, customers can also get them delivered when they

Pizzas are usually delivered in specially designed pizza boxes or in delivery bags, with the aid of an automobile, mot
deliver pizzas. When it comes to making payments, most pizza companies prefers that their customers make payme
cash, credit or a debit card.

The pizza shop and pizza delivery industry is made up of businesses that prepare and serve pizza and other related
/ fast food restaurants. In the pizza shop / pizza delivery industry, takeout and delivery service accounts for the large

As a matter of fact, most pizza shop / business make adequate provision for delivery options along with their sit-dow
carryout or delivery.

Over the last five years, the quick services type of pizza business experienced increased in revenue shares of rev
saving. In the United States of America, two labor unions have been formed specifically for pizza delivery drivers and
course the American Union of Pizza Delivery Drivers (AUPDD) which is pretty much still active.

It is the practice to give the pizza deliverer an optional tip upon paying for the order in some of countries of the world
United States of America and Canada, giving tips for pizza delivery is customary and there are no limits to the amou

Employees are expected by the law regulating the pizza shop / pizza delivery industry and similar businesses to repo
charge a per-delivery fee to a pizza shop, are legally obligated to report any tip received to the Internal Revenue Ser

Statistics has it that there are roughly fifty nine thousand eight hundred and thirty four (59,834) standard registered a
major cities and remote rural areas in the U.S. The industry is responsible for employing about 928,130people and r

If you are contemplating to open a pizza business in the United States, you should ensure that you carry out a thoro
pizza shop cum pizza delivery business. The truth is that, if you get some key factors wrong before starting your own

Pizza Shop With Delivery Business Plan Executive Summary

Papilloma House of Pizzas is a leading and standard pizza shop cum pizza Delivery Company that will be based in
have been able to lease a standard corner piece facility that is centrally located in the heart of Boston and few minut
consultancy services in line with our area of business.

Papilloma House of Pizzas is established by the Massachusetts awarding winning food nutritionist and caterer M
Administration (MBA) from Harvard Business School. She has a robust experience in the food and confectionaries b

We are in the Pizza shop cum Pizza Delivery Industry to favorably compete with other leading and brands in the indu
corporate business goal is to be among the top 10 pizza shop cum pizza chain brand in the United States of Americ

As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also w
class pizza business. When it comes to hygiene and proper packaging, we have put plans, process and structures in
secure permits from all relevant departments in Massachusetts.

Beyond every reasonable doubt, the demand for pizzas and other related products that we retail is not going to plum
around the cities where our pizza shop and outlets are going to be located and ensure that we create a wide range o
business.

Our strongest selling point at Papilloma House of Pizzas is the unique taste of the different types and sizes of pizz
want to come back and make more purchase or order more we take great delight in welcoming repeated customer

Papilloma House of Pizzas will at all time demonstrate her commitment to sustainability, both individually and as a
possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our customers nee
that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees

Our plan is to position Papilloma House of Pizzas to become the leading brand in the pizza shop cum pizza deliver
States of America within the first 10 years of starting our business. This might look too tall a dream but we are optim
enthusiastic and confident that Boston Massachusetts is the right place to launch this type of business before spre
Our Product and Services

At Papilloma House of Pizzas we make a wide range of pizzas in terms of sizes and flavors et al; we prepare and s

As part our strategy to create multiple sources of income in line with our core business concept, we will run a consul
pizza shop cum pizza delivery industry and we will do all that is permitted by the law in the US to achieve our aim an

Here are some of our products and services;

Sit-down service
Takeout and delivery
Catering
Providing pizza delivery services
Providing pizza carry-out services
Providing sit-down restaurant services
Providing pizza catering and food-truck pizza sales
Consultancy Services
Trainings
Our Vision Statement
To be amongst the top 10leading pizza shop cum pizza delivery companies in the United States of America before o
Our Mission Statement

To build a pizza shop cum pizza delivery business that will meet the needs of all our customers and potential custom
America and Canada.
Our Business Structure
As part of our plan to build a standard Pizza shop / Pizza delivery Company in Boston Massachusetts, we have pe
have competent and hardworking employees to occupy all the available positions in our company.

The picture of the kind of Pizza shop / Pizza delivery Company we intend building and the business goals we want to
cum Pizza delivery industry as long as they are willing and ready to work with us to achieve our business goals and
Below is the business structure that we will build Papilloma House of Pizzas;
Chief Executive Officer
Shop Manager
Chief Pizzeria (Food Technologist)
Human Resources and Admin Manager
Sales and Marketing Officer
Accountants / Cashiers
Pizzeria
Drivers / Deliverers
Customer Service Executives
Cleaners
Roles and Responsibilities
Chief Executive Officer CEO (Owner):

Increases managements effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and dis
monitoring, and appraising job results; developing incentives; developing a climate for offering information and o

Creating, communicating, and implementing the organizations vision, mission, and overall direction i.e. leading
Responsible for fixing prices and signing business deals
Responsible for providing direction for the business

Creates, communicates, and implements the organizations vision, mission, and overall direction i.e. leading th

Responsible for signing checks and documents on behalf of the company

Evaluates the success of the organization
Shop Manager
Responsible for overseeing the smooth running of the pizza shop
Part of the team that determines the quantity of pizzas that are to be produced per day
Maps out strategy that will lead to efficiency amongst workers in the shop
Responsible for training, evaluation and assessment of the entire workforce
Ensures that the steady flow of both raw materials / ingredients to the shop and easy flow of finished pizzas to cu
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
Ensures that the shop meets the expected safety and health standard at all times.
Human Resources and Admin Manager
Responsible for overseeing the smooth running of HR and administrative tasks for the organization

Updates job knowledge by participating in educational opportunities; reading professional publications; maintaini

Enhances department and organization reputation by accepting ownership for accomplishing new and different r

Defines job positions for recruitment and managing interviewing process

Carries out staff induction for new team members
Responsible for training, evaluation and assessment of employees
Oversees the smooth running of the daily office and shop activities.
Chief Pizzeria (Food Technologist)
Responsible for coming up with different recipe of pizzas
Serves as the technical head of the business
Ensures that the organization follows due process as it applies to the nature of business we are into
Serves as the quality assurance officer of the organization
Sales and Marketing Manager
Manages external research and coordinate all the internal sources of information to retain the organizations bes
Models demographic information and analyze the volumes of transactional data generated by customer purchas
Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
Responsible for supervising implementation, advocate for the customers needs, and communicate with clients
Develops, executes and evaluates new plans for expanding increase sales
Documents all customer contact and information
Represents the company in strategic meetings
Helps to increase sales and growth for the company
Pizzeria / Casual Workers
Makes pizzas as supervised by the Chief Pizzeria
Responsible for carrying out all casual or unskilled jobs in the shop
Responsible for packaging pizzas meant for delivery
Handles any other duty as assigned by the shop manager
Accountant / Cashier
Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides managements with financial analyses, development budgets, and accounting reports; analyzes financia
business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization
Distribution Van Drivers:
Delivers customers orders promptly
Runs errand for the organization
Any other duty as assigned by the sales and marketing executive and plant manager
Client Service Executive
Responsible for taking orders from clients when the call or email the organization

Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a persona

Through interaction with customers on the phone, uses every opportunity to build clients interest in the company
Manages administrative duties assigned by the shop manager in an effective and timely manner

Consistently stays abreast of any new information on Papilloma House of Pizzas products, promotional campaig
Cleaners:
Responsible for cleaning the entire shop facility at all times
Ensures that toiletries and supplies dont run out of stock
Cleans both the interior and exterior of the shop facility
Any other duty as assigned by the plant manager.
Pizza Shop Business Plan SWOT Analysis

Due to our desire and drive for excellence when it comes to running a Pizza Shop cum Pizza delivery company, we
business concept and together we were able to critically examine the prospect of the business and to access ourselv
compete favorably compete with other leading brands in the industry such as Dominos Pizza, Little Caesars, Papa

In view of that, we were able to take stock of our strengths, our weakness, and our opportunities and also the threats
Massachusetts and even in the United States of America as a whole.
Here is a preview of what we got from the critically conducted SWOT Analysis for Papilloma House of Pizzas;
Strength:

Our strength lies in the fact that we have a wide range of pizzas in terms of size and type that can meet the needs o
has positioned us to meet the demand of products even if the demand tripled over night or if we have a massive ord

Another factor that counts to our advantage is the background of our Chief Executive Office; she has a robust exper
has placed her amongst the top flight professionals in the United States of America. We are not ignoring the fact tha
count as a positive for us.
Weakness:

The fact that we are setting up a pizza shop cum pizza delivery business in a city with other leading pizza shop migh
essence our chosen location might be our weakness. But never the less, we have plans to launch out with a big ban
comes to building on already gather momentum.
Opportunities:

The opportunities available to us are unlimited. Loads of people consume pizzas and soft drinks on a daily basis and
people who would want to learn how to make pizzas and they will readily find our government approved pizza trainin
Threat:

The threat that is likely going to confront us is the fact that we are competing with already established pizza shop cu
likely going to launch similar business within the location of our business. Of course, they will compete with us in win
policies and of course economic downturn. Usually economic downturn affects purchasing / spending powers.

Pizza Delivery Service Business Plan MARKET ANALYSIS

Market Trends

The Pizza Shop cum Pizza Delivery industry has risen slowly over the last five years while combating lackluster cons
new food-services concepts and an increase in health consciousness among consumers is also working against the

In the face of these challenges, many players in the industry have performed extremely well, adjusting their menus a
web-based ordering systems is responsible for boosting efficiency and improving profit margins in the Pizza shop cu
experience growth especially as the economy improves and consumers spend more on eating out.

Another trend in the pizza shop cum pizza delivery industry is that despite the fact that pizzas are usually delivered i
Some leading pizza delivery companies have started perfecting plans to employ the use of drones to deliver pizzas.

Our Target Market

When it comes to pizzas and soft drinks, there is indeed a wide range of available customers. In essence, our target
course those who would want to try it out.

In view of that, we have conducted our market research and we have ideas of what our target market would be expe
Households
Children
Corporate Executives
Government Officials
Business People
Celebrities
Military Men and Women
Sports Men and Women
Students
Tourists
Everyone who resides in our target locations.
Our Competitive Advantage

Our aim of starting Papilloma House of Pizzas is to build a business that can grow within the first 10 years of estab
States of America and also to sell our franchise. With that in mind, we have been able to come up with competitive s

We are going to be one of the very few pizza shops cum pizza Delivery Company that will also run a standard trainin

Another competitive advantage that we have is our wide range of pizzas in terms of size and type that can meet the
equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we have

Another factor that counts to our advantage is the background of our Chief Executive Office and management team.
qualification to match the experience acquired which has placed her amongst the top flight professionals in the Unite
culture will definitely count as a strong strength for the business.

One thing is certain, we will ensure that we open our outlets in various cities in the United States of America and also

Pizza Shop With Delivery Business Plan SALES AND MARKETING STRATEGY

Sources of Income
Papilloma House of Pizzas is established with the aim of maximizing profits in the Pizza shop cum pizza delivery in
sell a wide range of pizzas and soft drinks to a wide range of customers.
Papilloma House of Pizzas will generate income by offering the following products and services;
Sit-down service
Takeout and delivery
Catering
Providing pizza delivery services
Providing pizza carry-out services
Providing sit-down restaurant services
Providing pizza catering and food-truck pizza sales
Consultancy Services

Trainings
Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market sur
Below are the sales projections that we were able to come up with for the first three years of operations;
First Year-:$150,000
Second Year-: $450,000
Third Year-: $800,000
N.B: This projection is done based on what is obtainable in the industry and with the assumption that there wont be
stated above. Please note that the above projection might be lower and at the same time it might be higher.

Pizza Shop Business Plan Marketing Strategy and Sales Strategy

Before choosing a location to launch Papilloma House of Pizzas and also the types and sizes of pizzas to produce
penetrate the available market in the cities where we intend positioning our business.
We have detailed information and data that we were able to utilize to structure our business to attract the numbers o
Pizza brands in Boston Massachusetts and the whole of the United States of America.

We hired experts who have good understanding of the pizza shop cum pizza delivery industry to help us develop ma
market Boston Massachusetts and throughout the United States of America where we intend selling our franchise.
In other to continue to be in business and grow, we must continue to sell our products to the available market which

In summary, Papilloma House of Pizzas will adopt the following sales and marketing approach to sell our pizzas an

Introduce our Pizza brand by sending introductory letters to residence, merchants and other stakeholders both in

Open our pizza shop with a party and free chunk of pizzas so as to capture the attention of residence who are ou
Engage in road show in targeted communities from time to time to sell our products
Advertise our products in community based newspapers, local TV and radio stations
List our business and products on yellow pages ads (local directories)
Leverage on the internet to promote our pizza brands
Engage in direct marketing and sales
Encourage the use of Word of mouth marketing (referrals)

Pizza Delivery Business Plan Publicity and Advertising Strategy

Despite the fact that our Pizza shop cum pizza delivery company is a standard one with a wide range of flavors and
intensify publicity for all our products and brand. We are going to explore all available means to promote Papilloma H

Papilloma House of Pizzas has a long term plan of opening outlets in various locations all around the United State
accepted in Boston Massachusetts before venturing out to other cities in the United States of America. As a matte
communicate our brand.
Here are the platforms we intend leveraging on to promote and advertise Papilloma House of Pizzas;
Place adverts on both print (community based newspapers and magazines) and electronic media platforms
Sponsor relevant community programs
Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our bran
Install our Bill Boards on strategic locations all around major cities in the United States of America
Engage in road show from time to time in targeted communities
Distribute our fliers and handbills in target areas
Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patron

Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are
Our Pricing Strategy

When it comes to pricing for products such as pizza, there are no hard and fast rules, the prices depends on the siz
al are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12
of America. We have put in place business strategies that will help us run on low profit margin for a period of 6 mont

Payment Options
At Papilloma House of Pizzas, our payment policy is all inclusive because we are quite aware that different people
of our outlets;
Payment by cash
Payment via Point of Sale (POS) Machine
Payment via online bank transfer (online payment portal)
Payment via Mobile money
In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itch
Start Up Expenditure (Budget)
When it comes to starting a standard pizza shop cum pizza delivery business, one is expected to spend the bulk of t
purchasing distribution vans, paying of your employees and utility bills.
This is the key areas where we will spend our start up capital;
The Total Fee for Registering the Business in Boston Massachusetts $750.
Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines

Marketing promotion expenses for the grand opening of Glazers Ice Cream Company; in the amount of $3,500

Cost for hiring Business Consultant $2,500.

Insurance (general liability, workers compensation and property casualty) coverage at a total premium $2,400.
Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
Cost for construction of a standard bakery $100,000.
Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
Operational cost for the first 3 months (salaries of employees, payments of bills et al) $100,000
The cost for Start-up inventory (raw materials and packaging materials et al) $80,000
Storage hardware (bins, rack, shelves, food case) $3,720
The cost for counter area equipment (counter top, sink, ice machine, etc.) $9,500
Cost for yogurt making equipment $20,000
Cost for store equipment (cash register, security, ventilation, signage) $13,750
Cost of purchase of distribution vans $50,000
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables
The cost of Launching a Website $600
The cost for our opening party $10,000
Miscellaneous $10,000
We would need an estimate of $500,000 to successfully set up our pizza shop cum pizza delivery company in Bosto
month of operation.
Generating Funding / Startup Capital for Papilloma House of Pizzas
Papilloma House of Pizzas is a family business that is owned and financed by Dr. Ms. Juanita Greg Papilloma an
restrict the sourcing of the start up capital to 3 major sources.
These are the areas we intend generating our start up capital;

Generate part of the start up capital from personal savings and sell of stocks
Source for soft loans from family members and friends
Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members
and document have been signed and submitted, the loan has been approved and any moment from now our accoun

Pizza Shop Business Plan Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the e
business (company), then it wont be too long before the business close shop.

Papilloma House of Pizzas will ensure that all the factors listed above are reinforced on a regular basis, we will con
in continuous capacity building of our workforce. As a matter of fact, profit-sharing arrangement will be made availab

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare are
training and re training of our workforce is at the top burner. We have the plans of
Check List / Milestone
Business Name Availability Check: Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payers ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Leasing of facility and construction of standard Bakery: In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
Writing of Business Plan: Completed
Drafting of Employees Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Companys Logo: Completed
Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
Recruitment of employees: In Progress
Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV
Creating Official Website for the Company: In Progress
Creating Awareness for the business both online and around the community: In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Opening party / launching party planning: In Progress
Establishing business relationship with vendors wholesale suppliers / merchants: In Progress
Purchase of delivery vans: Completed