Campaign Management Use-Cases

ExactTarget
Use Case
Tag
Creation

Why
The tags feature
enables marketers
to
categorize
campaigns using
multiple criteria.
One campaign can
have many tags
and one tag can
be associated with
many campaigns.
Campaign Plan,
coordinate
Creation
and
measure
cross-channel
campaigns in realtime.
Provides a single
view of associated
assets (messages,
audiences,
automations,
calendar
events,
etc).
Add
Campaign
Associatio associations
are
ns to a cross-channel
Campaign objects
you
associate
to
a
campaign to:
1.
organize the
associations
needed
to
execute
a
campaign
2.

plan
messaging in the
short and longterm future

3.

act
as
parameters
for
analytics around
a
marketing

What
Criteria:
- Geography,
- Marketing
tactic,
- Product line

Where
1. Go to Marketing Cloud
Administration.
2. From the Account
drop down, choose Tags.
3. Click Create Tag.
4. Enter the Name and
Description (optional).
5. Click Save.

How
Create or edit
tags to associate
them
with
campaigns later.

1.
In
the
main
workspace, click the
Create Campaign
2. Configure Campaign
properties
3. Save.

Create, Edit or
delete campaigns
in this screen.

To Add Associations:
1. On
the
Overview
page,
select
the
campaign
2. Associate pre-existing
assets
to
the
campaign using the
Add
to
Campaign
dropdown.
3. Choose
the
association you would
like to make.
4. Select
the
preconfigured item and
click Finished.
5. The asset is added to
the Campaign.

All
associations
will be displayed
in the Campaign
Detail workspace.
Once
the
Campaign
has
been created, you
can
add
new
assets, such as
emails, as they
are created.
When
creating
items you also
have
the
opportunity
to
create
a
new
campaign.

Name/
Description
Calendar
Color
Deployment
date
and
Campaign
Owner
Add relevant
Tags

Email
Mobile
Social
Web
Audiences

objective

Remove
Associatio
ns to a
Campaign

Removing
associations from
a campaign does
not
delete
the
associations
themselves. They
are still available
in their respective
Marketing
Cloud
apps.

Email
Mobile
Social
Web
Audiences

Campaign
Approvals

Campaigns
Approvals
introduces
an
approval
system
which allows users
within an account
to
collaborate
around
building
and
finalizing
email campaigns.

Roles:
- Submitter
- Reviewer
- Final
Approver
Action:
- Submit
- Return
- Approve
State:
- Draft/
Returned
- Submitted
- Reviewed
- Approved

Campaign
Reports

Campaign
Email
Tracking Report is
required when you

To remove associations:
1. On
the
Overview
page,
select
the
campaign from which
you want to remove
associations.
The
Storyboard for that
campaign appears.
2. Hover
over
the
association name and
click the Remove from
Campaign link.
3. The
Remove
Campaign Association
dialogue appears.
4. Click Remove.
Use
the
following
procedure to set a
Default
Campaign
Owner, assign roles for
users,
and
enable
campaign notifications.
1. Hover over your user
name in the upper
right corner of the
Marketing Cloud. A
drop down appears.
2. Click Administration.
3. Under
Applications,
click Campaigns.
4. Select the business
unit you want to
configure.
5. Configure
your
settings
for
Campaigns, Approvals
and Notifications.

Five Campaign 1. Click

on
Data
&
Reports
are
Analytics -> Reports
available:
-> Report Catalog.

Remove
associations that
are
no
longer
needed/ required

Under
your
Administration
settings, you can
enable users to
approve
and
comment
via
email.
As
the
submitter
and
reviewer(s)
navigate through
the
approval
workflow,
they
receive
notifications
based on their
role
and
the
current state in
the workflow.
From
the
notification email,
you
can
link
directly to the
campaign, enter
comments,
and
even approve the
campaign directly
from your inbox
or mobile device.
When you run a
report,
you
specify
report

want to show the send tracking data

around a specific
campaign.
-

Campaign
2. Select the report type
Email
Job
you want to run and
Tracking
click Create.
3. Complete
the
Summary
Campaign
information
in
the
Email
Report
Parameters
Tracking
section.
4. Click Submit
Report
Campaign
Email
Tracking
Summary
Campaign
Process
Analytics
Detail
MultiCampaign
Email
Tracking
Summary

parameters,
campaign(s)
associated
and
run the report.