TUTORIAL 1:

Productivity is the ratio of outputs which is goods and services that divided by
the inputs which is resources such as labor and capital.
Four importance of productivity to an organization:
1) To maintain profitability in order to gain profit, the company need to
monitor the productivity of all aspect in the organization.
2) To provide high quality product at lower cost most of the customer
demand a product which is in a high quality at a low price. The company
need to ensure this aspect in order to maintain a good productivity of the
company.
3) To remain competitive in market, position, global there are many
products which have same function in the marketplace. The company
need to find solution on how to resolve the problem of the competitive
product. This is to gain loyalty from the customer as the company need to
serve a product which is unique or can be differentiate from others.
4) To produce more outputs and to achieve production target with less input.

TUTORIAL 2:
There are three competitive advantages which are:
1) Competing on differentiation differentiation is about to offer the product
or services to the customer that are unique than others. It is not just about
its physically unique or different, the product also have a value that the
customer may feel worth buying it. In service sector, the differentiation
may be from the side of customer experience. It is about engaging a
customer with a product through imaginative use of the five senses, so the
customer will experience the product.
2) Competing on cost this is about how the company managed to produce a
product which is in a low cost by fully utilized the material used. As for the
customer will always demands for a product which is in high quality with
low price. The company need to maintain the quality of the product and at
the same time need to consider the customers favour of getting the
product at low price. They need to go further for some research on the
material needed in order to fulfil the customer demand. Other company
might offer the same product with the same price as the customer will find
the difference of the product through the material used.
3) Competing on response - response is including the entire range of values
related to timely product development and delivery, as well as reliable
scheduling and flexible performance. Flexible response is the ability to
match changes in marketplace where design innovations and volumes

fluctuate substantially. Quickness also in the group of competing on

response. It is about how the company manage to communicate as soon
as possible to gain customer satisfaction and loyalty. The customer may
feel appreciated as the company give a fast response to them as in result
of getting a good impression from the customer.

TUTORIAL 3:
Seven basic steps in performing the House of Quality are:
1) Identify customer wants consider the wants from the customer based on
the product offered to them
2) Identify how the good or services will satisfy customer wants the
organization must understand the customer demands based on the
characteristic and features of the product.
3) Relate customer wants between the firms hows - it is about the value of
the product that satisfying the customer as the product meets their
expectation.
4) Identify relationships between the firms hows it is about the relationship
of the things that the company can do for the customer.
5) Develop importance rating it is due to the customer satisfaction towards
the companys product.
6) Evaluate competing product it is the evaluation between the products
from the companys rivals. In term of the products value.
7) Determine the desirable technical attributes, your performance, and the
competitors performance against these attributes it is about rating out
the company performance to help company in improving the lack consist
in their product.

TUTORIAL 4:
Four types of process strategy are:

1) Process focus process focus is a production facility organized around

processes to facilitate low-volume and high variety production. For
example in the factory there are split into few department which are might
be packaging department, inspection department, operation department
and so on. Such facilities are process focused in terms of equipment,
layout and supervision. They provide a high level of product flexibility as
products move between the specialized processes. Each process is
designed to perform a variety of activities and handle frequent changes.
They are also known as intermittent processes.
2) Repetitive focus repetitive focus is a product-oriented production process
that uses modules. Modules are parts or components previously prepared,
often in a continuous process. The repetitive process is the classic
assembly line. It is widely used in the assembly of virtually all automobiles
and household appliances; it has more structure and consequently less
flexibility than a process-focused facility. Fast food firms are another
example of a repetitive process using modules. This type of production
allows more customizing than a product-focused facility.
3) Product focus product focus is a facility organized around product which
is a product-oriented. They are also known as continuous process because
they have very long, continuous production runs. A product-focus facility
produces high volume and low variety. The specialized nature of the
facility requires high fixed cost, but low variable costs reward high facility
utilization.
4) Mass customization focus mass customization is the rapid, low-cost
production of goods and services that fulfil increasingly unique customer
desires. It is not just about the variety, it is about making precisely what
the customer wants when the customer wants it economically. There are
some major challenge in mass customization focus which are product
design must be imaginative, process design must be flexible and able to
receive changes in both design and technology, inventory management
requires tight control, tight schedules that track orders and material form
design through delivery, and also responsive partners in the supply chain
can lead to effective collaboration.

TUTORIAL 5:
Five requirements of good layout are:
1) Higher utilization of space, equipment and people
2) Improved flow of information, materials and people
3) Improved employee morale and safer working conditions
4) Improved customer or client interaction

5) Flexibility