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Organizational Structure

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Coke is the world's largest soft-drink company. The Coca-Cola Company owns

four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and

Sprite). Among its other brands are Barq's, Fruitopia, Minute Maid,

POWERade, and Dasani water. In the US it sells Group Danone's spring

water brands (Dannon and Sparkletts). Coca-Cola sells Crush, Dr Pepper, and

Schweppes outside Australia, Europe, and North America. The firm, which

does no bottling, sells about 400 drink brands, including coffees, juices,

sports drinks, and teas, in some 200 nations. In 2007 Coca-Cola purchased

popular Arizona Iced Tea and Vitamin Water Producer Glaceau.

Coca-Cola (often abbreviated to "Coke") is a cola drink, and is the world's

most popular carbonated soft drink. The Coca-Cola Company's headquarters

are located in Atlanta, Georgia, where the drink was first concocted around

1884. Although Coke's inventor, John Pemberton, was not a shrewd marketer

of his drink, the ownership of Coke eventually passed to Asa Candler, whose

company remains the producer of Coke today. Candler's successful

marketing, continued by his successors such as Robert Woodruff, and

established Coke as a major soft drink first in the United States and later

around the world.

Originally designed to be sold at soda fountains, Coca-Cola was later sold in

bottles, whose distinctive shape have become a part of the drink's branding.

Major advertising campaigns have established Coca-Cola slogans such as

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"The pause that refreshes" as part of popular culture. The formula for

Coke, whose status as a trade secret has been embellished by company lore,

once contained trace amounts of cocaine, although as health regulations

were tightened, this was removed a long time ago. Nevertheless, Coca-Cola

has been criticized for its possible negative health effects, with many urban

myths surrounding it. In addition, the commercial success of the drink has

been periodically challenged, in particular by its main rival Pepsi-Cola. This

tension reached its peak during the 1980s, at the height of the Cola Wars,

which eventually resulted in the heavily-publicized introduction of "New

Coke", intended to replace the original Coca-Cola. The widely unpopular

decision was eventually rescinded in the face of public opposition.

The Coca-Cola Company started out as an insignificant one man business and

over the last one hundred and ten years it has grown into one of the largest

companies in the world. The first operator of the company was Dr. John

Pemberton and the current operator is Roberto Goizueta. Without

societies help, Coca-Cola could not have become over a 50 billion dollar


The Coca-Cola Company has on occasion introduced soft drinks under the

Coca-Cola brand name. The most famous of these is Diet Coke, which has

become a major diet cola, but others exist, such as Cherry Coke. There are

also some drinks marketed by the company but which remain unaffiliated

with Coca-Cola the drink, such as Sprite.

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In 1950, Coca-Cola was introduced in Pakistan. The manufacturing division

in Rahim Yar Khan started working in 1965.

In 1965 the Laghari Family was the owner of Coca-Cola plant, R.Y.K. They

first started the coke manufacturing in R.Y.K after obtaining the license

form Coca-Cola Company. In the start there was no plant for manufacturing

and filling the bottles. These people by hand fill the bottles with coke syrup.

This plat was named as Lagri Beverages. But they failed to sustain for long

time and have to face great loss. Then they decided to sell it.

Then in 1975 the Saith Aslam family took the hold on R.Y.K Coke plant. They

work hard to get maximum good result. In the start they also bear loss but

these people continuously work hard. Make good advertisement. After some

time they bought a auto plant for manufacturing the bottles. It was the

rising point for them. In 1980 they bought three manufacturing plants and it

was there peak point. There sale was on peak and getting maximum profit.

The Saith family captures the large market. They also owned three others

plants in Lahore, Faislabad and Karachi. They gave employment opportunities

to large group of people in the city and rural areas.

There time came to end when Coca-Cola Company realized that the quality of

Coke is decreasing in Pakistan. One reason was the tough competition with

Pepsi Cola. At that time Pepsi was getting good image in the eyes of people

by their wonderful advertisement and good taste of bottle. Then in 2000,

Coca-Cola Beverages Pakistan Limited (CCBPL) get hold on the entire plants

of coke in Pakistan with the will of Coca-Cola Company. The Coca-Cola

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Company has more than 90% shares in CCBPL. But management is in the

hands of CCBPL. CCBPL made lot of changes to increase the sale of Coke in

Pakistan. As for R.Y.K plant is concern, CCBPL changed it a lot. They made

wonderful changes in this plant. Make the separate departments for finance,

marketing, HR, Logistics.etc. Now it increased the salaries of their

employees as compare to past and giving them proper concern and attention.

They consider them their valuable assets, without whom they are nothing.

For the last 57 years, it is one of the leading companies of Pakistan. The

company wants to achieve its goals through people development. Human

Resources are treated like assets.

Head Office

In Pakistan, the head office of the company is situated at Karachi

Manufacturing Plants
The company has six manufacturing plants in Pakistan, at the following


1. Karachi

2. Lahore

3. Faisal Abad

4. Gujranwala

5. Multan

6. Rahim Yar Khan

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Marketing Offices
The marketing offices are also working in the same cities where the

manufacturing plants are working.

There are 257 permanent employees, working in the manufacturing plant of

Rahim Yar Khan. Daily wages employees are from 300 to 400. Variation in the

number of daily wages employees is due to the reason that Rahim Yar Khan is

an agricultural city and during sowing and harvest season, daily wages

employees are not easily available.









We can subdivide the company management into the following three main


Consisting of Chairman, HR & Admin Manager, Senior Manager Finance &

Accounts, Senior Marketing Manager and General Manager. The Top

management formulates policies and makes decisions about the company

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activities for achieving the objectives. General Manager implements these

policies and decisions in the factory. While General Manager's authority

consisting of the following.

* Makes decisions within the scope of his own authority.

* Assigns tasks to subordinates in their areas.

* Expects and requires satisfactory performance form subordinates.

This level of management consisting of Assistant Manager, Labor Officer,

Security Officer and Time Officer. This type of management receives

orders from General Manager and implements them through the co-

operation of lower management.

While the main responsibility of middle management is to control and direct

the operations with the consent of General Manager to get work done. It

involves in standardized production, supplies, good working conditions and

definition of standard performance and reporting of flow of work.

This department is headed by Assistant Manager and supervisor. Assistant

Manager controls all the activities of the factory according to the rules and

regulations receive from General Manager. While he performs the following

main function:

a) To maintain good relations with outside public.

b) Good relations between Govt. and Factory.

c) Good relations with general public.

Risk Management
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The Company has a system for assessing and monitoring its potential

business and financial risks. The components of this risk management system

are designed to help enable us to anticipate risks and to manage them

carefully in the pursuit of our business goals. The principles, guidelines,

processes and responsibilities of our internal control system have been

defined and established to help ensure prompt and accurate accounting of all

business transactions and to continuously provide reliable information about

the Company’s financial position for internal and external use.

However, the components of the internal control and risk management

system do not eliminate risk entirely and, thus, cannot prevent loss or fraud

in all cases. We intend to rapidly adjust the risk management and monitoring

procedures of all businesses acquired during the fiscal year, so that they

conform to coca-cola standards.

Management Commitment
The management of Coca-Cola Pakistan(CCBPL) is committed towards

ensuring the effectiveness and continual improvement of management

system through:

 Establishing those policies which are appropriate to the purpose and

the corporate principles of the company;

 Establishing measurable Objectives at all relevant functional levels;

 Creating awareness among employees about the relevance and

importance of their activities towards the achievement of company’s

goals and applicable statutory and regularity requirements;

 Establishing measures that are aligned with the interests of the

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 Creating a customer focused environment whereby their needs and

expectations govern the actions of the organization;

 Instituting mechanism for taking customers feed back; handling of

complaints on priority basis and taking corrective and (which required)

preventive actions;

 Provisioning of the necessary resources to implement; maintain and

improve the Management System and to facilitate the enhancement of

customers’ satisfaction;

 Conducting periodic and timely management reviews to ensure the

continuing suitability adequacy and effectiveness and to assess the

opportunities for improvement in the Management System;

Role Of Executive Management Committee in Policy

The Executive Management Committee comprising the CEO, the CFO COO,

and the Executive Directors of the operating divisions meets regularly to

review the results of operations, to formulate strategic plans of marketing,

production, investments, to finalize annual and seasonal budgets and to take

active and preventive measures for mitigation of risks and for seizing

business opportunities.

The committee places before Board Of Directors all such matters which are

required to be approved by it under the law as well as other matters of


Managing Director & Chief Executive Officer(CEO)

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 The managing Director & Chief Executive Officer has the overall

responsibility for implementing policies and company objectives and

for ensuring their achievement.

 He is authorized by the Board of Directors to delegate powers to

selected functionaries for the achievement of operational and

strategic achievement of these goals.

 He defines the objectives and ascertains their implementation

through an established Management system which he constantly


 He assumes the overall responsibility for the quality of the products

and services which are manufactured and marketed by the company.

Executive Committee
 The Executive Committee comprises of managing Director & Chief

Officer, Chief Financial Officer and all the Executive Directors.

 This committee meets on at least quarterly basis to address issues in

relation to the achievement of the company’s objectives and

implementation of company policies.

Chief Financial Officer

Chief Financial Officer is responsible;

 For ensuring that the company remains profitable;

 For ensuring there is positive cash flow in the company;

 To deploy and monitor the resources required for the achievement of

above targets


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Mr.Zafar Ahmad

(Grade 10)

Mr.Shahbaz Nawaz

(Grade 9)

Mr.Saeed Ahmad

(Grade 9)

Sale and Marketing

Mr.Imran Hashim

(Grade 9)

Mr.Jahanzab Malik

(Grade 9)

A.K Kazmi

(Grade 10)

Shamshad Hussain

(Grade 11)

Managers And Executives (R.Y.K Plant)

Finance Department
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 Saeed Ahmed

Accounts Manager

 Najam-ul-Hafeez

Senior officer accounts

 Sajjad Haider

Senior Purchase executive

 M.Shoaib Khan

Accounts executive

Production Department
 Daood Ehsan

Mechanical Eng.

 Fraz Mansoor

Senior Supervisor

 M.Shoaib

Supervisor Q.C

 Ali Ghazanfar

Senior officer Q.C

Marketing Department
 M.Sahafeeq Fakhar

Sale Manager

 Saeed Tanveer

Sale Manager

 Saeed M.Asim

Regional Sale Manager(Punjab)

 Ali Aamir
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Regional Sale Manager(Quetta)

Logistic Department
 Ehsan Ali Qadri


 Faqir Ahmed

Shipping Coordinator

Human Resource and Industrial Relation

 Faisal chaudhary

Assistant Manager HR

 M. Rafeeq

HR Officer

 Irfan Shabbir

Admin Executive

 Amjad Ali Bhutto

Admin Officer

 Abdul Wadood

IR Officer

 M.Rasheed

Safety Supervisor

 Ahmad Nawaz

Admin Supervisor

How Work Is Done In The CCBPL (RF)

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The departments of the organization like marketing, production, planning,

buying, and distribution department work together to fulfill the demand and

to procuring the raw material that is required for production.

Marketing department receive orders from the customers and necessary

information which beneficial for the organization. From marketing this data

going to planning department and planning department determine the total

demand and required raw Material for the demand. Planning department is

the center point of whole process.

Planning say to buying to purchase raw material with considering the lead-

time Than buying department thinking about purchasing the raw material and

contact With suppliers and choose certified suppliers and check the quality

the raw material and purchase the raw material if it is satisfy with all


Planning department also say to production department to produce required

products at time, about categories and lot size which should fulfill the

demand and time when products are required. Then production department

get the required raw material from the buying department which have been

already purchased that material .Now Production department start the work

and manufacture all products as soon as required.

Planning department also say to distribution department to place the

shipments and timing of that shipment. Distribution dept. gets the finished

goods from the production and ship the products at mention places and get

the receive approval from the Customer. In this way all process continues

and works in the sequence.

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Efficiency of the organization depends upon all departments of the

organization. Specifically planning, marketing, distribution, buying and

production departments play more important role to increase the efficiency

of the organization.


Marketing Department

Planning Department

Buying n
Departmen Departmen
t t


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Organizational chart tells about organizational structure and it contains two


a) Division of labor.

b) Reporting structure.

Division of Labour
It is also called horizontal structure.

There are three types of division of labour which are following.

 Functional organization.

 Divisional organization.

 Matrix organization.

Functional Organization
These types of organization are function based. It is also called


Ex: Finance, H.R.M, production, marketing etc

Divisional Organization
Divisions are created on the basis of area, customer and product.

These are some time called SBU (strategic business units).

Matrix organization
These types of organization are of dual nature. These are also called

Hybrid organization.

Matrix organization = Functional org. + divisional org

This organization is functional based organization.

Reporting structure
It is also called vertical structure. It is a component of organizational chart.
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Hierarchy Structure
In hierarchy structure there is unity of command. It is also called chain of



Middle Level

Low Level

Number of subordinates reporting to one superior. There are two types of

span of control.

(1) Narrow span.

(2) Broad span.

(1) Narrow span

In narrow span there are more reporting level due to this organization

are called TALL organization.

(2) Broad span

It include less reporting levels due to this organizations are called

FLAT organizations.
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Any company in Pakistan follows following chain of their employees:

 Share holders



 Top level

 Middle level

 Front line

Coca-Cola use broad span of control.

Delegation in Coca-Cola
As we know that any organization can never operate and grow without


Delegation is the assignment of new or additional responsibilities to


Managers assign a large number of tasks to their subordinates and supposed

to complete it.

When the manager or superior can also give the legitimate right to make

decisions and to tells the other that what to do, it means that they give him

the authority or power.

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The expectations of superior that the subordinate will perform the job, take

corrective action when necessary and report upward about the quality and

performance of work of individuals working under his owner.





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Accounts Director
HR\IR Director

S&M Director D&L Director

Maint. Director Technical Director

QC Director Prod. Director

Plant Manager

Organizational Chart CCBPL R.Y Khan

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HRIR Manger Accounts Manger

Technical Manger QC Manager

S&M Manger Production Manger

D&L Manger Maintenance Manger

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Organizational Chart HR\IR Department

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HRIR Manger

Astt. Manager HR\IR Admin Executive

HR. Officer Admin Officer

HR Coordinator


IR Officer

Office Boys
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Organizational Chart Accounts Department

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Accounts Manger

Astt. Accounts Manager Purchase Executive Store Executive

Accounts Executive
Purchase Officer Store Officer

Accounts officer

Astt. Purchase Officer Astt.Store officer

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Organizational Chart Maintenance


Maintenance Manager

Electrical Engineer Mechanical Engineers

Electrician Line Operators

Mechanic Helper
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Organizational Chart Sales & Marketing



Regional Sales Key Accounts Executive

Manager Sales & Services

Sales Manager

Astt. Key Accounts

Cooler Technicians
MDO Executive

Sales coordinator
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Organizational Chart Quality Control


Quality Control Manger

QC Officer Ast. Manager Quality Control Quality Control Executive

QC Officer Lab Officer

Ast. QC Officer

Lab Assistant
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Organization Chart Distribution Logistic

D&L Manager

Astt D&L Manager

Fleet Executive D&L Executive

Astt. Fleet officer D&L Officer

Fleet Officer
Astt. D&L Officer

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