Beruflich Dokumente
Kultur Dokumente
Ques : 2
Option A
Option B
Option C
Option D
Ques : 3
Option A
Option B
Option C
Option D
Ques : 4
Option A
Option B
Option C
Option D
AMB107
Section B
Ques : 6
Option A
Option B
Option C
Option D
Ques : 7
Option A
Option B
Option C
Option D
Improvement in the production yield from machine X using modern techniques is example of
Problem Solving
Problem Oriented
Both
None of above
Ques : 8 The systematic gathering, recording and analyzing of data relating to the marketing of goods and services.definition given by:
Option A Kotler
Option B AMA
Option C Green & Tull
Option D None of above
Ques : 9
Option A
Option B
Option C
Option D
Ques : 10 If the organisation is considering extending its business into new markets or adding new services or product
lines
Option A Primary MR
Option B Secondary MR
AMB107
Ques : 12
Option A
Option B
Option C
Option D
Ques : 13 The researcher creates a quasi-artificial environment to try to control spurious factors, then manipulates at
least one of the variables to get an answer to a research
Option A Qualitative MR
Option B Quantitative MR
Option C Observational techniques
Option D Experimental techniques
Ques : 14
Option A
Option B
Option C
Option D
Ques : 15 Research performed by using a literature search, surveying certain people about their experiences, focus
groups, and case studies.
Option A Exploratory RD
Option B Causal RD
Option C Descriptive RD
Option D None of above
Ques : 16 To know the characteristics of certain groups such as age, sex, educational level, income, occupation, etc.
Option A Exploratory RD
Option B Causal RD
AMB107
In which type of research may develop hypotheses, but it does not seek to test them
Exploratory RD
Causal RD
Descriptive RD
None of above
Ques : 18 To describe users of a product, determine the proportion of the population that uses a product, or predict
future demand for a product, which type of research is useful:
Option A Exploratory RD
Option B Causal RD
Option C Descriptive RD
Option D None of above
Ques : 19
Option A
Option B
Option C
Option D
Ques : 20
Option A
Option B
Option C
Option D
Once it has been decided to obtain primary data, the mode of data collection can be:
Survey
Observational Method
Projective techniques
i) & ii)
Ques : 21
Option A
Option B
Option C
Option D
Ques : 22
Option A
Option B
Option C
To test concepts before they are launched in the marketplace, which research design is best:
Exploratory RD
Causal RD
Descriptive RD
AMB107
Ques : 24
Option A
Option B
Option C
Option D
Observation techniques can be part of qualitative research as well as quantitative research techniques
TRUE
FALSE
can't Say
None of the above
Ques : 25
Option A
Option B
Option C
Option D
Ques : 26
Option A
Option B
Option C
Option D
Ques : 27 "The meaning of family might differ from urban and rural as it may consider the nuclear or the joint family
system especially in India" - which type of data is required?
Option A Primary MR
Option B Secondary MR
Option C Anyone of the above
Option D None of above
Ques : 28
Option A
Option B
Option C
Option D
AMB107
Ques : 30 List of registered voters and customer lists from magazine publishers, credit card companies are the
example of
Option A Sampling Unit
Option B Sampling frame
Option C Sampling gap
Option D Sample elements
Ques : 31
Option A
Option B
Option C
Option D
To judge the reliability and validity of raw data which method should we use?
Non-Probability
Probability
Mixed
None of above
Ques : 32 "The researcher must be able to secure a complete listing of the potential sampling units that make up the
defined target population." the statement is valid for:
Option A Simple Random Sampling
Option B Systematic Random Sampling
Option C Stratified Random Sampling
Option D Cluster Sampling
Ques : 33 "The skip interval must not correspond to a systematic change in the target population." This consideration
is valid for
Option A Simple Random Sampling
Option B Systematic Random Sampling
Option C Stratified Random Sampling
Option D Cluster Sampling
Ques : 34 "To minimize the variability (or skewness) within each stratum and maximize the differences between
strata." above statement is valid for:
Option A Simple Random Sampling
Option B Systematic Random Sampling
Option C Stratified Random Sampling
AMB107
The assurance of representativeness in the sample is advantage of which of the sampling method:
Simple Random Sampling
Systematic Random Sampling
Stratified Random Sampling
Cluster Sampling
Ques : 37 When the sampling units are divided into mutually exclusive and collectively exhaustive sub-populations,
which type of sampling method it is:
Option A Simple Random Sampling
Option B Systematic Random Sampling
Option C Stratified Random Sampling
Option D Cluster Sampling
Ques : 38 Below written example are valid for which type of research? "A store on a given day, the audience for a
movie shown at a particular time"
Option A Simple Random Sampling
Option B Systematic Random Sampling
Option C Stratified Random Sampling
Option D Cluster Sampling
Ques : 39
Option A
Option B
Option C
Option D
Ques : 40
Option A
Option B
Option C
Marketing research is the function that links the consumer, customer, and public to the marketer through
Information
Sales.
Computer
All of the above
Ques : 42 Information is used to identify and define marketing opportunities and problems; to generate, refine, and
evaluate _____________ actions
Option A Sales
Option B Marketing
Option C Computer
Option D Database
Ques : 43 Managers cannot always wait for information to arrive in bits and pieces from marketing departments.
They often require ________ studies of
Option A Formal
Option B Informal
Option C Convenient
Option D inconvenient
Ques : 44 ________must be able to help the manager define the problem and to suggest ways that research can help
the manager make better decisions
Option A Marketing Manager
Option B Finance Manager
Option C Marketing Researcher
Option D All of the above
Ques : 45
Option A
Option B
Option C
Option D
Ques : 46
Option A
Option B
Option C
Researchers can rarely obtain all the data they need from ________ sources
Environmental
Primary
Secondary
AMB107
Defining the problem and research objectives is often the ________ step in the research process
Easiest
Hardest
Cant say
All of the above
Ques : 50 ________must be able to help the manager define the problem and to suggest ways that research can help
the manager make better decisions
Option A Marketing Manager
Option B Finance Manager
Option C Marketing Researcher
Option D All of the above
Ques : 51
Option A
Option B
Option C
Option D
Managers who know little about the importance of research may obtain ____________conclusions
Suitable
relevant
Subtle
Irrelevant
Ques : 52 Managers must know enough about marketing research to help in_________.
Option A Organizing
Option B Controlling
AMB107
When the problem has been defined, the manager and researcher must set
Research Principles
Research objectives
All of the above
None of the above
Ques : 54
Option A
Option B
Option C
Option D
Ques : 55
Option A
Option B
Option C
Option D
The second step of the marketing research process calls for determining.
Sample size
objectives
Information needed
All of the above
AMB107