SEO: An Hour a Day

Site Assessment Worksheet

Home Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site in two clicks or fewer by
following HTML text links or image links containing ALT attributes (not pull-downs,
login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.

Copyright 2006-2008, Jennifer Grappone & Gradiva CouzinPage 1 of 5

HTML text on this page contains my exact target keywords.

This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.

Copyright 2006, Jennifer Grappone & Gradiva Couzin

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The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:

Copyright 2006, Jennifer Grappone & Gradiva Couzin

Page 3 of 5

Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.

CONVERSIONS Online and Offline

Conversion Name
[Month]:
number, quality, or
dollar value

Copyright 2006, Jennifer Grappone & Gradiva Couzin

[Month]:
number, quality,
or dollar value

[Month]:
number, quality,
or dollar value

Page 4 of 5

Examples:
Lead form Submittals
Online Sales: Product 1
Phone Sales: Product 1

6 good leads

12 bad leads
3 good leads

4 bad leads
4 good leads

$12,300

$21,300

$31,200

63 sales

23 sales

54 sales

Copyright 2006, Jennifer Grappone & Gradiva Couzin

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