COMPANY

VALUE
AND
VISION
MISSION
AMITHYA HOTEL INTERNASIONAL

Created
by HR
Coorpora
te

Amithya Hotel Internasional :

originated from an aspiration that is applied in a
tremendous business potential, Mr. Tjio Yohanes Sucipto
as a businessman who has experience in seeing the
potential and opportunities for businesses want an
organization that is encapsulated in a management. as a
businessman who owns the property hospitality feel can
further develop his ideas and ideals in the hospitality
industry. departs from it, Mr. Zainul Arifin not wasted the
opportunity. with his experience and expertise in
management, with experience in the hospitality industry
who have been recognized by practitioners of hospitality,
he formed a hospitality management based on the
ideals, the future, as well as excellence services, then
Amithya then created as a symbol of the hospitality
industry in the future.

Amithya
Hotel
Internasional
.
Means
Loveable
Angle with Wing
as logo, as Fastest
growing company
on
hospitality
industry & the first
hospitality
management
on
East Java.

Company Culture, Vision Mission, & Core Value

Fly your wings

to the Future.

Amithya Hotel Internasional :

As a fastest growing company on hospitality industry &
the first Hospitality Management on East Java, especially
located at Surabaya.
Amithya has fully aligned
acquisition/development with operations and internal
fund management, creating an efficient, risk-adverse
business model designed to grow at an unprecedented,
disciplined rate.
What is definition of Amithya ?
The Definition of Amithya is Loveable Angel, and denoted
by symbol wing on letter A. with purple as the color of
the full meaning of luxury, love and hope.
Amithya mean loveable angel, why we took angel as our
meaning. we know that the angel is one of divine

Why Wing as logo ?

wings is one of the dreams of human beings, with wings that humans can fly
high to get to see the entire world and is symbolized as a way to reach the
highest possible ideals. meaning the wings for us was to symbolize a dream
to achieve goals in the future to be one of the best hospitality management in
the world, with a high fly that we can achieve what is envisioned in the future,
dreams, and imagination without limits
But it look like feather ?
true, fur is also part of the wing, where each feather wing blends into a
beautiful and magnificent. fur is a simple thing that can be a beautiful wings.
should in hospitality, where all the great things stems from a simple case, a
simple action such as a smile can give a great effect to others. many great
things start from a small and simple thing, a long journey begins with one step.
for us every little experience will make us able to soar into the future to achieve
high ideals.
So, where Amithya destination ?

Company Culture, Vision Mission, & Core Value

creation illustrated embodiment has a beautiful, majestic, and fly. we also

want to realize the ideals and dreams of the magnificent and beautiful that
we can take it to fly as high, especially the ideals and expectations in the
hospitality industry. the meaning of the angels loved one, we hope can give
love in our ideals and bring a high fly everyone to be able to see the beautiful
world of the highest sky and dream.

Our goal is in the future, with imagination and high ideals to be one of the
best hospitality management and make a dream to establish a new concept
of hospitality, both in product and services
What vision of Amithya ?
Being a best management in running, invest, and develop in the
hospitality Industry. Our dream to create a new concept in the world of
hospitality by bringing the future into the present, provide a different
experience, as well as a profitable investment. We are cohesive team creating
a legacy as the leading private hospitality investment and operating
company, Recognized by our associates and guests as continually setting a
higher standard of excellence
What mission of Amithya ?
Delivering happiness to customers by making the different services,
unforgotten, and far exceeded their expectations. We strive to

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understand thoroughly the needs of our guests and to surpass their

expectations consistently by delivering personal and intuitive services.

Did Amithya have Motto which describes all the expectations and
wishes ?
Yes, we Have. Heres Our Motto :

Bring Future experience to you means that we are going to bring

something from the future into the present, giving what is expected in the
future will come to this day, and give a new experience that has not been
obtained in the present.

Why we bring future experience ? because we believe that the future is a

best place ever imaginable, where hope, aspirations, and dreams are in the
future. we try to give what the expectations and imagination of the people in
the future.

Why give it to you ? because you are the people who have hopes and dreams
for the future, you are the one that we later on we can provide a best service
as you envisioned.

Sure, we have the assets are of high quality, we have the best people, highclass standards, the best experience, as well as the different services that will
provide the most beautiful thing in your life. which is one of our strategies to
achieve what our goal. one of whom is an employee. for our employees is one
of our wings that can bring the ideals and to realize the expectations of our
consumers.
So we have, Company Core Value as our guidelines for behavior and attitude.
like a possessed angel wings, symbolized by a word, that is DIVINE. The word
itself represents a beauty with a large and magnificent form for the viewer,
such as those in the paintings the artist made about the depiction of angels.
such as the meaning of the name amithya itself, we expect that our
employees as assets can provide sincerity, compassion, and beauty in doing
the best service and memorable for you
we try to combine them into a unitary word that each letter has its own
meaning. Heres the detail :

Company Culture, Vision Mission, & Core Value

And then what Amithya have to achieve it ?

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Diligence :
a success can not be achieved with perseverance always done continuously.
with the desire to achieve, consistent in disciplinary action, as well as trying
to make a productive action, then the perfect result will be obtained.

a good man is someone who is able to give a good contribution to others, by

giving a good example to everyone there. contribution in the form of how it
shows a sense of happiness by showing how happy in doing the work, and
passionated to enjoy his job.
Valuable :
everyone should be able to show his qualities in what way he contributes to
himself and others. It will show the high quality that was in him. the person
will make himself valuable by providing maximum contribution to his work for
the company to have prosperity and ultimately the well-being back to himself.
Intelligent :
one of the things that can be viewed in real about the quality of a person is
with his intelligence. be the one who always wants to know so that he can
learn and develop itself toward the better. not just simply intellectual, but also
emotional intelligence to be able to act in accordance with the norms and
rules in society
Noble :

Company Culture, Vision Mission, & Core Value

Influence :

be someone who serves others required to have sincerity, friendliness,

respect, and humility. no one can bring a sense of happiness in one's heart
without any sense of reverence, respect, and virtuous character to others.
Enlighten :
personality construct, by providing motivation, advice, and knowledge and
science to others, so that what he had beneficial for himself or others. Willing
to share their knowledge on the hope that other people feel something useful
and get better.
we hope that the values that we convey to all those who are in amithya can
be implemented properly, because the attitudes that will display a beautiful
great character, manners, and extraordinary gorgeous making the service to
guests to be very memorable and not forgotten, because it can not be found
elsewhere, but only under a wingspan amithya.

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Outstanding, then what is owned amithya to be able to show these

things?
We have three brands in each with representing the needs of today's
consumers without prejudice and loss of service typical of Amithya itself. 3
brand is our form guests who want to experience things that according to
him, in the sense that we give you the option to the consumer to be able to
imagine and get something like what they expected.
So, guest can choose according from what they want & need ?
Yes, absoluty yes. we understand the needs of consumers, with our
experience in the hospitality industry, we feel that the hotel is not just a place
to rest, stay, or have a meeting, but more than that. Consumer can choose
based on Factors that influence consumer behavior is the cultural, social,
personal, psychological. Most of these factors are not considered by
marketers but in fact should be taken into account to determine how far the
factors that influence consumer behavior consumer purchase ( Kotler,
2001:144). According this statement & real condition on people, we Create 3
brand that can accommodate all of consumen need.
for now, consumers are not just buying what is sold, they are also influenced
by the consideration of many things: the consideration of social, personal and
psychological. 3 departing from these conditions, we finally also creates 3
brand expected proper consideration of the consumer.
as we know, that lifestyle, economic, and personality / self concept also
influence the selection. because that's three brands we can give what is
attached close to you. We introduce :

That's three brands that we have that each brand has style, service, and a
display that can express the desires of consumers.

Our first brand was the mozza, which is a symbol of youthful, busy, and
enjoyment of life. with the motto dynamozza and comfort we hope to be like a
young man who is always dynamic, cheerful, sociable, technological literacy,
as well as having a pleasant life. the mozza hope to provide a service to
young people, young professionals, or anyone who has a young soul. with a
bright display, and displays the spirit of youth.
brought as 3-star hotel, the mozza provide a comfort that illustrates the
creativity of thinking of young people in the room design, the spirit of youth in
the facilities provided, and several cafes and restaurants serving the needs of
young people, supported by our employees with a view teenagers.
What The Mozza got to bring it ?

Company Culture, Vision Mission, & Core Value

dynaMOZZA & Comfort

The Mozza have their Core Valuew which is Gorgeous, Great, & Groovy. 3
word is featuring a young person with a trendy and fashionable appearance,
good character and charming, and showed great action. it is the reference for
all employees who are in the mozza. commonly abbreviated as 3G, three
things are required for there to provide a service that is truly young at heart,
we believe that everyone has and has a young soul, no matter what age. we
want to show how you served as a friend. so that our services always be
missed by guests like a friend to miss his friend

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Elite, Elegant, Marvelous

The next is a grand mozza brand, a brand that displays an elegant concept,
for Elite people, and a marvelous view to be of service. intended for
executives who present themselves as someone who has a high quality and
has an elegant life. Grand Mozza represent to you that want a classy service
because you are the people who deserve to get a service that is presented to
the prosperous, elite, professional.
bears the 4-star hotel, grand mozza offers splendid concept with you that has
the prestige that became the pride in yourself. with an elegant look in any
room, supported by facilities that make that you are a person of high status
and a restaurant with proper care you are the person with VVIP status.
What Grand Mozza got to bring it ?
Grand Mozza have their core value, which is Elegant, Chic & Stylish. where
those three things symbolize a service elegantly displayed in a beautiful and
stylish, to produce an elite service to those who have a high class and deluxe.
because we know that the ministry elegant it is a pride for those of you who
also has the look of an elite, we also must be properly serve you with its
stylish appearance and chic, that shows to whom we serve.

The next is amithya luxury brands, with concepts like carrying a personal
service to a king. Luxury Amithya present a luxury and splendor that makes
you a king and queen. we know that how a king spends his time, a service
that fancy, expensive, and intimate dedicated to him, because we know that
a king should be treated in a special and specific.
amithya luxury bears the 5-star hotel, comes with the concept of personal
service with a sense that every customer will receive special services.
showing the concept of beauty should you see a royal palace, providing a full
service such as providing service to a king or queen. the concept of luxury
rooms make you feel that you're in a bedroom in the kingdom. scenery that
makes you feel that all the luxuries offered to you, a special dish just a king
and queen who can eat, supported a ministry where you are king at this time.

Company Culture, Vision Mission, & Core Value

Amazing Beauty on a Different Luxury

What Amithya Luxury got to bring it ?

Grand Mozza have their core value, which is Amazingly different indulge.
This concept is used for our customers who want to feel different sensations,
but presented with personal service, a different touch, as well as generating
tremendous satisfaction. therefore we hope for what we do can give you a
satisfaction and special memories to our guests, so visit our place is a great
opportunity and the best in your life.
What Mozza mean ?
mozza itself comes from the word moza derived from the expression of
Egyptian and Arab nations to show the beauty of a woman. an elegant
woman, Marvelous as well as having beauty called moza. we hope like seeing
a beautiful woman, would appear to be interested want to know the feeling,
approaching, even conversing with him. We also want consumers see the
hotel we should see a beautiful woman and keen to approach it because of
the beauty, elegance, and beauty.

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but in writing, mentioned the word mozza, according to the philosophers, one
of which is kabalarian, mozza itself is a name that has a meaning based on
numerology is an artist, which has given you a clever, deep mind and the
talent to excel in highly inspirational lines of endeavor.The Philosophy teaches
that the name, being composed of mathematically ordered symbols of
language, represents a mathematical formula that influences an individual's
entire life.
Then what purpose of the name ?
Our goal is to combine the two meanings is a beautiful woman and an artist.
we hope that people see us like a flawless and graceful woman who makes
everyone amazed and interested in approaching and we want to be an artist
should work involving energy, thoughts, feelings, and intuition therein. we
hope to use the name of the property that can show her beauty so that all
others will be attracted to her, because people will feel amazed, amazed and
happy when looking at a beauty. And also we look forward to all employees
can work like an artist who produces a masterpiece. where not only workers
who poured out, but there are deep feelings, emotions overwhelming
happiness, as well as a keen intuition that ultimately make the results of such
art has a high quality and are invaluable.

Amithya is a team ?
true, we realized that we were a group of people who have the same vision
and mission capabilities and advantages of each. for us, a team is a form the
way we work together to achieve what we aspire to and dream about,
therefore we together strive to complement each other so that we become a
strong team

Company Culture, Vision Mission, & Core Value

Great team is the

team that
complement each
other. Pep Guardiola, Football Coach

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