Beruflich Dokumente
Kultur Dokumente
UPDATED 01.10.2015
Index
THE GRAPHICS GUIDELINES
The logo story
3
The official Finnair logo
4
Prohibited use of the logo
5
The official F emblem
6
The official F emblem versions
7
Prohibited use of the F emblem
8
The Finnair brand hierarchy
9
Placement of a unit or sub-brand name near the Finnair logo as a guiding element
10
Finnair Plus logo
11
Finnair logo and oneworld logo
12
Colours and using colours in layout/colour proportions
13
Typography
14
Use of typography
15
UPDATED 01.10.2015
UPDATED 01.10.2015
1. MINIMUM SIZE
2. SAFETY AREA
Navy Blue
Grey / Silver
UPDATED 01.10.2015
1. PROPORTIONS MODIFIED
2. PROPORTIONS MODIFIED
3. LOGO MODIFIED
4. WRONG COLOUR
UPDATED 01.10.2015
5. OUTLINES ADDED
9. COLOURED LOGO
USED WITH IMAGE
UPDATED 01.10.2015
1. MINIMUM SIZE
2. SAFETY AREA
Navy Blue
Grey / Silver
UPDATED 01.10.2015
1. PROPORTIONS MODIFIED
2. PROPORTIONS MODIFIED
3. EMBLEM MODIFIED
4. WRONG COLOUR
UPDATED 01.10.2015
5. OUTLINES ADDED
9. COLOURED EMBLEM
USED WITH IMAGE
FINNAIR CARGO
UPDATED 01.10.2015
FINNAIR PLUS
CARGO
CARGO
x = Maximum Height
CARGO
x = Maximum Height
CARGO
CARGO
x = Maximum Height
The name of the sub-brand is always typed with upper case letters and
Amplitude Wide Light. Use Amplitude Wide Book or Regular weights if
there is a need for bolder type, etc. in an illuminated logo combination.
The name of the sub-brand or name should always be placed either on
the right side or below the Finnair logo.
Please find more examples of correct use of the Finnair logo and
signage in the Spatial Concept document.
UPDATED 01.10.2015
10
SAFETY AREA
Use the Navy Blue logo whenever possible. Where the Navy Blue logo would
not be clearly visible, use the alternative colour versions to maximize the visibility.
Please see the colour specifications on page 20.
MINIMUM SIZE
Minimum width of
the logo is 20 mm.
Navy Blue
Grey / Silver
UPDATED 01.10.2015
11
right
centre
centre
1. Lock-to-line
This is the preferred method and should be
used wherever possible.
Communications
The communications relationship should be used in: advertising, collateral, travel
documents, on-line. The oneworld logo may sit left or right of the airline logo,
depending on the layout however for consistency within carriers own material,
carrier should elect a preferred positioning and incorporate into their own
guidelines.
2. Lock-to-line vertical
When it is not possible to use option 1, for
example on extreme vertical formats, it may
be necessary to lock to a vertical line.
3. Lock-to-frame
When it is not possible to use option 1, and in certain
signage applications, it may be necessary to use a
lock-to-frame position. In this scenario, you size the
oneworld logo relative to the airline logo and position
in the lower right corner as shown. In co-located signs,
care must be taken to ensure consistent size and
position of the oneworld logo.
centre
167% of A
centre
143% of A
Signage
The signage relationship should be used in: kerbside signs, ticket sales, check-in
desk, self-service check in kiosk, totems, monitors, queue signs, FIDS, lounges,
connection signs, transfer desk, customer service desk, baggage services.
In signage, the oneworld logo is 143%
of the height of the Finnair logo.
UPDATED 01.10.2015
12
FINNAIR COLOURS
MAIN COLOURS
Navy Blue is the official colour of the Finnair brand. Its used mainly in
the logo and emblem.
ACCENT COLOURS
13
TYPOGRAPHY
The official font family of Finnairs identity is Amplitude.
Identitys supporting typeface is ITC Caslon 224.
Use 80% or less black in body copy and headlines.
Amplitude
Amplitude Condensed Light
Amplitude Light
Amplitude Book
Amplitude Regular
Amplitude Medium
Amplitude Bold
Amplitude Black
Amplitude Ultra
Helvetica Regular
Arial Regular
Verdana Regular
Georgia Regular
Helvetica Italic
Arial Italic
Verdana Italic
Georgia Italic
Helvetica Bold
Arial Bold
Verdana Bold
Georgia Bold
UPDATED 01.10.2015
14
USE OF TYPOGRAPHY
The official font family of Finnairs identity is Amplitude. Always prefer
Amplitude when creating content for Finnair.
When highlighting or creating distinctive messages with typography
you can use ITC Caslon 224 to support the use of Amplitude.
Use 80% or less black in body copy and headlines.
FINNAIRS OFFICIAL FONTS HAVE BEEN
DEFINED FOR TWO DIFFERENT PURPOSES:
UPDATED 01.10.2015
15