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TRAINING REPORT

ON
CUSTOMER RELATIONSHIP MANAGEMENT AT
UNICON SECURITIES PRIVATE LIMITED
Submitted to

MAHARSHI DAYANAND UNIVERSITY, ROHTAK


In partial fulfillment of the requirements
For the award of the degreeof

BACHELOR OF BUSINESS
ADMINISTRATION
(INDUSTRY INTEGRATED)
(Semester-II)
Submitted by
Name: SIDHANTH BHATIA
Regn. No. 1073900589
Roll No. 1090110589

Jagannath Institute of Management Sciences


34, Ring Road, Lajpat Nagar-4
NEW DELHI-24
(ELC code:331012066)
July 2011

BACHELOR OF BUSINESS ADMINISTRATION


(Industry Integrated)
TOSTUDENT DECLARATION
I hereby declare that the Training Report conducted at
UNICON SECURITIES PRIVATE LIMITED, CONNAUGHT
PLACE
Under the guidance of
(Ms. ShaliniWadhwa)
Submitted in partial fulfillment of the requirements for the
Degree of
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
Is my original work and the same has not been submitted for the award
Of any other Degree or other similar titles or prizes.

Place:
Date :

Name :Sidhanth Bhatia


Regn. No. 1073900589
Roll No. 1090110589

CERTIFICATE
This is to certify that Sidhanth Bhatia, a student of the
MaharshiDayanand University, Rohtak, has prepared his training report
entitled customer relationship management atUNICON SECURITIES
PVT. LTD.,

Under my guidance. He has fulfilled all requirements leading to award of


BBA (Industry Integrated). This report is the record of bonafide training
undertaken by him and no part of it has been submitted to any other
university or Educational Institution for award of any other degree or
similar titles or prizes.

I wish her all success in life.

Signature of Faculty Guide


Dr. vandana yadav
Designation
Qualification
Seal of the ELC

CERTIFICATE

This is to certify that Mr. Sidhanth Bhatiawho has pursing BBA (Industry
Integrated) course of MaharshiDayanand University, Rohtak, at Jagannath
Institute of Management Scienceshas undergone management training at
our organization from June.. to August.

His performance during the training period was found to be


satisfactory.

We wish him success for his future endeavours.

Authorized Signatory
Name
Designation

ACKNOWLEDGEMENTS
It is my pleasure to be indebted to various people, who directly or indirectly
contributed in the development of this work and who influenced my thinking,
behavior, and acts during the course of study.

I express my sincere gratitude to Ms.ShaliniWadhwa(Assistant Vice PresidentEquity), worthy Principal for providing me an opportunity to undergo summer training
at Unicon Securities Pvt. Ltd.
I am thankful to Mr. Manish Mulwani, Relationship Vice President-Equity of
Unicon Securities for his support, cooperation, and motivation provided to me during
the training for constant inspiration, presence and blessings.
I also extend my sincere appreciation to Mr. Kunal(Assistant Vice President-Equity),
of unicon Securities who provided their valuable suggestions and precious time in
accomplishing my project report. Lastly, I would like to thank the almighty and my
parents for their moral support and my friends with whom I shared my day-to-day
experience and received lots of suggestion that improved my quality of work.

(Sidhanth Bhatia)

CONTENTS:
CHAPTER 1: INTRODUCTION
1.1
1.2
a.
b.
c.

General introduction about the sector.


Industry profile.
Origin and development of the industry.
Growth and present status of the industry.
Future of the industry.

CHAPTER 2: PROFILE OF THE ORGANIZATION


2.1 origin of the organization.
2.2 Growth, Development & present status of the organization.
2.3 Organization structure and organization chart.
2.4 product and service profile of the organization.
2.5 Market profile of the organization.
CHAPTER 3: DISCUSSIONS ON TRAINING
3.1 Students work profile (Role and Responsibilities)
3.2 Key learning from training.
CHAPTER 4: STUDY OF SELECTED RESEARCH PROBLEM
4.1 Statement of research problem.
4.2 Statement of research objectives.
4.3 Research design and methodology.
CHAPTER 5: ANALYSIS
5.1 Data analysis.
5.2 Summary of Findings.
CHAPTER 6: SUMMARY AND CONCLUSIONS
6.1 Summary of Learning Experience.
6.2 Conclusions and Recommendations.
APPENDICES
Annexure re like copy of questionnaires, interview schedule, and leaf lets, brochures,
photographs to be enclosed.
BIBLOGRAPHY

LIST OF TABLES
Sl. No.

Table no.

1.

2.

3.

4.

5.

6.

7.

8.

9.

Table Title
Invest in shares, commodity, currency,
property
Awareness of share market
Awareness of Demat Account
Duration of investment in stock exchange
Do you trade
Types of scripts
Conversion of shares electronically
Satisfaction of demat provider
Problems faced by respondents regarding
trading

Page No.
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63
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LIST OF GRAPHS & CHARTS


1.

2.

3.

4.

5.

6.

7.

8.

9.

Invest in shares, commodity, currency,


property
Awareness of share market
Awareness of Demat Account
Duration of investment in stock exchange
Do you trade
Types of scripts
Conversion of shares electronically
Satisfaction of demat provider
Problems faced by respondents in trading

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63
64
65
66
67
68
69

CHAPTER:1
INTRODUCTION

1.1 General Introduction about the sector


In economics, currency refers to a generally accepted medium of exchange. These are
usually the coins and banknotes of a particular government, which comprise the physical
aspects of a nation's money supply. The other part of a nation's money supply consists of
bank deposits (sometimes called deposit money), ownership of which can be transferred
by means of cheques, debit cards, or other forms of money transfer. Deposit money and
currency are money in the sense that both are acceptable as a means of payment.
Money in the form of currency has predominated throughout most of history. Usually
(gold or silver) coins of intrinsic value (commodity money) have been the norm.
However, nearly all contemporary money systems are based on fiat money modern
currency has value only by government order (fiat). Usually, the government declares the
fiat currency (typically notes and coins issued by the central bank) to be legal tender,
making it unlawful to not accept the fiat currency as a means of repayment for all debts,
public and private.
Currency is the ultimate commodity. A foreign currency trade takes place every time a
company or government buys or sells products or services in a foreign country; one
currency is exchanged for another. A large number of individuals and organizations also
do currency trading for speculative purposes. Consequently, it is no surprise that the
foreign currency exchange market, also known as "Forex. (Foreign Exchange)" And
Currency futures are futures markets where the underlying commodity is a currency
exchange rate, such as the Indian Rupees to US Dollar exchange rate, or the British
Pound to US Dollar exchange rate. Currency futures are essentially the same as all other
futures markets (index and commodity futures markets), and are traded in exactly the
same way.
Futures based upon currencies are similar to the actual currency markets (often
known as Forex), but there are some significant differences. For example, currency
futures are traded via exchanges, such as the CME (Chicago Mercantile Exchange), but
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the currency markets are traded via currency brokers, and are therefore not as controlled
as the currency futures. Some day traders prefer the currency markets, and some day
traders prefer the currency futures. I recommend the currency futures as they do not
suffer from some of the problems that currency markets suffer from, such as currency
brokers trading against their clients, and non centralized pricing.

1.1

1.1

INDUSTRY PROFILE

The currency and valuation profile determines which valuation views can be stored in
which currencies. The combination of currency and valuation view for example, group
currency and profit center view is referred to as a valuation approach.
Currency is the ultimate commodity. A foreign currency trade takes place every time a
company or government buys or sells products or services in a foreign country; one
currency is exchanged for another. A large number of individuals and organizations also
do currency trading for speculative purposes. Consequently, it is no surprise that the
foreign currency exchange market, also known as "Forex. (Foreign Exchange)" And
Currency futures are futures markets where the underlying commodity is a currency
exchange rate, such as the Indian Rupees to US Dollar exchange rate, or the British
Pound to US Dollar exchange rate. Currency futures are essentially the same as all other
futures markets (index and commodity futures markets), and are traded in exactly the
same way.
10

Futures based upon currencies are similar to the actual currency markets (often
known as Forex), but there are some significant differences. For example, currency
futures are traded via exchanges, such as the CME (Chicago Mercantile Exchange), but
the currency markets are traded via currency brokers, and are therefore not as controlled
as the currency futures. Some day traders prefer the currency markets, and some day
traders prefer the currency futures. I recommend the currency futures as they do not
suffer from some of the problems that currency markets suffer from, such as currency
brokers trading against their clients, and non centralized pricing.

11

12

1.2Use
We need to assign the currency and valuation profile to a controlling area and then
activate the profile. This ensures that the data is updated consistently in all the affected
applications. The system checks whether the valuation approaches in Controlling, the
material ledger, and Financial Accounting as well as the settings for the company codes,
depreciation areas, and plants are consistent with the profile.
The currency and valuation profile consists of a combination of currency type and
valuation view. You can store up to three valuation views in up to two currencies
throughout your system.(If you use three views, two of these must use the same
currency.) The combination of valuation view 0 (legal) and currency type 10 (company
code currency) is automatically contained in each profile in order to fulfill legal
requirements.

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Integration
Once you have created the profile, you need to specify which valuation approaches
(which currencies and valuation methods) you want to store in your system. You do this
by assigning the profile to your controlling area and then activating it.

Origin and development of the industry


Early currency
Currency evolved from two basic innovations, both of which had occurred by 2000 BC.
Originally money was a form of receipt, representing grain stored in temple granaries in
Sumer in ancient Mesopotamia, then Ancient Egypt.
This first stage of currency, where metals were used to represent stored value, and
symbols to represent commodities, formed the basis of trade in the Fertile Crescent for
over 1500 years. However, the collapse of the Near Eastern trading system pointed to a
flaw: in an era where there was no place that was safe to store value, the value of a
circulating medium could only be as sound as the forces that defended that store. Trade
could only reach as far as the credibility of that military. By the late Bronze Age,
however, a series of international treaties had established safe passage for merchants
around the Eastern Mediterranean, spreading from MinoanCrete and Mycenae in the
northwest to Elam and Bahrain in the southeast. Although it is not known what
functioned as a currency to facilitate these exchanges, it is thought that ox-hide shaped
ingots of copper, produced in Cyprus may have functioned as a currency. It is thought
that the increase in piracy and raiding associated with the Bronze Age collapse, possibly
produced by the Peoples of the Sea, brought this trading system to an end. It was only
with the recovery of Phoenician trade in the ninth and tenth centuries BC that saw a
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return to prosperity, and the appearance of real coinage, possibly first in Anatolia with
Croesus of Lydia and subsequently with the Greeks and Persians. In Africa many forms
of value store have been used including beads, ingots, ivory, various forms of weapons,
livestock, the manila currency, ochre and other earth oxides, and so on. The manila rings
of West Africa were one of the currencies used from the 15th century onwards to buy and
sell slaves. African currency is still notable for its variety, and in many places various
forms of barter still apply.
Coinage
Main article: Coin
These factors led to the shift of the store of value being the metal itself: at first silver,
then both silver and gold. Metals were mined, weighed, and stamped into coins. This was
to assure the individual taking the coin that he was getting a certain known weight of
precious metal. Coins could be counterfeited, but they also created a new unit of account,
which helped lead to banking.
Archimedes' principle provided the next link: coins could now be easily tested for their
fine weight of metal, and thus the value of a coin could be determined, even if it had been
shaved, debased or otherwise tampered with (see Numismatics).
In most major economies using coinage, copper, silver and gold formed three tiers of
coins. Gold coins were used for large purchases, payment of the military and backing of
state activities. Silver coins were used for midsized transactions, and as a unit of account
for taxes, dues, contracts and fealty, while copper coins represented the coinage of
common transaction. This system had been used in ancient India since the time of the
Mahajanapadas. In Europe, this system worked through the medieval period because
there was virtually no new gold, silver or copper introduced through mining or conquest.
Thus the overall ratios of the three coinages remained roughly equivalent.
Paper money
Main article: Banknote

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In promoterChina, the need for credit and for circulating a medium that was less of a
burden than exchanging thousands of copper coins led to the introduction of paper
money, commonly known today as banknotes. This economic phenomenon was a slow
and gradual process that took place from the late Tang Dynasty (618907) into the Song
Dynasty (9601279). It began as a means for merchants to exchange heavy coinage for
receipts of deposit issued as promissory notes from shops of wholesalers, notes that were
valid for temporary use in a small regional territory. In the 10th century, the Song
Dynasty government began circulating these notes amongst the traders in their
monopolized salt industry. The Song government granted several shops the sole right to
issue banknotes, and in the early 12th century the government finally took over these
shops to produce state-issued currency. Yet the banknotes issued were still regionally
valid and temporary; it was not until the mid 13th century that a standard and uniform
government issue of paper money was made into an acceptable nationwide currency. The
already widespread methods of woodblock printing and then Bi Sheng's type printing by
the 11th century was the impetus for the massive production of paper money in promoter
China.
At around the same time in the medieval Islamic world, a vigorous monetary economy
was created during the 7th12th centuries on the basis of the expanding levels of
circulation of a stable high-value currency (the dinar). Innovations introduced by Muslim
economists, traders and merchants include the earliest uses of credit, cheques, promissory
notes, savings accounts, transactional accounts, loaning, trusts, exchange rates, the
transfer of credit and debt, and banking institutions for loans and deposits.
In Europe, paper money was first introduced in Sweden in 1661. Sweden was rich in
copper; thus, because of copper's low value, extraordinarily big coins (often weighing
several kilograms) had to be made.
The advantages of paper currency were numerous: it reduced transport of gold and silver,
and thus lowered the risks; it made loaning gold or silver at interest easier, since the
specie (gold or silver) never left the possession of the lender until someone else redeemed
the note; and it allowed for a division of currency into credit and specie backed forms. It
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enabled the sale of stock in joint stock companies, and the redemption of those shares in
paper.
However, these advantages held within them disadvantages. First, since a note has no
intrinsic value, there was nothing to stop issuing authorities from printing more of it than
they had specie to back it with. Second, because it increased the money supply, it
increased inflationary pressures, a fact observed by David Hume in the 18th century. The
result is that paper money would often lead to an inflationary bubble, which could
collapse if people began demanding hard money, causing the demand for paper notes to
fall to zero. The printing of paper money was also associated with wars, and financing of
wars, and therefore regarded as part of maintaining a standing army. For these reasons,
paper currency was held in suspicion and hostility in Europe and America. It was also
addictive, since the speculative profits of trade and capital creation were quite large.
Major nations established mints to print money and mint coins, and branches of their
treasury to collect taxes and hold gold and silver stock.
At this time both silver and gold were considered legal tender, and accepted by
governments for taxes. However, the instability in the ratio between the two grew over
the course of the 19th century, with the increase both in supply of these metals,
particularly silver, and of trade. This is called bimetallism and the attempt to create a
bimetallic standard where both gold and silver backed currency remained in circulation
occupied the efforts of inflationists. Governments at this point could use currency as an
instrument of policy, printing paper currency such as the United States Greenback, to pay
for military expenditures. They could also set the terms at which they would redeem
notes for specie, by limiting the amount of purchase, or the minimum amount that could
be redeemed.
By 1900, most of the industrializing nations were on some form of gold standard, with
paper notes and silver coins constituting the circulating medium. Private banks and
governments across the world followed Gresham's Law: keeping gold and silver paid, but
paying out in notes. This did not happen all around the world at the same time, but
occurred sporadically, generally in times of war or financial crisis, beginning in the early
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part of the 20th century and continuing across the world until the late 20th century, when
the regime of floating fiat currencies came into force. One of the last countries
count
to break
away from the gold standard was the United States in 1971.
No country anywhere in the world today has an enforceable gold standard or silver
standard currency system.
Banknote era
Main articles: Banknote and Fiat currency
A banknote (more commonly known as a bill in the United States and Canada) is a type
of currency, and commonly used as legal tender in many jurisdictions. With coins,
banknotes make up the cash form of all money. Mostly paper, Australia's Commonwealth
Scientific and Industrial Research Organization developed the world's first polymer
currency in thee 1980s that went into circulation on the nation's bicentenary in 1988. Now
used in some 22 countries (over 40 if counting commemorative issues), polymer currency
dramaticallyy improves the life span of banknotes and prevents counterfeiting.

Growth and present status of the industry


industry.

Currencies exchange logo

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To find out which currency is used in a particular country, check list of circulating
currencies.
Currently, the International Organization for Standardization has introduced a three-letter
system of codes (ISO 4217) to define currency (as opposed to simple names or currency
signs), in order to remove the confusion that there are dozens of currencies called the
dollar and many called the franc. Even the pound is used in nearly a dozen different
countries, all, of course, with wildly differing values. In general, the three-letter code uses
the ISO 3166-1 country code for the first two letters and the first letter of the name of the
currency (D for dollar, for instance) as the third letter. United States currency, for
instance is globally referred to as USD.
The International Monetary Fund uses a variant system when referring to national
currencies.
In most cases, each private central bank has monopoly control over the supply and
production of its own currency. To facilitate trade between these currency zones, there
are different exchange rates, which are the prices at which currencies (and the goods and
services of individual currency zones) can be exchanged against each other. Currencies
can be classified as either floating currencies or fixed currencies based on their exchange
rate regime.
In cases where a country does have control of its own currency, that control is exercised
either by a central bank or by a Ministry of Finance. In either case, the institution that has
control of monetary policy is referred to as the monetary authority. Monetary authorities
have varying degrees of autonomy from the governments that create them. In the United
States, the Federal Reserve System operates without direct oversight by the legislative or
executive branches. A monetary authority is created and supported by its sponsoring
government, so independence can be reduced by the legislative or executive authority
that creates it. (Revocation of authority is unlikely in Western countries, where there has
been a trend towards central bank independence.)
Several countries can use the same name for their own distinct currencies (for
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example,,dollar in Canada and the United States). By contrast, several countries can also
use the same currency (for example,, the euro), or one country can declare the currency of
another country to be legal tender. For example, Panama and El Salvador have declared
U.S. currency to be legal tender, and from 17911857, Spanish silver coins were legal
tender in the United States. At various times countries have either re-stamped foreign
coins, or used currency board issuing one note of currency for each note of a foreign
government held, as Ecuador currently does.
Each currency typically has a main currency unit (the U.S. dollar, for example, or the
euro) and a fractional currency, often valued at 1100 of the main currency: 100 cents = 1
dollar, 100 centimes = 1 franc, 100 pence = 1 pound, although units of 110 or 11000 are
also common. Some currencies do not have any smaller units at all, such as the Icelandic
krna.
Mauritania and Madagascar are the only remaining countries that do not use the decimal
system; instead, the Mauritanian ouguiya is divided into 5 khoums, while the
Malagasyariary is divided into 5 iraimbilanja. In these countries, words like dollar or
pound "were simply names for given weights of gold." Due to inflation khoums and
iraimbilanja have in practice fallen into disuse. (See non-decimal currencies for other
historic currencies with non-decimal divisions).
Convertibility of a currency determines the ability of an individual, corporate or
government to convert its local currency to another currency or vice versa with or without
central bank/government intervention. Based on the above restrictions or free and readily
conversion features currencies are classified as:

Fully Convertible - When there are no restrictions or limitations on the amount of

currency that can be traded on the international market and the government does not
artificially impose a fixed value or minimum value on the currency in international trade.
The US dollar is an example of a fully convertible currency and for this reason; US
dollars are one of the major currencies traded in the FOREX market.

Partially Convertible - Central Banks control over international investments

20

flowing in and out of the country, while most domestic trade transactions are handled
without any special requirements, there are significant restrictions on international
investing and special approval is often required in order to convert into other currencies.
Indian Rupee is an example for partially convertible currency.

Nonconvertible - Neither participates in the international FOREX market nor

allows conversion of these currencies by individuals or companies. As a result, these


currencies are known as blocked currencies. e.g.: North Korean Won and the Cuban
national Peso.
Future of the industry
A currency future, also FX future or foreign exchange future, is a futures contract to
exchange one currency for another at a specified date in the future at a price (exchange
rate) that is fixed on the purchase date; see Foreign exchange derivative. Typically, one
of the currencies is the US dollar. The price of a future is then in terms of US dollars per
unit of other currency. This can be different from the standard way of quoting in the spot
foreign exchange markets. The trade unit of each contract is then a certain amount of
other currency, for instance 125,000. Most contracts have physical delivery, so for those
held at the end of the last trading day, actual payments are made in each currency.
However, most contracts are closed out before that. Investors can close out the contract at
any time prior to the contract's delivery date.
Currency futures were first created in 1970 at the International Commercial Exchange in
New York. But the contracts did not "take off" due to the fact that the Bretton Woods
system was still in effect. They did so a full two years before the Chicago Mercantile
Exchange (CME) in 1972, less than one year after the system of fixed exchange rates was
abandoned along with the gold standard. Some commodity traders at the CME did not
have access to the inter-bank exchange markets in the early 1970s, when they believed
that significant changes were about to take place in the currency market. The CME
actually now gives credit to the International Commercial Exchange (not to be confused
with the ICE for creating the currency contract, and state that they came up with the idea
independently of the International Commercial Exchange). The CME established the
21

International Monetary Market (IMM) and launched trading in seven currency futures on
May 16, 1972. Today, the IMM is a division of CME. In the fourth quarter of 2009, CME
Group FX volume averaged 754,000 contracts per day, reflecting average daily notional
value of approximately $100 billion. Currently most of these are traded electronically.

22

CHAPTER:2
PROFILE OF THE
ORGANISATION

23

2: PROFILE OF THE ORGANIZATION


Unicon Investment Solutions
Unicon Securities Pvt Ltd (Unicon) is a part of the Unicon group which offers
diversefinancial services, having emerged as a one-stop investment solution provider.
TheUnicon group was founded in 2004 by Mr. GajendraNagpal and Mr. Ram M
Gupta.Unicon is headquartered in New Delhi and has its corporate office in Mumbai
withregional offices across Indian cities namely, Kolkata, Chennai, Hyderabad and
Noida.Unicon offers personalized premium services through NSE and BSE in both
equitiesand derivatives market. Services offered by the company range from offline and
derivatives market. Services offered by the company range from offline and derivatives
market. Services offered by the company range from offline andcorporate finance and
portfolio management services (PMS), among others. Thecompany has a sizable presence
in the distribution of third party financial productservices such as mutual funds, insurance
products and property broking. It alsoprovides advisory services on life insurance,
general insurance, mutual funds and InitialPublic Offering (IPO). The Unicon groups
business chain constitutes of more than 4,500 professionals,with a network of over 500
business offices spread across 235 cities in India. This broaddistribution network is
backed by in-house back office support to provide prompt andefficient customer service.
The Unicon group has a diverse team having an experience of more than 400 menin the
financial markets. The group has a customer base of over 200,000, whichyearscaters to
the wide financial needs of its clients, meeting their short term and long termfinancial
requirements through a comprehensive bouquet of investment services.The groups
commodity broking arm, Unicon Commodities Pvt Ltd offers commoditytrading services
24

through the NCDEX and MCX. Unicon group also has a private clientgroup division
providing investments solutions for High Net worth Individuals (HNIs). The groups
corporate advisory services arm, Unicon Capital Services Pvt Ltd offers anentire gamut
of investment banking services to corporate clients. Products and ServicesUnicon offers a
wide array of investment solutions:
following products:
Unicon Easy: Unicon Easy is a browser based trading terminal that can beaccessed by
the clients. Some of the salient features of this product includecommon window for order
execution, real time updating of exposure andportfolio while trading and offline order
placement facility among others.
Unicon Plus: Unicon Plus is also a browser based terminal like Unicon Easy
withadditional features such as facility to add multiple scrips on the market watch,
common window for display of market watch and order execution, and proxylink to
enable trading behind firewalls.
Unicon Swift: Unicon Swift is an application based trading terminal for activetraders.
This product provides better speed, greater analytical features andpriority access to
relationship managers. Some of its salient features are facilityto customize any number of
portfolio and watch list, common window formarket watch and order execution, market
depth and instant trade confirmationamong others.

2.1 origin of the organization


UNICON is a financial services company which has emerged as a one-stop
investment solutions provider. It was founded in 2004 by two visionary and hard
working entrepreneurs, Mr. GajendraNagpal and Mr. Ram M. Gupta, who possess
expertise in the field of Finance. The company is headquartered in New Delhi, and
has its Corporate office in Mumbai with regional offices in Kolkata, Chennai,
Hyderabad and Noida.

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UNICON is a professionally managed company led by a team with outstanding


managerial acumen and cumulative experience of more than 400 man years in the
financial markets The Company is supported by more than 4500 Uniconians and has a
extensive network of over 500 business offices in 235 cities across India.
With a customer base of over 200,000 the Unicon Group has an eye for the intricate
financial needs of its clients and caters to both their short term and long term
financial needs through a comprehensive bouquet of investment services. It has been
founded with the aim of providing world class investing experience to the investing
community. These services range from offline & online trading in equity, commodities
and currency derivatives to debt markets to corporate finance and portfolio
management services. The company has a sizable presence in the distribution of 3rd
party financial products like mutual funds, insurance products and property broking. It
also provides expert Advisory on Life Insurance, General Insurance, Mutual Funds
and IPOs. The distribution network is backed by in-house back office support to
provide prompt and efficient customer service
The Equity broking arm UNICON Securities Pvt. Ltd offers personalized premium
services on the NSE, BSE & Derivatives market. The Commodity broking arm Unicon
Commodities Pvt. Ltd offers services in Commodity trading on NCDEX and MCX.
The UNICON group also has a PCG division providing investments solutions for High
Net Worth Individuals. The Corporate Advisory Services arm Unicon Capital
Services (P) Ltd offers entire gamut of Investment Banking services to corporate.
UNICON can boast of some of the most respected names in the private equity space
like Sequoia Capitals, Nexus India Capital and Subhkam Ventures as its shareholders.

2.2 Growth, Development and present status of the organization.


.Unicon offers personalized premium services through NSE and BSE in both equitiesand
derivatives market. Services offered by the company range from offline and derivatives
market. Services offered by the company range from offline and derivatives market.
Services offered by the company range from offline andcorporate finance and portfolio
management services (PMS), among others. Thecompany has a sizable presence in the
26

distribution of third party financial productsand services such as mutual funds, insurance
products and property broking. It alsoprovides advisory services on life insurance,
general insurance, mutual funds and InitialPublic Offering (IPO). The Unicon groups
business chain constitutes of more than 4,500 professionals,with a network of over 500
business offices spread across 235 cities in India. This broaddistribution network is
backed by in-house back office support to provide prompt andefficient customer service.
The Unicon group has a diverse team having an experience of more than 400 manin the
financial markets. The group has a customer base of over 200,000, whichyearscaters to
the wide financial needs of its clients, meeting their short term and long
termfinancialrequirements. Through a comprehensive bouquet of investment services.The
groups commodity broking arm, Unicon Commodities Pvt Ltd offers commoditytrading
services through the NCDEX and MCX. Unicon group also has a private clientgroup
division providing investments solutions for High Net worth Individuals (HNIs). The
groups corporate advisory services arm, Unicon Capital Services Pvt Ltd offers anentire
gamut of investment banking services to corporate clients.
The Equity broking arm UNICON Securities Pvt. Ltd offers personalized premium
services on the NSE, BSE & Derivatives market. The Commodity broking arm Unicon
Commodities Pvt. Ltd offers services in Commodity trading on NCDEX and MCX.
The UNICON group also has a PCG division providing investments solutions for High
Net Worth Individuals. The Corporate Advisory Services arm Unicon Capital
Services (P) Ltd offers entire gamut of Investment Banking services to corporate.
UNICON can boast of some of the most respected names in the private equity space
like Sequoia Capitals, Nexus India Capital and Subhkam Ventures as its shareholders.
The groups commodity broking arm, Unicon Commodities Pvt Ltd offers
commoditytrading services through the NCDEX and MCX. Unicon group also has a
private clientgroup division providing investments solutions for High Net worth
Individuals (HNIs). The groups corporate advisory services arm, Unicon Capital
Services Pvt Ltd offers anentire gamut of investment banking services to corporate
clients. And his market structure is very good in then corporate sectors.

27

Profit &Loss A/c of the Organization

BSE Code

532876

ISIN Demat

INE678H01010

Book Value

276.27

NSE Code

EVERONN

Dividend Yield
(%)

0.47

P/E

13.94

EPS

38.34

Face

Market Cap

10169.70

Value

10

(Rs. in Million)
Particulars

Mar 2010 Mar 2009 Mar 2008 Mar 2007 Mar 2006

No of Months

12

12

12

12

12

Operating Income

2106.52

1213.79

912.32

430.45

67.39

Less :Inter divisional transfers

Less: Excise

Net Sales

2106.52

1213.79

912.32

430.45

67.39

Stock Adjustments

Raw Materials Consumed

92.70

26.27

26.66

Power & Fuel Cost

19.64

9.93

5.04

6.23

4.36

Employee Cost

302.04

241.63

110.74

70.07

47.97

Cost of Software developments

0.75

Operating Expenses

633.33

304.69

311.67

115.57

0.50

126.14

105.50

53.47

33.33

58.48

Selling and Marketing Expenses

64.85

18.26

5.03

3.50

6.72

Miscellaneous Expenses

0.68

0.73

1.21

0.87

21.67

Expenses Capitalized

Total Expenditure

1146.68

680.74

579.85

255.84

167.13

PBIDT (Excl OI)

959.84

533.05

332.47

174.61

-99.73

Other Income

10.52

55.62

22.61

7.12

244.40

Operating Profit

970.36

588.67

355.08

181.73

144.66

Interest

106.05

68.42

40.39

26.45

16.46

PBDT

864.31

520.25

314.69

155.29

128.20

Depreciation

237.83

153.24

97.28

96.18

60.12

626.47

367.00

217.41

59.11

68.07

Exceptional Income / Expenses

Profit Before Tax

626.47

367.00

217.41

59.11

68.07

EXPENDITURE :

General

and

Administration

Expenses

Profit Before Taxation & Exceptional


Items

28

Provision for Tax

192.44

128.58

79.56

18.33

27.66

PAT

434.03

238.42

137.86

40.78

40.42

Extraordinary Items

Adj to Profit After Tax

Profit Balance B/F

471.57

233.15

95.29

58.61

24.15

Appropriations

905.60

471.57

233.15

99.39

64.56

Equity Dividend (%)

20.00

10.00

Earnings Per Share (Rs.)

28.70

15.77

9.95

3.97

23.58

Book Value (Rs.)

168.44

137.00

68.34

35.51

107.89

Balance Sheet of the organization

BSE Code

532876

NSE Code

EVERONN

ISINDemat

INE678H01010

Dividend Yield (%) 0.48

Book Value

276.27

Market Cap

P/E
EPS
Face

9947.97

Value

(Rs. in Millions)
Particulars

Mar 2010

Mar 2009

Mar 2008

Mar

SOURCES OF FUNDS
Share Capital

151.20

151.20

138.51

102.78

Total Reserve

2395.61

1920.33

808.02

262.17

Shareholder's Funds

2556.41

2154.48

949.51

364.95

Secured Loans

839.34

481.68

452.09

235.42

Unsecured Loans

2.83

4.53

Total Debts

839.34

484.51

456.62

235.42

Gross Block

2058.97

1316.08

779.11

562.34

Less: Accumulated Depreciation

677.29

439.46

286.61

197.13

Less: Impairment of Assets

Net Block

1381.68

876.62

492.50

365.22

Lease Adjustment A/c

Capital Work in Progress

245.94

248.17

126.40

Pre-operative Expenses pending

Assets in transit

APPLICATION OF FUNDS :

29

Investments

153.29

241.15

92.89

0.01

0.01

Inventories

2.56

2.66

Sundry Debtors

1129.26

621.50

423.96

279.65

173.45

Cash and Bank

384.83

401.59

384.60

43.58

29.65

Other Current Assets

0.00

0.00

2.46

Loans and Advances

590.14

762.14

132.86

58.03

53.03

Total Current Assets

2104.22

1785.23

941.42

383.82

261.25

Current Liabilities

128.64

279.80

117.07

73.61

80.37

Provisions

192.89

131.80

69.72

20.64

11.30

Total Current Liabilities

321.53

411.61

186.79

94.25

91.67

Net Current Assets

1782.70

1373.62

754.63

289.58

169.58

Miscellaneous Expenses not written off

2.26

Deferred Tax Assets / Liabilities

-167.86

-100.57

-60.27

-54.44

-47.97

Total Assets

3395.75

2639.00

1406.14

600.37

456.02

Contingent Liabilities

1378.28

319.21

281.66

31.88

32.15

Current Assets, Loans & Advances

Less : Current Liabilities and Provisions

2.3 organization structure and organization chart


The pet recycling industry in India is at a very nascent stage, with hardly any major
players operating in the country. On the other hand, there is a huge amount of pet waste
that gets created every year on account of increasing usage of pet bottles in daily
consumption. The quantum of pet waste is ever increasing, due to increase in population,
developmental activities, changes in life style and socio-economic conditions. Widely
used in the packaging of mineral water, soft drinks, edible oils and liquor, PET has
invaded the market as a replacement for conventional glass bottles and aluminum cans, as
its low weight compares favorably. It has the clarity of glass without the breakage
problems, good mechanical strength, chemical inertness, water resistance, and
impermeability to water and oxygen. These performance properties are stimulating huge
growth in the consumption of PET. However, these commendable qualities make it a
non-biodegradable material, presenting a huge waste disposal problem. The strong
30

growth in demand for PET, especially in developing countries such as China and India is
adding to the environmental burden. Pet waste takes thousands of years to decompose, is
hazardous for the environment and affects the fertility of soil. Pet waste has attracted
widespread attention in India, particularly in recent years, due to widespread littering.
The environmental issues due to plastic waste arise predominantly due to the throwaway
culture that plastics propagate and also lack of an efficient waste management system.
The piling waste of pet bottles is posing a serious threat to soil, rivers ecological balance
and thus to human being and animals. Recycling reduces the quantum of waste saving
invaluable crude oil, sources of which are limited. It also improves the environment, as
one tone of PET containers saves roughly 6 cubic meters of landfill space. Recycling a
single bottle can conserve enough energy to light a 60 watt light bulb for up to 6 hours.
Recycling one tone of PET saves one and a half tones of carbon-dioxide. It is very
difficult to limit the use of pet bottles and thus, safe recycling of waste is the only viable
solution.

Spectacular PET Demand Growth


A global demand CAGR of 7.6% from 2009-2013, well above GDP growth

31

1.4
,

1.5
The total recycling capacity in India is ~200,000 MTPA currently, with GPL being the
largest player, with a capacity of 57,600 MTPA. Reliance Industries is the second largest
player with a capacity of 42,000 MTPA. The rest of the capacities are held by other small
local players. In comparison, production of pet waste is estimated to be more than
500,000 MTPA every year, growing at ~7.5% p.a. Of this, ~65% or ~325,000 MTPA
currently, is available for recycling,
which is much more than the aggregate installed capacity of PET recycling across the
country. Traditionally fabrics made from recycled Fiber were used to create strong,
durable, rough, products, such as jackets, coats, shoes, bags, hats and accessories, as
these fabrics were a little rough on the skin causing irritation. They were usually not used
32

for clothing where comfort is required. But in today's new eco-friendly world, there is
strong demand for "green" products. As a result, technical innovations in the use of
recycled PET fabric began to develop, which led to different ways of processing the
fabric or in blending of the fabric with other materials, making it more wearer friendly
and with a better finish. Though its still early, buyers have started showing interest. As
things are moving it would not take too long for the last community of purchase of plant
at theFabrics made out of PET bottles to get popular with consumers especially for
industrial garments and sportswear. RPSF also finds new applications in areas of
technical textile including geo-textiles, medical RPSF also finds new applications in areas
of technical textile including geo-textiles, and medical technical textile in India is
estimated to be ~ INR 371 bn. The overall technical textile industry in India is expected
to grow at the rate of 11% year on year and reach a market size of INR in prices of virgin
and recycled polyester.Expansion plan to drive growth & improve margins GPL has been
on a continuous growth path over the last few years, on the back of strong demand for
polyester fiber and increasing availability of pet waste. The company started with a
capacity of 6000 MTPA at Kanpur in 1995, with a plant imported from South Korea with
technical know-how. GPL set up its 2nd plant at Rudrapur, Uttaranchal in 2006 and has
been on an expansion mode ever since. The company has increased its total recycling
capacity to 57,600 MTPA over the last 4-5 years. Going forward, considering the
enormous potential in the sector, GPL has chalked out a strong expansion plan to increase
its capacities and improve its integration & product mix over the next few years. The
company plans to further increase its recycling capacity by 14,400 tonnes to take the total
recycling capacity to 72,000 MTPA with an investment of ~INR 500 million. The new
unit would start manufacturing in FY12. As part of its forward integration plans the
company is setting up a capacity of 25000 spindles of spun yarn by FY12. This will
involve an investment of INR 650 million. The company also plans to increase its dyed
yarn capacity from 2400 MTPA currently to 3600 MTPA with an investment of ~INR
100 million. This would be commissioned in FY12. The huge expansion plan of INR
1.25 billion will help the company achieve economies of scale. Also the forward
integrations plans of the company will lead to further margin improvement. We expect
the EBITDA margins of the company to improve from 12% in FY10 to 16.2. % by FY13.
33

The company's vision is to use at least 50% of its fibre for captive consumption in value
added products that will give more margins and also reduce cost with regard to
transportation and marketing. The company is further looking forward to expand its
footprint to new geographies, national as well as international level, to further scale up its
business. The company also plans to get into recycling of other kind of plastic waste (like
HDPE, PP, PE, PVC, etc) as well as solid Waste management, where collection costs are
partially reimbursed by municipal authorities. The company's ambitious growth targets
include enhancing the recycling capacity to over 100,000 MTPA in stages over the next
3-4 years, building up of yarn spinning capacity to integrate its operations forward,
foraying into manufacturing of downstream products and horizontal integration by
producing more value added products from pet bottle waste.

Price charts
BSE Code

532876

NSE Code

P/E

13.63

ISIN Demat

INE678H01010

Dividend Yield (%) 0.48

EPS

38.34

Book Value

276.27

Market Cap

Face Value

10

Plot at (BSE)

EVERONN
9947.97

Compare with (NIFTY)

34

Compare with (SENSEX)

Plot at (BSE)

BSE Code

532876

NSE Code

P/E

13.63

ISIN Demat

INE678H01010

Dividend Yield (%) 0.48

EVERONN

EPS

38.34

Book Value

276.27

Market Cap

Face Value

10

9947.97

35

Plot at (NSE)

BSE Code
ISIN Demat
Book Value

Compare with (NIFTY)

532876
INE678H01010
276.27

NSE Code
Dividend Yield (%)
Market Cap

EVERONN
0.48
9947.97

P/E
EPS
Face Value

13.63
38.34
10

36

Plot at (NSE)

BSE Code
ISIN Demat
Book Value

Compare with (sensex)

532876
INE678H01010
276.27

NSE Code
Dividend Yield (%)
Market Cap

EVERONN
0.48
9947.97

P/E
EPS
Face Value

13.63
38.34
10

37

38

2.4 product and service profile of the organization


Unicon customers have the advantage of trading in all the market
segmentstogether in the same window, as we understand the need of
transactions to beexecuted with high speed and reduced time. At the
same time, they have the advantage of having all Advisory Services for
Life Insurance, General Insurance, Mutual Funds and IPOs also.

Unicon is a customer focused financial services organization providing


a range of investment solutions to our customers. We work with clients
to meet their overall investment objectives and achieve their financial
goals. Our clients have the opportunity to get personalized services
depending on their investment profiles. Our personalized approach
enables clients to achieve their Total Investment Objectives.

Unicon deals with a numbers of products & services:




Equity

Commodity

Depository

Privileged Client Group

Properties

Distribution

NRI Services

Back Office

Equity
Unicon offers a unique feature of a single Screen Trading Platform of
NSE, BSE
Derivatives. Unicon offers both Offline & Online trading platforms. You
can Walk in
or place your orders through telephone at any of our branch locations
39

Online Trading Products:




Unicon plus

Unicon Swift

Unicon Plus
Browser based trading terminal that can be accessed by a unique ID and
password.
This facility is available to all our online customers the moment they get
registered
With us.
Unicon Swift
Application based terminal for active traders. It provides better speed,
greater
Analytical features & priority access to Relationship Managers.
Commodity
Unicon offers a unique feature of a single screen trading platform in MCX
and
NCDEX.Unicon offers both Offline & Online trading platforms. You can
Walk in orplace your orders through telephone at any of our branch
location Online commodityInternet trading platform through uniflex.
 Live Market Watch for commodity market (NCDEX, MCX) in one
screen
 Add any number of scrips in the Market Watch
 Tick by tick live updating of Intraday chart
 Greater exposure for trading on the margin available
 Common window for market watch and order execution
 Key board driven short cuts for punching orders quickly on
 Real time updating of exposure and portfolio
 Facility to customize any number of portfolios &watch lists.
 Market depth, i.e. Best 5 bids and offers, updated live for all
scriptsFacility to cancel all pending orders with a single click.

40

 Instant trade confirmations


 Stop-loss feature.
Depository
Unicon depositories services offers dematerialization services as a
participant in
Central Depository Services Limited (CDSL) through its depository
operations. The company believes in efficient and cost-effective and
integrated service support to its Brokerage business. Unicon Securities
Private Limited, as a depository participant, will offer depository accounts
for individual investors as well as corporate which Will enable them to
transact in the dematerialized segment, without any hassles.
Depository offers a safe, convenient way to hold securities as compared to
holding Securities in paper form. Our service provides an integrated single
platform for all our Clients ensuring a risk free, efficient and prompt
depository process.
Facilities Offered by Unicon
* De-materialization:
You can submit your physical shares at the Unicon branch for into You
can also request for Re-materialization which enables you to convert the
dematerialized shares into physical form.
* Transfer:
Inter and intra depository services are available through which you can
transfer
Shares.
IPO:
You can apply for IPO using your demat account details and on allotment
the
securities are transferred directly to your demat account.
* Corporate Actions:
While holding your stock in demat account, in case you are eligible for
41

any bonus andRights issues the allotment would be transferred to your


demat account.
* Easi:
You can view your demat account over the Internet and avail a host of
services.
This facility empowers our clients to view, download
Privileged client group
We provide customer focused transparent investment planning and
solutions. WeOffer products which benefit your special status. PCG has a
specialized advisory team.Which nurtures all your investment? We ensure
that your investments work for youRather than you for them.
Products offered by unicon


Unicon Signature Account

Nifty Tracker

Unicon Trade Plus

Stastical Arbitrage

Unicon Wealth Planner

Properties
Unicon is a specialized property broking company. Our highly
experienced andprofessional teams present retail, office, industrial and
residential propertyOpportunities to a broad base of clients. Whether it is a
residential or commercialdevelopment, Unicon offers a total solution to
our clients inclusive of marketresearch, marketing strategy, interaction
with the professional teams and sales orLeasing of the property.
Unicons professional team of consultants will assist you to identify
suitable premisesThat satisfies your requirements. We will help you
negotiate favorable leases and assistWith the preparation of all
documentation.
Whether you are looking for a home or a place to conduct business
Unicon shall findyou one

42

Distribution
Unicon is fast emerging as a leader in the Insurance and Mutual Funds
distributionSpace. Unicon has over 100 branches and a huge number of
Business DevelopmentExecutives who help to source and service the
Customers throughout the country. Unicon is fast becoming the preferred
VendorIndependent distribution houses because of providing efficient
service like free pickupOf collection of cheques/DD, Keeping track of the
premiums etc to its customers.
Unicon offers the following distribution products:

IPO's

Mutual Funds

Insurance

IPO
of
Leading banks like ICICI, HDFC, and AXIS bank.
In addition to the above we shall provide you with the In- At Unicon you
can invest in the Primary markets (Initial Public Offerings) onlinewithout
going through the hassles of filling up any IPO application forms or any
otherPaperwork.
We shall make sure that you do not miss the opportunity to
subscribe/invest in a good IPO issue by providing you an online
IPOapplication form, transfer of funds online through secured payment
Gateways Depth analysis of the IPOissues which shall be hitting the
Indian Markets in near future, IPO Calendar, analysison the recent IPO
listings, prospectus, offer documents and other IPO research reports
So as to help you take an informed decision to invest in the IPO issues.
Online IPO facility is open to all our registered clients at no cost
whatsoever.
All you need is the following to subscribe online to the IPO issues
 A trading account with Unicon
 A Demat account with Unicon
43

 An access to the net banking facility with the Banks through which
UniconHas operational Gateway facility (ICICI, HDFC and AXIS
Bank).
Mutual Funds
Unicon Provides expert advice to its clients for their investments in equity
& debtMarkets through Mutual Funds. Our experts advice you the best
investment solutionsThat suits you and helps you to reach your financial
goals.We help you ascertain your risk profile & guide you with the right
product mix whichreduce your tax liability increase your savings &
enhance your wealth. Weather youhave a conservative, medium or
aggressive investment risk appetite, our expertsWould guide you to build
a portfolio to optimize the return of interest.Classification of Mutual
Funds

By structure

1.Open-ended Scheme
2. Close-ended Scheme
3. Interval Schemes

By Investment objective

1. Growth Schemes
2. Income Schemes
3. Balanced Schemes
4. Money market Schemes

By Other Schemes

1. Tax saving schemes


2. Special schemes
3. Index Schemes

44

Insurance
General Insurance
Unicon offers all products of General Insurance under one umbrella.
Uniconcomprises of a team of distinguished professionals from insurance,
finance and otherManagement disciplines that have vast business &
managerial experience.
Unicon team evaluates the client's business environment and studies the
risk profilebased on the results of these evaluations, Unicon team then
suggests the most costeffective , integrated insurance package that is
perfectly suited to the client's riskProfile. Unicon has a nationwide
network of branches all over India, equipped with Top quality
infrastructure facilities, to provide you prompt & efficient service.

Life Insurance.
Unicon offers you a Peace of Mind by offering various life insurance
plans for yourUnique & specific needs. Our philosophy is that for every
financial problem, there is aSolution also. And we are here to give you
complete financial solutions. At the sametime we offer you very Prompt &
Reliable Policy related service for enduringRelationship. We offer a very
wide range of products to fulfill your particularRequirements. You can
always have an access to our 83 Branch Offices situated prime locations
of the city, or you can call our Relationship Manager to guide on at
yourInvestments.
Following is the glimpse of Life Insurance Plans


Protection Plans

Investment Plans

Child Plans

Retirement/Pension Plans

Saving Plans

NRI Plans

Health Plans
45

NRI Services
With India becoming the epicenter of growth the Global Indian feels the
need to beconnected to the domestic growth story.
Unicon now offers a convenient and hassle-free way of Investing in the
Indian Securities Market to the people who are living outside India and
wish to participate inThe Indian Growth story.
Procedure for NRI operations in Indian Capital Markets


The NRI can deal with only one bank at any point of time.

The NRI He is allowed to invest only 5% of the paid up capital of

a company.The aggregate paid up value of equity of any company


purchased by all NRI'sand OCBs cannot exceed 10 percent of the paid up
capital of the company andin the case of convertible debentures, the
aggregate paid up value of eachseries of debentures purchased by all
NRI's and OCBs cannot exceed 10 % ofthe paid up value of each series of
convertible debentures.
 He can enter only into delivery based trades; all deliveries must
only be routed
 Shares bought by him cannot be sold unless the payout of the same
is received from exchange.
 All purchase and sale transactions have to be reported to the RBI
by theDesignated bank.
 Original brokers contract notes have to be submitted to the
designated BankBranch, within 24 hours of the transaction.
 He will be required to make bill to bill payments/ settlements. No
adjustmentsOf purchase against sale consideration should be done.
 Shares cannot be bought against the shares sold in the same
settlement.
 All Purchase and Sales will be dealt separately for payments /
receipts.
46

 Sale proceeds of any transaction not reported/approved by the RBI


is allowedTo be credited to the NRE/NRO savings/demat account.
The transaction willhave to be reversed in the account and losses if
any will be borne by the client.
 All tax liabilities arising out of buying and selling of securities will
be handledBy the designated bank.
Back Office
Unicon through its online back-office aims to increase the transparency
and provides.You the link to view the details of your account online
anytime and anywhere.
Here you have the advantage of viewing the following reports online


Sauda Details

Financial Ledger

Net position for the day

Net position Detail (for the complete financial year)

The objectives include the desired level of customer service andthe desired functions
intermediaries should perform. Each producer develops his own objectives: Customer
characteristics: Channel design is greatly influenced by Customer characteristics. When
trying to reach a large or widely Dispersed customer population, long channels are
needed. If customers buy small amounts frequently, long channels are needed Because
of the high cost of filling small and frequent orders. Middleman characteristics:
Channel design reflects the strengths and weaknesses of different types of
intermediaries in handling various tasks. For example, manufacturers representatives
are able to contact customers at a low cost per customer because the total cost is shared
by several clients. But the selling effort per customer is less intense than if the
companys sales representatives did the selling.
Competitive characteristics: Channel design is influenced by competitors channels.
Producers may want to compete in or near the same outlets carrying the competitors
products. product characteristics: Perishable products require more direct marketing
because of the dangers associated with delays and repeated handling. Bulky products,
such as building materials orSoftdrinks require channel arrangements that minimize
47

the shipping distance. Environmental characteristics: When economic characteristics


are depressed, producers want to move their goods to market in the most economical
way. Company characteristics: Company characteristics play in important role in
channel selection. The companys size determines the size of its markets and its ability
to secured desired dealers. Its financial resources determine which marketing functions
it can handle and which to delegate to intermediaries. Market characteristics:
Geography is one factor; in most cases, the greater the distance between the producer
and its market, the less expensive is distribution through intermediaries rather than
through direct sales. Direct sales may be effective if a producer has relatively few large
buyers, but for larger markets middleman are required.
Following are the factors that impact the selection of a channel:

48

49

CHAPTER:3
DISCUSSIONS ON
TRAINING

50

3: DISCUSSIONS ON TRAINING
I was with unicon investment solution, office premises in Regal Branch, New Delhi got
training in currency aspect for period of w.e.f June 01, 2011. Under the guidance of
Ms.ShaliniWadhwa (Assistant vice President). And under theunicon our purpose as a
trainee was to visit various market place like ChandniChawk, Nehru Place, Sadar
market etc, to have a board over view of the market analyses the market place and then
we used explain various shops owners about companysproduct and the profitability of
investing in our co., and take their view-points about investment on shares, commodity,
currency, properties etc.

3.1 STUDENTS WORK PROFILE (Role and Responsibilities)


(ROLE)
In the unicon,I was marketing executive in currency department for the period of w.e.f
June 01, 2011. Under the guidance of Ms.ShaliniWadhwa (Assistant vice President).
My role as the marketing executive in unicon was to go the market places and tell
people about investment in currency. Places of my visit were market place such as
Nehru place, Chawri Bazar, Karol Bagh, Sadar bazaar, New Delhi and Old Delhi areas
etc. to have a board view of the market and to analyse the market situation. We used
explain various shops owners about our market in share policy and the profitability of
investing in our company, and take their viewpoints about invest on shares, commodity
(Gold, Silver etc.), currency, properties etc. and then try to convince them to invest in
our company, buy our products and we used to collect their visiting cards of those who
are interested so that we or our com. Can make contact when needed, and at the end of
the day we used submit those visiting cards and ask quarries to our branch head.
(RESPONSIBILITY)
 To do cold calling at market places.
 Collection of data.
 Understanding customers problems and help them in solving.
 Converting the leads into business.

51

3.2 KEY LEARNING FROM TRAINING


To know the distribution pattern among investors and business, know the factures this
investors look for market, insurance, currency products.And to know how e-commerce
can influence the investors of insurance. And the distribution performance of investors.
And how face-face tock to any clients and investors. Since Equitys very big market in
India due to that why increase and decrease shares rate, nifty, sense and currencies.
And to know about national markets, sectors and shares.

52

CHAPTER:4
STUDY OF
SELECTED
RESEARCH
PROBLEM

53

4. STUDY OF SELECTED RESEARCH PROBLEM


The study of selectedresearch problem is to know the competitors, volatile market,
inorder to bring improvement, in terms there drawbacks limitations etc.
4.1 Statement of research problem
After sorting out the views, answers of the people, we canconclude the research
problem like:
 Drawbacks of our services. For Example: - The website based product which
we were offering to the clients was not good enough compare to other
company.
 To find out existing clients through research, who would not get all the services
or may be some, were he might have been deprived of recent facilities.
 As per meeting with the existing and new clients, we come to know that many
people do not know how to operate certain technical products.

4.2 statement of research objectives


The objective of research is to know the competitors, volatile market, in order to bring
improvement, in terms there drawbacks limitations etc.
To know the distribution pattern among investors.
To know the features the investors look for in unicon product.
To know the distribution preference of investors.
To know why increase and decrease rate of nifty and sensex.
The main objective of the study is to know about the potential of the market
regarding peoples dealing in share market.
To know the role of DEMAT ACCOUNT.
To know the procedure of opening DEMAT ACCOUNT.
The objective is to know that how many people in the city are aware of the
UNICON SECURITIES PVT. LTD.
To know where people have already opened their demat a/c and on what basis.

54

4.3 Research design and methodology




Research Design :

It is the plan, structure of investigation conceived so as to obtain answerto research


question and to control variance. It is the specification ofmethods and procedures for
acquiring the information needed.
It is concerned with:


Overall operational pattern

Framework of the project

Stipulates what information is needed

The first step that undertakes in the report was the selection of research. Theresearch
design, which was adopted for the study, was exploratory anddescriptive in nature. At
first exploratory research was conducted to defineknow the problem well and the
descriptive research was conducted.

The two types of research are as follows:


Descriptive research:They are well structured. It can be complex, a high degree of
scientific skill on the part of the demanding a high degree of scientific skill on the part
of the researcher. It can be taken in certain circumstances. When the researcher is
interested in knowing the characteristics of certain groups Exploratory research- It is
to generate new ideas. In this respondent should be given sufficient freedom to express
themselves.Eg: - In a business where sales have been declining for the past few
months, the cases exploratory research used to be conducted.such as age, sex,
educational level, occupation or income, a descriptive study may be necessary.
Cross-sectional studies:It is concerned with a sample of elements from a given
population. Data on a number of characteristics from the sample elements are collected
and analyzed.
It has a wider scope.
Detailed information can be obtained.
It is economical.
It takes less time.

55

Data collection

Primary data

Secondary data
Primary data

Observation method, and

Questionnaire

Unstructured interview
Secondary data

Fact sheet of particular fund

Internet

Newspaper

Magazines

Others

PRIMARY DATA :
Observation method: This is one of the most reliable sources of collecting primary information. During two
months summer internship program, I have collected too much information from
customers about the product. Most of the customers rely on 100% insurance based
product, and the rest are looking for debt as well as government security based product.
Whereas, I have told the person about the insurance those who arelooking for equitybased product from conservative point of view. It is sure that insurance is the subject to
market risk. But risks are diversified in the insurance;The customers are shown the
asset allocation and the performance of the particular fund so that they can understand
that risk is less than the shareholders.

56

Questionnaire
For this study data are collected with the help of questionnaire. For that purpose
research is conducted between 100 respondents.

Research Methodology

Research methodology refers to the search for Knowledge. It is a way to systematically


solve the research problem. In it we study the various steps that are generally adopted
by the researcher in studying his research problem along with logic behind them.
Research Methodology concerning a research problem or study provide answers to
various questions like; why a research study has been undertaken, how the research
problem has been defined, what data have been collected and what particular method
has been adopted to collect the data, what technique has been used for analyzing the
data and a host of similar other questions Though there are more than one alternative
approaches available to the researcher, but this not enough to make the task of selecting
the suitable research design simpler. Like the so-called suitable research design may
require some in between approach. The objective of study being the main determinant
of the validity and reliability of the method adopted the degree of usefulness of the
scientific method. Since there are many aspects of research methodology, in line of
action has to be chosen from variety of alternatives, so that individual choice of
suitable method is further complicated and make a viable whole. The choice of suitable
method is further complicated by the possibility of many permutations and
combinations. The fair selection can be arrived at through the objective assessment and
of course comparison of various alternatives. The finally selected line of action must
ensure that this is indeed best one as against those rejected by the researcher. in
addition, the circumstances and problems also having a bearing in the choice. To count
a fem, limitations could be imposed in the sense of funds available, time and urgency
in conducting the research. So the final choice must be based on assessment of its
advantage and disadvantages whenweighted against affecting factors. Research
methodology can be said to have four major components namely-Research design,
Sample design, Data collection procedure and methods of analyzing and reporting the
57

findings.

1. GEOGRAPHICAL AREA OF RESEARCH:


Delhi-6, Nehru place etc.
2. SAMPLE UNIT:
Satisfaction level measurement of customers at service station.
3. SAMPLE SIZE:
sample size for the survey is 30 respondents
4. CRITERIA:
all kind of persons
5. METHODOLOGY INTERVIEW:
Intercept followed by face-to-face.

58

CHAPTER:5
ANALYSIS

59

5: ANALYSIS
After the data have been collected, the researcher turns to the task of analyzing
them.The analysis of data requires a number of closely related operations such
asestablishment of categories, the application of these categories to raw data through
cold calling tabulation and then drawing statistical inferences. The unwisely data
shouldnecessary be condensed into a few manageable groups and tables for further
analysis.Thus researcher should classify the raw data into some purposeful and
usablecategories. In the process of analysis, relationships or differences supporting
orconflicting with original or new hypotheses should be subjected to tests
ofsignificance to determine with what validity data can be said to indicate
anyconclusion.
Interpretation
The interpretation is done on the basis of the analyzed data and also some
recommendations are given to fill the loopholes of the actual scenario.

60

5.1

Data Analysis

1.

Do you want to invest in shares, commodity, currency, property?

The basic purpose of this question is to know about how many people are wanted to
invest.
invest in shares, commodity, currency, property
PROPERTY
SHARE
COMMODITY
CURRENCY

NO. OF PEOPLE (%)

60%
20%
15%
5%

Share
Commodity
Currency
Property

Interpretation :This graph shows that all the 100 individuals were 60% people investing in property,
20% in share, 15% in commodity& 5% in currency.

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2.

Are you aware of stock Market?

The basic purpose of this question is to know about how many people are aware of the
stock market.
AWARENESS OF STOCK MARKET
YES
NO

NO. OF PEOPLE
45
55

NO
YES
AWARENESS OF STOCK
MARKET
0

20

40

60

Interpretation :This graph shows that 45 individuals were aware of stock market and 55 were not
aware about stock market. So it can also be possible that investors will rise in near
future.

62

3.

Are you aware of Demat Account?

The basic purpose of this question is to know about awareness of demat Account.
AWARENESS OF DEMAT ACCOUNT
YES
NO

%AGE OF PEOPLE
80%
20%

Yes
No

Interpretation :The above table clearly shows that from a sample size of 100 respondents, 80
individuals were aware of demat account.

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4.

Duration for which Investor has been transact in the stock Exchange?

The purpose of this question is to know about the duration for which investor has been
transact in stock exchange.
DURATION OF INVESTMENT IN
STOCK EXCHANGE
LESS THAN 1 YEAR
1 YEAR
2 YEAR
MORE THAN 2 YEAR

AVERAGE NO. OF PEOPLE


40
10
20
30

45
40
35
30
25
20
15
10
5
0

Series1

Less than 1
year

1 year

2 year

more than 2
year

Interpretation :The above table clearly shows that from a sample size of 100 respondents, 30 have
been trading in the stock exchange for more than 2 years. 20 investors were trading for
2 years and remaining 50 for one year or less than a year.

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5.

Do you Trade- Frequently or occasionally?

This purpose of this question is to find out how many persons trade frequently or
occasionally.
TRADING
FREQUENTLY
OCCASIONALLY

AVERAGE NO. OF PEOPLE


20
40

45
40
35
30
25
20
15
10
5
0

Interpretation :This chart shows that 40 individuals trade occasionally and 20 individuals trade
frequently.

65

6.

WHICH TYPE OF SCRIPTS YOU HAVE?

The purpose of this question is to know about which type of scripts the respondents
have.
TYPE OF SCRIPTS
PHYSICAL
DEMATERIALIZED

%AGE
30
70

80
70
60
50
40
30
20
10
0
Physical

Dematerialised

Interpretation :Above graph shows that many individuals have dematerialized scripts and some have
physical scripts.

66

7.

Do you convert your shares electronically?

The basic purpose of this question is to know about how many persons are interested to
convert their shares electronically.

convert your shares electronically


YES
NO

%AGE
60
40

70
60
50
40
30
20
10
0
Yes

No

Interpretation :This chart shows that 60 individuals trade occasionally and 40 individuals
tradeFrequently.

67

8.Are you satisfied with Demat Service provider?


The purpose of this question is know satisfaction about demat service provider.
SATISFACTION OF DEMAT
SERVICE PROVIDER
YES
NO

AVERAGE NO. OF PEOPLE


90
10

100
90
80
70
60
50
40
30
20
10
0
Yes

No

Interpretation :This graph shows that most of the people were satisfied with demat service provider.

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9.

Problems being faced by the respondents relating to trading?

This question tells us about the type of problems faced by the respondents.
Problems being faced by the respondents
relating to trading
No transfer or bad delivery of shares
Other type of problem
No Problem

AVERAGE NO. PEOPLE


20
40
40

45
40
35
30
25
20
15
10
5
0
No transfer of bad
delevery of share

Other type of
problem

No problem

Interpretation :From the above chart we can see that 40 investors faced no problem due to the
introduction of DEMAT. Nearly 20 respondents faced problems due to non-transfer
and bad delivery of shares. Because of many sick companies being listed in the stock
exchange, the problem of non-receipt of dividend can be found among 7 investors.
There were 40 persons who were facing other problems.

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5.2

Summary of Findings

For new distribution channels to develop, changes in legislationwould be needed:


 Amendment of s.6 of the Banking Act to allow banks to distribute insurance.
 Amendment of SharesAct to permit entry of Shares brokers and corporate agents
 Promulgation of e- commerce laws for internet to be used for insurance sales
rather than only for promotion.
The guiding principle should be that it is only in cases wheremarket forces, self
regulation, and interaction with customer bodiesare likely to be insufficient that rules,
regulations, and legalmeasures should be adopted.

70

CHAPTER:6
SUMMARY AND
CONCLUSIONS

71

6.1 Summary of learning experience


I SIDHANTH BHATIA had a great learning experience under Unicon Company
dealing with different kinds of shares were shown to us, I learned to work in group
united, I dealt with various person when we used to go out into the field for face to
face conversation with various shopkeepers, this really invoked an idea of how to deal
with various persons, I learned to deal with various commodity pricing and with
different currencies. And in particular I would like to say during my work session
under Unicon Company, a good habit of newspaper reading daily was created by them.
I had a good experience about the market situation of India and the economic status of
India. I learned many people behaviors about various investments. And above all it
developed my personality a lot and increased the horizon of my knowledge to a great
extent. Thanks to Unicon Company for providing us with such a great experience of
learning in every step during my work session under Unicon Company. And especially
they helped the amateur a lot to develop their experience level.
6.2 Conclusions and Recommendations
1) As many of the people who dealt in share market are aware of UNICONS name
but not of its services. So company should advertise its services, so that people can be
made aware of all the services provided by the company.

2) As far as people preference regarding opening of demat a/c is concerned thenthey


mainly prefer two factors i.e. service and trust. So it becomes necessaryfor the
company to take care of these two factors.

3) Most if the people are not finding any spare time to convert their shares
electronically. So company should approach to such people at their doorstep to open
their demat account.

72

APPENDICES
I am student of BBA from jagannath institute of management sciences, lajpatnagar,
New Delhi. You are required to fill this questionnaire to enable me to undertake the
study on the said project.

NAME
AGE

OCCUPATION

ADDRESS

..

CONTACT NUMBER

73

Q.1. Do you want to invest?


(a) Yes (b) No
Q.2. Whichsections do you want to invest?
(a) Share (b) Commodity
(c) Currency (d) Property.
Q.3. Are you aware of DEMAT?
(a) Yes (b) No
Q.4. How long have you been transacting in the stock exchange?
(a) Less than 1 year (b) 1 year
(c) 2 year (d) More than 3 year
Q.5. Do you trade frequently or occasionally?
(a) Frequently (b) Occasionally
Q.6. which type of script you have?
(a) Physical (b) Dematerialized
Q.7. Do you like to convert your shares electronically?
(a) Yes (b) No
Q.8. Are you satisfied with your demat service provider?
(a) Yes (b) No

74

BIBLIOGAPHY
Unicon forms for opening depository and trading account.
Study material of capital market and derivatives market of NCFM.

BOOKS:Coughlan T. Anne- SALES CHANNELS (Prentice Hall


Publication)
Bodla, B.S- Insurance fund, environment & procedure (Deep &
Deep Publication)
Gupta, P.K- Fundamentals of insurance (Himalaya Publication House)

MAGAZINES/ JOURNALS:





Insurance Post
Asia insurance review
IRDA journal JUNE 2007
Papers of Dr. Rowland T. Moriarty
Economic Times

WEBSITES:




www.sebi.gov.in
www.nseindia.com
www.bseindia.com
www.uniconindia.in

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