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Good afternoon,

Hello everyone, we are Andrea and Mary are representatives of the empresa
Chocolat Damm Corporation. We are a company dedicated to the manufacture
of snacks in different varieties.
The product that we present today is a snack, but no snacks either.
The name of our product is Hawaiian Crunch. Which is a macadamia nut baked
with salt.

The macadamia nut is native to Australia and is considered the finest in the
world and exquisite walnut. It is highly valued for its flavor and crispness, it is
among foods with higher content of monounsaturated "good fats" and also
contains no cholesterol or trans fat.

Hawaiian packaging Crunch is a doypack with easy open and reusable zipper
containing 5 ounces or 142 grams. Which has a selling price of Q30.00.

The target for the product group are men and women of all ages because it is a
healthy snack.

Below the following survey to meet the needs and tastes of the customer and
according to the responses took place the strategic points which will make you
advertising and outlets where you can find them will be chosen.
A continuacion se realizo la siguiente encuesta para conocer las necesidades y
gustos del cliente y de acuerdo a las respuestas se escogeran los puntos
estrategicos donde sera hara la publicidad y los puntos de venta donde los
puedes encontrar.

The questions that were performed were as follows


1.
2.
3.
4.
5.
6.
7.
8.

Sex
Age range
Do you eat snacks?
How often consume snacks?
Would you be willing to acquire a healthy snack with macadamia nut?
What flavor would like to have covered the product?
What presentation would prefer to purchase the product?
Where would you like to purchase this product?

9. Through which medium or media would like to receive information about


this product?
10.Would I buy this product at a price of Q25 to Q35?

Poll
Hello, my name is [name], and Id like to ask you a few questions about healthy
snack. Do you have a few minutes?
Great, thank you. La informacin que nos proporcione ser utilizada para
conocer el grado de aceptacin en el mercado de Hawaiian Crunch.
1. Sex:
a. Femenine
b. Male
2. Age range:
a. 15-20
b. 21-30
c. 31-40
d. 41-50
e. 50 onwards
3. Do you eat snacks?
a. Yes
b. No
4. How often consume snacks?
a. daily
b. weekly
c. fortnightly
d. monthly
5. Would you be willing to acquire a healthy snack With macadamia nut?
a. Yes
b. No
6. What
a.
b.
c.
d.
e.
f.

flavor would like to have covered the product?


Salt
Honey
Chocolat
Japanese
Chile
Other (please specify)

7. What presentation would prefer to purchase the product?


a. 1.5 ounces
b. 3 ounces

c. 5 ounces
d. 7 ounces
8. Where would you like to purchase this product?
a. Specialized store
b. Supermarkets
c. Convenience stores
d. Internet
e. Other (please specify):
9. Through Which medium or media would like to receive information about
this product?
a. Anuncios en prensa o revista
b. Correo
c. Punto de venta
d. Televisin
e. Vallas publicitarias
f. Radio
g. Internet
h. Otro (Por favor especifique):
10.Would I buy this product at a price of Q25 to Q35?
a. Most likely
b. Probably
c. It is unlikely
d. It is not at all likely
e. I do not know

And according to the data obtained, the product can be found in various
supermarket chains such as Wal-Mart, La Torre, Pricesmart and convenience
stores.
The means to promote Hawaiian Crunch will be billboards, television ads and
tastings at the various outlets.
Thank you for your attention, this exhibition.