j

l;.
pJ.-

2.The Bureau agrees

that

than $ 1,000,000 wil

no less

be targeted by it

each yp.ar of

Term to

Tourism Task

Force

to commencement of the Renewal

MBRTTF) Report,

for such purpose(

init atives

implement

sub-

Term, the

Bureau

shall

Tourism

Task

provide a

letter evidencing,

to

identif ed

3.The
s).

identified in the Mayor' s

Ribbon

hereto. Prior
as Exhibit " B"

attached

the City' s satisfaction, that said funds have been

fol owing sub- market

support and

but not limited to, initiatives identifed in the Mayor' s Blue

market initiatives, including,

Ribbon

l ming:: the Renewal

Bureau shall implement the

Blue

Force

Report: a)
Cultural/ Special Events: A Cultural Tourism Committee
shall be established and maintained throughout this Renewal Term.
Its mission statement shall contain a goal to
focus on
of
cultural
events,
including but
promotion
support
cont
i
n
ued
development,
and
the
Festival
Season"
and
special
limited
the
"
not
events that
to
occur within and directly benefit the City of Miami Beach.Furthermore,

the Bureau shall support and

develop

incentives

for

"

Festival Season".b)
Sales/ Marketing: The Bureau shall expand its
wrangler" to focus on
r
e
l
a
t
i
o
ns
ef
f
o
r
t
s
,
public
including the hiring of a "
the s
"tar power"and edgi
"ness" which will aggressively promote the identity

of Miami
Beach

as a'

Film/
Fashion: A Film/ Fashion/ Entertainment
happening place."c)
Committee shall be established and maintained throughout the Renewal
Term and the Bureau shall, prior to the commencement of
the Renewal Term, provide evidence satisfactory to the City, of a financial
commitment, in the amount of 27, 000 to be used to

advertise and promote

Production

the City's

Industry Access Program

Small/ Boutique Hotels: The Bureau shall
in Select Magazine. d)
support and develop a marketing/ collateral piece and web program
to ensure targeted marketing for small and boutique hotels

e)

Airport Initiatives:
The Bureau shall continue an ongoing partnership with the Miami
International Airport to enhance the visitor experience.

f)

Gay &

Lesbian:

The Bureau shall expand its co- op advertising programs, continue

collateral publications, and conduct research related to trends in
gay and lesbian tourism. Furthermore, it shall continue to support
and collaborate with the GoGayMiamLcom website and with the
Miami- Dade Gay and Lesbian Chamber of Commerce. A Gay and
Lesbian Committee shall be established and maintained throughout
the Renewal Term to oversee the marketing initiatives.

g)

Service/ Attitude:
Bureau shall work with the Miami Beach Visitor and
01CA) to develop a service and attitude plan.
Convention Authority
It shall assist in the development of a training video for hospitality
employees and support a Citywide Customer Service/Attitude
Campaign featuring such initiatives including, but not limited to, the

The

secret
h)

shopper."

Administration:
The Bureau shall assist and use best efforts in
maximizing use of the " MiamiBeach. com" website.

i)

attaining

and

Residential:
The Bureau shall implement a resident-focused public awareness
campaign in Miami Beach, emphasizing tourism' s benefits to the

community.

G)

All Committees established, or to be established pursuant to this

Section
3,
shall be established in conformance with
Section
1.05 of the Agreement, which sets forth City participation
on the Bureau Board of Directors, Executive Committee,

and Sub-Committees.

4.

referenced

Restructure its Marketing and Tourism

The Bureau shall:a)
Committee to better reflect and be more representative of the
initiatives
sub- market

in Section 3 herein. b)Appoint the

as a voting

City Manager,

or

his designee,

Appoint the Miami Beach Convention Center General Manager to

c)

its Convention Sales Committee.

000, annually,
contribute $20,

5.
The Bureau shall

towards

the

establishment of

in the

a career

fund for qualifying, inneed

scholarship
Tourism

Miami

Hospitality Management. Prior to

Industry and/or

evidence, to the

the commencement of the Renewal Term, the Bureau shall

pursuing

Beach residents

City' s

satisfaction,

The Bureau
said financial commitment. 6.

Cultural Arts

by the Miami Beach

Tax

revenues collected by the City

before

October

1,2003,

The

City,at

its

sole

review

option

and

the

performance

pursuant to

the

Municipal

Resort

or

2002
beginning October 1,
a

of

portion

of

Agreement, as amended

end of each

and

equivalent to
the 6%

to engage

same

respective

fiscal

independent

an

related

operations,

the

herein. Accordingly, the Bureau herein warrants

shall

and all records, documents,

grant

course of its business, for inspection

consultant

to

an emphasis

Bureau' s
and

said consultant full and

correspondence, as the

at

particularly with

to

herein. 7.

year

Term,reserves the right,

Renewal

governance, structure, process and

the City that it

any

the

discretion,

impact

the

distribute

the

for use by the CAC. The Bureau shall distribute

at
the 6%

the Bureau'

City, for use

the Bureau annually, on

Bureau shall

and
assess

distributed to

respectively. The

all times during

on

access to

and

years

of

the

to

of
6%
Council (CAC),

the fiscal

300,000 to the City,

balance

contribute

shall

represents to

complete

Bureau may maintain throughout

the

normal

by

the consultant, at the Bureau' s main place of business, during normal

working hours. Additionally, and conditioned
and the

However,

said

and nothing

Bureau

negotiations shall

in

further

this

upon the

agree that

be

Agreement, either express

they

may consider

solely at
or

findings of

the

negotiation

said

consultant, the City

of a longer term

option and discretion

implied, shall bind

or

of

relationship.

the parties,

otherwise commit

either

the

City or the Bureau to a longer term, unless so memorialized in

8.The Bureau

be

completed on

results
forth

Plan ( the

Plan), to

October 1,2003. The Plan shall include

C,"
attached hereto. As part

the

and

clearly

identify

the Miami Beach

of this Plan,the market assessment

the demographics, travel patterns, and characteristics

marketplace; particularly comparing the Miami Beach traveler

the Miami- Dade County/ South

Florida Region traveler. 9.The Bureau and the City

new

Strategic Tourism

new

of an independent market assessment, based upon the scope of services set

will include

with

develop a

or before

in Exhibit

of

will

agree

to

add

Section
the
Agreement:
Bureau herein
acknowledges that the City has satisfied its proportionate contribution
s facility, as same is
toward the construction of the Bureau'
c)
of the Agreement, and
defined in Section 2.02(
shall be required
further
City
contribution
that no
for same. Accordingly, prior to the commencement of the Renewal Term
to
d)
02(
2.
the
Notwithstanding Section 2.02( c),

confirm same in writing to the

City, and
release the City from any further obligations relating
to same. Additionally, in the event of cost overruns the
Bureau shall promptly provide written notice to the City,and represent that
such overrun shall in no way impair or
herein, the

Bureau shall

a diminution in the services contemplated by this Agreement.

With respect to the payment of operating expenses for the
cause

Bureau
the City and the
For
further agree as follows: i)
purposes of Subsections 9 and 10 only, the defined
terms, where referenced herein, shall
have the same meaning as in
that certain Sublease and Operating Agreement
facilty,

between the Miami Sports

Greater
Miami
Exhibition Authority and

Convention

and
and

Visitors
November 3, 1997, and attached as
hereto ( the MSEA Agreement). ii) With
Exhibit "D"
respect to the payment of Airport Operating
Bureau,

dated

as is defined in the MSEA Agreement) for

Expense Rent (
the facility, the Bureau herein agrees to limit its
use of any monies for same, from

the fol owing

2.
to an amount

01

and

2.02,

respectively,

to the City' s pro rata

Operating
said
Airport
of
share
Expense Rent, and limited exclusively to that area/
space in the facility representing
the square footage directly occupied by the Bureau'
in the MSEA Agre ment).
s supporting offices ( as defined
At the City' s discretion, and prior
to the commencement of the Renewal Term,the
City may request written confirmation of said
equal

square footage

the Bureau. iii)The City' s pro rata

share of the Airport Operating Expense Rent,
as determined in ii)
( above, shall
specifically exclude any Airport Operating Expense
area

from

Rent costs resulting from any vacancy or loss

of subtenants ( other than the Bureau)

the MSEA Agreement. iv)Notwithstanding

contrary in this Subsection, the City' s
pro rata share of the Airport Operating
Expense Rent shall be calculated and
under

anything to the

base rent (
paid by
to
be
the Bureau)
the
facility
of
$
475,
in
000. City funds for this purpose will not exceed the City'
s pro rata share of

determined

upon

the assumption of a

as same is
the Bureau

said

net annual

estimated by

In no
base rent cost. v)
shortfalls
in
the
shall any

net

annual

event
Airport Operating Expense Rent be recovered by
the Bureau from any funds budgeted, planned,
or set aside for advertising, promotion, marketing,
and/ or other services pursuant to this Agreement,
as amended, and,in no way shall
such shortfall diminish or otherwise dilute
the anticipated service levels required pursuant to this
Agreement, as amended, and as present in the Bureau'
annual operating budget, or in no way shall
such shortfall be reflected in future budgets
s

submitted

The Bureau herein

by the Bureau pursuant to same. 10.
that any amendment

to

the MSEA Agreement

that

would

agrees

alter or in any way impact or affect

the

costs

2. 02(

set forth in this Subsection

the prior written consent

the
for

Agreement

shall first require

of

City. 11. The

to exercise its option

City of Miami Beach agrees

under the Agreement,

renewal

in the

d)( i)-(
v),
or

said

Renewal

commencing

Term

on

October

1,
All other terms and conditions
2002, and ending on September 30, 2004. 12.
of the

Agreement shall remain in

of Miami Beach and

of

duly

Agreement

to

its

duly

force and effect. IN WITNESS WHEREOF, the City

the Bureau have caused this

be duly

constituted

full

officers, and

executed

in

their name and

the Bureau has caused this

Agreement

Notice of

and

Agreement for Renewal

on their behalf by their

to be duly

executed

by

authorized corporate officers, all

as

of fJO
this 22

1
of JA--'
1
,

day

2002.Attest:

ifko rlNl~
City

GREATER MIAMI CONVENTION & VISITORS BUREAU

au:

Clerk Attest:

h~t<N~
TreaSUrer

Elizabeth Hicks,William D. Talbert,

III President &CEO

A
F:\
TTO\AGUR\

seal,this ~day
of
2002. STATE
1~
1'

was acknowledged before

me this ~;)
day of 2002, by Mayor DRvirl Oermer and Robert Parcher.
City Clerk, or their de ignees respectively, on behalf of the CITY OF MIAMI BEACH, known
to me to be the persons described in and who executed the
foregoing instrument, and acknowledged to and before me that they executed said instrument

J..
1 The

for

foregoing

instrument

the

purposes

expressed. tJl.-111 J WITNESS my

hand

and

therein
official

OFMIAMI-

OF FLORIDASS: COUNTY

Large
DADE

I ti_
e'rl" twod.
p
Commission
u,.
Vl My
~
Commission

Expires:STATE
'/

OF FLORIDA
ULLIAN BEAUCHAMP NOfARY PUJUC5rATEOFJlLORlDA

Jprl J
No.:
!

COMMISSION
00109289 MY COMMISSION
NO.
COUNTY OF MIAMI- DADE The foregoing
2006 SS:
APR. 29.
day of
ni'''
this
me
a
c
k
n
o
w
l
e
d
g
e
d
before
instrument was
2002, by William D.Talbert, III President & CEO, and NtIflU Elizabeth
EXP.

Treasurer, or their designees respectively, on behalf of the GREATER Hicks MIAMI

CONVENTION& VISITORS BUREAU, known to me to be the persons described in and who
executed the foregoing instrument,and acknowledged to and before

me that they executed said instrument

for

the

purposes

expressed.WITNESS my hand and

this ~
seal,

therein

official

~~~
day of 2002.
at

Large

Commission

No.:
My Commis ionExpires:
State of
Notary Pub!'
,

Florida

F:
IATTOIAGURIAGREEMNT\ GMCVB.

5~
etKxxIesbt,

Exhibit " A"

Agreement Between
the City of Miami Beach
and
the Greater Miami Convention and Visitors Bureau

AGRF:EMENT
BETWEEN CITY OF MIAMI BEACH AND
THE GREATI:R MIAMI
CONV'FNTION
AND VISITORS BUREAU

THIS t\GREEMENT, is !Dad~ ar.d ~xecuted

as

and between the CITY OF MIAMI

BEACH.

the laws of the State of Florida ( the

or Miami

CONVENTIOll AND VISITORS BUREAU,

City

71C.

of this

V,
day of JLi I...

1999 by

a municipalct) rporation organized and existing under

INC., a

Florida

Beach),and GREATER MIAMI

not- for-profit corporation ( the

Bureau).
RECITALS: WHEREAS, the City of

September

dated

Miami Beach was fonnally a party to an Interlocal Agreement

30,1993.by and

between

Miami- Dade County, the

City of Miami Beach.

the City of Miami, the Village ofBal

Harbour ( the

Fonner

Agreement); and WHEREAS, by

the Bureau of its intention

date,

dated November 25,1998,the City advised

not to renew the Fonner

the City as of the conclusion

extension

letter

or

of

the

November

a.

and

Agreement); and

City

WHEREAS,

one year

Agreement

ongoing

ofa new Agreement with

Blue

Ribbon

City,

Commit e

on Conventions

relationship with the Bureau

an

and the

negotiation

if any;and WHEREAS, following extensive meetings, which included presentations

the Blue Ribbon

Committee

and Tourism.

City'

Visitor and

having

Bureau,

( 1998/
September 30,1999,the

from.among others,the Bureau,

the City,the

Agreement

the

term commencing

duty of reviewing and making recommendations regarding the

with

January 6,
1999,

concurrent with its approval of the 1998/99 Agreement, the Mayor

Commi~ ion created

charged with the

effectively terminating as to

last

on December 1,
1998, and ending on

99

Agreement

30,1998; and. WHEREAS, on

the Mayor and City Commission negotiated a

said Agreement having

Agreement; said

unanimously

recommended that the

City

enter

into

Convention Authority, and SMG,

new Agre ment with

the

Bureau,

said

WHEREAS,

at

its final

meetings

1999,respectively, the Blue

said

Agreement with

May

21,1999,

Ribbon Committee

and

recommended the foregoing terms

June 4,

and conditions of

the Bureau,

as set forth

Miami Beach

on

below.NOW

THEREFORE,

the

parties

agree as follows: SECTION

CONTRACT \\lITH

hereby contracts

with the Bureau for

THE BUREAU. SECTION 1.

01 Bureau Functions.

the

performance by the Bureau of

the

following
tourism

and

convention

sales

To develop, promote, market,

and promotion functions: a)

book and

secure

conventions, trade

shows

and group

business;

b)
To expand,

ote
develop and pro~

tourism in the City of Miami Beach including, respectively

Middle Beach and North
world

determined
term

and

markets, through consumers, travel agents, tour operators,

wholesales, airline

tourism

the domestic

Beach) in

South Beach,

by

marketing,

media,

advertising, and

other

modalities

the Bureau, including such expansion, development, and promotion of

in the City
"
as
during the offseason",

said

is customarily
defined within that industry; c)
To maintain programs and

services,where practical,in connection

with the

marketing

and

promotion of conventions and tourism, including

convention services, tourist
reservation services, and other

operational and administrative programs in

connection therewith; to prepare and distribute brochures, pamphlets and other

advertising information, in a
manner

tourism and

convention

generally accepted in the

industry, disseminating information about Miami Beach; to cooperate

with segments
of the private tourism and convention business

for

the

booking of hotel reservations, tour packages,

and other such

and visitors

car

community

rentals,

services, and conducting activities normally provided by like convention

d)

To eng~ge in tourism and convention research and

planning,

campaigns of information, advertising, publicity, marketing

e)

to

tourism, conventions and convention events;

In

general,

program
market

or

area

to

cOllduct

assist in the

or

project designed
of the

to attract

and

conducting

and to conduct

or

sales

carrying

relating

out

of any

visitors and conventions within the

City of Miami Beach, and to encourage and cooperate with

public and private organizations

or

groups, hotels, motels, restaurants and

other tourist related entities in their efforts to

promote and attract tourists and
conduct conventions to and in Miami Beach;

f)

To

employ, engage, compensate

out

the

foregoing

and

functions, and

to

discharge personnel necessary

budget, administer

and

to carry

implement

the

revenues

and

funds received by it;

g)

To accept, receive and

expend

private

monies,

gifts, fees,

donations, in addition to the public funds transferred

to

it

by the terms of this

Agreement;

h)

To enter into contract with

to

i)

To

accomplish

or

persons,

or

other entities

all of the above;

perform any other function. reasonable related to the policy and purpose

of this

j)

any

agencies, corporations,

To the

Agreement;
ma."{
imum extent

possible, provide

economic

opportunities

all

to

businesses through the Bureau' s acquisition of goods and services, and

to

proactively market, promote and disseminate

information with

Bureau' s procurement
policies in

provide increased competition

and awareness

as to new

and future

k)

To

I)

To involve in Bureau activities

develop

an

effort to

prospective

regard to

the

bidders, proposers, etc;

Strategic Tourism Plan;

to

the

ma.
ximum extent

possible policy

makers ofMiarni Beach;

m)

To obtain increased

partnering

funding directly

with members,

as

well

from the

as co-

private sector and

promotions

do increased

with hotels, restaurants,

retail

City
To

n)

venues,

and other

and attractions within the

comparable tourist draws

of Miami Beach;

create an

increased emphasis

on

Miami Beach

as a "

Destination

Resort"

by way of campaign.~of information. advertising, publicit"

j,marketing and/or
sales. This shall include, but

not

be limited

emphasizing Miami Beach' s " unique"

0)To aggressively pursue

events,including

media

that will air

from,

but

and "court"
television

not limited

Super
to,

members,

campaigns

and

other

Bowl; Latin

comparable

Grammys;

etc.

or' host events from, the City of Miami Beach, and

P) To distribute
IACVB reports to

Bureau

the aforestated

assets;

draw national and international media

and

to,

attention to

the

City;

the City

Administration and

as requested, for annual comparisons of similar bureaus

throughout the

country. Miami

Beach acknowledges that priority for booking shall be given to convention and

group business that results in

occupancy.

hotel

room

02
SECTION 1.

)
agrees:i( t
0 provide to

year of the Bureau, during

receipt

the

and

Records and Evaluation.

The

private

Agreement, an annual audited report covering the

funds,prepared by an independent certified

public accountant, in accordance with generally accepted accounting principles and

applied; ll)
( to prepare and submit to Miami Beach,
a copy of the Bureau' s budget,

practices consistently

prior to

of said budget by the

Bureau, for said

fiscal

of October of each year;iv)

( to permit

out monitoring

in such

and its

activities

Board

manner

of Directors in the performance

inspection and

approval

year;iii)
(
to submit an Annual Report to Miami

Beach before the end

and evaluation

Bureau

Miami Beach, within ninety (90)days after the end of the fiscal

Term of this

and expenditure of public

Reports

Miami

as will effectively
of

the

Bureau'

Beach to carry

insure the cooperation of the Bureau

functions, so long

as such

does not unreasonably impede or interfere with the functions

of the
Bureau,and such monitoring
and evaluation activities may include
of
of
monitoring

inspection

expenditures

from

public

and

private

funds;v)
(
to

provide

to

Miami Beach

records

all

such reports as may be

but

limited,

not

less

often
Bureau

the

to

the IACVB reports

than

quarterly, an activity

during

referenced in Section

previous quarter; ( vi)

to permit

the

p))
(
,
and

Beach

Miami

to

conduct,

at

own
public

under

this Agreement

and to permit

expense,quarterly inspections of the Bureau'

funds. Any

audits

such

records,

to

Miami

ofthis

or inspections shall be conducted

in

S.:
ction 1.02,the City and the

that said provisions shall survive

the

as

The

set

Bureau and

under this

Agreement, the

Bureau

is

Miami

or

from any

Beach
of

the

Bureau

is

its

not,nor
Agre ment

shall

such

manner

conduct,

the Bureau. In

Bureau

herein agree

SECTION 1.
03

The

under

this Agreement,

the Federal, State

an independent

is not

and

acknowledge

Compliance with

intended

to

Bureau shall take out and

maintain

1.
04

contractor.In carrying out its functions

establish a partnership,

whatever nature, brought by

as

adequate liability

with general practices in the industry,

insuring against

to convention

Law.

and

harmless

representative

a joint

Miami

Beach

others wherein MIami

suit,claims,
lt of
demands or otherwise, arising o!-

relating

such times so as

it ever be construed as,the agent or

or regarding the City's contributions

normally covered by liability insurance

relate to

parties hereto understand and agree that the relationship of

claims, suits, demands or liability, of

a partyt,hrough

its

order to satisfy

the relationship ofpnncipal agent The

Bureau shall indemnify and hold

made

at

and at

activities.SECTION

Beach is that of

of Miami Beach,and this

venture,

forth herein.

governments relating to

of Bureau as Independent Contractor' Indemnification

Status

to

this Agreement,

Bureau shall comply with all applicable laws

of

local

the

Term of

Beach

expense, a

Bureau utilized

the extent that those records

to unreasonably interfere with the

not.
day to day operations of
the provisions

provide, not

own

its

full and detailed annual audit of the Bureau' s records

to determine how the

public money contributed

to

report, setting forth generally the activities of

financial

and

1. 0

any

activity

set forth herein.The

insurance, in

reasonable amounts, consistent

those types of claims,suits, demands

and visitors

bureaus, and shall

name

Miami

Beach as co-insured by endorsement. Policies

or certificates of such insurance shall be remitted
to Miami Beach upon

SECTION

05

, Participation

Bureau Board

on

City

of

Directors Executive Committee. and

Sub- Committees The Bureau

shall be

number of members and

Bureau. Such
and

Board

multi- cultural

managed

by a Board

:
composition as may be letermined

such

shall be representative of the

nature

of the

of

hotel

from

Directors (Board),having

time (0

such

time by the

and visitor industry shall reflect the ethnic

community and be gender representative, recognizing that

industry
involvement is critical. The
meet between meetings of

Bureau

may

act through an Executive

Committee

which

shall

the Board. The composition of the Executive Committee shall be

determined

from

time to time
by the Board. The

sub-commit ees, currently including, but

Tourism Committee;
Commit ee. The

also establish, as

shall

it deems

Committee;

Nominating

Committee, and Community

such sub-commit ees shall also be determined from

compositonof

the significant

the

appropriate, working

limited to a Finance Committee; Marketing and

Convention Sales

by

accordingly, the

not

Bureau

Bureau.

Notwithstanding the foregoing,

Relations

time to time

the Bureau herein recognizes

financial contributions made by the City of~

1iami Beach pursuant to this Agreement;

Bureau and the City herein agree that,throughout the Term of this

s representation and membership on the

Board, Executive Committee, and

Agre ment,

the City'

all

sub-commit ees,

respectively,

shall
be

as follows: a)
Board

of

Directors.

The City' s

be
total
relation

to

percentage
total

a number

annual financial

represents

contribution

to

to

Bureaus's

be

less than 30%

Le.,
in
(

contribution

30%
of

City' s membership

on

the percentage

the Bureau, as set

the

annual financial

Agreement

proportionate

representation

total operating

the

budget;

event

and membership on the

amount

of

Board

shall

the City's

forth in this Agreement, in

but

in no event shall said

that the City's

to the Bureau during the Term

the Bureau' s total annual

operating

the Board shall be a

of this

budget,then the
number reflective

of that percentage).
The aforestated members shall be voting members of the Board,

slate submitted

by the City Manager

and

approved by the Mayor and City

ion, and shall be

Commis:;
i)

residents of Miami Beach; and/or

ii)

representative of the hotel and visitor industry in Miami

Beach; and

iii)

reflect the ethrJc and multi- cultural nature of the

City

of

Miami Beach, and be gender representative.

b)

Executive Committee.
The

City's representation

be

number proportionate

and
to

membership

the Bureau' s total

be less than

operating budget;

thirty percent (

annual financial
Agreement

contribution

set

City's total

annual

forth in this Agreement, in relation

but in

30%)Le.,
( in

to the

represents thirty

the Executive Committee shall

the percentage amount of the

financial contribution to the Bureau, as

to

on

no

event

event that

the

Bureau

shall said percentage

the City' s total

during the Term

. of

percent (30%)
of the Bureau' s

this

total annual

operating budget, then the

City's membership on the Board shall be a number

reflective

otthat percentage).The aforestated members

shall

be voting members

of the Executive
Commit ee, selected by the Bureau from those members
of the Board selected
from the City; s slate for the Board; however, the

City's proportionate representation

Executive

Committee must
the

Beachor

Beach.

and

the

of

the elected

designated representative ( who

governing body of

ii)
the City Manager

shall

Miami

be a

Miami

of

c)

Sub- Commit ees,

The

City's representation

sub-committees, respectively, shall be a

of

City,the Mayor of

his/
her

member of

Miami

membership on the

include

following: i)
At the option

Beach);

and

the

and

membership on all Bureau

number

proportionate to the percentage amount

City' s total annual financial contribution to

in

this Agreement, in relation to

the

Bureaus' s

the Bureau,

as set forth

total annual

operating budget;

no event

the

City'

shall said
percentage be less than

s total annual financial

of this Agreement
operating budget,

then

the

contribution

represents 30%
of

City's

a number retlective
of

30% ( i. e.,
in

to the
the

the

during the Term

Bureau

Bureau' s

event that

total annual

membership on all sub- commit ees

that percentage). Theaforestated

shall

be

subcommittee

members
shal

be i)
residents of MiamiBeach;

and/

or ii)representative of the hotel and visitor industry

in Miami B.

each;

and iii)reflect the ethnic and

multi- cultural nature

of

the

City of Miami Beach, and be

gender

representative.

SECTION

2 FUNDING. SECTION 2.

01

Contribution from Miami

total

annual

base level

this Agreement,

shall

Beach. a)
Base Level Contribution The City' s

contribution to the Bureau. throughout the Term

of

shall be 5
$
million dollars.Said 55 mil ion dollar

represent

that portion

of

the net

of the Municipal Resort

revenues levied
Ta."(

fifty

amount

percent ( 50%)

and collected by the City

pursuan~to Chapter 67-930, Laws of Florida, and the

respective ordinances applicable thereto,
as amended

of
the Municipal
the

this Agreement,
Resort

from time

the fifty percent ( 50%)

net

Ta."(
( purposes of this Section
for

to

time.For purposes

portion of

only,hereinafter referred to as

Tax)shall be further defined as derived only from

the two percent (2%)

portion of the

Municipal

Resort Tax

collections generated from

the sale of
hotel
Beach.

rooms, food and beverage , and

The City shall distribute

the

alcohol

throughout the City of Miami

annual S5 million dollar base

level
contribuon

to the Bureau

after the following distributions

and

deductions

have been made: i)

Less four percent (4%)

of

ii) $

687, 500. 00 for the first year

Agreement, to

be increased

of

this

000.00 per
by 25,
$

year,throughout the Term of this Agreement, retained

by the Visitor and Convention Authority YeA)
for fhding purposes

consistent

102- 246, et

Chapter 102, Article IV,

Section

with

seq.,
of the

Miami

Beach City Code,

and Chapter 67-930, Laws of

Florida,

as both may be amended from time to time;

and iii)

All

payments shall

to

be junior

any

and

subordinate in all

and all

obligations

of the

City

respect

required

under any resolutions or ordinances pursuant to which bonds or other

indebtedness

Beach

of

the

are issued

City

which

are

secured

of Miami

by

Notwithstanding Section 2.0l(

a)
above, commencing
of

the Municipal Resort Ta."(.

b)

in the second year

the Term of this

Agreement ( Fiscal Year

200012001),the

Bureau may receive

an additional contribution from the

City in the event that the actual collected
Tax

exceeds the
year

defined

actual

collected amounts

herein

as

of the Ta."(
for the base fiscal

Fiscal Year

City's additional contribution to

the

199912000).In that event, the

Bureau, above

the 5
$million dollar

annual base level contribution set forth

in

(
Section 2. 01 a),
shall be equal

such

increase in

the

to

Tax. The City's Finance Director

shall be responsible for making such debits and credits,

costs,and
of the City,
as

set

monies

Bureau

herein

to the VCA, collection

forth in this Section 2.01.

of monies from

Notwithstanding the

the City

pursuant to this Section 2.

01 and this Agreement, the Bureau

acknowledges

is

including distributions

pledged to bonds or other indebtedness

foregoing, for purposes of

the distribution
to the

of
fifty percent (50%)

and agrees

levied

and

that the portion

of the Tax,

as defined herein,

collected by the City,

and thereupon distributed to the

distributions of monies
2.
01

to

and

Bur~au,and

to this Agreement,

such

the

Bureau,

this Agreement, shall

contemplated under this Section

as

be made directly

distribution by the VCA, in

shall

be

made

as if

by the VeA to

the amounts required pursuant

same were directly made by

City,

and shall,accordingly, satisfy the City's requirements with

to Section

2.

01 of the Agreement. Any

and

Sections

manner

and

as

regard

annual contribution (

if any), as

further

consistent

with

provided in

Chapter
Chapter

be retained

by the

VeA,

930 Laws
67-

of Florida,

102,Article IV,Section 102-25 I a)(

(

3), et seq.,as both may be

amended from time

02 Public

SECTION 2.

an

Funds, The

forth

set

2.01 a)
respectively; and subject to
(and b),

the distributions and deductions

set forth above, shall
in a

the

all monies in excess of the annual base

level contribution and the additional

in

the

Bureau

shall maintain

to time.

public funds in

account or accounts segregated

from

and not Commingled with

any privately raised funds.a)

Method ofPavrnent and Disbursement Throughout the Term of
this

Agreement, rvfiiuni Beach shall

transfer to the Bureau its required share

of the revenues described herein within thirty (30)

days

after the last day of the month in

which

Miami.

Beach received the funds. b)

Prohibited Expendi
tures from Public Funds The
.
Bureau shall not expend
funds
the
public

travel and

for

entertainment, except that travel and entertainment

following:

expenses

Bureau staff

for

eighteen 1(8) persons whose Bureau positio~appear in

permitted when

soliciting or promoting a major

convention

or corporate

meeting

Exhibit

up

to

A wil be

booking

or

trav~l trade;

any matters relating to the Bureau' s function as

an
association, including but not limited to membership dues and salaries
of personnel whose
duties

and

prerequisites

relate

to membership marketing; the salary, benefits

of the Chief Executive Officer; interest expenses

c)

Additionally,

the

intend

public funds for the construction of the Bureau' s proposed

to use

City

and the Bure-au

headquarters and visitor center ( to

to

be located

cn

dge that the Bureau may

acknowl,,::

include

a sea

plane and helicopter facility),

Watson Island, in the City of Miami, Florida ( the visitor

center or

the

purpose,

only to the extent that the Bureau agrees that any City funds used for

facility).

The

the visitor center be used

herein

warrants,

agreement

and

regarding

City' agrees

solely
to

a!Zre s

for that purpose.

memorialize

the stated

which may include the Bureau' s

City does

not

agree to

in any

change

in

the Bureau

current or

in

change

purpose of

public

future
of the

use

visitor

center

and administrative offices

prior written

public funds for this

Accordingly,

same

headquarters

well) shall not be made without the

the

of any

said visitor center, that any

proposed facility, other than

event

to the use

consent

use

of the

of the

City.

facility,

as

In the

then the

Bureau shall, upon notice from the

City, immediately remit any City funds
i.
e. the

of said

City's proportionate

share) that

facility. Pursuant to this

d)

utilized toward the construction

subsection ( c), the

audit the Bureau to determine the

City's

construction of said

were

City reserves

the

right to

proportionate contribution toward the

facility.

Contribution from Bureau to Miami Beach

In consideration of Miami Beach's

throughout

participation

in this

the Term herein, the Bureau shall make the

contributions

to the

City, as

i) $

Agreement,

following

annual

follows:
300, 000.

00 per year the

first annual

payment due upon execution of this

thereafter, throughout the Term of

this

Agreement

and,

Agreement, payable on October 1st

of the fiscal year then in effect; said contribution

to be used

by

the City to provide continued funding for the City

of Miami Beach
Cultural

$
30,
Arts Council; ii)
000.00 per year the

first

this

and, thereafter, in the

Agreement

provided in Section

manner

as

0 I ( d)(
i)
above;said contribution

2.

to be received by

same

City on behalf of the Miami

the

Beach Chamber of Commerce, and distributed to the

Chamber

for funding pUlposes consistent with its mission

statement;

and iii)In

th.::

cke; torate; 01'

r....Ga .."....
e;J
i.,
t;.~

n~
tt,
w:~

cl

to

WJfit:

a:lI)t:hfo~

thcrcmc..

Miami

Beach

01

its bonds
Exhibit

may

No

an-: lportacio1' 1

COtmtT.
)

,
iJappro e;

9S', _ 1.
1~

Q1:

et C)

r...
J.tl

the:B~

fuil iori t- om.i:~~

h D,,"cG C~

$;

DW'

e;;

JhaU,ommcn,
in~
'
onOe;:
xu
theT'.. ul

5hOtlt

t:

1,19S' 9,
e~'..
of ~ J r":
n'
.\~

k, a Gontricuacf'

Cit}in
tn,

e;
ar.SECTION 2.
03

J1:1I) :9,

e:

at,
ri~a~

~at he;!

1i.
( G. ~
P.::.
Sa::iGJ Tx{")
4l')

1CJt: 101'

th'

e;,
Cfit

the

Tmpainnent

theamettl.
of

t of $
758, 088 per)

Bond Oblie-ation In

the

event

determines that the

revenues required to be made under Section 2.
allocation ofta."<

impair the obligation of

any

contractual

arrangement

between Miami Beach

and

the holders of

secured by said ta."<

revenues, said commitments by the City

B,Miami Beach's participation in

this Agreement shall be

in the

event

attached hereto as

forthWith terminated; provided, however,that

of such
termination, Miami Beach shall continue' to be bound

by

any prior commit ed

contract. convention reservation or other

commitment
end

of

duly made by

the Bureau

the Term of this Agre ment. SECTION 3 Public Records

adhere to

the

this
meetings as

Term).At

then in

attached

as

and Open

and up to the
Meetini Policv.The Bureau sball

Exhibit C to

Agreement regarding access to its Board of Directorsand

Executive Committee

well as

initial Term of

policy

during

its corporate

records.

this Agreement shall commence on October

its sole option

default

of

and

the

discretion, and

Agreement,

4 Duration

SECTION
I,
1999

provided

ofrhis Ae-reement. The

and tenninate on September 30,

2002 (the

further

that the Bureau

is

not

the City may renew this Agreement for an

intention

to renew

the

Agreement

no

less than

ninety (

90)days

prior

to

the expiration of the

initial
Notwithstanding the
Tenn.

upon

days
thirty (30)

discretion of Miami Beach,

written

notice

fails to

foregoing,

the

to

which to

cure

the

the City,the Bureau

therein. In

cured within the aforestated cure period,

this Agreement

written

termination notice; and

the

City

Agreement

at any time,

comply with any of the tenns' and conditions set forth

default( s)
set forth

the City required;

said

this

the Bureau, in the event that the Bureau, in the sole

this Agreement. Upon receipt of said written notice from

days within

City may tenninate

shall

(
)
have seven 7

shall

the event

that

said

in

default(

s)
is not

tenninate with no further

notice from

termination effective thirty (30)days from the date of the City' s

shall have no further

liability under this Agreement. In order to

equalize the cash flow of resort taxes to Miami Beach,
the City enacted Section
102-251 of the Miami Beach City Code, which provides for

a withholding or deferral of accrued payinent to the Bureau until

a

termination of this Agreement

prior to the

amount described in Section

2.
0 I above

withhOlding or deferral of

of each year.
In the event

end of its Term.the money owed to the Bureau

Section

and shall provide opportunities

services., In

is the

and not the lesser amount due to a

102-

251 of the Miami Beach City Code.

Goods Services.
& 'The Bureau shall procure goods and

basis

of

payments pursuant

to
SECTION 5

May

for African American, Hispanic

order to promote a

broader outreach and

American

services on a competitive

and women owned businesses

encourage

and

new and diverse potential

bidders and
proposers, the Bureau shall use its best
efforts in cooperating with the City to establish a broade~-based "
pool" from which to procure said
goods and services. This may include, but not be limited to,
workshops to
cobe
sponsored by the City and the
Bureau

purpose,

said

for the

workshop( s)
and to be held

SECTION 6 Notices. All notices, demands and requests which

are given by

shall be

deemed

to

be

on

Miami Beach.

the parties shall be in writing

and

As to Miami

Beach:

Attention: City Manager

City of Miami

Beach

1700 Convention Center

Drive Miami Beach,

FL

33139 With

copies to:
City Attorney .City of
Miami Beach 1700
Convention Center Drive

Miami Beach, FL 33139

As to
the Bureau: Attention:

PresidentGreater Miami

Visitor: s
Bureau
Convention
&
701 Brick{:

ll Avenue, Suite 2700 Miami,FL 33131 Any such

time upon

to

the

giving

of written notice

the other parties affected by the

of such

change. A copy

of

names and addresses may

change

sent

by United

be changed at any

States

mail,postage prepaid,

any notice sent by one party to

another

shall

be

sent toall

other parties noted abOve. IN'WI1NESS WHEREOF, Miami Beach

and the Bureau

have caused this Agreement to be duly executed

constituted officers, and the Bureau

corporate

officers, all

as

OF

has caused this Agreement

their behaIfby their duly

to be duly executed

by

its

dWy authorized

ofthis

day
c4-CITY

in their name and on

of J UL'L.

1999.

Attest:

MIAMI BEACH NebcnJlJ

Ma~
City

ClerIc Attest: GREATER MIAMI CONVENTION &VISITORS

BUREAU

Exhibit " B"

Mayor' s

Blue Ribbon Task Force on Tourism

17,
December
2001 -

March

and
2002)
4,

Report

CITY OF MIAMI BEACH

Mayor' s

Blue Ribbon Task Force

on

Report
December

17,

Tourism

i'

TABLE OF CONTENTS

I'
I

I.

Mayor's Memorandum .

II.

Task Force Members List

III. ,

Mission Statement with Goals

IV.

Chairs Executive

V.

Human

VI.

Rnal Committee Reports

VII.

Appendix

I.

Summary

Rights and

Beach Resolutions

I Meeting agendas, minutes and attendance

sheet CommitteeMinutes/
Surveys and other
r,

Infonnation distributed

Agendas

at

h GaylLesbian
Survey South Beach Hotel and Restaurant
Surveys South Beach Hotel and Restaurant

meetings

Parking
Study GMCVB
Survey GMCVB Pie
Charts Resort Tax
Information Revenue Report by
Area Sanitation Budget and

Deployment

I1.
Fl:
CHRI8TIN\
CMlIRlIAU\

doc
i

Moyaruefl _~.

bIe"~.

Association
Association

t,
I

CITY OF MIAMI BEACH

j.

OFFICE OF THE MAYOR & COMMISSION

TO:JORGE M
GONZALEZ
OlYMANAGER BLUE

1.

FORCE

RIB~~
TASK

FORCE DAVID

PROM:

MAYOR ,

BLUERIB ONTOURISMT. ASK

SUBJECI':

DATE:

Robert
Todak-

Delano

12/ 1012001 rA3 yoU may be aware,the Blue Ribbon Tourism Task Force has been created
nightclub industries as ll~
to serve as Ii forum for members of the hote~
restaurant, and
as members of the Community. A representative from the Gty of Miami Beach Administration
will also be present at each meeting. The Task Force will focus on exploring
and identifying innovative means for the betterment
of the tourism- dependent industries within the
place on December 17,2001 and
Gty.The first meeting is scheduled to take
will meet again on January- 7,2002 (after the holidays).Members of the Task
continue to meet eveIY Monday following
Force will
n
e
c
e
s
a
r
y
.
will
take place
at
deemed Meetings

the Qty Manager' s Large Conference Room at

30 PM David Kelsey -South
5:
Beach Hotel and Restaurant
Association Shelly Abromowitz -South Beach Stone CrabsSteVe
Haas -RecI Square Jorge GarciaMiami
Beach
Chamber of O>
mmerce
Elsie Howard -VISitor

and O>
nvention Authority Stuart Blumberg Greater Miami &Beaches HotelAs ocation
Jessica GoldGoldman
man - Propenies

RomanJones - OpiumGaIden

Grace Calvani - Latin O1amber of

Commerce PeterFj,. 1n-n.
Pauline Wmnick - GUtural Arts Council Ada I..
lerandi Ritz Plaza Bill Talbert Greater
lvIiami Convention and VISitors
Bureau
Donnie Lefton - Continental Hospitality Holdings SergioColIati - Carlton Hotel
T illi,,",LopezSouth
Beach Hispanic
O1amber of Commerce Melanie
Dl:"
Muss FOI\
inebleau Hotel

January 7,
2002

as

long

as

Orlando Velasquez - Holiday Inn

Jeff Abbaticchio - Loews Hotel
Jeff J .... h",,," - National Hotel
Linda PoJansky- Oay Hotel
DODDa Zemo - Miami Beach Ol.
amber of Commerce
Andrew Stark - SunPost
Don Pebbles - P~ bles Atlantic Corp.
Keith Space - The Abbey Hotel
Richard Trainer - Twiu
Joe PalIant - South Beach Villas

t...
I,

I Blue Ribbon Tourism Task Force

Meeting

1.
i

Kickoff

December

17,
2001,5:
City
Manager'
1700
'
Center
Drive
30,PM Convention

s
Large

Confer c

Ro m,

4th

I.
I

Flor
I

1,
AGENDA

David Dermer

of
r
I

Task

Force

Chairpeson

1.
Roll Call 2.Introduction by

t.
iI

Nomination
3.

Mayor

and

election

City

of Miami

Beach

1,
Blue Ribbon Tourism Task
Sta ement:

T
I,
i

me ting.

Force Mission
-

i The main goal of the Blue Ribbon Tourism Task Force is to help
facilitate communication between representatives from the hotel"
restaurant and

nightlife. industries. Through greater communication and creativity the panel will
develop local initiatives to help invigorate the tourist
industry.Representatives from
the City of Miami Beach Administration will be present at every

l'
The Blue Ribbon Tourism Task Force shall consist of members selected
and appointed by the Mayor, upon recommendations of the City

Comisn.

I'

Membrs:

Twist

I
I

i
I

i.
t'

I'

T.
I

i,
David Kelsey -South Beach Hotel and Restaurant
Association Shelly Abromowitz - South Beach Stone
Crabs Steve
Haas -Red
Square LUllam Lopez -South Beach Hispanic Chamber of
Commerce Elsie
Howard -Visitor and Convention
Authority Stuart
Blumberg -Greater
Miami &
Beaches Hotel
Assocation Roman
Opium
Jones Garden Jessica Goldman -Goldman
Properties Grace Calvani -Miami Beach Latin Chamber of
Commerce Peter
Rickman -Pauline Winnick -Cultural Arts
Council Ada
Uerandi - Ritz
Plaza Bill Talbert -Greater Miami Convention and Visitors
Bureau Donnie Lefton Continental
Hospitality
Sergio
Collati
Carlton
Holdings
Hotel Melanie
Muss Fountai
-nebleau
Hotel Jorge Garcia -Miami Beach Chamber of
Commerce .Robert TocIak -Delano
Hotel Jonah Uebrecht -Island Outpost
Hotels Orlando Velasquez -Holiday
Inn Jeff
Abbaticchio - Loews
Hotel Jeff
Lehman -National
Hotel Linda Polansky -Clay
Hotel Donna
Zemo -Miami Beach Chamber of
Commerce Andrew Stark SunPost Don
Pebbles -Peebles Atlantic
Corp. Keith Space -The Abbey
Hotel Joe Pallant -South Beach
Villas Richard Trainer -

Blue Ribbon Tourism Panel - Member List (FINAL)

I

South Beach Hotel and Restaurant Association

Shelly Abromowitz - South Beach Stone Crabs
Steve Haas - China Grill Management
Jorge Garcia - Miami Beach Chamber of Commerce
Elsie Howard - Visitor and Convention Authority
Stuart Blumberg - Greater Miami & Beaches Hotel Association
Roman Jones - Opium Garden
Jessica Goldman - Goldman Properties
Michael Gongora - Latin Chamber of Commerce
1Peter Rickman - The Intemational Law Group I
Joumalist Roger Abramson -Cultural Arts
Council Ada Llerandi - Ritz
Bill Talbert Greater
I"
Miami Convention and Visitors
Bureau Donnie Lefton Continental
Hospitality
Sergio
Collati
Carlton
Holdings
Hotel L1 l1am Lopez - South Beach Hispanic Chamber of Commerce Melanie
Muss Fountai
- nebleau Hotel Robert
Todak Delano
Hotel James
Kostecky -Tides Hotel Orlando
Velasquez -Holiday Inn Jeff
Abbaticchio -Loews Hotel Jeff
Lehman -National
Hotel Linda
Polansky -Clay Hotel j,
Zemo -Miami
Beach Welcome Center Clay
Andrew
Stark Sun
Post Donahue
Hamilton/
Peebles -Peebles Atlantic Corp.L,
Scasserra -The Abbey Hotel Richard
Trainer -Twist Joe
Pallant -South Beach Villas Kathleen
Kennedy -Winter Haven Hotel I
Zablotny -Wire Magazine Dawn
White American
Airlines David
Wallack -Mangos CafQfOcean Drive I
Knight -Dade Human Rights Foundation I
Leff Wol-fsonian Luis
Bondi -Antique and Collectible Market I
David

I,

Plaz

Dona

Martin

Carl

Gary

Cathy

Kelsey -

Revisd

4/
04/

02

I
I
MAYOR' S BLUE RIBBON TASK FORCE
i

I.)

Committee

Reports should Include:

GoalslMission Statement
Issues Addressed
Summary of Priority, Recommendations and Initiatives
Sources
Flna cialmpactlCost/Funding
for
Responsibility
Implementation and Status

f.

CornmlUee Goals:
Goal

1:

L Develop and formulate short term and long

range plan to sustain and promote the Tourist

term initiatives to

create

a long

Industry.
2:
Through certain committees, inparticular Administration/
ResidentiallService and Attitude,develop initiatives that will ensure that our City will be
visitor, business and

Goal

G081

friendly.

resident
3:
I..
I Establish an
the initiatives and recommendations proposed by
implemented and sustained, including Identification

methodology to ensure that

Task Force are

administration
the

of
funding

j..

uoRlb_

sources.

1,~

I'
r I CITY OF
f.

MIAMI BEACH
CITY HALL 1700 CONVENTION CENTER ORIVE
MIAMI
BEACH.FLORIDA 33139 c1.

i. -

mlamJ.
k

L
I

us
beach.f1_
March 4,
2002 Mayor David Denner &

City Commissioners City

of Miami Beach
1700

Convention Center

Miami Beach, FL
on

Drive

Dear Mayor Denner &Commissioners: It Is with a great deal

of pride,that I,
behalf of my 35 colleagues, who colectively spent over 500 hours as members of

33139

the

1.

i,

I.

Mayor' s Blue Ribbon Taskforce on Tourism, present OUf findings. Our mission, as presented
to us by the MayOf was to help facilitate
Communication .

betWeen representatives from the hotel, restaurant

and creativity the panel

and

nightlife industries. Through

greater

communication

will develop

local initiatives to help Invigorate the tourist industry. Though the mission was clear, the Mayor
challenged us to take it to the next level. With this In mind I
fonned individual committees to deal with challenges and opportunltfes that faced every facet of tourism and Its
Impact, not only on our number one industry but also

the
quality

l,

of life

of
our
residents. These committees
were: Parking
CulturaV
Special
EventsResidential Administration

I.,
1.,

Gay &
Lesbian
Marketing

Attitude

I,

Service &

Fashion Airport Many of these committees

Sales Mar&keting Boutique/ Small Hotels Branding & VisibilityFilm &
broke into sub-committees or process teams.They began an exhaustive series of weekly meetings
the purpose of which was to achieve the goals

that

were established under the expansion of the mission statement. The charge to each committee was
to look at short term and long tenn initiatives. In
establishing these programs additional criteria suchl as doable programming,

I
I.

MB)IOI"end City Commission

AlsJlOl" 8 Blue Ribbon

TouriBm Task

Force

March4, 2002
P8Qs2of4 In addition the taskforce was able to analyze the City of Miami Beach Resort Tax
Revenue Expenditures for the past three years, plus the projected budget for this fiscal year.
The Administration advised the Task Force that the current budget had already been
adjusted to reflect
a 20%decrease in revenue. As part of the funding challenge for
the proposed initiatives,the taskforce wanted to see how revenues were currently used by

the City.We strongly believe in having the ability to find additional funding for many
of our proposals.Its important to understand that resort taxes must be used for
tourism efforts including City services that support tourism but without diminishing
currently funded Initiatives. In other words, don' t rob Peter to
pay Paul.The taskforce Is very aware of the diversity of our community which includes
bo~
resident and visitors. We are very proud of the strides that have been taken in respect
to this diversity.These Include the opening of the first African-American
owned ConventionlResort Hotel in the nation;
hosting the 2003 NAACP Convention; putting on events
like the Latin Music Festival, Fashion Week of the Americas and other Hispanic
initiatives and our support of the Human Rights ordinance which offers equal opportunity
to Gays &Lesbians, residents as well as visitors.This is evident In our support of events like
the Winter Party,etc. We need to nurture this diversity by ensuring that the current
financial resources now available, in particular our resort taxes,are used effectively so that we can
continue to be an Inclusive
destination and community. In seeking additional financial resources we must look at other options
that may be available. As an example, the City might wish torevisit with Miami-Dade
county officials to see if there Is still interest in them taking over the administration of our Beach
Patrol as was discussed a few years ago. If this was a possibility, it
would free UD $
4.4 million of resort tax revenue which coulq be used to resolve manv
of the challenaes now facinaour communitv. We are sure there are other avenues to explore, this is
just one of them.We hope that the City will continue to seek and explore new
funding

and not diminish existing resources.The taskforce Is very cognizant of the fact that these findings will
be going through a public process towards the end of the month. However, many
initiatives proposed by the Task Force are currently being implemented because we don' t

have the luxury of time.These Include, but are not limited to Salesand Marketing
programming;
&
for Boutique/ Small Hotels; r moving ahead on the Gay Lesbian
of Miami Beach;
theresidents
creating a Cultural partnership between hotels, restaurants and
again
flourish
in
i
n
centi
v
es
that
are
ahead
so
Fashion
we
that segment
moving
Film/
can
visitors,
cultural
of our market; parking incentives for residents,
patrons, nightlife, restaurants,
etc;
the repainting of our Boardwalk and cleaning of the Serpentine walkway
at
our Residential Commit ee, the Academy
14 through
Lummus Park on April 13& students at Miami Beach High School and the administration;
of Travel Tourism
the residential committee kicking off National Tourism Week on May 5th with events that
include residents, community leaders and our visitors;the beginning of all of us participating In

ef orts

Mayor and CIty Commission

Mayor's Blue Ribbon Tourism

Task Force

Man:h

4,2002
Page 3 of4 Attitude

committee and the evolving partnerships that have been

other community based organizations to assist us in

created through our process with

achieving the ambitious goals

asume

we have established. In reading this report you will note an over riding theme of overregulation in
many areas. In this regard we urge the City officials and various boards who
are contemplating further restrictive rules that could impact our ability to create a friendly
and suc es ful environment i.
e.
the current issue before the Planning Board regarding outdoor
entertainment by a hotel on Ocean Drive incurring fines).
We feel strongly that it is in the best
interest of the City and the Industry that this issue and others like it be defer ed until
action is taken regarding our report which Includes recommendations ori Issues exactly
like this one! In regard to implementation which is just as critical as funding, we don' t want
report to sit on a shelf as in the case of other reports, not just by Miami
Beach,but historically throughout our county and State. Those entities, both publiC and private,
who've been identified in this report as responsible parties for implementation have all
agreed to
this

their

role.

0.,

I.
I.
I I In order to support their effort,there was unanimous consensus that
the City should name a permanent advisory
panel to assist the City and
responsible organizations, ensuring that all of the initiatives that are approved by the City get implemented. In
order to be consiten with our efforts, I believe that the Committee Chairs (Robert TodakAda L1erandi: Parking; Elsie Howard- Roman Jones:
SalesM&arketing;
Peter RickmanJorge Garcia:Residential; Jeff Abbatlcchio: Gay Lesbian;
&
Steven Haas- Orlando Velazquez,
Service &Attitude;Cathy Left-Roger Abramson: Culture/ Special Events and
Jr.:
Stuart Blumberg: Administration) should be allowed to be the ones who ensure that all the efforts of their

committee
be

work

efforts

of

followed.

f.In

addition, the taskforce requests that at least two

times a year,Com ls lonlCom unitylndustry public workshops be held so that all
the stakeholders are updated as to the progress being made
on these initiatives. We believe that we' ve created a blueprint for the City to follow in respect to
its future. The ability of all the stakeholders. industry and residential, to volunteer their time
in our community. This is not a slick,
and energy is unprecedented
packaged consultant study commissioned by Miami Beach. It is a living document and a
testimony to those stakeholders who day in and day out are trying to make this a
better community through the

tourism.

l..
I~
i.
The taskforce has chosen

,
to write
a cover letter to ourflndings as opposed
Summary.
an
Executive
We
feel
that
each of the attached reports,
to
recommendations, minutes and appendixes are significant enough in nature that they should be read
from

Mayor and CIly Commission

Mayor's Blue Ribbon Tourism

Task Force

4,
Af8tr:
h
2002 Page4of4
I,

J;~

I wish to take this opportunity to thank the Mayor and Commissioners for giving us a forum
In which to express our Ideas in regards to the future our community. Just as Important, I
wish to thank the members of the taskforce for their time, patience and professionalism;
the City Administration and staff, the residents, the community resources and all those who
participated In this public effort.

When all is said and done all

i.

our

voices will be heard.

Respectfully submitted,

i.

Stuart L.Blumberg
Chalnnan
Mayors Blue Ribbon Taskforce
to

I"
i

if,.

t'
r

f.

on

Tourism

Ii
1

o:
i

CDO:!

b~

x:

4Q)

@:

00

CITY OF MIAMI BEACH

Office of the City Manager
Letter to Commission No. ~ ~ - ; l. 00.

t
J

Mayor David Dermer

J.

To:

February 1.2002
r.

Members

the City Commission

Jorge M.

From:

SUbject:

and

Date:

of

Gonzalez \~

City Manager U RESOLUTIONS ADOPTED BY THE MAYOR' S

BLUE RIBBON

I,.

TASK
Blue

Attached
please find two (2)
Resolutions adopted the Mayor' s
FORCE I..

TOURISM

Ribbon

Task

Dade

Tourism

The Mayor' s Blue Ribbon Tourism Task Force

Force. Resolution
.
Janual
- )' 14.2002 Iin
support
of
unanimously passed a Resolution
the City Of Miami Beach Resolution reaffirming their
support of MiamiCounty'

Human

Rights

Resolution - JanusI)'28.
Ordinance. .t.,
2002 r I.,
The Mayor' s Blue Ribbon Tourism
Task Force unanimously passed a Resolution In support of the City of Miami Beach' s efforts
to renourish the City' s beaches and strongly recommends that use of the Apalachicola
be given
river sand for the City's erosion control demonstration program

highest
priority

inthe

City'sFederal
200212003
Legislative

Agenda.
JMG\

d!
attachments c:
Stu Blumberg,
U_~_
J,
brar F:
lCM8Rl&'\
Chairman, Mayor' s Blue Ribbon Tourism

CITY
CITY HALL

OF

MIAMI

BEACH

1700 CONVENTION CENTER DRIVE MIAMI BEACH

CITY MANAGER

FLORIDA 33139 OFFICE OF THE

TELEPHONE: (

(
173-7712
173- 7010 FAX:305)
JI5)
Mayor' s Blue Ribbon Tourism
Task Force Proposed Resolution
of the Members Passed Unanimously on January 28,2002 THE
MAYOR' S BLUE RIBBON TOURISM TASK FORCE SUPPORTS THE CITYOF MIAMI
BEACH' S EFFORTS TO RENOURISH THE CITY' S
BEACHES AND STRONGLY RECOMMENDS THATUSE OF THE APALACHICOLA
RIVER SAND FOR THE CITY' S EROSION CONTROL DEMONSTRATION
PROGRAM BE GIVEN

HIGHEST PRIORITY IN THE CITY'S 2002/

FEDERAL LEGISLATIVE AGENDA. Whereas, according to Florida Department of Environmental Protection,
2003
of Miami Beach is now at a critical state of
75%
erosion and the
hurricane protection function of the beach system has
been severely compromised: and Whereas, the identification of alternative sources

of
sand is critical
beach compatible
to the future shore protection program: and Whereas, approximately $
Federal, State and local funding
000, 000 incombined
15,

has
already been appropriated for Implementation of an A1temative Sand Source
Test Beach Project: and Whereas, the Mobile District office of the
Army Corps of Engineers is now in the process of dredging the
Apalachicola River and

stockpiled material into the Gulf of Mexico

be disposed of;
and Whereas, testing has shown that
250,
stockpiled material Is about '1,

taking
to

the

the

000 tons of beach quality sand that would be highly

compatible for use on Miami Beach; and 'Whereas, the City of Miami
Beach has

al.
contracted with the finn of Jorden, Burt, et.
D.
C.;
for lobbying services In Washington,
the process
in
Admi
n
i
s
t
r
a
t
i
o
n
City
Whereas,
is
the
and

of

f'

I.

I.

NOW, THEREFORE, BE IT DULY RESOLVED BY MAYOR' S BLUE RIBBON

TOURISM TASK FORCE THAT THE CITY"S EFFORTS TO RENOURISH THE
S BEACHES ARE FULLY SUPPORTED BY THE TASK FORCE AND
CITY"
THAT USE OF THE APALACHICOLA RIVER SAND BE GIVEN THE HIGHEST
200212003 FEDERAL LEGISLATIVE
PRIORITY IN THE CITY'S

AGENDA. PASSED and ADOPTED

this

28th day of

CITY
CITY HALL

OF

MIAMI

BEACH

1700 CONVENTION CENTER DRIVE MIAMI BEACH

em
305)

FLORIDA 33139 OFFICE OF THE

the

7712 Mayor'
(
173I73-7ttO FAX:305)

s Blue Ribbon Tourism

Task Force

Members

Passed

Resolution

Unanimously

of

on

January
December 2,

14,

2002

1992,
I Whereas, on
the Miami Beach City. Commission unanimously passed Ordinance
2824 which created the Miami
No.92Beach Human Rights Ordinance which prohibited discrimination in
public accommodations on the basis of
employment, housing and
1998,
the
sexual orientation; and Whereas, on October 7,
Mayor and City Commission of the City of Miami Beach
passed Resolution No. 98-22935

which urged

the

Miami-

Dade County Commission to adopt provisions in the Miami- Dade County

Human Rights Ordinance to prohibit discrimination in
the County
sexual orientation in
housing,credit and finance,
public ac ommodations, and
1998, the
employment; and Whereas, on December 1,
98Miami-Dade County Commission enacted Ordinance No,
on

the

170

basis

MANAGERTELEPHONE: (

of

amending

Human Rights
Ordinance to prohibit discrimination based on
its,
sexual orientation in housiilg, credit,finance,public accommodations and employment;
2002, the Mayor and City
and Whereas, on January 9,
Commission of the City of Miami Beach reaffirmed their continued
strong support for the Miami-Dade County Human Rights

I'
I

11

Whereas, the Mayor' s Blue Ribbon Tourism Task Force

r'
discrimination on the basis of
recognizes the importance of nonsexual orientation to the visitor

industry.

NOW THEREFORE LET IT BE

i.
RESOLVED: The Mayor' s Blue Ribbon Tourism Task Force
unanimously passed a resolution in support of the City of Miami
Beach resolution reaffirming their support of Miami- Dade County'
s Human Rights

Ordinace.

I'

SIGNED:

L.

i.
I,

I STU BLUMBERG,
CHAIRMAN MAYOR' S BLUE RIBBON TOURISM TASK

FORCE

I..
DATE:

I.j.

f..

I,

iI

I,

MAVORiS BLUE
I,

LIST OF ITEMS
RIBBO,...
TASK FORCE
ON PARKING

SUB-COMMITTEE

I,>
I

MISSION
1.

STATEMENT ( ONE

PAGE)2.
ACTION ITEMS (
TWO

PAGES)3.

MUL TISPACEPARKING FOR

Ny'C-

RATESlHOURS OF
SCHLUMBERGER (TWO PAGES)4.
OPERATIN

HANG-

COMPARISON (ONE PAGE) I.

5.
HOTEL
TAGPROGRAM (

'

SIX PAGES)I...
6.
ON- STREET PARKING -

MAXIMUM TIME LIMITS LIST (ONE

PAGE)

TMA EMPLOYER PROGRAMS (ONE

7.

PAGE) I,.

NAY':
FINDING AND IDENTITY
8.

SYSTEM (

CAB

LOCATION (

NINE PAGES) 9.
TAXI

CITY OF MIAMI BEACH

MAYOR' S BLUE RIBBON TASK FORCE
PARKING COMMITTEE

MI.. lon Statement .

To provide MI8m1 Beach visitors and Hospitality Employees a level of
parking related services and accessibility tIlat assures an equitable
pricelvalue relationship, the standards of which are Indicative
of a wortd class resort community. Goal
.

afford visitors parking

One To

options that enhance overall satisfaction through

technology,
Improved
eased restrtctions, multiple payment acceptance,
slgnage,
enhanced
and.customer service training.Goal

Two To

identify alternative parking and transportation options that wDI benefit

hospitality Industry employees in form of cost reduction and ease
of access. These
options would reduce demand. on city facilities
by said employees and offer more avanablltty to visitors. Goal

Three To

Increase aVailable parking areas, through more efflcJent uses

parking), including
angle parking where
CMGR\
E4nd the development of new parking facilities. F:\
streetcurbside
(

SALl.\
REPORT
CHRI8nNlM8yor8lueRlbb\

P8rIdngCoI..nIlIH'.
doc19

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Big Apple

a competitive bid
con-tractlO
purchase150
strBet parlling.
Schlumbergertermi' lals for onand oII1999, the City

In

signed

This purchase brings the total number

York
l New
of Schlumberg Terminals i'
445
units,
managing more
Cily~
than 20.000 parking spaces.For this new
bid,NYC wanted anew glllKll' lllion
both011
muIIi- spaceterminals 10 manage
of

and offstrBet

parking wIIh certai'l

criIlcal requiremenlB, including: Cenralzed computer
monitoring for individual

control of Terminal units Mitinal installllion

efforts Optional solar
panelsas

power

www.schlu~smartcards server.Each unit

can be placed virtuaHy anv. where in the city.As
a case bt point, New York'
s tenninals ware specicallydesigned to meet the CIly'
JO.I773

s requiremenlS for a special mounting

citylight poles, thus
thltldl lched to existing
install8tion
' ng
time and axpandi
saving
Users 1MBalso benefitfrom
available parking spec, es.
exibIe choice of
a f\
payment. WhileTerminels presently accept PIYR1IIIl bt the form of
coins and pre- payment cards, a smart card

for

upgnide

aH u.
ailproacll ng inpIemenIation: ,

is

bIe SecariIy ConsIructed to easit(

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wiIhsbmd the 1llldng conditions of
an urban environmeiit. Schlumbergar DGUne
terminals are the most vandal resistant in

with high-securily
locks,slieldlng,
lled
sapal'
money
and
and maintenance companments. Onboard wireless
alarms instantly notify the central monitoring.
systemof anv break-

theindUSlry,

source Highly resistIIntto vandaism longterm relabilily Ease of use

for public In response, Schlumberger developed
the DSLine whichdelivered addedbenefits

vandam
inor
avan beyond

the

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s reqai'ementB. TIle W" n..
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each
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cenll'
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remote
mairtain
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y
to
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maintenance
needs,or a ful coin compartment In aden..tion.
reise or
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terminals in rasponse to special events. The
software package on the central
computl lgives
' compll tl statistics about I'

SchlumbergarDGUne
Space
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DGLi1ehas atabflShed 1he high851
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s
uptime,along with the IOMSt"
the indus1ryfor ra6abiilyand
Operetional cost of any multi-space parking
Schlumberger
terminalAbout Sell.......
a

is

wortd leader in parking technolo\ IY. With

controlling

instaDed PayDi&splay terminals

more1han lI5,ID)
nearly 2 mIIon perking

spaces

M1'

Il'

and techrical reports. Flexilll. Opllans The DGUne is

the only parking terminal that combines a .
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liw Ope.daa No other parking system Cln

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bt a
soIu1ions have beenimplemenl8d
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from
r
a
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hll mhRPnRP
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a central
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forNYC
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To
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perking 1I18n with cCll l 8fl ianlI sIngIl mllt8l'8 No

..........
rIIflnIsforelrly departure . . Theri"
piggybackilg", I'
ld01_1ID1g

edvanll gl

IlIIIr Meximized

sIngItlI'
rilIIIIIlI1ime ellI
uplinldue 10 high reaance tovandalism

and iIcr8Ind reIiabIty. Also,beclwp muItlspacelllils cln mai1bIincoverage

if anaIher unit
miintllllnce CCIlIIIdue to f8wer .
failsReduced
number of IlllIIIIhigh n1iebllily of Schlumbergertermi1ls I".
spece Ind
..
On-board wireless contmuni~
Schlumb8Pg81t l..
rI

technology

CentraIlz8dsyatInI

I:

CITY OF MIAMI BEACH PARKING DEPARTMENT

MAYOR' S BLUE RIBBON TASK FORCE ON TOURISM
PARKING SUB-COMMITITEE
RATESJHOURS OF OPERATlONIFINE
FOR TWENTY MAJOR U.s.cnlES'
CMB VS. FLORIDA clu.ES
eMB VS. u.s cnlES

OF

CITY

BEACH

MIAMI

DEPARTMENT
CITY OF MIAMI BEACH PARKING
DISTRICI' -ZONE ONE
DECO
ART
PROGRAM
HOTE'L GUEST HANG-TAG
Dear

Guest:

acbievethis .... tile City

one. In an effort to
It is OlD'pi to make your visit an enjoyable
Welcome' ttfMiami Beach!
Guest H8n&Hotel
a
TillProgram for
wiIb your hotelier his established
onjUDCtioa
Di.panment in c:
of Miami Beach PvkinI
your
eMaDce
opticms tbroIJ&
plIIIdD&
Hotel Guest Hangta&
Program wu created. to
the Nles of1he
to
your parking convenience. The
you
request
adhere
that
We
parkin&
needs.
p
r
o
p
i
l
l
C
COJ
I
D
Do
d
a
I
e
s
hope
your
this
hout)'
OW' stay.We
GuHl
public safety. flot~
~ and
to ensure system- wide parkin&lability
prosramin

order

T..

R. Is~

o Cost:

A_a..
( lus sales laX). '
00
per day p
M.Noon
Iiom 12: 01 P.
day (
24
per
hour
Hours:
view
on
ta&
yourrear
' )'01Ir b8n&Mo
.) Place
11: 59 A.
is valid only ondie day,d8Ie.month.and
baniYour
tal
f8cin&
oiaL o
daily by 12:
ta&
puncbed. o You mllSt place a newlypllDChed huI&avoid havingyour vehicle
tbe
in
designated
facilities to
lepUy
o Please park

56.
o
to
mimIr

year

P.
M.Nooa

01
cited
u.....

when

and/or impounded. o Remove your Hang~Tag

of Miami Beach Parking Facilities
till is honored at the followin&City
odina your vehicle. o Your Hangwithin

Zone

One. Pleaserefer 'to the 10ClR0I'

side.

the rewne

map

on

treet P.
C=
owed1
. therollowi_nt' L.
."
parklno I~

a1ed on Collins
7C loc:

One!Municipal No.
Gne Lot
rIIltIes III 7...
MunicipalLot No. 2B loca1ed on Meridian Awnue
Street
6th
aad
Awnue
located on Washington Avenue
No.
and 6th Street Municipal Lot 12X located on WashiDpon Avenue
Municipal Lot No. 13X
and 9th Sueet
CoUias Avenue
Municipal Lot No.17X locatecI on
Street
10th
and
On- StTeet
rollowinp
atthe
rarldn2 is allowed
and 13th Street
between Collins Avenue
In Zone One:6th Street
between ColliDs Avenue
and WubiDpJa Awnue 9th Street
between Collias Avenue
and WubiapJD Avenue 11th Street
between
CollinsAvenue and
and Wubiqton Avenue 13th Street
washiiJ& ton
with

enlnvable
11 mn"
,. 1_
ke nur
,.
ParkinS is
R friendlY tills: o Residential. Permit
thl!
at crosswalks.
not
park
for Sipsl o 00
enforced.

Avenue

Families ( mete"onlY)

M.

fire

hydrants.

fire

lanes,

bus stopS.

LoOk

Slrictly

or

street
oAlways park inthe direcdon oftraft1c flow onsigns are posted prohibiting parkin&. .
and
heed in off-street. oPark

where

and

wear your
scat beh
Drive. ADd if you
your vehicle. o Don' t Drink and
u~,-'
at
a desipated driver. o Never park

die EIlCb' OW8ve! o Always

ride

when

have

do

drink,please
the City of Miami

abagsed
Beach

parkins

experience

meter.1f)'0II
(
Parkin& DeparUnelU at 305)

ftom you. Please call

problems, we want to hear
l1li)'
(
after hoUrs at 305)
7505 or
673-

673-7000, cxt.6844 or

please

6B45or

write to:

aty of Miami
We hope
33139
Miami Beacb.Florida
damap
Beacll ParkiDl Depart1lleDt ' WUblDatGD Aveaae, Suite 100
not responsible for'-or
is
;:\ Beach
us .ain soon!Tile On- of llaml
di
splayed at
Pleue
be
oae.
visit
Halll-Tq mast
your stay is a pleasaDt
at owner' s risk. Your
..
Parkhac
left In hie_,..
Beach
Ardcln
1
City
orM...
bftIlcap.
coIIIIIoIIa
or
parIled In
811'"
willie
due to lire. theft.

i.

1. CITY OF MIAM.
t.....
I

t.

BEACH

BEACH

OF
~,
I i CITY
'
: MIAMI
pARKING DEPARTMENT HOTELGUEST HANG-

DlSTRICT TAG PROGRAM CONVENTION CENTER

I-

ZQNE TWO

to IICbieft this goal.

aD enjoyable one. In an effort
Beach! It is our goal to make )'OW' visit
Dear Guest Welcome to Miami
established
.
bas
HotelGuest HIlDaM.eat in caqjUDCtim with yOur hotelier
ParidDIDc..Bach
the City Of Miami
reated
c:
to enhance
Propamwas
parkinJ cOliYeDience. The
HOIeIGuest Hani-ta&
Taa Propm for your
parkin&Deeds.We request that you adhere to
your
thisP.........
ac; WIIII'-od.We hope
your stI)'.
~
your pukiD&throuBhout
widc pvkiD&availability and
cosure
order
in
syatanproplllll
to
the rules oflbe
public

I,

safety.9nt~
-

R_

GuMt

Rilles: o Cost:56.00
dayfrom
(
Hours: 24 hour per
plus
sales tax).o
day (
Place
M.)
59 A.
o
M.Noon to 11:.
01 P.
IaI1s valid
mIrror facin&out. o Your han&rear
your
view
bIaI-tIIIOIl
Youmust place .
o
punched
andyear
OIl the day, date,moatb.
the
M.
NooD o Plase parkleplIy in clesiptM &
01 P.
puncbecl baJls-taI dally by 12:
impounded.
to avoid baviD& your vehicle ca.dand/ or
followin&
tai is hoaond at the
when ut-a1iD&your vehicle. o Your Haa&Remove yourHq-T..
PleUe
City of Miami BeachParkiDI Facilities witbiD Zone Two.

T..

a..

per

12:
your
only
newly
cililies

refer

1..;.

to

the

ioc: ator

map

OIl

thereverse

side. ' ,

Parkin.h .

lIftWN t
.

lID 7..ane
nltk!!
p.~
In. Ofl'- St~
the rollo_
Two~

Municipal

StrHt
fol1owinIJ On_

and21 SIreet
hrkia&, Lot 6B,IocIIed OIl CoUiDs Avenue

Parkin..!; allowed

8t

the

Fseilltles lmet:

o.
en ftntv\In 7..
eut ofCoUins
StreeI
21st
Two:
e

Avenue22Dd. StreeI

l-

eut orCollins

AWIPIC

wur

Miami

Beach

Drive

betvJeen211t Street aacl22Dd Street.M.

stric:

Permil

fire
I,

ke

o Residential
,
riMIdlv fl..-:
hle withthese f'
vlllt mDre enl~,..
not park at
o
Sipsl
Do
fOr
dy enf'orced. Laok
ParkiD& is

lanes.

bus stops, or where signsare

tiCID

obcct
oftraftic flow or....

in

street.o Perk
off-

o
And

please bave

and

posted prohibiting

peddDa.o
.'

Always perk In

crosswalks.

fire hydrants,

thedirec:

head

e!
and ride
1bc EM....~.\'
Drive.
4MDI )'OUt' vehicle. o DoII't Drink aDd
Always wear your seat belt wheD ........
do drink.
if you

desipotM

driver.oNever
PlelIse

hearfiom you.

perkins meter. If
perk 81....

of

call the City

we want to
problem( s),
305)
at
(
PaIkina DepanmeI1t

perking
you experience any

Miami

Beach

or after
5
7~
67~673-7000,
boursat 305)
(
or
B44
ext. ~
6845

or please write

to: City

of

DepartlMat

1130

WulliJa&toD

one.
Please visit UI
hopeyour stay is a pleasant
s
at o_'
left ill wille"
co........
~
fire.theft"break p.
dam...due to
1ryoa
for......
FadIltY..
Beach
I..
willie parked
CIty ofMI.mI 10_ -.. ParIdDt
rhal'ftd mDR
lit aD t1_

We

33139
Avenae. Salte lOG
BeadI is lICIt responsible
TbI city ofMla.1
apin soonl
must be displ. yed
risk.Your Hane-T..
Miami Beacb.- Florida

ParldDl
Miami ~

OF

CITY

MIAMI

SEACH

CITY OF MIAMI BEACH pARKING DEPARTMENT

TAG PROGRAM
HOTEL GUEST BANGDISTRlCf - ZONE THREE
AVENUE
CREEKlCOLLINS

INDIAN
Dear Guest:

tbe City
In lID eft'art to IICbIevl=dais pi.
make)'OlD' visli an esVoyable~.
a HoIeI Guesl Hana-TI& Prop8DIfor
inconjunc:tioll wiIb your hotelier bas established
of Miami Beach Parking 0eparImml
enhance your p.
tdn&
optiOllS 1hJouBbout
to
cremd,
OII'IIIl
Hotel Guest HanIta&
PJ' was
your parkinl convenience. 1bc
yau adhere to the ruIcs oftbe
request
We
that
parkin&needs.
hope this pup....
od- your
acc.......
,
your staY.We
public safety.Attie.
parkia&
aDd
'
systemensure
availability
to
wide
program in order
is our plIO
Welc:orne to Miami Beach! It

IB~ o
R.
T..

GUMt Han..

sales
(
6.
00 per day plus
P.
M.
fi'oIn 12:01
perday
(
Hours:
24 hour
o
ClII
o Place your bani-tal
to 11:59 A.M.)
cmIyon !beday,
out.
fi
l
c
i
n
&
o Your hana- tal is valid
rear
viewmirror
newlypuncbed baftaa
punc:
place
Youmust
moatb. and)'
elll' hecI.o
ficilltics to
des.....
Noon.o Please park leplly in the
01 P. M.
daily by 12:
orimpounded Remove your
o
haviD&
your whicle cited and/
Beacb
! following City of Miami
o
vehi
c
l
e
.
your
a
Hana-taS is hoaored atbe
Your
TII
whena4h.
...PII'kinI Facilities within Zone Three. Please refer to

Cost: $
1lIX).
NOClIl
your
dale,
tII

avoid
1faD&-

atthe

15
Parkln.
side. '
map on the reverse
Thw:. e:
0_
Off- Street Varllitles' ln 7.
in"
foil_
su.
lIDlI27
Ave.
Municipal Parkin&Lot 20X. located on Collia
34SIreel
aad
Ave.
Municipal ParkiDI Lot 16D. located ClII Collins
arldncr
aad 36 S1reet p:
Collias Ave.
locIted
16E.
Lot
ClII
MunicpalParkiDI
Three: All on- sueet parkins meterS located
Street PBrnltles lmeters onlY'In Zone
hallowed ..thelollowin. O....
located on
side). All on- street parking meten
Street ( cast
41st
IndianCreek between 27th Street end
on
allowed

the locatOr

31st,

41st Streets east

lDoreenlftvahle with then ~~~ ~:
"'.
CoUins Avenue. M.ke yt' tllr It
Signsl o Do not parle at
for
d'~
Look
Residendal Pennlt- PII' kinI isIIricdy ...

fire

hydrants.
sips are
Janes.bus stopS. or where

33rd. 35th.
of

anc1

37th39t. h.

posted

and

Drive.And if you

ud

pleuc have. desipated

to bear

Alwayspark

prohibitin&pukinI.o

the direction oftraflic flow ~eet

and
ride die EIecmtwne!
bad in off-street. o Park
vehicle. o Don'
your
ooa
Always well' your Hat belt when u......

in

rosswalks, fire

c:

t Drink

do drink;

driver. o

Never
tiom

pert at a 11""
peddn&meter. If
"'

yau.Please

the

call

you experience any

673-7505
(
Department at 305)

hours
6844 or

6845 or please

Miami Beach ParItin&

after

or

It (305)

6737000.ext.
City ofMiami Beacb Parklal
write

to:

of

City

we want
perldD&problem( s).

Deparua...

1130

apiD
100II1 ne at)'
IIe.Please visit us
a plea_at G,
ltay
hope
your
Is
33139
Fl
o
r
i
d
a
la
We
left
Salta 100 Mia'"Beacb,
Walliapon
orcoIIWoa. A.....
Ay.....
lire. 61ft. bralc8p,
dB
If,..
for loa er Ita.... to
Par
l
d
a&
Fac
i
l
t
y
.
aty ofMlaml1Jellcb
not rapoasIble
1iaml Bach Is
a
In
of l\
while
parked
It aI.fllDlS
displayed ~
s risk.Your R..... TaclDllSt
plnse co.
wIaIdei at oner'
Ta.,
Indad'" sa_~)
fer aeb HalllS6.39 per day (
more.....
bftn cbllrpd
hue

CITY. OF

BEACH'

MIAMI

DEPARTMENT
CITY OF MIAMI BEACH pARKING
PROGRAM
HOTEL GUEST HANG-TAG
ZONE FOUR.Dear

TBEACH
ER ACElNOR'I1I DISTRICt -

OCEAN
Ouest:WeJcome

die City of Miami

achieve this pi.
ODe. In ID effort to
to make your visit'lD eqjoyable
sod
isour
to Miami Be8Chllt
a Hotel Ouest Hana-Taa Propamfor your
wiIb your hotelier has established
boul ~
yourparkiDg options thrcJu&
Beach ParIdn&DcpIu'tmeIIt inconjunction
tII Programwas created to enbance
Guest Jian&iules of the
me
adhere
parking convenience. The Hotel
lbat
to
you
parkiD&
needs.We request
commodaIa')'OIII'
pl...
1IIl
i

I-

1
o

Noon

the
baD&-

impounded.

availability and public safety.Rnt~

systcm-wideparkin&

Rules:

T..
GuHf R_no-

sales

I"

ac:

hope _
prosram iJl order 10 ensure

stay.We

plus
00 per clay (
Colt: $
6.
P.
M.
dayti'
( om 12: 01
laX). o Houn: 24 hourper
on
hangI8&
M.)
o Place your
to II 59A.
:
IaI is valid onlyOIl
0 Your han&fIcin&
mi
n
or
OIIL
your rarview
a newly punched
must place
clay,moadI,
--. IDCI year punc:bed.oYou
tiledesignated filcUities
o
Noaa.
park legally in
Please
M.
faI daily by 12:01 P.
vehicle
cked and/or
1t1be followiD& City
to avoid bavina your
Your Hanl-tal is honored
o
vehicle.
"
when
aDn&
.
.
.
.
your
Taa
Hana0
Removeyour
Four.
Miami Bach Parkin&Facilities within Zone

of

r
r

refer 10

Avenue M
' unicipal

lIitll!l
Fa~
15th
74th,aftd

t
StteeI
your

Permit

betWet: ll Collins

Avenue

Stnet

DrMand111l

Bonita
Lot mc,
: 1oc:ated on

no

side. ' Park.

reverse

the IocIlor map OIl the

MlBlicipal )
rft.~
In 7.......
treet ".eilltl_
h aJlowm at the fnlkrwln.nrr~
72Dd
Avenue 8DCI '
Lot 9B, 1oc: Iled OIl Collius
ParkiD&
Street mdCollias
75th
OIl
located
Street Municipal ParidDI Lot 9F, UIlI 83rd Street Municipal ParkiD&
ParkinS Lo126D, locatedOD CollinsAvemae

Please

nnlY' In Zone
ml! t~
(

Ocean Terrace

Faor:.

o
hIe wItIl thBI!friendlY tillS: Residential
vUlt mnre enl_
Do not
o
Sipl
.
Look for
PlII' Icin&is lricdy
$enforced.

parle It

ElectrOWIIVC! '

And

if you do drink, please have

in

designated driver. o Never

from you.

aftd75th

Street; md 13ni.

crosswalks.

fire

hydrants, fire

Alwayspark

prohibitin&parkin&.0
are posted
bus stops.or where sip
the direction oftraftic: flow ~amd
the
street.o Park and ride
in off'Drive.
vehicle. 'o Don't Drink and
operatlnl
o Always wear yoIJr SCIl beltwhcn your

held

between 13rd

caD Tcmcc.Make
IIIId c:

Janes.

the (nllowln. On-Street

Unwedat

PsrklnvII _

park It
Please

a baged perking meIer.

we want to
parking problem( s).
If you experience any
Perkln&
Beach
Dcparanenl at (

of
305)613- 7505 or

call

theCity

SIt

beer

Miami

after bOlB'

61330S)
(

6844
7000.at.

r'

or 6845 or please write

Miami Beach,Florida
1130 Washlal oB AveaaCo Suite 100
_ dall 8P due'"Ilrt.
Miami
BacIlli IHIC ftI1IOMIbIe ( oror

33139

We

City
10:
hopeyour

dIeft.braIaIItt

orMIa_

rkiDC

Bead ..

Department

qalDooa!.
. TIle Oty of
Yislt us
ODe.PI....
II pleasaat
.
stay
mUlt
be dIspIa)' ed
OlIr
~
T..
at OMCI"a "*
I.cll\da"
ParldDI
or Arddelleft
~
of:\
B
aldi
11a1l
l
a GIll
pIIrW ..
whOc
a'
alld_

07451

BEFORE

1 ..,
:.;
f...
",..
..
0 J,
. ...
..
.
o I.'
"
I
I .....-...
1._
..
1:
~_'....,
_....
REAR VIEW MIRROR.'
ON
HANG
V
E
H
I
C
L
E
pLEASE
OUT.REMOVE
THIS SIDE FACING

t-:

ON REAR VIEW MIRROR,

THIS SIDE FACING OUT.

pLEAsE HANG
REMOVE

BEFORE VEHICLE

IS IN. MOT10N. PREVENT

r, (, ~'

f:; ~

f<

VEHICLE. 07451
THEFT.LOCK YOUR

MOTION.

IS

YOUR

IN

I
I c."'O
lI
G I Cltr

of pt..
f
w.
I
BeMll
Boiel
LU

l~"

Ta"Z\)
C",
l.

I,..n~ ""

Guest

jlln
n\
n' ~

I,

w...

1'
L. __ . .'..,..
\ . .. ...... ,... -

r-..
C: tU )...,.:."",'\
P..~:.
Il
ju,;-. l
l\
(,
p:.-l~ l~d
ilH!

LOCK
I

PREVENT VEHICLE. THEFT,

C~

mcr
i i
.'~ ~ ';..:'~:'~
E. -:':'.:~:-.
-.',:.
~-:'''
4,:. ::

District

0: ... ii.:'"
i",'
"
J..: .:

l:'~

i..-

i..
f' ......."

1 I~tl:.

I I : . ',.

I'
J:;;';:,?

i^;. ...,..'~:..:'~

f1'!~~:
.....
e.:

City

of

'. .....:;

it1:.. .'

MiamiBeach

ParldDg

.
ftg-'raIr Zone

aek ,

Co114"".Ave ~

l!...
No.8 ID.""
.- '
e 11:...:...
-. .~
J1l!!!!
city

of.

i.,~.~;.
1......,.....
..""",._&.
J._._ .__...<-'...
t~...

i.

.....:.....

I l t i PLEASE HANG

I.

nil

I.:.

:........:'.

ON REAR VIEW MIRROR,

SIDE FACING OUT. REIIOVE BEFORE

1~.,....

LOCK
VEHICLE IS IN MOTION. pREvENTTHEFT.

J-

t.. .', :\- .... '.

j.,

YOUR

I'

1',

VEH1CI. E-m 29951

City of Miami
Beach Hotel

Guest Parking
Hang-Tag Zone

I.

i.
I
r.
I.

I..
I.

i.

I~

District

I..

No.
i",

4' .Ocean-

Ter ace

CITY OF MIAMI BEACH PARKING DEPARTMENT

STREET
OF DADE
INVENTORY/sOUTH
BLVDI23RP
ON-STREET PARKING
MAXIMUM
TIME LIMITS i.

MAX
between South Pointe Drive and 5th Street ' 6 HOurs
Street 3
Drive between 5th Street and 15th

TIME TM1T
,.

(
Drive Collins
and 15th
100 Block:Ocean
Ave) between 5th
6 Hours 200 Block Collins
Ave
washi
n
gt
o
n
Ave)
between 5th
(
CollinsAve between S. Poin1e Drive
15th Streets 2 Hours
5th Street 6 Hours Collins Ave between 5th
and Espanola Way 6 Hours W. lIhblgtonAve betweenS.
Driveand
5th Street 6 Hours Wa!lh; ngton Ave
and 17th
Street 2 Hours WA!lhington
5thStre t
between 17th Street and Dade Blvd 12 Houts
Road between 5th
and 20th Street.2
' Hours
Block ofLcnox Avenue 6 Hours 1600 Blocks

LOCATION.

OceanDrive
Jef rion

Ocean
Hours
Streets
imd
and
Street
Pointe
between
Ave
Alton
Street
1600
ofMcridian,

and

2 Hours 1600 Block

Michigan
of
Euclid,Drexel.and Pennsylvania AvenUes 2
1500
and
Notes:
I
1600
Altonand 1100
Hours
block of
and 1200 blocks of Lincoln Road was increased to 3 hour times limits to
accommodate

II.
Lot behind
Municipal,
LincolnRoad CiDf!m.

Epicure

Market isdual time

limitstwo
(

hour

i:
88:
JJit!

1i
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e

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l.
r

Miami Beach Coordinated

Wayfinding

and

Identity System

The

City of Miami Beach,the Miami Beach Visitor and Convention Bureau,ancI stakeholders
tC1hescnti g major
attractions and facilities throughout Miami Beach have partncredto create a waytinding
identity
and
system for the city. This wayfinding system will be designed to project
a consistent
image for the city;case vehicular congestion;promote
walking and mass transit; and be
sustainable as well as exp&ndableGoal
.. a,

Create
a consisteDt wayfinding
Create

and identity system across a range of sign and publication mediums. .

awayfinding

system tbat focuses on airectina to major parking garages and destinations. .To
wayfinding and visitor information on events in the city. To
establish wayfinding links to city bike and pedestrian
trails.To
promote Miami Beach' s cultural and arts identity.
Establish
improve

ongoing

administration and maintenanc: cof the system. I..

.

ConC8~The
Miami Beach Coordinated Wayflndi"

iand Identity

The

System consists oftbree or

COJDpQDeDts: : 1.

DestfDatiOD WayfiDdlDlSyltems - I' bis Collection of

gateways,wayfinding signs and
arrival sips direds visitors and residents to
major destinations around Miami Beach,8Dd adjacent
pragcs. The focus ofthis system is encouraging visitors to park their cars. Some
components that make up this system include:

City.pteways
DiJtrict.Directioaal

Signs that includes information J- m...

g to major garages.
nllt1on directional signs that directs visitors to cultural attractions. public
beach.shopPing districIs.
and major government building with the adjacent parldng facility.Simple
pedestrian signs in.the higltcst density blocks of Miami Beach,and along Collins Avenue.

Consisteat

and creative Anival' signs mR1' lrn,gthe cntiance to parking

facilities and major cultural
institutions in Miami Beach.Consisteat.
'. '
simple city'maps available at every parking facility in handout or kiosk form.DcsdDaUODS
will be established based on
SilD Criteria for fimhcr review.L

specific

criteria and reviewed by a

steering"

committee. See
2.

SpedaI EVeJlt . ips,mapa

ad pubHeatioDl - This system is oriented around the

large scale
shows that bring millions of people into Miami Beach each
y~. Some
ofthe comporicnts that make up this system include: '
A "" nl~ program oriented around large- scale events, ~ or museum shows, and
performances.
Ibis system.is already in place)
events and

convention

center

Miami B_ cIa Coordinated Wayf1ndfng and Ideatity System 33

02J2lJO%1

r
I

City of Miami Beach Appli~ tion for

istrict ,
Approval of a Signage i)
From the Florida Department"ofTransportation
I,I

j. ,

I.
I.

The City of Miami Beach seeks approval for the development ofa signing district within
it' s city limits,aDd have the ability to develop a unique sign design within the boundaries
established by the Florida Department of Transportation.

Key T.....
A. The SIpDlltrict
Sip districts 8Je confined to one municipality and administered by a single governmental
sponsor. Inside that district the government entity bas the approval todcsigo.develop
criteria,construct.own,and actively mAnflge wayfinding signs on local and state roads
within the district with approval J:
from the Florida Department of
CSPODSibility
TraDSpOt118tion.B.,
WayftDdbal

WaySntnng

Signing is a systematic netwodc of directional signs to suide the traveq public

I..
j,

I..

I.
I

ftom major highway gateways to key civic,cultural. visitor and recreational and commercial
destinations within a specified Sil"' District. In
ing
the Sip District The City of Miami Beach seeks approval frOm the FIorlda Department
FDOT)in
ofTransportation(
the following areas:PnIImIDary
developing

nninl Approval Million

PJ.

Statemalt ParticipariYlg

S1aJceholder GroupsDestiDation

I.'

Criteria

Approval
Del....
PrototypeSip

Dcsip and Fabrication Intent Guidelines Sip Route,

at Approval
Sip pJmmn"
Location, 8IId MaD-c_
Oasoing
maintenance
and location
nagement program Iftbe City
and m~

I.

I...

of Miami Beach achieves these objectives to the SBtisfaction of the FOOT,the City sbalI
with the
installation of signs.MiuJon Statemeat.
be issued a letter of approval to p.~
The City
of Miami Beach will create a mission statement outlinillg the goals of the lb0ia8lD, the ~
the elements that will make up the systeoi. Partidpatbac Stakeholder Groups The
orgroups involved, and

I..

t..

City of Miami
will initial y form a group of st8keholdcrs, consisting of
couldbe involved in the Signing District. These 34
Beach

rcpn:
.scntatiODof

interests that

Temporary signs and barricades oriented around event wayfinding.

A city process for event permitting oriented to include
signs and banners.
bus
shelter
and
handout
Simple
maps oriented around special events, and information inserted
into"bthcr publications. --:.::=:=: ._~:::-=-:;-:---- .._....._. .

3.
NeighborboodSignale Program -This simple system is oriented
towards ~
uaique-identities of each neighborhood while creating a
coherent itreetscape identity for Miami Beach.
The focus of this system is a combination of
unique neighborhOod elements
simpll;..~ ~_
with
signs.These elements can be fit to.
to duplicate
._
match the needs of each
individual neighborho d
in Miami Beach.Components
include:Standards
. and initiatives for unique
neighborhood
gateways Standards for neighborhood
banners .Street sign prognmi
Withneiahbod1ood identity
Intezsiate and parking trailblazers.
Municipal Beach and recreational area identity system tied into the
currently being developed.
Regulatory sign standards.

bicycle/pedestrian trail

R. aponalbllltl_ _ _. . .
The City Manager assiped the PJann;"
twent to take le8drespo~ bility: for1:
I Dep8&
6epJsmm"
l8uddesign of
the CoordinatedWayfind"' a
andIdentity System. A Steering Commit ee is made up of the fol owing
depar1mcnts and stAreholclerpoups:City of
Miami

Beach PJRmI"'a Departmem

Cityof Miami
Beach ParIn"l Dcpanmcm
Cityof Miami
Beach ConventionCenter City of Miami
Beach Visitor BUd Convention Bureau City of Miami
Beach Public Works Departmeat Miami-Dade County
Public Works Departwent Florida Department of
Transportation District VI Traffic Operations Division Miami
Beach CoordiDated

WayfiDdiDg ad Identify

System 35 02l21JQ2

stakeholders will be involved in the approval process

r

I.

at every

step in development of the

system.
DeltlDatioa Criteria
The City of Miami Beach will utilize a stakeholder task force to create a set of criteria for
the selection of destinations. This criteria will be used to create a list of included
destinations and be used in judging the inclusion of new destinations.

receiving approval from the Florida Department of Transportation for the first thn:e
planni1g
'\ the City of Miami Beach would like to seek approval for a
steps ofpRlJiminary
Prototype Sign Design and Fabrication Intent Document.
After

i,

Prototype Sip ~esip and Fabrication In.tent Document.

Prototype Sign Design - The prototype sign design is a design document outlining these
staadards:

L.

I,

Sip Panel Size,Color, and Material

Lettll
ing
! ' Type,Size, Color. Material and Reflectivity
Any Additional Logos or Symbols
Height:&om the Pavement
Sip Panel
Sip Pole Color and Material
Sign Foundation Detail,

I,

I.

In developiDg a Sign Design the city of Miami Beach would like to adhere to Sign
District d~ p standards currently used in most U.S. States and the District of Columbia
including: PenasylVBDia, New York,Maryland,Washington D.C., New leney,' "
s'=, Delaware. and Virginia. (
TSee Attached Examples). These standards include
the foDowiDs: '

siP
btak-

away

standar s.

I..

P..... SIze,Color, .. d Material

Sip Paue1 shall be of a color ofoo less than
l~~
sign
and

60% incoJ11: raSt to

the foreground

arrows.Sip paels shall have beveled

edges.Sip Panels shall meets standards for wind

loads.Letterlal Size, Color,Material, and

Reflectivity Sip letters shall be at least 3"
in height.Sign letters shall be made of a reflective material with
of the bI~
60%
1c'

sro~

surface. Sip P..eI BeJcbt from the

least 7'Pavemat Sip Panel sball, be, at
0"
pavement
Sian
pole
sbal
l
from the
not obstruct a
pedestrian right olway.
Sip Foaadation DetaR

Sian foundations

shall meet with FOOT

con1l1lst of at least
acolor

After approval of a prototype sign design The, City ofMi"

ami Beac~ will seek apProval
for sign routes, final sign locations an ongoing maintenance and management plan. With
the approval of these standards the City of Miami Beach will have approval for the full
Sign District and instaIJation of sisns.

Sip Lo~ tiODS

Approval must be made for a conceptual route plan from the city edge to the
destination... .

Approval for the location ofeach sign in state road

Manalemeat and Maintenance Plan
System for replacement or removal of signs.
System for ongoing cleanina and upkeep of signs.
Sign for oncoing
planni1g
'\ and system expansion

right-of- ways.

t~
j. . ..
I'

I:

Newark New Jeney

i,

i.

I-

I.

t.,

i-.

DetIIIII
Panel

IPanel

CoIOl1lBlue,
-

brick red with a

silver

Width -40"

Panel Height - S' from the pavement

Pole Color - Black

I.

ing

Reflective gray
Color;-

I.I
J

breakwy
I.

1-. -

i
J
r:

ArroW Color - Reflective orange

Foundation Fotter -

1 bolt

border and rule I.

Philadelphia, PCDDsyIvania

DiI1ric:t Sip
Directicmal

DetaIII

breakaway 39

DcstiDation

Panel
ColOIll -Blue, brick red Panel

Width -40"
Panel

S' -

Height -

pavement Polo

Color -

White Lettering
gray AIrow

4"
nom the

Color Reflective
-

Color Reflective
-

Orange Foundation

Potter - J bolt

Directicmal

Sip
r
I

I~

Lane aster,

Pennsylvania

j,

I,

i.

I,

R. ,

Panel Colon - Blue/Green with red

highlights

Pme1 Width IT

40"

from the

Panel Height -S'

pavement, Polo

Gray Lettering
Color Light
Color Reflective
I,

L
1<

I'

I
1'

f'
i

White Arrow

Color Reflective
-

White

Foundation Footer - Plastic composite

in

DirOctkma1 Signs
DetaIII
Panel Colors - Blue, for both pedestrian and vehicular
Panel Width Height -

40"
Panel
pavement Pole

Color -

Black Lettering
White Arrow

S'1i'om the

Color Reflective
-

Color Reflective
-

White Foundation

Footer -Plastic composite

in

a steel

signs

I
I

I',

upda~ list with the locations

1nDB Below you will find an
amount of vehicles authorized
of existing taxi stands and' the
at

that

BLK-COLLINS BEHIND

CAB$ 000

STONE

CRABS

100

HARRIOT

ACROSS FROM

COLLINS WEST

SIDE

OCEAN DR. NEXT

1000

LOCATION . OF

ADDRESS

location

i.

ONC];~ Y
CAB LOCAT];

TAX];
I

i.

BLK-

BLK- 2nd ST.

HOTEL ~ 500 BLK-

OF STREET 1
BLK-

I:

900

TO OCEAN FRONT 2 AUDITORIUM

RD. NEXT

ALTON

JOE' S

TO

WILD

OATS

MARKET 4 100

BLK- 12th ST.

NEXT TO PRIVATE
LINCOLN

RD.

PARKING 1 LOT

BLK200
..

TO ECKERD 2

NEXT

1200BLKNEXT
LINCOLN RD.

200

11t: 11 sr. ACROSS

JIUt-

lft' 1600 BLK-

AVE. NEXT TO

17

ST. .

TO FIRST UNION BANK 4

ACROSS

A.2

BEHIND

DOlI POLZCI:

2 IEPARDa:

WASHINGTON

BANK OF AMERICA 3
400BLKFROM T. O. P.
.
BURDINES1600
.
~ LK- HERIDIAN CT.i
1680 BLK- MERIDANAVE.

IN

BLK-

1,

1,
O

T'
i

FRONT

19th

1900

11"

1100

OF

MEDICAL' ,1 BUILDING

ST.

TO
NEXT
OLD PUBLIX

JIUt-

n'
VE. D.
RESr .~

1IL

RaIlI
DRJ) ACROSS 4 7.

!'

BLK-

100

CARIBBEAN
FROM
42nd
BLK-

HOTEL

THE

38~'
ST. NEAR THE

200 BLK- 40th ST.ACROSS

RAMADA

INN 1 200 BLK~

ST.SOUTH

PRAIRIEAVE. TO CVS
NEXT

N1i:

43.... ST.

X!
r

OF DAYS INN
4~
PHARMACYj
OO

S.
Kr.

SBZRIDAN AU.

1' 0

DU: RKJ.
J9 ~
u: is'
2

ALTON
&
RD.

AT

SINAI' HOSPITAL- ,

MOUNT

2 NEXT TO

PARKING GARAGE 440q BLK- COLLINS AVE.

NEXT TO

HOTEL 13 4500 BLKCOLLINS

AVE. NEXTTO
AVE

4000

roUNTAINBLEU

THEEDEN

ROCHOTEL

ACROSS

FROM

RESORT OO BI,

BLK-COLLINS
34800
THE WYNDliAM 7'

lC-65

S'.r.
3

lG:.D'1'

l'
ACAlr.L'

2200BLK-

1m'

67.... '
ST.

ACROSS

FROM

BLK- HARDING AVE.

1 OO

BI,lC-

RADISSON
6800

HOTEL

WEST
PUBLIX

SIDE

OF

69

StreeC:

BezC:

C:

o eftV'.
[)
Par1c:

iDg

LoC:200BLK-87th ST. ACROSS

FROM

BLK- Ruev Versaille

HOTEL 7100
.

DEZERLAND

Across From

Normandy 3 Market,

OO

t' .
f
I:

NEW PROPOSED
h
i.

EXPANDED.
INCENTIVES.

I.
i

I'
J...

i'

I.
I'

I.
J

II
i

I'

I'

r
I

Summary of changes proposed from Initial incentive

proposed expanded Incentives program: .

program and the

new

The Film & Video

Program changes:
Expanded to include print

M.inimum quaJffierselimlnatecl
ach access pass
1 free b~
offered all police administrative fees
waived .This program shall
promote this to all our

benefit a

clients ~thus

more of our

allowing

us

to

clients.Convention Center Parking

Include

changes Expanded to

an permitted

productions Includes usage for base camp and crew

several
parking Program can be utilized by more clients, even Including
clients using this program on the same
day This program shall benefit more of our
this program to several clients

simultaneously Beach Access

program:Expanded to

month 'PCRV
program Rates

include

clients - and shall be able to offer

an additional

75
reduced ($

reduced to $

This makes the program more

reduced to 100)
50,175
$
$
more user friendly and emphasizes the ability of the vehicles to be able

to load/
unload at hotels.
program Rates

reducedfrom
( $

75to $

Scouting

attractive,

i
I

MIAMI BEACH FILM & PRINT DMSION

PRODUCTION INCENTIVES PROGRAM

emal

The Film & Print Division of Miami Beach otters the followfng Incentives to productions
shooting I~ Miami Beach. To participate in this incentive program, you will need to
305/ 673-7070 or
contact our office to apply. Please contact us at
a
l
e
x
l
s
e
d
w
a
r
d
s
@
c
I
.
mlamiour
webslte
atj,
beach. fI.
us.Or visit
atwww.
ci. mlamlus
beach. fI.us 1 FILM.

able to Film,
Television and
SnLL PHOTOGRAPHY INCENTlVE These Incentives are aval.
VIDEO &
Photography
beach access passfor vehicles ( per
production/
productions In Miami Beach: One

cost.
per day)at 0 ,",
All

pollee administrative fees

waived I'BEACH AcC'lrCc When a production requires more than

tosts shall be reduced
pass each day...
the

beach access
one.

by
i"
NOTE:Such access
between June andOctober.
50%

onvehldes

forproduct/

requires al1 off-dut;

yOll'lcer to
be

With

is ued

on site

SCOlmNG PERMIlS '"f,

Temporary scouting permits allow cars to park at legal
a prodUCtIon.i.
no
cost
commercia' loading zones within
parking
metered
at
and within
..
(
lcally not
posted maximum times).
Scouting permits are IImlted In time 1~
for more than

$00 per clay.Scouting Permits

and are 25.
one day),

shall be

the direction' of
at
the

no

conflict

location

CONVEN11DN CENTER pARKING I"

When not In use for a Convention
Film PrInt
& Office. . i.
Center,The Gleason or other City event,the Convention Center Parking Lot
can be made available to productions, for base camp,crew parking or filming
Permit ed Production
at no charge under the following conditions: f.
the lot (not to exceed 200
may
utilize
spaces)
use
as a'base,
to
companies
hour period. A production may obtain
camp for a 24free aew parking passes for the same lot as

for neighboring residents and businesses would be paramount In permit ing

well. Consideration
.
Guidelines established for Residen~al Fllmln' g
the use of this Lot.
appl
i
e
d
be
would
to Convention Center parking requests and will address hours of
operation and any aspects of the

production that may have an Impact on the sur ounding

only be available when there Is
other Convention Center,Gleason
with

or

City

residents. ,The

Lot would

activities.

i,
I,
MIT A PCRV pass allows production
PRoDUC11DN COMPANY MOBILE UNIT ( PCRVJ P~
to park legally at meters,at commercial loading zones (
units RVs)
(
businesSes and hotels.The
within posted limits) and limited loading and unloading at.
permit

would be

available for the following

a one month city wide

made

fees:50 for

PCRV

pass100

for

47

I
i

INCENTIVES
AS ORI,GINALLY
AD.OPTED BY THE
COMMISSION
I

t~

I,

I'

City of Miami Beach

Production Incentives Program

l.

l,

page

flRODUCTlON'~
fiLM VIDeO
&
fe8tUre turn projects MIaml Beach
largetelevislon/
PItoGRAII Designed to be applied to
atIon work
of ~
productions can take over a IJIullth
hoSts each year, these
'
highest
extended time periods. These projeCls have the '
and
typlcalyfi1m locally for
Impact,with average dally budgets that average betW88I1 $
budgets and economic
and $
500,000.
150,000

per

day.For.
" FIlm

exce dtwo
It must meet or
fD Quality: 1)
theae three categories: Size

out of:
of IocaI)
(

cnw:75 or more Dayeln

5 or more
MIami Beach:

or more
000~OOO
Total Budget $1.
100 room
exceed 8 minimumof

Production In

2)
It

must meet or

nighS total during the

l.

would
pnx:IucIIon in Miami ~QuaIlIItid FIlm
length of....
Waiverof vehicle beach
IWCfI w:
UmIled
to 12
access faes (per production),
,
of Polce administrative fees ($20 per ofticer)Use
'
veh1cles per day. Elimination
oat
Lot)for nvP
of 1he Convention Center Parking Lot (
available for
crew parking (
onlyf

conflict
use tobeln
with any City/ ConVentlon Center
not

I.

Id5IDR . ,When
event) ponventl911 Center I!
0Iher CIly event, the
not In un far .convention or
Convention Center
For
1Mfollowing '
condltlons:
Parking Lot. can be
made avalabte under 114 of the
companIeS wiD r8ce1ve
$ produclion
a fee of 250.
a base
200 spaces)to use ..
to exceed
Lot (not
hour period.
camp for a 24-

A production may

purchase a
l'

alsO

City of Miami Seach Production

Page

Program.
Ineentiv..

2 Consideration far neighboring resldentl IndbuH1eaea

would be paramount In permitting the use d 1hIs Lot.

GuideHnes established far Resfdenlial. FBmIng would be

requests
app6ed to Convention Center ~
and wiI eddress
hour. of operation or other . pectaol
the production
mily-,have-. lmpact., on the 8urro& 11d1ngresidents.
that-These
guidelines
nIqUire a
t: l
af irmative8" Ign,.
lcentag.
otra- i'
.
om affectedneIghbcn. for parldng
requests which
exceed -normar hours of upet1dk, n addreu
andspeclficaly resldentf81
to productions. The Lot
respect
COncemll In

would

only be BVBiIabIe when It is not In confIct with other ConventionlCtty acllvllies.

Tha film Print
&
Division and
tile ParkIng Depa. b....
nt
oftfte Program joJntly.PRODUCTION COMPANY MOBIU!

would

adminster this aspect

UMTIBmnP~Parking of production
tapIssue for our
mob8e Imit8 II
.'
fashlonIprint compsn1e8. These large
8 converted mobile recreation
vehicles,
which81'
.
veh~
house wan: I~hair, makeup,portable
studios,
dressing rooms,lounges and operate _officeL In response
to the concerns' expressed by thla Industry,it Ia proposed that a
WOuld slow these production units
PCRV decaUp", be developed.
that
to paik l(
egally) without having to worry about feeding. meters.
ThIs Program will not be In effect In Residential Parking Zones.
The permit would be made available for the following fees:
175 per month .
tlme - CIty- wIde 175for
one mo. dh a,
three months -aU three months bought at once - CIty-

wide

25
dlsCotmted Incentive. rate for one month - North Beach
north
0163111
Decal
l
atreet).pass 'wiD be eligible within legal parking spaces

only

I- .

City of Miami Beach Production Incentlva Program ..

Page
3 Could, be run
specific vehicle,non-

utilizing

hangtag
a'

system -issued

to

FIlm &Print Division and the Partdng Department

would administer this aspect of the Program
tranBferable. The

jointly. ~

I~

.
Ace.. To
..',,
MiamiBeach.offseason. It
encourage production during
pr
o
posed
offer
to
Beach
Acceas
Permi
t
s
at
a
reduced
rate.
Is
ThIs program would not be promoted to increase the amount of
vehicles on the beach, but rather we hope that 1his incentive will be used
beach

to

help attract

duringslaw8r production months.

During the months ~ June through September, we would
nKluce vehicle beach access by
50%
to

productions

75.
00 (

usage'

per vehlclelper day) n.

.' '
1I
Vehicle
Beach
Acces8 ProQhdII . currently administered In accordancewith the Clty'

pofices., .
i..

adminlBtrave

I ThIs would be coordinated bet\' Men the Am &

I,
I.
1lm &Print Division - um!
Print Division and thePolIce Department, w1th.the
F.
all
ng.
duties.

than

I.Id~
by production ~
a pri_
ority Issue
scouting
permits
production
scouts
with
....
assist
of
wII
onals. '
access. ScoutIng 18 when a producer or directortravels
to eeY8I'III
potentiar fImIng sites to,
assess their sultabUlty to a

I.

one

day)~

scouting pennits avaIable an a per

project bast8 atthe 'dJrec. tion ,of
Print Division.The
the.FBm &
permit ,wIDallow C8I' 8 to park at legal metered parking' at no
also allow .
cost and within an residential zones. It would
max of 20 minutes in (
marked) loading zones. s.couting pennlts would be limited tn
time (typically not for more

particular project.Temporary

I.
hh
II!
XRlm'

At

j'

"

Incentives Progrmn ,
CItY of Miami Seach production -

PaP
4
charge

A 60
$ per day

to the
wlllIppIy.This Program would utilize a hangtag syst8msimll8r
hang tag system currently used by the Perking Department
are
for Residential . Guest Parking In. which pasSel
of
a
In
time
limited
and ..
by usage
numerically ~

6Clatch off'date.

administer
The Film & Print DivISion and the P8rtdngDepartment would
this aspect 01 the Program jointly

1EXH1~
i

51

Mavor's Blue Ribbon Tourism Culture/Soecial Events Committee Reoort,

Leff,Co-Chairs. David
&
1.
02 Roger Abramson Cathy
3.
I

I,

I,

Whitman,City liaison.

M!
88lon Statement BOost year-round tourism by establishing and promoting the City
of Miami Beach globally as the first Modem Arnerica~ Living Museum: a
destination of dnlque architecture, ecology, heritage,visual and performing
arts, nightlife, special events, cuisine, and
other cUltural assets. Secure higher levels of funding for special events and cultural
activities in Miami Beach to attract more visitors and derive
greatereconomic and
quality-of-life

I,

benefits for
residents. Issues Addressed Arts.culture, and special events are an integral part of a
vibrant tourist industry and significantly impact the local economy and enhance
the tourists' experience. Miami Beach has strong cultural assets, which Include
museums, visual and performing arts organizations. festivals and special events, and its
Art Deco and 1950s Miami
Modem (MIMO)architecture. More needs to be done to create,enhance, and promote an
Identity that reflects Miami Beach' s unique characteristics: its natural
Its cultural richness and diversity.Establishing and marketing
andconstructed environments an<'
the City of Miami Beach as a modem Americanllving museum
could augment tourism significantly and anchor the cultural identity

I...

of our community. Resources need to be identified to stabilize, sustain, and grow

11 ,and
cultural nstltutions Impacted by 9/
Miami Beach's
additional resources need to be identified to , developand
promote a strong
program
exhibitions,
round
of
yearperformances, festivals. and special events.In three meetings; the committee addressed
short-term Issues such as Increasing visibility of arts and culture,
special events, the summer festival season,the City' s ArtsBeach
2ndThursdays series, the relationship between artslculbJre and the
hoteVrestaurantltourlst industries. marketing/ public relations opportunities,securing the domain m/

amibeach. com,
funding, parking issues,and outreach.The committee recognizes that tremendous work needs
to be done on an ongoing basis to strengthen existing relationships
and to buHd new Ones. Awareness aboutexisting arts and culbJre
offerings/ opportunities needs to be enhanced at many levels, starting with

hoteVrestaurantltouristindustries, the Greater Miami and South Florida

communities, and tourists already here. Visibility of arts, culture, and special
events needs to be improved and enhanced In all collateral materials produced
by all public entities.
Outdoor directional slgnagelwayftnding must clearly identify all major cultural
venues and institutions. Slgnage about events and cultural institutions needs to
be developed and placed in hotels and condos. Special discounted resident and
tourist culture passes need to be developed; Increased visibility of special events,
arts, and culture at the airport, seaport, and convention center is important;
increasing PSAs on cable TV; taxi and Electrowave drivers must be made aware
of cultural assets; there needs to be affordable parking for events.

More resources need to be earmarked toward marketing Miami Beach as a

cultural destination, nationally and intemationally, through the summer festival
season, blllboardslsignage in the region, media familiarization (tam) trips, and
advertising. There are many cross-promotional opportunities to be explored but
new resources must be identified to strengthen existing organizations and to
develop a strong year-round program of cultural activities and special events that
would attract more tourists.

Goal I
Increase year-round cultural and

special

events

programming.

Short-term actions
Support the summer festival season and its marketing
1.
It also promotes ongoing cultural activities and organizations. Bring
and ensure that pUblic marketing funds also promote local

campaign. Ensure
in tam trips

annual funding for the City's Cultural Arts

Council (CAC)and Visitor and Convention Authority (VCA)for their grant
programs-- especial y for the summer festival season-that boost
andmarketing
tourism and generate economic benefits for the private and public sectors. [Note:
is $
season events
for FY 02,VCA funding for festival
000 in cultural
000;CACNCA funded $110,
65,
Significantly increase
institutions.2.

Incentivise summer
tourism grants.Both programs need additional funding.]3.
Theatre
especially
the
facilities,
City
of
season use
GleasOn

Streamline
and rehearsal hall, Convention Center,and Colony Theatre. 4.
that
etc.)
so
events
(
signs,
for
City' s bureaucratic procedures
permits,
special

producers are encouraged

to stage events

in

1 Imolementatlon: City,private producers; CAC; VCA;cultural

organizations;
GMCVB.Lona-term

actions

I.

Increase funding to attract major special events ( e.

g.,
national
1.
new
Bayshore
Golf
Course,
Latin
Music
Festival
on
the
beach)
s
enable museums to organize and/or present major exhibitions that will

toumament

at City'

and

attract

summer visitors. fundlna: City, private

special

sector,GMCVB. Imolementation: CultUral insti utions, producers

Or

events.

Identify new funding sources for arts,culture, and special

2.
events.Initiate a program to solicit proposals from producers of major
special events. Offer Incentives
for hlgh- quality events with
toproducers

lmolementation: City,
tourism appeal. I,
signficant

private sector, GMCVB. 3. Solicit and support a summer season residency In Miami
Beach for a major cultural group that would generate Increased tourism, similar
to the New York City Ballet's residency in Saratoga or the Boston
Pops
sector,

VCA,

CAC,

GMCVB.
I

I,

f
I

I.

l,
I

Orchestra at

Tanglewood. Imolementation: City, private

Imolementation:
institutions.

City, County, Convention Center, participating

cultural

Lona-term actions

Develop

comprehensive plan for cultural and hlstorlcalslgnage.

Light cultural beacons of the City ( e. g.,

Jewish Museum, WoIfsonlan,
1.
City
Ballet,
ArtCenterlSouth Florida,Colony Theatre,
Bass Museum, Miami
Gleason Theatre, Lincoln Theatre, Bryon Carlyle Arts Center; Miami Beach
designate with appropriate signage important buildings and
Botanical Garden);
heritage

sites. Fundina:
.
City.
Imolementatlon: City,cuttural

organizations. Goal
III Increase and

promote

cross-marketing

opportunities. Short- term

actions Work with hotels and condo associations to identify signage and
cross-marketing opportunities for cuttural institutions and

other

programs. ' Fundlna: Cultural

organizations. Imolementatlon: Cultural organizations, Chamber of Commerce, CAC,

Hotel

Association,Concierge

(neighborhoods,
Association. Develop cross-marketing among community associations
ArtsBeach
and
hotels and restaurants, concierges, development, etc.)
2nd
Thursdays.

Fundina:

none.Imolementatlon: Chamber of Commerce, CAC,community

associations. Develop and broadly disseminate through Chamber of Commerce and

hotel
tourlsts.

concierges

discounted

museum pass for

Fundlna:

none.JmDlementation: Chamber of

Commerce, hotels,cultural

Improve public transportation; Increase parking;develop

1.

educational campaign about

walking. Fundlna: Local, state,federal

government. lmDlementatlon: Local and County

government. Increase profJle of Miami Beach as a cultural destination and enhance

brand identity: First Modem American Living

tenn

Museum.hort-

sponsored
Promote Miami Beach cultural venues at all Cityactions:1.
festivals and special events; work with GMCVB on special Miami Beach cultural fam
tripS and a marketing campaign; work with City' s cable provider to increase
promotion of the arts. Create a City-sponsored cable TV culture/ special events
program for visitors
t.

and residents. 2.
Reduce or underwrite advertising
and/or

space

ExPand

hotel,cablechannel. 3.City's ArtsBeach

to Include Infonnation
t,

on

cultural sites

in hotelroom publications

2nd Thursdays

marketing

that

are open every day.4. SbJdy of the City' s lighting and landscape plan
to

I.

Increase visibility of

cultural

attractions 5.
Include Miami Beach' s cultural and historical sites

In
I.

all"
Miami
of Beach' s
l.
Ingjng: City,GMCVB.
publications. f.

ImDlementatfon:

City,
CAC, VCA,
I.

Create a consistent cultural Identity within

tions.Lona-tenn actions 1.
g.,
lighting pole banners,
the fabric of the streetscape ( e.
lighting);develop cultural gateway billboards on 195 and 395 from
distinctive
(
s
e
a
p
o
r
t
)
;
develop
a
airport and
walking

cultural

organ~

map/ acoustigulde

with

cultural, archltectura,

l,
and social history. FUnding:

Goal IV

Develop outreach programs

to enhance awareness of cultural

offerings.

Short-tenn actions
Ensure all City-sponsored festival~ and special events provide an opportunity for
display and promotion of Miami Beach' s arts and cultural programs at festivals
and special events. .

fundina: none.
Imolementatlon: City, promoters, CAC, cultural Qrganizatlons.

Develop ongoing programs to familiarize taxi and Electrowave drivers with

cultural organizations.
Fundlna:

none.

Imolementation: Chamber of Commerce,

City, CAC, VCA, cultural organizations.

and promote a special Miami Beach resident admission incentive

program and disseminate information through city utility bills.

Develop

Fundina:

none.

Implementation: City, cultural organizations.

Goal V
Address parking IsSues.
hort-term actions

Develop a special four-hour cultural parking rate program for all public garages;
clearly mark parking lots and garages for cultural and historic areas and special
events. Offer free citywide parking on the second Thursday evening of every
month to boost regional attendance at the City's free monthly arts night and help
businesses.
Fundina:

City.

Imolementatlon: Parking Department.

term actions
Lona-

l'
i

2.
Identify
i r.";,

and attract

cultural- based
conventions. Funstlna:
'
GMCVB.Implementation: GMCVB. 3.
Develop an effective and Integrated marketing plan

l'

that

brands Miami

Beach

as cultural destina~ on In

nationaland international markets.

I

wIiIJg: City,
EY.

1"

GMCVB. lmDlementatlon:

All stakeholders Goal VII Identify additional resources to strengthen and

year-round cultural and special events

sustain

Identify a permanent public funding source for the

programming in Miami Beach.1.
arts and special eventsto fuel the significant economic-multiplier effect of the
industry on the private and
I

pUblic sectors of
Miami Beach.

y
l'

fwHUDg: City, GMCVB.Implementation: City. 2.

Build ArtsBeach 2ndThursdays Into
with
greater
tourism appeal by packaging with airfines,
a monthly series
hotels, restaurants, clubs,and other local businesses. The City' s monthly
arts night includes over seventy arts organizations that regularly
present free. performances, exhibits, and events throughout the City that attract
thousands of attendees, mostly residents and visitors already here.
7hursdays has great potential to attract
With Increased funding, outreach,and partnerships, 2"'
more tourists to Miami Beach, many of whom might be encouraged to stay
through the weekend with a Thursday night Incentive. A
coordinated plan involving City leadership and resources, businesses, community associations,
and arts groups could easily transform this existing series into
tourist magnet,with significant economic benefits. Thursdays, and particularfy the
second Thursday evening of every month, In Miami Beach could be the focus of
a campaign to attract visitors: discounts at hotels, restaurants, and clubs;
free parking

citywide, free shuttles, special events

City,
CAC, private

programming;

etc. Fundlno:

sector,County, VCA,GMCVB. ImDlementatlon: City,

I
I'
i

I,

l-

I,
I

Sores &:;

Marketing Committee

I,

lI

I,

R1

Contents

Executive Summary
8sIe Sterling Howard '
Miami Beach VISitor & Convention

Authority

Roman Jones
Opium Gardens

Airport
Jessica Goldman
Goldman Properties

Branding & Visibility

Roman Jones

OpIum Gardens

Film & Fashion

Bruce Orosz

Big nme PrOductions

Tammy Green
Green Modelng Agency

Small/

Boutique Hotels

LInda Polansky
The Clay Hotel
Dona lema
MIami Beach Chamber of Commerce Welcome Center

Appendix
r

I
I"
I

Members of the task force

An members were hand

picked for their particular expertise

in the various d1sciplnesneeded

for problem

solving and goal

achievement. t.'

MembfH'

Resourc:
DavId

I,

incl.JdA5

Marla Sastre, Chair - DIrector of Customer ServIce, Royal Ca1bbeanCrUse Unes Alan
JrJamaica AnaPoImer Chastanet -Dtector of Marketing, IDirector of Market Development, American Express Andrew
of Retail, Miami Seaquarium .Bill
Hertz Director
Johnson - AssIstOl:
ltCounty Manager. Dade County Bruce
SchwartzDavid
Turkel-PrincIple, TurlcelWilson -Bocrd, VIsItor Industry Council Donahue
Peebles Atlantic Development Corp.
Peebles PresIdent,
Ed
Ponder - President of the Concierge Association GaRy
Duel Jr.Publsher, -Miami Herald custom Publishing Helen
Aguirre Ferre Opinion
Page Editor. Dalo Jas Americas Jessica
Goldman -ChIef Operating Officerl Hospitality, Goldman Properties MIchael
of County Cultural Affoirs Council Miguel
Spring Director
Aviation Director for Business Development. MIA Narincler
Assistant
SouthweU Development.MIA
Aviation Director for Facil1les
Jolly AssIstant
Nina Cohen Marketing Consultant Steve Nostrand DIrector Mortgage & Investment Banlclng, Codna Realty stu Blumberg President. Greater Miami and the Beaches Hotel Association Tony Goldman Chairman, GMCVB - CEO,Goldman Properties IrvJng Fourcand Manager of Customer Service, MIA Yolanda Sanchez I,
Manager of Airport Art Programs. MIA. l'
Whltaker-

GMCVB Karen Jackson GMCVB Marlo Artecona MIcmI Business Forum Michael ADer Tourism and Convention Director. Cty of Miami Beach Randy Friedman Logistics Management WllBam Talbert Brief
GMCVB I.
over iew

Marla Sastre,
of what has been accomDUshed thus far:
v1ce-chcir of theGMCVB has been
1
Director of Customer Service for Royal Caribbean CruIse Ine and the 2"'
appointed Chairperson of the AIrport Partnership Taskforce.We are In the process of creating subcommittees, to
1f erentiatlon).
Customer ServIce vendor training.
be civlded In the following manner: MarketlnQ (to Include: branding. PR cl&
volunteer
and
training.
PhYsIcal facilities of the Almort (to
US Customs &Immigration customer
corps).
service
In
Include: way finding, logistics. retail, branding the environment, operators perspective &alrOne representation).
to
commi
t
tees.
MIA
participate
in
cases,
we
wiil
management
PrIor
existing
some

t.,
I

next meeting a matrix of subcommittees wl1l be proposedand people assigned to committees. assignments wi be estabHshed
wll be estabnshed for aR subcommittee meetings. A complete tour of the fad_
for sub- commlttee' s, anddates
fun examination of works In progress. I'I
2002 and a
ties Is scheduled for March 71h.

ProJectd
rnetJna

schedule March 7th.

2002 8:
1 0:

1
OO-

a->,

0000am AprIl
2002 8:
10: 00am'May

16th,2002

Goal: The mission of this Task Force is to establish a threeyear rolling plan with specific action
steps and measurable performance to achieve excellence in customer safety and
customer service in and around the public areas, inside and . out, of the Miami
International Airport. Key to success will be to sustain consistent culture and atmosphere

that projects a commitment to safety, efficiency and professionalism, confidence, clarity

and creativity, design, displqy and slgnage initiatives, hospitality of customer service and
lastly a " destination definition" that reflects the true flavor of the region in the airport.

unique opportunity to positively impact every customer experience coming

in and going out of the destination. We must also work towards the opportunity to effect
the
15 million passengers that only transit through MIA on their way to somewhere else.
only 7%
If we can influence
of these passengers to stay in Greater Miami, we
mi
l
i
o
n
new customers to our community. This means greater income
can bring 1
generation for the public and private sectors and expanded jobs for the work force
We have the

of
Greater Miami. .Introduction It was the charge of Mayor Denner' s Blue Ribbon Task Force on Tourism to access
the current tourism situation, develop Innovative ideas within the tourism and hospitality industry,
and develop short- term solutions to address a long- term vision to sustain the industry. As it app6es to the
current Airport Initiative. in on unprecedented show of unity, it is with great enthusiam that I report on the creation
of a newly developed joint initiative between the Greater Miami Convention and Visitors
Bureau ( GMCVB) and Miami Intematlonal Airport. The inception of this task force was brought to rea6ty as a result of
a great need and deSire in differentiating and defining the MiamilntemationolAirporf with a focus
elev(]te the passenger/ customer
on customer service. It is the mutual desire of the task force
to
experience at the airport with the goal of being a world- class airport facility. It is the belief of both Tony
Goldman. Chairman of the GMCVB. and Angela Gittens. Aviation Director of MIA. that " if we can connect
the airport with the destination both physically and emotionally to reflect the uniqueness of the
destination. tastefully with atmosphere, effiCiency and great customer service, we can truly insure every
vISitor.whether entering. transiting or eXiting the Airport, a smooth. safe and memorable experience" as
stated In a joint letter to the members of the task

force. The purpose of this report Is to inform Mayor David Dermer and the Miami Beach City Commission on
the status of the ongoing communication and monumental efforts undertaken by the leadership of
the GMCVB on behalf of the industry and destination. Miami International Airport and members of this
task

force.

Commit to better understanding, ~ collaboration, shaed information and expanded communication among
existing pamers. Incluclng the GMvCBand its existing committees and task forces and working committees.
administration and government In CMB .

I"

Included

Sub - Committee Reports

Committee reports, Including specific action pIloIftIes follow. have b8enwritten under the direction of the chah indicated
1.

Ak'port Update: without specific ' actions. since

recently empowered. chair Jessica

0 county- wide task force has been

v1slbfrty. choir Roman

fashion.
co choirs
Bruce Orosz and
Rim
&
3.
Jones
Hotels
(
formerly
Boutique hotels)'co chairs
Green
Tammy
- Undo Polansky
4.
Sma.
Brandingand
Goldman 2.

andDona
Zemo Appenc: llx
Minutes

of

meetings

Additional resources. Including public relations

f.

Information. ( Thanks

to

Usa

us
of
.
on the Soles & Marketing Committee is ready. wIInng and able to continue
nome
of tourism. for the City of Miami Beach. a city and our home, of which we
these efforts In the
ae all extremely proud; Thank you for the

t'EOch one
Cole)t'.

opportunRy

to serve.

1.,
8sIe

Sterling Howard
Co-chalr .

Roman

Jones
Co-

chalr

r.

grants writer must be employed {on outsourcing opportunity} to

grants are gamered.

Private sector fundralslng must be evaluated. and. if appropriate.

ensure that

foundation arid state for

federaO

professionals employed

Summarv

e""r.

The

Sale. & Marketing commHtee

supports the foIowIng short term, Immediate actions:

The
Instlfu onalz tiolr:' of the Mayor' s Task Force as
b}
retention of the entire task force as partidpants In
t'
The Task Force must

a} .

0pubDc-

prlvate tOlXism oversight committee. and

worlcshop

asemi- amual tourism

have oversight of tourism Issues , and report

to

a senior level executive within

CMB.
speciflcaDy: ' The development of a new. edgy.focused, Miami Beach pubic relations and advettlslng effort which
should Include paparazzi PR and a creative promotions effort.supporting the speclftc. priorities outlined in
incIvIdual reports and with specific attention paid to the special needs of sma. hotels.restaurants and clubs.
whose combined uniqueness does much to influence the Miami Beach experience. and with attentiOn to
niche marketing.espedally gay and lesbian travelers. who have proven to be a core base of tourists for Miami

Beach.Diversity within the tourist sector

must be valued and

speciflc. with special attention paid to the

ensured. Ensuring that marketing and publicity campaigns
areseasonof AprIl through November. currently a time of lower touism: that such campaigns are exciting and timely:
and are introduced early enough In year to Impact sales and drive
tourism. The goal wiU be for event plans to
be scheduled for annual events. at least one year / n advance..
annualizing the most Important
months

events. Resort toxes must be better utilized

fortourismlmpacting efforts; city services and professionals must also
be eaDed on to act for tourism. We must support toulism without dlminishlng currently funded entities.
BOITowing from Peter to pay Paul W11 not serve tourism interests. Thus.additional resources must be commit ed by the
CMB Immediately and must include continuing the intelectual energy and creative capitol called on through this
Task Force.
Inadc:
litlon, many of the suggestions mode require no additional financial support. but a
tighter collaboration and a stronger vision.unimpeded by personal ego and negativism. Efforts can and should
be made to work smart. to utilize existing agencies and prOfessionalism county
individual committee

wide.

as noted In the

reports. Esfablsh and reward closer collaboration among professionals. tourism agencies.IncIud' Jng the
qMVCB. Chambers of Commerce. VCA and CAC andcI1y administration. and encourage enhanced eammunlcation ~
liverslty
In our tourist base.
and positive relationships to ensure continued c:
Research additional sources of funding Including state lottery funds for advert/sing: accessing Inlcind support;
outsource fundraislng with a grants writer. private sector fundraising. and Identify and finalize corporate

partnerships. "
Better define and taget tourists. both leisure and business visitor InckJding. but not Imlted to. Gay and lesbian.
African American, family groups. domestic and international to ensure dlverslty and respond to needs and
interests of a diverse tourist population.

Longer Titnn

Actions necessary for the tourism

Industry to succeed

require

that:

City services. especlaly pubRc works. must be excelent

66

A menu of economic Incentives must be

developed (noted In , hereporfs Included)

Better define target markets; subsequent ma1ceting.public

Impact those markets i

rekrtions and stKJtegIc plans must be refined to

positively

j.

watchdogs or as catalysts for tourism affairs.

Industry In Miami Beach.

We have

now

agreed

that Tourism Is the critical and main

l'
I,

I"

I.

I
l'

I'

co peration.

ThIs Task Force has indicated the need for ongoing oversight. Benjamin Franklin noted
all hang together or we all hang separately. His words stili stand.

have also been made to bring the entire Blue Ribbon Task Force
Tourism workshop; Sale & Marketing supports that idea.

Suggestions
basis at

succinctly that: we

together

on a

seml-annual

In addition. this committee urges the Blue Ribbon Task Force and. subsequently. the Mayor and Commission. to
IuIy collaborate with. depend on and communicate wIh existing partners. Including the Greater M1cml VIsItors and
and other tourism entities. Including. but not UmUed to The Miami Beach
Convention Bureau IGMCVB) 2
Chambers of
VCA. The Miami Beach Chamber of Commerce ( as weR as other local and
countyw- lde
Commerce). CAC. county cultural affairs' office. SMG. ftIm and fashion DoIsons. and other diverse tourism related
sub-commit ees
resources - both pubRc and private - identified by this and other
reports.
ancI retain it.
pre-eminence
We must ensure that the City of Miami Beach and Its unique tourism Industry regCin
This Is not an adversarial relationship. but rather. coUaboralion. with common goal for aU: the inaease of tourism.
DIversity of tourists continues to be both a realUy and a renewed commitment. Ail programs. themes. events.
campaignS and committees must reflect and celebrate that diversity

A MIamI leach brand needs fuJther expansion and a new vision must be articulated. Creative and eyemarketing campaigns and promotional efforts are altlcal to visibility. Hotels.
advei1lsingand
mind-blowing
catching.
restaurants. clubs andretaD businesses depend on tourism - from diverse sources. Still.campaigns come and
go.Messages change;in fact. severo! messages may need to be developed to address the diverse tourist and
commercial visitor base that drives Miami Beach tourism; those messages must change from season to season.
from year to year; continued attention must be paid to the varied messages necessary to ensure diversity and
comp/

.
exflyof a many- sided tourist mix.D8IIne

theMIami leach vlslor. clarifying the clfference between conventlonlbusiness visitors oncI vacation- bound tourists
Beach. ThIs city Is known
wlll be a1ticol os anew vision and marketing/ advertising s1rotegy is developed inMiami
Is
worldwide for Its complexity. diversity edge. energy and entrepren8'-'iol; the sophls1icated
osimportant
urbanvisitor
as the tourist who wonts to feellke an urban sophisticate. Target markets Include, but are not limited to:
family groups. LaIIn American and European tourists. mid- westerns. north
gay &lesbian visitors. African- American toudsts.
remember
maIJceII- but we always
~
eastern. Florida and Dade County vlsftors. NIche markets are as
and
Issues must
and Interests. Long range ~Ic concerns
tastes.d......
that our guests are 1ndIv1clva1s.wBh unique ond penonal
through ongoing morlcet research. incluclng such diverse Issues os the national and international
be IcIenllfled.
economic climate. air travel changes (cost of tickets.security, sIowdawns). changes in InventOf)' n( ew hotels and
Including hurricanes)
destinations ( Cuba.Cancun and the Bahomas). cflSOSters (
restaurants coming orHine).
competitive
I.
1"
and the delvery and quality of city services. Mortcet research must be utllzed 1FundCmentais Include community
f~

publlc-prlvate partnership. collection of

to customer data. benchmarldng competitlon. and
andattention
best practices. and over regulation must be controled. AddIItonal financial resources. includIng possible

state and/or lottery funds, sponsorships and cross- rnarkeIIng opporIunIIIes must be identified and
Implemented. Significant events need significant ( corporate) sponsorship; packages should and must be
future) blockbuster events. Corporate partnerships
developed by CMB to help recruit mego- events and satisfy needs forgowing
including
cly adml~ lton and
al
by
encouraged
be
partners.
must
and sustained
A
nt!
other
paltnen.
cooperatl
v
el
y
_
aU
spirit
of
1W
working
and
leadership

must be In place -cmong agencies

GMCVB'
co peration andcommunication

and Individuals.

city

and

The
countywide. 1 I I.

COI' l'
lnducl ng ete.
culture.maIcelIng haVe been quIclcIy responsive to MIaml Beactl needs.responcln" to alleqUeSfs 1hIough their
lfTlIt'-.
resources.lncluclng adverllslng. aIsls public relatIonS etc.67

professional

Executive

Summary

important to acknowledge that since September 11th. tourism worldwide continues to be " soft". that
competing destinations (worldwide) have re-doubled
attempts to gain or regain their share of a newly
limited. reduced market. and that Miami Beach lacks a strategic plan for Tourism. '
It is

industry of Miami Beach has the most to gain from recommendations made by this Invigorated
community-wide effort. and alternatively. the most to lose. should we not Implement positive initiatives.
We must be vigilant in ensuring future oversight in this new tourism' frontier. and we must leave egos
The tourist

behind in a concerted effort to ensure Miami Beach' s

of choice.' .

new

vision

as

the incomparable resort, destinatlon

The Sales & Marketing Committee has outlined Issues. resources. budgets and. most important. priorities
and action Items. which we beHeve. should be initiated and Implemented In short order. Minutes of all
meetings are included in the appendbt. The collateral materials attached also include significant
resource Information.
The following report cannot and should not be a final document. It Is a blueprint for the Mure of tourism
and the city resources and services that support the tourism Industry. This report, if it Is remains a report
and does not become a battle-plan. will be an end game that will result in a laclduster future. at best.
This Task Force has been launched In the best American spirit of collaboration. cooperation. shared
optimism. Its members charged with developing Innovative and creative responses to the new reality. a
future. With the de6very of this report the worle has Just begun. O
. Ur
committee is very aware of the diVersity of oUr community as well as our customer. MatChing these dynamic
opportunities gives us the abiJlty to reach out to those niche markets while at the some time pointing
out the significant accomplishments achieved by our community. We are proud of what has been
accomplished including the opening of the first African- American owned Convention/ Resort Hotel;provlcllng
hospitaRty career opportunities through education for Hispanics as well as African- Americans. and
NAACP meeting. events like the Fashion Week of the
securing conventions such as the 2003
latin
the
American
and
Caribbean fashion event; Soul Beach and Latin Music Festivals.
Americas.
largest
resources
need
to
be
tax
used
to nurture and grow these diverse markets os we continue
etc. Our resort
as
the
to ensure our reputation
community who cares.
on
commltt..
Leacfrng the list. and critical fo ciUfOture successes Is the establshment of a stanclng
a
tourism. The City must Immediately institutionalize this task force with the estabflShment of
permanent
Tourism" standing committee that will ensure ongoing strategic study and analysis. oversight of tourismdirected efforts ( Including those initiated by this Blue Ribbon Tasle Force). collaboration with city
departments which directly Impact tourism. budget and revenue oversight. etc. Without such a cityempowered committee. reporting to the Mayor and Commission and charged with local Industry
oversight. we believe that preative and strategic efforts wID be stalled.!

Currently. in Miami Beach. both the Miami Beach VIsitor and Convention Authority (VCA) and Cultural
Arts Council ( CAe) interact with tourism Issues; the VCA. by legislative mandate and with a Umltecl
budget. has limited responsibility. There are. no other standing city committees serving either as
1 801h
.
the VCA and CAC ntlate mutuaIy to tourism Issues. but In dfferent ways;both are strong SOUIalS forTourlsm and
can only fund those entities.
haveexIs1lng
mechanl5msforfundlng. 1he VCA funds events and pr.....
o"' s designed to slImuIate tomsm.but It
which apply for grants. The VCA. by legislative mandate and with a ImIted budget.has llmIted opportunity and responsIbIIIy.
the VCA had a dellned
responsIblI1yfor ovenlght of the GMVC8; thof no longer exists.
Prior to the referendum of 1999.
The CAC funds Jocal arts institutions. in addition to shal1ng atnIled event fund pool with the VCA.68

f.

I.

12">.
2002

September

8:
OO-10:
00am

machines

per

lng.

1-Accesslna the current situation: If one were to assess the current sltuafion fciclng the airport and Greater Miami and the
Beaches. you would have to say that we are in a recovery mode. FoBowlng the massive impact and changes brought
asa result of September llt1l.a new federal agency has been developed under the US
about
Trcnsportation Department called the Transportation SeaMffy Agency (TSA).
The changes have been sweeping. The Industry as a
whole is dIIgently working to recover passenger volume. while
adhering to new processes & mandates d1ctated by the
federal govemment. Asof Feb 19t1l there has been a hondoff from the oIrIines to the federal govemment to talee over aD
of November 2002. It wII be a requirement of the TSA thot
security screerVng contracts. As
federal employees
a. security saeenlng components. 28.000 US Citizens- win
operate manage
&
have to be hired In 439 Airports around
winbe
ffil the security positions. In December 2002. gJJ baggage
required to go thru
the US to
explosive det8ctlon machines. MIA wIB require 64 of
accommodate the necessary Impact.
'
these machines to
the Industry Is only
set up to produce 200
They cur ently have 9 machines. Being that

Having agreed with the intent and d1rection of the patnershlp. It was
year.this I
~ pose a signlllcant chaDenge.h f'.
Ms.Gittens proposal that the first meetings of the Joint task force be fact-lindng.It was important that
we understand the current plans. programs. constraints. and basic needs of the aIPort.and determine a joint vision of the Image we wish
to project at the airport. prior to making recom endations. Here are highlights of the
extensivepresentations
In the areas of capitolIm.provements.
c1eanlness and maintenance. way f1nc:

concessions and customer

of
all
con urse

to

service. l'
I.,
Plan: Broke ground on4"
15 Year CaDltal mDrovement
have 3) wII be readyea1y 2003. Maximizing
runway currently
(
&
of ai'
port (
eJCpandIng roads in out
clty access).
ExpandIng & Developing
to total
8 mllon square
feet.Terminal expansion wi add 15 new gates. Improve existing facIItles.Lookhg to create better
VIsIbIlIty by btlnging In noturalllght and converting sold walls to glass. Analyzing 0
huge opportunity to relocate and create retail beyond security on the
concourses. Improve passenger circulation by doubling

retail

space in front to ticketing counters.Malee sure aR space Is safe. Establsh design guidelines
for a
synergistic IooIc to the terminals while stI allowing for concourse InclviduaBty &personality).
Widen the throats

aUow
for

additional security
checkpoints.
BuDd

flexible faclltles.1. i t-,

i I,
li.
Immediate Chanaes:
I,
&
tile by June 2002.
Replacing existing
tReplacing floor tie cellng
Ughtlng fbctures. Unifying the design of
ticket counters ( cor rental counters.

Information

Cleanis

centers.

etc).
Using carpet tlIes for easier
Cleannness &Maintenance:
1'

replacement. Designed

has

the

Iorgest

Impact

a standad for slgnage.

Wavflndlna:
Evaluating 8lCisfing wayfindng methodologies.
Comparing and analyzing proposed wayfinding recommendations for current and future

expansions. ' .
Looking to subdivide the terminal into ttvee sections (i.e. North terminal. Centralterminol.South ~
terminal) to coorclnate with patcing terminal s1gnage.Garage
be simplfied. TV
signage wi.
gar
a
ges
in
Monitors
to 65t air& nenames cnd gate tocations. Goal
symbols. ColOIS and consistency of font to dif erentiate. We must
&
Is to minimize verbiage use
also consider slgnage In other languages, Retail

Concession: (food, beverage and retal).

enhance the Image d the airport as a worlc:
o
'
d worId- cIassconcessions). T
maximize custDmer service.ProvIde
cutting edge tadilty designs. OptImize

To
Goals:

klassairport (

London Heathrow Is a prime example

airport revenues. Balanoe

bEtween national brands and local flavor. Require

retailers to do a standard cuStomer service training.PossIble "
Items branded spedflcally to promote the destination.
Miami slgnabJre store"selling
-

Customer
Is the greatest area
ThIs

Service..

of

opporfu/'

lltyfor the task force.18,

custDmer. 14,
000 are
MIA actually " touch" the
000
programut
l
l
z
l
n
g
volunteers. This
service
airline employees. MIA does not have
acustomer
a volunteer
Is an outstanclng op ortunity to bulkl a program. We are jointly looking to launch
this
program for MIA.
charge
of
will
be
Irvi
n
g
before
Nov.
2002.
In
program on
Forcand
or
As.an Integral part of this CUstomer Servloe Initiative, we will develop a partnership
onderge association, the Academy of tourism and various
with the c:

employees at

apprenticeprogram
hospitality programs atuniversities
and high sc: hooIs. MIA will be conducting 2 customer surveys per year, putting out
an RFP for companies who deYeIop, and run these surveys with the knowledge of what Is the
best in the world and
( where we stand ampared to
world) We must detel1Tl ne who our aJStomer Is and what services
Inthe
the best
Federal
AttItude",
We need to address the Issue d
..
they are looking for.
be
to
our MIA passengers meet.....Immlgratlon has
Inspectors ( Immigration &.customs)are the first people that 1h
of
first One of
the

Home").We
Welcome "
e.
I.

hospitality'" (

must look

to develop

Initiative Is that there has been such

meaningful employee Incentive programs, In summary. what Is most exciting about this
Angela Gittens and Tony Goldman
an open commitment to this partnership. one that has been fully defined by
rlSten and understand each other.
to
openness
real
on behalf of the airport and the GMCVB. There is a
the facMtles. improve customer
Improve
steps
to
otherand
to lay forth-concrete
to learn from each
.
service and commit fo actualize
the

focus. We
Is just a beginning and meant to start us off with darffy and
force will
of
tasle
this
success
The
our
desti
n
ati
o
n.
of
good
are privileged to be worlclng together for the
word of mouth, translating into
be Invaluable to the .destination. The pcjy off wiD be unbelievably positive
new and repeat business for the community
high marks for the destination. happy customers. more

goals of the partnership.

and prosperity and

The

above

r'
The process wit determine what our specific needs wlll be and that Wll be reported in the future. In the
meantime. the full support and cooperation of the Mayor and Miami Beach City Commission Is essential.

Branding
0.

aproiate

b:

i"

a~
Vlslbl !

h Goal: To further enhance the visibiDty and reputation of Miami Beach as a premier tourist
and convention destination internationally. to improve
visitors' exPerience.
providing friendliness. cleanliness and safety. to promote and maintain Miami Beach' s
reputation as a cutting
edge.hot/ cool trend setting destination, to ensure that Miami
Beach receives significant and welldeserved press coverage. to nurture and sustain the
unique and entrepreneurial businesses and cultural experience that make Miami Beach
a unique destination. to continue a commitment to attracting a tourist mix of tourists.
to engage in and sustain market research. ,and to ensure that South Beach is marketed as
a significant brand where

fI',

Sh<?
rtT arm
I

Actions
spokespeopl!

a testimonial program

wfth

celebrHy

f'
Name:Miami BeachAmbaS$ador
Wil Smith' s song
oroaram 1. Create a unique message/ slogan; use a song as background p.e.:
and video; Bette Midler: " Only
use both celebrity/ visible residents andvisitors to
in Miami")2.,
,.
diversity
e
3.
Develop an Incentive program ( naming opportunll es. press;
enSlR'

e.:

Hoover

celebrit es

vacum

Create

PR campaign) for
Develop list of possible celebrity
that Umlts costs t.
Visibility. representing the cflVersity
that Is Miami Beach Rasie O' Donnell frY/
&
market)
fomBy/gay lesbian
MichaelTilson Thomas ( Cultural)
Edwa'd
ViIIeUa (Cultural)
Mayor Denner Sofia
Vergara NiIcJd Tay/or
Juno or

Ambassadors

with

intemallonal

Enrique Iglesias
jennifer Lopez WI.
RIcIcy Martin
Smith Jada
&

Pinkett

comercials)

Smith
Whitney Houston Sports, Entertainment
MusIc/
recording ( all
Fashion Montage
clips from Classic footage -Sinatra, Sammy Davis Junior etc.with
genres)TV AIm &
(
current stars i.

Increase

positive

meclla coverage
diveBity

and
Develop edgier advertising campaigns.promotions and feature stories ceJebratlng
1.
highHghts and impacts
energy Worlc with existing agencies to develop annual (monthly)schedule that
seasons.

Bepro-

active. not

to test messages ( use

reactive .Develop new exciting messages. Use local industry leaders as focus groups
member
s
new
to
and
add
commi
t
tees
y
marketing
refl
e
ct
I
ndustl
'
existing
Feed Information to target media,
e.:
elebri1y spotting.
~
changes) Focus on paparazzi PR:gossip colulTVl fod er. i.
Billboad.
Entertalrvnent.
RoUIng Stone. New YOIfe Post.
6st. including publications such as People. In Style.
who
are
PR
speclaIsts
representatives
etc.
ldentjty
' potential
" and promotions. focused on creating vlslbilty In core
Develop series of stunts"
2.
Beach. " time
day; Miami
.
e.:
such " stunts"I.
round calendar of
biIdnI
makets
CreateyearknoWn ' tor
worldwide
cities
pr
e
sence
in
and temperature" on a Ighted sign In Times Square; Increase
ChIcago.
tourist Interest ( NYC. London.
3.
Strengthen and Improve South Beach brand vIsibIUty through PR and
etc.)
talk shows. $
advertising placement . 4.Increase vlsibilty on TV.especially cable. through advertising.
placement; Investigate
for leisure travelers.
Develop restaurant and ( nightclub) club messages
i
n
fomerci
a
l
s
5.
costs of
VIP)cards;benchmark.
and
promote
conventions;
for
access
(
and
business/
ufDize
m
arltets
niche '

YfIdlcated shows.featvre
develop

and advertise creative promotions . 6.CoIaborate

successfully.
exiting cultural lnstllutions. Including

more

efficiently with and promote more

s.events and celebrations.

museu,;,
Develop a c1ty- staff position as head of a new conciergeprogram to
1.
hotels (
ensure
Information flow.to ensure cross marketing. coordination. to assist all
with dedicated concierge service and those who
Create official logo for all concierges and for aU locations. to ensure that
utilize their front desk personnel) 2.
not
misuse
travel agencies or others do
necessary 3.
everywhereas
Ensure that concierge / Informalion/ Welcome locations are
effort;use logo
at
visible
highly
kiosks.Chamber location and
Coordinate locations (
airport;coordinate with GMCVB Airport Task Force 4.
more
closely
ow
- \
remote locations) and information f
Ensure ( Improved) training for taxi.van and busdrfvers
with MIami Beach Chamber. of Commerce Welcome Center 5.
and forrental
car agencies. Ensure that pa1dng Informolion p(ar1dng/ smart card sales.
regularly scheduled
are encouraged by rental car agencies 6.Provide information and training on
etc.)
application
Beach;
North
Road.
Mid
6cense
Beach.
use
Sooth
and
Lincoln
baSis; host special events In.
Develop and marlcet access ( VIP)
forms to trigger call from city concierge servIce 7.
using cards. Hold
Benchmarlc other destinations
clubpas es).
cards for visitors ( Including cultural. recreation.
ascertain
focus grol:lps to

Create

Cityconciergeprogram

heightened. time/ y

to provide
viabllty ;advertise aoss marketing opportunities. Develop speclollnformationai phone numbers 8.Visithotels
Develop and. employ simple surveys for
9.
etc.
attractions
events.
mc::
wkets.
shows.
on
institutions.
cultural
information

Miami
concierges and visitors) I'Expand
class
world..
renowned
unique or

aclc from customers ( used by both

l:)

Beach' s visibility through establishment of

of
events reflecting..dlvenlty of the destination : Immediate focus and dedication

of Aprl through November. 2002

must be placed on the months
suc es ; develop
and
provide
publ
i
c
i
t
y
.
financial
cross-maiketlng support to ensure
benchmarlc ompetfion;
Define unique events.
year-round series of events and
For example: Winter
e.:
Winter: boat show;summer: bikini day ..,
I.
promote/ advertise. Market seasonal events (
Parties. Soul Beach Music Festival.

1.

resources

South
Music Canference. Latin 1liIIboa' d.

Beach WIne &

foodfestival. WhIte and

WIntert

feec;

I'
of
ProvIde city Support for spedol events through iOcentives / reduction
2.
slgnilicont
events;
c
llles)
for
3.
Benchmark
recruit and advertise (timely) similar
costs fees
~
competition (
Inter-agency collaboration; plug
cIIycalendar
Strengthen
4.
and
wldeevents
forMure
events
calendar holes with special events or promotions designed
Focus on col aborating to buHd and
to attract target maket 5.
marlceta seasonal campaign
stronger
hot
t
h
r
o
ugh
April
months
p
a
r
i
l
c
u
l
a
t
e
n
t
i
o
n
with
mon1h/ y.
November ("Something Is always
of
to the
happenilig in Miami Beach")6.create and advertise events and promotions to local and
Aorida markets. including speclol discount admission prices for
Focus on
RorIda (MiamI/ Miami Beach)residents 7.

I'

promoting

existing

culfural

appropriate Develop an Immediate promotlonal/

instiu ons.as

every
Focus on MIami/ MIami Beach andFlorida residents p.
e.:
lncentlve campaign for restaurants and nightclubs 1.
cockIaD; Or ..on Thursdays. dessert
Tuesday MIamI/ Miami Beach residents get a free
is free -with a FIorIcIa drivers . censer 2.CoIaboratlng with existing agencies ( SMG.GMCVB)
meetings
develop an improved Incentive plan for
create a
and conventions;
immediate 2)
year long
three step program: 1)

I.

3)
long

range 3.IdenIIfy

jj.,
t

opportunities for promotion.

focused
on

diverse resources

4. Rei
,

2002 .Lona Term.

out promotion by May 1.

a Chief Marketing OffIcer for the

I I L b 1.
CIty of Miami Beach I,.
Reporting at senior
WIth responslblntyfor
oversight of aD marketing.
level in CMB 2.
public relations and advertising for
WIth responslbllty for
CMB 3.
oversight and ma' lagement of annual and lon~ange plans;and

Actions

I,

I.

Empower

WIth reSponslblfly for

oversight of Collaboration with SMG.GMVCB. etc.4.
IHlre

actfon
advertisIngand
Force.etc.and concierge programs Develop,test, and Implement strategic plans: marketing,
I,
2.
I,
3.
4.
5.
r-Immeclately define actual and target customer(
plans 1.
s).
with specilic interest
potentialdiversity
within market mix; and define tourist mix
In Identifying exls1Ing and
and targeted,
and respond, to changes Develop appropriate
season.
proactive.
annually
Be
Review
by
withprofes lonal
lceting and strategic plans to endure continued diversity. collaborating
mCl'
e.
hotel.restaurant.nightclub. retail); and by season -to positively
I.
partners. byIndustry (
and
clrivetourlsm
In actual and target mCl'
Impact
and locallMlaml and florida)travelers. Developon
lcets Develop sub- marketing plan for c:
Iomes1lc (US)
ImmecRate promotional plan for Aorida residents In jXlrtnershlp with SMG and GMVCB. develOp
develop Incentive packages and VIP access
aggressive recruiting plan for sman a'Id mlcl-slzed meetings and conventions;
a
new
message
for
sman
rates).
w
ith
Develop
cards ( reduced

stafing
Mure

Task

Come
I.
e.:
" and work
your meeting.bring a companion and stay
1
sized groups

dlKlng

and
mid-

Ensure

for fun for

the

weekend" I.
i

thatquality city services are delivered; Matte quaBty delverya priority citywide. Accept noexcuse. PublicIze success
with improved PR and ImagebuIlcIng
rIendIIneII: Interact with TGM program and reward success; Rely on improved cltyI'
I.
Safely: Support public safety efforts
wicle compdgn for
,
residentsand employees ( benchmark Philac: IePhIa) 2.
public
with
safety.
E
rmxe
safety
and colaborate more efficiently and effectively

for

lgnagesystem/ Way
Way- finding:Immediately develop Improved "
3.
4.
CleanOn...:
Ensure cleanlness In a"
neighborhoods. with special focus on South Beach where
fincfng3
Is
significant
there
Support sensitive and thoughtful code enforcement to ensure vlslbllty of CMB as romantic
tourisf density ,5.
not Boca Raton
e.:
or Palm. Beach destination., not a sterile one p.

mpetltlon: Identify opHmum

a fun destination) ,Identify c~
diverse tourist mix 1.
: Pro-actlvely
develop

long

term strahtgIes 2.
Whet are vacation alternatives and

future
threats
for leisure travelers'Caribbean Bahamas Cuba an
( already
posing
a very
significant
1tlreat) MexicoIntemational destinations

popular destination expected to open sOon.

Cruises Packaged. prepald

What I.
conVention competlllon Wo~closely with SMG and
3:
GMCVB to better, position Miami Beach Develop Improved incentive plan; coUaborate

tours

withbusinesses

In
Miami Beach for
private-pubic partnership

center

ldenllfy
local competition Diplomat Hotel Hallandale)
(
FtLauderdale Potential new MIami convention
Palm Beach (
currently under
construction) identify national
competition

Las

Vegas New York aty Atlanta r Develop expanded, effecflve

collaboration among existing' agencies and CMB professionals: schedule regular meeHngs: coordinate
With oversight by CMB
more fuRy and positively ( not Omled to the following
list):
Chief MarkeH""OffIcer:Expect annual report from each participating entity,Including funding,
budget,resources, and
actions

etIng. Cultural
Ma~
taken to support tourist Initiatives VCA GMCVB Pncluding Airport.
Tourism.
Film.
of Commerce (
nment and Music committees SMG Chamber
Fashion,1tertal&
LesbIan etc.)CIty of Miami Beach ( CuJtcxal Arts Council.
Miami Beach. Latin, Gay &
Economic Development, OffIce
of Arts.Cultural & Entertalrvnent, Protocol &
Tourism)Greater
Association Nighfflfe
&
MIami Motel Hotel

Sooth Beach Hotel &Restaurant

Council

I.
I
I

r"
Ocean
1,
1:..
DrIve Association Norlh tleach

Development Corporation
2.
3.
I' 4.5.
9.
117.
8.,
t,
1.
ARocate
6.
significantodcItIonal funds.from ~
WIng corifInulng diversity. ImmeclateJy add
ort toxes not cvrrently used for errect tourism projects.en5\.
financial resources beyond what is currently spent through GMCVB. CAC and VCA os well os for other
specific, direct tourlst impacting efforts. At this critical time. spedal efforts must be made to fully utilize existing
funds. funds spent

projects,funds are defined in the CM8 budget. Support tourist related actMfles. TOI.
on non-tourist related that
II' IsiT1Is the premier business of MIami Beach,benefiting
thecity and Its residents through on Improved tax
bose, Improving the quo6ty of ofe for residentswho also enjoy benellt of resort services, including. but
not Im/ted to an expanded number of special events. a abundance

fundig

of restaurants and clubs and a unique dversify of the population. .RecnJIt corporate
for programs and special events, through underwrlfng and sponsorship. (
charitable donations, I.
CMB canaccept
e.:
adopt a highway program) Encourage cosponsorshlp of events and programsthrough
Incentives
provided to pubHc/ private patnersh/ ps naming
( opportunities, v1slbllty,awards)Request
donations to CMB foundation; provide and 1st potential naning opportunities Request
significant statelottery advertising and promotions.increase incentives and collaboration Request
kInd donations ( Incentives provided by
Insupport

sources

hotels
and

and federal)Measurements Ir~

i II
1I i j MorIItor press coverage, develop m' onthly reporting system (clipping
service}Tracie cals
to concierge service. Develop
reportingand
analysis
system s(taff)SUrvey visitors / GMCVB) , '
Set deadlines for reports.uj:x:
ltJtes,

restaurants

etc.

3)

Aply

for

grants(

stae

and
meetings

achiev ment of goals EstabBsh goals for number of visits. conventions o"I IhII1s
'
parlIcuIaIyfmportant fortlm

and fashion.Rooms

Film' &

FashlQn Committee

Goal: To enhance the reputation of Miami Beach as a leading production center In the United
States. to lower barriers for ease of production, to further encourage and foster our
production-friendly environment, to nurture and sustain our diverse,
Indigenous
creative and production communities. to maintain Miami Beach' s position as a
cutting
edge fashion center of the Americas, to Increase business from film & fashion producers
globally, to increase visibility of film, fashion and entertainment community

Increase

positive

media coverage

Develop Improved Public Relations strategy; focus on enhanced global pubnc relations efforts;
Retdn lor Increase utllzatlon of existing) PR firm with focus on spedflc expertise In film and .fashlon
Industry.
skilled In pramotlori. papaazzI PR ond In
selng Mlamf Beach os a production center.
5OBdtlng/recruiting/
Develop film & fashion stories for media '
Create

Production

Industry Access Program ( PIAP)

Create a new and special program designed to welcome and host productions In Mlan!Beach.
Coordinate welcome events fa productions and industry related conferences and trade shows.
Offer speda' discounts and preferred access to permitted productions; develop a menu oflncenfives and
discounts
Set crlterfa for. and create a registry of "production friendly"businesses
establish VIP expedited handDng at Mlcmllntemationd AIrport
FacIDtate Interface with business and resldentldl communities
Increase clem feedback through surveys and database
Expedite permitting and scouting process for PIP registered productions
Ust services available to production of oJ sizes, including small and rnld-sJzed
efforts
Add additional administrative resources to achieve successful Implementation

Increase outreach to

targeted markets

Expand Clfy's presence at leading industry trade shows

FaciltatelLead trade MIssIons with strategic partners to target markets, ensuring dversity
Schedule media FAM tours for Industry, tied to loed Industry events where possible
Mlc:mi VIce, Boston Public)
Request/ require Miami Beach tags/ recognition pn tttle and title shots, I. e.:
Develop and utilize webslte, ernaD and brochures os resources

Expand City's advertising presence In targeted publications and media

CoHaborate with trade pubDcations for spedal focus Issues and distnbutlon

Actively target

and attract

Industry related conventions. trade

shows and awards

progranu
Woric with

partners. Industry leaders and sales agents to determine universe of opportunities and benctvnark
competition ' '
Set goals for attracting prtority meetings, conventions. trade shows and industry events In
2003 and over
the next ten

t
I
Develop
1.
. educational/

outreach

plan

for

commercial

districts

and

residential
Explain production
I.

neighbor ds

Issues ,and opportunities in regularly scheduled,

meetings Empower PIAP rep to facilitate and "run
interference" Develop educational publication tied to
PIAP ldenflfy neighborhoods and locations which are production
"
friendly".support use through
PIAP;ProvIde scouting services in conjunction with neighborhood

reps Enhance webslte with virtual louts and service

frequently

h Develop
'. Incentives to lower barriers to production and encourage slgnlftcant
television
production Aggressively

scout'
1.
I

Iinlcs;update

pursue current and Mure

State legislation

that creates

and expands Production

Industry
incentives. CreateC
, I' l annual recurIng Production Fund pnciudlng Television Origination
Fund};
develop grant and/
or fundng mechanisms and procedures, with oversight given to an existing CMB committee or
lncreased incentives to leverage priority productions through
deportmenPtrovlde.
PIAP Elcpand Mloml Beach Incentive program for film and print production and encourage county wide
adoption,including reductfon or elimination of fees and associated CIty service
expenses ' UtIlIze Production Industry Access Program ( PIAP) to develop and
implementCIty- wide,hosted events
and Industry receptions. create ond manage Industry "welcome"
program Createproductlon- frlendy "Welcome and
To......
pamphlet; develop wide dIstrIbutlon Dst;
How-

tonrow~
scan
Create,
e'
emall data bases and increase communications with past and prospective
clients Exparid web site services to help productions with location scouting; developon- line virtual tours
new,under- utllzed locations for location

t"
t.,
1'.
Activate

regular
schedule

meetings

response

I,

0 I'

Create or partner with reglonai production councD In conjunction with the Miami
t;

CouncDP( IC);

Analyze CI' ld respond to positive and negative

Issues county wide FOcItaIeinter- 1ocaI cooperation

for simplified production Ensue that aI collaborating Agendes meet on
a regular basis MfqmI Beach VIsItor and
Convention AuthorityV
( CA)Gntater M1cml Convention and VISitors
Bureau IGMCVBJ state
FilmOffIce
COU' lty
Fim OffIce PJocluctIon Industry Council/ PIC) Miami Beach AssocIation of Independent Commercial
Producers (AfCP)Screen Aetas
Guild ISAG)Advertising federation of
America IADFEDJ Independent FIlm

Project I
( FP)Analyze market condlDons and
o SoIcIt
f r.

and

a regional production Industry councD;

Beach Production

Industry
formulate

Increased

feedback from

core

customers on an ongoing basis;Increase

emall communicationto supplement period/ c mallngs to post

Recognize Macro Issues i.
exchange rate.
potential clients h',
e.

Industry trends,competition

Shape

targeted

s to ever evolving Industryand

resp~

market conc:Jjfions Improve and position cJeanlness and frlendlness

.
In Mianl Beach Comparative analysis of production. equipment

and

labor

of

Identify Competition
Over the past
de~ n for film and fashion. The
15 years, Miami Beach has emerged as a premier
buzZ that was generated played a big pqrt in capturing the fmaglnatlon of the tourist market. Taday,
competition for this industry has increased by efforts from the folowlng

communities:
101
Angeles NYC
Southern
Spain Canada
SouIIt AfrIca Research Incentives andmarlcetlng effor1:s produced
by competition sondt client feedback about strengths and weakens
of competition Form collaborative partnerships with regional ( Caribbean,Latin)

production
destinations Measurements Set goals for new
business development Track the economic Impact of productions, events.and conferences resulting from
outreach efforts Monitor medfa coverage through clpping service/
PR firm Develop and Institute
exitand folowup surveys Increase use of tracking data M/
tohighlight a'
ni Beach' s
position wIttWl region. state
and nation Increase data tracking by capturing privateproperty /
nonpermltted

production activity.Annual
R Amount

FTE S
,

Resources
Two

75000-

125,

000 Ofice Space &Equipment .

CMB To/
I

Free Number $

5,000

PubHc
Relations
Agency 150,
, $
000 300,
000 PubHcatlons/

Colloteral

Pleces/

I"
I

t.
i

I.
I

Smail/

Boutique Hotels

II

I-

Goal: To establish a brand that defines the small hotel experience, including marketing, sales,
publlc, relations and advertising, for short and long term programs since there is an urgent
To maintain the
priority to Increase business for the shoulder and summer months.
To
the
of the small
the
small
hotels.~
enhance
of
and
oblnty
marketing
visibHlty
priority
at
trade
shows,
sales
missions,
with travel
market
themselves
to
collectively
properties,
agenis, etc., with an emphasis on the domestic and local market. Work to purs~ e other
collaborative efforts. " .

I',

Short - Term Actions

support to smaD ( and/ or boutique) hotel experience throughout Miami Beach:

develop a specmc brand and supporting marketing strategy to promote the ~maU and
boutique hotel experience, concentrating on diversity of properties and diversity of
Commit

j.

clientele

t', .
I.

I.,

small (and/ or boutique ) hoteliers; ' develop marketing surveys through engagement
Define actual and target ma1cetfor
of individual enirepreneurs and operators to clarify diverse tourist mix.interests and needs ;2.
sub-strategies.
Create (multiple) message. marketing strategy and
as necessary; create a brand, slogan and
message to advertise. revitalize and reposition the sma. hotel experience. Test messages and slogans
Colaborate with existing partners to maximize efficiencies, Including, but not limited to GMVCB. in
3.
particular the small (and/ or boutique) hotels committee and aU other coaperative and coUaborafive
Develop, advertise and sustain strong and viSible small hotel coantlon
agendes 4.
Empower ongoing Task
and brand 5.

Develop an 800t and

for oversight I'

webslte Investigate opportunities fqr

boutique hotel"

reservation system with Dnks

to small
" and

development of an 800 reservation system and unique

website,with finks to
partIcipating small hotels thraugh GMCVB
land sma.hotels commit ee) MIami Beach Chamber

of
Commerce

Welcome Center ElcpedIa

RFP

Force
Develop measurement systemls)test
;
41n general, hotels
with
less than ISO~.
Note:1he CommIt e focused efforts on c1e\/
8loplng an Implementable strategy fer the unfque
hotels
throughout MlamIIleoCh.which ~lIy Ioc:k mortcetlng ablty.and need more coIloborOtlon and visibility all hotels

can

Stimulate business to Include smal conferences, local and domestic business and other

opportunities
I.

Develop and JmpIement strategy for solclting new business. Develop immediate promotion
Develop source Usts for meeting space:
establ" lSh Dst of sources and cirCulate among hotels
2.
for
sma.business
meetfngs weekday business
Encourage acttve collaborative participation of small { and/or boutique} hotels with
travelers 3.
promotions, through Incentives
for partldpants i.
e.:
Advertising and marketing special packages, promotions ( weekday rates for'
Florida residents) MIami Beach Chamber of
Commerce /
MBCC)
Encourage increased
Interaction with FHm &fashion industry. IAsk for representative on
SMG GMVCB 4.
new
Encourage interaction with transportation, attractions. nightclubs and
boards or councils) 5.
restaurants to incentivlze business.
IEmpower a proactive coRaboratlon}6. Develop' special , packagesa.d promotions
forc: tlvedown
visitors:encour:age participation through providing opportunities to be included in advertising.
conventions '

phose for

summer, 2002.A

I Develop a

newbrochure
and other appropriate coDateral 1.
Incluc:
llng New smalland/
or boutique)
hotel message Wrtfe and use 0
"
boutlque hotel"directory
unifying slogan Develop a smaD/
Develop special
Develop new access Information mechanisms 1800 number. website, etc.)
Incentives (VIP cards, collaboration wlfh restaurants, clubs, attractions. etc.)
small meeting
venues; target rofI..
out for first phase for summer, 2002 Create distribution mechanism
at MIA and FT Lauderdale airports. all welcome centers,information kiosks,GMVCB)
trade shows and
(
direct

mailings to

Celebrate
convention and meeting planners,; rollout first phase summer, 2002 2.
the uniqueness and history of

on Miami Beach small and boutique hotels; 3.

strengthen partnerships
to increose vlslblDty 4.
Review art/film opportutl ties wlfh
possible media partners ( WPBT,WLRN)and/or Miami DesIgn
LeagueM( DPL)
or others 5 Develop mechanism for
Preservation
comprehensive directory pncluslon)of small hotels 6.
effective and collaborative practices among smal
Develop costDevelop measurement methods for distribution and use 8 Share planning and financial
support among
hotels 7.

stake

holders9

a 30 second film

Develop
for use on cablelandother media opportunities.

network to pitch
lOUsePR
IncIudfng alrHnes) to highlight unique smaU/bautiqU8 properties
for
film
opportunities
Empower
(Hire
or
assi
g
n)
a
marketing
in-f6ght
representative
alrlines
for smaD/

boutlque

DeVelop

first

I,
Hire ( empower) a
representativeor s)
agent/
4.l~
I,
to attend trade/
1,3.
10-,
fully with partners (Chamber. SMG.
aVel shows. representing smaD hotels5 Interact more
fJ'
GMCVB ).tour operators and other
Cultural
i.
e.:
agencies Report successes and evaluate annually CoIaborote ,with existing agencies CUTent tourprograms (

1.

Tourism Di'ector (

others) LonG Term Actions Utilize more fuRy the services and resources
of existing and potential collaborators
GMCVB)

and

and partners, Including, but not DmltecUo Miami

Beach VIsitor and Convention Authority /VCA) Greater Miami Convention and VIsitors Bureau,/

2.

of Commerce
GMCVB)Marketing and Cultural Tourism committees Chamber
Lesbian etc.)CIty of Miami
IMiami Beach. Latin. Gay &
Economic Development, Office
Tourtsm '
of Arts.Cultural & Entertainment, Protocol &.
Greater Miami Motel & Hotel Association (GMHA)

Beach ( Cultural

Arts

CouncJl,

Association (SBHRA) Clarify and Identify action

&
South Beach Hotel Restaurant
l;'
0\-:,
f"
I r"
2.
I Define and strengthen a commitment to
I,
Ithe uniqueness of the smalland/ or boutique)
effort,
PubHc
long
dedi
c
at
e
d,
highlighting
Reloffons
term
a
hotel experience os
an essential IngredJent of the diverse Miami Beach experience Inaugurate
a Toll Free Number: advertise, promote. and measure impact Dedicate a Website to small (
and/or boutique) hotels. with links
materialUndertake
TV advertisements, Investigate and
to parfidpatlng businesses Develop and utlIze fully collateral

pitch

prio ties

Travel channel)
e.:
(
for feature cov8fage i.
and ,

significant competition

and develop strategies to comJ) ete Ragshlp/

Comoetl on Identify
chaln Hotels. whIch offer discounted

rates,convention

resources

and meeting space onslte and national v1slblUty, Other

hotel packages,
Incluclng.
but
not limited
to Ft.

requited

for
suces

dtles,with already existing small

I,

Lauderdale 'Bahamas
Key

l"

CUba

West New Orleans

taxes not currently

Identify Funding sources' 1.

AUocate significant additional funds,from resort
direct
t
o
ur
l
s
m
Immediately add flnancfal resources beyond what is
projects 2.
for

used

spent through GMCV8, CAC and veA os

must bemade
well as for other specific, direct tourist impacting efforts. 3.At this critical time. special efforts
spent
on
nontourist
to fully utilze existing funds. funds
Current funding levels for tourism
projects.funds that are defined In the CMB budget. c.
reduced. impacted
and
not
increased,
Improved
be
should
ordiminished.
5.
Corporate support, underwriting and sponsorship (
currently

related

1.

I
the
implementation.

Thel

hatelsand
CMB)on
i.
e.:
Expedla) 6.
Co-sponsorship - public/private partnerships (
on I8SPOIlS8S to
1abIe. presented by the GMCVBot
OCtober,2001lM8ftng. Needs ImpIementoIlon Budget WI be based

I'

f 7.
Review and apply for state and Federal funds identified
Reqlire expense sharing
in grants 8.
hotelersInvolved 9.
Request resoun: e support from GMCVB.
of

CMB,through exlslIng resources,

Identify methods of measuremeni MonIor pntII coverage,
develop monIhIy
reporItng system (clipping
service) Trade calls to 800 number.
Deveiop
reporting and alOlysls system (staff)SUrvey
visitors IwIth help from GMCVBI Monitor and review resort

1.

f.

i
I

I'
i

JII",

TatPuWI
AaIlMe
r~
AdIeu... ......
IlIpeIt..
.. MIIIIelI, ~
LIIIe ~..~
a..(]
Wn: 0rIud0 V......
CIL\ 'JIeIIIIIIy In
SntIt....
art
Jr..
B......, at.
GrllIIh I

I~
I,

I-

Everybod'

AetlOD

Steps To holt iii

mmua14111 Quarter Mayor' s Economic and Service Smmnit to
kick offtbe
'
Season by inviting all City officials,Investors, Merchants,
GcncraJ.Manasas and Middle Management to attend ' At this Summit
the Mayor
will do ita State of the City Address
and promote as well as distribute
thetrainn,
g video and maftm. l.
on Service ad Attltade and how the program it
is
going to 88Ilist Miami Beach with its Service
and Attitude Mission and
Objectives as a Public and Private
service
teams! For
, ' theM8)'OI'

andC. mmni.sioriers to unite

merclt~.and
the city.
its COJisti ueats by explam~ g we arc all in
this together for the lOng haul. It

BlISDes!

t,

I,

must be a 9year focus,development plaD,commitment,

and focus! Por the Mayor and
Commissioners to appoint the VCA to oversee
the 9year Service ad Attitude Tourism
Development and
Maintcnancc plan BDDauVed.by the Commission 1iom the Mayor' s BlueRibbon Task Fon:e.It
mUst
be a cc;.~....;
tment 1iom all entities
public and
privatel For the Ma)'OJ'
and the
Commis ioners to
impJmn~
a annual 2Servi
e
e
ad Attitude meeting to ki,*
Quarter
off the Summer
Festival Season for all City Officials, Jnvestora,General Managers and Merchants
to attend.All new City employees and Merchants alike will need to
attend.At this OriCDtation GOeJS Meeting we
will show the vid~ on the city's
pride and rmnind all atteDdCles on the importance of service. '
It must be our way
oflUe;it has to project sincerity and consistency. From City HaD, to
the Investor to the Merchant and 1iom olD'Residents.
The
Service aud Attitude Certification Program should be managed through the
issuance of the Occupational LiCCDle.Similar to the requhanent
for all
Restaurants with the Food HMJdlmg Certification
for all its
employees.
ServIee ad Attitude train;"
g videos producedshould model
the VAS.T. and C.
A.
T.
S.trainiTlg videos already in place.One word
of caution,they must be geaeral in service nature to cater
to all businesses and
material to CID8UI' CI sinceJe buytrendyin
in
1iom all employees.
We must 1brther develop the Extra""
Mile"campaign to the
Residentsas
well A'Wl..........
will need to be enhmiccd greatly citywide
toall
Service pc;sonnel via
the PSA campaign. Most importantly
an aggressive PSA campaign awareness
program also with DOmmlW must be
initiated with all available media outlets.We
all mUst be BCDBitive
' and sincere that Tourism Is

TukWww

u.........
1IIIpI ~

r
JIIuI.a.,..
rt
_..
MhIIoIr,0bjecIIw, ~...........
VIII..,

c.
o..
lnl

OrIa...V........... CBA '....,

sc.B.IIMI, am.~ JIh

I............~

the

1111'1,'

Oar VlsloD Our efforts will be to redirect the perception of the world as it applies when
it comes down to Miami Beach with its image ofbeing one of the cities with
Miami Beach and
poor unftiendly Service aDd Attitude. With the effects of September lId!
are
havi
n
g
time
to
recover
from
the
adverse
ery tough
trying
allits me:rohants
a v.
reacti~of the world economy. Being a city that has tourisID as its main Economic Force
businesses experiencing the effects, it is now the time to get GYeryone
Imi all'
deoutized and ' committed to seeing Miami Besch for what it is and to JQke drastic changes at
this very moment to cmrect the negative Service ad Attitude issues that both
Residcmts and Tourists alike have experienced in

Oar

past.u

MIaIOD i To coaea the image as We'portray it locally,

domestically,and internationa11y
gat
h
eri
n
g
aU
Service
ad
Attitude.
We
will
do
to
regards
local
this by
with '
maftl\8eme: Dt,and finally front
govemment officials,bUSiness owners,general managers,
middle
line employees~ We will then generate a Service ad Attitude training prosram with
This fimdamental business principle
no sunset
" IIQd to update it every 3 years.
for any.cOmmunity or bumncss will assist om goal to create a ncw Miami Beach for
its Residents, Tourists and Merchants to pleasantly conduct business and eqjoy our

exclusive

tropical
year round
,

weather, services,

and

diversity.

a wann and friendly city where Residents, Tourists

and Merchants can patronize and
conduct business 'To ensure Residents, Tourists and Merchants feel welcome and
Oar Objective

To create

a p~
To ClIISUfe all patrons walk away with
at
what ever level with a sense
tiOD ofvalue To empower aU who Work in om city
at

home

the

as a
service professional To instill pride within
of pride and

selfworth

city

r
i

85

1-"-

I,
I

TaIk~
ad AaIlIHII

VIIIu, ....... 0I0jedIft,lIIMI....

~
..............illlFl
Jr..
V.......
IBeIIlIIor..................
a
CIIA

OrIa..

I.

n:
...

CIIIaII GrII a-- I :-"

l'
I

j.

I.

t,

r
I

FlDaI Note ud Bottom Line

In Miami Beach' s history you will see that evr:cy other decade we have had declines and
inCreases as the image ofbeing the '"in place to be". At this time we are on a severe
d"'
Cl. ne where we can actually
te' for all stakeholders. We can as a
stop it before it is too lI!.
team accomplishes this fundamental
in
business
principle
by implementing and ,
nWUorcing the Mission,Vision,and Objectives outlined. It must be a new approach and
it must be nevei'COdi" 8 Service udA,
tUtade'Tomist Development PIan.Our
Miami' Beach is a beautifb1 city and destination within OW'United States of America aDd it
must rmnAin as such for,the continuous growth for all as
a city to live m and a destination
for the world to patronize endlessly. And all this starts with
Service.Attitude.
Madceting, and
oo......
i1ment
to be the leader through the
the
reinforment
vehicles.
AupJiate
8JI"'
Apin,it must be a way of life and it must consistentlv portray sincerityl

I.

I,
i

FuDdIn. to ProdDce the Videos,

We are solicit:
fo.
rma11y

iJJgthelocal

MUD'"
and Conferences

Chabcrs, Bureau.VeA,and City of Miami Beach U&~..

1\
mding they all have allocated towards the betterment oftbe city. We need to
create a BY
I)'
IlCI'with the already allocated 1imds
each
and
ut

by

private

'

public entity mto

fimd to assist olD'Service ud Attitude Tourism

Development Plan develop, and we
will then see OlD'city be the mendliest and best
place to live and conduct bu. ess. This
W88 one of the dreams and goals our
foundiltg fathers Mr. Collins and Mr. Fisher had,and
wanted for ~ e city of Miami Beach and now is our time to do itl
one

PreselitatlOD ADeIIo VInal and time reqalremeDu:

t.
i

I'

TV and VHS for quick:video

samples to use for Mayor's Summit
Over head and screen projector to outline the presentation
15

m~
offtee lance scriDts T" reat OlD'Guests as you want to

L Axrival to MIA
Ahport b.
Taxi to
Hotel
c.
A1riva1 and Reception Desk at Hotel
d. Restaurant 1iom hostess to server '
e. Merchant souvenir store
f. Club door penon to bartender
Treated..

f
i
I

lWCl taxi
f'

h.

Departure AiIport

We au need to c:
osure among ourselves more smiles,
greeting and thank you. It is the
basic principle to COW'tesy and must be contagious!

86 lJJdW w.
Stud

ADd Ih7

GlIlI __MJa... "'

eII, ........
ad .... U.....
Stac.A-.
.,

be

i MAYOR' S BLUE RIBBON TOURISM TASK

FORCE Administration

I..

l-

I,

Com ite

situation. Slnee one of the chal enges is how to fund this proposal, the
committee has recommended that the City allocate Quality of Life dollars,
city-wide In order to provide the needed funds which would be used I.
e.
procure necessary Intake beds to provide access to continuum
of care for Miami Beach
homeless. Because, our Resort Tax,
defined,
as
can be used to enhance
"
tourism", It was felt that this
Issue meets that
definition. If Resort Tax Is unavailable, the City
should seek any and all available sources to fund this

I.,
I

II.

1"

r
I

I.
HOMELESS: The Committee worked with the City staff as
'
they developed a plan that would deal with this Issue.Under
the direction
of Assistant City Manager Bob Middaugh, the City will propose a plan
that will help alleviate the

initiative. BEACH
RENOURlSHMENT: In support of the CitY' s initiative
the committee recommended to the full Task Force that a resolution
be passed supporting the City' s effort to provide renourishment of
A resolution
our Beacl1es as well as the ability to retain said sand.
was
attached),
unanimously passed by the Task Force and
forwarded to the City.

2
III.

Blue Ribbon Tourism Task Force

AdmlnlatJ8IlonCommltlee - Report Page
of6

SANITATION AND CLEANLINESS: There was far reaching discussion

at each committee meeting on this Issue. The following recommendations
were made:
City consider Business Improvement District ( BID);
1)
Neighborhoods that enhance City services. The BID should be analyzed by
each neighborhood to deten lne if they would like to enact BIDs ' In
their area,funded In Part bv that
area. In making this recommendation, the committee also suggested
that the City might look into having an Individual responsible
and accountable to the City Administration who would work with
and monitor each of the
neighborho ds. If

the City chooses not to Implement a BID program, the

committee strongly urges that these Individuals stili be put In place
because the diverse concerns of all the neighborho ds Is too much of
a burden for one Individual to

handle. 3)
The City should also consider a

Scorecard- program. 2)
As the City begins the new sidewalk
program for Washington Avenue, we
(
were advised this would begin in
the
Fall of 2002) the committee recommends that a
Business Association be'created, wtth incentives provided by the City and
supported by the Chamber of COmmerce with community
recognition, allowing these business to take pride in their place of business
by
keeping

It

clean 365

days a year.
City needs to Improve maintenance
of buss benches, shelters and other street fuqliture

and contact newspaper

companies regarding filthy newspaper boxes. In addition the City should contact
the School Board and request that they paint the Iron
fencing fronting Washington Avenue
outside of Fisher- Feinberg elementary. The committee also requested that In order for
the entire City
to be clean and safe, In
particular Washington Avenue, the work schedule be reviewed In tenns of seeing if
each

area Is getting full coverage. The committee requested that the Administration
look at the,City of Miami NET program for keeping
the community and
high traf ic

tourist

the

areas clean. As It pertains to our Boardwalk,

committee Is recommending a partnership between City,

Miami

1-

I.
Afe)IW'8

Blue Ribbon Tourism

Force
Task
AdmInlBllation
Committee - Report

I students and corporate sponsors to repaint the

boardwalk. It
was also recommended that the color be changed, to be more In
line with our blue ocean and orange sun, and analyze the cost of
this change as it relates to

mainteance.

Page3of6
t. ,
I

I.
1 The suggestion of using volunteers In keeping the City
clean (other than the Boardwalk project) was sent to the Service
and

t.

like

Attitude Committee. The committee urges the City' s Police Department to

enforce the Rules and Regulations which govern the Boardwalk. They
feel that this will assist in keeping the Boardwalk safe and clean
and assist the City' s Sanitation Department In maintaining
the
area.The committee urges the City to enhance and increase the
allocation of security resources on

fervor.

I.

the Boardwalk. User friendly slgnage is grossly Inadequate on the

Boardwalk and the City is urged to take immediate action.The cleanliness
of the shelter areas and disposal cans is of paramount concern
and the City is also urged to, contact the phone company to
deal withbroken and/or
phones. Lighting and ' maintenance of same
on the Boardwalk. This Is not always

dirty

I
I
I,

should

be

priority

the case.The Boardwalk and Beachwalk is a major attraction

for thousands of visitors and residents and should be maintained with,
a Disney"
.

I,'
I"
Lummus

Park

maintenance, security and cleanliness

should
of Miami Beach. M/aml.
oraan/ zatlolJll. COrDorate SDOnsors.
Beach Chamber. Neighborhood
4f/
aml-Dad.,
Countv SchoolBoard. MiamI-Dade DeDllrtment
ofTranslJortatlon. NeWSlJ8lJeTS. Miami Beach High

J.EMENIA nON: Cltv

beprioritized.l!!

Scho l.

I,.
FUNDING: Cltv of Miami Beach. COrDorate SlJOnsoTS.
r.
School Board. DelJartment of

4)

TransDortatlon.

USER FRIENDLY CITY HALL:Certain concerns on this issue

NewsDaDers. IV.
Attitude Committee. The
sent
to
the
and
Service
r
e
commendat
i
o
r
i
s
the
by
fallowing are

were

Adminstraion

Committee: t'
theCity'
1) The enhancement of
s one- stop
business~.
Though
line as well.
currenUy
on
permitting
to assist
one stop
center
It Is recommended that the City create a physical"
.
for residents. In addition the commit ee Is recommending a

"

Mayor'$Slue Ribbon Tourism Task Faroe

Adminltmatlon Committee - RepoIt
Page
4 0'
6 that residents can get any
assistance or
Information regarding any residential concern.This would eliminate any
resident from having to dial a multitude of numbers to get an answer to
a telephone line 24/
a question. The City should physically man

to

deal with City

answering
thatarise vs.
FUNDING:

complaints

or issues

machine. IMPLEMENT A IlPNAND

CItv of Miami Beach.

The committee looked at

V.CONSTRUCTION EFFECTS ON CITY:

this

Issue and recommends the fol owing: The City should look at the Collins Avenue
project as model In terms of communicating with residents as
to the status of each construction project ongoing In
the City.this communication can be weekly updates In the Beach Neighbors of Sun
Post as well as the bills that go our to
residents. Thelnfonnatlon should Include street closings, time frames and
Inconveniences that will be caused. Just as Important Is the purpose of the
construction and how the end result will Impact the

resident's quality of
FUNDING:

life.MPLEMENTA nON AND

Cltv of
MiamiBeach.
VI. OWNERSHIP OF "
MIAMI- BEACH" WEBSITE: Numerous discussions took place on this issue on various
commit ees. The City Attorney Issued a legal opinion on the subject which
Indicated some legal difficulties in resolving the Issue. The commit ee believes that
legal Issues be put aside and we concentrate on working with,
Miami Herald Publishing on making Miami Beach. com" work for us. If the City' s
to acceDt many of the Sales and MarketinG Issues: Resldentlpl )
ssues: Pa~
lnG.etc..
an enhanced. active.dynamic webslte
with a tremendous outreach Is he aoal.ThrouGh a series of conversations.
the Miami He~
ld J1!!,indicated that they wish to
eXDlore a strona,
DBrtnershlD ODDOrtunltv to market ..
the site and lolnt venture on the
web so that the domain name' drlYes business and.
Beach . com".
M!!
EMENTA TION:CItv
' J..
Inquiriesto Miami
"

of
Herald:

Miami Beach: Miami Herald.FUNDING: Miami

Businesses
Various

and

Oraanlzatlons:CoTDOnlte SDOnsol'$

hlDS.

DISTRICT:
VII. ENTERTAINMENT/ CABARET
issues were combined In
VIII. OUTDOOR ENTERTAINMENT ESTABLISHMENT ORDINANCES: These
bei
n
g
discussed
discussions. (note: some of these Issues are
at the CIty'
s NITE panel) They centered around noise
ordinance; outdoor

entertainment

regulation;

portable
bars

Blue Ribbon Tourism Task Force

AIa~
AdmInIstratJon Committee. Report
Page6of6 MJ!!!#
place.

l'
x.
i i The committee complimented members of City
Staff for being busi-ness
friendly"in particular on Ocel:iln Drive in
working with those establishments to ensure that the Rules are being fol owed
but with
reasona~le consideration. Three (3)
Issues

Recommend that the City

were addressed by the committee. 1)
Drive
particularly
review current noise ordinances in place on Ocean
In
the Cabaret District (9th 11
- th Street)because It feels that It
Is

being too restrictive and impedes business success. 2)The oUtdoor

entertainment district, which Is defined as the Cabaret District, should have its

own set of guidelines adopted by the City.3)

The committee Is recommending that the current regulations as written, on portable
bars on porches on Ocean Drive be changed to allow them to be
used with

I.
1.

1,
1-

a strict adherence to size

limitations

and design

criteria.

The

r
I

MIi! JTAnON: Cltv

STREET

t'

J'

PERFORMERNENDOR ORDINANCES: Because

the Street Performer
Issues will not be heard until March 11,
2002 by the land
Use Committee, the committee was not able to make recommendations at
this time. The'commit ee did feel though that the unique appeal of
Lincoln Road has been diminished by not having this activity and if
regulated correctly, could be a plus again. In addition, the Vendor Ordinance
was looked at and the committee received assurance that as currently
written, with enforcement being maintained, the Ordinance remain in

committee felt
I-

that current regulation

limitsentrainmet

Industry

success. IMPLEItIENTA nON: CItv of Miami Beac.(z ,

FilM, FASHION AND
PRINT:ThisItem was sent to the Sales and Marketing Sub-Committee
on Film and Fashion , as well as Parking since
they were discussing this issue as
It relates
to:Permlt irig fees and private sector fees Production parking City
of Miami Beach
Incentive Program for Film and Fashion should be broadened.
The
committee did recommend that the City remove the 6
month

restriction

on
I.

of Miami Beach.I)(.

rental of homes to

Mayor's Blue Ribbon Tourism

Task Force

stJatIon Commltlee - Report

Admln./

Page

of6 Before presenting our final recommendation the committee wishes

to Infonn the City of a recurring theme; not only from this committee
Overreaulat"
lon". No matter how much we
but others as well and that Is
asafelclean/
frlendly destination and ensure the
all do to make this
quality of life of our residents; If the City chooses to Ignore the CIty' s
Its 90,
000 plus residents by being " big
largest employer and
brother"all this .effort will

be for

nothlnglFINAL

minimum
RECOMM~ NDATJ. QH We recommend that a
of two ( 2)
the
community and
hops be held throughout the year with
wo~
Industry leaders so that the Mayor and City Commission can report on
the Implementation of the short term and long term Initiatives

that have been recommended. In addition we ask that a small advisory committee be
put In place made up of Task Force Individuals to work
with the Commission and Administration to ensure that this report becomes
a blueprint for the future of

this community and destination.

FfCUGR\IIIl.

UCHrd&
NII)
l..
DI...........
JiEPORT'

t.
I,
I

CITY

I, ,

CITY HALL

FLORIDA

33139

I'
omcE

OF

MIAMI

BEACH

1700 CONVENTION CENTER DRIVE MIAMI BEACH

OF TIm

MANAGIII
I
C*)
171-

CITY

AX: tal 171na,

1'
Mayor' s

Blue Ribbon Tourism Task

Force

Resolutionof

the Menibers . Passed

UDA'

I1imously

hous~

basis

of

sexual

and

on

January

14,

2002, I'
i Whereas.
on Deceinber 2,
1992,the
Miami
Beach City. Commission unAnimously passed Ordinance
92- 2824
No.
which created the Miami Beach
Human Rights
OrdinA1)Ce which prohibited discrimination in employment"
public' accommodations on
the basis ofsexua1 orientation; and I
'
I'
Whereas, on October 7,
1998,the Mayor
and
Commi
s
si
o
n
of
the City of Miami Beach
,
City
passedResolution No.
98- 22935 which urged
Miamithe
Dade County Commission
toadopt
in
the MiSmi-Dade ' County HU11] iln Rights Ordinance to
provison.s
proln" bit discrimi! lation in the County
on the

orientation in . houSing,
credit and finance,
'
public
accommodations, and employment; and'
,
,
i
l'
Whereas"on
I
1998, the Miami-Dade, County Commission
December 1,
enacted Ordinance No.98170 amending its HU1'
An
I)
Rights ,

Ordinance to prohibit
discrimination
based on' sexual orientation in
housfug, credit, finance, public accommodations and employment; and ' '
l'
Whereas,
on January 9,
City
2002, the 4ayor
} and Commission of the City
of Miami ' Beach reaffirmed their continued strong support for
the
Miami-Dade CoUnty Hl1m9n Rights Ordinance and their desire'

TEUItttOt-.:'
me

ecoani7.
Whereas, the Mayor's Blue Ribbon Tourism Task Force J:
ofnon-dis~
ation on the basis of sexual '
the importance

es

orientation to the ViSitormdtiStry~..

RES.oL VED:
NOW TIIERBFORE LET IT BE
The Mayor' s Blue Ribbon Tourism Task Force unanimously,
passed a' resolution in support of the City of Miami Beach,
resolution, reaffirming their support . of Mi~- Dade County' s
Hllnia~ Rights Ordinance.

SIGNED:

STU BLUMBERG, CHAIRMAN ,

MAYOR' S BLUE RIBBON TOURISM TASK FQRCE"

DATE: .

MIAMI

C1TY OF
HAI..

L17~

BEACH

CONVENTION CENTER DRIVE

CITY

MIAMI BEACH

FLORIDA

3 139

IIIANAGEII JELEPIfONe .-JI71mt FAX: .-

omca OP' THI CITY

i;

J171- 7711 Mayor' s Blue Ribbon

Taurtsm Task Farce 'Proposed Resolution
of the Members Passed U~
nlmously on January 28,2002 'THE MAYOR' S BLUE RIBBON
TOURISM TASK FORCE SUPPORTS THE CITY OF MIAMI BEACH' SEFFORTS TO
RENOURlSH THE CITY'S BEACHES ' ANDSTRONGLY RECOMME; NDS THAT
US, E OF THE APALACHICOLARIVER SAND FOR THE
CITY' S EROSION CONTROL DEMONSTRATION PROGRAM BE GIVEN
HIGHEST PRIORITY IN
THE

CITrS,200212003 FEDERAL LEGISLATIVE AGENDA. Whereas,

of Miami
to Rorfda Deparbnent of EnvlronmentBI protectlon';' 75%
of erosion and the hurricane protection
Beach ' is now at scritlcalstBte
'
the
function of

according

beach system has been severely compromised; and ' Whereas,

sources of beach compatible sand is,
the identification of alternative

crItI~
the, future shore
to
000,
approxi
m
at
e
l
y
$
000 In
Whereas,
15,
funding has alreadY been ,
combined Federal
, , State and I~
1
program; and

protection

appropriated '

for Implementation of an Alternative Sand Source Test Beach Project;

and Whereas, the MobUe District office of th8 Army Corps of

Engineers is now In the process of' dredglng, the Apalachlcola RIVer and
taking the stockpled
diSposed
material Into the Gulf of Mexico to be
'
st
o
ckpDed
that
the
and Whereas, testing has shown '
of;
material
250,
000
of
about
'
1,
tons
Is
beach quality sand that would be highly compatible for use
Beach; and ' Whereas, the City of Miami Beach has contracted
Mi
a
mi
on
with the

finn

of

C.;andWhereas,
D.

Jorden, Burt,et.al.for lobbying services In Washington,

CIty Admlnle;
the

ation Is In the process of

t.

finalizing

the

l'

I'
I,

I.

I.

t,

t
i
I

l'
I

t'

I
i

I'
i

f'

NOW, THEREFORE. BE IT' DULY RESOLVED BY MAYOR' S BLUE RIBBON

TOURISM TASK FORCE THAT THE CITY' S EFFORTS TO RENOURlSH THE
crrrs BEACHES ARE FULLY SUPPORTED BY THE TASK FORCE AND
THAT USE OF THE APALACHICOLA RIVER SAND BE GIVEN THE HIGHEST
PRIORITY IN THE CITY' S
200212003 FEDERAL LEGISLATIVE

AGENDA 'PASSED and ADOPTED

this

28thde)'of

II

I
I

BLUE RIBBON TOURISM TASK FORCE

RESIDENTIAL COMMIrrEE

J.
I

t.

i
i

MlHJon Statement: To promote a positive and mutually-beneflclal

relationship between the city's ,residential community and tourism industry
in orderto continue the city's growth as a premier tourist destination as
well as maintaining a highly livable community.

I,

Addre8sedi. ' ,Lack

Juu..

l'
I,

t-

t.
I

of social and cultural cohesion In our oommunlty due to significant changes

In the city' sdemographics in recent years.Resident
perceptions that the tourism industry negatively impacts resident
cost of living and quality of life -'particularly in the areas of sanitation,
noise, and safety. Lack
of resident awareness of the benefits that tourism brings Miami Beach.
The
communication channels between residents and the city should be enhanced
in order to proactively address problems and complaints, The
necessity to involve residents in tourism- related Issues to make them
feel part of our tourism- fueled eoonomy while simultaneously enhancing
civic pride. SummarY
of t:
l neP.

rlor:!

N
Recom endations: 1.

A resident-focused marketlngIPR campaign emphasizing ( a)

tourism' s benefits to the community, ( b) our community's rich diversity,
c) hospitality towards our visitors and one another and (d)
special
promotions dlreded towards our valued residents.
A

new "

Keep Miami Beach Clean"

awareness

campaign

to

encourage commitment among residents and businesses to enhance

the cleanliness of the city and its beaches.

2.

Creation of a pennanent entity, such as the Hospitality Resource

Panel ( HRP), to continue the work of the Blue Ribbon Tourism Task
Force to. The HRP Involves a variety of stakeholders including the city
administration, hospitality industry and resident-based organizations.
The panel addresses stakeholder Issues and concems using existing
resources and best practices from other cities utilizing the HRP.
4.
The city administration and the Blue Ribbon Task Force have
recently proposed Miami Beach boanlw8lk enhancements. Representatives
of the Tourism Task Force should be available to provide Objective
oversight of these improvements.

Promote a user-friendly govemment by establishing and

5,
Hotline (such
as 3City
11)1 which
a
allows residents to access city services while
having complaints Immediately processed and

addressed
NewYork

publicizing

within an acceptable timeframe.fThe 311 number hes been proposed In

City eslls resident complalnt hot/ine.This number Is

Request the
also being used In other citfes. 6.
to
explore
est
a
bl
i
s
hment
administration
the
of Business Improvement
Districts (BIDs) throughout the city, Including areas that are populated largely by
residents e.
( g.

In Middle Beach along Collll1s Ayenue).7.Support the

Hello Mlamll program,Initiated by Leadership Miami participants. The
program allows potential visitors to Greater Miami and the Beaches to
emall resident volunteers with questions about our community. This
program will enhance civic pride among participating residents a!

Support
3 well as increase economic development through tourism. 8.
the creation of the Student Ambassador program. Bom thru
discussions between representatives of the Task Force and the Academy
of Travel and Tourism, the StudentAmbassador program will place trained Academy
profile areas of the city
students In highto provide visitor Information and answer visitor's questions. 9.
Create "Operation Scorecard" by enlisting the city' s Internal audit
team to perform site analyses measuring the cleanliness of Miami Beach streets
and beaches. This audit can be performed on a

basis and
regular
the
results can be publicized to residents. Recorrimend!.tlons SDeClflcs
..
Goal 1 GelJelate
:
a

positive and enthus/astJc attitude among residents

the tourism Industry. ' Implement' a
focusedmarketlngIPR campaign emphasizing:
tourism's benefits to the community our
community' s rich diversity hospitality towards
another special promotions directed towards

towards

PR

resident-

our

visitors

and one

g.:
special reduced restaurant prices on designated
our residents ( e.
enl
i
s
t
e
d
an
advertising
firm and two
We
have
IMPLEMENTATION:
days) ,

f'
j,
i

Ii
4:
I.
the city'
Goal
Ensu,.
s boardwalk Improvements
are accomplished, allowing the boardwalk to remain a valuable asset to residents
and

1-

visitors alike. The city administration and the Task Force have recently proposed
Miami Beach boardwalk enhancements. Representatives of the Tourism Task
Force should be available to provide objective oversight of

these improvements. IMPLEMENTATION: Amongst the Items for Implementation, the city
place approximately 30 new signs
will
to enforce the regulations of
the boardwalk.The pollee deparlment will provide Increased presence. The Academy
of Travel and Tourism, in cooperation with Royal Caribbean Cruise Lines, will

repaint

I,

the entire boardwalk. FUNDING: City

I-

of

Miami

Beach TlMEUNE: The Improvements will take place In the

I',

next several months. GoalS:Establish the City

friendly government

of Miami Beach

as a user-

to Ita cltJzens. The CIty of Miami Beach' s customer service

system,
is being replaced..
Weadvocate a bestbreed communication system
ofCMCALL,
which utUlzes a City
1),
Hotline (such as 3allowing residents
1to access city services and have complaints Immediately
processed

l.

I.
i

and addressed withinan acceptable tlmeframe. IMPLEMENTATION: The

clty's neighborhood services and Informationtechnology departments should meet with c1tizen
groups to determine
the most appropriate systems needed.

FUNDING: City of Miami Beach TlMEUNE: It has been mentioned that a

permanent system may not be Incorporated for approximately one

recommend streamlining this process and implementing the system in

year.We

shorter period of time.GoalS:Increasethe

baseline level of

S8lVlces

offered by the

city. Request the administration to explore

establishment
of Business Improvement Districts ( BIDs)throughout the
the
including areas that are

city,

populated largely byresidents. IMPLEMENTATION: The clty' s

neighborhood services department - In coordination with the sanitation, police, fire
public works departments - can desfgn options for commercial and residential districts

and

2 CresBtJve

Juice Advertising, Brlgllte

Grosjean P. R.,
Divine Parties,

Inc.FUNDING: We have received a pro-bono commitments from the advertising

and PR agencies listed above, the campaign' s total will range
from $
to
25,
000 depending upon additional
000
20,
contributions, from private corporations,
the GMCVB and the VeA.T1MELlNE: The campalgn' should be launchecJ
Tourism Week,beginning
In coordination with
" ,2:
6111and continue Indefinitely.Goal
Impl'OVe the
Is.
crltlt:
Communi
t
y
,
which
al
our
May

cleanlines of

quality of life Issue for residents. A new Keep

-Miami
Beach Clean.awareness campaign to encourage commitment among residents and businesses
to enhance the cleanliness

of the city and Its beaches.

The cleanliness awareness campaign can include: Utter pickup days. where our
top city officials and residents demonstrate their
commitment to keep Miami Beach clean.Improved slgnage In English and Spanish
to

remind
residents and visitors to reduce littering. Encouraging local stores and
businesses to participate In keeping their entities
and sur ounding areas free of litter.Creation of public
service announcements
exhorting

our community
resources

to prevent

littering.
IMPLEMENTATION: See

Goal 1
#3

CreeBtlve Juice Adverl/

R..
DMne Parties,Inc.City
8lng,BrIgitte Grosjean P.

sanitation department,public Infonnation office, nelghborhoocl services, the city manager' s

office
and the Mayor and Commission' s office. FUNDING: This
as part of the campaign discussed
be developed

campaign will

In goal 1.
Therefore. see funding from goal 1 above. T1MELlNE:
be
The campaign should
launchedIn
coordination
with Tourism Week.beginning May 611 andIast4Jldefinltely. Goal
3:
Establish a
represented by dlvel'
permanententity
will
stakehol
d
ers
se
which
concentrate onhospltallty-related Issues,
sharelnfon atlon and Ideas,and develop and Implement strategies and Inltlatives. A
permanent entity to
'
'
Continue the work of the Tourism Task Force should be created.
The Hospitality Resource Panel (HRP)Is a successful model currently
operating In San Diego. Philadelphia, Savannah, Washington DC,and other American cities. The
HRP model provides a structure, which might be a natural mechanism
to replace the Task Force.The HRP addresses stakeholder Issues and

concerns utilizing existing

i.
I

FUNDING: City of Miami Beach, designated BIDs

I,
Goa/
Encourage Interaction between residents and viSitors and
7:
enhance civic
h

HeloMlam/ J prqect,initiated in
pride.Support the
February 2002
in the Leadership Miami program;The
'
program allows potSntlal visitors

by participants

to our community to emall resident wlunteers with questions abOut Miami

Beach.This Innovative program will enhance civic pride among participating residents
as well as Increase
economic development
through tourism. IMPLEMENTATION: The Hello MlamlJ project team
the city to promote and publicize the concept via its webs/ te
encouraging city emplOyees to participate

as

will be encouraging
well as

as

wlunteers. l'
FUNDING: Hospitallty- reJated
businesses, donations

TlMEUN:
March

i i. I,
Goal B:
Establish

Miami

Beachas

byInvolving the

a visltor-frlendly

city

community' s youth..Support the creation of the

Student Ambassador program IMPLEMENTATION: Miami
Beach Senior High,Academy
of Travel and Tourism, Tourism
Task Force Representatives, City of
Miami Beach,
GMCVB FUNDING: None TlMEUNE: The campaign wll be launched In coordination

with Tourism
and

20 2+

Week, beginning May

6111

will continue indefinitely. , ' Goal 9:Monitor

ImpTOVements In

sanitation In an objective manner Create . OperatlonScorecard- by enlisting the city'

s
Internal audit team to perform site analyses measuring the cleanliness of
Miami Beach streets and beaches.this audit can be performed on a regular basis
and
the
resultscan
be publicizedto res/
dents.The
'
City's Beautification Committee.
Sanitation Department, and Intemal Audit team can aeate a list of quantifiable benchmarks that
will be measured on a quarterly basis by the audit team. Results willbe posted
on the city' s webslte

t.

and released to the media.IMPLEMENTATION:

CMS Beautiftcatlon Committee, Sanitation Department, Internal

11.

Il.Mayor' s Blue Ribbon

Task Farce Gay &
lesbian

I.

Committee

Comments

Recom ndatios&

an Commit ee of the Mayor' s Blue Ribbon Task Force was created to

The Gay Lesbi&
1,
address the opportunities available to businesses on Miami Beach to attraCt and Increase, gay
and lesbian travel

I.
Overview:

Is the gay l&

to Miami Beach. We believe it
esbian community that is responsible for the success of
tourism on Miami Beach and that we need to be more aggressive In attracting new visitors, as wellas
be
actlve,in
probetter address what our opportunities are,we created three Process
retaining current visitors.To
'
Teams to
address gay and lesbian
,

and
include:Research
' ,
Team
Marketing
Advertising Process
Development Process Team Trade ShowlWholesalers and Travel

tourism.They

Agent

Proces

Team I I Following are our conimlttee' s recommendations

meeting

as

on

Wednesday,

1,

February

2002. ' j.
I
20,
Mayors
'
1-

lI

agreed

upon

at our final

Task Force Members ( Includes

appointed members, guests and staff)

J.!
ff AbbaJJcchlo~ CIJ!IJr
Adkins
Aedo
Aller
Annette

Ayerbach
Bechdel
Biondi ,
Bluestone

Blumbera
Diamond
Drew
Fanow

Steve
Rolando
Michael ,
Haaan
Beverfy
Jeff
Louis
Marissa
Stuart

SteDhen '

Lima
MaDul
Martenez ,
Montavo
Morris

Ian
Edison
Robert
Joe ,
Clay ,
David
Garv
Jim
Mark
Jose
UIv
Michelle
Milt ,
PhI/liD ,

Neary

GeOrae

PalJant ,
Riera
Ross
Scasserra
Smith
SuUlvan

Joe
Gabrfel '
Jennifer
Martin

Flauefa
Gueno
Hamilton
KelseY

Knight
Konschnlk

Levin

Trainer

Craie .
Jeanne
Richard

CONVENTION & VISITORS BUREAU

JInU.-y

28,2002

De..

Miami Convention &VISitors. N

' ow mOre than ever,
Industry Perin..,Thank
, you for your continued support of the Greater
therecorcketting sua:
work closei)'together, end find ways to continue
we
is crlticaIl)' importent that
it
In
have
ess we
enjoyed tl:!
of Septemb.. 11111 have made that task a bit more challenging but we remain
past.The
,
e.
events
raised approxlm8tely 12.
as commit ed as ever.
In fact,
following ~e traged)', )' OurBureau
immediately
now
are
6 million and
launched an aggreeaive merketin9 program that extended through December. We
be
in
programs
that
3.
2
mDllon
proce.of
approxi
m
at
e
l
y
$
will
develciplng
the,
In
and ~quarters of 2002. Thfs will be poulble In large part due to major
airline end
launched' in the 1tour operator pertners
grant from VISI florida.
We
are now preparing our plans for our tnIdition81 shoulder
.
as well as matching
and summer see. on push, which has been .priority of ours for several years now. With our ad
agency' s expertise and input from our Marketing &Tourism Committee,we
havecomplied a
and
of
general
cooper
a
t
i
v
e
target
opportun/
tle$
that
a
menu
advertising
variety
comprehensive of

national, regional and local basis. The Internet will continue ( 0 be

niche markets on , 8
www.- TropicoolMIamI. com G
( MCVB)
webstte
integral part of all our efforts. Our comprehenlive
through
the use of speciall)'
recent
parti
c
i
p
ants
exposure
partnership with
com wiD provide
and our
Exped18.

an

developed jump pages and banners with links to their sites.These programs are specifically
leverage your limited marketing resources. The Bureau wII invest approximately 65"of all
designed to
costs associated with 1hese programs.In fact.we ere providing eddltlonal discounts to those that participate In
multiple programs.To further minimize your costs, we will also produce each participant' s formatted ad at our
own expense with your supplied
m~terlal8. This willalso
ensure 8 unIfonn look for all participants. All of these co-operetlve
are
but
one pert of a comprehensive sales end marketing campaign for the summer and shoulder
efforts
advertising
we
Inplace for many yeers. To further bolster the advertising efforts,
season that your Bureau has had
and radio
wl1l be conducting T;V.

promotlops as well 8$
1raveI trade
your space, please complete
530.4282 no later than February
receipt of your
materiaand
ls payment by February 15111. ( Participation Js limited
, e do not
first servlKl basis.)Ple8$

hesitate
to contact
Rolando Aedo (
305) 539-

efforts durtlg the same time periods. To tentativelY ,. reserve

the attached form and return it yla fax 305.
2002. Your space will be guaranteed only upon
11,
and

available ona

firstcome

YES,

UPDA1ED

CONVENTION &

VI

ul

ITORS A

want to participate in the following GMCVB Summer/ Shoulder Season

Co-

nes

Magu/

Programs:Units

opAdvertising

000 Northem

$
Conde Hat 7,

Boston Globe $

0
1,577

e
SunS1,_

e P....
nting S8, 3~o

038 ,
SII,

leisure

0 Trawl &

817

BlI Umo..

G13
1,

EJVnal$

IoaIdng

GMCV8(

lineo
of MonIM OnMarkets D
Expedla ( MMII....)$

Newspapers tf.

Units
#

SM2
Run u.),
"
GMCVB (

711 0
_

0 Ebony 56,

Chicago Tribute $
152
2,

S5,

GolfMagazine

S113
NewVork a...-

New York Magazine $

PhilaceJphlanqul1tr$ 2,

008 _0

Newspaper.

Total

03! i

4,

0 Washll1gton
77- 4 _

Food &Wine $1,

Post $

0 Washington

Genre- $

Uvtng9
$ ,

Southern

Magazine:0

058 0

584 0
_

044 Total

0 New YorkTImes54,

B1M1e-S15S

423

005

2,

Local

Total

On-

Drtw

LIne:
2N
/S1,
Martcals Dlscount ~: C 44VOcataIe
FlOItda
_
1 2,
$ 011 A
Sun SentI..

M 0
_
1:
Bktnvenldn $1,
EI
0 Miami He.....

Jaz:3 112 disksj Do not

DiskS AccePted: Zip;CO;
Include

1Sk;lAbel
Illes on d'
eny neWs
..
PrlnI
dac:lipIIaIl;
, dlrectaIY of
Job
wlIh
nameI NI

cIIak
f1le1lncfucled

on dllk:
und
in logos (
prInI8r and
acrnn)

Include fontI
..

Total:Addltfonal
910 Grand Ga
ltunlllesa... Name: Company: Fax:Telephone: Signature:
I r'
d Mail: Date:Space
on a
is limitedandavailable
'.
firstcome first served basis. Please

Isnnofl mld '

wDl
Formattededs
beprepared by

the

s own
GMCVBat Il'

complete this

FL

Please

Nuwo $

i Mllcinlll'Jsh
farmlIt

8) CpenS8.

ell materials noted belowbyFebruary. 1Sth. ",

ShOUld be sent
Th! S
FEDEX110: Eric
'
via oourier or
Vaz Turkel SChwartz & Partners2871
Oak Avenue MIami,
forward

33133

T.

305;

445.

9111 MllferlaI Sp8dIIcatIons: 1)

2
.
PY2)
01 f>>
3D~,
far 8ddr/
hclrt "'*

form

D orlower:
February 11,2002. Fo",,*:
Copy' Addraa. Micn:I8clft Word 5.
530.4292 no later than
and return via fax 305.
Supplypdnt out 01 GOPY
RIa doM.
wIJ\
or
&
prooI'
l8IIdIng
No
ctl
t
ol
O
p
elt
Notaa. or extra lpac:eI:Do not format:

l:
ClIor slide of
pllonWweb, 1nfo 31 logo 4)
8&
I Logo:
~
A'
1._................
W epIfile
..or
photD 1.'
S&

veIox at

4-

minimum &Iz8: No
ole 4-

logoswill be

redl'llWn

or

cleaned

up.

Exhibit " C"

PROPOSED SCOPE OF SERVICES FOR INDEPENDENT

MARKETING ASSESSMENT
Market
1.
Assessment: How many visitors does my destination
of the

attract?What
( is my share

market?)How many potential guests are not staying in the

CMB?How much do they spend?What other economic benefits are
travelers are we competing
realized?Who are my competitors?Which
(

Identify Top Origin Markets to Miami

for?)
Beach. Analyze and forecasting of trends in tourism,
and business
meeting Conduct industry- wide impact studies, project feasibility
and consumer demographic and research

conventions
studies,

analyses
Targeting What
2.

are

travelers' demographics

travel

and

patters? (
Competitor profiles) Who values my product but does not
use it?
travelers" perceive a new
"
Identify Opportunities) How will target
vacation

concept? (
Concept

Testing) Where

are

the non"

converted" travelers? (

Gap
Analysis) 3.Positioning What do travelers think of my product?Why
do travelers seek and what do
they visit?Image)What
(
avoid? (Product Positioning) How should product development

do
they
dollars

be
Financing) Which markets
spent?Obtaining
(
successful
development?
of

offer

the best

probability

I
nvestors/ Developers) 4.Communicating Where will my advertising dollars
the greatest
Media
impact? ( Leverage
Budgets) What are media

have
preferences

of
(
target travelers?Lifestyle
Segmentation)
Conduct Annual Comparative Analyses Determine the Market Size of key
5.
segments of both Leisure and Business domestic travel to
average Better
relative to the national
understand the dynamics (
demographics and travel patterns) of the Miami Beach
g.,
e.
travel marketplace including Business vs.Leisure, Resident vs.Non- Resident, and

South Florida vs.City

Identify key demographic and travel behavior characteristics of Miami

Beaches' diverse travel parties
Identify primary demographic and travel behavior characteristics of
overnight paid accommodation travelers visiting Miami Beach relative
to the national average
Assess the Direct Economic

Impact
segments

of

Miami

Beaches'

Total,

Business, and Leisure travel

Identify Miami Beach' s top feeder markets for both Business and
Leisure

Annually

assess

how Miami Beach travel compares to the

previous

year

Compile

data from

financial

visitor bureaus

operating
gathered on

revenues,

comparable convention and

operating expenses and fixed

charges
6.
Evaluate

Strategies

AGENDA\2002IMA
T:\
Y2902\

Independent

or Complimentary Public Relations

REGULARlMay

23 GMCVB'- Exhibit

Exhibit "

Subleases and Operating Agreement

0"
Between the Miami Sports and Exhibition
Authority
and Greater Miami Convention and Visitors
Bureau dated

November

J:..... .

S.UBLEASE AND OPERADNG AGREEMENT

BElWEEN THE .,

MIAMI"SPoJlTS AND

EXHIBmON AUTHORITY
AND

GREATER MIAMI CONVENTION AND VISITORS BUREAU

DATED ~

e.

e-_/

y ..

5',./, /

TABLE OF CONTENTS
ARTICLE I
Section
and

EXHIBITS AND DEFINITIONS

2
1.

Exhibits 8
U DESCRIPI' ION AND
Section 2.
Description of Subleased

ARTICLE

TERM

Premises 8

9 Section
of

PURPOSE OF
Section :
Use
BuildiDa ,

Duty
10

10 Section
11
for Services
Repairs
4

1 Defined Terms; Singular, Plural

1.
Gender 2 Section

Incorporationof

2 Common Areas
Section 2.
2.
3 Term
Sublease 9 ARTICLE m

USE AND OCCUPANCY

I.

of
2
9 Section 3.
to Operate

Continuous

1 Services
ARTICLE IV BUREAU' S SERVICES Section 4.

2 RepaiiS' .4.

Section

4. 3

Cost

and
11

Section

Subtenants'

Services

4.

11 Section 4.
5

and
Liable

Authority Not

of

Utilities

AUTHORITY'

S SERVICES Section

1
5.
Maintenance

(.:'

City
'

for Failure
12

ARTlCU

Authority's

Obligations

12 ARTICLE VI

CONSIDERATION

Section

6.

Section

2 Bureau' s
6.

Share

of Airport Operating

Base
Expenses

Monthly Rent

13

13

ARTICLE vm
Section
8.

1 Section
Section 9.
9.
2 Section
3 Section
9.

1 Section
8.
2
ARTICLE
IX

4 LICENSES;
9.
WITII
COMPLIANCE
LAWS Licenses and
Permits Compliance
with Laws ALTERATION OF PREMISES Change!Alterations

Manner of

Construction Mechanics'

Transportation

LiensChanges

and Additions to Air

Facility 20 20 20

21

S INSPECI'
lON'

22

23

,'.,
ARTICLE X AUTHORITY'

Authority 24 Section
10.

AND

s
2Authority'

RIGHT

Right of Entry
24 ARTICLE XI Section

OF
ENTRY Section
10.

11,

Section 11.2
3 Section 11.
Section11.

1
r:4 ARTICLE XII Section 12.
Section 12.2
Inspection
Section 12.
by

3 Section
AND
ai1ce' Waiver
No
Authority

DAMAGE AND

4 INDEMNIFICATION
12.
INSURANCE Indemnification 1nsui'

of Subrogation
Liability of
or City

Authority's Option
Terminate

Lease

Demolition of Building

DESTRUcnON

to

J)

Insurance Proceeds ARTICLE

xm Bun. DING NAME Section
1 Name of Building TlCLE XIV EMINENT DOMAIN
13.

estruction

of
Subleased
Premises

1 Eminent
Section 14.
Domain Section

14.

Section
of
s
26.
Waiver
26.
Time
Covenants

11
Section
13
Termination

6 Construction
26.
7 Attorney'
26.
Sec
t
i
o
n
Aareement
Fees and Expenses Section

8
of Jury Trial

Section 26. 9

10
of Essence as to
of Sublease Section 26.
Captions
Conditionsand
26. 12 Cov~

nRntJISection

26.

Bureau ObligationsSurvive
Section 26.14 Radon

Section 26. 1S RecordiDa,

Innf!fttJI'
J) cV'!
Section
St
a
mps,
Y

16 DuplicateO1igjnRlll
26.
17

Severability Section

Section26.

No Third

SUBLEASE AGREEMENT

Sports and

Exhibition

or "

Authority, an

Sublease

Agreement"),

ey, 1997, by

ofY&$
hf/

day
3'/

entered into this .

independent

is made and

and between

Miami

the

and instrumentality of
and autonomous agency

Convention and
Miami (" Authority"), aDd. the Greater Miami

of

the City

the " Sublease"

Agreement (

This Sublease

Visitors

Bureau,

Eel
R.
a Bureau").
TAL

S 1)The
certain

that

of

City

inter
to

Island referred

14* day of August,

as f
,?the

Intcrlocal Agreement ~

Agreement") whereby,

1997 (thC " Interlocal

Miami -(the City")

. and Authority bave cntcrcd into

in

alia,

the

portion of WatsOn
~~ a
~
City ' bas Authority

as

Interlocal Agreement

the

the Air

Facility" (

Transportation

the "Air Transportation Facility"); and

iscontingent upon

Authority

Dnnuany acceptable
portion of the

Air

The effectiveness of the Interlocal Agreement

2)

into a

and Bureau c;ntering

lblease agrceQlCnt;
S\

aDd

The Interlocal
3)

Agreement

provides that a

Facility may be used for a

Transportation

regional visitors

center and offices related

thereto, including supporting offices

develop,

operate

which

center,Bureau'

the

maintain an approximately 45, 000 square

and

will house
s

the

supporting

of operating the visitors center

ng")
foot facility ( the Buildi"

facilities, visitors

offices and Authority' s

Building

shall provide

offices; and

for

and Bureau' s

this Sublease, the Bureau

maintenance

supporting
and

5)Authority desires to sublease to

the purpose

offices;and

As
6)

part

of

repair services to the Building

Building rests;and
one acre site on which the

days from
five 45)
(

Funding

terminal

Bureau a portion of the

and the approximate

desires to

The Bureau
of Bureau; and 4)

execution of this

Sublease,the Bureau

Within forty7)

shall enter

into a

to three
8)
The Bureau intends to contribute up
dollars ($3,180,000>for the

thousaDd

Building

million,

one hundred and eighty

and the Site as

its

share of

the
facUity and related appurtenances.
enants, and agreements
co\'

hereinafter

set

In

and
of

consideration of the foregoing

forth,the parties do

the rent,

covenant

hereby

and agree

as follows: ARTICLE
1
EXHIBITS AND DEFINITIONS Sectiori 1.

Terms; SiIwllar, Plural And

Defined

and are not otherwise defined

forth

set

sball
as

be

read

as

Terms
Gender.a>

in this Sublease sball

which

have initial capital ct ers

havetbe JnelIIni~

, text of
the Interlocal Agreement. b)Any wo~c6ritained in the

or the plulaI,and as

this Sublease

of
to

meAning

singular

ap licable in
be

may

purposes

the

in

':'

the

particular

the masculine, feminine

them in this

Sublease

neuter

gender

the
conte]!: t.
More specifically, however, for

words ~ have the JneAnings

the following

or

this

attributed

Section: II Additional Construction Contribution" shall have the

ascribed to
it

ascribed

in the Funding Agreement. II

to it

000 square feet

2,

of

footage of the

in

shall

Ad itonalRent"

II Air Museum" means approximately

7.
6.

Section

the Building. , The

space located on the first floor of
Air

Museum to be

adjusted

peratinst

2.

bas the meAning ascribed

actual square

upon

completion of construCtion, as

Estimate"

have the me. JIning

calculated by

to it

Expense Rent"bas' the

City's

in Section

meaning ascribed

architect.

AirPort () peratiJut Expense

6. 2.

II Airport ()

to it

in Section 6.

shall

AirPort Ooeratin2 Expenses"

or

incurred by Authority in connection with the

repair

Transportation Facility. By

of the Air

the extent used) deductibles; water,

utilities

separately metered

insuranCe

and all other

premiums paid by Authority

utility charges ( other

subtenant

or

and

Impositions, refurbishing

paid

maintenance, management and

operation,

paid directly by

and

cleAning sery~;

and all other

sewer

any and all costs and expenses

but not limitation,

way of Ulustration

following:

sball include the

Operating Expenses

to

mean

and ( to

than with respect

other subtenants);

repainting,

Airport

janitorial

air conditioning,

detection and
control, resurfacing; lighting systemS, fire
heating and elevator service; pest

sidewalk, apron.
costs (

am.o~

install '

capital improvements " as ' Authority

in

Air

particular occupant

supplies, materials
income tax

or

may

undertaken in

required

management,

and costs of
of the Air

in the future install to

good

faith with

licenses and

permits,

comply

reasonable

legal services ( except

with

fees, charges and other

those incurred

Transportation Facility), accounting

general corporate overhead; depreciation

estate

on

the

directly relating
services, labor,

Authority' s

not include:

building( s)

or

and
broker' s commissions; and advertising

equipment

promotional

ascribed to it in the Intedocal

Air Transportation Faci~ity" bas the meaning

Authority" bas the meaning ascribed

as

and '

expectation

Agreement.

Sublease

the

administration and operation of the Air

Airport Operating Expenses shall

and tools.

therein; loan payments; real

expenditureS.

road,

s office at the
the fair market rental value of any property manager'

Transportation Facility
a

or

fees for

connection, with the

Transportation Facility;

to

and rules

reducing operating costs;

coJtS

sts);

personnel ~

s) and driveway maintenance; capital replacement,

l'
a.
helipad( s), IllP<
maintain, replace
as ~
nably ~ termined by Authority) to repair,

governmental regulations
of

maintenance, management ( fees and/or

1P.VJl.pe

security serV~;

well

as

Authority' s

successors and/or

Base Monthly Rent"

means

to

it in the

opening paragraph

of this

assigns.

that minimum rent to be

paid

as

set forth in Section

Buildirul" shall

mean

approximately forty-five thousaDd (

the

4S,

000)

square foot structure to be constructed upon the

Contribution" means an

Site.Bureau' s Construction
and

one

thousand ($ 3.180. 000) that

hundred eighty

actual Base Monthly Rent.

determining the Bureau' s

the Authority during the

contribution shall

in

be paid to

ding.Business Days"DleJIIQIl Monday through

the ~

legal

Friday excluding
00AM
7:

be used

shall

construCtion

period of

mean

Said

amount up to three million

7:00 PM.

to

shall

Business Hours"

holidays.

City..

IIlC' JIIn.c' the

City of

Miami.

of

corporation

municipal

authorized by
areas

whichnow

discretion. are within or

for

City Commission by ~lutiOn

at any

time

'
97-S37. Common

observation deck. landing

parking areas and

takeoff

facilities,parking

Common Areas shall not

and all

entranees. stairs, elevators.

Air Transportation

by any other subtenant

Facility

areas,

taxiway areas

for

escalators. , hallways,

which are not

of

aircraft. ramp

lots and parking facUities within the

the

space

areas.

areas. aircraft
Air

Transportation Facility.

include any areas

outside the

date this

made ,available

all exterior walkways. huviccaped areas, drivewaY$. open

and

and

and

Authority. Bureau

portions of the

Bureau or

Transportation Facility

the total

sole

Facility

Transportation

lobbies.
invitees. including. without limitation, all

specifically occupied by the

Consultant"

Transportation Facility and their ' respective employees

Air

other interior public

Areas" means

hereafter. based on A.uthority' s

the Air

part of

of the

passageways and

Air

the

the general nonexclusive use, convenience or benefit of

other subtenants
and

or

Florida. City'

of

State

as

Inc.

tners,
shall mean Spillis. Candela Par&

of all

the

boundaries

of the Air Transportation

ility. Effective Date"means

Fa~

Sublease

Agreement is last

signed

by the Authority and Bureau. Event of Bureau' s

Default" has the

meaning

ascribed

to it

in Section

19. 1. Event

of

the

Expense Year"
commencing

the 1-day

on

of

consecutive month period

12)

each twelve (

means

Authority' s

fiscal

month period, and, in the event

the

determine

Base

Monthly Rent

as

and permit fees, municipal

appraiser. Hazardous

theQ1eSIning

Materials"has

special,
shall

ordinary

upon, or

Transportation

become

ad

on

respect ,

due

valorem

and

to the

payable

out

of, or

Term,

be

other

and

assessed,

levied,

and/ or

property taxes,

similar charges, if

tranSit taxes, ( unless such

become due and payable

any,which

are

tax

or

assessments, government

charged, confirmed, or
lien on theAir

without limitation,
is

charge

payable

levies, and all other

levied, assessed or

with the

in connection

and

improvements thereon, or appurtenances

shall include,
facilities used in connection therewith. Impositions

taxes, personal

valorem

whatsoever, and which

nature

become a

directly), special or extraordinary

by a Bureau

taxes or

taxes, sluding ad

Air Transportation Facility, general

the

Facility, the land

or
all

excises, license
City,ftanchise
, f~,

any kind
and extraordinary, foreseen or unforeseen. or of

or may, during in

imposed

hasthe ~.lInil' lg ascn' bed

fees, fire service fees, levies,charg~aDd

taxes

real estate

it

Impositions"
1.
7.

imposed by the

as es ments

ascn' bed to

MaterialsLaws"

Section

in

it

service

in

calculated by an

in Section 7.1.HaZUdous
means all governmental assessments, including

Expense Year involved

Market Rent"means the amount that shall be used to

Fair

independent MAl

to

to any

of any such change,

be equitably adjusted for any

the Airport Operating Expense Rent shall

any such change.

Term, provided that

from time to time

Expense Year
Authority, upon notice to Bureau, may change the

other twelve (12) consecutive

the

year falling within

imposed

Subleased Premises,

the

upon, or

Air Transportation

Facility,the land or appurteDlInres

of
gross
tax,

facilities

receipts

tax,

gift tax.transfer tax

Transportation

Facility that

in connection therewith.

used
sales
any

late

or
payment

is paid by

Bureau

transactions

charge

tax,

or penalty

as a

separate

Impositions

shall specifically

profits tax,

exclude

inco~tax, franchise

or any

any

tax, excise

tax against

rent

tax.

the Air

lr

the

Notwithstanding

or ,assessment

method of taXation

assessments, excises, levies

appurtenAnt'es

or

in lieu thereof,

shall be changed

other charges

assessment excise,

a tax,

imposed,

or

profits,

income,

on ~,

Transpotai'rFacmiy,

whether

Prcmises ,!
Subleasec;l'

if the

sales

or

Impositions
ere

wLeRal RequirementS"

it the

or "

reduced and

or

or

partially

having jJuisdiction

of State and local boards and

now

existing

or

hereafter

over

nt,

agencies
enacted,

extraordinary, which may be applicable

Offices" shall

space used exclusively

by

mean

the

with

as

to the extent that such

means

special

jurisdiction

judgments,

over

foreseen

or

or

other charge shall

tax would be

substitute

to such tax, '

laws, Florida

decrees and

rules, and

the Air

injunctions '

requirements

Transportation Facility.

and unforeseen,

Transportation Facility

approximately

the Bureau. The

or

assessment or

applicable

Transportation Facility.

the Air

land

substitute therefor

only property of Authority subject

adopted,
to

as

excise, levy

Applicable Laww

the Air

the

or

received derived from the Air

gross

S, orders,
ordhtllnt'l"
Statutes, codes, City and Dade County

from courts

any pan of taxes,

or

other charge shall be assessed, levied,

the substitute tax, ~

thei1

be deemed included within the term

payable

or

wholly

that the whole

the Term the present

Transportation Facility

Air

levy

during

assessed, levied, charged, confirmed

now

the

Premises,

so

facilities thereto shall be discontinued

charged, confirmed
otherwise .

or

Subleased

upon' the

imposed

if at any time

foregoing exclusions,

or

ordinary and

any part of it.

office
30,000 square feet of

actual square footage of

the Offices

to be calculated

by

space. hallways, restrooms,

City' s architect. The Offices shall include all lobby
where the Offices are
stairs and elevators on those floor(s)
vertical penetrations for mechanical. utilities,
the

corporation.

only

use.Parties.

and

Bureau.

joint

venture,

means the

Authority

Person. means any natural

association. or

any

other

person,

trUSt. ftrm,partnership.

legal or business

entity

property owned and used by the Bureau

invesunent enterprise. Personal PropertYw means all
located upon
of the Bureau.in connection with and
or any sub- subtenant or Transferee
retention agre ment of a
of any secured party or title
the Subleased Premises. subject to rights

Possession Date"

of the Subleased Premises;

commences use

shall have

the date in which (

means

received

Authority'

or if this bank is not in

Rate shall be that

Prime Interest Rate, then the Prime Interest

Rent" shall'

borrowers.

corporate

fol owed by
or subclause""

subsection,

Sublease.
number

or

parcel of real
in

the

Agreement

letter,'

so

of

the bank located

time)from. time to

time

on

this
mean

the

acre
approximate one (1)

Island Park
within the Air Transportation Facility located within Watson

Miami,Florida, on which
will

the Building
cost incurred by

so charged by

Bureau is reqJiired to pay under

designated. shall

property located

City of

lg loans at the

" paragraph", " subparagraph", " clause",

on\ subsection",
"
n.'
IIX'.1.
1 the section,

paragraph, subparagraph, clause or subclause

Sublease

D'Akit'

existence or

Operating
the Base Monthly Rent,Airport

mean

amounts
Expeose Rent,Additional Rent and any other
this

rate

occursfU'

its most creditworthy

90)
day commerc'" loans to

ninety

or

interest charged by First

the applicable

worth at
in Dade County having the largest net

possession

the Subleased Area,whichever

Rate" means that rate of

St.Prime Interest
Florida (

Bureau takes

30)days after the date Bureau

thirty (

authorization to enter

Union National Bank of

or (b)

a)

the

Bureau with

repairs outlined

in

be

consttueted. Site OPerating ~"shall mean the actual

respect to

providing the

Sections 4.1 and 4. 2.Sublease

signed by
date this Sublease is last

Executive Director

the

and

mllintenance, services

behalf

Date" means the

of the Authority

and
Bureau, after

mean the

Visitors Center,

1
2.

approval

the City of

Air MUSl" nm (if

is

exercised)

Sublease Year"shall mean

12)
consecutive ca1endarmonths commencing

by

and
any

Miami Commission.Subleased

the option provided

Offices

occupied exclusively

Premises" shall

in Section

by the Bureau.

period of time consisting of Twelve (

Sub-sublease"
liceose, concession

any sublease (

means

other agreement by which Bureau

or

under Bureau ( including, without limitation,

subleases, liceoses

excluding this Sublease), sub-sublease,

sublicenses

or

to or

or

any person

sub-subtenant
the

permits

use or

or

or

other

entity claiming

sublicensee) demises, leases,

occupancy by another person

or

entity of any part of the Subleased Premises.

Sub-subtenant"
or

occupying

or

entitled

any person, firm,

means

corporation or other legal entity using

under

part of the Subleased Premi~

to use or occupy ,any

Sub-

Sublease.
ascn'bed to it in Section

Term" has the JDeAniTlg

Center"shall

Visitors
3.
2.

ding
floor of the b~

square feet located within the first

as

a visitors information

attached to this

Sublease

occupied exclusively by

1. 2

Agreement and

referenced

the u
~

Visito~Center to be

footage of the

center.The actual square

City's architect.

exhibits

000
the approximately 4,

mean

Incorporation

of

calcula1ed

by

Exhibits.

All

herein are incorporated herein as if fully

set
forth in
this Sublease Agreement.
II DESCRIPTION AND TERM

ARTICLE

Description of Subleased Premises. The

subleases from Authority, the Subleased

within Watson Island

the

Authority hereby

Premises to

subleases

to

Section

1
2.

Bureau, and Bureau hereby

be located within the Air Transportation Facility

actual square
Park in the City of M. iami, Florida. The

Subleased Premises

to

be adjusted upon completion

of

located

footage of

constnlction, as calculated by the

become a
City's architect, which calculations shall be attached and
extent space
part of this Sublease upon their availability. To the

Bureau shall have

the option of

Bureau must provide Authority with written

months from

is

exercised.

notice

subleasing
of

the Effective Date of

the Air

is

Museum. To

available, the

exercise this option.

than six
its intent to exercise this option no later
option
Sublease Agreement. In the event this

this

the Subleased Premises shall

be

Authority shall transfer possession of

spaces,

parking
30)
Premises for its

use during normal

such rules

term

Sectioit2.
time to ..

pursuant

the

to the

termS

of

have

the

intended, subject to

purposes

establish

3 Term
'.;' 'of Sublease. , This

thirty 30)

that is

Possession Date, the Authority and

in such

through

- commencing on
thirty 30)
( years, (the Term-),

the date

the Subleased

Air Transportation Facility) to use

of the

rity may
and
regulations as Autb()

of

adjacent to

Business Hours;Monday

Air Transportation Facility for

within the

from

immediately

on

thirty (

2 Common Areas. Bureau shall

right (in common with other subtenants

the Common Areas

be located

pennits, to

space

Section 2.

Friday.
nonexclusive

as

exclusive

make available to Bureau up to

Authority shall further

the Possession Date.

the Subleased Premises to the Bureau

years

Sublease shall

the

be

for

Possession Date and ending

ted at
thereafter,_ unless
"
te~

on

an earlier ' date

a
ys ~
- fter the
this Sublease. Within thirty ( 30)

Bureau, upon, request of

either party, shall execute

form as will enable them to be recorded

or more memoranda

one

among the

Records

of

3. 1

Use

Public

Dade County. setting forth the

beginning and

termination dates of the Term.

USE

AND

and operate
of Building. The _Bureau shall use

the

m PURPOSE OF

ARTICLE

2.1
Center, air museum (if the option in Section

OCCUPANCY

Section

Visitors'

Subleased Premises for a Regional

exercised) and related

is

shall
uses in connection therewith. The Subleased Premises
offices, and for all related and ancillary
Authority,
without the prior written consent of the
not be used for any other purpose
which consent may be

withheld

in the Authority' s

at the option
of Bureau hereunder shall,

discontinuance of

written

thestated

use

notice by

and

of

the

sole

discretion.

This

Authority. cease

Sublease and

all

rights

and terminate upon

fl1'St been
operation of the Subleased Premises, after having

Authority of

1 and after having

19.

frrst

the

violation and/

been given the opportUnity

or

default

as

provided in

given

Section

2
3.

Section

Premises is rendered
during the term

untenantable

Continuous

by reason

Duty

of

frre

to

ODerate. Except where the Subleased

other casualty, Bureau shall at

or

all

Pos es ion Date; (

occupy the Subleased Premises upon the

of this Sublease ( i)

continuously

ii)
shall thereafter

conduct operations in the Subleased Premises in accordance

Sublease and (iii)keep the Subleased Premises

with the terms of this

times

open for

operation

during hoon usual for this type

of facility . If the

Bureau

fails or

refuses

to satisfy any

items (i)through ( ill),then, in such event

all
pay,

remedies
as

each day

Authority sbaI1

hundred dollars

Additional RaIt, one

in

have the right,in addition to

collect,and

provided for' Default, to

herein
00 ....
.

foregoing requirements

of the

Bureau

sba11 be

obligated

to

($ 00)for
00/ 100 100.

and

that
Bureau does
not comply with'

shall

make available, at
expense,

oc upation

its sole cost

conditioning

and

Building: a) heating, ventilation

of the
sewagefacil ties;

c)

interior and exterior

control;d)

exterior grounds

maintenance

and

cleanup

aping; e)
ilS('

lat)

days a
seven ( 7)

security as is required for

week; f)

similar

terminal

facilities; g) electric

current

for

a week, 24 hours a
use and light, seven days
janitorial

services including

seven days
normal

and

and

water and
Building; b)
pest

the Site

in Authority' s judgment

required

the comfortable use

and

services to

the following
air

for

1 Services. Bureau
ARTICLE IV BUREAU' S SERVICES Section 4.

requirements...:

said

bandytnan

services

which

shall

be able

to perform minor plumbing

normal
day;

h)

repairs,

week, as are

and usual in

comparable

Class

Buildings

and

terminal

facilities;

i)

florescent bulb replacement, including ballast

j) all standard incandescent and

replacement,

in the

Building and

on

the Site;

The above level of services may be modified

Authority, based

on

the actual demllnds of the

4.

Section

to the

lighting, Building interior

safety

systemS

installed

above

cost,any and

mllintenance,

the

provision of

all subtenants

the

Site

services, ~ and

utilizing the

and Building

Building, including

by

the

repairs by

the

negligence or

the

intentional acts
invitees,

the partY

and

Services

4.1

to the Building

of

the

so ' responsible for such

pay a

Bureau,shall

of
4.

and

be computed based

the total rentable square

or

Bureau

the

footage

Site is caused

or subtenant, their

injury or damage

employees,

shall, atits

or replacement required.' The ynllnner of

pay for such repair and/

2 beyond
4.

costs

of

providing the

services

outlined

be as
the Bureau' s proportionate share shall

particularly

set

to

any injury or damage

to the Bureau of those

in Sections 4.1 and

the

event

or

sole cost,

more

and replacements

the Bureau, at its sole

shall
hereof (collectively the "Site Operating Expenses").Such proportionate share

agents, contractors, licensees

reimbursement

repairs

operating expenses to cover the actual costs

to in Sections

referred

repairs

Building. In

replacements, as necessary,

for

subtenant divided by
upon the square footage rented by the respective
of

and

repairs

expense,

air conditioning, electrical and life

the.

services and

and

the pavement, driveways,

to,

limited

3 Cost
Authority. 'Section 4.

proportionate share of

the

approved by

a mlIn~and level of service satisfactory to

the

the

ynllintenance,

walls, ceilings," plumbing, heating,

or furms~ by the Authority. All

sbal1 be performed in
Repairs. Notwithstanding

as

sole cost

Bureau shall, at its

2 ReDairs.

Building including, but not

Site and

the Bureau,

Building and Site.

maintenance, including preventive

provide all

by

respective

subtenant.

furnish

and

forth in
Section 4.4

Authority and
the agreements between the

Subtenants' Services. Each subtenant,

shall be required
including the Bureau,
not
expense, all other utilities ( including, but

pay, at subtenant' s sole

cable television
limited to,electric, telephone and

service, if available

and

hook-

up

and connection

order. condition and

good

repair

wall

carpeting, painting,

etc.), fixtures and

at

its sole cost and expense. to

all times the

portions. systems

limitation, nonstruCtural. interior

e. g..

at

required.

Each subtenant sball be

BuUding.

coverings, drapes

Building
and

equipment.

floor

and maintain

including. without

coverings. decoration

refinishing,

and other window treattnents,

repair obligations

therein, excluding only those

equipment

area it utilizes

keep

assumed

by the

Bureau in Section
5 City and Authority Not Liable
2.Section 4.

4.

of UtilitieS.

their

agents, servants

from

any

be liable (other
shall no~

and Authority

gi gence) for
and employees grOss ~
or

any injury

current, or for

or electric
resulting

City

gas
or electricity,

water,sewer"

mains on to any part

damage

of

the

for their own or

than

any

failure

to any Person

leak or
wbich ma>:

or

of

water

Fauure

any of

supply,sewer, gas

Ploperty caused

flow from

for

by or

the water, sewer or gas

Subleased

Premi-r~

the BuUding. ARTICLE

AUTHORITY' S

ObliRations. Except as provided for in Article IV

and

owned by City
and roof, the cost of which
Expenses, unless such maintenance

act, neglect,

this

entire

of

cost

Airport Operating Expense

Transportation

repair becomes necessary

in

omission

perform

or

whole or in part
of

comply

structural

the Subleased Premises, in which

of such
Rent and

alterations

any

buUdings

FacUity, including the exterior walls, underfloorlng

included in the Airport

shall be

any
Sublease; iii)
(

use and occupancy

the

in the Airport

this Sublease, the Authority shall repair

and any structural portions of

about the Air

or

of Bureau to

of

and

or

fault

invitees in
failure

of

the Common Areas, the public areas,

maintain

1 Authority' s Maintenance
5.

SERVICES Section

Transportation

Bureau,

due

its employees,

the misuse,
to:i)
(
agents,

customers, licensees, or

any damage occasioned

FacUity; ( ii)

with any tenDS.

or

case

Operating

conditions,

by

the

or covenants

improvements required by Bureau'

the Bureau shall pay to Authority

Base Monthly Rent,

maintenance, repair or alteration. The

and Authority shall

any Additional Rent shall not be reduced

for

loss of,

or

Bureau' s business
make any

injury

property, loss of profits,

to,

from

arising

or

in connection with the

repairs, mainteaance, alterations

Transponation Facility

or

in

or to

hereby waives and releases its right

statute, or

ordinance

now or

or

for

or

injury

making
in

improvements

perform repairs

at

or

or to

interference with

Authority' s

any

portion

failure to

of the Air

therein.

Bureau

Authority' s expense under

any law,

fixtureS, appurtenlllV'es and

to

of

to or

equipment

hereafter in effect in the State in which the Air

Transportation

Facility is located.
ARTICLE VI
CONSIDERATION
1 Base
6.

Section

and after ~POsSession Date, Buteau' sha11 pay to Authority,

Monthlv Rent. From

on the first day of each and every

The

Base Monthly Rent for

to

advance

pay in

basis of the Fair

Market

the

calendar

advance,

in

month during the Term, the Base Monthly Rent.

to
Offices as of the Possession Date,which Bureau hereby agrees

Authority and

Rent

as provided

shall
Authority hereby agrees to accept,

in the Funding

Agreement

be

attached

calculated on the

hereto

as

shall take into account the

The establishment of the Fair Market Rent determination
Exhibit " A".
which shall be used as a credit or a
value of the Bureaus' Construction Contribution
Monthly Rent. The Base Monthly Rent shall be fixed
reduction in determining the actual Base

for the Term of

this Sublease. Bureau shall
by the State

other charges

of

Florida,

if

Such

amounts received

payments on account

of

by Bureau

this

Sublease including

as a credit

sales

Sublease
the corresponding amounts due under this

expiration or earlier termination of

Authority the amount of any sales or

applicable, or any

payable by Bureau under

due on the

Contribution.

pay to

or

similar taxes

and

the

any
for

subdivision

sales

or

similar tax which may

Bureau' s

to

imposed

thereon on the Rents and

shall be

obligation

similar tax

paid together

be

Construction

with

pay same shall

survive

the

I'

2 Bureau' s Share of AirPort

6.

Section

Monthly Rent, Bureau shall also

Airport

s Share.In addition

Exoenses. a) Bureau'

ODeratioK

pay to

Operating Expenses ("Airport

Operating Expenses

the anmlal Airport

City's
partial Sublease Year

aviation

Bureau' s pro rata share of

Authority

be as determined by Ricondo and Associates,

consultant. The Airport

of Estimated
:.
year.b)Statement

Within thirty (30) days

prior tCj. the '~

mmenicement of

give Bureau an estimated yearly' expense

which

sbal1

for

set

forth

the then

current

such monthly installment

equal monthly instal ments.

12)

Authority

for

share

of Airport Operating Expenses and may

such

Authority

ExpenseYear,

Expenses

accrued during said Expense

time

rata
bas underestimated Bureau' s pro

Operating

Authority

shall

Operating Expense Estimate")

Airport Operating Expenses

AirpOrt Operating Expense Estimate shall be

Bureau shall pay to Authority

of Base
Expense Rent with each monthly payment

Monthly Rent for the Subleased Premises. If at any

appear that

each Expense Year,

of the total

Expense Year.Each

of Airport Operating

any

for

ODera~Exoenses.

AirPort

"
statement (the Airport

Authority' s reasonable estimate

divided into twelve

may

during any Ex~

nse Year

it

share of the
re- estimate Bureau' s

shall

annual Airport

pro rata

may have
bill Bureau for any deficiency which

Year and thereafter the

reflect the reestimated

adjustedto

Operating Expense Rent calculated

the

upona 36S-

shall be equitably prorated based

day

the annual

The Bureau' s pro rata share of

Expense Rent").

Operating

shall

to the payment of Base

amount

Operating Expense Rent due. In the event

monthly installment payable

by

Bureau

shall be

of Airport

the estimated amount

of Airport Operating Expense Rent

Year, Bureau shall pay the monthly

has not yet been determined for any Expense
installment

in the estimated

for the current

Expense

Year

amount detennined
has

for the preceding Expense Year until the estimate

been provided to

Bureau.

At such time as the

then pay
the current Expense Year is received, Bureau shall

any

estimate for

shortfall for the preceding months

monthly installment payment in

Year and shall, thereafter, make the
estimated Airport Operating Expense
accordance with the current estimate. In the event the sums of
months of the Expense Year exceeds the estimated
Rent actually paid for the preceding

of the

Expense

Expense Rent
Expense

due. the' difference shall be

Rent payments due to

Airport Operating Expense

statement ("

end of each

such

Year.

Expense

Airport Operating Expense

Bureau for such: Expense

receipt of the

days following

the event the sum of

Rent

actually due

and

the Subleased

Authority

shall determine and

Statement")

setting forth

pay such

Rent exceeds the

ear.

by

applied as

Airport

In the event the amount of

actually
30)

Authority. ,within thirty (

dif erence. In

Statement, the

Airport Operating Expense

Airport

a credit to future

has

Bureau. If the Term

the amount of

Expense

actUal' Aiiport Operating

be

to Bureau a

of 'the monthly installments

Bureau shall pay to

differCnce ~ hall

provide

expired and Bureau has vacated

are owed

amounts

thirty (30)days after receipt of notice from

within
overpaid, Authority will,
excess to Authority and if Bureau has

vacation of

shall, within

after such

the Subleased Premises was

determination, refund

not as

the

Term.

Authority' s determinations set

and delivers written

notice of such

audit

by

Bureau

d) Audit

dispute

time

and place acceptable

Bureau ,

provided Bureau' s

of

Default.
provision:>
a
The

of

RiJdlts.

In

within

event

the

the

Airport Operating Expense Statement

sole

its

public accountant acceptable

to

cost

and

to Authority and shall be limited

expense, to

Authority of

audit
Operating Expense Statement disputed. Such

Expense

Bureau

thirty (30) days of receipt of

shall have the right, at

certified

to

earlier termination

records relating to the Airport

at a

excess

forth in the

disputes

the Airport Operating Expense Statement,

such

result

shall surVive the expiration or

of

an

sum

reasonably possible

and if
Premises, when the final determination is made

thirty (30)days

this paragraph

Airport

Airport Operating Expense Rent

and the amount of

owing, the

Authority. Bureau

to

the

of Authority to collect

soon as

such installments exceeds the amount of

Operating , Expense Rent payable

Authority,

As

payable b;: BureaU' with respect to such Expense Year.

Airport Operating Expense

paid by

delivering

in

right

Airport Operating

Rent.

Operating. Expenses actually incurred

actually

future

to

waiver of the

Actual Airoort QoeratiM. Expenses.

c)

following the

credit

as a

Authority. Any delay by Authority

sball not be deemed

Operating Expense Estimate

the

applied

in

shall

Authority'

conduct

be conducted

scope to the

1"
the
possession

Authority. Bureau

of

cover the cost of

acceptable to

of overpayment.

Rent payable

receive

by Bureau

to

audit

report.Sectio~ 6.3

six

Security Deposit

shall

months Base

Monthly Rent

be

interest earned thereon

ng
n;

Bureau' s

thirty (30) days

posses ion of

with

the

Subleased

under the

any portion that the

of
apply

by

the

Bureau shall

which

necessary

to restore the Security

event

Deposit

be considered

as

all

interest earned rema;

returned

is

in an

interest bearing

security for the payment of

same

all

Sublease. Within

this

under

earlier

Bureau has delivered to Authority

2)
(

condition or better

this Sublease) return the Security

than

existed

on the

of the

Security

Deposit

to the

the

right,

but

shall

not

be

obligated, to

default,
Deposit plus accrued interest to cure the

obligated to deposit with the Authority

the amount

Bureau less

make good any default of Bureau. In the event

Bureau. Authority shall have

be
to

Deposit").The

in
and tear excepted. Authority shall ( provided that the Bureau is not

the

all or any portion

segregated

shall

shall have used to

any such default

in

be

will

said

this Sublease expires or upon the

Premises in the

terms of

Authority

Security
-

as the Security Deposit

Deposit

obligations, covenants and agreements

possession Date.ordinary wear

default

deposit ( the

Authority'

Security Deposit

after (1) either

entire

an amount equal

Date.the Bureau shall deposit

in an interest bearing account with

this Sublease ( whichever applies). and

of

Rent as descn'

tothe
ts. In addition
Security Deposi
'"':'

such time

until

the

general funds.The

of

termination

account

charged

Bureau shall pay

Bureau. subject to a default by Bureau, with

in said escrow

escrowaccount and not commi11g\ ed

s

Authority

as outlined below. The Security

Bureau

to

to

amounts

shall, in the event

of underpayment.

a security

as

placed by the

being credi, ted

certified

days fol owing receipt of the

thirty (30)

"
this Article. on or before the Possession

to

to

Airport Operating

s)of

instalment(

by

in the

Statement, Bureau

Expense

or in the event

Authority.

been perfonned

a discrepancy

shows

against the next

credit

Authority, within
to,

the dif erence

bed in

Authority and

the

the

at such cost is reasonable

records

reproduction. In the event such audit has

the Airport Operating

to Bureau under

Expense

may purchase copies of said

said

accountant

public

disputed. All records shall remain in

Airport Operating Expense Statement

in effect

prior

the amount

to the deduction. The

liquidated damages
shall not

preclude Authority

from

to reduce

Security Deposit

of the

application

and

Authority' s damages,

recovering ,from Bureau all additional damages incurred by

Authority .
In the event of

sale

right to transfer

Authority shall

have the

Authority shall

be released from

interest,
accl11ed

and

transfer of Authority' s interest in the Subleased Premises,

or

the

Security Deposit

allliabUity relating

to such

transferee and thereafter

to the return of the

Security Deposit plus

the Security
Bureau shall look to such transferee for the return of

Deposit. '

Section
Rent. In
4 AdditiOnal.

6.

all other

payable

or charges

payments

by

Additional Rent".Unless this Sublease

next

however de~

Bureau,

provides otherwise,

Monthly Rent

and

2, and
6.1 and 6.

Sections

Expense Rent UDder

Airport Operating

Base

addition to the

all

ted,are called "

AdditioDal' Rent ' shall be paid with the

installment
the

of
Any payment

made

by

Bureau

for

any rental,

fee

same shall become due, shall be subject

specified as

to

the

the

date

required to be paid under the

by Authority within

Prime

interest rate

Interest

10) days after

ten (

Rate, or such other

on obligations

in

rate

Florida by Chapter

such time
such payment is due until

the payment is

6 Place

as

received

rest at
in~

the general

687,Florida Statutes. whichever is hjgher, from

as

or charge

is not

provisions of this Sublease, which

as

5 Interest
,on Late Payments.
Section 6.

Monthly Rent.

Base

actually received

by

the

Authority. Section

6.

Rent,Airport Operating Expense Rent,Additional

of Payment. Payment of the Base Monthly

Rent and all other

charges

deemed to be

Rent

under this Sublease shall be without

and
lawful money of the United States of America
prior notice, deduction. offset or demand. shall be in
other
Authority or such other party or such
shall be made at the address set forth for
or
to time. If Authority shall at any time
address as may be designated by Authority from time

times accept
excuse

delay upon subsequent

Rent after
occasions,

or constitute

it shall become due

or

be

construed

as

and

payable. such acceptance shall

not

ARTICLE VII

HAZARDOUS MATERIALS

cost and expense, at all times and in

lIazardous

Materials

analysis,

Laws

i'transportation
disPOsal ~

asbestos, urea formaldehyde,

limitation,

contaminated

or waste,

suchlaws,

ordinant'.

infectious

wastes, including, without

Hazardous

Wastes" , "Hazardous

es

or

and regulatory

approvals relating

about the

all permits, licenses

and

and

Premises required

for Bureau'

about the Subleased Premises in conformity

regulations (

Authority recognizes and agrees that

Bureau

Hazardous
use of any

Materials

in or

in

normal

stated herein and

use of the Subleased Premises for the purposes

deemed a violation of

this

Section, so

governmental
under or

with all applicable

may use materials

other

effect

on,

Materials

quantities

Hazardous Materials

that

that

such

are

applicable

to

the

use by Bureau shall

the levels ~ not in violation

long as

Laws

Hazardous Materials.

management of such
and prudent industry practices regarding

be

Materials"

within,

Hazardous
to the presence of

Subleased

explosives,

other

waste, or

procure, maintain in
Hazardous Materials"). Bureau, sball, at its sole cost and expense,

and comply with all conditions, of any

not

the use,

or

or

substances

Substances"," "

Hazardous

protection

fuel,oUs, flammable

any

of

radioacUve materials

or, Toxic
"Substances", under, any

collectively "

hygiene,environmental

materials,
or pollu~

any

administrative

including, withoutlimitation, anY''

Laws"),

relating to industrial

generation, storage,

hazardous, toxic,

respects comply with all federal, state and local

all

Materials

("
and orders Hazardous

actions

at its sole

regulations, rules, rulings, policies, orders and

and

laws,statutes, ordinant'~ S

Bureau shall,

Hazardous Materials.

1 Handlin2 of
7.

Section

of

any Hazardous
Materials Laws. Bureau shall, at its sole cost and

any removal, remediation, cleanup

Materials

or

in or about the Subleased

or about the

failure

Subleased

Premises,

Premises,

or used

to comply with any Hazardous

restoration required

caused

expense, be responsible

as a

result

for performing

of a release of Hazardous

Hazardous
by the placement of

by Bureau

or

at

Bureau' s direction or

by

Materials

in

Bureau' s

Upon termination
cause

expense,

of the Sublease, Bureau shall, at its sole cost and

expiration

or

including their storage devices. placed

all Hazardous Materials,

Subleased Premises by Bureau

its

or

employees.

members. agents

in accordaQce and

Authority acknowledges

the Subleased Premises for the

may

operate according to the custom

Hazardous

is

strictly

of

all claims, liabilities. penalties,

any person

in part,

of
s

any
direction

in

aazardous

industry

so

long

as the

Bureau' s

use,

storage

or

Materials Laws.
from

3.
1.
Bureau

use or presence of

Authority

free and

harm1~s from

forfeitures, losses

or damage to any

directly or indirectly,

by

and
property

expetJSeS (

and against any

and

uicluding attorneys' fees) or death of or

or

whole

caused in

or

the presence in or about the Subleased Premises

Materials placed in or

about

the Subleased Premises

or used

or by Bureau' s failure to comply with

connection

shall indemnify,

Indemnification. Bureau

whatsoever, arising from

any

by

Bureau

or

property

at

Bureau'

Hazardous Materials Law or

restoration
with any removal, remediation, cleanup,

hereunder to return the Subleased Premises and any other

their

or at

prohibit, Bureau

described in Section

Section 7~
2

requirements.

protect, defend and hold City and

to

the

about the

tiy monitored according to all applicable

anci\;ro~

governmental

injury

use

for

applicable Hazardous

that it is not the intent of this Article vn to

operating

Materials

with all

cogtpliancc

guests

transported

direction to be removed from the Subleased Premises and

disposal

or

or

in

and materials required

of whatever nature

to

condition existing prior to the appearance

Oblil!: ations. Bureaushall comply

regarding

Bureau

acknowledges

Hazardous
Hazardous

Materials

Bureau

all laws, ordinll" res and

and agrees that

Materials Laws

Laws

are

permit

the sole

or

require

Authority,

presence or

presence

in the State of

regulations

or danger of

all reporting and warning obligations

responsibility of Bureau, whether

Authority

shall be solely responsible

the
disclosure of,

notify

with

the disclosure of the

Florida

3 Disclosure, Warninl!: and Notice

7.

Materials. Section
Hazardous

the

of

to provide such reporting

for

required

or

Hazardous Materials.
under the

not

such

or warning, and

complying with Hazardous Materials Laws

danger of Hazardous

Materials.

warning, reports
in writing, of any complaints, notices,

regarding

Bureau

the
shall immediately

or asserted

relating

to

Hazardous Materials

immediately notify Authority

warning, report

or

cause

to

if Bureau knows or has

asserted violation will be released

on or

not be

obtaining

whether the
Materials

rights

and obligations

or

Laws.

complaint,

notice,

shall

not perform or

reports or

inspections, relating

Authority' s advance written consent, which

any time during the Tetm, Authority sball bave

unreasonably denied. At

Sublcascd' Premi~is in'compliance

Section 7.S

about the Subleased Premises.

and Audits. Bureau

order
right to enter upon the Sub,cased Premises in
establish

believe

Materials surveys, studies,

be performed, any Hazardous

to the Subleased Premises without

consent will

reason to

4 Environmental Tests
7.

Scetion

Bureau shall also

about the Subleased Premises.

on or

Survival

to

conduct appropriate

the

tests to

with all applicable

Hazardous

of Bureau' s Obliaations. The respective

of Authority and Bureau' under this Article vn

survive

the expiration

and Permits. The

Bureau shall, at

shall

termination
of this
vm LICENSES;
SubleUc. ARTICLE
.WITH

COMPLIANCE

8.1 Licenses

LAWS J Section

permits necessary and in

and expense, obtain any and all iccnses and
Bureau' s sole cost
the Subleased Premises and its maintenance
connection with Bureau' s use and occupancy of
2 Compliance
,
with
the Building and Site. Section 8.
of
all
and hereby acknowledges that Bureau' s compliance with
Laws.Bureau accepts this Sublease

Applicable

Laws, ordinltnt'' ' S

apply to

and

codes

of

federal,

this Sublease, including but not

condition of

this

Sublease

and

Bureau

state

limited

to

shall comply

and

local governments, as they may

building codes and zoning restrictions, is

therewith

as the same presently exist

and as

they may be
amended

Except during the

hereafter.ARTICLE IX

ALTERATION OF

PREMISES

1 Chan2c1Alterations.
Section 9.

be handled in accordance
initial constrUCtion of the Building which shall

with

Agreement

and for purposes of

2,the Bureau shall

1 and 4.

and

changes, including, without

flXtures,

exterior

any part thereof

expressly

Article and

may

about

may deem. desirable,

part

lighting,

the Subleased Premises

thereof without the

plumbing

or

prior

Authority' s sole discretion.

withheld in

Section

any ~all applicable

which the Subleased

Premises

such

its

consent, to
'

and such work shall be

all

Insurance. '

rules

Bureau

regulations

a valid

of

building

is located.In

done

in a

completion of any
prosecuted to completion. Upon

any

Federal,

Bureau obtain
Alterations

or

bonds
repairs in

State,County or municipal

conditioning, permanent partition and ceiling tile

and

work,

with

workmanlike

Alterations, Bureau agrees to deliver

code

if

the

work,

respect to any Alterations or

manner and diligently

to Authority

a copy of

Alterations would customarily generate "

necessary notices to evidence completion as would be customary

record

in the State

where the Subleased Premises

with

perfonned and done strictly in

accordance

the work of any such

Alterations, Bureau

the

shall

to the

invitee or

of

any event, a licensed contractor

good

as builts" and

to obstruct the access

Manner

permit, issued by the local jurisdiction

the IOU built" drawings of the Alterations,

any

that

shall construct such

and

tions or repairs on
Alte~

performed at Bureau' s sole cost. All

repairs, must be

9.

its' sole discretion,

u Authority," in-

reciuireJnents

perform all mechanical, electrical, plumbing, air

subtenant,

to

trade

installed any

or exterior

to,the requirement
not limited
'

including, but

ordinance and pursuant to

in
shall

of

Premises,

the Subleased

and Builder' s Risk

or

be

obligations ohliis SUblease:

may impose, U a coD<:lition

conformanccwith

coverings, interior

by this Sublease or any

required

any alterations, additions,

make

the

other

or

floor

4.

outlirlcd in Sections

Premises shall be performed in accordance with this

r to the Subl~

undertaken in o.

ConstrUCtion.Authority

not

awnings collective. ly "Alterations") in and

written consent of Authority, which consent

Anyconstnlction

machinery,

repairs

or causing to be

limitation, instal ing

signs, exterior

or

fixtures,hades

and

providing services

is

located. Any

laws.and

Alterations shall be

ordinances relating thereto. In performing

have the work perfonncd

Common Areas

such

in such manner as not

and Air Transportation

Facility

or to any

pennit any mechanics' liens tobe

or the

Site

Bureau

anyone

or

the

having

Alteration

Air Transportation

Facility,

Facility as

or

materialman '

giving the Bureau

as

by

or

Alteration,

repair

the

Authority'

Air Transportation

any

it to be

bas knowledge

of

be

the Air

of record within

thirty (

other

entitled, if

it

so

elects,

to

the mechanics' lien by the lienor

in court

compel

be

repaid

the
long

the Authority

the

bonding,

The

as the Bureau shall

BUreau shall not

Building, the

the

in good faith
have given

notice

required

the Bureau sbal1

mechanics' lien within

due

sball not

or by

the Authority sball

prosecution of any action for the foreclosure of

the judgment,

the

and

if

any, in favor of

understanding that all

amounts paid

to

by

payable under this Sublease and shall

invoice

or bill by

any I
to payor discharge

writing

the '

after the date the Bureau

or in the event

proceed to contest the

in

or

Site

against

Bureau immediately upon rendition of any

be

Site nor

the filing of any

mechanics

Authority.

if the Bureau shall

the

by the

or the

the rendering of

permit

Transportation Facility,

of

Authority shall constitute Additional Rent due

to

Premises,

Building

paying the amount claimed to be

with
the lienor with interest, costs and allowances

the

give rise to

to pay the amount of

and

of any materials for

or

discharge

or

contractor, subcontractor, laborer

the

30) days

Site

Bureau.

or remedy, the Authority may, but

right

discharge the lien either by

to,

obligated

would

property,

supplied to the

materials

mechanics' lien sball at any time bef1led

or

the discharge of the lien by deposit

be

materials that

filing. If the Bureau sball fail to

its

Building, the

or request of the

the furnishing

authority to contract for

Facility. If any

period, then in addition to any

that

procuring

discharged

or

labor

s interest in the Subleased

Subleased Premises. the Building, the Site

cause

consent

to the Subleased Premises,

the right,power, or

the

the

or

s interest in the

otherwise, to any

or

inference

constituting the

as

construed

of or

any services of the furnishing of

mechaniC$ liens against

Bureau'

suffer

with or the consent of

a result of an greement
~

of any
totperforinant'. e
~:'

any specific

against the

Premises,

knowingly

the Subleased Premises, the Building, the

to possession of

Nothing in this Sublease sball be

Authority, expressed or implied,

nor

reason of work, labor,services or

by

right

shall not

against the title to the Subleased

f1led

Air Transportation

against any

nor

Mechanics' Liens.The Bureau

3
9.

Section

lien

so

proceedings and
lien by appropriate

the Authority of its

intention to

contest

of the lien and shall furnish and

validity

substantial surety company

satisfactory

to

Authority in

keep

an

the

right

or

on

responsible

and

security reasonably

other

amount sufficient to pay one hundred ten

percent of the

amount

expei1scs,including reasonable attorneys'

it and costs and

Section
llTCdin connection with it.

be inc\

4Chan2cs and Additions

9.
reserves

surety bond of

Authority

to

reasonably acceptable

of the contested lien claim with all interest

fees to

in effect

to

Authority

Air TraDSPOrtation FacUity.

at any thnc and from time to time ( a) to make or

permit changes

or

revisioDS

additioDS to, subtractions from.

plan f~r the. Air Transportation FacUity including
of, modificatioDS of or supplcmcntsto the building areas,
:
rcarrangcmcDta ; of, .8tteratioDS
in its

walkways, parkiDg
or

improvements

areas,

driveways

in the, Air

make

or

stones

permit changes

additions thereto, and to convey all

the purpose of

other Common Areas, (b) to construct other bulldiDgs

Transportation Facility and to make alterations

thereto and to build additional

same, ( c) to

or

const1UCtingthereon

on
or

or

the Air Transportation

of Rent. Notwithstanding
addition

rights

addition,

of operation

which consent sball not

and maintenance

as

such

no

of
the

Building,

be unreasonably

of the Building,

such

as

23

appropriate.

part

to

build

improvements,

adjoining

Transportation Facility, including,

including

to others for

additions thereto

and design

of any signage

change shall entitle Bureau to any abatement

the Authority above,in the event the change or

the

Bureau shall first consent to such change

withheld.Bureau

the Site

all charges for janitorial services, water, sewer,

shall be

buildings and

Transportation FacUity

or

facUities may be modified pursuant to

for the changes)

or

location, size, content

FacUity and

is to the Subleased Premises or

or

change

of the Air

or

other buildings

the

building

revisions in the Air

portiODS

to
(
and alterations thereof and d)

for

any such

thereof or additions

electricity,

Airport

this

or

Authority'

costs

Transportation Facility,respectively,
Section ( including,

without limitation,

telephone and the

of the Site Operating Expenses or

Airport

repair

costs

Operating Expenses,

ARTICLE X
ENTRY
AUTHORITY' S INSPECTION AND RIGHT OF

make

to

by Authority.

1 InsDection
10.

Section

detel' Jl1ine: if
hoursto

normal worldng

such

are being

be made at
Such periodic inspections may also
with the terms
determine ,wbether:~ urcau is operating in compliance

condition.

orderly

have

the authority

and
reasonable inspections of all the Subleased Premises

periodic

improvements thereof, during

Authority shall

maintained

in

and

s discretion to

theAutl1erlty'
and

a neat

provisions

of this

Sublease. . .

to

neCessary to,

deems

duties

and

and its
Premises. Authority

obligations

incident

coiuiccte4 with the performance

or,'
to,

hereunder or in the exercise

authoriZed represe~ tive shall have at

mAintain ,a complete set

will

agrees to

permit Authority

purpose
at'all,reasonable times, for any

the Subleased ~

enter upo~

Authority

of Entry. Bureau

2 Authority' s RiJdlt
10.

Section

of

of

all times

Authority' s

of

and functions. Authority

its rights

access to the

Subleased

keys to the

Subleasecf' Premises.

ARTICLE XI INDEMNIFICATION
INSURANCE

AND
Section

11.
1 Indemnification.

shall indemnify, protect, defend

and hold

arising out

be

made

of

r
City, C)

or
and

or

member

by any third party, and

to property
death) or damage
their

their officials and

the Authority and the City,
of action of
claims, suits, actions, dimages or causes

employees

satisfy all costs

of the Subleased Premises, whether such claim

the use or operation

by an employee

Bureau. Bureau

all

and
employees, from and against any
whatever naWIe

harmless

by

Indemnification
a)

and

related

to

whether

whether it

or officials

of Bureau, an
it

relates

is

alleged

were negligent. Bureau shall, at

employee

of the Authority, an

to injury

that

the

Authority

or

to

employe of

shall

the

persons (including

the

City,

expense, pay
its own cost and

which
any orders, judgments or decrees

may be entered

against all

costs,

the defense of
attorneys' fees, expenses and liabilities incurred in and about

any such claims and the

investigation

thereof. Bureau shall further

and hold

Authority

and City bannless from and

breach

default in

performance

or

terms of this Sublease, or

members,

agents,

uising from

any act,

employees

contractors,

neglect, fault

to

or

be

performed under the

omission of Bureau, its

and servants and from and

ti~

ught,

In

thereon.

Authotity

Bureau' s expense

same' at

and

City

reserVe the ~

Bureau sball ,immediatelY

filed, of whatever nature"

members,

its

Bureau,

to

agents,

by counsel approved

out of the use or

contractors,

arising

obtain and maintain in full force and effect at

and

employees

through, any periods

of

writing,

City

shall

and

City.

or

action

Insurance.

servants.

or
or

of any claim

of the Subleased Premises

has

reason to

employees

shall also

believe

operation

or

all

times

throughout

by

Bureau

claim

or

of the Subleased'

servants.

Bureau. at its sole cost

and expense. shall

the period of this

Sublease

extensions, the

Commercial General
insurance: a>

fol owing

in

out of the use or

its members, agents, contractors,

11.

Section

or

writing by Authority

operation

if Bureau knows

action will be filed, of whatCvernature,

by Bureau,

or

brought against

in

Authority aDd City,

immediately notifY Authority and City

Premises

any action

defend themselves.

nOtify

uising

shall be

proceeding

or

or

claim, Bureau upon notice from.Authority

Authority mJloi:City by reason of any

defend the

any action

case

all costs,

against

in connection with such claim

attorneys' fees, expenses and liability incurred

proceeding

from any

arising

any and all claims

against

obligation of Bureau' s part

of any

indemnify, defend, protect

Liability insurance

on a comprehensive

liability, products
or its equivalent. including contractual
coverages against
all
and completed operations. personal injury,and premises and operations

general liability

claims,

demllnd!;

coverage

form.

or actions, bodily injury,

or about the Subleased Premises with

Authority

from

combined
named

time to time but not

single limit

as

Additional

for

bodily

Insured on the

such

personal

injury,

limits as

less

damage
death or property

may be reasonably

than

injury and property

requested

occurring in, on

by the

1,
$
000, 000 per occurrence

damage. The Authority

and

City shall

be

the latest edition of Best' s

of

Authority

and is

of insurance

Authority

any of its

by

or

not constitute a

than req1lireddoes

the company holds a valid Florida Certificate

or

member of the Florida Guarantee Fund.

the

by

Key Rating Guide,

waiver

representatives

of the Bureau' s

which indicates less coverage

to

obligation

of any documentation

Receipt

the insurance requirements

fulfill

herein.In
the event Buteau sball fail to procure and place
shall not be obligated

and place

procure
to,

in each':~be

the

collectible on

date of payment by

below. Bureau' s

failure

Authority.

the

stitute
sball n~

the

which event the amount of the premium

same, in

to the Authority

paid by Bureau
be
paid s~.

such insurance, the Authority may,but

as

first day

of the

Additional

month or

procure'~shall

to

any

month

subsequent

following

to,
pay such amount within the time provided

Failure

this Sublease as
~

faultof

Rent upon demand and shall

no way release Bureau from

in

Section 19.

in

provided

obligations

its

and responsibilties as provided

against

any

the

Authority

damage arising

or

any cause covered by

from

issue appropriate

of Subr02ation. Bureau

City, or their officers. employees,

and

any insurance actually

to

Waiver
.

Section 11. 3

herein.

any

waiver of

all rights

to

agents

and representatives.

insurance required to

carried

by Bureau. The

carried

waives

subrogation rights endorsements

Bureau

be

sball causeits

recover

for
by

Bureau,

s)

insurer(

all policies of insurance

to

carried in connection with the

Premises. Section 11.4

Subleased
City shall

not

be

liable for injury

goods. wares. merchandise or

agents

and customers. or by

resulting

from

any

without limitation,
part

of

of

any

peril

other

property

of Authority or City.

Liability

which

person.

Bureau.

or Bureau' s employees. invitees.

officers.

of

may

may

be

affect

Premises. or from

Subleased

Premises

sprinklers.

and

which

sustained

the

Subleased

the

by

Premises
Subleased

fire.steam. electricity. gas.water or rain. which may leak or flow

the Subleased

Authority

or damage

other person in or about

the pipes.

of the

No

the

whether such

damage or

Premises.

or

including,

from or into any

breakage. leakage, obstruction or

wires.appliances, plumbing. air

caused by

other defects

conditioning or lighting flXtures

injury results

from conditions arising

by Authority' s insurance
years of the
3)
damaged to the

of Building

given, tho rights and

any
Rent othertban
(

any right to

other

tireor
the

Additional. Rent

this Sublease

hereunder) shin
cancel this

catastr9Phe

by

by

the

affected,

is

or (e)

repairs, then, in any of

giving to Bureau notice of

of such event. If

notice

such

of Bureau'

form
s failure to r~

of such

any

termination. Bureau

Sublease as a result of damage to the Subleased , Premises

any

pursuant to ,

is,

date of'such notice,and

ofthe

reason

in part

floor area

be' justed'
;~ as of the date

because

waives

of

prese~ existing statute, any statute that may be enacted

law.Section '12.
", "

be so substantil ly

damaged

same in which event the Rent shall

Subleased

Premises

untenantable

were

nec-

essary

Buildin2. If

in

purpose of reconstruction,

abated to the same ~ tent

by a

terminate

disburse

the

Building

Authority' s

Authority

as

sole

may demolish the

if

the

Casualty.

Section

this Sublease pursuant

Air Transportation

the

hereof.All insurance proceeds payable

proceeds payable to

12. 4 Insurance Proceeds. If Authority

to

2,
Section 12.

any insurance proceeds received by Authority to the restoration

and apply

rebuilding of

and

be

the

of

rendered

does not elect to

Authority shall

3 Demolition

is ,reasonably

thatit

to demolish such,Building for

Facility (excluding

is

complete

shall cease as

due.Authority

contains the Subleased Premises

or

future, or any

other

shall

obligations of the parties

its obligatioDS

of

to

insuffIcient

are

last three

gross

ninety (90)days after the occurrence

within

election

judgment

more

during the

in whole

destroyed

the building which

received

proceeds

or

events, Authority may elect to terminate

such

in

or ( d)if

or
of 50%

extent

if insurance

such

Term,

damaged

or ( c)

Bureau

pursuant

Facility in
with

acco~with Section 12.1

respect to the Air

Transportation

to

Section 11.

shall
2)
belong

Name

to and shall

of Buildin~.

It

is

be payable to Authority.
of material

ARTICLE

importance to

xm BUILDING NAME Section 13.

Bureau

due

to

reputable

AB of the possession Date, the

name.

In the event

Visitors and Aviation Center".

name to

Authority shall submit the proposed

IS)

from

days

proposed

proposed

of said

receipt

Building shall be known

Authority desires

to rename the

Bureau and Bureau shall have

name

to

approve

or

Greater Miami

as "

period

Building,
of fifteen

reasonably disapprove the

name.

ARTICLE XIV
EMINENT DOMAIN

1
14.

Section

Domaina
. )PermAN!

Rminem

nt Talcing If

power of
shall terminate

as to

domain or

eminent

the

or 'portion of,the

whole

the

part

so

sold,

trailsferrcd or

taken on the date

condemning authority. Authority

to the

conveyed in lieu thereof, this Sublease

Bureau
shall,

Transportation FacUity is taken under

Air

is

possession' thereof

required to yield

" made
subject to collection of awards

order to restore the part not

to Authority, make such repairs and alterations as may be necessary in

all Rent (other than Additional Rent

taken to useful condition and

reason

of

Bureau' s

the

same

proportion as

the

this

that effect within

30) days
Facility

is

the good

the

aforementioned taking

in

total

affects the primary

may

by

floor

purpose

terminate this

yield possession by giving notice to

thirty
after such

faith opinion

or more of
date. If twenty (20%)

of

purpose,

or

conveyed in

lieu thereof,

and

Authority

the

Air Transportation

does

not, in

Authority, render it economically feasible to effect

Authority may terminate

this

Sublease

required to be yielded to

of such election

Premises so taken bears to the

in Section 3.
1 hereof, either party

taken or sold, tranSferred

thereof is

Subleased

date,when Bureau is required to

thereof for its intended

possession

Authority

its obligations hereunder) shall be reduced

floor area of the

Sublease as outlined

Sublease as of the

of

Subleased Premises. If

area of the

of

to perform any

failure

due to

as of

the

the condemning authority, by

within thirty ( 30)days after such date.

If any

such

restoration

date

on which

giving

notice of

notice
termination

Sublease and the rights and obligations of the parties hereunder shall
such notice and Rent ( other than any Additional Rent due

failure

perform

to

any of its

obligations hereunder) shall

cease as

Authority by

be

adjusted

as

of the date of

reason

of Bureau' s

of the date of such

termination.
Ternoorarv TaIdng

b)

In the event of teiDpOrary

period

of

thirty (

Monthly Rent

30)days

the litio of the

proportion to '.
I l linil g f100r:

theft!

area

taking of the

of

any

floor

Premises or

Condeinnation

taking.

hereby

assigns

to

Construction

City

condemni1' lg authority (if

of

Bureau' s

good

and furnishings, or

be reasonably

required by Bureau in

Transportation

Contribution

as provided for

and

all rights with

Authority

permitted by

will,or

law)for

injury

as a result of

order

to

to

any

any

place the

from the condemning authority

simple estate in

the.
Air

moving

by

the

expenses, or Bureau' s loss

s improvements, or

modifications

alterations,

thereto;

respect

Bureau' s

of

Funding

from applying for reimbursement

Bureau'

only if such action shall not reduce the amount of

compensation otherwise recoverable

in the

Bureau

in a suitable condition for the continuance

fee

for

the unamortized

equipment

the

cOmpensation awarded

be the property of City, except, however, BureaU shall receive

Subleased

cost or loss Bureau may sustain in the removal

taken

so taken to that of

Awards.All
'

the Air

such taking

shall be entitled to receive the

Authority

any such temporary

Premises

period of

Base

either

business, or loss

Premises not

the

area of the Subleased

however, nothing contained herein shall prevent

fromthe

for a
Premilll'!$

Facility, or any interest in

Agreement. Bureau

provided,

w~
th

Bureau' s

of

of the Subleased

portion

any

Expense Rent shall be abated for

14.
2

Section

or

of the Subleased Premises.

entire award made in colinection

shall belong , t, o 'and

of all

or less, then this Sublease shall not terminate but the

and Airport Operating

in

cost

taking

on account of

trade

or repairs that

fixtures,

may

remaining portion of the Subleased

of

Bureau' s occupancy, but

award

City

or
and

Authority

or

if and

other
the owner of

ARTICLE XV

SUBLETIl' NG

ASSIGNMENTS AND

1 AssiRnment and SublettinR of

15.

Section
not, at

any

this Sublease,

pledge or otherwise encumber

any

interest hereunder;

nor enter into

thereto, nor

permit

any

employees, invitees and

hereinafter

purported

permit Authority,

and
this

which Authority'

at its

sole discretion. It

for

Premises

or

any

respect

authorized agents,

portion thereof (

purported

Transfer, without Authority' s

force or effect, shall not confer

or estate

any interest

Sublease

means

by

withheld

for

conditions of this Sublease sball

extend

of Section 15.2 constitute, the sole

may be

requested.

The consent of Authority may

be

no reason whatsoever, or conditioned,

and be

liable

granted, or

transferee ("Transferee"),shall constitute a default under this

Sublease. The provisions

or

Do

hereby

at its election,to terminate

consent
s,

any

Subleased

r
ittempted !>

written consent, shall be void and of

in the

to

such'

or estate

mortgage,

a Transfer")
"
without first procuring the written consent

as

collectively' referred to

term

the

license or concession agreements with

cupythe
Oc:

AuthO{ ity.Any

prior

any

Sublease, transfer, assign, sublet,

pames other than Bureau,its

or
third ~

visitorsto

individually and
ofthe

this

time during the Term of

Subleased Premises. Bureau shall

binding

is agreed that all terms and

on all

acts and

Transferees as may

omissions

the right to directly terminate

any

Bureau may be terminated.

all costs
in connection

with

to

be

by any

be approved by Authority. Bureau sball be

Transferee

this

Sublease. Authority reserves

Transferee for any cause for which

Bureau

shall

reimburse to

and expenses, including attorneys' fees, which Authority

Transfer, and all negotiations and

and payable within thirty ( 30)

due

affecting

incurs

Authority, as Additional Rent,

by reason of or

actions with respect thereto, such Additional Rent

days of receipt of a

statement of

such
costs
Should

Authority . Section 15.2 Procedure

and expenses from

Bureau desire

to make a

Transfer

for

Transfer.

hereunder, Bureau shall, in each instance, give

written notice

Authority

least

at

Transfer, specifying in

proposed

identifying

and specifically

date thereof

be ac ompanied, in
a copy of
other

such notice the nature of

proposedsub- sublease, license, concession

the

statements)

to Bureau of its ~intent

Transfer upon ~terms and subject to

as a condition

of

agrees

that

to be

to be

waiver

considthereof
eration

pay

will

Bureau by

portion

Authority

to

thirty (

Bureau, by mailing

the

(
Transfer, or ii)

the

conditions provided for in

of Rent

from Transferee. The

any Transfer prohibited by this Article shall

any such

Authority hereunder. Section 15. 4 Adiusbnent to

Transfer,

nor shall the same

as

Rents

that Bureau shall make

permitted

Transfer

be

deemed

of

Result

hereunder of all

the Subleased Premises ( the "Transfer Space"),

then Bureau

for

the

amount

of

as

Additional

Rent:

In
a)

as Additional Rent an amount

account
paid

improvements, equipment,

thereof, the

of

Al; 1thority

but not limited to,sums

leasehold

from

make

shall

the following

pay

or

event

the

to

Bureau

Rent fol owing

a consent by Authority

of

a Transfer. In
or any

require in order to

of any right or

remedy

in

agreement and any

Authority' s consent

'.'
acceptance by Authority of the
payment of
be deemed

by

the imposition of the conditions described in

,
reasonable. Section 15.3 Acceptance

is

not

may

Authority

withhold consent to
)
(
do so, either i

to

Article.Bureau acknowledges and

Article XV

notice shall

Transferee. Authority shall,within

suitability of the
to,~'

determination as

consent to such

this

proposed

or permit agreement,

or permit

after its receiPt ' of sfich notice of a proposed Transfer

written notice

the

or rmancial information (including without limitation, three years audited

documents

a
30)days

Transfer and

Transferee. Such

proposed

ISC of a sub- sublease, license, concession

the !:

finaocial statements of cenified finaocial

this

such proposed

the

such

date of any

prior to the commencement

60)days

sixty (

of

for

the assignee,

other

to

all

for or

the

furniture, furnishing or

equal

the case

sums and

proPerty),

other

an

assignment,

consideration paid to

by reason of such

sale of

personal

of

assignment (

Bureau' s

less, in the case of a

unamortized capital

provided

by

Bureau' s

including,
fixtures,

sale

Construction Contribution

as

equal

an amount

all direct, out of

to

pocket expenses incurred by Bureau in entering

and

assignment;

In the

b)
Additional Rent,

the

at

of sub- sublease, Bureau shall pay Authority

case

time

same

the "

of
50%)

fifty percent (

as

the Base

Fee"payable

15.4 "
Fee"

the

Transferee

s operations, whichever

Transferee'

of

sball

Monthly

license or

default of

Rent, Additional

Authority' s

without

or change Bureau' s

Expense

from

this Article XV. Consent to one transfer

against Bureau

without

Transferee

the

Transfers or
obtaining

Bureau

this Sublease

shall not release

action

Code,11

and all monies or

such assignment shall

bepaid

assigned

in

this

Section

of

obligations

of

to

release

sball

Rent, Airport

Bureau under this

any provision

of

any subsequent transfer. If

Sublease, Authority

may

proceed

directly

and then

against the Transferee

Sublease. Any action by Authority against

the Transferee. Authority may consent to subsequent

Sublease

by

shall not relieve

to

of

violation

XV

Article

not a waiver of

a consent

remedies against the Transferee, or

the liability of
is

is

is not

of this

modifcations

its consent. Such

Bankruptcy

any other person

against the Bureau under this

or

States

gross

sball"at the'option of Authority,

and to perform all other

defaults under this

pursuing

also proceed directly

Transfer

primary ,liability to pay the Base Monthly

Rent

prior written consent,

or

this Sublease. No Transfer permitted by

Sublease. ,Authority' s acceptance of rent

Bureau'

this

NoRelease

15. 5

'er. Section
of the Transf

Sublease or

constitute a

Operating

the

paid or payable by

other amounts

and

Bureau.Any assignment, sub-sublease, pledge, encumbrance of this Sublease

Bureau

percent ( 10%)
of

ten

to Bureau pursuant to the

termS

this

as

hereunder,

required

is greater. For purposes of

all use.,fees1..rent

mean

Rent installment

monthly,

by the Transferee pursuant to the terms reserved

in the Transfer agreement, concession or

revenues

into such

Bureau'

Bureau'

Transferee, without

liability under this Sublease

the Transferee. Section 15.

any person or entity

U. S.C.SS 101

et

notifying Bureau or

seq.the
(

be

or delivcred to Authority, shall be

delivcred

and

of Banlcroptcy,

If

the

United

the provision of

pursuant to

othcr consideration payable or otherwise to

Event

"
Ban1cruptcy

in

Codc"),any

connection

with

rCll1ain thecxclusive property

or

monies

other considerations

or

Authority shall

delivered to

paid

delivered to

or

to the

pursuant

Bankruptcy Code. Any and all

of the

constituting Authority' s property under this Section

paid

not

or

be held in trust for the benefit of Authority and shall be

prompdy

which this Sublease is

assigped

Any person

Authority.

provision of the Bankruptcy

assumed all of the

to have

meaning

of the estate of Bureau within the

of Bureau

entity

or

to

Code shall be deemed without further act

obligations arising

under this Sublease

on

or

deed

and after the date of such

assignment.
ARTICLE XVI
OWNERSHIP OF IMPROVEMENTS

the Subleased Premises,

and

all

Furthermore, title to all Alterations made

not,

Site,

the

in or

Premises

Bureau, shall, unless

otherwise provided

become the property

of

the Building,

during the Term,whether or

to the Subleased

agreement. immediately upon their completion

Date

City.

buildings and improvementsthereon sba1I be vested in

at the expense of

by or

Air' TransPOrtation Facility,

the

the Term, title to

and throughout

of Improvements. As of the Possession

1 OWnershiP
16.

Section

by written

City and shall remain and

be surrendered with the Subleased

other
Premises. Any furniture, furnishing, equipment or
property

owned

removed

ability to

a part of the freehold,

use

the

Bureau'

said

written
Premises

mo~able personal

and

premises and conduct

so

long

as such does

its

operations

shall 'repair such

notice from

to

Authority

removal

damage at its sole cost

damage caused to the Subleased Premises

as

within

directing the required

be repaired at the sole

cost and expense

not materially

the

affect

so

long

same have
Bureau'

provided herein. However, if any of

causes

and

the

the term of this Sublease

obligations under this Sublease and

its

such
s property is removed and

Premises, Bureau

any

time during

by it at any

as Bureau is not in default of any of

become

of

and shall remain

by Bureau and located in the Subleased Premises, shall be

property of Bureau and may be

not

articles

damage

to the Subleased

expense. Should Bureau fail

to

repair

thirty (30)clays after receipt of

repairs, Authority shall cause the Subleased

of Bureau. Bureau

shall

pay Authority the full

such

repairs within thirty (

30)days of receipt of an invoice indicating

repairs. Failure to pay such invoice shall

required
in

the

cost of

a default of this

consti ute

Sublease

such

as provided

Section

19. 1 below. Any property

the expiration or earlier termination

belonging to Bureau

of the Sublease, shall,at the

be to~
be abandoned by Bureau,and the

and

restore

the

exp~tion of

premises to good

order

the term of this

to

and combination

within

Sublease, , Bureau

Authority

not removed by

Bureau

at

of

the

Authority,

election

keep or dispose of such property

may

days
ten 10)
(

shall

safes, cabine~,vauib.
'
doo~and other

all

and

deliver

locks

to

after billing

therefore. At the

the Authority the keys

left by Bureau

on the

Subleased
Premises.

prior written

ARTICLE
approval, in its

design and

sole

and

anywhere in

provided that such signs are not

visible

comply with

all

City

Code

of
of

Miami

this

Applicable
and

all

signs located on

Building. Bureau,

on Watson

at its

Island, subject

and materials, directional

Watson

the

to approval

cost

the

Laws and requirements including

authorities having

elevator lobby

building. Bureau

the

requirements set forth in

those

sole

of

jurisdiction, and

Upon the expiration

Zoning Ordina~.

included
cost

in the scope

and

cost and

or earlier

expense,

must

the
termination

remove

and

dispose

expense, shall

of

be permitted

work during construction of

to

install

signage

the City Manager as to design,location, size

and/ or informational

Island in

its sole

the Offices. Signage for the Visitors' Center and Air

sole

of

the quality,

from the exterior of

governmental

to Authority' s

keeping with

in

signs are

Offices including in

Sublease, for any reason, BureaU shall, at its

Museum and exterior signage for Bureau shall be

the

provided all

from all

must further obtain approval

of

17. 1~.
Subject

Section

the Air Transportation Facility, BiU' eau, at

styleof

and expense, may install identification signage

the Offices,

discretion,

SIGNAGE

xvn

accordance

signs pertaining

with an

to the Subleased Premises

adopted, uniform directional

signage program established

throughout

ARTICLE xvm
RIGHT TO TERMINATE

to cancel
fol owing

to

18.1 RiJtht

Section

this Sublease upon occurrence

of any

Operating Expense, Airport

Possession

CUmulative

Date

of

Either Party has

unconditional right

the

Operating Expenses and any

Annual Expenses") for the first Sublease

lJlatively
sball cll~

the

Monthly Rent, Subleased

projected Base

events: a)If the

hereinafter

Terminate.

exceed five

hundred

Premises

Additional Rent (

Year

effective as of the

and forty-six

thousand

dollars ($

546,

b)
000); r..
.
or':
. If the preliminary construction

as

prepared

the City' s

by

the

cost as determined

upon
Drawings

the

Sublease

Co~ tant

after

estimate

th~Design Development

by

the

receipt

If the actual
d)

of competitive

bids, based

the City' s Consultant' s Construction Documents,

excess of

and Specif cations, is in

2 Notice
Section 18.
000).

this

Building,

is

excess of six million dollars ($6, 000,000); or

construction

cancel

preliminary construction cost

the ,

the City's

as prepared by

Building,

Phase,
in

of the

the Schematic Design Phase, is in

Co~
tant after

000);or c)If
000,
mil ion dollars ($6,

of

estimated

of

excess
six

cost

inaccordance

to

with the provisions of

Sublease shall notify the non-

canceling

If

Terminate Sublease.
Section

Days

000,
million dollars ($ 6,

either Party elects to

18.1, the Party canceling

Party of

Business
terminate in writing withinten (10)

six

its

intent

of its receipt of

to

the

in

petition
inability

bankruptcy

pay its debts

to

crediton; ( iv) of

defaulting

in

filing of a pleading in

the

or

they

as

admitting

an answer

answering,

come

due; ( Ui) of

the material

allegations

petition ( tIed against it in

entry of an

The

it or of

assets, and this order, judgment or

its

for the benefit of

if

continuing

consenting

decree

by

to, or

v)

court of competent

any

receiver, trustee

decree

its

or

or

or

days,or

sixty ( 60)consecutive

for any peri~of

of,

ban1auptcyproceeding;

orappointing

ban1aupt,

admitting in writing its

general assignment

any

judgment

order,

jurisdiction, adjudicating the Bureau as

of

any court of record

or liquidator

and in effect

unstayed

this Sublease is taken under a

writ

of

execution. <'In
: '.,

the event this Sublease is assumed by

the provisions () f

11

USC

shall
the

the, Bankruptcy,

Reform Act
rtisteC
t:

et seq.),andthe

provide

Bankruptcy

adequate assurances

of

Code ( including, but not

Adequate

such Adequate Assurances

under

have the

future performance of

be ,entitled to

all remedies

provided

immediately

by

punuant

to

Bankruptcy Code) (

as

this Sublease

as are

the requirement
to,
does

the Bankruptcy Code

right

to a trustee

shan cure any default under this Sublease

not cure such

within

the

required

and

by

ofSection 36S(

b)(
I))
referred
(

default

and

provide

applicable time periods

be deemed

the Banlauptcy Code, then this Sublease shall

the Authority shall

assigned

referred to

of 1978 (

Assurances)and
, iftb.e trustee

to as

by

limited

or

rejected automatically

provided

and

to possession of the Subleased Premises and shall

the Bankruptcy

Code for damages

for

breach or termination

of
Sublease. b)Remedies in Event

this
treat any one

thereupon

at

or more of

of Bureau' s
Event( s)

its option, without

person, the
equity,do

the

Authority

anyone

further

Default

Bureau' s

every

Default. The

other

to

right or

Notwithstanding
following: i)

the

remedy

existing

at

law

Bureau' s

Contribution and Additional Construction Contribution, if applicable, and any

market

Bureau or any other

or

of
the

fair

Authority may

as a breach of this Sublease, and

notice or demand of any kind

shall have,in addition to

or more

of

rent, Authority

may

bring an action in court to

terminate

credit

of

Construction

same against

Bureau' s right of

this . Sublease and to collect any other

Sublease.

portion

sum

of money and

agree that the Bureau shall have the

the payment of Rent,

provided

all

reasonable cOili- t CO~ b and attorney' s

on date
~ of the Event of

any

Default through the

the

Authority,with knowledge

this

of any breach of

invalidate such

Sublease.

any right

under

covenant

deemed to have

subsequent

been

or

it

Sublease

waived

by

provision or

breach

observance

Notwithstanding the

the Authority to enforce any

any

or

the Authority,

affect

to

the

Bureau,

perform the cost of

of eighteen
shall be

that Authority shall not be liable

in

the right

consent

receipt

Wrilin2. The

Sublease by

the

to

be a waiver

foregoing, Authority must

Authority

has

of

in

any

the

of

any provision

advise Bureau forthwith

knowledge of.
No failure on the

or provision contained in

unless

of Rent

Bureau or of

or performance of any of

this

Sublease, or

writing, shall discharge or

the Authority

to enforce it in the event

covenant or condition of this Sublease shall be

the Authority unless the waiver

be

matter to which the

which

covenant

default. No

by

the Authority to any actor matter must

particular act or

the

this

this Sublease, shall not be deemed

in writing of any breach of this

of

amount due for

damage resulting to Bureau as a result of

or covenants of

of

agrees

to

date of such payment, and

interest thereon at the rate

upon demand. Bureau

default on the part of the Bureau in

conditions, agreements

Default with respect

the expense of

and , at

action. c)
Waivers and Surrenders to Be

such

the Parties

such expenditure, shall be deemed Additional Rent and

of

payable by ,Bureau to Authority

to Bureau. -for
::

fOregoing,

on such
18%)

Perform, on behalf of
ii)

by Authority, tOgether with

percent ( 18%)
from the date

of

terms of this

in addition to the full amount

lease which Bureau has failed

obligation of Bureau under this Su~

whichperformC'..
l t\ e

any waiver

Authority,

eighteen percent (

commenCing,

fees.

the

to cure any Event of Bureau' s

right

period

part

Notwithstanding

that Bureau pays to the

of Rent due, interest at the rate of

of

thC

any amounts of the Additional Constnlction

or

Contribution which have not been reimbursed.

by

due under

In such event, Bureau shall not be entitled to reimbursement for the unamortized

of Bureau. s Constnlction Contribution

any

damages

in writing

be

and shall

in writing. Consent

apply only with respect

is given and shall not

of

to

relieve the Bureau

the

from

Authority' s Default
written notice

remedy existing
grace

periods

arbitration

Authority, the

the

on

breach of this Sublease, and thereupon at its

as

periods

and cure

set forth

to

compliance

with all

within this Lease, and the

Article XX of this Sublease),

set forth in

as

Bureau shall have, in addition to every other

equity (but subject

at law or

option, by serving

one

Applicable

right

Laws, the

requirements pertaining
or more

or

of the

to

following

remedies:
i) the

right

to a

similar relief, available t' o it under

j

US, specific
mlllvtat1\

writ of

applicable

,'::"

law

performance~ injunction

against the Authority ( including

I'

the members " of its'

goveniing body, and its officers, agents

however, that iiI

event shall any member of suCh

agents

or

DO

reprcsentativ~

be

or

other

or

all of

representatives) provided,

governing body

or

liable for any of the A~thority' s

personally

any

or

any of its ofticers,

obligations

to Bureau

bereuDder;
ii) the

from such default.

Authority and Bureau' hereby expressly

19. 3 Mitistation.,

Section
acl nowledge

right to obtain damages resulting

that each
and a~

as a consequence of

shall

have

an

affirmative

obligation to mitigate their

respective damages

default by

the other.

ARTICLE
ARBITRATION

XX

Arbitration

Panel") sball be

or

relating

Section

20. 1

established

to this

to

A panel

Arbitration.
resolve

any

Sublease. ( excluding

any

controversy,

dispute or breach,

controversy, dispute, breach

of arbitrators ("

arising
or

out

of

Event of

payment of Base Monthly Rent and

Bureau' s Default with respect to the

Airport

including
Operating Expense Rent),

Non-monetary
a)
to:

but

not limited

of

Whenever the
Authority or Bureau. b)
s actions

either

to

disputes

including

alleged

term reasonabl
"e" applies

defaults
to

Authority or Bureau'

Wherever under the Sublease

c)

unreasonably withheld
d)

can or cannot be
whether

or

Rent and

Monthly

Airport

Rent.
whether

bas occurred; ii)

( whether

which " shall not be

delayed" .

or

Disputes concerning: ( i)

e)

required

other than the payment of Base

Monetary disputes
Operating Expense

is

approval

an

cured

not

or

within

default

or not a

described in Section

default as described

19.

in Section 19.
1

the time period set forthin said Section, and/ or in)

(

Bureau ~r any

not the

as

person

holding by, through

or under the Bureau, (in

the event of a defatJIt whiCh caD not be cured within the time
frame

in Section

required

1)
ingood faith
~
and promptly
19.

nd continued to

diligently and

default.

action ~sary to cure the

has commenced an
the

action

in court with

payment of Base

anything herein to thecontrary,

is related

to

respect

reasonably

The Parties

to

Monthly

a:

prosecute all"

agree

an

that .in

Event of

event that Authority

the

Bureau' s Default pertaining to

Rent and

the

commenced

Airport Operating Expense Rent, notwithstanding

Bureau may counterclaim and/or litigate any matter

in

court

which

or

arising

out

of

Authority' s

2 Procedures.
action. Section 20.

These procedures

i)
a written demand made
written

demand

made by

the

name and address

of
described

of

the Authority at

by
Bureau

or a written

its

10)days

arbitrator

demand

at

any

Event of

the Executive

Sublease.

Arbitration will
a)

Director on behalf

containing a state~nt

of

any

time

after

an alleged Event

the default

of

be

commenced by:

the Authority

or

and the name

by

of
and

the

the

Executive Director on

behalf

Bureau' s Default ( as

address of

made by the Bureau specifying the default and the

and

the question to be arbitrated

a written demand made

its arbitrator; ii)
(

in Section 19. 1)specifying

alleged

this

govern any arbitration according to

will

name

its

and

arbitrator

address of '

time after an

Authority' s

Default (

after its receipt of the

as
written

b)
described in Section 19.2).
Within ten (

demand, the other Party will

give the

days after the appointment of the

third arbitrator which shall

Every

c)

has been

an

satisfy

referred to
the

as a "

his

or

of the. Parties to this Sublease; ( ill)

limitation, any bias towards

or

against)

If either party' shall fail to

of the written demand, then

shall

act in

to
arbitrator.

same
mllnn!! f

the
designate

appoint

no

member of the American

In addition to the 'foregoing

no

Member shall be

Bureau

person

during the five ( S)year

each Member shall be neutral and

Member shall be affiliated with either

conflict of interest with ( including, without

Party ~.

designate

Member within ten (

such other party may

American Arbitration Association

of the
'

or

appointment; ( U)

Parties' auditorS; ana ( iv) nO Member shall have

d)

conditions: ( i)

following

her

Member").

employee of either the Authority

period immediately preceding

independent

arbitrators shall meet and

member of the Arbitration Panel must be

criterion, each Member shall

or

two

the Arbitration Panel.

consti\Ute

Arbitration Association (hereina~

who is

arbitrators, the

two

to

designate

10)days after receipt

request the President of the

a Member, who,when

as if he had been the

Member designated

Florida

Chapter

so designated,

by the

party

so

failing

an

e)If the two

third Member within

of either of

ten (10)days

the

designated by the President

Members appointed

two (

who shall appoint such third

frOm the last

are unable to agree upon the

Parties

date of designation, then upon

or either Party, such third

2)
Members,

of

by the

the request

Member shall

the Florida Chapter of the American Arbitration

be

Association,

Member within ten (10)

( days
be commenced within thirty 30)

A hearing shall
days of the request. f)

following the selection of the Arbitration Panel. The Parties shall each make a good faith effort
to cooperate with each other in all
to

Parties

the subject dispute.

and

respects

court

reporter shall

the Arbitration Panel shall use their

days. The Parties shall be

10)

entitled

at the

make

best

to

or as determined by the Arbitration Panel.

witnesses

in connection with the exchange

efforts to

Arbitration

relevant

a transcript of the hearing.The

such pre-

The

of documents

conclude

trial discovery

Panel

the hearing within ten (

as

they

shall have the

may agree,

right to

question

hearing, but not to call witnesses. The Arbitration - Panel may grant continuances

Parties.

The Arbitration Panel may render

request briefs

on

or

any

filed with the terms and

sball

render

the schedule set

are

briefs

event

Arbitration

deU; rimnad~ n

may

no

later

hearing. The Arbitration Panel

the

within such

hearing,
of

time, unless the

ball be selected as described

new Arbitration Panel $

shallrender

Panel

but in any event

thirty ( 30)days after receipt

within

submitted,

briefs.If no determination is rendered

otherwise, a

or

thirty (30)days from the conclusion of the

a deterInjnation within

and ~
the

by the Arbitration Panel,

following the commencetnent of

45)days

forty- five (

hearing,

Any and all such briefs, including reply briefs, shall be

all issues.

on

decision at the close of the

above,

solely upon review of the

parties

said

agree

but the new

record of

the

hearing

without
g) All actions"

further hearing.

uponand in accordanc. C With the Coinmercial Arbitration Rules

shall be conducted, based

of the

Arbitration

American

Arbitration

Panel shall apply the terms

vary modify
"
or

reform

No Arbitrator is

Arbitration

Panel

right to
to submit

Dade

be

with

an

hearing

binding

and

of punitive

e:rllminlltion on the

place designated by the Arbitration

power

to

in any tespect.

or exemplary damages. The

witnesses, and the

question at

Panel

each

have the

right

issue.All

in

The Arbitration Panel selected hereunder shall agree to observe the

County, Florida.h)

Arbitrators in Commercial

American Arbitration Association and the

majority

the Sublease Agreement

at such hearing and to call

theprivilege of cross-

Code of Ethics for

award

of

to the Authority and to the Bureau who shall

counsel

held at a

matter before them, the

this Sublease Agreement, and shall not have the

terms or provisions

to make

be represented by

evidence

arbitration hearings shall

authorized

Association. In determining any

of

any

afford a

shall

hearings ~ decisions of the Arbitration Panel

American

Bar

Association,

Disputes promulgated by the

any successor code.

or

with respect to any matter referred to it under this Sublease

conclusive

shall

on the Authority and Bureau and enforceable in any

shall

The

decision

of

be fmal,

court of

provide

a written explanation

competent jurisdiction. Together

with the determination, the

of the basis

for the determination. Each party shall pay the fees and expenses of the

Member of

the Arbitration

Arbitration

Panel designated by such

and

party,

Panel

such party' s counsel and

witness

fees,

Ih) of all expenses of the third Member of the Arbitration Panel.

Arbitration Panel will be fmal and

of the State of Florida and
entered in any CoUrt

non-

appealable,

judgment upon

and may be enforced

the award rendered

by

The decision of the

according

to the laws

the Arbitration Panel shall be

having jurisdiction thereof.

ARTICLE XXI

NOTICES
21.~Notice; All

Sectio~

be given

shall be
fu Sublease
~

pursuan{

or by certified mail-addressed to the

the

the

same maybe changed in'

day

on

which

or the date of

personally scrVed,

actual

ommunicatioDS which

o~
c;

notices or

shall

or may

in writing and shall be delivered by personal

parties

at

writing ~ m time

their

respective addresses indicated

time.Such notice shall be

to

or if by certified

mail,

on the ,fifth day

below or

deemed

service

as

given

on

after being

posted

receipt,whichever is

earlier.NOTICE TO

Floor Miami,
9*

AUTHORITY: Executive
Sports Exhibition
&
Director Miami
SW
444
Authority

FL 33130 NOTICE
TO BUREAU: President
and CEO
Greater Miami Convention &

2 AvemlC,

Visitors Bureau
Suite 2700 Miami,

701 Brickell Avenue,

City of

FL 33131
WITH COPY TO:
WITH

COpy

Miami

444

Avenue,

SW 2
10*Floor

TO:

City Manager

Miami, FL

33130 Greenberg,
ct al

Traurig.
FL 33131 ARTICLE

XXII

QUIET

1221

Brickell Avenue,

ENJOYMENT Section 22.1.Quiet

covenants that the Bureau. upon

paying

the

all

23111 floor Miami,

Enioyment. The Authority represents,

Rent

and

all

warrants and

other charges.

and

performing

Subleased Premises during the Term without hindrance

Penons

or

molestation by Authority

or

any

each

agree

claiming under the Authority.

ARTICLE xxm

ESTOPPEL CERTIFICATES
Section

1.
Estoppel Certificates. The Authority and the Bureau
23.

at any time and from time

to

time, so

long as this Sublease shall remain in effect, upon not

than ten 10)

( daysprionvrit en

less

and deliver

the other ~'.a

to

and in

full

force

and

effect

as modified,

other

have been paid in advance,

charges

this Sublease is

known

rCquest

by

the other

siltement' in

Party,to
, execute, acknowledge

writing certifying that this Sublease is unmodified

and effect. o
( r if there

have been modifcations, that

it is in full

stating the modificatio~) and the dates to which the

any;and Stating' whet1ier any default

if

by,or any notice of default has

Rent and

under the terms

been served by,the

force

of

Party giving

the certificate.
ARTICLE XXIV
REMEDIES

or

CUMULATIVE Section

24. 1.
Remedies Cumulative.

to the Authority or the Bureau shall be considered

reserved

remedy, but shall be cumulative and shall be in

given

under

and remedy
from

time

the

to
Authority

this

given
time

or

waiver

by

at

the

of

Bureau. No

from

any

any

this Sublease shall be

law

thiS ,Sublease

and as often

right or power arising

to bea

Sublease Agreement or existing

cumulative

as occasion

or

Agreement

default

default or

shall

any

remedy confer ed upon

exclusive of any

equity or by statute; and

in

other

every other remedy

addition to

every power

to the Authority or the Bureau may be exercised

may arise, or

delay

No

or

as may

omission of Authority or

impair

any

be

Bureau

deemed
to

exercise

expedient

by

any

right or power. nor shall it be construed

acquiescence in it.The rights of the Authority under

and the failure on

the

properly any rights given hereunder shall not operate to forfeit

part

any

of

the

Authority

to exercise

Section

24.2.Waiver of Remedies Not To

breach of any of

covenants or conditions of this Sublease Agreement shall

the

be a waiver of any

further or succeeding breach

Be Inferred. No waiver of any

or

other breach

of the

be a

to

waiver

same or

similar

of,

acquiescence in,
or

be

construed

consent to

to
any

covenant

or condition.
ARTICLE XXV SURRENDER AND
BOLDING

OVER Section 25.1..

Surrender

the Bureau

Term

Subleased Premises

shall

to the Authority, together with

made

improvements, furniture,trade

or nab1re, which the Bureau

in

to be

is deeJ: Ded

upon the

Subl~ and
~, together

all alterations,

have instal ed or affixed to the

fixtures),

in

the

Bureau

shall

the

the

Authority

from and against

Authority, founded upon

all

the termination of

this Sublease

Agreement

yield up immediate possession of

at

the option of the

is withheld

a sum

the

of

Year

the

the

kind

Premises for use

Subleased Premises (

whether or not

made

the Subleased Premises

expenses

by

any

succeeding

are

which the

Bureau shall indemnify, defend and

Authority

shall

hold

Bureau

the

Authority, to

the Rent

Subleased

Premises

harmless

against the

or payable

otherwise, the

Bureau

Authority

and, failing so

to

for

the whole

to Authority

of any right of entry

shall

do, agrees,

time such

possession

to two hundred ( 200)percent times 1/

365th

of

for the prior Sublease

set forth in Article VI.The provisions of this

Authority

Holdin~ Over. At

or

to the

pay to the Authority

day equal

paid

Upon

25. 2.Ri~ hts

by lapse of time

per

as

waiver by

Subleased

ofany

property

delay occasioned by the failure of the Bureau to surrender

Subleased Premises. Section

the

aggregate

claims

any

is"condition, free and clear of any

the~
as "

repay the Authority for all

and in addition
incur by reason of it,

changes,

with

and all subleasehold 'mortgages, liens, encumbrances and claims.If

not so surrendered,

last day of the

machinery,' e<
iuiPment or other personal

fixtures,

may

any and

with the operation and maintenance of

connection
theproperty

Term. On the

peaceably mid' "quidiy leave, surrender and deliver the entire

additions and other improvemeuts

and all

at End of

Article

or

shall
reentry

not

be

asset forth

held to

in

this

be

Sublease Agreement,

or -any

other act in apparent affirmance of the tenancy, operate

tenninate this Sublease Agreement and the

term

granted

for the

as a

waiver of the

right

to

for any

period still unexpired

breach of the Bureau under this Sublease Agreement.

ARTICLE XXVI

MISCELLANEOUS PROVISIONS

and

1 lIw' ess
26.

Section

this

statutes and ordinances. and terms of

ElUCSS.

Subject to

Subl~ governing the use

facUity, Bureau,

the

of

shall have ingress

agents, representativeS; members, visitors and invitees

its

and regulations,

rules

egress to and

and

from theSubleased

be binding

Subject to all

by mutual agreement,

Bureau

this

Sublease. Such

to

shall

have

amendments shall be

the

benefit

the

Sublease

solicit or secure this

and

of.

AssiJtJ)

abilitv

U1e respective successors and

shall

and Bindin2

that

it

to pay any person

not the obligation to amend

by

Authority and

Bureau and shall be

of this Sublease. Section 26. 5

not

employed

or retained

has not. offered

employed

as~

parties hereto. Section 26.4 Amendments. Authority

effective only when signed

that it has

AlUCCment. Bureau warrants

This Sublease

heirs,executorS,. legal

the right but

as a part

incorporated

and AssistDS.

Sublease
respecting the rights of assignment or subleasing, this

of

igns
and

provisions

26.

assigns. Section

successorsand

Agreement shall be binding upon andinure

Successors

parties .herein, their

upon the

representatives,
Effects.

Section 26.
m;~,

PfP.

by

Award

of

any person employed by Authority to

to pay, paid,

Authority any fee,commission, percentage,

brokerage

or agreed

fee,or

gift of any kind contingent

or resulting fromthe

upon

Construction

of

Attorney'

s Fees

expenses, including

AstI' eement. This Sublease shall be construed

enforced

and

award of this Sublease. Section 26.

ac ording

to the laws

7
of the State of Florida. Section 26.

and Expenses. In the event

reasonable attorneys

fees and

of any

court costs, at both the

trial

litigation

between the parties, all

and appellate

Section

26.8 Waiver of

knowingly, irrevocable, voluntarily

respect of

any

action,

and intentionally

Jury Trial. The

waive any

proceeding or

or in connection with

based on

counterclaim

Sublease or

this

right either may

any

to a

have

this

Parties hereby

arising out of, under

Sublease, or

amendment or modification of

any other agreement executed by and between the parties in connection with
any course
any

of

conduct, course of dealing, statements ( whether verbal

Party hereto. This

Authority

Bureau

and

subject

waiver

of

jury

any

provision

paragraph,

sentence,

J1t. Rinder of the Sublease

by

of Sublease.

the

essence as

by
in this

Sectiori 26. 9:"

Severability. If any
clausC;

shall be !:
Onstrued ~if

Conditions

of
the

Time of

26. 10

to the perfOflnl nce of the

Bureau

of

and

expressly

Essence

extent

as

to
is

thereto, time

Covenants
of

Sublease

Authority. Section 26.11

of

f!

invalid,the
isheld
l'

the fullest

provided with respect

provisions of this

the

convenience and for

Captions.

The

andin

reference

captions

contained

no way define,

this Sublease

the

intent

of

any

provisions

and Covenants. All the provisions of this Sublease

conditions as

provision

part were never included

such invalid

valid imd enforceable to

to any extensions

Subject

be the scope of

or

be

law. Section

the

prescn'

Sublease, or

for

phrase, or word, or the application thereof,

Sublease are inserted only as a matter

limit or

this

Sublease, or

written) or actions

or

is a material inducement

herein and the SubleaSe shall be and remain

permitted

this

entering ~the

transaction.

Sublease, or

trial

by jury in

trial

well

as

covenants,

Agreement

thereof.
shall

Section

be deemed

as though

the

26. 12
and

construed

to

words specifically expressing

or importing
covenants
26.
13

and conditions were used in

Bureau Obli2ations

the expiration or earlier

Termination. All

termination

the expiration or earlier

payment obligations

Survive

of

obligations

of

each

sepante

Bureau hereunder not fully performed as of

the Term of this Sublease shall

termination

of the

provision. Section

survive

Term hereof,including, without

limitation~ all

Section
when it has
persons

ac umulated

26.

14 Radon.

in

a building

are exposed to

who

guidelines have been

found

it

hereto shall, .at the

and

your county p1,1blic

request of either party, execute a short- form

Public

lease and

The

parties

have it

of Dade County, Florida.

Records

UCh of the provisions hereof as may be requested

lease shall have inCiuded- therein $

documentary stamps whi~

any State

ttached
~ to y
~
h legally _
must be _
or all-of said papers, and

applicable Dade CoUntY and

the

cost

State transfer taX sball be paid

full by Bureau. Section 26.16 Duplicate 0ri2inalS. This Sublease may be

in

executed

State

and

in Florida.Additional information regarding Radon

in buildings

either of the parties. The cost of any such recordation, cost of

of the

gas that,

sufficient quantities, may present health risks to

in

the purpose of record~in the

properly acknowledged for

by

radioactive

unit. Section 26. 15 RecordinR, Documentary Stamps.

health

of Florida

is a naturally occurring

over time. Levels of Radon that exceed Federal

Radon testing may be obtained from

Such short- form

Radon

in any number of copies,each

which shall constitute

of

original of this Sublease. Section 26. 17 Third Party Beneficiaries. The City .

an
is a third party

beneficiary of this Sublease

and

has the right to sue to

enforce

performance of

any of

the Bureau'
s obligations
thisSublease. ARTICLE

under

Action.Bureau shall have

Policy and
taken

disabilities.

to

and

shall

institute a plan for its

veterans.

Section

27.

mnative

Aff'

achievement which will

and

require

promoting

Aff'
rrmative

ActionlEqual Employment Opportunity

that

for

action

work

In

of such a

their business

is

place

as it relates to

policy/ plan,

in

hiring,

frring, training

Bureau shall submit a

be

women, minorities, individuals with

Such plan will include a set of positive measures which

nondiscrimination in the

indicating that

ACTION

in place an

provide equal opportunity in hiring

to insure
lieu

AFFIRMATIVE

XXVII

will

be

taken

and promotion.

Statement

of Assurance

WITN,

MIAMI.CONVENTION
U

SESyA ( ~
1) ~~

r:~~
Alvin

West Print

Name
2)
~~._,&~.
Caro
yn
q~

Brownat. in

EXHIBIT A
FUNDING AGREEMENT
The

and

City of Miami (" City''),

the

Parties'')

Greater

the Miami

Miami Convention and Visitors

Bureau") (

Bureau ("

3,,/ day ~.

of this .

as

Authority (" Authority")

and Exhibition

Sports

of

collectively

the

1997,are executing this

Funding Agreement hereinafter " Funding Agreement"

Agre mentTj. his Fundj.ng Agreement describes the

or "
defined

City. shallbe ol?ligated

below) which

to

fthe .Project,and
with thedevelopment cicontribution

d construction
the development ~

to

construct

or

install

establishes the

amount

Bureau

Improvements (as hereinafter

on

the Property in connection

s financial
of e Bureau'
~

of
the

Project.

TheCitj and
RECITALS I)
of

the 14th day

has

leased

entered into
e_.
Authority ha~

a portion of Watson Island referred to

to Authority

the Florida

Transportation (FOOl)

Department of

Air Transportation Facility a copy of which is

The
as Exhibit "
and 3)
If';

Air Transportation

may

Facility

dated as

of

in

the

Agreement

Interlocal

Air
Transportation Facility"
the"
(

The City- bas entered into

Facilityand
"); 2)

Transportation

Agreement

August 1997 (the Interlocal

" Agreement") whereby, inter alia, the City

as the "Air

Island

that certain Interlocal

ajoint participation agreement ( JP

for the development of

with
A)

the Watson

attached to the Interlocal Agreement

Agreement provides that

Interlocal

be used for a regional visitors

a portion

of the

center and offices related

thereto, including

supporting offices

and
Sublease

of Bureau; and

Bureau entering into

The Interlocal Agreement

4)

a mutually

is

contingent

upon

Authority

acceptable

The City has entered into a Professional Services

Agreement and Funding Agreement; and 5)

Agreement

with

on to
, provide
the City

finn

the

certain

aviation

copy of which

planning

of

and

Spillis, Candela

operations, archj. tectural, and

is attached hereto as

engine ring

services on behalf of

Exhibit

Authority desires to sublease

and incorporated herein by reference; and 6)

and

Bureau desires

to

sublease

Partners ( Consultants)

from Authority, the Regional

Visitors

to

Center, (

Bureau,

the " Premises")

developed

as

part of the " Project" ( the " Project")

in a form acceptable to
As
and 8)

and Bureau;

shall be

fifty- three

described in the Interloca1 Agreement; and

23, 1997, the City

September

7)On

as

the City

of- Miami approved the

Sublease

Agreement,

Attorney,between the Authority

determin~by FOOT,the Bureau' s

of the cost
53%)

of

building

financial contribution

to

the Project

public areas and fifty

the non-

of the
percent 50%)
( of the cost of building the public areas
Building, Site and

supporting

infrastructure;

and

The
9)

and construction in an amount

and

eighty thousand

Bureau has agreed to

this

funds for design

three mUlionone

not to exceed

hundred

dollars ( 53,
butionj; and 10)In accordance with
Co~

00)the
( "Bureau' s Construcd~ 1i
180, 000.

the Interloca1 Agreement, upon execution

the provisions of

provide

by

the parties,a py of

Funding Agreement . shall be attac~to the Interloca1 Agreement

as

Exhibit "

The
H).
0".

Bureau

additional

retains the right to.contribute

5
Section 3.
the Project. which .shall.be. reimbursed in accordance with
to

funds

covenants
herein. In consi<:{
eration of the foregoing and the mutual

herein

after

contained

to
be observed and
performed,
parties

the

hereto do

hereby covenant

and

as follows: SEcnON 1

a~

RECITALS AND

DEFINITIONS Section 1.1 Recitals The foregoing recitals

to
thereto

this Agreement are

and incorporated herein as if

Any
Plural And Gender. a)
ar,

as

the

hereby

adopted by reference

fully set forth

word contained in

herein. Section 1.2 Defined

the

text

of this Funding

singular or the plural, and as the

may be applicable in the particular

masculine,

feminine

Agreement

shall

Terms,

Sin~

be read

or neuter gender as

context. Terms which have initial capital letters

and are

not

be

computed

three million

on

any Additional Construction Contribution made

hundred

one

Transportation Facility

number

that

is

derived

as

fund.The

folloWs as provided for

the Bureau in

excess

of

3,180,000) and reimbursed

eighty thousand dollars ($

from the Air

by

Net Operating Income

in the

Air

shall

be the resulting

Transportation Facility' s annual

audit
and expense report: Air Transportation Fund Revenues for

Expense Year Less

AUport Operating Expenses Equals
the

Net Operating

Income

If Net Operating

shall not be entitled to

Income for

reimbursement

any given
that

in

Expense Year

is zero or less, the Bureau

particular year as it relates to

its

Additional

Construction

. EPARTMENT
4 FLORIDA D
Contribution. SECI10N
. ".
TRANSPORTATION

OF

of Transportation

shall be

PARTICIPATION

participation
.
Section 4.1 The

in keeping

of

the Florida Department

the Joint

Participation

with

Agreement,June
~
4,1993, and all subsequent

amendments
executed by

the
after

the

City of Miami. SECfION 5 BASE RENT Section 5.1 .From

day of
Possession Date, Bureau shall pay to Authority, in advance, on the first

and every calendar month

during the

Base Monthly Rent as determined

determined

by

by an

per square foot.

25)
1.

Term,the

the Consultants

and

independent MAl appraiser

Base

and

each

Monthly Rent for the Offices. The

consistent with the

is hereby

established

fair

market value

at one dollar and

25/

as
100 ($

SECTION

6 OPERATING AND MAINTENANCE

1 The Bureau shall
Section 6.

EXPENSES
to the

of

Sublease

the

Agreement. The Bureau shall provide the operating and maintenance

shall insure that

all subtenants of the Building. The Authority

use

of

all

any portionof the Building shall provide for th,e

the Site Operating

2
and 4.

in Sections 4.
1

described

and Site as

Building

pay the Site Operating Expenses attributed

Expenses

incurred

its proportionate

the

reimbursement to

Sublease. Bureau

to

entered into for the

the

Bureau of

.a manner consistent

result of such SUbt.ebimts in

as a

with provisions of Section 4.3 of

and paying for.

sublease agreements

services

shall

remain liable for providing

share of the Site Operating Expenses an4.other

services

required
for its use of
Subleased Premises. J SECTION 7 AIRPORT OPERATING

the

to

the

s pro

determined

payment

rata

shall
of Base Monthly Rent, Bureau

1 In addition
Section 7.

Authority, Bureau'

also pay to

Airport Operating Expense Rentj as

share of the annual Airport Operating Expenses ("

the City's

by

EXPENSE RENT

Consultant. The manner of

payment

and

annual

adjustment of

Airport
Operating

Expense

2
Sublease. Section 7.

pursuant to Section 6.2 of the

Rent shall be made

The Airport Operating Expense for

Subleased Premises for

the

the

first year after

Date

is hereby established at

four dollars and

REQUIREMENTS Section

s
and

Possession

26/100 ($4.26)per square

foot.SECTION

8 BUILDING AND SITE

Program The Bureau shall provide to the

1 Space Plan and
8.

days
(
Consultants, within thirty 30)

program for

the Building

of execution of the Sublease Agreement, a

and

Site.The space plan

preliminary

City'

space plan

and program shall consist

and determine the

Con.sultants shall
the

adequacy of

provide the
This

Building and Site.

the Bureau' s

Space Plan and Program. Upon

Bureau with. a final

and cost estimate for

Space Plan and Program

Space Plan and Program shall

be the basis for the Schematic

Documents and Specifications for

subsequent Construction and Bidding

and

this review the

the

Design

Building

and

Site.
8.
2

Section
Bureau

Approval

be

approval
be subject to the approval of Bureau which
within
unreasonably withheld or delayed. Bureau shall respond in writing to the City

the

ten 16)
( Business days of receipt of any of

of

reasonable changes

to

the

mitted. Failure
plans su~

approval,no significant

written consent. of both City

any government

with

be

Bureau'

so submitted.After

are

by
required ( i)

reasonably equivalent materials

or iii)
(
substitute~

rtages,. then City shall

period

without the prior

over the Building

jurisdiction

Documents

day
lo-

modifications or alterations may be made

provided. however, if
u;
B~

and

agency

changes,

the

withinthe

respond

shall

if any,

Documents specifying its request,

Bureau to

of

shall be deemed to constiute Bureau' s approval of

s

Design, Design Development and

DQcuments") shall

Documents ("the

Construction

not

Planand ProgJ1UJ1, Schematic

The Space

authorized to make

and

any

changes

Site, (ii)as

a result of

to avoid unanticipated

sh()
strikor
es

delays,

such changes. The costs of any

conditions;

field

such changes

the total costs for construction

H(
i)above are to be included in
ii) and (
subsections ( i),
related appurtenances for the Site,and Bureau
the Building and necessary infrastructure and

required under

of

shall be required

to

pay its proportionate share of

costs.Section

such

of the
8.
3 Bureau Improvements After approval

shall

use

its diligent
or

improvements on

effort

I,
2000.All improvements for the Building

delivers possession
constructed by the City before Authority

Bureau

Improvements

shall

Documents, the

with

of

the

and

Site

Documents, shall

provisons

Bureau'

to be

The
constitute Bureau
" Improvements".

and the

termination of the Sublease

possession thereof upon expiration or earlier

accordance with the

contractor

to
the Building and Site

City' s property
are and shall remain at all times the
surrender

City'

the
to Substantially Complete ( as defined below)

before January

Bureau, in substantial conformance

Construction

Bureau

Agreement

in

the

Building

have the

right

to

deny such

access to

Improvements. The

Bureau

perform

Completion

and Site to Substantial

work at times and in the

holidays. Also,
certain times,

the estimated Possession Date, the

manner

may

access

that Bureau and Bureau' s agents

require

weekends, and

only certain

access areas at

required

utilize

to

designated by Authority.
'
13.2 Risk

of
of Loss All materials,work, iristallations and decorations
instal ed

Building arid Site before the Possession Date

rOO.the
...

brought
on

such

materials

or

items bro~ght to

event

of

City or

shall be

or installed

Authority'

bereSIJC: lnsible

behalfshall

any nature brought upon or

Authority. or City nor any party acting.

O-!lmage or

forany

party who

at the risk of the

items on the Building and Site.Ncither

City or Authority' s

such

of the

designated by City, including nights,

Bureau and its agents may be

Section

in

City shall.

Completion

Bureau and its agents until Substantial

of such

tenns

on

loss or destruction of

date, except
in the BuUdirig' and Site by Bureau prior to such

gross negligence or
s,

early entry,City and/or Authority

may require Bureau

to

willful

misconduct.

As

in the

to such

condition

cxecute a Hold Harmless

in

Agreement,

a form acceptable to City

Authority.Section 13.

and

3 Conformance with Laws All Bureau Work

shall

regulations of
codes and
,

governmental

authorities

be

done

having jurisdiction

over

in conformity

with

the Project and the Building

and other necessary authorizations

and Site and valid building permits

appropriate

not

Any

Bureau Work

reasonably satisfactory to City in accordance with the

by

City),
shall

such

codes

applicable

object to

and

be

regulations

any such

the applicable

not acceptable to

Bureau

Work,

promptly

corrected,

at

governmental authority

standard listed above ( unless

replaced,

or brought

Bureau' s

from

at Bureau'

for the Bureau Work

governmental agencies when required, shall be obtained by Bureau

s expense.

applicable

expense. Notwithstanding

into
any.

failure

or

previously approved

compliance with
by City

to

City shall

have
no responsibility

any

4 Bureau
~ shall keep
therefore. Section 13.

mechanics', materialmen' s or other liens arising

materials

or

furniture,

out

fixtures or improvements delivered to

the Building

of

any

and Site

work .perfonned

the Building and Sitc including

upbn

free

from

or

but not

performed, materials furnished

claiming by, through
and

keep posted

on

or

the

obligations

hereunder

based

filed and are

are

not

on such

by City

shall

or

any person

right

breach

or under the

by Bureau and

Sublease,

without releasing Bureau

released

by

or

from

any

post

posting of
its

rights

any

means it shall

to such lien in which event all

rise

entity

protection

City, may,without waiving

cause such liens to be

or

at all times to

released of record by payment

10)days after such filing,

proper,includingpa,yment of the claim giving

deem

for Bureau

and Site any notices which it deems necessary for its

Building

proper bond within ten (

and remedies

or

under Bureau. Authority and City shall have the

from such liens. If any such liens

a

obligations incurred by

or

amounts paid

im' iri~at~iy be due and payable by

Bureau. SECI10N

fVIRONMENTAL

14E1'
Section 14.

ASSESSMENT

this

. ity,at its sole cost

Funding Agreement, the C

of the

Site

expense, shall conduct

any violations of
1)

hazardous materials present

Materials

and

Hazardous

a Phase I

or

any environmental activity conducted

of

environmental inspection

"
inspection ( collectively the Audit").

laws with respect

any applicable

to

any

anyor permitted at the Project; ii)

(

of the project in connection

attach to an owner or operator

Materials
existing at the Site or violation of Hazardous

any

the execution

and if warranted,a Phase n environmental

If the Audit reveals:

liability whicn may

days of
ninety ( 90)

1 Within

Laws

occurring at

the

with any

Hazardous

Site;or (iii)
from any

significant

occupants of the Project arising

risk to the health or safety of the
above being
or ( iii)
ii),
conditions described ( i),
the
of
(
any
present at the Site .(

Materials

referred to herein as an
Authority

notice (

Environmental

the "Audit Notice") including (

a detailed description
2)

Conditionj, City
1)

shall

deliver

to

Bureau

and

a copy of the Audit; (

of any Environmental Condition discovered

the
thereby; and (3)

estimated cost
and
event remediation

time period of remediating such

financial

Condition.

is required, the City, Authority and Bureau

Days from the Audit Notice

the

Environmental

date

responsibilities of the parties

to negotiate

shall

2 In the
Section 14:

have

Twenty (

20)
Business

remediation protocol which shall allocate

with respect to such

remediation. Unless

an extension of said twenty (

canceled and terminated. The

Funding Agreement and Sublease Agreement shall be automatically
however
Bureau shall have no further right or interest under the Sublease Agreement, provided
that Bureau shall remain liable for payment of its

share of expenses for all work

proportionate

performed as of the date of termination.

SECI'ION

15 BUREAU' S

sole'

its

representativc\ vith ~pect

have full authority

has designated

Bureau

IS. 1.

REPRESENTATIVE Section

act on behalf

of

prior

days
providing five 5)

by this FundingAgreement from Au, thority

may

make

s Representative, respectively. To

inquiry

to

the extent

reasonably

Consultants. Bureau'

infonnation directly to Consultants when

of same to

Authority

and

above,Bureau will communicate solely

will not make

any

any other
to,
of

inquiries
employee

City'

agents

agent

practicable
with

any time by

respect to matters
Bmeau'

and so

Representaive

covered

and

long as same in not in

Consultants,Bureau' s

Representative

Representative may further

information is requested, however, Bureau shall remit

Representatives

at

with

the

Authority' s

of or requests to,and will

or

their

such

Funding Agreement at

to

of the professional services agreement

reasonable

or any

will be made

Funding Agreement, who shall

in this

as required

with

communications

CEO as

and

and City.All

AUthority

written notice ~

inquiries, requests, instructions, authorizations and other

violation

Bureau

may changeJts ~resentative under this

FundingAgreementl. 1' C&

B1,
u

City'

Bureau' s President

in this

to the matters set forth

and responsibility to

the

Repres ntaive

same

not

City' s Representative and

any

give

of Authority or City, including City' s

a copy

as provided

time.Except

and

provid~

instructions or

authorizations

Consultant' s,and contractors

or employees, with regard to matters covered by

this

Funding Agre ment. SECfION

16

of

1 Authority has designated

AUTHORITY' S REPRESENTATIVE Section 16.

the Authority as its sole representative with respect to

Funding Agreement, who shall

the matters

have full authority and responsibility to

required

act

on behalf

the

Executive Director

set forth in this

of Authority

as

the extent

permitted by

Agreement

at any

time

Authority

law.

may

change its representative under this Funding

5)
days prior written

by providing five. (

authorizations
All inquiries, requests, instructions,
the

notice to

Bureau

City.

and

and other communications with respect to

Authority will be
matters covered by this Funding Agreement from

to Bureau'

made

s Representative and City' s Representative,

respectively.SECI'
ION 17 CITY'

S REPSNTAIVE
representative

with respect to the

authority

the.extent

and responsibility to

City.as

required

City maychangc its

by law.

permitted

days
viding five 5)
(

PI?
any timeby
.

All inquiries,

covered by

of.

requests,instructions,

this

in this,Funding Agreement

representative

prior written notice

under this Funding

to

autho~tio.ns and other

Agreem~

Funding

its sole

Funding Agreement,. who shall have full

this

matters set forth in

act o~.:
behalf

designated as

has

':'
Sectiortl7. i City

t from City will be made

communications

Bureau

to

Agreement at

and Authority.
the matters

with respect to

to

Bureau'

Representaive

and Authority'
s
Representative, respectively. SECTION
RIGHT TO

18

TERMINATE

Section

1
18.

Either the City, the Authority or

the Bureau shall have the unconditional

right.

Funding

to cancel this
Agreement. as

provided

for

Rent, Subleased
any

Additional Rent (

as of
and

forty- six

thousand

cost
the City' s

estimated

Consultant

Monthly
below:a)If the projected Base
Premises
hereinafterCumulative

Operating

and
Expense, Airport Operating Expenses

Annual Expenses") for

the Possession Date

the

flI' St Sublease Year effective

or b)If
dollars 546,
($ 000);

of the

Building,

hundred

shall cumulatively exceed five

Site

after the Schematic Design

and

the preliminary

construction

supporting infrastructure, as prepared

Phase,

by

c)

preliminary construction

If the

infrastructure
Phase, is in

prepared by

as

competitive bids, based

Drawings and

Specifications,

the

A2lCCD1eDt. If_ either

City'

actual

Design Development

after the
6,

s Consultant' s Construction Documents,

000).
Section
000, 18.
dollars ($6,

to

Notice

non-

canceling Parties of its

its

constructioncosts
estimlltes

AnDua1 n
~ses, preliminary.

audlor

construction cost

FundiU

Terminate

Func: liTlg
elects to cancel this

canceling
laj,Party'
~
with the provisions of Section

Days of

theFunding

to terminate in writing within ten (10).

intent

the

receipt of

Cumulative.
proj~

as detel'II1iiled by the

" the Bureau shall

respectively.' Notwithstanding the parties right' to cancel,
proportionate

supporting

construction cost as determined by the receipt of

~
the City, the Authority orureau,

accordance

Agreement shall notify the

Busincss

City' s Consultant

and

is in excess of

million

six

Agreement in

upon

the

BuUding, Site

of six million dollars ($

excess

If the
000);or d)

000,

cost estimate of the

remain

bids,

liable for payment of its

share of expenses for all"work performed

as

of the
of termination. SEcrION

date

19

the event the Bureau

DEFAULT PROVISIONS Section 19.1 Events of Default - Bureau. In

in the timely perfonnance of

Cityshall
5)Business

provide notice to

days after

however, that

to reasonably prosecute
default within

specifically

receipt

with respect to

Business
5)

Bureau

any of its obligations

describing the

actions neces ary

such

monetary default within

five business

Bureau
defa':'
lt.

any non- monetary default which cannot

Funding Agreement, the

shall

of the notice of default to

days,the Bureau shall

all

under this

defaults

cure

have a period of five (

such default, provided,

be cured within five

in good faith,promptly

commence

default. Failure of Bureau

to cure the
( cure or commence
day period or ii)

and continue diligently

to i)
( cure

to

a monetary

cure a

non-

19.2 City

Section

of Default

the

as a breach of

any other

any kind to Bureau or

other

remedy existing at

right or

the Authority may treat such Event

or Authority shall have,in addition to

person, the City

or equity,do

anyone

or more

Agreement

to perform the cost

Authority

to City or
Bureau for

may

perform, on behalf

under this Funding

by

date

Authority upon demand. Bureau

any

damage

resulting to

Agreement and/or the Sublease under this section shall not release

refund to the
in

Change

con ection

Orders,

Bureau

any monies

paid

such termination,

of

to

the

of

and at the

Agreement which Bureau has

of such expenditure

agrees

that

interest

and shall

neither

City

Bureau as a result

of such action. Bureau understands and agrees that

prior to the effective date

every

City or Authority, together with

from the
eighteen percent ( 18%)

rate of

nor Authority shall be liable to

or

of which performance

of Default

terminate this

Sublease

obligation of Bureau

of

of

or Authority may

City

respect

its option, without ,further notice or demand of

at

iii)

with

treat an Event

Authority may terminate the

Agreement. ii)

failed

Bureau

and

may

Funding

Bureau, any

by

Sublease. Thereupon

or Authority

periods, the City

City
following: i)

of

be payable

to the contrary in the Sublease

the

expense

thereon at the

law

cure

Funding Agreement

of this

as a breach

Authority' s Remedies in Event

Notwithstanding anything

defaults,notice provisions or

to Bureau
Default

and

nor shall it

City or

termination of thisFunding

Bureau from any obligation ~ ccruing

obligate

the

City

the Authority

including

or

the Authority to

any monies paid

Construction Contribution,
with Bureau' s Construction Contribution, Additional

Base Rent,or

Airport Operating Expense

claim to such funds in the Event of Default

which

Rent and Bureau

hereby expressly waives any

results in a termination of theFunding

Agreement and/

or

Sublease
Agreement.

MISCELLANEOUS

Section

SECTION 20

20.1 Sole Obligations Except as

herein

expressly set forth with

respect

electrical; communication or other

heating, ventilating, air conditioning, plumbing, mechanical,
ii) is not approved by the holder of any mortgage or deed of
systems of the Building and Site; (
trust

encumbering the Building and Site

approved by

prudent

owner

at

the time the work is

believes will increase the cost of operation

and Site; ( vi)

City believes will reduce

or

or

binds

Authority

or

Building and Site

the market value of the

with jurisdiction over the

20.6 Time of

the ESsence Time is

of the essence

Funding Agreement. In all

automatically

given

as

the

any

City' s determination

Building and Site; or (ix) is reasonably

as to each and every

stllted

time period at the end

of

the next succeeding time

deemed approved and

otherwise provided,all references

herein

of
"
to a number

said period the

shall

period

days"shall

item
commence.

shall

Except

mean and refer to

days.Section

calendar

20. 7 Attorneys' Fees In

Funding

of the

in

approved by

term and provision of this

no written notice of
instances wh~Bureau is required to approve an item, if

within

be

is not

at the end of the

fo~.any other reason not set forth herein.

Section

disapproval- is

or

Building and Site; (~)

detrimentally affects the uniform exterior appearance

disapproved by City

City; ( v) City reasonably

maintenance of any of the systems of the Building

code
Sublease Term; ( vii) does not conform to. applicable building

governmental' authority

iii) would not be

and Site; ( iv) viol" tes any

Building

of property similar to the

and Site
agreement which affects the Building

proposed; (

any

action to

Agreement, the party prevailing in that action

shall

enforce

or interpret the terms of this

be entitled to recover its reasonable attorneys' fees

and costs of suit,both at

and

trial

on appeal. Section 20. 8

by reference in the

Incorporation This

Funding Agreement is hereby incorporated

Agreement. Any
Sublease Agreement and the lnterlocal

default

by Bureau

hereunder also constitutes

default

under the

Sublease

Agreement. Section 20.9

Notice

All notices

or other

to this Funding Agreement shall be in

shall or may be given pursuant

be delivered

by

personal

service

or

by

certified

mail addressed to

the parties

writing

communications

which

and shall

at their respective addresses

changed

in

writing

personally served,

from time to time.

or

Such notice shall be deemed

if by certified mail, 'on the fifth

given

the

on

day after being posted

or

day

on

which

the date of actual

whichever is earlier.

receipt,

Miami,FL 33131

NOTICE TO BUREAU:

NOTICE TO

President and CEO

Greater Miami Convention &:

Director Miami

AUTIlORITY: Executive

Visitors Bureau

Authority

Sports &: Exhibition

701 Brickell Avenue,

444 SW

Suite 2700
2 Avenue, 9'"

Floor Miami,
FL 33130 NOTICE.
TO CITY:
City of

Bureau

this F11Tvt-

ing

agre ment,shall

Floor

Miami, FL

have the

Director

33130 Section 20.

10

Amendments City, Authority

right but not the obligation

Agreement. Such amendments shall be

Manager,Executive

effective

only

to

amend

when signed by the City

of the Authority and

and shall be

Bureau
incorporated

Avenue', Ilf

by mutual

and

Manager ,....

444

Miami ,

SW

City

as a

part of this Sublease. Section

11
20.

Construction of ARIeCment This

Funding Agreement shall

construed and enforced according

be
to the

Waiver of Jury Trial

to
this

Agreement

laws of the State

Parties hereby

The

a trial

by

knowingly,

ir evocable, voluntarily and intentionally waive

jury

in

respect of

any

Funding Agreement, or arising out of,under

or any amendment

by

and

between

or

the

Florida.Section 20.12

any

right

either may

action. proceeding or counterclaim

or

modification of this Funding

parties

of

in

have

based on

connection with this Funding

Agreement, or

in connection with this

Funding

any

other

agreement

executed

Agreement, or any course

This waiver of jury trial

hereto.
Bureau

entering

into the

or any
invalid, the remainder

paragraph,

way

material inducement for the

City, Authority

sentence,

clause,

phrase,

If
or

word,

any provision of the

or the

Funding Agreement shall

and the

be

Funding

Agreement,

ap lication thereof, is

held

construed as if such

invaJid part

Funding Agreement shall be and remain valid and enforceable

Section

law.

Agreement

are

4
20.~

Captions. The

captions contained

'~
Of convenience and for reference and
inserted onl{:as a ttcr

define, limit or prescribe the

scopeof

executed as of the

dateset

EST:

below.

TO

ATl'

J;~./
U z&.
.:

l Foem city CIorli

APPROVED AS

in

in

no

intent
this Pl,yYIil' lg Agreement or the.

of any provisions thereof. IN WITNESS Whereof,. this FUnding Agreement has

forth

and

fullest extent permitted

by
this Funding

13 Severability.

the
of,

were never included herein

is

subject transaction.

20.

Section

to the

provision

been

made and