A MANAGEMENT THESIS

ON

(A Comparative Study of Market Coverage,

Employees Satisfaction between AIRTEL &
VODAFONE)

Prepared By
Deepak Kr. Agarwal

A MANAGEMENT THESIS
ON

(A

Comparative Study of Market Coverage,

Employees Satisfaction between AIRTEL &
VODAFONE)

A report submitted in partial fulfillment of

The requirements of
MBA PROGRAM (Batch of 2007-2009)
ICFAI National College

Prepared By
Deepak Kr. Agarwal
7NBBR016
ICFAI National College, Bareilly
(2007-2009)

Preface

In the global scenario, the companies that survive in the emerge stronger telecom
industry market have been unanimously consented as thirst juicer, India a late entrant
to the track had grown to a market at more than 10,000 cores by value in short while.
Economic reform is radically altering the industrial and business environment of India.
The globalization process the risk at multinationals into the Indian market the open door
to imports and the eminent switch over to a total buyers market have thrown totally new
demands on the marketing men at country.
Indian population which is rainbow the several cultures in a varying climate offers a
golden opportunity to global market players to fetch the vast existing potential market by
that exploit if being handled with great caution. All the companies are doing continuous
innovations on every front of marketing mix ranging from product, place, price,
promotion and packaging. The continuous process of innovations had revolutionized in
the Indian market.

TABLE OF CONTENTS

Acknowledgements
Certificate
Summary
1. Introduction
2. Objectives
3. Limitations
4. Overview of company
5. Methodology
6. Body of thesis
7. Findings
8. Conclusions

ACKNOLEDGEMENT
The goal was fixed, moves were calculated and I moved full of enthusiasm, vigor and
keen interest.
There was a time when it proved to be on uphill task, the goal seeming beyond my
reach. But as work progressed my determination and will power grew stronger and
completion of this work further confined my belief that, WHERE THERE IS A WILL
THERE IS A WAY.
Its a sheer pleasure for me to state with candidly that this entire project is a heartily
attempt to reach maximum accuracy. I therefore take this opportunity to express my
utmost gratitude and ineptness to all who have contributed in some way or the other
and been linked with the project from day one.
I highly express my sincere thanks to Mr. vivek (HRM Faculty) and Ms. Prachi malhotra
(faculty guide) that helped me throughout the training program. I also express my
special thanks to my friends who motivated me to do this project.
My deep gratitude also goes to respondents whose response was of utmost importance
for the project.
Last but not least I would like to pleasure a word of appreciation to those who has
provided their full support for the successful completion of this project.

(Deepak Kr. Agarwal)

7NBBR016

Declaration

I Deepak Kr. Agarwal, hereby declare in full command on my sense, that all the data
and analysis listed out in this project are totally genuine and without any sort of
adulteration whatsoever. I have made genuine research work for preparing this project
under the guidance of Ms. Nirupama Gurung Faculty Member, Human Resources
Management, ICFAI National College, Bareilly and neither resorted to any sort of
copying from any source, nor have taken assistance from any secondary data
resources

Deepak Kr. Agarwal

MBA End SEM.
ICFAI National College, Bareilly

Certificate

This is to certify that Deepak Kr. Agarwal has worked on the project entitled A
Comparative Study of Market Coverage, Employees Satisfaction between AIRTEL
& VODAFONE. This report or a part of this has not been submitted for the award of
any other degree of either this university or any other university. This project has done
under my guidance in partial fulfillment of the requirement for the award of MBA. This
bonafide work is original and his performance and conduct during the period was
extremely satisfactory

Mr. Vivek
Faculty Member, HRM
ICFAI National College, Bareilly

Executive Summary

In telecom industry there is two companys first one in AIRTEL and second one is
VODAFONE. AIRTEL has more Market in different state than VODAFONE.
Telecom industry is ballooning in India with continuously increasing growth rate
that news more and more every year. NCR region is no exception Infect in NCR
region industry is growing at higher rate than national average.
I have interviewed to 100 Employees across the NCR region, there by covering
almost whole aria. In NCR region AIRTEL, VODAFONE is maintaining the
position of marketing leader and employees satisfaction. I

n Market coverage Assets, AIRTEL is leading the market in providing maximum

number of content, satisfaction and services.
The conclusion regarding the Market coverage in NCR region. Airtel has more
Employees satisfaction than Vodafone.
The market demand at Telecom industry:
AIRTEL
VODAFONE

IDEA

About Employment
We believe that one of the most important drivers of growth and success for
any organization is its people. At Bharti Airtel, our Mantra for employee delight
focuses on 5 Ps People, Pride, Passion, Processes and Performance.
Bharti Airtel has been recognized among the Best Employers in the Country
for two successive years being 14th in 2003 & jumping ahead of several other
large conglomerates to an enviable position of the 2nd Best Employer in the
Country in 2004. This is a clear demonstration & acknowledgement of the robust,
progressive, people as well as business aligned Human Resource practices,
which the organization has developed and implemented remarkably in a very
short
span
of
time.
Bharti Airtel follows an open door policy to approach the management, which
helps resolve issues with mutual agreements. We encourage people to stand up
against any unfair treatment for which we have the Office of the Ombudsman,
where employees can raise any issues regarding business and workplace
conduct. Bharti ensures transparency through the various communication
policies, strategies and plans. . Regular Employee Communication Forums
provides a platform for the employees to raise issues that require resolution.
Our leaders strongly believe in facilitating and initiating activities that help
employees manage their health and well-being. Our focus always remains to
redefine leadership; we develop leaders who enable performance and inspire
their people to unleash their potential. Our people orientation reflects in our vision
of being targeted by top talent, and a key aspect of our business focus building
a best-in-class leadership team that nurtures talent at every level.
Employee friendly HR policies have been put in place, which amply reflect
the organizations concern for its people. Some typical examples of these policies
and practices include a family-day at office, half day leave for birthdays, gifts for
anniversaries, compulsory 10 days off, festival celebration with family, no official
meetings on weekends, five day weeks, concierge services, call center
engagement programs etc. These care policies and practices are applied
across
the
organizational
levels
without
any
discrimination.

From self-management workshops to aerobics sessions, yoga classes to

provision of relaxation/meditation rooms, we ensure that every employee keeps a
check on his/her fitness. Tie-ups with leading health service organizations enable
our employees to undertake periodical health check-ups depending upon their
age. This facility is also extended to employee family members at discounted
rates. The company provides Flexible Group Mediclaim insurance to all
employees, covering all kinds of illnesses, accidents and hospital coverage for
serious ailments. Apart from these specific engagements, we regularly organize
health check up camps, eye check-up camps and stress management sessions.
Some of our offices have opened gymnasiums/fitness facilities to ensure that the
fitness fanatics do not have to worry about time constraints to remain fit. At many
of our locations, we have hired psychologists who undertake personal counseling
sessions for employees.

Bharti Airtel offers a flexible compensation structure to its employees

wherein the employees have the flexibility to structure their fixed component of
their compensation according to their requirements within the ambit of legislation.

Even a sweeper in the corporate office must understand that, if he does

not keep the office clean, the visiting shareholders could question the companys
ability to manage a business if they cannot manage their premises well Mr. Akhil
Gupta Our Performance Linked Incentive (PLI) schemes are linked with the
variable component of our compensation structure. This component is linked to
both the individual performance against his/ her set KRAs (Key Result Areas)
and the overall performance of the business entity that an employee belongs to.
Our leaders and managers understand the need to bring clarity to employees
about how their roles, goals and actions align the realization of organizations
vision and goals. The mechanisms like Performance Management System (PMS)
and Talent Management Process (TMP) are the key sources of identifying the
training needs of the employees and check to competency levels for promotion.

Environment, Health and Safety

Overview
At Bharti we believe in the philosophy to refuse, reduce, reuse and recycle. The
company has taken many initiatives in this regard, both within the offices for the
benefit of our employees; and for outside world for the convenience of the people
Few
examples
of
the
initiatives
taken
are
mentioned
below:
(a) Most of the new Airtel buildings recycle waste water for sanitary and cooling of
equipment purposes e.g. DG sets and AC systems. These buildings also have rain
water harvesting systems for ground water replenishment where appropriate.
(b) All Airtel offices have energy efficient light fittings and DG sets. We also ensure
automation that enables energy savings in our buildings. Building Management
System (BMS) Intelligent Building concept is being followed in all the new Airtel
building and campuses that are coming up. The BMS controls The Heating,
Ventilation and Airconditioning (HVAC) system,, electricity load management,
water management, parking management, security and safety systems to ensure
an
efficiently
run
building
on
optimal
resources.
(c) New buildings also incorporate the concept of and Energy Wheel which
optimises energy efficiency in buildings. The AC system in our buildings adds a
certain amount of fresh air periodically; In the process of adding this fresh air the
cool air within the building vents out which may result into higher usage of energy
to bring the cooling/ temperature back. The Energy Wheel concept ensures that
as we bring the fresh air in it is pre-cooled thereby optimizing energy efficiency.
(d) Air quality is checked periodically in all Bharti Airtel offices, and based on the
results, duct cleaning, carpet cleaning, chair and sofa shampooing is undertaken.
Water quality is also monitored in cooling towers for DG sets and Air Conditioner
systems so that water born diseases such as legionella, etc. are avoided.

(e) Use of air curtains on major office exits and double glazing also results in
significant energy saving.
(f)At the time of oil change in DG sets etc. the discarded oil for disposal is only
sent to companies/ vendors approved by the Central Pollution Control Board
(CPCB) for proper disposal as per CPCB approved processes. All Bharti Airtel
offices follow the basic requirements specified by the Pollution Control Board) and
ensure
statutory
compliance.
(g) All Bharti Airtel offices have fire alarm systems. Periodic fire drills are carried
out in Bharti Airtel offices as a practice. All Airtel offices are provided with First Aid
boxes
and
have
identified
people
as
First
Aid
specialists..
Bharti Airtel takes all its equipment from its key vendors, namely Nokia and
Ericsson, who comply with all the required health and safety norms. Each contract
with the supplier has a clause that they will comply with our code of conduct and
each year suppliers have to give Bharti Airtel a certificate that they are compliant.
There is an induction manual for sub-contractors to ensure that they follow all the
safety and statutory compliances as well as Bharti Standard Operating
Procedures.
Bharti Airtel is in the process of finalizing its Environment/ Health & Safety Policy
(EHS) and will apply for ISO 14001 compliance within the next 3 years for each of
its facilities.
For outside world
Reduce Paper usage: Due to technological innovations such as e-bills and
electronic recharging, Bharti Airtel customers are given a chance to help save the
environment. This has led to the major achievement of paper savings of
approximately 32,500 sq meter every month. This leads to the saving of 96 trees
every year. In addition, as per calculations during 2005-06, and is continuously
improving since then. We save 49,000 sq meter in plastic monthly as the reduced
usage of paper coupons and bills. These results are all the more remarkable, as
these paper savings were achieved despite our customer base increasing.

Sharing Infrastructure: We promote and believe in sharing of infrastructure

(passive) with other telecom operators. This ensures that we can continue to
serve our customers while utilizing minimum resources. This is of great help in
nation like ours where we have a huge burden on our natural resources
At present; we share around a quarter of our mobile cell sites across the country,
with
other
service
providers.
We have extended our approach of sharing even for the rural areas, where it
makes lesser business sense for operators to roll out. Our efforts have been well
acknowledged by the regulator and the government, who have initiated efforts for
shared rural roll out.
Reducing Fuel Consumption due to travel: Bharti, having grown to be a large
company on many counts, faces the key issue of operations coordination. While
one would usually coordinate with others through face-to-face meetings, Bharti
has institutionalized the habit of using videoconferencing and intranet facilities to
interact. This significantly reduces the need for transport and thereby fuel
consumption, it saves on time and generally creates a much more efficient
working atmosphere. Bhartis earnings calls, i.e. sharing the results with our
stakeholders, also happen via audio-bridge. This enables investors and analysts
world-wide to link in to the call and raise queries. Bharti does not stop at providing
these facilities for internal use though. By offering our services, we enable people
across the country to follow the same path and cut down on transport. This is not
only convenient; it also saves tremendous fossil fuel consumption.
Green-Shelters: Another key initiative has been the deployment of environmental
friendly green-shelters at around 7,000 sites. These green-shelters use high
insulation material and Passive Cooling techniques like PCM, a thermal salt, for
indoor Base Transceiver Stations (BTS). Due to its high freezing point, PCM
provides cooling for 4 to 5 hours without any Air conditioning, thus negating any
need of electrical power or diesel generator during that time. This not only saves
cost but also minimizes pollution. These green-shelters also keep noise at a
minimum. Bharti is the first company in India to initiate such a measure, and is
well
ahead
of
governmental
regulations
on
the
matter.

Our Green shelter initiative has been appreciated by operators across the world
and is being studied for mass deployment in many countries.
Free-Cooling is another technique that we use to maintain temperature level
during night hours by circulating cooler natural air from outside to inside the
shelter by reworking air conditioner flows. This has reduced air conditioner
consumption
by
almost
30%.
Bharti Airtel is also working with its suppliers and experimenting with alternate
sources of energy like solar, wind, bio-fuel/ hydrogen to further reduce
environmental impact. We are very keen to look at the viability of these
technologies once experiments are being found to be successful like in the case
of
Green
Shelters.

Advertisement Material: Bharti Airtel uses aqua-based ink for all its in-shop
branding, in spite of its cost being three times the cost of ink which is normally
used. The aqua-based ink is environment friendly and does not emit any fumes
and hazard. Sometimes flex materials are used for hoardings, but since they are
not disposable these hoardings are donated to poor people so that they can use it
as roof-material on their huts.

About The Organization

Airtel comes to you from Bharti Airtel Limited, Indias largest integrated and the
first private telecom services provider with a footprint in all the 23 telecom circles.
Bharti Airtel since its inception has been at the forefront of technology and has
steered the course of the telecom sector in the country with its world class
products and services. The businesses at Bharti Airtel have been structured into
three individual strategic business units (SBUs) - Mobile Services, Airtel
Telemedia Services & Enterprise Services. The mobile business provides mobile
& fixed wireless services using GSM technology across 23 telecom circles while
the Airtel Telemedia Services business offers broadband & telephone services in
94 cities. The Enterprise services provide end-to-end telecom solutions to
corporate customers and national & international long distance services to
carriers. All these services are provided under the Airtel brand.

Objective of the Study

This project on Employment Satisfaction is to find out the market share and
Employment Satisfaction between Airtel and Vodafone in this market scenario. It
attempts to answer the following questions
How many years have you worked at Airtel?
Less than 1
1-5
6-10
11-15
16-20
21-25
26 +
No answer
Total

0
1
12
6
5
14
40
4
82

How would you rate your Airtel Company?

Excellent
Adequate
Poor
Not Applicable
Error
TOTAL

#
21
37
4
17
3
82

PERCENT
25.6
45.1
4.9
20.6
3.8
100

How would you rate your Vodafone?

Excellent
Adequate
Poor
Not Applicable
Error

#
1
10
31
16
24

PERCENT
1.2
12.2
37.8
19.5
29.3

TOTAL

82

100

How would you rate your incentive?

Airtel
#

PERCENT

Excellent

53

64.7

Adequate
Poor
Not Applicable
Error
TOTAL

14
5
8
2
82

17
6.1
9.8
2.4
100

PERCENT

Excellent

9.8

Adequate
Poor
Not Applicable
Error
TOTAL

53
5
14
2
82

64.7
6.1
17
2.4
100

Vodafone

How would you rate your Company market coverage?

Airtel
Excellent
Adequate
Poor
Not Applicable
Error
TOTAL

#
12
42
0
15
13
82

PERCENT
14.6
51.2
0
18.3
15.9
100

Vodafone
#

PERCENT

Excellent

55

63.4

Adequate

19

19.1

Poor

Not Applicable

13.7

Error
TOTAL

5
82

3.8
100

How would you rate your Market coverage?

Airtel
Excellent
Adequate
Poor
Not Applicable
Error
TOTAL

#
31
23
7
12
9
82

PERCENT
37.8
28
8.6
14.6
11
100

#
31
23
7
12
9
82

PERCENT
28
37.8
14.6
8.6
11
100

Vodafone
Excellent
Adequate
Poor
Not Applicable
Error
TOTAL

Research Methodology

The object of the methodology is to describe the research procedure. This

comprise over all research design, preparation of the questionnaire, interviewing
almost every one may be Employment Satisfaction and distributor, the data
collection method, the field method and analysis procedure.
The methodology use to carry out this project by analyzing the data collected by
the survey method. The survey on data collection will be made by interviewing
with the concern person.

Data collection method:

Questionnaire for the Employer

Questionnaire for the retailers
Field work
Analysis

ABOUT Airtel
Bharti reinforces focus on transformational business

Supporting education of underprivileged children through

Foundation to be a key thrust area
Vision to build India's finest business conglomerate by 2020

Bharti

New Delhi, November 3, 2008: Bharti Enterprises, India's leading business

group, today unveiled a new strategic vision and brand identity aimed at building
Bharti into India's finest conglomerate by 2020. The new brand identity reflects
Bharti's strategic intent to create a conglomerate of the future by bringing about
Big
Transformations
through
Brave
Actions.
Unveiling the new brand identity Mr. Sunil Bharti Mittal, Chairman and Group
CEO, Bharti Enterprises said, At Bharti, we have always believed in undertaking
transformational projects that have a positive impact on the society and
contribute to the nation building process. We have demonstrated this philosophy
by leading India's telecom success story, with entrepreneurial spirit, innovation,
and strong partnerships being the pillars of our growth. Having diversified into
new businesses in agriculture, financial services and retail business with worldclass partners, we have laid the foundation for building a conglomerate of future
which
will
achieve
USD
10
billion
in
revenues
by
2010.
As Bharti enters its next phase of growth, we have a new vision to make Bharti,
India's finest conglomerate by 2020. Bharti's brand essence of Big
Transformations. Brave Actions. will define all our actions and drive forward this
vision. Our new brand identity and brand logo reflect this philosophy. added Mr.
Mittal.

Having established a world-class telecom business in Bharti Airtel, the group

aims to build transformational business in the areas of retail, financial services
and agriculture, which are future growth engines of India's economy. Through the
retail business, the group will enable millions of customers save money and live a
better life. It will also benefit farmers, small manufacturers and small artisans
across the country through sourcing of products. With the financial services
bouquet of life insurance, general insurance and asset management, the group
strives to contribute to the process of financial inclusion in the country. The agri
and food processing business of Bharti will contribute towards the transformation
of the agricultural sector and rural economy to a global food basket.
The Bharti brand gets a facelift with fresh and youthful brand logo which reflects
a multi-dimensional character that seeks out new avenues to grow. The colour
Indigo blue signifies Depth and Orange stands for Youthful Passion and Energy.
The Arrowheads stand for Movement that Extends over Boundaries and
symbolises
Swiftness,
Precision
and
Accuracy.
The core values of Bharti's refreshed brand are:

Empowering People - to do their best

Being Flexible - to adapt to the changing environment and evolving
customer needs

Making it Happen - by striving to change the status quo, innovate and

energize new ideas with a strong passion and entrepreneurial spirit,

Openness and transparency - with an innate desire to do good

Creating Positive Impact with a desire to create a meaningful difference

in society.

Bharti Foundation's education initiative is one of the steps that Bharti is

undertaking to create a meaningful difference in rural India. Bharti Foundation
has set up Satya Bharti Schools that impart free education to underprivileged
children. Bharti Foundation already runs around 159 schools in various parts of
the country, educating over 18,000 disadvantaged children. By 2010, the Bharti
Foundation aims to establish 500 primary and 50 senior secondary schools
under the Satya Bharti School Program enrolling over 200,000 students.
To promote world-class higher education and research in India, Bharti
Foundation has established Bharti School of Telecommunication Technology and
Management at IIT Delhi with a vision to prepare telecom leaders of tomorrow
and Bharti Centre for Communication at IIT, Mumbai with an objective to promote
research in the area of communications. Bharti is also setting up the Bharti
Institute of Public Policy in the upcoming Indian School of Business campus in
Mohali.
Bharti has also joined hands with the All India Football Federation (AIFF) to
create a comprehensive programme for the development & globalisation of
Indian football. This programme is aimed at delivering the vision of taking India to
the FIFA World Cup while building a powerful sporting & football culture in India.
As a part of this initiative, Bharti will establish and govern a world-class football
academy,
which
will
be
called
the
Bharti-AIFF
Academy'.

About Bharti Enterprises:Bharti Enterprises is one of India's leading business groups with
interests in telecom, agri business, financial services and retail. Bharti has been
a pioneering force in the telecom sector with many firsts and innovations to its
credit. Bharti Airtel Limited, a group company, is one of India's leading private
sector providers of telecommunications services with over 80 million customers
as of end of October 2008, spanning Mobile services, Telemedia services and
Enterprise services. Bharti Airtel Limited has been voted as India's most
innovative company, in a survey conducted by The Wall Street Journal. Bharti
Teletech is the country's largest manufacturer and exporter of telephone
terminals. Bharti has a joint venture Bharti Del Monte India Private Limited
(formerly FieldFresh Foods) with Del Monte Foods India Pvt. Ltd., to offer fresh
and processed fruits and vegetables in the domestic as well as international
markets. Bharti has joint ventures with AXA, world leader in financial protection
and wealth management, for Life Insurance, General Insurance and Asset
Management. Bharti has retail business under a company called Bharti Retail
Pvt. Ltd. It also has a joint venture - Bharti Wal-Mart Private Ltd. - with Wal-Mart
for wholesale cash-and-carry and back-end supply chain management
operations in India.

About Vodafone Group

Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced
operations in 1994 when its predecessor Hutchison Telecom acquired the cellular
licence for Mumbai. Vodafone Essar now has operations in 21 circles with over
56.70 million customers*.
Over the years, Vodafone Essar, under the Hutch brand, has been named the
Most Respected Telecom Company, the Best Mobile Service in the country and
the Most Creative and Most Effective Advertiser of the Year.
Vodafone is the worlds leading international mobile communications company. It
now has operations in 25 countries across 5 continents and 40 partner networks
with over 280 million customers worldwide. Vodafone has partnered with the
Essar Group as its principal joint venture partner for the Indian market.
Essar Global Limited (EGL) is a diversified business group spanning the
manufacturing and services sectors of Steel, Energy, Power, Communications,
Shipping & Logistics, and Projects. The group has operations and investments in
India, Canada, USA, Africa, the Middle East, the Caribbean and South East Asia
and employs 30,000 people worldwide.
*Figures from Cellular Operators Association of India, October 31, 2008.

Airtel Group Company Vision

Our Vision & promise

By 2010 Airtel will be the most admired brand in India:

Loved by more customers
Targeted by top talent
Benchmarked by more businesses
We at Airtel always think in fresh and innovative ways about the needs of our
customers and how we want them to feel. We deliver what we promise and go
out of our way to delight the customer with a little bit more

The Company Values Comparison with Airtel and Vodafone

Airtel is in a better position than the Vodafone in NCR Region on the basis of
Employment Satisfaction and market share in the market because they are giving better
services to its customer then the Vodafone also in market share. This is the main
problem why Vodafone is not able to make big market share in the NCR Region. Airtel
has a leadership in the NCR Region in telecom industry then the Vodafone. Airtel is also
Accountable for its customer then Vodafone. This is the main advantage Airtel has more
market share then the Vodafone.

The Company Core Values Comparison with Airtel and Vodafone

Airtel core values are essential to our long-term business success and are reflected in
all of our relationships and actions - in the marketplace, the workplace, the environment
and the community then the Vodafone.

Marketplace Values
We will adhere to the highest ethical standards, knowing that the quality of our products,
the integrity of our brands and the dedication of our people build trust and strengthen
relationships. We will serve the people who enjoy our brands through innovation, superb
customer service, and respect for the unique customs and cultures in the communities
where we do business.
Workplace Values
We will treat each other with dignity, fairness and respect. We will foster an inclusive
environment that encourages all employees to develop and perform to their fullest
potential, consistent with a commitment to human rights in our workplace. The India
Today workplace will be a place where everyone's ideas and contributions are valued
and where responsibility and accountability are encouraged and rewarded.

Environment Values
We will conduct our business in ways that protect and preserve the environment. We
will integrate principles of environmental stewardship and sustainable development into
our business decisions and processes.

Response to Disaster
Bharti Airtels response to Tsunami Disaster: Bharti Airtel undertook the
following initiatives for immediate relief and rehabilitation to Tsunami victims:

Built a mobile network in Andaman & Nicobar islands in less than 3 months
to aid rapid rehabilitation of the island

Donated Rs. 1 Crore to the Prime Ministers Relief Fund, in addition to

contributions from employees

Created 29 Airtel Crisis Communications centres in Tamil Nadu

Raised resources for Tsunami victims by initiatives such as a Benefit

Cricket Match

Employees of Bharti Airtel also contributed through a Donation Collection Drive,

with a difference. All employees were not only given the freedom to choose the
amount they wished to donate, but also the agency they wished to donate to.
One if the most memorable actions was the heroic way in which a Bharti
employee re-established connections after Tsunami hit Tamil Nadu. After being
washed away by the wave, this employee went back to work on restoring
connectivity for the struck region. Word of his dedication spread within Bharti and
he received tremendous response from his fellow Bhartians. Over 80 emails
addressed to him were and presented to him in recognition.
Bharti Airtels response to Assam, Bihar and West Bengal floods: Bharti Airtel
also partnered with an NGO to provide relief to the flood victims in the flood hit
areas of Assam, Bihar and West Bengal. A Material Collection Drive was
undertaken across Bharti offices, for collection of material such as clothes,
utensils, footwear, blankets, dry ration and monetary donations. 55 cartons of
clothes and 65 kilos of ration were dispatched, in addition to monetary
contributions.

Summary between Airtel and Vodafone in NCR Region

Total No. of Customer

(Area-1)

Customer

Airtel

Vodafone

Both

Student

12

Business man

House wife

22

Hotel

Library

College

Service man

Management college

Total

31

48

Airtel

Vodafone

Sales Generating Assets Status

SGA

Family Fridge

News stand

Through sales man

Door to door

E.B.C.

Telephonic

Total

32

15

Total No. of sales

(Area-2)

Outlets

Airtel

Vodafone

Both

Student

Business man

House wife

11

Hotel

Library

Total

29

22

Sales Generating Assets Status

SGA

Airtel

Vodafone

Family Fridge

News stand

Through sales man

Door to door

Total

10

Total No. of Outlets

(Area-3)

Outlets

Airtel

Vodafone

Both

Student

Business man

House wife

Hotel

Library

College

Total

10

32

SGA

Airtel

Vodafone

Family Fridge

News stand

Through sales man

Door to door

Total

14

16

Sales Generating Assets Status

Total No. of Outlets

(Area-4)

Customer

Airtel

Vodafone

Both

Student

Business man

House wife

Hotel

Library

College

Total

10

32

SGA

Airtel

Vodafone

Family Fridge

News stand

Through sales man

Total

Sales Generating Assets Status

Total No. of Outlets

(Area-5)

Outlets

Airtel

Vodafone

Both

Student

12

Business man

House wife

22

Hotel

Library

College

Student

Total

30

42

Sales Generating Assets Status

SGA

Airtel

Vodafone

Family Fridge

News stand

Through sales man

Door to door

Telephonic

Total

28

13

Total No. of Outlets

(Area-6)

Outlets

Airtel

Vodafone

Both

Student

12

Business man

House wife

22

Hotel

Library

College

Student

Total

29

41

SGA

Airtel

Vodafone

Family Fridge

News stand

Through sales man

Door to door

E.B.C.

Telephonic

Total

28

13

Sales Generating Assets Status

Total No. of Outlets

(Area-7)

Outlets

Airtel

Vodafone

Both

Student

21

Business man

House wife

Hotel

Library

College

Student

Total

17

11

45

SGA

Airtel

Vodafone

Family Fridge

Sales Generating Assets Status

News stand

Through sales man

Door to door

Telephonic

15

Total

41

23

Total No. of Outlets

(Area-8)

Outlets

Airtel

Vodafone

Both

Student

12

Business man

22

House wife

Hotel

Library

Total

27

40

Sales Generating Assets Status

SGA

Airtel

Vodafone

Own

Family Fridge

38

News stand

Through sales man

Door to door

Total

18

03

42

Monopoly of Brindavan Beverages in NCR Region

Market Share of Airtel and Vodafone in the NCR Region

NCR Region

Airtel

Vodafone

Delhi

75

25

Gurgaun

57

43

Noida

60

40

Faridabad

65

35

Ghaziabad

63

37

Market Share of Airtel and Vodafone in NCR Region

As we know Airtel and Vodafone are competitors, they are mirror image of each other.
Airtel generates 71% of its revenue in NCR Region market while Vodafone is getting

29% of its revenue from NCR Region. Airtel earns more than 80% of income from the
NCR Region. Whereas Vodafone earns over 40% at home. All of India Today profit
comes from beverages. Though Airtel is still the name on the door, the company
depends on Tele come industry for 70% of income.

65%
25%
10%

Airt
el

Vodaf
one

Othe
r

Findings
Most of the Employee is associated with Airtel.
Retailers have more stock of Airtel than that of Vodafone and others.

 Airtel employee more satisfied than Vodafone.

The demand in the market among consumers is mostly skewed towards
Airtel.
Because of low Quality content of Market coverag retailers and Customer
have always complaints with the company.
Both the companies are providing different schemes to their retailers and
consumer.
Most of the small shops are dominated by Airtel and they are exclusively
retailing the services.
In NCR Region Airtel have more market share then Vodafone.

Suggestions & Recommendation

For building the harmonious relations with Customer the company should
conduct area wise get together with Customer in a year. It will result in inculcating
a feeling of belongingness towards the company.

The company should also keep a watch on properly display of assets provided by
the company to Customer.

The company should also keep a watch on salesman. Discount scheme and
other sales promotional scheme often go into their pocket. Company should also
try to check the nexus between salesman and Customer. Salesman does not
give receipt of sale to Customer who takes the stuff from companys vehicle.
They add it into the sale of dealers. The salesman also uses the companys
vehicle in unnecessary loading the stuff to that salesman who is making the stuff
from Customer.

The company should try to improve the poor Services.

The sales executive should try to avoid making false commitments for realizing
short term goals.

The company should give high priority to those outlets which are generating
maximum number of revenue.

Schools student should be targeted.

Discount should be given to the dealers if they purchase in bulk.

Numbers of hoardings should be increased.

Educational channels such as College, business man, Management College etc.

should be targeted.

Need to more division at market by increasing Salesman and providing same

more agencies in NCR Region concerned.

LIMITATIONS

It is important here to mention the hurdles and limitations faced while working on
the project. It is necessary to enlist these problems or limitations of the project
work. The main limitations are as follows:-

The sample size consists of eighty employees of the organization.

As the study was limited only to eighty employees, the sample of employees can
not represent all the employees.

The sample of employees is taken at random and sampling error can not be
ruled out.

The generalizations are done purely on the basis of statistical figures.

Responses of the respondents can be influenced by personal biasness.

Analysis and interpretation of data collection can be subjected to some extent

due to different personal viewpoints and personal biasness.

There is inbuilt inflexibility because of the difficulty of amending the approach

once schedule/ questionnaire have been formed.

In some questions, which reveals the business secrets can be cancelled and
responses can be vague.

Time constraint formed one of the biggest problems during the project.

Conclusion

After studying all these things I came to know that telecom industry is ballooning in India
with continuously increasing growth rate every year. In Airtel and Vodafone are leading
players in telecom market. But Airtel is a market leader. They are providing the
maximum number of Services to their retailers and lucrative schemes too. In NCR
Region Airtel product is maintaining the position of market leader. With the help of them
the sales of Airtel is being enhanced day by day. Airtel enjoy is the privilege of being the
largest selling telecom company in the NCR Region. But it does not mean Vodafone is
nowhere stand in the market. Rather Airtel is the only rival of in Vodafone Indian market.
Vodafone is also providing good services, lucrative schemes and many more to their
retailers. They have good customer base but the market share is low than Airtel. But if
we talk about the Airtel, Vodafone believes in create a value and make a difference everywhere we engage.

Bibliography
Books
Reading in Human Resource Development.
Rao T.V.
The Management of Human Resource.
Robbins. Stephan
Principles of Management.
Flippo. E.B.
Human Resource Management.
Ashwathapa.
Research Methodology.
C.R. Cothari.
Annual Report of the Organisation.

Internet
www.project on Recruitment.
Some information is gathered from www.Airtel.com and www.Vodafone.com

Appendix

Retailers Questionnaire
a) Name of the outlet
b) Kind of Customer
c) Address of outlet

1.

2.

Which mobile connection do you sell most?

Only Airtel

Only Vodafone

Both Airtel and Vodafone

Others

Which companys assets do you use?

Only Airtel

Only Vodafone

Others

3.

Sources of obtaining stuff:

Airtel:
Directly from company

Fat Dealers

Both

Directly from company

Fat Dealers

Both

Vodafone:

4. Which companys product do you have?

Airtel

Vodafone

Both

Others

5. Discount schemes are given by the companys:

In Rs.

In Discount

In Gifts

Any Other

6. Average daily sale of Mobile connection?

Airtel

Vodafone

7. Average sale of Mobile connection in every month?

Airtel

Vodafone

Both

Others