QUESTIONNARE

A STUDY ON ATTITUDE FORMATIONIN SPORTS GOODS PURCHASE

@DECATHLON SPORTS VYTILLA,KOCHI
General Information
1. Name of the customer

______________________

2. Place

_______________________

3. Gender
Male

Female

18-25

26-35

36-45

45 and above

4. Age

5. Marital Status
Married

Single

6. Education
Up to 12th STD
P.G

U.G
Others

_______________________________
7. Income level : (per month)
Below Rs. 30,000

Rs. 35,000-Rs.40, 000

Rs. 45,000-Rs.50, 000

above Rs. 60,000

9.what are the sources for the awareness of the Sports Goods @Decathlon?
a)Advertisements
b)Customers
c)Other dealers
d)Sales executive
10.How long you have been dealing with Decathlon sports?
a)Less than 1 yea
b)1 3 years

c)3 8 years

d)More than 10 years

11.Which are the different brands of sports goods you are dealing with?
a)quecha
bbtwin
c)flx
d)artengo
12.What are the factors that influence you purchse the products of Frontline poldecathlon?
a)PDiscount
b)Brand image
c)Quality
d)Pricing factor
13.How do you feel the prices of sports goods according to quality?
a)Comparable
b)Reasonable
c)High
d)Low

15.What suggestion would you put forward to increase the sales of sports goods?
a)More advertisements
b)Discount packages
c)Special offers
d)Increased margin
17.Which influence you to buysports goods at decathlon?
a) Quality
b) Price
c) Brand Image
d) Asthetics
19.How often you are visitingdecathlon?
a) Daily
b) Once in a week
c) Once in 15days
d) Once in a month

KEY

1= Highly satisfied 2= Satisfied 3=Neutral 4= Dissatisfied

5= Highly dissatisfied

1
2

What is your opinion about the advertisements of

decathlon

How do you rate the products of decathlon with their

competitors

How do you rate the sales promotion activities of

decathlon

How will you rate the replacement guarantee offered

by decathlon

35.What suggestion would you put forward to increase the sales of sports goods?
a) More advertisement
b) Discount packages
c) Special offers
d) Increase
36.Do you find any difficulty in the availability of the products ofdecathlon?
Yes

No

37.Do you insist customers to buy the products at decathlon?

Yes
No
38 does the ad given by decathlon is giving promises on quality to attract the customers?
Always

never

sometimes

46 How do you rate marketing strategies of decathlon?

a) Under developed b)needs improvement c) adequate d) good e)excellent
47 Does the marketing strategy of decathlonhelps to build the strong and leading firm
among the other firms?
a) Yes
b) No
48 How do you rate the standards and quality followed by frontline decathlon ?
a) Very good b) good c)average d) poor e)very poor

53 . What is your opinion about the overall performance of decathlon?

a) Excellent b)Very Good c)Good d)Average e)Poor

Any Suggestion

______________________