Insights - Credit Cards for

Car Owners
June, 2016

www.comparehero.my

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Removed cards that require special eligibility to register (e.g: UUM-BSN Credit Cards) and that
were clearly targeting other segments such as travel rewards, airmiles, etc
We have kept separate cards in our research for islamic / generic segments
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The cashback rate ranges from 1% to 10%. This focuses on how the cards are promoted, and
does not take caps and spending requirements into account.
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Most bank offers 1x Reward Points for every RM 1 spend on petrol spending.
This does not take the value difference of points across banks into account
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Profiles

Usage

Typical
customer

Annual income

Monthly petrol
consumption
Assumed
monthly retail
CC spend
Assumed total
monthly CC
spend

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High

Medium-High

Medium

Low

Rationale

Heavy usage for

personal & business.
Pump petrol every 2
days in a week or more

Medium-heavy users
mainly for work-related
travels. Frequent
travellers.

Average uses, pumps

petrol once a week.

Rare usage for petrol.

Card purpose mainly for
emergency usage.

Petrol usage will directly

impact the monthly
petrol consumption and
spending

Uber, GrabCar,
GoGet

Sales Managers,
Property Agents,
Insurance Agents, Sales
and Marketing
Personnels

>= RM60,000

600

RM2000

RM2600

>= RM120,000

500

RM2500

RM3000

General Executives

>= RM36,000

400

RM1000

RM1400

Low income group /

Freelancers. People that
use public transportation

From research on the

petrol usage, we identify
the typical clusters of
customers that reflect
said usage

>= RM24,000

Annual income is
included as it will be one
of the compulsory
requirements of CC
application

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These number are

under the assumption
that all petrol
consumption was paid
using CC

RM500

Monthly retail CC
spending affects the
final amount of rewards
of some cards

RM800

Some cards sets

minimum monthly
spending for the CC
owner to be eligible for
the rewards

Profiles

1.
2.
3.
4.
5.
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Name

High

Medium-High

Medium

Assumed monthly 10 transactions, with minimum of RM 50 each transaction

Assumed petrol spending on Friday & Saturday
a) assumed retail spend = RM2000. b) assumed retail spend = RM2500. c) assumed retail spend = RM1000. d)
assumed retail spend = RM500
assumed retail spend consist of only groceries
a) assumed spending at Petronas only on weekdays. b) assumed spending at Petronas only on weekend

Low

Profiles

Name

High

Medium-High

Medium

Low

6. a) assumed spending at Petronas. b) 7% cashback rate as probable statement balance >RM3000 c) 3% cashback rate as probable
statement balance <RM3000
7. a) Transaction paid partially. b) Transaction paid in full
8. a) assumed only spend on weekdays. b) assumed only spend on weekends c) assumed transactions only at BHP Petrol
9. assumed all retail spending under home category

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Profiles

Name

High

Medium-High

Medium

Low

10. a) Assumed all spend is made on weekdays. b) Assumed all spend is made on weekends
11) Assumes petrol spend is past the first Rm1,000 and 0.5% cashback is obtained, except for the low user, which received a 1% cashback
as his total monthly retail spend stays below RM 1,000
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Profiles

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Name

T&C

Profiles

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Name

T&C

Profiles

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Name

T&C

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