For 2nd Consecutive Year, Sri Lanka Tea Board to Set

Up Exclusive Pavilion at 4th World Tea & Coffee Expo

2016, Mumbai, India
* Buoyed by the success in previous edition, SL Tea Board reposes
faith in this annual expo at Mumbai and considers WTCE as the
definite platform for doing business with India's tea & coffee
sectors. * Being held from 20th Oct - 22nd Oct 2016 at Mumbai,
World Tea & Coffee Expo is Indias only trade show focused on Tea,
Coffee and allied sectors.
Mumbai, India, June 27th, 2016 -- In view of the encouraging demand for its tea
in India, the Sri Lanka Tea Board (SLTB) will be participating in Indias only tea and
coffee trade fair, World Tea & Coffee Expo (WTCE), Mumbai through an exclusive
Pavilion for the second consecutive year. The 4th edition of this annual event at
Mumbai, India will be held from October 20th to October 22nd 2016. Representing
the Board at the exclusive pavilion will be several leading Sri Lankan tea companies
with varieties of tea produce, brands and flavours. The companies shall not only be
seeking buyers but also joint venture partners and distributors across India. The
companies shall also be looking at accessing the latest technological advances in
the Hot Beverage sector which will be on display at this niche one-of-its-kind expo.
Says Mr Rohan Pethiyagoda, Chairman, Sri Lanka Tea Board, The Indian markets
now offer enormous scope for product innovation as demonstrated by rising
consumption of Sri Lankan tea. WTCE is very professionally executed and offers SL
tea companies a single door opportunity to transact business with India. The
country has a limited domestic consumption which leaves over 90 % of produce for
exports. This is where India as a market for Sri Lankan tea companies fits in. Rising
consumption due to changing lifestyles and increasing urbanization in India has
encouraged neighbouring countrys tea producers to explore Indian markets. The
spread of tea and coffee retail chains has raised the level of tea consumption across
all types of tea. Many domestic branded tea companies are fulfilling the demand
gap through imports from abroad.
The WTCE 2016 is an ideal platform therefore to showcase famous specialty SL teas
such as Black Tea, CTC Tea, Ceylon Super Pekoe black tea, Ceylon green tea, White
tea, Ceylon Silver tip tea, Instant tea etc. Additionally, India has a barter trade
agreement with a few countries for which India regularly imports SL tea and further
exports to these countries. According to Commerce Ministry data, Sri Lanka
exported INR 382 crore worth of tea to India in the year 2014-15 reflecting a 33%
annual growth over the previous years INR 285 crore.
WTCE annually brings domestic and international buyers and suppliers of tea and
coffee together in a manner that benefits the industry by enabling forging of new
business relationships. The expo also affords an opportunity for the allied industries

such as Packaging, Vending Solutions, machineries, accessories and other

technologies. Significant activities at the WTCE will include B2B match-making,
Workshops & Championships and a High Level 2-day Conference by Industry
leaders, academicians and policy makers.
Says Ms. Priti M Kapadia, Director, Sentinel Exhibitions Asia P Ltd, WTCE is
supported by many eminent trade bodies including Tea Board of India (Govt. of
India) and fulfils the need for an organized event for Tea & Coffee Companies in
India to come together for exchange of ideas and business transactions. For further
information please log onto www.worldteacoffeeexpo.com or call on +91 22
28625131 or email to info@worldteacoffeeexpo.com / Sampath@pureceylontea.com
Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep, Adukia Road
Off S V Road, Near Seasons Restaurant
Kandivli (W), Mumbai - 400 067, India
Mob: +91 98205 03876
Tel: (91 22) 28625131/32
Fax: (91 22) 28625133
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