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Models of excellence
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In the past, all we did was monitor customer satisfaction, but now
customer satisfaction drives all we do (IBM Rochester)
The better you understand your customers, the more likely you are to
satisfy their requirements (The Louisville Redbirds)
We are always trying to understand what our customers want,
measuring their response to Staples initiatives. We know what
marketing contacts, what merchandise, what price levels, what services
our customers care most about and are most responsive to (Staples)
Our goal is to find the best synergy between where the customers
have problems and where Xeroxs competence lies (Xerox)
Competitive analysis
Discussions with industry experts
Conjoint analysis with customers of specific product and
service features
Problems and usage in real time by 30,000 copiers linked by
phone lines to Xeroxs service offices
Collaboration with co-suppliers (such as computer hardware
and software developers)
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Results:
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Administration
Marketing/sales offerings
Technical solutions
Delivery
Maintenance and service support
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Concluding remarks
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