Researcher Name: Kanza Sana

Research Topic: Impact of CSR activities on Purchase Decision of consumers of fast food sector in Lahore
Literature Review Summary
Sr.
No.

Author(s)
(Year)

Makau,
Susan.
(2013)

Porter.
(2015)

Comwell
Rebild
Bakker,
Aalborg.
(2011)
Dirk C.
Moosmayer
, Alexandra
Fuljahn.
(2012)
Greg M.
Bohlen,
Adamantio
s
Diamantop
oulos.

Topic of Study /
Objectives
To evaluate the
relevance of a
global emerging
trend of Corporate
Social
Responsibility
(CSR) in Kenya

Determining the
relationship
between
Corporate
Philanthropy and
Purchase
Decision
The link between
corporate
philanthropy and
product failure
Consumers
perceptions od
cause related
marketing
campaigns

The link
between
green purchas
ing decisions
and measures

key
Variables
Used in
Study
CSR
(Environment
al
Conservation,
Employee
welfare,
Ethical
Principles,
Ethical
Advertising)

Sample size
95

Methodolog
y / Analysis
Technique
Used
Face to face
interviews

Main Findings / Conclusion

How is it
related to
Our Study?

Significant relationship between

employee welfare and purchase
decision.
Ethical Advertising and Ethical
Principles are insignificant
Significant relationship between
environmental conservation and
purchase decision

It studies four
important
variables of
my topic

Corporate philanthropy
negatively impacts the purchase
decision

It takes into
consideration
two
important
variables of
my topic
It takes into
consideration
Two
important
variables of
my topic
Two
important
variables of
my topic

Corporate
Philanthropy
and Purchase
Decision

115

Regression
Analysis

Corporate philanthropy
negatively impacts the purchase
decision

Cause related
marketing
and Purchase
intent

115

Regression
Analysis

Significant relationship between

Cause Related Marketing and
Purchase intent

Environment
al
Conservation
and
Purchasing
Decisions

110

Regression
Analysis

Significant relationship between

Environmental conservation and
Purchasing Decision

Two
important
variables of
my topic

Sr.
No.

Author(s)
(Year)

(2005)

Andrea
Prez,
Mara del
Mar Garca
de los
Salmones.
(2013)

Topic of Study /
Objectives

key
Variables
Used in
Study

Sample size

Methodolog
y / Analysis
Technique
Used

Main Findings / Conclusion

How is it
related to
Our Study?

of
environmental
consciousness

The authors aim

to study the
relationship
between corporate
associations and
loyalty by
analyzing the role
of identification
with the company
and satisfaction in
this connection

CSR,
Loyalty,
Satisfaction,
Consumer
Behavior

781

Significant relationship between

CSR and consumer behavior, loyalty
and satisfaction

Two
important
variables of
my topic